Avery Gilbert talks to Katie Puckrik

Very interesting interview: cute, relevant questions, non-technical, accurate replies.

Idole d'Armani commercial: I have been searching all my life for a woman like you

~I have been searching all my life for a woman like you!
~Are there any other women like me?
~You fascinate me.
~Like all others...
~You're my idol.
~That's my idol! (ie.Idole d'Armani)

[translation from the French by Perfume Shrine]

Featuring Kasia Smutniak and the classic hit "I put a spell on you" (best known by Screamin' Jay Hawkins).
I can't say I am overbowled with enthusiasm (I had voiced some concern before), are you?Although it looks rather good on the whole, it seems very unimaginative! Kasia looks a lot like Keira Knightley here (the bone structure, the mannerisms to highlight it and perhaps the hair shade): I call it the "mold effect" ;-)

Originally uploaded by modelstvcm2 on Youtube

Is the Smell of Charred Meat the Secret to Seduction?

"A new fragrance (Flame) with a hint of flame-grilled meat has been launched by Burger King. Jonny Birkin asked Derby's women what they made of it. NEVER before have I been forced to fend off hordes of women whose primal instincts were sent haywire by my "scent of seduction. And despite dousing myself in a new scent released by flame-grilled Whopper-makers Burger King, I may have to wait a while longer."

Real-life testimonies from Derby, UK, women smelling Flame by Burger King range from the witty "If it came free with a Burger King meal then I guess it wouldn't be too bad, but I would never let my boyfriend pay for something like that" to the surprisingly accepting "It's quite spicy and musky. The more I smelt it, the more I thought it was sort of sexy."
Read the rest of the entertaining article "Derby shoppers give Burger King's meat-scented aftershave a mixed review" on the Derbyshire.co.uk


Clip originally uploaded by thirtysecondwonder on Youtube

How much love kills?

I'm a little rushed today so there's no review, but in the spirit of keeping you on your toes and allowing you more airtime with your comments I included a clip of one of my favourite films, "Romeo is bleeing" (1993) with Gary Oldman, Annabella Sciorra, Lena Olin, Roy Schneider and Juliette Lewis. It's much darker than it looks from the following clip with the romantic "Too Much Love Will Kill You" song by the Queen, be warned.
So please be my guest and free-associate: Have you ever been in a comparable situation? Were you wearing something scented in particular? Would you have thought of something in particular as fitting? Or simply state what you think the characters should wear. The ball is in your park!



The draw for the Mitsouko Fleur de Lotus is still open and I will accept all comments till midnight. Hope to announce the winner by Monday.

Clip originally uploaded by GOFoxy on Youtube

What do you find irresistible?

Liv Tyler looks all fetchy, hot and silly insouciant in the latest Very Irrésistible commercial for parfums Givenchy, shot aboard a motorboat on the river Seine and its ponts in Paris. I can accept the bare back dress (although it does get chilly in the evenings on the Seine), but if you have ever driven a motorboat you know it speeds so fast you need to have your hands on the steering wheel at all times or you might bump into something in such an enclosed space as a city river. Stilettos are also a no-no for any deck involving wood (the owner would sledgehammer you if you dared step a foot on it with anything pointy!), but I realise I must be splitting hairs and it's all in the name of le glamour. At least she has an acceptable accent on the French part of the name!
The jazzy tune was composed especially for the ad by Nicolas Errera.



I think I prefer the original Very Irrésistible 2003 commercial with Liv. It's more playful somehow and suits her to a T...You can watch it clicking here.

Check back later for reviews of the newest Neil Morris Vault fragrances!

Clip originally uploaded by modelstvcm2 on Youtube.

"I do it for you, I do it for us": the Lady Noire affaire

Not strictly perfume related but I thought it was an exquisitely produced commercial bordering on proper art. The new film for Lady Dior, the famous handbag, popularised by Lady Diana Spencer, features Marion Cottilard incarnating a noire heroine out of a 40s film that includes tycoon husbands, unfaithful wives, villains in fedoras aplenty, abduction captives and the precious commodity: a black Lady Dior! Directed by Olivier Dahan (who rejoins Cottilard after La môme), the story is set to unfold in another 3 future instalments (Lady Rouge, for instance, is the next one), promising to shape up into a proper long feature!
Might I also comment on the fabulous makeup on Marion Cottilard?

Please watch the exclusively for the Web film following this Dior link.
(there is also a making-of behind the scents featurette)

Or here:



Too bad the Dior fragrances are going so downhill...

Clip originally uploaded on Youtube by coupsdepub

I want to be loved by you

I am overdue for an article submission so no big post today, but for your delectation some old commercials for Chanel No.5 that haven't circulated much.
Soon I will come back with an expanded historical review on No.5.
There is also an article concerning Chanel NO.5 in The Telegraph by renowned journalist Kate Shapland, which has a wonderful illustration by Richard Gray. You can read it here.



