Chanel No.5 Bath Oil: Inspiring the Aspirational & History of No.5 Bath Oils

When the times are tough a little pampering goes a long way. But it also proves to be a wise marketing strategy with a purpose. French fashion house Chanel is enticing online purchasing and emphasizing its exclusivity with a limited-edition Chanel No. 5 Bath Oil and limited-time free shipping on its Web site. Chanel is no stranger to upping the aspirational factor, or even obscuring a few of the less than nice aspects of its history, in order to create buzz. In Tilar Mazeo's book these are plenty evident.

But today's world rolls on word of pixel, rather than just word of mouth ~or even aesthetically glorious advertising. Indeed the new bath product is advertised by just its bottle, with newsletters announcing it in bold typeface of white on black background. Very Chanel!

This current strategy has even inspired Luxury Daily to comment that "Chanel may be aiming for younger consumers by connecting with them on a channel where they usually are found. The brand could also be trying to connect with consumers who may not be able to afford luxury products now, but may be able to in the future. The younger aspirational consumer is a market that many luxury brands are trying to hit, most notably through online marketing".

“With the introduction of the No. 5 essential bath oils and all the hype around the product being labeled ‘heavenly’ by fashionistas everywhere, this is a great way to get a younger demographic onto the Chanel ecommerce site,” according to Tania Doub, retail strategy lead for Optaros, Boston, as quoted by the journalist.

For those who are wondering about the new formulation of the iconic Chanel No.5 feedback is positive. Chanel is no stranger to luxurious and silky body products. Indeed it was some years ago at the advent of the millenium when they last issued a specific  bath oil with the tag Chanel No.5 Huiles Essentiels pour Le Bain (Technically not 100% accurate; this was a three-phase product with segments floating on on top of the other which you had to shake in order to mix and pour, as you can see on the picture on the right. It made for fantastic displays on bathroom shelves, I can tell you! Plus it smelled like a softer, still musky, but much less aldehydic version of the scent of No.5, which is enticing enough for both those who can't stomach the aldehydic load and those who just flat out love the classic fragrance).
Chanel also produced a regular Bath Oil in the No.5 line as far back as 1966, advertised with the face and body of Ali MacGraw in memorable ads circulating in the UK.

But that's not just it!

The Bath Oil was produced prior to 1966 (and the subsequent 1971 campaign) still: Older advertisements from 1963 suggest "now bathe in Chanel", with just a sketch of a young agile woman putting her hair up in order to enter a bathtub filled with foamy water containing scented bath oil.

And two years later the formula becomes an After-Bath Oil Spray, thus providing a non-alcoholic version of the iconic perfume for fans to enjoy, at a reduced price and a more practical edition.


The new Chanel No.5 Intense Bath Oil formulation follows into the steps of the older one, providing either a stand-alone fragrancing product (as suggested by its intense moniker or to accompany Eau Premiere (with which it would amorously couple) or alternatively under any of the versions of the classic Chanel No.5 for loyal fans.

vintage ads via http://www.advertisingarchives.co.uk. Click to enlarge.

Brave New Scents

O wonder!
How many goodly creatures are there here! How beauteous mankind is! O brave new world! That has such people in it!
~ Miranda in Shakespeare's “The Tempest”, Act V, Scene I

I want God, I want poetry,
I want danger, I want freedom,
I want goodness, I want sin.
~Aldous Huxley

The time has come again for a collective project uniting several perfumers and bloggers, who will explore new horizons in their quest for accomplished fragrances through innovative natural means.
In the Brave New Scents project, the Natural Perfumers Guild are likened to the members of Huxley’s novel. Like the starring characters in the novel, these brave new perfumers go against the grain and out of bounds, thwarting the ever-expanding regulatory nanny state in order to showcase aromatic extraction feats and use 21st Century aromatics that are not necessarily condoned in mainstream perfume society. Some of the brave new perfumers throw convention to the wind and blend perfumes that showcase their skill extracting scent from previously non-commercial plants, flowers, and substances. Others use the palette of newly-available essential oils, concretes, absolutes and CO2 aromatics; sometimes blending in their own artisan extractions, be they infusions, tinctures or distillations.

The Guild perfumers were provided with an extensive list of 100+ 21st Century aromatics, which was compiled by Guild President Anya McCoy and Guild Manager Elise Pearlstine. They recognized that before the year 2000, most artisan perfumers purchased their natural aromatics from aromatherapy suppliers. These suppliers did not carry many absolutes, and some aromatics available to the mainstream perfumers were not known, or available, to them. Suppliers for mainstream perfume houses did not carry many, if any, aromatics from India, such as jasmine sambac, lotus, champaca and other tropical scents.
Now a bounty of newly-available delightful absolutes such as aglaia flower, boronia, ambergris and many more are at their disposal. Newly-conceptualized and extracted aromatic wonders such as lilac flower and the amazing world of CO2 and SCO2 extractions are now available to the fragrance industry. Also included are the hand-extracted fragrant bounties from the gardens of the perfumers themselves, such as peony enfleurage, Grand Duke of Tuscany jasmine sambac enfleurage, and a myriad of distillations and tinctures. To make it interesting, the perfumers were allowed only one “wildcard” aromatic from the era preceding the year 2000.

