Back in the old days, when Calvin Klein was a bona fide designer house and the fragrances weren't made by Coty, the churning of smells was set on the decidedly loud end of the spectrum, and on the rather creative side as well. This was the decade of Dallas and Dynasty, of shoulder pads that pushed you over on the ladder to the corporate top, when women started to bring back home the bacon in earnest ("and fry it on a pan") and when the tip-toeing of perfume wearing in public spaces was only considered far-fetched dystopian sci-fi.
Obsession (for women, 1985) and Obsession for men (1986) were the natural products of such a period. Loud, brash, gold jewelry statement, knock-your-socks-off scents, full of the inherited warmth of their French counterparts (the success of the Opium perfume by Yves Saint Laurent fresh on the collective memory), but very American in their stylized presentation. And who could forget those infamous advertisements with the naked bodies standing atop a hammock in black and white, shot by Bruce Weber? Ann Gottlieb, creative director for Klein fragrances and responsible for countless commercial hits for countless brands, had demanded "sexy with a touch of raunchiness" and possibly, as it has been argued, got the balance reversed. But that's not a bad thing.
The person credited with the creation of Obsession for Men, a certain Robert Slattery, unaccredited for anything else, got the raunchy and sexy in spades by relying on the tension between trustworthy materials: mandarin on top contrasting with warm amber on the bottom, nutmeg and cinnamon spicing it up, giving a certain piquancy which recalls a man-made space somewhere in the late 80s, early 90s; gregarious, evening-time, where people smoke and drink freely, and where confident men in lots of aftershave prowl for the casual encounters of the evening, their own clean sweat mingled with the adrenaline of the flirting. It was a happier time, a less controlled time, and a time when anything seemed possible. Or, perhaps, it was a time when we felt ready for anything.
Obsession for Men in its current format feels watered down and lacking that density which sealed its unmistakable presence, but it still is a great trip down memory lane.
Usually the purpose of a Twin Peaks smell-alikes article is to highlight affinities between a higher end fragrance and one which is offered at a comparative price. However it's not solely that. A discontinued or catastrophically reformulated perfume that could be "relived" through experiencing a decent substitute, no matter its provenience, is also worth mentioning. To the latter case I present a comparison between Champaca by British niche brand Ormonde Jayne, which is currently in production, and Truth by Calvin Klein, which has been discontinued a few years already.
The reason CK Truth for women was discontinued is lost on me. It had everything going for it when it launched back in 2000; from the subtle yet lingering aroma of green bamboo shoots and comforting woody-musky notes to the sensuous advertising and the aesthetically pleasing contours of the packaging, it looked like a much better bet for the Calvin Klein brand than many others in the overpopulated line. The evocation of a woman's skin was sensuous and done with an interesting twist to eschew too obvious a musk note by Alberto Morillas, Jacques Cavallier and Thierry Wasser. It even had its own "blending kit" of 6 key essences (one of which I distinctly recall was a lilac "accord", to my confirmation of the intimacy of this innocent looking flower) to custom mix so as to produce your individual scent combination, a Truth Lush flanker in 2002 and a "sensual bedtime fragrance" flanker -smelling exactly as it name suggests- launched in 2003.
With that in mind it's safe to say CK Truth could be classified under "undeserved commercial flops" as a marketing case study that includes other honorary mentions such as Feu d'Issey and Kenzo L'Elephant. Perhaps the fault was one of timing: By 2003 the advent of "gourmands", i.e. a subcategory of oriental fragrances heavy on the vanilla which mimicked popular desserts smells, was inescapable and the clean, serene, aromatic woody bouquet of Truth was hors categorie.
Champaca by Ormonde Jayne on the other hand, coming from a niche firm, had a clear advantage. It is also "foody", but in the most unusual sense. In fact coming out in 2002 places it at that crossroads mentioned above. And yet, being "savory" rather than "sweet" (in the vanillic or ripe fruity sense), Champaca also pre-empts a trend that took wings by the end of the 2000s; the slightly salty, savory scents which do recall some dish or other, but less overtly than "cupcake" and "cake batter". The cult success of the perfume within the de iuoro limited perimeter of the niche fragrance market was due to its super comforting odor profile. The sweetly creamy, floral note of champaca, a yellow magnolia common in India, was married to the note of steamed basmati rice, itself a nurturing image, Earth Goddess and all.