The first American commercial with Carol Bouquet by Ridley Scott:



And the French version by Bettina Rheims:
(She's saying:
You hate me, right?
Say it! Say it that you hate me.
Its a disturbing fealing, really disturbing.
Because I want you! I want you so much that I think I'm going to die...



Ah...cultural differences.

She Spoke about Perfume in a Very Unconventional Way

The Chanel commercial we have been waiting and commenting on previously is finally here, the magic enfolding aboard the Orient Express en route to Istanbul. Directed by Jean-Pierre Jeunet, starring French actress Audrey Tautou and mole model Travis Davenport on the soundtrack of Billie Holiday's "Im a fool to want you".
Please be sure to check out the official link of Chanel as well as it presents the back-story and the details on the making of as well as commentary by Taurou and Jeunet.



According to the director Jean-Pierre Jeunet:
"I've always loved night trains and their magic: its the perfect opportunity to create an encounter in suspended time. I really liked the idea of a woman meeting a man. They both think about each other, but continue on with their own lives, left with the regret that they didn't make contact with the other person. I love to play with destiny and coincidences... I knew that the story would revolve around the mesmerizing effect of the scent in the womans wake. We had to give voice to the intangible."

Excellently done and we will return with another Chanel post with commentary very soon!! In the meantime, you can read more on Chanel on Perfume Shrine following this link.


Clip originally uploaded by ROPtv on Youtube

Roundtable discussion with perfumer Sophia Grojsman

Check out this link for a roundtable discussion on Perception and Imagination: Masters of the Senses, which engages Greg Calbi, Sophia Grojsman, Mark Mitton, Nils Noren, Philip Pearlstein, and Frank Wilson, from The Philoctetes Center.
Their other related links are also quite interesting!

Uploaded by philoctetesctr on Youtube

Two Perfumers Talk: Christophe Laudamiel and Pierre Guillaume

Prompted by the upcoming exhibition Esxence, the first perfumers' exhibition held in Milan (you can read details here), I am honouring two talented and prolific perfumers who are emeging as major players in the industry: Christophe Laudamiel and Pierre Guillaume.
Christophe Laudamiel, Fine-Fragrance Perfumer at International Flavors & Fragrances Inc. since year 2000, will be participating in Esxence with Humiecki&Graef, an emerging niche brand. Here, courtesy of Seed Magazine, Christophe Laudamier talksin the “Design for the Invisible“ lecture, in occasion of Mind 08 – The design and Elastic Mind Symposium. He talks about the sense of smell, its mystery, our infinitive capability to smell and how perfumery is trying to harness and enhance those capabilities in different ways, in fine fragrance, as well as fragrance designed to enhance interiors or inspired by other artistic project; even how dolls or cleavage are "alive" due to their smell! With a portfolio of scents as varied as Estee Lauder Youth Dew Amber Nude, Island Michael Kors (with Loc Dong), S-ex for S-perfumes, Clinique Happy Heart, Ralph Lauren Polo Blue (with Carlos Benaim), Abercrombie & Fitch Fierce and collaborating on the recreation of scent-impessions for the Thierry Mugler coffret on "Perfume, Story of a Murderer", he's extremely versatile!




And on this video Chandler Burr talks with Christophe Laudamiel about the coffret based on the novel by Suskind, Das Parfum, turned into the film mentioned above.



Pierre Guillame is already touting his manifesto with the slogan on his own site Pafumerie Generalle: "Exhale your Difference". Here he is talking (in French with Italian subtitles) about one of his fragances, Louanges Profanes, which can be seen on his site. (Clip via Extrait.it)



Since I really love Pierre Guillaume's Cozé, Musc Maori, Un Crime Exotique and a couple of others for Parfumerie Generalle, pehaps I should return with more personal impessions!

C-Thru fragrances et al from Sarantis Group: some musings

Many of you must have seen the new advertisements and editorials on the newly exported fragrance line C-Thru in Allure magazine and been wondering about them. The line comprises of identically shaped/designed bottles in different shades with various gemstone names corresponding to different scents. As they have been produced by the Greek company Sarantis for quite a few years I am in a position to let you know that they're competently made but rather derivative of well-known styles of fragrances that are popular, offering a low-budget solution of a twist yet without them being dupes. After all, their motto is "great brands for every day".
C-Thru of course stands for See Through which evokes both the diaphanous packaging but also -subliminally- the showcasing of one's personality through their scent choice and the fantasy taking flight via choosing a personal fragrance, as if our eyes "see through" a story. I think the name choice for the line is quite clever, actually!




The Greek-aired commercials featured Andriana Sklenarikova-Karembeu, extremely popular in Greece because her footballer husband had at the time signed a contract with a Greek football team and thus Andriana was a common sight in the fields and the streets of Athens. Comparatively the US-airing commercials are less "sharp" and more "romantic".
The line consists of gem-named fragrances in Eau De Toilette 75ml, Eau De Toilette 30ml, Deodorant Body Spray 100ml and Natural Spray 75ml.
The company urges us to "Discover...
...the purity and fascination of water in Aqua Marine,
...the warmth and nobility in Ruby
...the sparkling light in Emerald
...the vitality and beauty in Amethyst
...the ultimate love and eternity in Black Diamond
...and the purity and luminocity in Pearl Garden".

