The new Rumeur by Lanvin: Fragrance review & history

When the old becomes new again we may be witnessing Gaudí's "Sagrada Familia" or "Le Tombeau de Couperin" by Ravel.
What I mean: it’s not necessarily a bad thing! Enter the re-orchastration of Rumeur by the house of Lanvin which is both rather pretty and completely different than the somptuous vintage formula.

Jeanne Lanvin was originally a milliner that came to design clothes for her daughter and her friends’ daughters, establishing a salon that finally catered for adults just before World War I. Soon the salon became an entity of its own, continuing the tradition till today under the creative baguette of young designer Albert Elbaz.
It is however the perfume spectrum of Lanvin that has not survived that well over the years and that is assuredly a pity.

Jeanne Lanvin had a mysterious personage named Madame Zed (doesn’t she sound like a Graham Greene novel set in post-war Vienna?), an elderly Russian, creating perfumes for her, the last of which was the legendary My Sin, a very successful triumph. After that it was André Fraysse who was hired as house perfumer in 1924, segueing on to create what was termed by another great nose (Edmond Roudnitska) “the most spectacular tetralogy in perfumery”: Arpège in 1927, Scandale in 1931, Rumeur in 1932 and Prétexte in 1937. Sadly, only Arpège with its sonorous musical name still circulates on perfume counters today (after some adventures in formulaic changes, but happily restored to its original glory finally), as the world is fickle and tastes change, it seems. It might have to do with the fact that the perfume department of the house was sold to L’oréal conglomerate, too. (But you’d call me leftist if I insisted and I wouldn’t want you to do that). In any case, Arpège saw a flanker on its tail in recent years, éclat de Arpège, a pleasant, lilac -coloured, fruity floral that coincided with the latest olfactory trends, but bore no relation to the rich tradition of the house.

And then, just like that, last year saw the re-emergence of the old glory of Rumeur. Or was it but a specter of its old self?
Certainly the new version bears no olfactory relation to the old one’s dark chypre trail of fruity nuances on a dark mossy bed of plush. Those were times when such things were appreciated. By today’s standards and due to the eclipse of oakmoss from perfume formulae the vintage Rumeur is intoxicating and very perfumey; although by no means unwearable or outdated. Still, the house needed a new perfume to boost its re-vamped image and the difficulty of obtaining rights for use of a new name, not to mention the brainstorming needed for the inspiration of a successful one, were stumbling blocks that eased the acceptance of an older name being stuck on a new product. This dampens our hopes of them ever re-issuing their older treasure, like for instance Guerlain did with their Sous le Vent, but rather continue on that path that Piguet led with Baghari. However, much like Baghari, the result in Rumeur’s case is not disappointing.

Conceived by Francis Kurkdjian , the talented perfumer who is responsible for among others Narciso for Her, Rose Barbare for the Guerlain art et matiere line, and Eau Noire for Dior, it has his familiar style of silky elegance that can never become cloying or childish. Retaining the mere sketch of a chypre composition as most new “pink chypres” do (the term was brilliantly coined by Ayala Moriel to denote the new chypres that lack an oakmoss base) it has the abstract powdery floral feel I have come to expect of this exciting new category of perfumes that come to the rescue after the avalanche of too many fruity florals and teeny bobber vanillic candysticks. It’s a welcome change and a subtly sensual trend I am quite willing to follow.

The new Rumeur begins on a subtle and fresh plane of aldehydes that support the exquisite florancy of pretty seringa, the family of which lilac is an offspring, and of quiet soft-petaled magnolia, like transparent veils of a white material on a soft feminine body illuminated by the afternoon sun. If you have been enamoured with the discreet sexiness of Narciso for Her especially in its superior eau de toilette version like I have, then you are sure to appreciate the loveliness such an effect produces in the new Rumeur. Although patchouli is listed in both scents you would be hard pressed to discern it as the whole effect is of a very sensual but abstract aroma that is hard to pinpoint.
There is subtle muskiness and sweetness that whispers come hither in a way that does not entirely do away with romantic sensibilities of yore. It culminates in a panorama of woody notes enriched with the depth of ambroxan lending projection and decent lasting power on skin and clothes.
On the whole, picture it as a silky rosy robe de chambre ready to shed its modesty with one fell sweep of the cute ribbon that anchors it to a supple waist and you’re there.

The bottle is quite pleasant to look at, a bit like the shape of Promesse by Cacharel, with a matte golden ring on the cap, from which I don’t advise you to hold it like the perversely smokey eyed and modernly coiffed model does in the printed advertisements. In my opinion there is a discrepancy between advertising image and actual scent in this one as the no doubt innovative clothes of the model do not reflect the prettiness and romanticism of the perfumed result. However in an aggressive society which reflects in the sexual arena as well, it is the visual rather than the olfactual that is predatory and mean. Happily the new Rumeur is neither.


Official notes for the reissued Rumeur by Lanvin: magnolia, white roses, jasmine sambac, seringa, orange blossom, lily of the valley, patchouli, musks, ambroxan.

Available from major department stores.

Top pic courtesy of cofe.ru, "My sin" ad from okadi, new ad for Rumeur from escentual.

Pillow of flowers by A.Martinez: fragrance review

To encounter perfumes that are vaguely inspired by masterful creations is one thing. To actually sample them to find out that they have a wonderful character of their own is another and it was that latter pleasant discovery that enthralled me recently when I sampled the latest creation by Armando Martinez, a fledging Nevada niche perfumer who is working with a great appreciation for the classics of long ago in his heart and a steady hand in dosage and composing in his creations. Since here at Perfume Shrine we like to give everyone talented an opportunity to get their message across and not just those who send out press releases and free bottles for the plucking, it was only natural that our interest was piqued by his newest release.
His first scent Maquillage which had been duly reviewed here on Perfume Shrine some time ago was a very successful rendition of that elusive and glamorous girly stuff that we put on our faces (and decadent décolletage sometimes) face powder: the old fashioned kind in the exquisitely gilded compacts applied with the great puffs of swan down in great big gusts like silver screen sirens used to. The imagery of a modern day Veronica Lake or Jean Harlow in her boudoir powdering herself was evoked by the delicate rosy undertone of Maquillage luring us into glimpsing the hidden aspect of the feminine mystique at its scheming stages.
Now comes Pillow of Flowers to evoke a less conniving aspect of the feminine process, none the less alluring though and with an added peel of complexity to make us delve a little deeper into Armando’s Martinez psyche and unearth images of glamorous ladies that have impressed him with their elegance and élan.

