Monday, October 31, 2011

A Dish for All Saints & the Day of the Dead: Ancient Bittersweet Koliva

The season of mists is upon us, the fireplace silent with the first ashes lain motionless, morning frost chilling the small of my back as I roll out of bed begrudgingly. The protracted dawn, diminishing in light, reminds me of the dwindling of daytime and brings the knowledge of death closer. The knowledge that, like with all natural things, this is the fate that awaits every one of us too, some day. It is then, at those early morning hours, Halloween looming or not, curling my hands around the steamy cup of malotira tea, looking through the misty windows at the black-billed magpies, gliding from perch to perch with renewed vigour, that I think of my dearly departed. There is deep feeling, akin to drama, in all aspects of commemorating the dead in my culture.

And this is where the "kollyva/koliva" (κόλλυβα) pudding comes in, making me a little choephoros (libation bearer), as I amass pots & pans and test the heaviness of the pomegranates to determine whether their seeds will be juicy enough.

A special memorial dish of the Eastern Orthodox and Greek Catholic church, made of shredded wheat, nuts, raisins, pomegranate seeds and sugar, koliva/kolyva/kollyva is widespread across the Balkans (Serbs call theirs Koljibo for instance) and has an ancient lineage: The word derives indeed from the ancient Greek κόλλυβο, which meant "grain of cereal". The dish is prepared at home but served (and shared) in church for the benefit of departed souls. Participating into preparing and sharing a meal for the dead ~even another person's dead~ is a mystagogy. It's the belief of our ancestors needing life to continue, to be sustained in memory, to still need nourishment; if not in the literal sense, in the spiritual one. By remembering them, we hold them in Elysium.
In a way, it's close to how the Mexicans observe their own Day of the Dead; celebrating life in all its earthen dimensions means honouring the dead; they were  a part of life's cycle and can still be, beckoning as we do to visit us in their soul form again and humouring them by relaying funny stories of their passage on earth.

Everything in the preparation of the delicious dish of "koliva" is symbolic, with tentacles griping both the Pagan and the Christian world, as befits every traditional Greek ritual. The boiled wheat is a throwback to rural products offerings to the many gods of antiquity responsible for the good crops. It's also a symbol of resurrection; as the grain of wheat is planted in the soil to take root and bring forth fruit, so is man buried with the promise of resurrection. Nuts and raisins are the most concentrated forms of sustenance, essential for the soul's passage through Hades. Anise seeds help to establish psychic sight and ward off the evil eye. Pomegranate seeds recall Persephone and her tale of diving into the Underworld; pomegranate the common thread between the two realms. Dusting sugar is mounted on top to represent the grave, parsley chopped across the borders to recall "the place of growth, of coolness, of repose" that Heaven stands for, rose water to evoke serenity. The dessert is decorated with a cross and the deceased initials in sugared almonds and sometimes "silver candy" and a small candle is lit while the blessing is read; the pudding is then passed onto bystanders in waxed paper bags with a little spoon to eat on the spot or keep for later. But take koliva home and you have to eat it till night falls, or the magic is lost! But with a sweet taste like that, who's to refuse? The oily and crunchy center of the nuts, the starchy chewy grains, the cool and juicy pomegranate seeds make for a delightful contrast of flavours you will want to repeat again and again, preferably unrelated to anyone's passing on.





HOW TO MAKE BITTERSWEET "KOLIVA" PUDDING:

Ingredients needed:
1 cup of shredded whole wheat
4 cups of water
1 cup of chopped nuts (walnuts, almonds, pistachios)
1/2 cup of holden raisins
1/2 cup of pomegranate seeds
1 teaspoon of powdered cinnamon
1 teaspoon of anise seeds, finely milled
1 tablespoon of rose water

For the top decoration:
1 cup of powdered sugar
3/4 cup of sugar-coated almonds (sometimes sold as "Jordan almonds")
chopped fresh parsley (about 1/2 cup, but it really depends on the borders of the dish you use)

Preparation
The night before:
Rinse and drain the wheat. Cook it as you would rice, for about one to one and a half hours over a medium-low stove. Do not overcook and check the wheat as it's cooking for doneness. (It should retain a tiny bit of crunch). Pour the hot wheat into a large colander, rinse with very cold water to stop the cooking and allow to drain overnight, covering loosely with a towel. Do NOT refrigerate! (The chill hardens the starch in the grain and you don't need that for this recipe, you want it to be fluffy)