Sarantis has never been short of budgeting nor attention given towards their advertising, producing small "films" that have actually a story-line and recognisable frontmen, judging by their B.U. (ie. Be You) fragrance line especially (a comparable project with mass-market fragrances encased in tin cans looking shiny and bright on the drugstore aisles), when they hired local pop-sensation Sakis Rouvas to front their commercials, quite memorably.



And they had also the good instincts to hire Christina Aguilera for their more "out there" fragrance line Xpose (with the characteristic netting on the bottles recalling both fishermen's nets and spider webs, entangling men).



From a marketing point of view, the expansion into the very competitive market of the US, especially in terms of drugstore and mass-distribution (let's not forget the giants Bath & Body Works and Coty), is well-timed. Sarantis has striken when the drop in consumers' buying power is directing them to 'combustible' products that do not present a huge commitment but brighten their day a bit with their optimism. The fragrances are shiny, fun, and tongue-in-cheek enough and I bet they seem completely exotic due to their origin to the average American consumer. Are they really that exotic smell-wise? Not really. The company kept that characteristic Mediterranean touch for their Olympic products called Olympic Spirit commemorating the Athens Olympics of 2004, which are now sadly quite rare to get.

But my favourite commercials were shot for a masculine fragrance: to follow on the next post!

Clips originally uploaded on Youtube.

Lieu de Reves by Sonoma Scent Studio: fragrance review

Some pieces of music are inherently inducive to daydreaming, relying on this art form's absence of visual stimulus to ignite introspection, and Debussy's Rêverie is especially so. Perfume can also be said to act comparatively, as small nuances prompt reminiscences or reinforce our mood, when we reach for a bottle that has the seemingly mystic power to accomplish just that. Violet scents are often tender, understated beauties which lend themselves to feelings of reverie and sotto voce intimations.
In Lieu de Rêves (Place of Dreams) by Sonoma Scent Studio the composition seems to kickstart such a daydreaming mood, blending the scents of violet petals and fallen leaves, alterating cool roots and warm tonalities, thus evoking a spring-like silvery olfactory veil raised ~the full spectrum of aroma derived from violet, rose and heliotrope, elegantly melding into the anticipation of warmer days of spring.

Laurie Erickson, the independent perfumer behind the Sonoma Scent Studio company, created Lieu de Rêves as a continuation on her study of violets, progressing from Voile de Violette , Wood Violet and the now defunct Violette Encens. The comparison between these four fragrances suggests that Lieu de Rêves is closer to Voile de Violette (Violet Veil), minus the myrrh, rather than her other two scents, which present woodier and more resinous facets. Wood Violet in particular also has a pronounced spicy (a bit like fenugreek)-plummy-cedary character which really veers it off the troden path of standard violet fragrances into Lutensian territory.
In creating Lieu de Rêves Laurie intimates:

"I've had this blend in mind for a long time, wanting to use violet, rose, and heliotrope in a powdery scent with a gourmand touch but with some soft woodsy notes and less vanilla than most scents of this genre. The heliotrope, rose, violet, and cedar make nice companions. Like most rose and violet combinations, this scent feels a bit romantic to me, but the drydown is on the quiet and reflective side rather than being a full-blown floral".

There is some kinship with other violet powdery combinations like the underappreciated -but lovely- Météorites by Guerlain, or the much more strongly vanillic talc-like Teint de Neige by Lorenzo Villoresi. Admirers of Flower by Kenzo and woody Genie des Bois by Keiko Mecheri should also take note, although Lieu de Rêves is much subtler than the former in terms of sillage and projection, remaining polite in its invitation-only disposition. Laurie masterfully restrained the usual sweetness of violets, injecting somber woody touches and a delicate silvery-green transparence in the form of jasminy hedione. The combinations of damascones and ionones to render an amalgamation of rose and violet is akin to a seamless blend of micronised particles on a big pon-pon of face powder the shade of iridiscent orchid-purple, like Cattleya labiata blossoms. The rose takes supportive role behind the violet powderiness and the hazy soft focus ambience of heliotrope (the common garden variety Heliotropium arborescens) which has a fluffy almond-vanillic note like air-spun meringues that is hard to harness as it is inherently sweet and is usually rendered via heliotropin. The coumarin-rich tonka bean is also complimentary to sweet notes, creating a "clean" powder vibe. Yet here the trick seems to consist in upping the somber cedar and grassy-woody note (vetiver) and adding a quite discernible overlay of soft-focus iris coolness (the irones of iris are ionone-like and complimentary to the violet notes). This gives Lieu de Rêves a somewhat wistful, tender beauty of a bygone era that doesn't fall back on oversentimentality nevertheless. Much as it being a floral fragrance, it possesses a well-bred character with some appetite for healthy pleasures that would suit a heroine in a Henry James' novel. It makes me reach for kitten-heels and goose-down puffs and dream about traipsing across Giverny in spring.

