One of the anticipated launches of the season, the newest Chanel exclusive fragrance (part of Les Exclusifs), Jersey, the news of whose launch we broke on these pages, is now available for purchase in time for the lead-up to Christmas shopping: The fragrance is named after one of Coco Chanel's favourite fabrics: jersey, a fabric she prized for its ease and fluidity, which fred women from the constraints of the previous era.
The fragrance follows this concept, "an inspired composition, [...] evocative of a meadow lush with lavender — an essence previously worn only by men.
A tender trail of Vanilla and Musk brings femininity to the forefront, and a rare, sophisticated new scent is born".
Credited to in-house perfumer Jacques Polge, responsible for safekeeping the Chanel tradition, the newest Chanel perfume is available for ordering on the official Chanel website.
Showing posts with label chanel jersey. Show all posts
Showing posts with label chanel jersey. Show all posts
Tuesday, September 27, 2011
Saturday, May 21, 2011
Chanel to Launch Les Exclusifs Jersey & Chanel No.19 Poudre flanker
It was a matter of being due at Chanel: Chanel No.19 is such a revered classic (and a very popular mature woman choice in my country) that it would be a misstep not to exploit this by rendering a new flanker, aimed at the younger audiences who might be introduced to the brand of No.19 via that gateway.
Enter No.19 Poudré, the latest mainstream fragrance by Chanel, as revealed in a lengthy interview by Jacques Polge on Women's Wear Daily, which will hit the stores in the summer of 2011.
The composition, much like Cristalle Eau Verte did for Cristalle and Eau Premiere did for No.5, will highlight the lighter, more diaphanous elements in the formula, with the lately popular veil of modernised, sheer powder accord (as in Love,Chloé and Esprit d'Oscar). The powdery effect will be rendered through novel musks plus iris, an already major component of the classic No.19. According to veteran perfumer Jacques Polge who is only the third head perfumer for Chanel, since 1978:
My personal view on the new flanker launch? It's dubious whether classicists will be pleased by the new No.19 flanker, but it does sound like it will be heavy on those "novel" musks and iris (probably boosted by synth alternatives as well) to project at a powdery pitch. Powdery is a new trend in the market which would have fans of the older version (I'm one of them) not too mad at the new.
Who knows? A flanker usually means the continuation of a brand: I would like to see the No.19 brand going rather than being left behind in the wake of more popular things.
As to Jersey, it is the name of the upcoming Chanel Les Exclusifs, joining Beige, Sycomore, 31 Rue Cambon, 28 La Pausa, Coromandel, Eau de Cologne, Bel Respiro, No.18, Bois des Iles, Cuir de Russie, Gardenia and No.22. [links open up reviews of respective scents]. The name had been trademarked a long while ago, as we rgularly predict trends on these pages based on that, and it remains to be seen what treatment the masterminds of Jacques Polges and Chris Sheldrake are envisioning this emblematic fabric of Coco Chanel ~which made her famous (and infamous)~ will translate into. Referencing couture through fragrance is not unknown to Chanel. If we're allowed a little deliberation, a white floral is missing from the Exclusifs line. Or specifically a magnolia, one of the latest notes du jour, begging for a luxury spin.
Edit to add: Preliminary testing suggests Chanel Les Exclusifs Jersey is a clean fragrance with notes of lavender, vanilla and white musks. We will update with a full review.
Release dates for Chanel No.19 Poudré are 1st of June for London (on preview at Selfridges) and 15 days later for the rest of the UK and Europe, available at major department stores.
Chanes Les Exclusifs Jersey will hit stores in autumn 2011 as part of the Chanel boutiques circuit and online at the US store.
thanks to AlbertCA for bringing this to my attention, pic via Grazia scan online
Enter No.19 Poudré, the latest mainstream fragrance by Chanel, as revealed in a lengthy interview by Jacques Polge on Women's Wear Daily, which will hit the stores in the summer of 2011.
The composition, much like Cristalle Eau Verte did for Cristalle and Eau Premiere did for No.5, will highlight the lighter, more diaphanous elements in the formula, with the lately popular veil of modernised, sheer powder accord (as in Love,Chloé and Esprit d'Oscar). The powdery effect will be rendered through novel musks plus iris, an already major component of the classic No.19. According to veteran perfumer Jacques Polge who is only the third head perfumer for Chanel, since 1978:
"We've found some new musks that are very interesting, and we're working a lot at the moment on iris, which is a very important ingredient in No.19 Poudré. We have our plantations in Grasse, with rose and jasmine, and we're trying to find new qualities in those. But we're also trying to reproduce what was done 40 years ago, that nobody does anymore".Other ingredients featured prominently in No.19 Poudré besides iris and musk are jasmine and neroli. The concentration is Eau de Parfum, as shown on the bottle.
My personal view on the new flanker launch? It's dubious whether classicists will be pleased by the new No.19 flanker, but it does sound like it will be heavy on those "novel" musks and iris (probably boosted by synth alternatives as well) to project at a powdery pitch. Powdery is a new trend in the market which would have fans of the older version (I'm one of them) not too mad at the new.
Who knows? A flanker usually means the continuation of a brand: I would like to see the No.19 brand going rather than being left behind in the wake of more popular things.
As to Jersey, it is the name of the upcoming Chanel Les Exclusifs, joining Beige, Sycomore, 31 Rue Cambon, 28 La Pausa, Coromandel, Eau de Cologne, Bel Respiro, No.18, Bois des Iles, Cuir de Russie, Gardenia and No.22. [links open up reviews of respective scents]. The name had been trademarked a long while ago, as we rgularly predict trends on these pages based on that, and it remains to be seen what treatment the masterminds of Jacques Polges and Chris Sheldrake are envisioning this emblematic fabric of Coco Chanel ~which made her famous (and infamous)~ will translate into. Referencing couture through fragrance is not unknown to Chanel. If we're allowed a little deliberation, a white floral is missing from the Exclusifs line. Or specifically a magnolia, one of the latest notes du jour, begging for a luxury spin.
Edit to add: Preliminary testing suggests Chanel Les Exclusifs Jersey is a clean fragrance with notes of lavender, vanilla and white musks. We will update with a full review.
Release dates for Chanel No.19 Poudré are 1st of June for London (on preview at Selfridges) and 15 days later for the rest of the UK and Europe, available at major department stores.
Chanes Les Exclusifs Jersey will hit stores in autumn 2011 as part of the Chanel boutiques circuit and online at the US store.
thanks to AlbertCA for bringing this to my attention, pic via Grazia scan online
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