Armando admits that the inspiration behind Pillow of Flowers was the great aldehydic fragrance by Ernest Beaux, that Russian émigré working for Chanel, no.22.
An aldehyde is an organic compound containing a terminal carbonyl group, i.e., a O=CH- group attached to hydrogen or a carbon chain. This functional group, which consists of a carbon atom bonded to a hydrogen atom and double-bonded to an oxygen atom (chemical formula -CHO), is called the aldehyde group. They basically appear as strings of Carbon atoms that are named after the amount of the latter they contain.
Since they are organic matter, organic material may have them such as plants and in fact many do. But the aldehydes in perfumery are manufactured, in the lab. They were among the first synthetic ingredients used, most notably in the iconic Chanel no.5. Those with an interest in them can read more clicking here and here.

Chanel No22 shines like a lustrous moonstone with a touch of platinum mounting, illuminating the night with its mysterious and uplifting qualities and transporting the wearer to an era of flappers wearing long strings of pearls and bobbing their hair a la Fitzerald.

With such an ambitious prototype Armando put all his art into weaving chiffon-like textures into the manipulation of white florals such as jasmine, orchid, ylang ylang and tuberose along with the opulence of various kinds of rose (damascena and centifolia) and cassie (acacia farnesiana, that yellow pom-pom blossom) rendering a rich impression of being buried in an armload of blossoms. Synthesized notes of lilac and lily of the valley are also present, following the freshness of initial top note of bergamot and neroli (which do not appear flamboyantly but instead quickly leave the limelight to the real protagonists, the florals). The whole is lucidly balanced and supported by a lingering sparkling base containing aldehyde C11, an unusual touch in the base of a fragrance, contrary to the common perception that aldehydes are only top notes adding fizz like the bubbles of Veuve Cliquot; just a hint since it is quite a potent smell by itself. Armando is using his restrained hand to instil just a smidgeon, paired with the lightest touch of frankincense, which accounts for a retro feel that is eminently admirable without ever smelling obsolete. A clean element like French triple-milled soap is also responsible for the light feel it gives upon drying down which adds to the beauty of the whole, featuring light notes of vanilla and opoponax.
The slightly powdery bases that Armando Martinez uses are always soft and cuddly and remind one of the comfort of soft materials worn on bare flesh. This one lingers quite seductively without losing its core message which is one of nostalgia for a bygone era of great style.
In a market inundated with same old same old, this fragrance is cutting a quiet dash with its mesmerising elegance and its satiny façade that reveals the woman behind the perfume and not the other way around.
I am very eager to try out everything new this wunderkid is trying to accomplish next and wish him success upon his forthcoming presentation in premier site First in Fragrance.

The Pillow of Flowers fragrance notes are:
neroli, bergamot, jasmine, tuberose, roses (multi-varieties), lily of the valley, lilac, orchid, cassie, vanilla, vetiver, frankincense, opoponax and aldehydes (the magical component of the creation).

This scent comes in a 2 ounces (60ml) size Eau de Parfum spray bottle, lovingly put together for you upon request.

Purchase price: $65.00 a bottle
Perfumes by Armando Martinez can be purchased or sampled by contacting him through his blog Parfums d'Armando Martinez or by mailing him at mandocmartinez@yahoo.com.

I am sure you will be in for a great pleasant surprise. I assure you that no one will be smelling quite as lovely as you will.

Pic comes from film "Pillowtalk" with Doris Day.

At the Moment

The establishing of spring in my city has been spectacular, with the bigaradier trees already shedding some of their fully ripe, fully fragrant orange blossoms, bees and butterflies doing the crazy mambo and sun warmth reaching 22C at noon effortlessly. This has created an especially optimistic and energized mood in me, as happens every spring like clockwork. The joys of living in a warm place, I guess.
I feel like I should lift the carpets, put flowers in my hair and go through my closets to bring warm weather clothes & accessories at the front and give away to charity anything that doesn't get the tender loving use it deserves (which if you know the bulk of things I accumulate -hanging head in shame- you'd know it's an Herculean task).

Source: honeykennedy.com via PerfumeShrine on Pinterest  And yes, this is Bettie Davis actually!

So what rocks my boat or -at the very least- occupies these days?

Book
I'm reading The Perfume Collector by Cathleen Tessaro (the one who wrote Elegance some years ago, following the journey of a heroine who discovers Madame Dariaux's guide to elegance and ends up discovering herself); a chick-lit opus (which I was sent for your sake) about another heroine who re-invents herself, this time with perfume peppering. Review coming up.

Music
The Marin Marais viola da gamba-highlighting Baroque piece La Sonnerie de Sainte Geneviève du Mont-de-Paris (which lovingly replicates bells happily pealing) is playing on Repeat. There's something very spring-like in it, though I generally love the music of the period.

Food
I had tried the Gourmet vegetable variety mix from Lidl sometime in the autumn and recall being impressed by just how tasty it is; without adding anything more than a little heat, it has a meaty, onion-y richness. A great quick side dish with fresh sea bass, with meat cuts or a great basis for a healthy spring soup.

Skincare
I've started using again the Shiseido Sun Compact SPF34 PA+++ (I told you it's sunny!). For now the SP40 shade looks good as these run lighter than initially showing, the sun protection is sanctioned by the Skin Cancer Foundation and I know that the sweatproof feature will be VERY handy once late May hits with its 32C degrees.
Also taken anew with the scent of Mustela rash cream; orange blossoms and a hint of lilac. Mmm...

pic Source: 3.bp.blogspot.com via Jazmine on Pinterest

Makeup
I got a little obsessed with blue lately (hello 80s?). The Sephora Colorful Duo eyeshadows in 02 Intense Blue combine a deep, navy blue with slate grey with shimmer. Got mine at clearance for only 9 euros.

Hobbies
Trying to revisit my Italian which is getting rusty.

Guilty Pleasure
Browsing Pinterest. Actually forgetting to stop browsing Pinterest.

What are your current hits and misses? Share them in the comments.

May 1st, Lily of the Valley day: DSH Muguet de Mai & Muguet Cologne & draw!

A lucky symbol ~it means “return of happiness” in the language of flowers~ the delicate beauty of lily of the valley is however poisonous (especially its reddish fruit) due to convallatoxine, convallamarine, and convallarine; a brave irony on the part of Creation! Lily of the valley or muguet in French (Convallaria majalis) is a herbaceous perennial plant prevalent in Asia, Europe and the Eastern USA, with characteristic bell-shaped little flowers, hence its other name May Bells. In France it is customary to give a posy of lilies of the valley on May 1st as a porte-bonheur. This is probably why French residing author Edith Wharton chose lily of the valley as the embodiment of her heroine May Welland in The Age of Innocence, as referenced in more detail in our article about perfume in novels.