Notes for Sonoma Scent Studio Lieu de Rêves:
Heliotrope, violet, rose, jasmine, cedar, amber, vetiver, tonka, orris, vanilla, musk, very soft aldehydes.

The perfume launched in February '09 and is available in 17ml or 34ml bottles, directly from Sonoma Scent Studio.



For our readers Sonoma Scent Studio is organising* a lucky draw of 5 sampler duos of both Lieu de Rêves and Sienna Musk (another one I loved). State your interest in the comments please!

*{Please note some shipping restrictions due to Customs apply as stated on the SSS site}.

Pic Les Reves d'Amelie by BigboyDenis(fc02.deviantart.com). Claude Debussy's Rêverie clip originally uploaded by atrafalgar on Youtube.

Travel Memoirs: On the Bergamot Trail

Sailing on the Mediterranean Sea under the sweltering sun of late summer on a wooden built gulet, rubber-soled feet on parquet decks, scarf on salty-sprayed hair, and the guarantee of sunshine and clear blue waters, is almost an unbearable reminiscence in the heart of winter. Relaxing on deck, wining and dining under the stars in eno-gastronomical matchings to threaten even the toughest dieter’s plan and hopping off to catch couleur locale wherever interesting is the nomadic life I would love to be able to live in full 12 months of the year, if only I could. But snippets will suffice and trailing the route where bergamot ~this prized material for both perfumery and aromatherapy~ abounds, has its own rewards to last throughout the year into the months of cold and dreary.
Bergamot is inextricably tied to Sicily (the largest island in the Mediterranean Sea), the Calabria coast of Italy and the Ionian islands at the west of Greece.
And indeed despite current cultivation on the Ivory Coast in Africa which produced a cheaper product, it is still Sicilian bergamot (and lemon too)which is considered the highest quality in the world ~although it's sad to see the groves now seem erratic and neglected. It's the kind of rich joyous aroma that scents the finest morning Earl Grey cup of tea and gives it its delightful flavour. The fruit of the bergamot is inedible but the peel can be candied into a highly scented preserve which is very popular along the breadth of the Mediterranean; an exquisitely bittersweet marmalade, yummy on rye bread and butter, is painstainkely made by housewives.

Trekking over the villages my heart aches a bit from the echo of Grecanic (Griko or Katoitaliótika), linguistic remnants of the time when Sicily and Calabria were called Magna Graecia (Greater Greece) because of the numerous villages that survived from the colonization of the Greeks in the 5th century BC. So many relics, so many conquests have left their indelible mark on this austere place…
The history of Sicily has frequently seen the island controlled by greater powers—Roman, Vandal, Byzantine, Islamic, Hohenstaufen, Catalan, Spanish; yet periods of independence, as under the Greeks and later as the Emirate- then Kingdom of Sicily- are also part of its multi-hued fabric. Since antiquity, the Sicilian landscape has hosted the cultivation of groves of Hesperidia trees, specializing in growing the sweetest lemons in the Mediterranean; cultivations interwoven in many facets of the Sicilian lifestyle.
The Garden of Hesperides according to classic Greek mythology belonged to Hera, Zeus’s wife and the Hesperides (Ἑσπερίδες) were nymphs, the daughters of Hesperus (God of the Evening Star, from whose name Vesper derives), who tended a blissful orchard in the far western corner of the world.

The peaceful place was either located near the Atlas Mountains in Libya, or on a distant island at the edge of the encircling Oceanus, the world-ocean, while Sicilian Greek poet Stesichorus and Greek geographer Strabo state that the orchard lies in Tartessos, at the southern edge of Iberia. In that garden a grove of immortality-giving “golden apples” grew. Those were planted from the fruited branches that Gaia (mother Earth) gave to her as a wedding gift when Hera married Zeus and the nymphs were given the task of tending to the grove, but occasionally plucked from it themselves. Hera also placed in the garden a never-sleeping, hundred-headed dragon named Ladon, as an additional safeguard. The eleventh labour of Hercules consisted of being ordered to steal the golden apples and bring them to Argos, Greece, although Athena later returned the apples to their rightful place. But in a strange course of events the mythological name Hesperide came to be applied to the golden fruits that came from the east, oranges, and ultimately to the entire citrus family!


