The 2009 Hall of Fame Award of The Fragrance Foundation’s 2009 FiFi® Awards goes to.....

The Fragrance Foundation is delighted to announce that Marc Jacobs will be honored with the Hall of Fame Award at The Fragrance Foundation’s 2009 FiFi® Awards and celebration on Wednesday May 27th in New York City. The Hall of Fame award is voted on by The Fragrance Foundation’s Board of Directors and is presented to an individual who has brought extraordinary ingenuity, creativity, dedication and inner resources to bear, not only to their company’s success but to the fragrance industry as a whole.


Rochelle Bloom, President of The Fragrance Foundation, observes:

“Marc Jacobs is the epitome of a true fashion innovator. His talent is simply breathtaking. He brings a fresh, delightful, joyful approach to everything he does. Last year, we were thrilled that he won a FiFi ® for Fragrance of the Year with Daisy and we are honored to present him with the Hall of Fame Award.”

“I love the notion of daisies.” says Marc, “I wanted to evoke the feeling that you get when you see them-happy, youthful, whimsical and sweet connotations."Rochelle Bloom continues

"Marc’s contribution to the fragrance industry started with his very first signature fragrance and now encompasses many different and delicious aromas all imbued with his personality and flare. He has built a fragrance brand with a broad appeal and brought along with him a whole new generation of loyal fragrance lovers for the ride. Bravo to Marc for reaching out and embracing these modernistas!"

From the time he entered Parson’s School of Design, Marc Jacobs has been a fashion designer to the core and a skillful fashion entrepreneur. He designed his first Marc Jacobs label collection in 1986 and was the youngest ever designer to be awarded the fashion industry’s highest tribute: The Council of Fashion Designers of America (CFDA) Perry Ellis Award for New Fashion Talent. Since then he has built a fashion empire that literally spans the globe with retail stores in London, Paris Tokyo, Moscow, Madrid, Istanbul and Athens. Described by Vogue as designing “resolutely informal, wholly luxurious garments that confer on the wearer a youthful, anonymous and effortless chic”. "It's been really rewarding to make this foray into fragrance," explained Jacobs. "It's fun to smell our fragrances on people on the street and it all feels very in sync with our collections. We work really hard on the fragrances and it is nice to be recognized for that".

Pic of Mac Jacobs via Visionnaire

Blunda's Natural Perfume Exhibitions

I got sent some interesting news for those who watch the all-naturals front of perfumery and are interested in attending exhibitions and workshops that include or focus on them.

"This weekend, March 28, open an 8-month long series featuring 8 perfumers and their olfactory art at this unique perfume studio at the heart of Los Angeles. Blunda's Natural Perfume Exhibitions open this weekend with Laurie Stern of Velvet & Sweetpea's Purrfumerry. Laurie's perfumes are cruelty free and made of botanical essences only (except for bee products) and are phthalate free". Spaces are extremely limited, so please RSVP by via email with the title "RSVP for Perfume Exhibition #1 March 28, 2009" and number of people participating or by calling (323) 658-750.
Next Exhibition: April 18th, 1-5pm – with Ayala Moriel. We will come back with news when that materializes.

Two Perfumers Talk: Christophe Laudamiel and Pierre Guillaume

Prompted by the upcoming exhibition Esxence, the first perfumers' exhibition held in Milan (you can read details here), I am honouring two talented and prolific perfumers who are emeging as major players in the industry: Christophe Laudamiel and Pierre Guillaume.
Christophe Laudamiel, Fine-Fragrance Perfumer at International Flavors & Fragrances Inc. since year 2000, will be participating in Esxence with Humiecki&Graef, an emerging niche brand. Here, courtesy of Seed Magazine, Christophe Laudamier talksin the “Design for the Invisible“ lecture, in occasion of Mind 08 – The design and Elastic Mind Symposium. He talks about the sense of smell, its mystery, our infinitive capability to smell and how perfumery is trying to harness and enhance those capabilities in different ways, in fine fragrance, as well as fragrance designed to enhance interiors or inspired by other artistic project; even how dolls or cleavage are "alive" due to their smell! With a portfolio of scents as varied as Estee Lauder Youth Dew Amber Nude, Island Michael Kors (with Loc Dong), S-ex for S-perfumes, Clinique Happy Heart, Ralph Lauren Polo Blue (with Carlos Benaim), Abercrombie & Fitch Fierce and collaborating on the recreation of scent-impessions for the Thierry Mugler coffret on "Perfume, Story of a Murderer", he's extremely versatile!




