Ormonde Jayne Qi: fragrance review

The beauty of Qi by British niche perfume brand Ormonde Jayne lies in its tenacious subtlety; its low hum is heard and felt caressing the senses and enlivening any waking moment. Essentially a tea fragrance with a beautiful apricot-laced nuance of osmanthus blossom, it transports us to a serene scene featuring Lu Yu scribing what has become the cornerstone of the Chinese tea culture and ceremony.

The name, Qi, an ancient term evocative of the sacred breath of life, suggests the luminous and at the same time natural-feeling hues of a tableau vivant drenched in sunshine. The discreet character of Qi, with a bright green and delicately citrusy opening—reminiscent of the more chypre Tiare in the regular Ormonde Jayne collection—is simpatico to the sensibilities of the Far East where pleasure and joy is imparted through the most refined, the most subtle and sensitive evocations, like a softly scented breeze or an amazing dawn; but that doesn't stop a Westerner like myself from appreciating its grace.

Notes for Ormonde Jayne Qi:
top : green lemon blossom, neroli, freesia.
heart : tea notes, Osmanthus, violet, hedione, rose.
base : mate, benzoin, musk, moss, myrrh.

Available exclusively at the Ormonde Jayne boutiques in London.

Jo Malone Tea Collection: fragrance reviews

Henry James wrote "There are few hours in life more agreeable than the hour dedicated to the ceremony known as an afternoon tea." There are indeed few indulgences more easily satisfying than warming my hands on a hot gàiwǎnof aromatic tea on a cold and gloomy day; letting the steam of clove-laced tea rise and dissipate in front of my eyes at a tea salon waiting for friends to arrive for an afternoon snack (my favourite is in the elegantly historic Grande Bretagne hotel, Athens); or sipping jasmine tea with mint on my verandah in the hours when the sun is setting into the sea in summer, an orange disk sizzling -as I imagine- as it meets the blue waters.

The new Tea Collection by Jo Malone promised to ignite at least some of those memories at the spritz of an elegant sparse bottle: In part it delivers, while in other parts there are some elements left to be desired, but this portfolio composed by perfumer Christine Nagel. "The ceremony of tea is a timeless, simple and authentic practice, but in relation to fragrance, surprising and original” says Nagel.


The overall character of the Limited edition Tea Collection is one of light, diffusive fragrances which rely on a somewhat simplistic composition, meant to be used for layering or to satisfy a specific craving for ambient music to one's nose; typically Jo Malone concept. In short, if you prefer the more baroque formula of Five o' clock au Gingembre by Lutens or L'Artisan's Tea for Two with its smoky, tarry undercurrent, these tea scents by Jo Malone might prove to be too transparent, lacking the robust character you seek. But if you want refreshing and -sometimes- cuddly spritzes to lift your spirits on a day that just doesn't go the way you wanted it to go, they're easy and mood-altering scents that might fit the bill.

The Jo Malone Tea Collection includes 5 fragrances:
Assam & Grapefruit,
Earl Grey & Cucumber,
Sweet Milk,
Sweet Lemon,
Fresh Mint Leaf

To beging from the bottom up, Sweet Lemon as well as Fresh Mint Leaf are extra refreshing formulae, meant to be savoured best on a hot summer day, respectively emphasizing the properties of sweet-sour contrasts in the rind of lemon and the fuzziness of peaches; and the piquant, slightly spicy (peppery basil) note that is as cool as a Wringley mint gum respectively. I would suspect that paired with the bright and lively Roses in the Jo Malone line that latter Fresh Mint Leaf would make a killer masculine combination or one which more adventurous females might investigate for warm weather wearing.

Assam & Grapefuit is a pleasurable twist on the tarry aroma of black tea under the naturally sulfurous qualities of grapefruit: If cult classic Pamplelune has always impressed you with its realistic grapefruit aroma, but you were wary of the sweaty aspects it might project, Assam & Grapefruit provides a bit of that sting without the humiliation of not knowing if you're offensive to others. The pairing of malty-smelling tea with citric notes is a given, the fruit making the aromatic notes rise to the surface. Which is why Earl Grey tea is such a success too (to the point that it's a pop reference in Star Trek): the bergamot oils used to flavour it bring an aesthetic rounding of its notes into a tune as melodic as one coming from an harp! In Jo Malone's Earl Grey & Cucumber however the balance of a classic blend is tilted and the resulting effect is quite intriguing: The flavour of a good bergamot-laced Earl Grey is there but the freshness here comes not by citrus as would have been expected, but via aquatic notes, masquerading as "cucumber" (and I suspect violet leaves too, as in Fresh's Baies & Cucumber). The reference of course is the famous cucumber sandwiches which are served by the British accompanying a hot tea cup. It's an excellent example of how context makes all the difference, as the bergamot note takes on an almost sensual role amidst the watery freshness of the fragrance formula.
Warm Milk on the other hand, although predictable (it's exactly what its name suggests, a soft-core sort of tea with condensed milk to take to bed and cuddle up) is pleasurable, definitely a skin scent and very long lasting. It's probably what most lovers of light gourmands or light woodies would gravitate to!