The inspiration came from a couple who were neighbours to Linda Pilkington when at her first London appartment; whenever they steamed rice, the building smelled cozy and like home. I only found that info later, from Linda herself, but it justified my own impression that Champaca would work great as a room fragrance, one for a cozy restaurant in off-white colors with big sofas around to immerse oneself in like giant cocoons. As the scent progresses the floral element of Champaca is diminished and it turns somewhat "greener" and a tiny bit sour, while still very very soft and non-obtrusive with the low hum that perfumer Geza Schoen is known for.
The Ormonde Jayne seems less "skin scent" than the Klein one overall, the latter being a little tarter and with less of a foody element, but they're remarkably close. Some people notice a third simile with Fraicheur Vegetale Bamboo by Yves Rocher, but I haven't tried that one. If you have please discuss.
Notes for Calvin Klein Truth:
bamboo, wet woods, white peony, vanilla, white amber and sandalwood Notes for Ormone Jayne Champaca:
Neroli, pink pepper, bamboo, Champaca, Basmati rice, green tea, myrrh, musk.
Think of 1980s perfumes and think of today: See a difference? A staggering 11.7% ratio of Iso-E Super (a synthetic abstract woody note) ensures that 1988-issued Eternity by the-then-Calvin-Klein-controlled house was on the vanguard of something that would be exploited to full effect several years later. It also justfies why Eternity doesn't exactly smell like Eternity any more, as Iso-E Super concentrations have been toned down in recent perfumery restrictions. Sophia Grojsman, the renowned perfumer behind this, is no shy violet when coming to streamlining a formula down to a few core accords & ingredients which give a pronounced effect: Tonalide and Galaxolide (both synthetic musks) are also overdosed, and her other best-selling opus, Trésor for Lancôme, contains a huge amount of Galaxolide, accounting for the phenomenal tenacity (Synthetic musks don't budge off for days on end).
Calvin Klein wanted to capture a romantic vibe after the carnal lust of Obsession and its racy advertising, forseeing the 1990s return to the cocoon and the conservative values of family. Thus an iconic fragrance of the 1990s emerged, advertised in serene scenes of a family by the sea, fronted by Chris Turlington (one of the top 5 supermodels of the era). Was the seascape kissing romantic in that it stirred the unconsious of viewers into reminding them of Deborrah Kerr and Burt Lancaster sharing a passionate salty kiss in From Here to Eternity? Possibly. But the execution was much tamer this time, all preppy and "clean", in tune with the AIDS epidemic which necessitated a (public) cleaning up of one's sexual act. The name was inspired by the ring of the Windsors, which king Edward VIII had offered to Wallis Simpson, and which Calvin had later bought at an auction for his ~then~ wife Kelly Proctor; it stands as a token of timeless promise of love and immortality: "As long as we're together, time can't touch us" the motto went.
The characteristic peppery heart of Calvin Klein Eternity evoking carnations is dusted with powder (heliotrope, musk) and fresh notes (citrus, greens, lily of the valley), making the fragrance fit for summer or winter, as long as you use it with restraint; it's quite potent! But the overall impression is removed from individual notes: Luca Turin calls it a "loud rose" and he's absolutely right: Eternity takes peppery notes reminiscent of spicy flowers (like carnation) and sprinkles them on top of an intensely soapy rose. In short, if you expect something like the retro Bellodgia by Caron, you will be disappointed. To really feel the rose beneath the carnation however do an experiment: Take rose-affirmed Paris by YSL (also by Grojsman) and spray one on the one hand, the other on the other. You will feel it all right! After all, rose is Grojsman's favourite flower and she manages to amplify its message in almost everything she touches creating that "cleavage" accord for which she's famous, from Trésor for Lancôme (allied with apricot), Bulgari pour Femme, Nude by Bill Blass, and Jaipur for Boucheron to uber-niche S-perfume 100% Love. "Perfumers have signatures," Mrs. Grojsman said. "You can pick up a fragrance and know who the perfumer is by the way certain ingredients are put together. I'm known for floral accords, bottoms and cleavage." Memorably, one of the lines I best recall involving the fragrance was featured in an American film involving a gynaecologist molester: his preferred scent on his women victims was Eternity; "it smells of clean sheets" was his (valid) explanation. Creepy...