Native to China and Southeast Asia (with mentions in the Nan-Fang Ts’ao Mu from the 4th century BC) and encompassing hundreds of variations, citruses were brought to the west by the Arabs through the Spice Route during the Middle Ages.
Sicily (and Spain, to a greater extent due to the longer Arab conquest) thus became centers for the cultivation of hesperidia. During the 14th century, the spice and precious metals trade was the origin of wealth for the city-states of Italy, Venice and Genoa, until the battle at Chioggia in 1380, when defeated Genoa succumbed to a new reality: monopoly of the trade by the Venicians. Often Venetian galleys intercepted easterm caravans carrying wares at Aleppo, Handax or Alexandria, transporting the loot to European artisans. Among them, citrus fruits, only much later prized on board for their ability to fight scurvy.

One version of bergamot’s etymology attributes the root to a Turkish word meaning “Princess Pear”; another, after a small town in Italy where the oil was first sold. But it is Christopher Columbus who is said to have brought bergamot oil from the Canary Islands back to Spain and Italy. The bergamot tree (citrus bergamia) is the result of cross-breeding a lemon (citrus limonia) and a bitter orange tree (citrus aurantium). Classified as a citrus, the plant originated in tropical Asia but found an excellent breeding place in Sicily, Italy and the Ionian islands. Bergamot trees grow up to 16 feet tall, producing an almost pear-shaped, yellow fruit that is highly aromatic, similar to lemon, smaller than an orange. It was once called the Bergamot Pear Tree, not be confused with "false bergamot" used to aromatize Oswego-tea and derived from the plant Monarda didyma, a type of mint indigenous to the New World. Italian-conducted research indicates that bergamot oil relieves fear and anxiety, lifts the spirits, combating depression and calms anger by balancing the activity of the hypothalamus. Bergamot oil with its optimistic ambience evokes feelings of joy and acts as a confidence booster. Bergamot essence is easy to render, as are most citruses. I still recall how transfixed I was as a child scraping my nails on a bergamot or a lemon and being left with hands that almost dribbled with the bitter-tasting sour oil which scented them for hours on end. Cold-pressed /expressed from the rinds of the sour green fruit, a pale emerald-hued oil results, bergamot essential oil, possessing a refreshing lemony-orange smell, complex and with flower accents, yet also a subtly sweet balsamic undertone that makes it pliable to numerous uses in perfumery. The main chemical constituents in bergamot oil are limonene, linalyl acetate, nerol, and linalool; all are substances antiseptic and astringent with a fresh facet. The one constituent which might be possing a certain problem is bergaptene, a photosensitising agent, which has been under the radar of recent IFRA restrictions, although since forever the advice on putting fragrance on is not to use it on parts about to be exposed to the sun.

Bergamot and its uplifting aroma is traditionally paired with materials with citrusy nuances, such as lemon, coriander or orange blossom; rosey shades such as geranium or palmarosa; aromatic herbs/trees such as lavender, cypress or juniper; and flowers such as jasmine, ylang ylang and violet. Its alliance to erotic labdanum and darkish oakmoss (often with some inclusion of patchouli) creates the classic chypre accord, to which we have devoted a whole Series. But its wondrously influential use in simpler fragrance-waters hailing from Europe cannot be ignored!

To be continued...

The joyous spirit of hesperides matches the uplifting mood of this lovely Italian song which will surely brighten your day!



Song "Vanità di Vanità", written by Angelo Branduardi from the 1983 picture "State Buoni, Se Potete" directed by Luigi Magni. This film depicts the time and life of Filippo Neri.
All pictures © copyright by Elena Vosnaki/Perfumeshrine

Musée du Parfum Fragonard in Paris

The Musée du Parfum Fragonard in Paris is presented in the following clip, which I came across on Youtube. The Fragonard Perfume Museum is taking two sections of a specially rearranged town house in the heart of Paris, the decoration following the Napoléon III style, accepting visitors from all over the world.
Agniezska Buziani guides us through the old alembics which were used in Grasse, perfume capital in France since the 17th century. Cyprien Fabre explains to us how the family has been collecting perfumery instruments and objects for generations.
And of course there are several flacons and boxes displayed, many of the objects which one can imagine appearing in novels by de Maupassant, Balzac, Flaubert and other authors.
Towards the end you can see a traditional perfumer's "organ", that is the organised desk with rows of essences, classified according to volatility (top, heart and bottom notes) for the perfumer to act as a musician when composing sonorous chords (scent accords).



Fragonard Perfume Museum: 9 rue Scribe 75009 PARIS, FRANCE Tel. +33 (0)1 47 42 04 56

Related reading on Perfume Shrine: Travel Memoirs Paris Shopping

Later on we will be continuing with reviews of the three Les Nez fragrances!

Clip originally uploaded by cap24paris on Youtube

I Can Hear People Singing, It must be Christmas Time

Albion is calling and I am leaving you with an old favourite: Chrissy Hynde and the Pretenders singing 2000 Miles from 1983.
Have the merriest Christmas imaginable!



Clip originally uploaded by cockaleekieman on Youtube.