Perhaps what's missing from such a quintessentially British brand (though bought out by Lauder in recent years) is a "London Fog" fragrance: bergamot laced tea notes alongside warm milkiness and a hint of vanilla syrup. The building blocks are already in the lab, all that's left is for them to cut the deck once more!

Notes for Jo Malone Assam & Grapefruit:
Top notes: grapefruit, violet, rhubarb
Heart: Assam tea, rose, cardamom
Base: patchouli, musk, almond
Notes for Jo Malone Earl Grey & Cucumber:
Top notes: bergamot, apple, jasmine, water notes
Heart: angelica, cucumber, davana
Base: beeswax, vanilla, cedar and musk
Notes for Jo Malone Sweet Lemon:
Top notes: lemon, bergamot, rhubarb
Heart: pineapple, freesia, peach
Base: cypress, musk, cedar

Notes for Jo Malone Fresh Mint Leaf:
Top notes: basil, mint, bergamot
Heart: water jasmine, rhubarb
Base: mate, musk, cedar
Notes for Jo Malone Warm Milk:
Top notes: star anise, heliotrope, bergamot
Heart: milk, caramel
Base: vanilla, almond, musk

Available at Jo Malone counters in 30ml/1oz bottles, extremely limited edition (grab them while they're hot!), from March 2011.

top pic via le petit ogre

Kenzo Les Eaux de Fleur Collection trio: Silk, Tea and Magnolia

Everyone is coming out with a "collection of scents", so why not Kenzo?
The new Kenzo Les Eaux De Fleurs Collection includes three floral fragrant waters inspired by Japan and created upon silk-tree flower, tea blooms and magnolia blossoms, called respectively Eau de Fleur de Soie (silk), Eau de Fleur de Thé (tea) and Eau de Fleur de Magnolia (magnolia). The plan is to add a new flower each year. What ties them? An ethereal floralcy, delicate transparence and subtlety. One might call them inoffensive. Also, they're by no means soliflores (ie. fragrances which focus on replicating the smell of a single flower). These limited editions are available in transparent bottles of a uniform design presented in different colours: pink for silk flower (as the flowers indeed resemble pink ventailles), green for tea flowers and whitish-yellow for magnolia blossom.
They all cost 52 euros for 50ml of Eau de Toilette at Sephora which is where I tested them myself.




Eau De Fleur de Soie (silk-tree blossom) is created in cooperation with perfumer Jean Jacques as a velvety, nonchalant floral-fruity of silk blossom with fruity accents in the heart of the fragrance. Very light and airy, it progressively becomes a little "thick" with an orientalised wink.

Eau De Fleur de Thé (tea blossom) is created by perfumer Aurélien Guichard and is the most unisex of the lot. The tea blossom is garlanding a heart of bitter notes of inky tea, finishing on a musky trail. It seem to be inspired by two of Bulgari's tea fragrances: Eau parfumée au thé vert (green tea) and Eau parfumée au thé blanc (white tea). The tea note eschews the green apple variety "green tea" accord which floods the market, but instead has a realistic tannic, a little inky green tea leaves tonality complimented with lime and white musk.

Eau De Fleur de Magnolia (magnolia blossom) is created in cooperation with perfumer Francis Kurkdjian and marries citrus, non-sweet accents to the complimentary radiant lemony facets of creamy magnolia blossoms, giving off a posh soapy feel. The lingering note is one of woodiness, when the floral notes have but vanished into thin air.