Eternity proved such a popular concept (it's a best-seller in France of all places!) and name that a legion of flankers (Eternity Moment, Eternity Purple Orchid, Eternity Rose Blush, Eternity Summer and some I might be forgetting right now) have emerged over the years, tweaking the formula to serve the zeitgeist. It's still available (and apparently selling well) in department stores under Coty Prestige.
Notes for Calvin Klein Eternity (1988 original) Top: Freesia, leafy green accord, citrus oils (mandarin), sage, narcissus, lily Heart: Rose, violet, lily of the valley, carnation, marigold, apricot, peach Base: Patchouli, sandalwood, heliotrope, musk
I am reminded of the Greek term for "beautiful" while contemplating the concept of the new Calvin Klein feminine fragrance, Beauty. The term is όμορφος which literally translates as "of good shape". Contrary to just a lucky roll of the genetic dice, nevertheless, the Greeks have another word to describe someone who impresses our aesthetics with their comportment and appearence, both: ωραίος. This term etymologically comes from the phrase "of its time" and further signifies someone that is in equilibrium, in harmony with the surrounding world: Clearly being ωραίος requires some degree of intellectual and aesthetic effort, contrary to όμορφος! And yet I can't really say that Beauty by Calvin Klein is either. It's pretty (effort number 3 to describe aesthetic value!) and will wear well on many wearers, but in view of the above it fails to instigate either the sense of awe that a DNA-induced Royal Floss would or the grudging admiration a witty and wily leading of the cards in a whist Grand Slam would produce. Beauty is the equivalent of a computer solitaire game; it passes the time pleasantly and that's it.
Supposedly the fragrance was created to support Calvin Klein's clothes collection, with no aspirations of outward seduction (contrary to Euphoria or Obsession which play their intentions face up on the table). Thus Beauty has been promoted as a scent for mature women who choose fashion from the CK line and enjoy his familiar style and minimalistic brevity. To incarnate these, the creating team chose the calla lily. Now calla lilies are not especially renowned for their potent scent (other varieties are prefered, more on which on this article on Perfume Shrine) so perfumer Sophie Labbé turned her attention to ambrette seed for a little intimacy (it's a natural source of musks), jasmine for a floral heart and cedar for a Laconic, dependable base; or the "neo-lily" as the press material would want us to believe. Briefly speaking, Beauty by Calvin Klein doesn't really smell of any of these components. Probably because these are fantasy notes meant to evoke a feeling rather than a photorealistic representation. Its intent is to follow the path of best-selling Beautiful by Lauder, minus the stigma of "old" which an 80s fragrance would risk producing, and to capture the attention of late 30s-early 40s women who secretly love Daisy by Marc Jacobs but find its "just washed my hair & put a plastic flower on it" contraption too young for them. It's also intended for an audience who shy away from the "dirty" indoles (molecules naturally hidding in white flowers) ~an idea which incidentally Jacobs also tackled with his chaste Blush~ and those who are wary of offending people in the office space, yet want something that has a hint of feminine personality; not another brief splash of eunuch citrus or a super-clean musk that passes as fabric softener... In those regards Beauty succeeds.
The scent of Beauty by Calvin Klein overall projects like a soapy fresh, peachy and somewhat green tuberose/jasmine in the mould of Do Son by Diptyque or Voile de Jasmin by Bulgari with the requisite "clean musk, clean wood" drydown with only a hint of vanillic sweetness: the concept of a fresh floral jasmine scent with a wink of synth lily . Only whereas the charming rural iconography of Diptyque and its Vietnamesque inspiration provided a plausible excuse for a timid, beginner's tuberose lost in the bamboo shoots of the jungle, the much more impressive (and yes, urbanely elegant in its brushed aluminum) bottle of Beauty ~fronted by model/actress Diane Kruger no less~ predisposes for more, so you're kinda left hanging there... You can find an inexpensive and pleasant jasmolactone-based fragrance similar to this one in Sonia Kashuk's Gardenia No.1, as well as in several body products and shower gels advertised as boasting fresh jasmine or gardenia notes ~the latter also based on jasmolactone molecules (you can also detect the accord in Labbé's own refined "gardenia", Cruel Gardenia for Guerlain's boutique exclusives). So, it all depends on whether you like the CK bottle enough to purchase. In this card game, I'm afraid we've been redealt.