Nahema by Guerlain: fragrance review

Nahéma...The sonorous name comes from the 1001 Nights, in a story by Scheherazade recounted on the one and only day of her storytelling. Scheherazade is also the name of a symphonic suite by Rimsky Korsakov, worth exploring; nevertheless the effect of Nahéma more closely resembles the climactic experience of Ravel's Bolero. The Arabian story involved the fate of two abducted princesses: one warm and compassionate, the other called Nahéma, meaning “daughter of fire” of a passionate disposition. No one on the various boards actively bothers to find out the name of the other one, but here at Perfume Shrine we like to question the unquestioned and support the underdog. Mahané was the name of the other princess, then. So now you know, in case you wondered!

Created in 1979 with Catherine Deneuve in mind by Jean Paul Guerlain who had been fascinated by her in the film "Benjamin", Nahéma follows the fiery character of the fictional heroine who was ruled by passion and the imagery of Deneuve in a gold cage surrounded by roses (as depicted in the film) aiming to express the duality of woman. Although La Deneuve has been tied with Chanel #5 to the collective unconscious, largely due to the hyper successful campaign (that aimed to the American market though and not France), she proclaims to be deeply into all things Guerlain naming her signature scent as L’Heure Bleue. However she is a regular perfume collector too and has an extensive collection indeed that can be viewed on my Celebrities and the Perfumes they Wear list. This comes as no surprise and definitely justifies my opinion that Nahéma doesn’t really suit Deneuve’s icy exterior, which forms however a significant part of her appeal. On the other hand there are other devotees of Nahéma who love it with a passion: “I feel completely unlike myself if I don’t wear Nahéma. It’s a strange scent, but I love it, and I confess it’s a luxury I can barely live without.” Thus waxes poetically about it Shirley Manson of Garbage rock-group-fame.

However Nahéma didn’t do very well, sales-wise ,and thus is not so easy to find at Guerlain counters, but of course it is not extremely rare either. Its being a commercial flop might be attributed to the fact that it was ahead of its time, introducing the fruity floral concept 20 years before its heyday. It came out at a time when light streamlined chypres like Charlie had already established the image of the independent woman and the new thing were the spicy, mysterious orientals that followed the success of Opium. Nahéma was neither.

On the contrary, Nahéma is a very feisty affair of honeyed rose backed up with intense fruity and balsamic notes such as passion fruit and benzoin, respectively. The initial start has the intense blast of aldehydes redolent of a classic French perfume, so giving it a little time before judging is strongly advised. The heart also encompasses ylang-ylang, jasmine and lily of the valley, as well as an accent of sweet hyacinth (the most characteristic blossom of Chamade): notes which take the supporting role of subtly underscoring the rose. To my nose however the real mate for the rose is peach and plummy nuances: rich and juicy and sunnier than either the note of peach skin in Mitsouko (undecalactone gamma) or Parure, here rendered by the use of lush damascones, at the time just recently discovered (damascones are natural isolates from the rose, giving rose its very rosiness). The rose-fruits combination as well as the richness of damascenones have been reprised by Sophia Grojsman, notably in Trésor in the early 90’s rendering it an instant best seller. In that case nevertheless it’s much more powdery, sweeter, overwhelming and heavy-handed in my opinion. The moderately powdery, liquor-like rose bouquet in Nahema allegedly comes from no less than five elements: Rose de Mai (Grasse or Centifolia rose)absolute and essential oil, Bulgarian rose (Rosa Damascena) absolute and essential oil and the above mentioned damascenones. However other sources, such as Luca Turin, proclaim "the rose at Nahéma's core [...] a geometric locus bounded by a dozen facets, each due to a different ingredient" making it "too rich even for analytical chemistry to make sense of" (By which I deduce he hasn't had the privilege of running this through a gas chromatograph and mass spectometer).
A little while into the drydown of Nahéma clearly detectable sandalwood, Peru balsam and that prerequisite of orientalia, so beloved by Guerlain, vanilla, make their appearance. Guerlain vanilla is unlike anything else out there – it positively smolders. Deep, rich, completely alien to the concept of teenagers seeking a low-calorie substitute to their Haagen Dazs ice cream, it manages to ignite interest even in people who do not normally appreciate vanillic scents. Suffice to say this is not for those who like lighter or “clean” scents, although I do not detect particularly naughty or indolic notes.
The Nahema parfum in the squat bottle with the quadrilobe stopper (same as Jicky, but with a red label) is rosier and smoother, as usual with Guerlain fragrances, as well as to a lesser degree is the 80s concentration of Parfum de toilette and the more recent Eau de Parfum. Yet the Eau de toilette is not unpleasant either, although the initial opening might seem completely aggressive and thin in comparison. Compared with the retro-chic and light-heartedness of Guerlain's Rose Barbare , Nahema is fiery, voluminous and single-minded to the point of stubborness but generous and expansive.