Indie perfumer Dawn Spencer Hurwitz has launched two lily of the valley fragrances to celebrate May 1st, Muguet de Mai for women and Muguet Cologne for men; or, as the mood strikes you, interchangeably. They're both light enough and delicious enough to be enjoyed by both sexes. The idea began by Trish who was curious about a botanical lily of the valley note and Dawn was set to task for this diffucult project: You see, lily of the valley does not yield its precious essence satisfactorily enough for perfumery! The problem has perplexed perfumers for long, ending up in LOTV recompositions, the most renowned being Diorissimo by Edmond Roudnitska for Christian Dior. Roudnitska even went so far as to grow his own lily of the valley in his garden and stooping to smell attentively the tiny blossoms at bloom and the soil underneath so as to capture the true essence of the elusive flower. I also love the real-life yet delicate feel of Del Rae Debut, incidentally composed by Michel Roudnitska, Edmond's son.

Dawn began by imagining how she would come up with a viable solution and tested several mods, out of which two pleased her most, enough to launch them as separate fragrances.

Muguet de Mai is a complex composition which goes beyond a simple soliflore, as I sense the perfumer was not trying to simply capture just lily of the valley, and which brings back a forgotten ingredient that constitutes the crowning grace of many classics: resinous galbanum with its bitter green note. Lovers of the classic vintage version of Vent Vert by Balmain know full well what I'm talking about: the bracing feel of galbanum, technically a bottom note of slow evaporation, but surfacing at the very top of a fragrance composition can be the thing that makes or breaks a formula thanks to its sheer power. At the same time, it aids structuring the scent, giving a skeleton on which to work: Preening the harsh edges, without totally annihilating them, mellowing the base, giving a citric jolt that compliments it and fanning it on precious flower essences. That is what Germain Cellier did for the Balmain.
Dawn injected her perfume with galbanum to give it the ambience of a truly botanical atmosphere, the grass and earth still clinging to the flower. She also looked into vintages, specifically Muguet Composé (c.1930′s) and Muguet des Bois (c.1940′s) by Francois Coty, Illusion oil, Lily of the Valley (c.1940′s) by Draille and of course Diorissimo by Edmond Roudnitska for Dior (c.1970′s), taking cues from the editions chronologically referenced. From those she's closer to the woodier Muguet de Bois, but she also went beyond that: You can instantly feel this is an all naturals scent, due to the very botanical profile of the flower essences, in which cassis buds gives off a slightly sour tinge, then mollified by the balsamic elements ~rather animalistic, like honeyed thighs~ that sweeten that effect alongside the (perceptible) linden blossom essence. A unique take on May's 1st traditional good-luck-charm!

Extrait de parfum version was chosen (I believe) to bypass the problem of the fleeting nature of several natural essences: The result is a tempered, tenacious but low-pitched scent.

Notes for DSH Muguet de Mai extrait de parfum:

Top: Bergamot, lemon, Tunisian neroli
Heart: linden, hay accord, violet leaf, cyclamen accord, hyacinth accord, orris rhizome, broom, jasmine sambac, rose, ylang ylang, jonquil, lilac accord

Base: galbanum, cassis buds, East Indian sandalwood, Virginian cedar, Tolu balsam, olibanum (frankincense), honey beeswax, styrax.

Muguet Cologne is a different animal, lighter in tonality but at the same time with a deeper, more spiritual feel thanks to the mossy-grassy elements. The two predominant elements for me were the bitter citrusy tang (which I imagined as a neroli-galbanum duet in my mind, a bit Eau de Cologne meets Vent Vert) and the vetiver grassiness undernearth. I almost imagined a faint frankincense in the base, influenced as I am by the effluvium that comes out of churches mingling as it does with the scents of spring. Green is its mantle and green are the dreams it inspires, a wonderful tribute to men's skin.
Muguet Cologne has great tenacity (it's technically an Eau de Toilette concentration) and projects at just the right pitch to be enjoyed by everyone around. I know I sure did on my very own skin!

Notes for DSH Muguet Cologne:
Top: white grapefruit, chamomile, coriander
Heart: galbanum
Base: Australian sandalwood, patchouli, oakmoss, vetiver

Below is pricing information for the two DSH fragrances, both very limited edition.

Muguet de Mai perfume extrait concentration
5 ml antique presentation: $125
1 ml vials: $22

Muguet Cologne
1 oz muguet cologne: $98
10 ml muguet cologne $45
1 ml vials: $5.25

For our readers, I have 2 samples of Muguet de Mai extrait and 3 samples of Muguet Cologne I'm giving away. Please let me know what lily of the valley does to you in the comments and I will pick the winners.

Please visit the other participating blogs for more impressions on DSH's Muguet editions:

IndiePerfumes (Lucy)

The Non Blonde (Gaia)

CaFleureBon (Ida)

Scent Hive (Trish)

DSH Notebook (Dawn)

Artwork by Dawn Spencer Hurwitz, used with permission.

Disclosure: Samples sent directly by the perfumer.

Perfumed Pilgrimage: Grasse-hoppers part1

Discovering the secret charms of the Riviera, never more attractive than during the fall of the last cool days into rampant warm spring, is akin to a pilgrimage to some scented god shrine. The Parisian sidewalks might well be heaving under the weight of fragrant offerings by posh and less posh boutiques, but nothing beats the sheer thrill of nature red in tooth and claw. Trailing the small towns and villages that spot the map of the Côte d'Azur and beyond in the throes of spring is an experience that everyone interested in fragrance and beauty should indulge in.

The medieval houses amidst the flowering vines reflect the shades of the sunset ~ochre, vermillon and purple~ and gracefully contrast with the deep azure of the Mediterranean sea which brings on its own special aromatic blend of iodine, salty spray and maritime pines to the places that are wetted by its waters.
Even though it's preferable to veer off the beaten track, especially where hordes of tourists litter the paysage with their visually jarring presence, one can't escape following a time-honoured path, that of the Route de Mimosa (known as The Mimosa Road), an inter-village mimosa-celebrating trail of 130km/80miles of drive-and-stop-along-the-sights, crossing 8 famous stopover cities, starting from fittingly named Bormes-les-Mimosas through Le Rayol-Canadel, Sainte Maxime, Saint Raphaël, Mandelieu la Napoule, Tanneron, Pégomas and Grasse, with a side-tour of Cannes. Until the first days of April, literally millions of downy flowers fragrance the hills and valleys of this region, rendering it a golden feast for both eyes and nose; the sugar-spun scent of mimosa (an acacia species), persistent and entracing, mixed with the tannic aroma of cork oaks and dry Provençal herbs. It's hard to resist thinking how magnificent a ready-made perfume composed of exactly those aromata would be!

The blooming town of Bormes-les-Mimosas at the arms of the Maures mountains, is slumbering and small, as befitting something out of a Flaubert story of provincial doctors and their bored housewives searching for that transporting romance to no avail.