We are hosting a giveaway of two full bottles of CK Free, the newest Calvin Klein fragrance, courtesy of their promo company. Simply enter a comment you'd like to be included and we will pick two winners. (Contest is reserved to US residents, only*)
If I were to review the brand, Calvin Klein fragrances have gone through an arch, I notice: from the provocative/innovative (Obsession for men and for women, CKOne and CKBe, last one my personal pick for great visuals and nice musk scent) to the mainstream (Contradiction, Euphoria, Crave, CKIn2 and their respective progeny), all through the surprisingly nice (Truth). These are seperate continents with nothing but vast expanses of water to separate them: There is no cohesive glue sticking them together, no matter how acute your Magellan abilities are. Simply put, there is no single "Calvin Klein style"(no Calvinade, if you please) which makes every one of them something of a bet when choosing. I have noticed that Europeans have a higher regard than Americans for the brand, probably due to the syndrome of "no one's a prophet in their homeland", which is interesting to think about. Then again they did combine innovation and surpreme marketability in their CKOne more than a decade ago, got to give them that, I suppose. Since Calvin has disassociated himself from the house the path has been taken from the off-piste to the middle of the road.
The newest CKFree is a guy's scent for guys who don't really want to be edgy or provocative, just smell nice and fresh in the "just showered" sort of way with a splash of cooling spicy/gin&tonic accent in there. There is also a microscopic smoother woody element, which is completely inoffesive. If you're after an office scent or a gym scent or a scent for whatever activity will have you around other guys who want to smell nice and are appreciative of that quality on their peers, then you're set.
The scent is fronted by model Jaime Dornan (who also starred in Dior commercials, I'm reminding you) and well...with a face like that, one can recite off the telephone book and someone somewhere is going to pay attention! (Good choice marketing & advertising team guys!) I wish they'd go back to the agent provocateur visuals which we had celebrated in our Advertising Series here, though...Oh and nice packaging from what I see.
More information clicking here (the playlist includes such classic favourites as It's a beautiful day by U2 and Freedom by George Michael ~all with the word "free" in the lyrics in there, someone was toiling on Lyricsfreak for this). In classic high-tech age mode there is also a Twitter page, for those interested. But the catch in my humble opinion is this feature on the website which allows you to see the best places "to live free" via Google Maps.
Notes for CK Free: Top: Thailand star anise, jackfruit, absinthe, juniper berry Heart: suede, tobacco leaves, coffee absolute, South African buchu Base: patchouli absolute, oakwood, texan cedarwood, costa rican ironwood
*NB the bottles will be sent to winners directly from the company in the USA and not myself, as I am stationed in Europe.
Warm weather almost de iuro demands a lighter disposition and a scent to match it. One which might unfortunately be dismissed by serious fragrance enthusiasts as...watered-down. Not unjustly market reality has objectively proven that often this is not too far off the mark, making many of us wary of summery editions as non-sensical or even a blatant rip-off. Yet sometimes a twist here or there might make a previously opaque and opressing scent just right and pliable to more ethereal moods. The latest edition of French Vogue has a small selection of recommendations for diaphanous and refreshing fragrances for the warmer months ahead. The choice is among some of the latest or upcoming releases and -let's be realistic- it is to be expected in a publication which is largely dependent on advertisers. This is why you will not see niche recommendations on this list, but instead major players in the industry. In fact there is a bit from everyone, so that no major Group is left out. But perhaps I am meowing too much! The main interest and the reason I decided to include the selection on PerfumeShrine is that it allows a glimpse into how the French -and consequently the European, and further on the international- market is shaped. Here is the list of 10 spring and summer scents with commentary and links to articles/reviews of my own.