In the morning:
In a large bowl mix the wheat with the assorted nuts, the raisins, the pomegranate seeds, the cinnamon and the anise powdered and add the rosewater for flavour. Transfer the mixture into a wide bowl or deep pan. Now place a piece of waxed paper on top of the mixture and flatten the top, so that sugar is evenly distributed. Sprinkle powdered sugar evenly over the wheat mixture. If you want to decorate with specific lettering or a cross or something, you can make your own cardboard stencil and shift the powdered sugar atop the wheat layer accordingly, leaving an imprint, so to speak. Also use the sugared almonds to make designs or just use them to line the bowl/pan. Finally, add the chopped parsley on the edges. A candle is placed in the middle and lit during the memorial service*.

When ready to serve, take large spoonfuls, minding that you put both sugar and the wheat & nuts mixture in each person's portion. Share!

Θεός σχωρέσ'τους και ζωή σε λόγου σας! May God rest their soul and give life on to you!


Music clip: Traditional lament (amané) from Asia Minor "I told you once, I tell you again (do not go to the sea)" sung by rock singer Babis Stokas. (A more traditional version with folk instruments and beautiful photos can be heard here)

*If you want to do this properly as a commemoration** of your dearly departed, plan to be at church before Liturgy begins so that you can give the bowl and your list of names of your deceased family and friends to the priest for the blessing. 
**According to Orthodox Christian Church tradition, koliva is offered in the Church at the mnemosynon rite (i.e. commemoration) 3 days after death, 9 days after death, 40 days, 6 months, one year after death, and whenever desired thereafter.
***another recipe and home-taken photos by a half-Greek on Feeding the Saints blog

Related reading on Perfume Shrine:  Pomegranate: Scent, Flavour & Mythology, Aromatic Cuisine: Scented Cooking

Photo of koliva dish via suvin saran, inspired by Maria Speck's book Ancient Grains for Modern Meals.
Pic of Pamaretto and portion of Sandro Botticelli's Madonna of the Pomegranate via examiner.com
Mexican Catrinas via wikimedia commons.

Friday, October 28, 2011

Top Autumn Sensory Discoveries: Fragrances, Tastes and Feasts for the Eyes

It's no secret that fumeheads (an affectionate term for perfume enthusiasts) are sensuous people. They embrace anything that involves the senses, from Epicurian tastes to visual stimuli. There's simply always an open arena to sniff, to savour, to lay one's eyes on...Life's too short anyway not to be inquisitive.
In this regard, a team of excellent perfume bloggers (please check them out on the bottom of post) joined me into relaying our recent disoveries in sensual pleasures for this fall. Enjoy!


  • TACTILE SENSATIONS
It's our national holiday today (the Ohi Day) and the military nuance isn't out of place. But beyond that, this navy blue wool jacket by La Redoute is both very warm and stylish enough to be worn any given day. I'm pairing it with dark-rinse bootcut jeans (instead of khakis), a matelot top (just like in the photo) and my trusty Hermès enamel bangles to finish off its nautical theme.

  • VISUAL DELIGHTS
Art has a way of brightening the day. Especially original art I can hang on my walls.

Ballet Dancer Sitting, original drawing available for purchase on Etsy.com
Ancient Priestess, original drawing available for purchase on Etsy.com
  • FAVOURITE FALL 2011 FRAGRANCES
To my utter surprise (jaded perfume critic that I've become!) several fragrance releases lately have not only been quite impressive, but they have infiltrated their presence into my everyday existence beyond reviewer's testing alotment. I have adopted them in a more durable way and thinking about investing more substantially on them.
Bottega Venetta Eau de Parfum THE winner for me this fall; subtly leathery goodness with warmth and coziness, underneath a fruity chypre mantle with a beating jasmine heart. What's not to like? It's also a more easily procured and less expensive stand-in for Boxeuses. Win-win.

Balenciaga Paris L'Essence Possibly the best office scent since Prada Infusion d'Iris. Unobtrusive, yet there, its violet leaf with warm, skin tones and nutty accents is quietly appealing.An alternative to the other woody violet of the season, Tom Ford's Violet Blonde.