None of the above wowed me beyong the "perfectly nice, if rather unmemorable", which is a shame really, because I quite like the Kenzo portfolio on the whole: Kenzo Summer is a delicious and sensual creamy mimosa and milky musks concoction to dispell any dark thought with its bright yellow halo. Kenzo Jungle L'Elephant is a trusted spicy-fruity oriental that sets one apart. Kenzo Parfum d'été had been the green aqueous floral of one of several summers ago spent on Cyprus island. Kenzo Flower is a best-seller for a reason: it re-introduces the violet and powder note to an audience who is urban and quirky; not exactly the Victoriana envisioned by other traditional brands. Its spins (Flower le Parfum and Flower Oriental) are rather interesting as well! Kenzo Amour captures the comforting scent of a rice milky pudding tasted after reading bed-time stories. Even Kenzo Homme has something about its aromatic woodiness in the midst of vast spaces of water that keeps my interest for a little while.
The new collection Eaux de Fleurs should provide enjoyment to those who want a pretty spring or summer fragrance with a soft ambience about it without requiring further thinking on their part. If pressed I would choose Eau de Fleur de Magnolia for its creamy touch bearing a slight wink to Santa Maria Novela's individual Calycanthus refreshing élan, with Eau de Fleur de The as a second choice for its bitter accents although all three are quite pleasant.

They are all available at Amazon now: Eau de Fleur de Soie, Eau de Fleur de The, Eau de Fleur de Magnolia for 55$.

Pic via Kenzo

Christian Dior Escale a Pondichery: fragrance review

If the idea of travelling to far away, sweaty places full of the pungency of warm bodies, overripe fruit at the marketplace, mud and animals' dung appeals to you more than the actual travelling, there is the escapism of travelogue fragrance snippets meant to ignite your olfactory nerve in stictly non-offensive ways. Escale à Pondichéry is the latest release from parfums Christian Dior following Escale à Portofino from 2008. The new cologne is a tribute to the erstwhile ex-French Colony in India and is the second instalment in the series "les escales de Dior" (Dior's ports-of-call), initiated and composed by François Demachy, Senior vice president of olfactive development of perfumes for the LVMH group(he created Fahrenheit 32 for Dior as well). And is appropriately accompanied by a make-up follow-up in a Rose Pondichery nude-rose gloss to go with it (don't ever let anyone tell you you're not matchy-matchy, huh?)


According to the Hindu Business Line, Dior scheduled the official fragrance launch at The Dune Eco Beach Hotel in Puduchery in a move of almost parochial emphasis. The celebration took 3 days and 40 journalists from around the world staying at the popular 36-acre eco-friendly resort.

The Eau-de-Cologne-with-a-twist interpretation of the Escales de Dior series blossomed into pleasantly appealing local folklore in last year's Escale à Portofino with its Italian accents of bergamot, citron, petitgrain, glorious orange blossoms and bitter almonds, all part of the local flora. The pneuma of those colognes is expressed by the link between the raw materials and the chosen destinations, lands of culture and fragant history. François Demachy next chose India, inspired by the fragrances from Pondicherry and Kerala, to unravel the exotic fragrances of India and the raw materials we have come associate with the peninsula: Jasmine, sandalwood and tea. According to the press release "The perfumer has selected a black tea enwrapped in a fresh and light signature that harmonizes with a spirit of happy insouciance".

The idea of a light cologne in an Indian setting has been previously explored in the perplexing yet astute Un Jardin après la Mousson by Jean Claude Ellena for Hermès. Boucheron created Jaipur, a different beast, a fruity oriental inspired by the legendary city of jewels; Patou featured the banana note of ylang- ylang and jasmine in the floriental Sira des Indes; while Kenzo Amour Indian Holi even has "holi hai" written on the red bottle in Hindi! Even Cabochard was inspired by memories of a soujourn of Madame Grès at the exotic peninsula. And of course there's always Shalimar... India has never been short of pefumes dedicated to its olfactory traditions!

It seems however that travel destinations are very popular right now with big companies (judging by the travelogue of the Guerlain scents which we were the first to reveal back in August last year or the travel exclusives of Lauder and Lancôme) as are Eaux de Cologne in general (from the new Hermès Cologne collection including Eau de Pamplemousse Rose and Eau de Gentiane Blanche to the Chanel Exclusif Eau de Cologne which pre-emptied the trend).

India however has not been unknown to the Christian Dior fashion house: Chandernagore/Chandannagar, another Indian town of French colonisation, was referenced as early as in Dior's Fall-Winter 1947 collection! In 1962, Dior held two shows in Delhi and Mumbai and the last creation presented was ‘Voyage en Inde’ (Voyage to India). And of course the Dune hotel nicely references the now classic Dune fragance by Dior, a non-ozone "marine" for the 90s. However Goa, the ulta-popular destination for the new generation of India-travellers was eschewed in favour of Pondichéry, “a distant and exotic destination, an ideal of escapism and travel”, according to Demachy.