Dior Miss Dior Chérie L'eau: The fresh accent of gardenia promises to take the popular flanker out of the super-sweet gourmand territory of candy-country Miss Dior Chérie ~ though I simply adore its commercial! In this version I like the lightly green colour and the simpler flacon. (sug.retail price: 59,01€ )
Essence de Narciso Rodriguez: Supposedly a light fragrance based on musk, which surprisingly is formidably tenacious to the point of never quiting (musks tend to hang on for a long time). A smidge of amber warms the proceedings giving the warm skin feel, although the overall impression is one of laundry day; the soapy aldehydic impression very prominent! Not as distinctive as the regular Narciso for Her and its many confusing concentrations, more unisex, but quite pleasant in an unexpected way. Full review here. (sug.retail price: 72€)
Beige de Chanel : Frangipani, ylang ylang and jasmine bring out a discreet note of honey, making the whole smell like upscale shampoo. The "clean" trend hasn't expired but has conquered even the mightest bastions. Pretty, if a little unexciting for the price and exclusivity. Full review here. (sug.retail price at Chanel boutiques: 200€).
Flora de Gucci : Floral as suggested by the name, based on rose and osmanthus (a Chinese blossom of almost suede-like apricotty tonalities). I expect quite a bit of clean notes too! Full article here. (sug.retail price: 50€).
Burberry SummerHere we tread on fruity avenues once again: litchi, mandarin and blackcurrant ally with "water jasmine" (hedione is more like it) and rose. Reportedly very fresh and scintilatting. We'll see...(sug.retail price: 55€).
Calvin Klein CK One Summer Another limited summer edition of CKOne (there is one evey summer, mainly changing the bottle colouring) focusing on grapefruit, orange pulp, mandarin and fresh mint for a vitamin cocktail when there is shortage of energy. Personally I don't expect it to distance itself damatically from the tried and true of lime on a clean musk gush of frosty wind. (sug.retail price: 49€).
Eau de Shalimar by Guerlain The sunny notes of bergamot and citron bighten up the vanillic base making it excellent for summer and any other time time-tested regular standby Shalimar is too much. Full review here. (sug. retail price: 86€).
Flower by Kenzo Spring Edition The smashing best-seller of powdery notes in the poppy-crowned bottle, Flower by Kenzo, has several limited editions. This one focuses on mandarin and ginger accents that contrast with the violet and white musk notes of the original.(sug. retail price: 49€).
Very Irrésistible Récolte/Harvest 2008 by Givenchy Givenchy has adopted the habit of picking one note of the bouquet of their fragrances each year and investing in a specific harvest of it that is meant to denote millesime quality, such as in wines. An idea that was first explored by L'Artisan with their Harvest scents. This year's Very Irrésistible will highlight Rose Damascena, harvested at Isparta in Turkey. I haven't sampled it yet, but I recall being impressed only by the Organza Jasmine Harvest 2007 (sug.retail price: 90€).
Angel Sunessence by Thierry Mugler. Bergamot and hibiscus will garland the well-loved patchouli and vanilla accord of perennial best-seller Angel, lightening it considerably. If the previous twist on classic Angel, Eau de Star, is anything to go by I am curious to test this one! Full article here. (sug.retail price: 59€)
On the second part I will propose my own warm weather aquarelles recommendations. Stay tuned!
You can't escape the flankers, it seems: "In March, Calvin Klein will be launching CKIN2U HEAT. The inspiration for this limited-edition duo of fragrances is ‘the sexy atmosphere of a midnight swim (…) far from prying eyes.’ The bottles are graced with a ‘glossy sheath’ that’s pink for the young woman’s perfume (an exotic fruity floral) and blue for the young man’s scent (a fruity-aromatic cocktail). Eau de toilette 3.4 oz., price: 51 euros"
We had announced the news of the upcoming Calvin Klein fragrance back in May and with it a few musings on how these things work as well as commentary by its new face, sexy actress Eva Mendes; who (to her credit) had contributed a few words on body perception and beauty. Now the fragrance rolled out to actually test it and the proof is in the pudding, so here we are doing a review of it, if only because we had always been great fans of the original Obsession, especially the one geared towards men.