Missing as we did the festivities of January and February (according to our tour leaflet, available at every port of call), the main attraction was the Pépinières Cavatore, a surprisingly quaint nursery bursting under the variety of mimosa plants grown: Over a hundred varieties make for an embarassement of riches, whetting our appetite for more. The answer seems to be Les Jardins du Domaine du Rayol, situated in Rayol-Canadel-sur-Mer, offering a unique vista from the ravined mountain terrain down to the Var coastline, connecting the gardens with the beach via the monumental Pateck staircase following the Art Nouveau style of decoration of the 1920s, leading up to Le Rocher du Drapeau (Flag Rock). Unfortunately, today only the central part of the stairs remains intact. Local lore wants the steps to be the connector between Heaven and Hell and if the swarms of tourists are anything to go by it can certainly ring true to my ears! But, slightly detached as I am most of the time, I still managed to rub the leaves of the vine garlanding the pergola between finger and thumb, to leave a fragrant imprint of this magnificent spot in my mind.
But the garden delights never end: Sainte Maxime boasts its own Jardin des Myrtes, with a lovely three-star hotel tucked in that little pocket of land (Parc des Myrtes, 83120 Ste-Maxime, France). In Greek mythology myrtle is sacred. Pausanias explains that one of the Graces in the sanctuary at Elis holds a myrtle branch because “the rose and the myrtle are sacred to Aphrodite and connected with the story of Adonis (Aphrodite's lover), while the Graces are of all deities the nearest related to Aphrodite.” At the Roman festivity of Veneralia, women bathed wearing crowns woven of myrtle branches, the plant also participating in wedding rituals. Throughout the Mediterranean, myrtle symbolises love and immortality. A local tavern (with an owner of Corsican extraction) after a hearty meal of coq au vin and snails in onion and tomato sauce treated us to mirto rosso fino, a digestive liqueur made of myrtle, its bittersweet taste redolent of the aromatic heart of this ever-present plant.
Loquat trees, present in several yards, are also burdening under the weight of the fruits, already gleaming even under the slightly overcast skies. And of course the sweet smell of lilac coinciding with Easter, evoking its Greek name: Paschalia (pa-scha-leeA).

The very idea of medieval gardens was pleasuring all five senses, like the Persian paradeisos a cloistered alcove of erthy delights. [Roman de la Rose de Guillaume de Lorris (13th century) and le Dit du vergier by Guillaume de Machaut (15th century)] These gardens often included a viridarium (the Roman pleasure garden), a pomarium (orchard) and a herbarium; the latter taking the form of a jardin de plantes médicinales (medicinal plants garden) or more affectionately called le jardin secret (hortus conclusus), a secret garden. The mostly Arab-derived concept came through Toledo and Seville, Spain and on to Montpellier, France. Italian style gardens's elements ("humanist"-called, because there is no seperation between artificial garden and environment) also enter the scene through the glorification of a theatrical mise-en-scène.

Luckily for us Le Corniche d’Or (Golden Ledge) coastal road, which runs between St.Raphaël and Cannes, with the Roman coastal town of Fréjus on the west, was quieter and breathtaking, the road dipping between rocks, literally "licking" the sea and its deserted beaches. The volcanic scenery with the rocky inlets of Le Trayas made me think of the rough mountaineous solace of Grenouille as depicted in the film Perfume, Story of a Murderer (never mind the film was actually shot in Spain): Can an abundance of stimuli become too much, too exerting on one's own system, so that the only refuge would be a red cove under the cool shade? The feeling of being far removed from everything fills one's soul, nostrils aflare to catch the painfully precious air of solitude. And how can the porphyric lava, much like in the island of Santorini in Greece, can account for such a fertile, yielding soil?

Mandelieu-la-Napoule, termed the mimosa-capital is the beginning of the way to the Massif de Tanneron, where early spring has the slopes covered into a forest of yellow pom-poms. The area, not coincidentally, comprises the largest mimosa forest in Europe. So prevalent is the mimosa in this area that in Pégomas we are informed that there is a Miss Mimosa pageant at the end of January! If one has time, the small resorts of Anthéor, Agay and Boulouris are also worthwhile visits which we reserve for next time. The bigaradiers, full of orange blossoms that are shedding petals like a carnival parade throwing confetti at the gentlest gust of the wind, aromatize the air as we pass, the refreshing, joyous smell a welcoming salutation for weary wanderers. The picturesque village of Tanneron seems like some fairy godmother has magically placed it on top of the hills, hanging there till the end of days, comprised of humble-looking hamlets for the most part.

In late March and April there are also plenty of wisterias, their powdery spicy scent trail perceivable several meters before the eye confirms what the nose knows. The purple grappes hang from the stems like grapes and tempting the birds that catch petals and small branches with their beaks in order to make their nests. Scattered around the perimeter are the so-called "forceries", barns or rather workshops in which nature is coaxed into calculated submission: the yet greenish branches in bud are cut and forced into the mimoseries, long troughs of steaming spring water, whereon the mimosa is thrown to encourage it to open, we're told. There seems no need to speak of coaxing when the mimosa season is almost over, yet the very idea of producing flowers that will end up being sold at the big flower markets of Nice. The preservation of the flowers so they don't wilt in the interim is a work that requires a lot of attention and specialized techniques. One of them, which I was surprised to learn and am sharing with you now, is crushing a baby aspirin in a glass of water and adding it to the water of the flower vases!

To be continued in Part 2

Pics by Elena Vosnaki, Black & White Le Nu Provençal, Gordes (1949) by Willy Ronis

Annic Goutal roses review: Rose Absolue, Rose Splendide, Quel Amour

Annick Goutal is no stranger to roses: From the retro-smelling rosiness of Ce Soir ou Jamais, to the refined Turkish rose on a powdery base of iris & sandalwood of Heure Exquise, all the way through the fabulous skincare which utilizes rose serum for its caring and skin-regenerating properties, high quality rose essence has a pride of place in the Goutal range, reflecting Annick's passion for the fragrant bloom. The three latest launches come as a trio of limited editions nicknamed Rose So Chic that highlight varying facets of "the king of flowers", the rose, resulting in as many permutations created by perfumer Isabelle Doyen, fit for a different woman or a different mood. Two of them (Rose Absolue and Quel Amour) are lighter interpretations of the existing perfumes in the line, while Rose Spendinde is a new release.

From lightest/fruitiest to "heaviest"/truest they are:

Quel Amour: The impertinence of peonies, the burst of wild rose and geranium rosa, combine with a sharp note of red currants, pomegranates and wine peaches, lending a sense of sweet cravings. Quel Amour smells rather innocent, with a mischievous, sweet tooth (a little whiff of lilac) deriving from a fruity heart and a wine-y, slightly sour note in the aftermath coming from the currants. Basically a berry-rose chord with a zingy, citrusy top note, Quel Amour is romantic the way texting sweet nothings is or settling a little lovers' argument through an apology on your Facebook profile: There is just something about it that appeals to the young and is completely uncomprehensible to the older generations. If searching for a fruity floral to offer to a young one you could do much, much worse elsewhere.