Parfumerie General Praliné de Santal The juxtaposition of savoury and sweet, intensely nutty, before the scent falls into an unctuous billowy note of powdery, rich woods and the soothing, smooth silkiness of Cashmeran is addictive. I'm thinking of it when not wearing it. Not to mention, sandalwood is proving something of the theme of the season, once again.

Cartier Baiser Volé This stolen kiss of green lily and powder is ethereally lyrical. I might have expected more avant-garde by Mathilde Laurent, but let's be realistic here: it's so very pretty!

Tauer Pentachord White A silvery, expansive imagescape: A fragrance of either the crack of dawn or the crepuscular drawing of a prolonged cool afternoon, the contrast between light and shadow. Orris, violet, vanilla, ambergris notes...

Guerlain Mitsouko (vintage) Revisiting my old bottles of Mitsouko, like I ritualistically do as soon as autumnal weather raps at my window pane, I'm reminded of the words of Pascal Bruckner that "[anyone] who desires cannot be guilty... sin proceeds only from prohibitions" and I'm mentally throwing my fist at IFRA.
  • SWEET & VAMPY THINGS ON THE LIPS
Relax, my pretties. It looks venomously dark and puple in the tube, but it's gorgeous for us brunette gals with light skin when applied on the lips. (I always consult dependable Christine from Temptalia for application photos) Dolce &Gabanna Lipstick in Lust goes beyond Halloween into serious, drama-full evening attire. Plus it smells rosey!
Dolce & Gabbana Make Up Classic Cream Lipstick Lust
Dolce &Gabbana Make Up Classic Cream Lipstick Lust (clipped to polyvore.com)
 
  • BOOK TO BOOKMARK
Edith Head's little 1967 tome on how to elegantly dress was reprinted: How to Dress for Success is not merely someone's fashion advice. It is written by the woman who imprinted on our collective memory the golden goddesses of Hollywood and their impecable style. Retro, granted, but you'll blink out of the sheer chic.
  • FILMS TO CATCH
Drive
I had forgotten all about "neon-noirs", in which the LA night lights -in the immortal words of Sunny/Alexandra Paul- "made her cunt's hairs shine"; till this little Nicolas Winding Refn directed gem that is. The anti-hero's fantasy of being a silent type ordinary man "but [also] a real hero" is mingled with the director's essay on man's true nature and its boundaries; immortalised in successive shots of the white satin jacket with a huge scorpion sewn on the back and splattered with blood. I'm still thinking about it weeks after watching.  

George Harrison: Living in the Material World
I have always been a fan of The Quiet Beatle since day one. It's great to see many more were of an equal disposition towards his immense contribution; not only to music but to cinema too (A lesson for us all on how to support what you believe in).
  • TASTES TO SAVOUR
Ambergris Eggs As discussed in a seperate post on cooking with ambergris, this is a heavenly and decadent recipe that will change your Sunday mornings for ever. Just don't pair them with bacon; the crude, oily meatiness doesn't go well with the marine, smoky-earthy character of the ambergris.

pic via the Greek fork
 
Fava (split pea purée) with caramelised onions Not exactly a new discovery, but I'm trying to reintroduce all the good, rural, organic dishes that Greek food really stands for into our everyday table: This is the stuff that made sturdy people who lived to a hundred with their wits sharp to the end, withstanding wars and ravages all the while. It's got to have something going for it! For this recipe (by Chef Karitas, find it here, on The Greek Fork) I use organic Santorini yellow lentil fava and extra virgin olive oil. Makes for a fine spread or dip for pita bread and accompanies a good Santorini Vinsanto on a cool evening.
  • HAUNTING SOUNDTRACK
From the mind-blowingly nuanced and dark Revolutionary Road film, starring Kate Winslet and Leonardo Di Caprio. Music by Thomas Newman, this is the end titles piece. Let it fill the empty house as evening approaches...



Please visit the other participating blogs for more discoveries:

Thursday, October 27, 2011

Sleeping Beauty Never Smelled So Delicious!