"Secret Obsession explores the secrets that lie between love and madness. It's about being taunted with illicit thoughts and compelled with seeking pleasure. The fragrance is an intoxicating floral oriental weaving together hidden fruits, exotic flowers and a sultry wood signature for a provocative and addictive sexiness. Sultry. Addictive. Exotic."
The fragrance is presented as a floriental, created by Givaudan perfumer Calice Becker and art-directed by Ann Gottlieb who is responsible for many Calvin Klein successful launches. To me however it registers as fruity-spicy-woody, much like the latest Lancome feminine fragrance Magnifique, with which it shares many facets. Poised between Sensuous and Magnifique, along with its congenial sisters, it heralds the new vogue in feminine fragrances: namely, woody, duskier notes.
The initial impression of spraying Secret Obsession is rum-like boozy with an alcoholic hairspray blast petering out quickly, plummy and ripe but not overtly sweet (a good thing!), especially compared with the overall sweeter Magnifique. In Secret Obsession there is a distinct phase in which the resinous, intense aroma of mace provides a welcome surprise as the fragrance opens up on the warmth of skin. In the first century A.D., the Roman writer Pliny described a tree, Myristica fragrancs bearing a nut having two separate flavors. Nutmeg is one flavour coming from the kernel of the fruit and mace is the other. Mace comes from the outer, "lacy" reddish covering of the Myristica tree fruit, but it has a more delicate smell in comparison with nutmeg. On the contrary, floral notes do not register much, which is surprising given the intense character of the flowers listed (orange blossom, jasmine, tuberose). If I were hard-pressed to put my finger on one, I would offer jasmine or the similar, denser note of ylang ylang, but in no way is this especially pronounced in the scheme of things, nor classical in treatment. Its creamy manipulation takes its cue from Songes by Goutal, but whereas the intense ylang ylang and natural jasmine of the latter contributed to a narcotic, intensely heady feel of being on an exotic island's orchard, in Secret Obsession we are met with a postard from the tropics that bears the handwriting of a past love. Perhaps like the gold-flecks of Fragile by Gaultier are meant to represent the confetti remnants of tuberose festivities, we are left with a trail of something past, instead of a presence of the here and now.
The overall effect is tanned skin, cocoa-buttyric, pleasantly cedary-woody, much of it accountable to Cashmeran* and is less loud than the oriental monochromatic amber of the original Obsession by Calvin Klein or the fruity megaphones of Euphoria, but perceptible. Secret Obsession has a linear development that doesn't change much as you wear it: the initial scent becomes warmer and duskier, but doesn't change significantly over time. I wouldn't necessarily deem it too sexy or provocative and would prefer to see it in a body oil concentration where its shady character would shine.
The advertising takes a page off the usual Calvin Klein style: provocation, even if leading to negative publicity, is ultimately good publicity. Censors in the US have banned the commercial and the brand has decided to fight that decision. The furore caused by the commercial didn't raise my eyebrows: just a beautiful woman, actress Eva Mendes, wriggling in bed naked, supposedly only clad by a few drops of Secret Obsession; it's rather well-made, if you ask me. "It really taps into the secrecy of a private moment - where it's clear that Eva is having illicit thoughts," Lori Singer, vice president of global marketing for the brand at Coty Prestige, tells WWD. "It's somewhat up to interpretation - because of how it's shot, and what you see and hear, and what you can't see and hear. You hear her voice, talking about having a sexy secret." Judging by the advertising concept, Marilyn Monroe is still a very influential icon, if the notion that a woman wears nothing but perfume in bed can be traced back to her own statement of opting for Chanel No.5. However those were conservative times and such an oral, and nota bene non visual, statement had the tantalising advantage of making people imagine Marilyn preparing for a lover who would get to profit from her alluring presence laced with a few seductive drops of a fine fragrance. This kind of mythos cemented the reputation of No.5 as not only elegant and prestigious, but also as a weapon of attraction. Those times, however, are over for better or worse.