The participating perfumers are:
Anya McCoy of Anya’s Garden Perfumes (Project Coordinator & Natural Perfumers Guild President)
Adam Gottschalk of Lord's Jester
Ambrosia Jones of Perfume By Nature
Charna Ethier of Providence Perfume Company
Christi Meshell of House of Matriarch
Elise Pearlstine of Belly Flowers Botanical Perfumes
Jane Cate of A Wing and a Prayer Perfumes
JoAnne Bassett
Liz Cook of One Seed
Rohanna Goodwin Smith of  Ascent Natural Perfumes

**Please visit Anya’s Garden Perfumes for a chance to win a bottle of Sweet Water or Wild Rose!**

The participating bloggers are:
All I Am – a redhead
Ça Fleure Bon (Several writers)
Donna Hathaway at the Examiner
Feminine Things
The Perfume Critic
Perfume Shrine

Expect to see giveaways and reviews on these pages soon!

Penhaligon's Juniper Sling: fragrance review & draw

Just utter Juniper Sling and find yourself playfully laughing at its jovial, throwback style recalling 1920s London's Bright Young Things consuming gin and recklessly dancing the night away. Indeed "the fragrance that put the ROAR in the 20s" is the new Penhaligon's tag line in their ingenious "mock-umentary" which succeeds their Monty Python-esque previous cartoon film for Sartorial (At this pace, I think we also have an advertising phenomenon on our hands!). Sucker for spicy woodies that I am, I find myself enjoying the trail left by it.

Perfumer Olivier Cresp follows in the steps of Jean-Claude Ellena, who in aromatic Angeliques sous la Pluie (by F.Malle) first gave us a gin & tonic potion that is bracing, cool, delightfully dry and decidedly unsweet; like a soldier's memory of a frosty icecle perched on a thatched roof when away fighting malaria in the tropics. Indeed, tonic water was widely embraced by British soldiers away in the belief that quinine treats malaria. And gin had to be mixed in order to take off the especially bitter tang of quinine, so gin & tonic became a long-held tradition. Penhaligon's drew from that precedent and the advent of "bathtub gin" made during the 1920s and they created Juniper Sling, following the recipe of London Dry Gin. The term ’London Dry’ refers to the way in which the spirit is made, as botanicals must be added during the distillation process instead of after.
There is also another Ellena segment fused in the new fragrance, that peppery-woody facet of Poivre Samarkande, exploiting the properties of Iso E Super so pointedly. Juniper Sling unites the two elements (herbal clarity and low-hum woodiness) into a coherent structure and adds a third pillar; a slight vetiver sweetness plus synth woods. Sweet accents in such a composition might throw the whole off (after all, Ellena's compositions withstand so well and possess such clarity exactly because they're unsweet), but the accomplished Cresp holds his own and balances the act in a likeable, not-too-daring style.

Juniper Sling is characteristically laced with angelica and juniper, the herbal qualities allying with spicy notes of a somewhat warmer character (a pepper & pomander accord). The effect is crisp, groomed-clean. Lots of terpenic linalool in the scent exhibits a light floralcy that is spiced up.
This is contrasted with sensuality coming from the skin-like effect of a suede accord and from the cardamom; indeed cardamom has amongst spices a most sensuous, skin-like, warm aroma. Essentially traversing a low, soft develpment arc, Juniper Sling retains a low-hum vibrancy on skin, very woody and quite musky (clean musk), that verges on sweeter, more gourmand nuances as time passes; there is a pleasant licorice note surfacing, coming from vetiver. This is not the cold stones & musty roots note in hardcore niche vetivers (see Turtle Vetiver or Vetiver Extraordinaire), but rather the warmish, intimate drydown of Guerlain's Vetiver.

My fragrance testing came from a splash on vial, so the hum was low indeed, therefore I would suggest that in order to capture its full effect and much of the spicy top notes as well, you should opt to test with a spray.
Although technically perfectly unisex, the fragrance might appear more spicy-woody masculine than usual for women who embrace warmer notes (or ultra femme fragrances like Penhaligon's Amaranthine). I for one find it a quietly enjoyable tipple that won't get me drunk, but I would have liked it to be more daring and polished.

Not unintentionally, the launch party given featured a menu consisting of food inspired by the notes of the perfume itself: Kicking off with juniper smoked sea trout (spritzed at the table with an edible Juniper essence!), then onto peppered lamb rump with roasted courgettes (roasted on a BBQ on the roof of the car park!) and finished with black cherry and brown sugar ice cream. (A menu created by Chefs Jon Rotheram, Robin Holmgren, Dave and Shaun).