And on this video Chandler Burr talks with Christophe Laudamiel about the coffret based on the novel by Suskind, Das Parfum, turned into the film mentioned above.



Pierre Guillame is already touting his manifesto with the slogan on his own site Pafumerie Generalle: "Exhale your Difference". Here he is talking (in French with Italian subtitles) about one of his fragances, Louanges Profanes, which can be seen on his site. (Clip via Extrait.it)



Since I really love Pierre Guillaume's Cozé, Musc Maori, Un Crime Exotique and a couple of others for Parfumerie Generalle, pehaps I should return with more personal impessions!

Warm Weather Aquarelles part 1

Warm weather almost de iuro demands a lighter disposition and a scent to match it. One which might unfortunately be dismissed by serious fragrance enthusiasts as...watered-down. Not unjustly market reality has objectively proven that often this is not too far off the mark, making many of us wary of summery editions as non-sensical or even a blatant rip-off. Yet sometimes a twist here or there might make a previously opaque and opressing scent just right and pliable to more ethereal moods. The latest edition of French Vogue has a small selection of recommendations for diaphanous and refreshing fragrances for the warmer months ahead. The choice is among some of the latest or upcoming releases and -let's be realistic- it is to be expected in a publication which is largely dependent on advertisers. This is why you will not see niche recommendations on this list, but instead major players in the industry. In fact there is a bit from everyone, so that no major Group is left out. But perhaps I am meowing too much! The main interest and the reason I decided to include the selection on PerfumeShrine is that it allows a glimpse into how the French -and consequently the European, and further on the international- market is shaped. Here is the list of 10 spring and summer scents with commentary and links to articles/reviews of my own.


Dior Miss Dior Chérie L'eau: The fresh accent of gardenia promises to take the popular flanker out of the super-sweet gourmand territory of candy-country Miss Dior Chérie ~ though I simply adore its commercial! In this version I like the lightly green colour and the simpler flacon. (sug.retail price: 59,01€ )

Essence de Narciso Rodriguez: Supposedly a light fragrance based on musk, which surprisingly is formidably tenacious to the point of never quiting (musks tend to hang on for a long time). A smidge of amber warms the proceedings giving the warm skin feel, although the overall impression is one of laundry day; the soapy aldehydic impression very prominent! Not as distinctive as the regular Narciso for Her and its many confusing concentrations, more unisex, but quite pleasant in an unexpected way.
Full review here. (sug.retail price: 72€)

Beige de Chanel : Frangipani, ylang ylang and jasmine bring out a discreet note of honey, making the whole smell like upscale shampoo. The "clean" trend hasn't expired but has conquered even the mightest bastions. Pretty, if a little unexciting for the price and exclusivity. Full review here. (sug.retail price at Chanel boutiques: 200€).

Flora de Gucci : Floral as suggested by the name, based on rose and osmanthus (a Chinese blossom of almost suede-like apricotty tonalities). I expect quite a bit of clean notes too! Full article here. (sug.retail price: 50€).

Burberry Summer Here we tread on fruity avenues once again: litchi, mandarin and blackcurrant ally with "water jasmine" (hedione is more like it) and rose. Reportedly very fresh and scintilatting. We'll see...(sug.retail price: 55€).