The advertising makes use of the fiery heroine, always depicting women clad in orientalised robes of red and flames shaped like a wreath surrounding the bottle.In my mind Nahéma can be polarizing, making people react viscerally to it. To my detriment, I am not truly enamored with it, mainly because I am no great lover of roses or peach or passionfruit, so another bottle of it is not in my future, however I can’t fail to appreciate the audacity and pedigree of the composition and keeping a small quantity at my side is a lesson in letting the genie out of the bottle.



Notes for Guerlain Nahema:
Top: Peach, bergamot, hesperides, aldehydes, green notes
Heart: rose, jasmine, lilac, hyacinth, lily of the valley, ylang-ylang, passionfruit
Bottom: Perum balsam, vanilla, vetiver, sandalwood


A small sample of Nahéma parfum will be given to one lucky reader. State your interest!

Pic of
The name of the Rose mock-manuscript via Wikimedia Commons. Bottle pic through Fragrantica. Clip of the 2nd part of Ravel's Bolero to a choreography of Maurice Bejart, originally uploaded by audiodeluxe on Youtube.

Polo Modern Reserve by Ralph Lauren: fragrance review & comparison

~by guest writer Mike Perez

Wood. Pine. Evergreen. The Christmas season 2008 has arrived (is it just me, or is the entire fall/winter season just a blur!?) and the green/wood smell of a fresh Christmas tree is one of my favorite smells. In Miami, I can’t walk into a snow covered forest and smell the trees – so the smell of a tree or wreath filling my home is as close as I can get to the real thing.
I’ve looked diligently, for fragrances that smell like this: Fou d’Absinthe by L’Artisan Parfumeur recreates it nicely, alongside a generous helping of boozy absinthe; Aqua Allegoria Winter Delice by Guerlain smells just like a stiff / dried-out Christmas wreath (pine cones, twigs, dried holly berries) folded into a gingerbread cake accord with a resinous incense base.
I asked someone on Basenotes for a recommendation, and they mentioned Polo by Ralph Lauren.
Polo and I never really got along. Maybe because it was so easy to hate. Back in the 80’s I smelled this scent on just about every single male, in my junior high school locker room. Its irreverent wood/pine accord is unmistakably strong and diffuses in the air quickly…I always felt that it’s a ‘male’ Poison.
Now older, I realize how many colognoisseurs respect and admire Polo as a classic men’s masculine. I softened to the idea of owning it and even tracked some vintage (aerosol EdT) bottles of it on Ebay once – but I never bought a bottle.

Now Ralph Lauren has released Polo Modern Reserve, their 30th Anniversary Edition, created by the very same perfumer responsible for original Polo, Carlos Benaim. The original Polo has NOT been discontinued – rather they both are available.
It’s confusing, since both share the same bottle color, shape, cap, gold lettering and logo – the only difference is the new scent says ‘Modern Reserve’ on the front of the bottle.
When I sampled it I noticed a much more spicy (almost soapy) top note that isn’t harsh at all. Less resinous. But not ‘typical’ or ‘fresh’ (thank goodness). The scent evolves quickly through a few stages and one could easily miss them if you’re not paying attention: soapy basil; spice; a hint of leather and/or birch tar; the tiniest bit of smoky resin (myrrh?); and then: the vintage smell of Polo. The sharpness and piercing effect of the notes has been softened (the tobacco is gone). I, personally, prefer this change. The original always smelled less like something in nature (animal, plant) and more like a manufactured ‘smell’ of green foliage, woods and the outdoors. It suffered for this: It was lumped into the bargain fragrance category (along with other outstanding masculines like Paco Rabanne Pour Homme, Aramis and the discontinued [prior to reformulation/ vintage] Brut). When so many other products (hand soap, dishwashing liquid, carpet cleaner) are scented like this too, it’s no surprise many have a knee-jerk aversion to it. Maybe this is why Ralph Lauren decided to re-brand, re-bottle and reformulate it?
Me, I’m impressed: This new edition impresses me without cheapening the quality of the original scent. It highlights all of the lovely facets while it simultaneously plays down those less-than-friendly parts with a more balanced vetiver/leather base. It also, just like the original, lasts hours and hours! Which, I’ve come to learn, is what many men look for in their fragrances. {Stay tuned for a post on longevity, here on Perfume Shrine, soon}.

Does it smell like a Christmas tree? No. But, then again, it doesn’t smell like a polo field either. However a bottle, along with a copy of the scratch-and-sniff book ‘The Smell of Christmas’, underneath my Christmas tree might be just do the trick! :)

Notes for Polo Modern Reserve:
Top: Cardamom C02*, Fresh-cut Basil, Pimento Berry.
Heart: Vetyver-leather, liquid Jasmine, precious Myrrh Incense.
Bottom: Humidor Wood, Patchouli, Sueded Leather.

Prices: $62.50 / 120 ml bottle or $200 for 240 ml (limited edition, only 3,500 gold lettering bottles produced, in a numbered wooden box). Available at major department stores and http://www.ralphlauren.com/



*CO2 extraction or supercritical carbon dioxide is an increasingly popular solvent for extracting volatile oils and fragrance compounds from various raw materials used in perfumery, due to the relatively low critical temperature and reactivity of CO2 which diminishes damage or denaturing (otherwise the materials' odour would be altered).