Rose Splendide: Fresh, green and musky, this "eau parfumée" is reminiscent of an early morning walk through gardens sparkling under the new day's dew...A composition based on the delicate, fragile Centifolia Rose, enhanced by the fresh scent of magnolias, musk and a touch of pear, for an incredibly mischevious revelation ! Rose Splendide is presented as the scent of a rose that has not been cut yet, and indeed this continuity between stem and thorn and flower is what keeps me interested. The gorgeous face creams and toners in the Goutal Spendide range have been aromatized for years with a comparable scent (Damascena rose and a bit of blackcurrant) and it was entrancing enough to keep me coming back for more, muffling the siren calls of several other high-end skincare lines. The mysterious underlying muskiness alongside the herbal/leafy touch on top (which reads as cut-grass green) is what seals the deal for me, making Rose Splendide my favourite in this trio of rose fragrances.

Rose Absolue: The quintessence of the noblest roses from the East and West : May, Turkish, Bulgarian, Damask, Egyptian and Moroccan roses. A creative folly for eternal feminity now reinterpreted in an Eau Parfumée. Like an armful of fresh roses, intense in their message, over the top romantic like bowing down on bended knee with the Seine at the background to propose, Rose Absolue is a must-try for anyone in love with roses. The light musk trail at the base notes lends it a whiff of something starting to hint at more intimacy; the love story is beginning to veer off the platonic and into the carnal but it's not quite there yet. The only drawback is the relatively lower staying power.

All three Goutal fragrances in the Rose So Chic collection are circulating as 100ml Eau parfumée spray, under a limited edition presentation of a pink/reddish organza ribbon around the neck under the "turban" cap. They retail for 85$. Annick Goutal will donate 5€ from each purchase of any of three fragrances to AVEC (Association pour La Vie Espoir contre le Cancer) between September 1 and October 31st, 2010, as a commemoration of Annick's battle with cancer.

Puredistance Opardu: fragrance review & draw

I am doubtful as to whether an elegant yet lush floral with woody undertones is really reminiscent of the opulence of the 1920s and 1930s. Historically, I know these were years when florals were given the sheen of aldehydes, transposing them from worlds of flower beds into vistas of abstraction (Je Reviens by Worth, Chanel no.5, Bois des Iles), and big profuse chypres, often with decadent fruity notes (see the pineapple in Colony by Patou, the peach-skin in Mitsouko by Guerlain et al) or leathery scented accents (Cuir de Russie by Chanel, Scandal by Lanvin for instance), reigned supreme. In that sense Opardu, the latest fragrance by Puredistance, is rather incongruent, but it is delightful all the same in its own genre, much like all the fragrances in the line have proven so far: from the smooth bravado of M by Puredistance to the nostalgic femininity of Antonia, the compact line is well thought of, evidenced by the lack of continuous releases heaping up like an avalanche on us -much like it happens with some other niche lines that shall remain unnamed.

via http://osullivan60.blogspot.com

No, Puredistance makes an effort and as soon as the first transparent drops of the new elixir, Opardu, landed on my skin I knew that this was another quality fragrance from them. My only complaint? For a parfum concentration, it seems weaker, less lasting than the others. But don't let that stop you from trying for yourself.

The inspiration
The word 'OPARDU' is a creation of the owner and creative director of Puredistance: Jan Ewoud Vos. "When he came up with the word OPARDU he felt that this word had always been there, in a mysterious way... evocative and strangely familiar" the official story goes. I can't say it means anything specific to me, yet it does evoke leopards, bringing to mind Visconti's glorious and utterly romantic Il Gattopardo in mind.

"It took more than a year to further work out OPARDU. Central to the 'feeling' of OPARDU have been the expressive paintings of Kees van Dongen, in particular one of his illustrations for the book 'PARFUMS' by Paul Valéry, published in 1945 in a limited edition of 1000. (Jan Ewoud Vos is the owner of book no. 429)." [according to this info]

 The bouquet in the middle below is an illustration of Kees van Dongen

The perfumer

When Jan Ewoud Vos showed this illustration of Kees Van Dongen - a rich and lush bouquet of flowers - to Annie Buzantian, the famous Master Perfumer from New York, she instantly fell in love with it. The first word that came to her mind was 'Opulence'. She also felt this nostalgic feeling for the early years of the previous century; the golden age of perfumery. And then her work began. As a starting point Annie used a reinterpretation of a classic carnation she had already created which was safely stored in one of her 'secret' drawers.

How it Smells 

To my nose the dominating sensation is not of a classic carnation (those tended to be clove-spicy affairs, like in Caron's Poivre & Coup de Fouet), but rather of lilacs; pollen-dusted and with nectarous facets that mingle with a smidgen of green, transparent gardenia impression and a hint of powder and cedarwood. These lilacs are divested of their more melancholy, rained-upon ambience that En Passant by perfumer Olivia Giacobetti for Frederic Malle's perfume line has turned into a cult. That was a passing impression of walking under an umbrella in the early spring just catching a whiff of white lilacs in the distance from some stone and cement-walled garden afar. Here, in Opardu, the purple lilac is trembling under the morning sun and the white flower notes (not especially indolic, but not sanitized either) provide a tinge of honeyed sweetness. The wink of a bit of spice could be said to evoke a carnation interpretation, though I'm mostly struck by the inclusion of the non mentioned powdery soft and woody-earthy garland of ionones (rendering a violet note) and what I could liken to a hawthorn/mimosa note with a little muskiness. If you have always admired Vacances by Patou (1936) but have been frustrated by its rarity (now that even the 1980s reissue is discontinued for so long), Opardu can provide a good substitute.
This delicate bouquet in Opardu makes for a very feminine and subtle composition that is graceful rather than opulent and restrained in very good taste. I would have loved it to be a bit more maxed out for the opulent effect and for greater tenacity, but that's just me.

Notes for Opardu by Puredistance:
Main notes in Opardu as announced in time of writing are: carnation, tuberose absolute, jasmine absolute and gardenia with a background evoking the gentleness of romance through soft powdery notes. (All notes will be officially revealed in the first week of November, when I will update).

OPARDU will be available in a 17.5 ml. Perfume Spray and a 60 ml. Perfume Flacon as pure Perfume Extrait (32%) only, in November 2012. Available at select carriers.

A sample of the as yet unreleased Opardu parfum will be given to a lucky reader who comments on this post. Draw is open internationally till Sunday midnight. Draw is now closed, thank you!

 Music: Φεύγω (i.e.I'm leaving...all those years I'm leaving) by Greek songwriter Orpheas Pieridis, adapted here & sung by Dionyssis Savvopoulos.

In the interests of full disclosure I was sent a sample for consideration.