The main difference I perceive with the current advertising for Secret Obsession is that Eva is implied to be alone in bed: there is no hinted lover about to emerge behind the lattice, thus making the images take a rather auto-erotic turn which might have caught censors off-guard. Personally I fail to see how a soupcon of nipple is provocative or contributes to moral destruction, especially when bombs are let free to explode on prime-time TV news and shows. Such sort of selective censorship reeks of hypocricy to me. But perhaps my European eyes have become jaded, living at a place when clothes drop unhesitatingly at the drop of a pin on national TV without the programme earning the label of X-rated, while violent scenes and films often equal delegation to the after-hours zone.
In any case, the Fabien Baron directed commercial is available for your perusal, so you can judge for yourselves.
Official Notes: Top: exotic plum, mace, rose Damascena Heart: French orange blossom, Egyptian jasmine, tuberose, plum, woods Base: cashmere woods*, burnt amber, Australian sandalwood
In the interests of disclosure, I received a free sample of the new Secret Obsession by Calvin Klein. No, not the bracelets they were advertising to bloggers! An actual decant (ie.hand-poured juice from a bigger bottle into a smaller one). Yes, you heard this right! Not a commercial carded sample, not a full bottle either (probably because I specify to anyone who asks that I need financial details so I can actually pay; that pretty much makes several of them vanish into thin air! The Calvin Klein people to their credit didn't.) How to get hold of your own? Click here or here (and scroll)for your free sample of Secret Obsession.
Secret Obsession has just launched in Europe and is out on September 15 in the US according to the official info, available from major department stores in a brown glass bottle like a turtle's face, which tapers towards the top featuring an amber cap, sort of 70s retro. Eau de Parfum 30ml/1oz, 50ml/1.7oz and 100ml/3.4oz. Satin Body Lotion and Satin Shower Gel in a 200ml/6.7oz tube each. We're taunted to check out everything on it by searching "Secret Obsession Calvin Klein" on Facebook under the Pages tab and to visit the official Secret Obsession site.
*Cashmere woods or Cashmeran is a IFF patented, complex aromachemical that provides a beautiful, velours note with diffuse nuances of earthy-wood and spicy notes (pine, patchouli), fruits and flowers (heliotrope, red fruits, apples and jasmine) and is softly musky-vanillic. It's featured in Ysatis, Amarige, Michael, Lacroix Rouge, Perles de Lalique and many more.
Clip via celebriNet2/Dailymotion.com. Pic of nutmeg courtesy of mydiversekitchen.blog. Bottle pic via Osmoz
According to a WWD article Calvin Klein is launching a new feminine fragrance this autumn, fronted by sexy Latina actress Eva Mendes to a storm of controversy involving network censors. It was only the other day we were talking about the provocative advertising of original Obsession and here we are again!
The new floriental fragrance, named Secret Obsession, is due out in mid-September. Secret Obsession's juicewas produced by Givaudan and art-directed by Ann Gottlieb and encompasses the following notes: Top: exotic plum, mace and damascena rose Heart: Egyptian jasmine, French orange flower and tuberose Base: cashmere woods (a popular aromachemical smelling woody/musky), burnt amber, Madagascar vanilla and Australian sandalwood (since the Mysore variety from India is heavily restricted).
Mendes reportedly really loved it as soon as she tried it! She could be earning $3 million to $5 million over the life of a three-year contract for representing the fragrance, so she would say that, wouldn't she? Still, the composition sounds decent enough, so we will wait and see. Right now it is the campaign that has the world abuzz. The ad campaign was art-directed by Fabien Baron and the commercials and print ads were shot by Steven Meisel.
"The Obsession brand resonates in a very provocative place," said Catherine Walsh, senior vice president of American fragrances for Coty Prestige, which holds the Calvin Klein Fragrances license. "And we wanted to do a provocative ad. But we're not trying to be raunchy. There's a lot of skin, but it's done tastefully." Evidently not tastefully enough for the network censors, who have banned the ad. "Every time we do TV [with the Calvin brand] it comes back with some sort of push-back from the networks — but nothing like this. This time," she vowed, "we're going to fight."
Rumours say that it's a combination of what Mendes says — and doesn't say — to the accompaniment of provocative music and lots of skin. Reportedly the ad is open to interpretation, having Mendes talk about a sexy secret, leaving a lot to the imagination, which might conjure up wilder thoughts than what is actually happening. Coty executives declined to reveal the spot before its official unveiling which will happen in early June. (so stay tuned, we will present it when it airs!)