Clip originally uploaded by Modetopiamodel on Youtube. Pics of bottle and polo player Nacho Figueras provided by MikePerez.

Quelle Difference by Guerlain

Do note the name of the parfumerie counter...And in case you were wondering, no, the perfume is completely fictional of course.

Clip brought to my attention by PrettyL/mua

Optical Scentsibilities: Eve and the Forbidden Apple

The story of Eve, her defiance on munching the forbidden apple and the symbolism of poisonous apples standing as wisdom, knowledge and sin in fairy tales have inspired perfume advertising for decades. Today I present you with some of the most beautiful examples.

First there was Nina Ricci and her Fille d'Eve (daughter of Eve) from 1952.
optiChristian Dior exploited the symbolism cunningly from the very start for their Poison series of scents, starting with the very first ~and probably the one with the almost poisonous vapors of a good, true, proper tuberose (me likey!) in mind:


In Hypnotic Poison, the metamodern incarnation of the poisonous apple is fetishly-dressed in red rubberized material, completely in tune with a new audience and the model sports the novel makeup choices to match:


Pure Poison kept the shape of the bottle, but turning it into opalescent white it created a jarring contrast with the jet-black jewels, dress and hair of the model and the Alien-esque movements of the unidentifiable "creature" with which she competes with for:


Recently, after acquiring Monica Bellucci as their spokesmodel, the perfect tantalizing Eve, Dior reprinted their Hypnotic Poison ads with the symbolisms evidently in place, reptilians and all:



In the meantime, Joop had launched All about Eve in a frosted apple bottle in the 90s. Symbolism had gone away from the carnal and into the wholesome by then (in tandem with the concerns for lighter smells and "cleaner" living) and the scent was limpid, promoted with exposure of bare clean flesh.



Cacharel decided to feature Eve and the apple in a regression into the prelapsarian paradise of a garden pre-Greenhouse-effect where there is no hint of doom or decay; it was 1994 and the fragrance was Eden:



Lolita Lempicka is another fragrance who took the symbolism of the apple beyond its fresh, wholesome appeal into the realm of the unknown and the magical. Luckily, the scent resplendid in its bittersweet licorice gourmand overtones corresponds well to the ingenious promotion:


And finally Nina Ricci regresses into their archives to resurrect the apple, but featuring it in a candy-sweet gourmand with a previous fragrance's name, Nina. Hard to envision as either poisonous or sinful apart from its calorific load:

Clips originally uploaded on Youtube. Pics from perfumedistributor.com, parfum de pub, forget-flowers.co.uk and Elle publication.

The Linden Tree

Whenever I smell French Lime Blossom by Jo Malone my mind reels back to my childhood; to days sprinkled with insouciance, eyes open at the crack of dawn filled with eager anticipation on what each new moment will bring, hope for happiness and belief in all that is good in the world. And now that I look back on it with the experience of some years on my back it seems like nothing turned out the way I expected although the result is not unsatisfactory; far from it. Yet the nostalgia which fills me on this grey day for the innocence of days bygone is shaping like an apparition in the steam of my cup filled with linden tea.
Lime tree, also known as "linden" ~or "tilleul" in French and "φλαμουριά/flamouria" in Greek~ produces blossoms like no other: they possess a childhood innocence in line with their soothing properties when infused into a pale-coloured yellow, tinged with jade, tisane. Its limpid sweetness, whether or not I am soaking a madeleine or not in it, brings to mind the Northern tales of this holy tree and the German lieder by Franz Schubert Die Lindenbaum (verse by that great Hellenophile* Wilhelm Müller) that my mother used to sing as a lullaby to me when I was but a little girl, her voice as melodious as that of Nana Mouskouri singing in German.

By the fountain, near the gate,
There stands a linden tree;
I have dreamt in its shadows
so many sweet dreams.
I carved on its bark
so many loving words;
I was always drawn to it,
whether in joy or in sorrow.

Today again I had to pass it
in the dead of night.
And even in the darkness
I had to close my eyes.
Its branches rustled
as if calling to me:
"Come here, to me, friend,
Here you will find your peace!"
The frigid wind blew
straight in my face,
my hat flew from my head,
I did not turn back.

Now I am many hours
away from that spot
and still I hear the rustling:
"There you would have found peace!"



*Γουλιέλμω Μύλλερ τω ποιητή των Ελληνικών ασμάτων, ο ευγνωμονών Ελληνικός λαός (the Greek epigram on Pentelic marble on the doorstep of his house, commissioned in 1927)

Clip of composer Mikis Theodorakis singing Die Liendenbaum in Greek at his concert at Rosa Luxemburgplatz (then part of East Berlin) in 1987, originally uploaded by Ulco64 on Youtube