The burlesque phrase of the title, comical in its exaggeration and Fabio-jacketed-romance tendencies, sounds like the antithetical mood of Perfume Shrine's usual outlook on life.
But I am not making this up. It' a quote, funnily enough. In fact it comes from the musical Gigi starring arch-gamine French actress Leslie Caron, along with Maurice Chevalier and Louis Jourdan and based on Colette's book by the same name. It was however the inspiration for indie perfumer Ayala Moriel to create an unusual, sui generis gardenia soliflore that bypasses the drama to be pliable to your own specifications which prompted me to reference it today for your reading and smelling pleasure.
Too often gardenia fragrances remind me of an infamous literary heroine from Greek satirist Demitrios Psathas: Madame Sousou. The story is set in the 1950s, in a low-class suburb of Athens. The eponymous heroine is a small, petty bourgeois married to a hard-working fishmonger in love with her; she wants to emulate the aristocracy, peppers her talk with French, torments her naive maid and makes the most terrific blunders both in her speech as well as in her general deportment, but with the utmost confidence and high-falluting airs! After inheriting a large sum of money she tries to change her life and leaves her husband, but devious people manage to gnaw her fortune and she has to go back to her forgiving and loving husband and what she deems the vulgarity of a low-class life.
So infamous is the character that in a strike of onomatopoeia genius someone coined the phrase "sousoudismos" in Greek to describe the way of trying to emulate something unattainable to ridiculous effect. And it has since stuck.
{It is no accident that a famous Melbourne restaurant/bistro (assuredly founded by some Greek immigrant) is using the name with fabulous results}.
Yes, gardenia fragrances often take themselves too seriously, too keenly, trying too hard. Gigi is nothing like that I am happy to report.
The strange green and slightly bittersweet vibe of entering the scope of a gardenia garden greets me with a trail of mandarin and what seems like the musty bitterness of vetiver up front. Kewda Attar which is more commonly known as "pandanus", that East Indian flower whose essence is marinated in sandalwood oil to render the attar, with its remarkable sour, yet soon segueing into floral notes contributes to the peculiar aroma of the top. If one does not know it's there one would be inclined to believe as I did that some citrusy peel oil mixed with hyacinth and vetiver emits that strange, hypnotic aroma that beckons you closer.
White florals unmistakeably raise their head from the mix smoothed down with a great powder puff of cornstarch, musk, and bittersweet resins.
The overall effect is not as photographically realistic as Lauder's Private Collection Tuberose Gardenia, nor as titillatingly musky and unrelated to gardenia as Cruel Gardénia by Guerlain, but somewhere in a happy medium. You put the personality in it, more than it wearing you on its sleeve as regalia of conquest, and perhaps that is a new direction which was lacking in this genre.
Arguably the only fault is the staying power: it is admittedly rather short. Perhaps it is accountable by the sheer character of the base, which was intended not to overshadow the delicate heart of flowers. But since it is a scent to be enjoyed in warmer days, one can always reapply.
Ayala used the following natural essences to render an interpretation of gardenia without the synthetics usually used.
Notes:
Top: Yellow Mandarin, Coriander essential oil and Cardamom CO2, Kewda Attar, Rosewood
Heart: Jasmine Sambac, Jonquille, Tuberose.
Base: Myrrh, Sandalwood, Ambrette CO2, Vetiver from Sri-Lanka and Vanilla CO2 and Absolute.
GiGi is available for a limited time only while the Indian sandalwood essential oil stock of Ayala lasts, in the 1/4oz parfum extrait flacons, or parfum oil roll-on bottles, and the 1ml sample vials so you can try before you buy.
Available at Ayala Moriel perfumes and at Etsy shop.
And for our readers: an assortment of samples giveaway for anyone who is lucky enough to win the draw (my drawers were again filling up and action must be taken!). Please leave a note in the comments if you want to enter.
Pic from the film "Gigi" comes from Ebay. Clip from Madame Sousou series on Greek TV uploaded by dimdindan
Showing posts with label kewda attar. Show all posts
Showing posts with label kewda attar. Show all posts
Friday, May 16, 2008
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