In Dior's Escale à Pondichry the diaphanous, almost colourless juice ~in the matelassé glass bottle that is meant to transcend the collection~ delivers a shot of refreshing and nicely bittersweet aroma meant to act as a journey carnet in very simple strokes. Four major Indian ingredients went into the making of this perfume and they're mingled into the composition with delicate mannerisms that should please without aspirations of symphonic cadenzas. Demachy lists them as Cardamom Essence in the top; Jasmine Sambac Absolute in the heart; Sandalwood Essence in the bottom; and Black Tea Extract as a "fil rouge" (common thread). Although one almost expects by default some spice in a composition inspired by India, the graceful weaving through of cardamom, used to aromatize both coffee and tea, is the protagonist in the delicate and contemporary take on a refreshing cologne of citrus opening with a pleasingly dry base and very transparent floral accents. The composition doesn't especially smell of the tannic facets of stong brews of black tea (and aren't there enough tea fragrances on the market already?), but more of an abstract idea of ambery woodiness and lightly smoky powder (probably due to synthetic musks). Will it prove as popular as Escale à Portofino did? It remains to be seen. The demographic is the same, but I predict that this one might attract more men without being too masculine in scent.

From a visual point of view the advertisements with the big-straw hat blonde Edita , all decked in white bat-sleeves and pop sunglasses bring to mind more of Estée Lauder or Elizabeth Arden cruise-style collections for WASP ladies than the exotic locales of India or the boho-chic tourists that pilgrimage. And it leaves one in aporia as to why Kalyani Chawla (the indian face of Dior) wasn't appropriate for this project of all projects! But the marketing angle is thus apparent and who can blame them? The modern consumer of globalised galivanting is far removed from the Ravi Shankar apprentices who followed en route to the spiritual. Perhaps taking that last observartion in mind might ellucidate the facets that surface in the latest fragrance.


Escale à Pondichéry launched in India on Saturday March 21st, launches in European boutiques on May 28th and is expected to arrive on the US shores in July 2009. It will be available in 75ml bottles of Eau de Toilette for 64,95€ .

Oh and if Dior is taking ideas, might I suggest the next escale is inspired by Assos in Cephalonia, Greece? (click for pic here)

Pics via Dune hotel blog and fr.bkrw.com.

Launch of new products by Ayala Moriel

The first real day of Spring is bringing new aromas in the breeze... We received news of new launches that promise a touch of green:

Ayala Moriel Parfums is pleased to announce the release of Gaucho on March 21st a new perfume and tea based on the esteemed yerbamate of South America. Gaucho perfume was in the making for 6 years and has now finally reached its destination.

Gaucho perfume is named for the South American cowboys of the Pampas and an homage for a song by this name by Steely Dan. Coumarin is the soul of Gaucho from the bitter yerbamate to that sweetness of hay and rosemary and the alluring deertongue (liatrix). Bergamot and galbanum add sparkling greenery and Africa stone tincture adds a raw, animalistic-leathery undertones.

Top notes: Bergamot, Neroli, Galbanum, Absinthe

Heart notes: Seville Lavender, Broom, Rosemary Absolute, Guiacwood, Jasmine Auriculatum

Base notes: Matι, Africa Stone Tincture, Angelica, Deertongue

Fragrance Family: Ambery Herbaceous Fougere

But there's more! There is also a flavoured tea that is perfumed with a scent similar to that of Gaucho fragrance, a practice that was introduced by Ayala last winter with her Immortelle L'amour and the accompanying tea.

Gaucho Perfumed Tea by Dawna Ehman
Fresh herbaceous notes of lemongrass and rosemary highlight bitter green yerba mate and sencha tea leaf to capture the Fougere-like essence of 'sparkling greenery' that is Gaucho. Damiana leaf, spearmint and the true coumarin quality of red clover blossom soften the aromatic finish and taste profile of this beguiling tea.

Gaucho perfumed tea is the perfect balance of spring color and flavor- and in being so, gently and safely stimulates the very activities that support spring's expansive, rising qualities within us. When sweetened with a slight amount of raw sugar or green stevia, Gaucho tea balances the stimulating energetic actions of spring in a form that is unique in quality and pleasure.

Its ingredients, sourced throughout the world are 100% Certified Organic.

Perfume Shrine will return with reviews of Gaucho and the new gardenia soliflore by Ayala Moriel, Gigi. Stay tuned!

Check back later today for another, surprise post!

Pic provided by Ayala Moriel Parfums