Fragrance Reviews of the Resurrected Guerlain Perfumes for the Centenary Celebration at Champs Elysees (part 2)

This is part 2 of the perfume descriptions of the heritage Guerlain fragrances which were re-issued for the smelling enjoyment of those who visit the renovated flagship store at Champs Elysees in Paris. If you have missed part 1 you can access it on this link.

Let me again extend my thanks to the generosity of Mme. Delacourte; without Sylvaine it wouldn't be possible to go in such detail. 

 SILLAGE

EXTRAIT 1907

A floral of white flowers : jasmine, tuberose, ylang-ylang on a leather background, oak moss and again tinctures of animal ingredients. A perfume emblematic of its era.

CANDIDE EFFLEUVE

EXTRACT 1922

Read more on this link

Guerlain Apres L'Ondee: fragrance review

What's in a name? What's in a material? Shakespeare's immortal line has a lot to account for. Lots of scents with heliotrope pose as "almond" or "marzipan" or "powder with tonka". These are all scents with a kinship that runs deeper than initially thought of. The synthesized material that is dosed into compositions that take heliotrope as a starting point is quite strong and can be an overwhelming molecule to work with if one isn't careful and discreet. One of the first major fragrances to make judicious use of it, in a light enough composition, so as to wear it inconspicuously, was Après l'Ondée by Guerlain, "after the spring shower" as the name implies.  

"Ça se porte léger" (this wears lightly) is the motto behind the concept of these Guerlain creations that aim to offer gouaches rather than oil paintings. It's more akin to the pale, hazy colorations on a Monet sky than the almost fauve brushwork and vivid color palette on a Van Gogh, to bring an art analogue. If one were to look for a fauve heliotrope, one would rather turn to Cacharel's Loulou.

Zaira Alfaro on Flickr via

I personally find Après l'Ondée a rather quiet fragrance indeed, almost timid, with a sweetish air that is not immediately thought of as feminine (quite different than the airs that current feminines exhibit!), with lots of heliotropin to stand for cassie, which is the predominant element. Some heliotrope scents also recall cherry pie, or lilac and powder, but not Après l'Ondée. Even the almond is not particularly identified as almond, it's a haze of lightly warmed, blurred, hazy notes, a cloud of a distant scent.

The violets, like you might have heard, are quite fleeting in this Guerlain perfume, especially in more recent incarnations which are warmer and cuddlier than the older ones, notably the extrait de parfum in the Louis XV style bottle. The anisic note on the top note is also a brilliant addition (created through the use of benzylaldehyde, it would be recreated more forcibly in L'heure Bleue some years later), since it brings a chill cooling off the first spray and balances the warmer, almond paste flavor of the heliotrope in the heart.

Après l'Ondée is also rather less known than L'Heure Bleue, so even Guerlain wearers on the street might not identify it right off, which is always a good thing in my books; it would also obliterate your qualms about it being perceived as solely feminine.

Guerlain Aqua Allegoria Bouquet No.1: fragrance review & giveaway

What do you get when you cross-polinate a popular feminine theme from the early 90s with the desire to break away from the simplistic fruitiness of the latest Aqua Allegoria fragrances? You get Guerlain's Bouquet Numéro 1!

Guerlain Aqua Allegoria Bouquet Numéro 1 was created by Thierry Wasser comprising notes of bergamot, freshly cut green grass, white flowers, delicate fruity notes, peach and jasmine. The fragrance arrives in a newly designed flacon with golden honeycomb, a bulby stopper with seperate cap (former Aqua Allegoria scents had no cap on the incoroporated bulbous sprayer) and a golden label, packed in an outer carton decorated with a pink bee, as you can see from the photographs I took of Bouquet No.1. [click to enlarge]. It really does look luxurious and pretty, doesn't it? Even though I personally preferred the more impressionistic outer cartons of yore.

According to the official blurb pains were taken to link it to the linage of the company: The name itself reflects Guerlain’s fragrance heritage, as it references the compositions of Pierre-François-Pascal Guerlain, founder of Guerlain, and his heir Jacques, namely: Bouquet du Roi d’Angleterre, Bouquet du Jardin du Roi, Bouquet de l’Impératrice, Bouquet Napoléon, Bouquet Duchesse, Bouquet de Paris and Bouquet de Faune. Personally I am not so sure the interweaving of quite so much history in what is definitely a modern juice is really helping either group of potential buyers: hard-core traditionalists or hip modernists. It seems poised in between, with a nod to the 90s (read further on) but not much beyond that to justify historical references that far back. It must be terribly difficult to reconcile the two, we've said it before.


Guerlain's Bouquet Numéro 1 reminds me of both a less sugary or dense 90s Trésor and of Estée Lauder's Pure White Linen Pink Coral from last spring minus the powdery aldehydes. Add the intense peachiness of MDCI Pêche Cardinal and you're almost there! (The same aromachemical as the latter ~which I hypothesized is Decanoic acid 5-hydroxy-lactone~ is used in this composition for the peach note). The introduction on a sharpish note of citrus plus green is meant to be refreshing. Almost immediately, the core chord of peach plus rose is palpable; that velvety, tender, very feminine lactonic vibe which was so obiquitous in the early 1990s through the bombastic popularity of ~mostly synthetic anyway~ Trésor and the products that followed in its zaftig steps. Today, when that theme has been exhausted in commercialised deodorants, body creams, even fabric softeners, it seems a little passé. Enter the bolstering of the peachiness in Bouquet Numéro 1 to render a contemporary fruity note plus ever popular white flowers deprived of their more conniving Gloria Swanson proclivities or animalistic meowing in heat.


They mention that "Guerlain in-house Perfumer Thierry Wasser has chosen to lighten the generous accents of jasmine and rose in the heart of the fragrance. Jasmine offers its light petals, and their lingering scent. Mirroring this emblematic ingredient, rose blend magnifies the heart. At the very core of the fragrance, rose epitomizes femininity. Guerlain uses the rarest essential oils of 'May rose' with a hint of honey for sensuality and 'Damask rose' for fresher and more spicy smell. These two emblematic ingredients optimize the signature of Guerlain's Bouquet n°1." Even though jasmine is touted as a core ingredient, there are no decaying indoles, or nighttime lushness; what I perceive is more of an abstract orange blossom plus a wink of honeyed lilac pollen which gives a little of an effet lessivière, polished though, while the rose, yes, it's discernible all right. The bouquet is therefore a fantasy one, much like the gardenia in the lovely Cruel Gardénia is a the idea of a flower on the drawing board seen through a camera lucida: what you see is assuredly not what you smell. Not that it matters of course! This concept of transparency and abstraction has been utilised also in their other Aqua Allegoria launch this spring, the more mainstream Flora Sudséa Nymphéa. It leaves me wondering how a perfumer of the Transparency School, like Bertrand Duchaufour or Jean Claude Ellena, would go about this kind of concept, yet I fully understand that Guerlain cannot deviate from the curvaceous path they have paved on for centuries.