Wearing perfume to bed is more prevalent than generally given credit for. Some carry the message into Marilyn Monroe territory ("What do you wear to bed?" "A few drops of Chanel No.5") and therefore aim to wear something sexy, intriguing, alluring to their partner; seducing them in true Pavlovian-style. Others prefer to tie scent with the ritual of sleep preparation; brushing teeth, dimming the lights, grabbing a good page-turner, putting on a serene fragrance. It's all part of winding down. There's an undeniable personal (and sometimes even selfish!) pleasure into slipping between fragrant sheets, or inhaling the aroma of a fine scented negligee as the comfort of the bed lulls your eyes into slumber.



One online acquaintance loves Bvlgari Blv Notte for this and keeps it on her bedside table; its calming effect almost a guarantee of sweet and pleasant dreams!
I have also adopted Blv Notte for nighttime both for my person and my sheets and I attest that its lightly cocoa-dusted iris that's never too earthy, never too gloomy, just right (read: peaceful and zen-like), is a wonderful addition to slipping into silky pajamas and cozying in my trusty, old cashmere liseuse. It's also well received by my partner.
Alternative fragrances for when I'm inquisitive and want a change include Voyage d'Hermès, Eau de Gentiane Blanche (again by Hermès), Gaiac 10 by Le Labo, Aromatics Elixir in eau de toilette, Passage d'Enfer and Voleur de Roses by L'Artisan Parfumeur, and Chanel No.5 in eau de parfum with its pronounced sandalwood and vanilla. (I guess I channel Marilyn a bit after all!). Usually musks, sandalwood, meditative incenses and patchoulis have a calming, feel-good effect on me; this isn't exclusive to nighttime use, but I might as well benefit from it to catch some zzzzz.

I also used to put on Dream Skin by Apivita on my face, because the soothing, herbal but also powdery lavender bouquet was so conductive to winding down. Unfortunately the packaging and name has changed, putting me out of a delightful habit. However Annick Goutal's Crème Splendide is still with us and it never fails to put me into a serene frame of mind; it's well worth the splurge. One of the German women who cleaned our house when I was little used to carry with her a tin of Nivea cream in the blue tin with its characteristic smell; she put it both on her face and on her hands before sleeping, she told ud, and early in the morning she was still deliciously smelling of that half floral-half herbal nostalgic smell. (Plus she had great skin).

Others still prefer to sprinkle only their sheets and bed pillows with bed linen water (such as Pre de Province Lavender Linen Water) or the decadent Guerlain Eau de Lit scent. There's even a linen spray with the Kai signature tropical white floral scent! I like to use a little psittt of Opopanax by Diptyque which is technically a room spray (but walks a mile in stilettos and back, working multiple ways) or L'Occitane Sentier de Maquis (Provencal Landascape) with its smoky air, a wintertime staple.
A similar effect could be achieved by diluting a bit of your chosen eau de toilette into a big sprayer filled with perfumer's alcohol (or even water; but you'd need to shake the vial well and after spraying turn on the radiator to take away any dampness before slipping in).
Some people who appreciate the warm glow of a candle flicker light up candles and snuff them before turning into bed. Baies by Diptyque is a classic "clean" but light and non obtrusive smell for that: blackcurrant and rose, like flowers by a brook.

But simply opening the window to a fragrant garden is perhaps the best of all. The memory of opening my window sills to a plush jasmine trellis fighting for space with an equally lush honeysuckle one at my grandparents' estate in the country is still with me.

The possibilities are endless!
So, what is your favourite bedtime fragrance or scented product and why? How does it make you feel? Tells us your preferences in the comments.

Photo is by Annie Leibovitz reprising Disney's Sleeping Beauty

Wednesday, October 26, 2011

Ambergris-laced Chocolate, Negus Cocktail & Cooking with Grey Amber

Have you ever tasted ambergris? If you stop to think that it was prized for centuries not only for its aromatic, but also aphrodisiac qualities, the question becomes less strange.  
The history of ambergris consumption is both varied and intriguing: At Falstaff's table (a character possibly based on Sir John Oldcastle) his favourite Sack wine was spiced with ambergris. Cardinal Richelieu ate ambregris-flavored chocolates and grey amber pastilles with gusto! On a sinister note, King Charles II of England famously and decadently breakfasted on eggs with (then as now very expensive) ambergris, and his mysterious death following a sudden stroke on February 16, 1685, gave rise to rumors of foul play; ambergris could have been the necessary concealer of poison, thanks to its rich, complex flavour. Indeed as I crumble a tiny lump to heat with my experimental eggs, I perceive that the pumice-like substance melts away easily with heat, imparting a delicious aroma. Even more decadently, during the Renaissance a dessert of iris flower jelly with ambergris posset (pictured below) was made for lords and queens; shooting two birds of expensive and fragrant materials with one stone!