Calvin Klein CK One Summer Another limited summer edition of CKOne (there is one evey summer, mainly changing the bottle colouring) focusing on grapefruit, orange pulp, mandarin and fresh mint for a vitamin cocktail when there is shortage of energy. Personally I don't expect it to distance itself damatically from the tried and true of lime on a clean musk gush of frosty wind. (sug.retail price: 49€).

Eau de Shalimar by Guerlain The sunny notes of bergamot and citron bighten up the vanillic base making it excellent for summer and any other time time-tested regular standby Shalimar is too much. Full review here. (sug. retail price: 86€).

Flower by Kenzo Spring Edition The smashing best-seller of powdery notes in the poppy-crowned bottle, Flower by Kenzo, has several limited editions. This one focuses on mandarin and ginger accents that contrast with the violet and white musk notes of the original.(sug. retail price: 49€).


Very Irrésistible Récolte/Harvest 2008 by Givenchy Givenchy has adopted the habit of picking one note of the bouquet of their fragrances each year and investing in a specific harvest of it that is meant to denote millesime quality, such as in wines. An idea that was first explored by L'Artisan with their Harvest scents. This year's Very Irrésistible will highlight Rose Damascena, harvested at Isparta in Turkey. I haven't sampled it yet, but I recall being impressed only by the Organza Jasmine Harvest 2007 (sug.retail price: 90€).

Angel Sunessence by Thierry Mugler. Bergamot and hibiscus will garland the well-loved patchouli and vanilla accord of perennial best-seller Angel, lightening it considerably. If the previous twist on classic Angel, Eau de Star, is anything to go by I am curious to test this one! Full article here. (sug.retail price: 59€)


On the second part I will propose my own warm weather aquarelles recommendations. Stay tuned!

Esxence: first olfactory exhibition by perfumers

April 2 marks the opening of the round table discussion "Perfumers speak" (at 11:30), part of the exhibition Esxence, which will take place in Milan, Italy from 2nd April though 5th April 2009. Esxence is the the first professional fair show dedicated to niche perfumery tagged "The Scent of Excellence" hosted at Spazio Pelota, Via Palermo 10 in Brera, the artistic centre of Milan.
Professional noses of French, Italian and British origins will be upfront with the public, granting them a glimpse into the secret cosmos of the fragrance industry, allowing them to see a bit of the Science and the Art of perfumery, the originality and passion that drives them. According to the official info:

"In Italy the art perfumery has gained a relevant dimension not only in terms of revenues generated but also in terms of number of dedicated retailers. The innovative distribution approach that has been developed and adopted by the Italian market in the last few years has attracted the attention of many international operators. The quality and excellence involved in this market are what make it at the same time vital and respectful of traditions, in addition to being highly responsive to new ideas that may flow against the current. Esxence is created to be an international house, a place where opinions meet along with experiences, proposals, provocations and know-how. Esxence will host main firms, Italian and international distributors that will support the firms, along with the press, buyers, Italian and international retailers".

Mark Buxton and Stéphane Humbert Lucas, prolific creators in the service of numerous niche brands (let me remind you of Comme des Garcons), Erwin Creed, descendent of the famous Creed dynasty and on the helm of the historical house, as well as Lorenzo Villoresi, the well-known Florentine creator with his own line of artisanal fragances, will all participate. Sebastian Fischenich and Tobias Mueksch will be the protagonists in the "Theater of emotions" project on Friday April 3, at 14:30 as well as Antoine Vuillermet, perfumer for the Breton brand Lostmarc’h.


Last but not least on Friday April 3 at via Brera n.6 there is also the public presentation by Pierre Guillaume, creator of Parfumerie Generale, of his newest L’Eau Guerrière, belonging to “Collection Privée”.

The list of participating brands can be seen here. Admission is by invitation only, but you can download the invitation on this link.

For information call: +39 02-72023334
Click for map of centre Pelote via Google Maps

Pic of M.Buxton via Elternhaus and of Guillaume via Pafumerie Generalle.