The scent remains through its base notes a trail of sweet juicy peach and white musks, clean throughout. A gentle fragrance cloud rounded up at last with a delicate hint of almond aroma. The formula is more tenacious on clothes than on my skin where it retains the squeaky clean floralcy better and longer and I can report it doesn't stain. Certainly not "me" in any "cushions of white flowers thrown in a mad sexy war between lovers", but I'm at least happy it signals a deviation from the route of the last few (catastrophic in my humble opinion) Aqua Allegorias.

Aqua Allegoria Bouquet Numéro 1 is Guerlain's first global travel retail exclusive fragrance and available in 75ml of Eau de Toilette.

A sample of Guerlain Bouquet No.1 will be handed out to a lucky reader, randomly picked from the comments. Draw is now closed, thanks!

The bottle was purchased by me. All Guerlain photos taken & copyrighted by Elena Vosnaki.

Bali Dream by Estee Lauder: a Travel Exclusive fragrance review

Fragrance brands have cottoned up to the fact that jaded travellers who have to sail through the Symplegades to travel by air are searching for a little escapism: anything really to make them get it through the tiresome waiting for their luggage to get checked, their passports to be scrutinized and their persons getting grind exceedingly small...
To alleviate those symptoms and to make an honest buck in the process, companies have invented the concept of Travel Exclusive: fragrances that are only available when you travel, at the duty-free shops in big airports. The trend had been noticed even two years before, in 2006 and re-affirmed in 2007: travel makes for serious inspiration behind fragrances.
The most notorious travel exclusive is of course the excellent Vetiver pour Elle by Guerlain, mysteriously restricted to French duty-free shops and arguably a very good feminine rendition of their iconic masculine with added floral notes.
But others have not been left behind: this year Lancôme launched Cyclades (named after the Greek complex in the Aegean sea), after Benghal (the name echoing the homonymous region in India) and Tropiques (a more general name evoking the tropics) in their "La Collection Voyage" (Travel Collection). Others include the unfortunately named JetLag by Azzaro (a fresh aromatic) and Lights of Champs Elysées by Guerlain (a gentle woodsy scent). Lauder has also played that game with Emerald Dream in 2007.

This year Lauder launched Bali Dream, an Indonesian-inspired travel retail exclusive for women in March. Bali has also been behind the weirdly named 7:15am in Bali by Kenzo, so there is something there...

"Follow tropical breezes to a flower-filled world. A place where Mood Orchids, Honeysuckle, Indonesian Jasmine and Pago Pago Coconut lead the way to a tropical paradise. Welcome to Bali dream".

According to Lauder, the top notes feature a profusion of Bali’s most prized flowers, moon orchids, along with magnolia and ginger. The heart is comprised of Chinese cassia, Indonesian jasmine, pepper, ylang ylang, gardenia, muguet and apple, on a background of woods and vanilla.
Although the impression that the notes would give would be a soft floral with a tropical tune to it and it is officially presented as a floriental, Bali Dream starts with an unmistakable fruity overture of none other than a mix of cantaloupe with indeterminate peach: apparently cantaloupe is the fruit of choice of late, as it appears in the latest Hermès Un Jardin après la Mousson as well. I admit that the mentioned apple did not register at all in my mind (at least not a real apple instead of the ersatz in shampoos) and leafing through Osmoz I see that it is not mentioned at all, which is rather telling.
Luckily the coconut is not emitting the evil fumes of a plug-in air freshener or the "dangling pine" pong of dilapidated taxis in 3rd world countries. It's pleasant and not loud, with a smooth ambiance about it and a very subtle, freshly spicy accent that might be due to ginger and pepper. The orchid accord with a vanillic backdrop is powdery, soft, velvety and indeed the protagonist of the composition, lasting well, trying to remind me for a brief second of the orgiastic abundance of the Singapore gardens.
The whole however doesn't really live up to the expectations of an exclusive that should have anyone booking a flight just to shop at the duty-free. Visit Bali for its magnificent humid landscape and exotic culture, but don't imagine for a second that this fragrance is its true embodiment.

Carolyn Murphy incarnates the face of the fragrance dressed in lilac-tinged chiffons to reflect the gentility of tones of the bottle.
The bottle of Bali Dream itself with its pretty matelassé recalls last year's Emerald Dream (a floral woody musk), which was -predictably- done in cool green.

Eau De Parfum Spray/Travel Exclusive in 50ml/1.7oz available at all Lauder travel retail counters at $85
There is also a 2 x 50ml duo set. The fragrances in the duo are individually packaged, making them ideal for gift-giving. Lauder has also created a Dream Destinations coffret. This features four miniature (4 x 4ml) edp sprays: two of Emerald Dream and two of Bali Dream. There is also a corresponding makeup palette.
Bottles of Bali Dream have already circulated on Ebay.

Notes (per Osmoz):
Top: ginger, orchid leaves, moon orchid
Heart: pepper, ylang ylang, cassia, jasmine, gardenia, tagete, plum, tuberose
Base: cedar, vanilla, coconut, Haitian vetiver, temple wood.

We will be offering a sample to a lucky reader, so please mention if you're interested in the comments.

Pic of Balinese dancers courtesy of BALIwww.com on Flickr. Bottle pic via Ebay.

Upcoming Releases & News: Rumours and Facts

What does the upcoming season hide for us? Several houses have some surprises for us and some facts and cross-checking was in order.

According to the Moodie Report, Guerlain has two new men’s fragrances for the upcoming season: Habit Rouge Gentleman Driver and Guerlain Homme L’Eau.

The former, only a seasonal limited edition, bases its inspiration on automobile racing, hence the Gentleman Driver moniker. The press material talks about the (ultra-fetchy) Steve McQueen in Le Mans (with some shades of Bullit no doubt), the Paul Ricard race track and the circuits of Monaco. Yeah, yeah, colour me non impressed. Actually they could have been historically correct and attribute the moniker to the one who really had it: Louis Chiron, the statue of whom stands on the picturesque port of Monaco. One of the great pre-war Formula One racing drivers and a serious contributor to the Bugatti legend (model 18/3 Chiron is named after him), he is the only Monegasque to win Monaco Grand Prix and one of the curves is named in his honour. It seems to me this is Frencher than quoting McQueen, but I think we know who they're targeting eh? "The juice is a reworked version of the original Habit Rouge Sport*, and features bamboo, pink pepper, bitter orange, jasmine, woods and musks. It is presented in a translucent red flacon, adorned with a metal plaque bearing the Habit Rouge Sport logo and engraved with the name of the edition: Gentleman Driver. The outer carton is a matching red and metallic mix".

*Come again?? Flanker of a flanker?