But not all was for pleasure: During the Black Plague ambergris was considered to be prophylactic use. Historian Paul Freedman writes that "Ambergris was considered the sovereign preventative drug against the plague." and people carried a grain in their pocket to stave away the miasma in the air. Alas, it didn't work so well, but they must have smelled good while at it.

Later, the renowned gastronome Brillat-Savarin recommended a chocolate drink for warming up, boosting the immune system and at the same time savouring the best of refined foods: "Chocolat Ambré" (of which I present a recipe below) was made with shaved dark chocolate and hot water, laced with a substantial amount of grinded ambergris. La Marquise de Pompadour was fond of eating truffles and celery soups followed by cups of chocolat ambré "to raise the spirits and arouse the passions".


In the Middle East men consume ambergris to stimulate their sexual prowess while women believe the practice helps with infertility. Ibn Battuta, known as "the Traveler of Islam", narrates to have observed with astonishment in a city in Persia that people ate hashish and ambergris unabashedly, possibly believing ambergris to boost the narcotic effect of the drug. A lusciously erotic experience involves crushing a small dried lump of ambergris (percehd on the edge of the spoon) into organic coconut oil and allowing it to macerate for months before using. In Morocco it is traditional to use ambergris with tea; how a grain of ambergris sticked  inside the teapot's cover flavors the tea by mere contact with the vapor for years along is a miracle of nature's essences. As Karen of Globetrotter Diaries says, "Ambergris to liquids is much like 3D to movies; it gives new meaning to the otherwise familiar." I prefer to call it umami for the nose, the missing link in the realm of the senses.

"But is it safe to ingest?", you might be asking yourselves. Relax. Prior to the turn of the 20th century, ambergris was used by bartenders, liquor rectifiers, and makers of cordials & syrups as an additive in many products. But ambergris is never used alone: It is always rubbed with sugar, which acts by minutely separating the particles of the material,and then married to several other aromatics. The scents best suited to this purpose are acetic and nitric ether, oil of wintergreen, oil of lemon, oil of mace and creosote. As with truffles, ambergris has to be shaved very thinkly and added to warm drinks, so as to melt and not create a sediment.

Ambergris is a substance that the wild sperm whale (Physeter macrocephalus Lin=P.catodon) regurgitates naturally; a sort of cetacean furball, clotted whale cholesterol to protect the animal's digestive track of remnants of indigested cuttlefish, squid beaks etc. [To learn all the info you need on what ambergris is and its differences with amber resin as well as its differences with Ambrox/Ambroxan refer to these herein linked articles.]

When it is fresh, ambergris has nearly no value, because its smell is extremely fecal and it has no great use for perfumery. But let it float on the ocean for some years and it gains a beautiful patina that famously chemist Gunther Ohloff described as “humid, earthy, fecal, marine, algoid, tobacco-like, sandalwood-like, sweet, animal, musky and radiant”.  It's difficult to improve on his words, but to me ambergris is that rare thing; an animalic essence that can be used even neat: its oily, marine, skin-friendly aura is intimate, but subtle, warming on the skin with an earthy, algae-reminiscent scent of bodies after a sea dip.
Whalefishers of the 18th and 19th century knew its worth. Watching "Master & Commander: The Far Side of the World", I was not surprised to come across an awe-eyed sailor dreaming of catching a whaler loot: "she'll be loaded with gold and ambergris and all the gems of Araby".