Mendes will also star in Calvin Klein's new women's underwear campaign this fall. According to Mendes herself, she was attracted by the idea of freedom of expression and the chance to appear different in a mainsteam venue:
"When I was approached by Calvin Klein, I thought that it would be so satisfying for me to be part of a campaign where I could show women and girls that it's okay to be different. I remember when the Obsession ads with Kate Moss came out— I thought she was so gorgeous. Kate wasn't a conventional beauty, her teeth weren't perfect and she wasn't blonde; my friends and I could relate to that. If I could provide that encouragement for someone with the Secret Obsession campaign, that would be amazing."
However executives are quick to point out that the new fragrance is really not a new twist, but a completely different perfume with merely a sexy image to share. "This is no flanker," said Walsh. Obviously the meaning of flanker eludes them, as the term is generally being used for fragrances that borrow the name or part thereof of a successful fragrance to boost the recognition factor of a new one. But maybe that's too subtle or splitting hairs.
"Obsessionput Calvin Klein on the map in 1985 and continues to be an integral piece of the brand portfolio," added Michele Scannavini, president of Coty Prestige. "Over two decades later, we see it come full circle with Secret Obsession. While Obsession epitomized the overt glamour and sexuality of the Eighties, Secret Obsession will become the meaning of what is sexy today — more personal, sophisticated and intoxicating. Eva Mendes is a reflection of how things have changed over the past 20 years."
Eaux de parfum will be sold in three sizes: 1 oz. for $40, 1.7 oz. for $55 and 3.4 oz. for $72. (The 1-oz. size will be exclusive to Sephora). Two ancillaries will also be sold: a 6.7-oz. body lotion for $38 and a 6.7- oz. shower gel for $30. The scent will be available in about 2,200 department and specialty stores in the U.S. Globally, it will be available in all markets in which the Calvin Klein brand is sold.
Just as an aside: Eva Mendes is no stranger to glossies and advertising as she has posed for Revlon and neither to provocation, as attested by the following film in which she flaunts her assets alongside Joaquin Phoenix to the sound of Heart of Glass: We Own the Night.
So what say you: yay or nay for Eva Mendes and the new fragrance?
When Calvin Klein came out with Obsession and Obsession for Men in the 1980s, his reputation as a sexual provocateur was consolidated beyond any reasonable doubt. He had started with hinting at it through his infamous Jeans commercials featuring an underage Brooke Shields sineously asking "What comes between me and my Calvins?", to which the answer was of course "Nothing!"; but the perfumes had the potential of allowing so much more! So today we're devoting space to a brilliant marketeer and the beautiful and disturbing connotations emerging from an admittedly legendary duo of fragrances.
In some cases the experiment was bordering on the paedophilic, earning Calvin a ban in the US with the following commercial which naughtily used the tagline "Love is child's play when you've known Obsession". But this only raised awareness of the brand, boosting sales. It was so infamous in fact that it got satirized on Saturday Night Live as Compulsion, hence the title of today's post.
And in some others, it took a turn for the utterly poetic, borrowing passages from literature accompanied by black and white artistic videos. First from F.Scott Fitzerald and his The Great Gatsby (chapter6), in an ad directed by David Lynch and featuring Heather Graham and Benicio del Toro in 2001.
Or from D.H Lawrence, from Women in Love, again directed by David Lynch in the same year.
And then, there is this very funny reference to Obsession for Men in a very sweet, very touching, endearing little film, The Sum of Us, starring Russel Crowe, John Polson and Jack Thompson : click here to watch the hilarious clip Two potential partners who happen to be gay and share the fragrance one of them loves. And two dads respectively with funny quips about Obsession for Men: one unaware of the son's sexual identity and disapproving of the cologne, another good-naturedly accepting the lifestyle and raising a brow on excess... But let's not spoil the fun (and a second scented reference towards the end!). Please watch for yourselves!
Clip of 1985 commercial of Obsession originally uploaded by beegib. Clips from 2001 uploaded by austinstar and spdelgado respectively. Clip from the film The Sum of Us originally uploaded by Osloairport on Youtube.
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