For women, Guerlain is proposing the latest Aqua Allegoria, Flora Nymphea, this coming spring, to celebrate the 10th year anniversary of the Aqua Allegoria line, and for the occasion a 3D animated film will be presented in which a nymph named Flora Nymphea will tell the story of flowers and scents led by a bee, symbol of the brand (the film lasts a minute and will be broadcast online this coming March). Guerlain called on French singer Olivia Ruiz to narrate the story. Created by Thierry Wasser, the scent features syringa (lilac), African orange blossom and honey notes, encased as always in the gilted-honeycomb glass bottles of the line.

On the other hand, things are more exciting elsewhere: The in house perfumer for L'Artisan Parfumeur, Bertrand Duchaufour, has been held on record saying "I am working on several projects for L'Artisan Parfumeur, including a Vetiver, a Tuberose and an Amber-Oriental" (The news had been first broken in an excellent interview on fragrantica by Michelyn Camen back in August 2009). It is confirmed that L'Artisan and Duchaufour are issuing their tuberose this upcoming spring. Let's not forget that Bertrand is no stranger to the carnal blossom, as the heart of Fleur de Liane is also a soft coupling of tuberose and magnolia (let's not sidetrack his man-eating floral Amaranthine for Penhaligon's either, speaking of carnality), while L'Artisan has an under-the-radar cult buttery but uncomplicated tuberose already in the line called Tubereuse. The new one will be a stand-alone permanent addition. Whether this will signal discontinuation of the older in favour of the newer, as we had announced concerning their Vanilia while reviewing their Havana Vanille last August remains to be seen. Personally I don't see the older Tubereuse moving much commercially and my strong suspicion is that newer is always preferable in this dance macabre of reformulations, so you know what you should do.

Hermès is issuing their newest unisex this coming April, a scent which will not be part of either Les Jardins, nor the Hermessences, nor the Cologne series (which they promised me they will implement with more instalments soon). Termed Voyage d'd'Hermès, the new fragrance breaks with the tradition of the house's bottle designs as well, taking the shape of one of the petite marocinnerie products into a glass shape that will hide the spray mechanism under a metal "pochette" designed by Phillipe Mouquet. According to a Vogue insider the release is NOT a mainstream launch, this is a special product for travelers, hence the clever packaging and will be exclusively sold at Hermes boutiques, which according to official info so far is a mainstream distribution product (boutiques and department stores). The scent will feature mainly musks with fresh and woody notes in the Jean Claude Ellena style.
ETA: Official info tells me the bottle is refillable offered in 35ml and 100ml and official launch is April 2010.

And let's not forget the re-issue of the previously limited edition Calèche Fleurs de Méditerranée centered on mimosa, which we had announced a while ago.
Interestingly, according to Sympatico.ca, "It was also announced in late December that the French label plans to launch a new brand in China, called Shang Xia. The goal is to play a bigger role in the Chinese market by creating items and styles using materials rooted in the Chinese culture". An interesting development to watch in relation and perspective to the markets catered by Hermes already and their future strategies.

To the delight of several Hermesophiliacs, the exclusive Hermessences are finally online, a rumour which we had entertained for a long while but is now reality. Interestingly, however, it is only the big bottles which are available for online purchase and not the discovery travel sets (those contained four mini-sprayers of 15ml/0.5oz in either four assorted fragrances, actually the original quartet introduced, or 4 of the same fragrance). You can visit the American site on this link. Although there are a few mentioned there, the international sites stock more of the line. Nevertheles Brin de Reglisse is lacking from all of them!! I hesitate to attribute it to a sudden omniplacent lack of stock, as it wouldn't make sense when the others are all at the ready. It would be perhaps be more indicative of the truth if I hypothesized that the ratio of natural lavender in Brin de Reglisse (an aromatic material extended to its natural extremetieis approaching licorice notes) required adjustment in view of the upcoming IFRA restrictions. Either that or...But let's not rain on anyone's parade with similar dishearteaning news as the Lutens discontinuations. I trust that Brin de Reglisse will be soon back online proving it's not chopped off the line.

Related reading on PerfumeShrine: Upcoming Releases, News from the Industry, Guerlain series

pics via moodiereport, miriamescofet.com and hermes

Optical Scentsibilities -new feature!

Perfume Shrine has an eye for the visual as well as a nose for the olfactual, as has surely been apparent to our readers by now. In the interests of pursuing the investigation of common themes running through perfume images, a new feature is introduced: Optical Scentsibilities. A feature focusing on elective affinities among images concerning fragrances that will run regularly from now on.

The idea came up while releafing my art books, which abundantly depict what Umberto Eco has so infamously made an academic career out of: semiotics, of course. Like "books talk about other books", images draw inspiration from other images and perhaps instill a new twist on an older theme. In this sense there is no purpose of talking about "plagiarism", as it is well established that there can be no parthenogenesis in art. Basically, everything has already been said and there is nothing trully new under the sun. However it is interesting to contemplate just how some undercurrent runs through similar concepts.

Today we focus on two takes on the dark-silhouetted-profile hovering over a bottle resting on the top of the knee. Here is an example by Fidji, the green floral perfume by Guy Laroche. The brilliant tagline reads: "The bare essential. All it needs is you". There is a quiet anticipation in the picture, as if you are waiting for that face to turn into focus, into the light and speak. Which is obviously what the perfume does for you, anyway...

And there you can witness a comparable image advertising the floriental Boucheron Femme. There is a difference in more overt sensuality in the second paradigm, conveyed through the half opened lips, which is logical considering that the advertisement came out in 2003 (and it had a similar male counterpart for Boucheron Homme), while the one for Fidji is older (per my calculations late 70s to early 80s). In most other regards however there is an uncanny similarity.

Another case is within the same brand: Rochas did a very similar print campaign for two of their feminine perfumes. Lumière came with this advertisment in 1986 (the scent first launched in 1984 and got re-orchestrated in 2000, reportedly to its detriment): the nude feminine back holds an aura of subtle seduction, seemingly vulnerable and leading to other paths to sensuousness. In this image the soft focus of the lilac colour palette imparts a soft halo of romanticism.

Contrast with this one, for Rochas' Mystère (scent launched in 1978, the ad is from the 80s). The same position of the model, focusing on the nude back and with a coif to match, but this time with a more dynamic arm position which, with its arrow line, suggests a certain assertiveness and with a dark yet fiery colour palette that hints at more seductive intentions.
I am guessing that here we have a case of a brand wanting to establish an homogenous aesthetic in its products and I think it succeeds in providing a backdrop of reference. This intent is more apparent if we notice the taglines: "Vous laissez tant d'énigme derrière vous" (=you leave such an enigma behind) for Mystère and "Vous laissez tant d'éclat derrière vous" (=you leave such a luminosity behind) for Lumière. If you are extra attentive you will also notice that the names are analogous in number of syllables, intonation and way of pronunciation.
Bravo, Rochas advertising team!

Pics from cofe.ru, image des parfums, parfums de pub and Ebay