"Nor indeed can the whale possibly be otherwise than fragrant, when, as a general thing, he enjoys such high health; taking abundance of exercise; always out of doors; though, it is true, seldom in the open air. I say, that the motion of a Sperm Whale's flukes above water dispenses a perfume, as when a musk-scented lady rustles her dress in a warm parlor. What then shall I liken the Sperm Whale to for fragrance, considering his magnitude? Must it not be to that famous elephant, with jewelled tusks, and redolent with myrrh, which was led out of an Indian town to do honour to Alexander the Great?"
H.Melville's poetic associations in a whole chapter devoted to it in Moby Dick notwithstanding (with mentions of its use in Turkish cooking), the ocean and sun not only change the initially dark brown floating lumps into light greyish or even yellowish, but they also break down the basic building block, ambreine, into a quantity of products which account for the complex smell of ambergris. These lend themselves to complimenting a variety of ingredients in foods and beverages, as attested by the recipes aimed to help you cook with ambergris below.

You can buy some of the exceptional free-floating (i.e. ethically harvested) ambergris at profumo.it. (Currently I only see tincture available, but raw small lumps were available before, hopefully again)
Also available on Ambergris New Zealand


Recipe: Chocolat Ambré: chocolate drink laced with natural ambergris

Jean Anthelme Brillat-Savarin in Larousse Gastronomique: The Encyclopedia of Food, Wine and Cooking by Prosper Montagné with the collaboration of Dr. Gottschalk, 1961 English Ed.

"Chocolate is one of the most efficient restoratives.  All of those who have to work when they might be sleeping, men of wit who feel temporarily deprived of their intellectual powers, those who find the weather oppressive, time dragging, the atmosphere depressing; those who are tormented by some preoccupation which deprives them of the liberty of thought; let all such men imbibe a half-litre of chocolat ambré, using 60 to 72 grains of amber per half-kilo, and they will be amazed.  The grain, an old-fashioned measure, equals about the twentieth part of a gram, and we might add, ambre gris is meant, a greyish substance which exhales a smell analogous to musk, and not yellow amber, which is an entirely different thing.  Such chocolate no longer exists. In Méditation VI, Brillat-Savarin refers to chocolat ambré as 'the chocolate of the afflicted': 'I knew that Marshal Richelieu, of glorious memory, constantly chewed ambergris lozenges: as for myself, when I get one of those days when the weight of age makes itself felt - a painful thought - or when one feels oppressed by an unknown force, I add a knob of ambergris the size of a bean, pounded with sugar, to a strong cup of chocolate, and I always find my condition improving marvellously.  The burden of life becomes lighter, thought flows with ease and I do not suffer from insomnia, which would have been the invariable result of a cup of coffee taken for the same purpose'. Brillat-Savarin also praises the powers of ambergris in his Magistères Restaurants."
[source Ray Girvan, Technical Author,The Apothecary's Drawer.]


Recipe for Negus, a drink of Port or Sherry, sugar & spices, hot water and natural ambergris:

1 bottle of sherry (or port), 2-1/2 pints of water, juice of 1 lemon, a little of the peel rubbed off on sugar; grated nutmeg, and sugar to taste; add one drop essence of ambergris, or 10 drops of vanilla; all to be made and drunk warm.

source: Aerated Waters & How to Make Them; Together with Receipts for Non-Alcoholic Cordials & a Short Essay on Flavouringby Joseph Goold - J. Gilbert Smith, Publisher, London - 1880 - p.110

Recipe for Ambergris Wedding Punch
Take 1/2 pint of pineapple juice.
1 pint of lemon juice.
1 pint of lemon syrup.
1 pint of claret or port wine.
1/2 pound of sugar.
1/2 pint of boiling water.
6 grains of vanilla.
1 grain of ambergris.
1 pint of strong brandy.
Rub the vanilla and ambergris with the sugar in the brandy thoroughly; let it stand in a corked bottle for a few hours, shaking occasionally. Then add the lemon juice, pineapple juice and wine; filter through flannel, and lastly add the syrup.

source: The Mixicologist by C. F. Lawlor - Lawlor & Co., Publishers, Cincinnati - 1895 - p. 21

For the really adventurous or carnivores with access to good, old, rural meat, there is an English recipe for "ambergris puddings" (i.e. sausages with ambergris) from Lord Conway's Ambergris Puddings from The Queen's Closet Newly Opened (London: 1655) on this link.