Two deluxe samples for our readers, answering these questions: 1) What is it that makes you cross/not cross the sex divide in fragrances? 2)Do you have a favourite opposite sex marketed fragrance to wear for yourself? Draw remains open till Tuesday 4th midnight.

Notes for Penhaligon's Juniper Sling:
Top: angelica, cinnamon, orange and juniper berries;
Heart: cardamom, orris root, leather and pepper;
Base: vetiver, cherry and sugar.



Juniper Sling is an Eau de Toilette and is now available to buy online and in all Penhaligon's stores.

photo of Bill Murray and Theresa Russell in the 1984 remake of The Razor's Edge film via photobucket 
In the interests of disclosure, I sampled the new scent via a promo

Parfumerie Generale Praline de Santal: fragrance review

Home-toasted cashews and hazelnuts, enrobed with a mixture of dulche de leche that contained salt and tahini paste, is part of the treats that my Kappadokian grandmother used to prepare on cool autumn evenings for us kids to consume while doing our homework and it is this memory which was jogged upon first smelling Parfumerie Générale's Praliné de Santal.

Parfumerie Générale Praliné de Santal follows a parallel life with Jeux de Peau by Serge Lutens in its caramelised overtone due to pyrazines, aroma materials with sugared maple and phenolic nuances, and its étude on sandalwood. Whereas Lutens went with his childhood memories of toasted bread and the yeast of kneading, Pierre Guillaume went with toasted nuts with a coating of caramel & salt.
Both focus on the "creaminess" (i.e.the sweet, milk-ish quality) of natural sandalwood, though one puts it in a buttered context, the other in a nuts context.
It all depends on the kind of tooth you harbor!

On this occasion, the effect rendered is extremely nutty at first (if Bois Farine by L'Artisan Parfumeur instantly reminds you of peanuts you know full well what I mean); but it mellows into a richly satisfying woody accord on drydown. I'm not sure whether I would be more impressed with the originality of the scent, had I not came into contact with the idea in the Lutens fragrance first. It certainly has an elective affinity.
Roasted hazelnuts & peanuts greet us on the opening of Praliné de Santal (lasting for a good 10 minutes on my skin), a combination of savoury and sweet, before the scent falls into an unctuous billowy note of powdery, rich woods and the soothing, smooth silkiness of Cashmeran (an aromachemical which gives an intimate, close to the skin scent, between worn clothes and suede). In the interim there are soft, powdery hints emerging (referenced as heliotrope in the press material, but really more like powdered white chocolate and fluffy, airy vanilla), without diverging from the main gourmand-woody-oriental character of the perfume. In this regard it recalls Etat Libre d'Orange Archives 69, with its easily approachable ambience of spicy woods and distantly (but in the same mood) the satisfying tobacco-softness of Guerlain's Tonka Imperiale.

Pierre Guillaume, perfumer and founder of the niche brand of fragrances, is consistent in his exploration of soft, gourmand orientals; his are refined desserts that withhold some of the sugar expected from the genre, exploring the more resinous or woodier aspects for backing up the respective central theme. Praliné de Santal lacks a certain dynamic after the initial fall into the creamy woods, belying its sharp development of the first few minutes. It's actually sandalwood and Cashmeran which are the remaining notes on the skin after Praliné de Santal has completely "dried down" at the 2-hour wear application mark; a skin scent of delicious aftertaste; sensuous, delectable, maybe having you hankering for going beyond.

Notes for Parfumerie Générale Praliné de Santal:

Sandalwood, Heliotrope, Hazelnut, Virginian Cedar, & Casmeran

Parfumerie Générale Praliné de Santal is a limited availability scent within the line, available in 50ml/1.7oz for 88euros and 100ml/3.3oz for 120 euros on the PG site.

Butternut Squash, Sage, and Goat Cheese Ravioli with Hazlenut-Brown Butter Sauce via gourmetproject.ca

Chanel Les Exclusifs Jersey: Now Available for Purchase

One of the anticipated launches of the season, the newest Chanel exclusive fragrance (part of Les Exclusifs), Jersey, the news of whose launch we broke on these pages, is now available for purchase in time for the lead-up to Christmas shopping: The fragrance is named after one of Coco Chanel's favourite fabrics: jersey, a fabric she prized for its ease and fluidity, which fred women from the constraints of the previous era.

The fragrance follows this concept, "an inspired composition, [...] evocative of a meadow lush with lavender — an essence previously worn only by men.
A tender trail of Vanilla and Musk brings femininity to the forefront, and a rare, sophisticated new scent is born".
Credited to in-house perfumer Jacques Polge, responsible for safekeeping the Chanel tradition, the newest Chanel perfume is available for ordering on the official Chanel website.