And finally a scent formula, for Eau de Cologne à l'Ambergris (Ambergris Cologne Water)

21 ounces of oil of orange.
21 ounces of oil of bergamot.
2-5/8 ounces of oil of neroli.
6-9/16 ounces of oil of lavender.
3-15/16 ounces of oil of rosemary.
63 drops of oil of roses.
126 drops of oil of cloves.
200 drops of essence of ambergris.
Dissolve in 10 gallons of alcohol, 95 per cent.


Many thanks to Abdes Salaam of Profumo.it
Photo of Renaissance dessert with iris flower jelly and ambergris posset recreated by Bombass & Parr via Caroline's Miscellany

Painting of Madame de Pompadour by François-Hubert Drouais

Monday, October 24, 2011

Louis Vuitton to Launch Eponymous Fragrance

Contrary to expected (as mentioned in a fragrance industry-peeping book by Chandler Burr), the French fashion house, known by the initials LV to rock many a logo-studded handbag, has reportedly acquired the services of third-generation perfumer Jacques Cavallier-Belletrud with a view to entering the scent market, as per an article appearing on WWD.
The French brand's creative director Marc Jacobs (who has his own lucrative line of fragrances, including Daisy, Daisy Eau Fresh, Lola , the Splash collection and Bang) has long expressed a wish for the company to enter the fragrance market and in June he hinted the fashion house is "working on" a perfume. His statement was: "There's no Vuitton Beaute. At this moment, there is no fragrance although we're workingon that." [source] With talks on Marc Jacobs taking the helm at Christian Dior (another company in the LVMH Group) after John Galliano's expulsion and Phoebe Philo in talks to take over Louis Vuitton, it makes for a potentially explosive cocktail. Jacques Cavallier is expected to start working in January for LV, which has not made an official statement concerning the issue yet.

According to WWD, Louis Vuitton is thought to have been investigating "rare, almost-extinct flowers in France that could be used as elements of its scent". Apart from the standard "sourcing for precious flowers in Grasse" stint that seems to go hand and parcel with every prestigious fragrance launch (even if we know that's not necessarily the case as Grasse products come from all over the world and aromachemicals overpopulate the formulae of most commercial fragrances), it would seem that the brand might be peeping into Dior's own resources in the subject. Let's not forget that Cavallier has already worked for Dior's Addict, so he's familiar with the infrastructure.


My collaborator AlbertCAN has an interesting viewpoint on this:
"To be honest it's would be interesting how Jacques Cavallier will interpret the DNA of LV, and how he will work with Demachy. (Not clear yet on their relationships, although I bet Francois Demachy [ed.note: head perfumer at Dior] will do the check and balance.) Nor is it clear whether Cavallier's contract will be exclusive. On the other hand I don't think Cavallier will rock the boat too much with the first launch, given how much pressure he will be under. (Read: LV execs won't let him.) But given the new Bottega fragrance, might LV be tempted to up to ante?"

Albert might mean that Vuitton might also tackle a leather fragrance. It would stand to reason, wouldn't it. On the other hand issuing a fragrance somewhat creates a downgrading of a luxe brand, making a product that is more or less available to a mass of consumers as opposed to an elite. After all that was the reason they were so resistant to issuing a fragrance before. However, like Hermes so successfully proved, they might reserve distribution of this product for their own boutiques instead of department stores, thus up keeping the "exclusive" experience.

Louis Vuitton has long stood for the ambassador of the idea of luxe travelling, being famous for its historical trunks and suitcases, as reinforced by their recent exotic destinations/travellers advertisements (with Sean Connery, Bono and his wife, etc.). The funny thing is however that a specimen of Eau de Voyage by Louis Vuitton, Paris, a commemoratory fragrance version that circulated in the 1980s, has already circulated on Ebay! Could this be juice waiting to be fine-tuned by Cavallier and reintroduced in some form? Could the name, since copyrighted apparently, be reused?
American online stores, curiously, have "acquired" and as of July 2011, "sold out" a Louis Vuitton fragrance "in only 200 bottles" in signature logo-branded box, advertising it as "a very sensual, tea rose type of smell that has a floral scent combo. It's absolutely awesome. It's a very soft, intimate alluring smell that will last forever. Exotic definately!" [sic] Though, I'm kinda certain we're dealing with a Chinese fake, in this case!


Expect to read more in the coming weeks and months.

photo via 1000fragrances

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