Puredistance Papilio -Spring Awakenings: fragrance review & musings

 Papilio, the latest Puredistance fragrance, almost coaxes a butterfly to sit upon your shoulder: Its realistic depiction of a magnolia tree in bloom, of the fresh, lightly green scent of far off jasmine vines, the hint of greenery, the almost musky suede foil for its precious bottle is unparalleled. Everything about Papilio is lyrical and like a poem's cadenza; everything about it is a work of art.

butterflies by panpan on we heart it via pinterest

What will I ever do when I run out of my small sprayer? I'd be at a loss... Seriously, without the dramatics of a perfume collector who is always contemplating the end of their pleasure measured in missed sprays, like J.Afred Prufrock measures his life in coffee spoons, it's something to savor to the very end.

When Nathalie Feisthauer took on the creation of PUREDISTANCE Papilio, which launched back in 2023, magic happened. Soft citruses, heliotrope, and berry-stained palms of summers spent outdoors came back in the guise of colorful butterflies. Papilio got its name after the founder of PUREDISTANCE twisted the French word for butterfly, papillon. Seemingly entirely floral, but the soft leather and luxurious silky woods in Papilio wrap the memory into a creation irresistible among all floral suede compositions — it feels like being caressed by dewy petals!
 
It's difficult to contemplate just what makes a floral synthesis wonderful, just like it is difficult to render separate the effects felt by the intricate, but seemingly effortless composition of ikebana. Where one thread begins, another completes its course, rendering the final result silky and homogenous, without compromise to expectations for disparate effects, surprises and awe. Papilio caresses with the silky feel of a cool spring morning that raises your skin into goosebumbs just before the sunrays warm it up, the magnolias offered upwards to the sky in full bloom.

It's joyful and contemplative at the same time — a rite of spring, indeed.

Stylistically, it recalls the best days of L'Artisan Parfumeur, when they innovated with delicate compositions that seemingly brought nature on your plate, so to speak. Dewy, cool, green...in the ballpark of Jardins de Bagatelle and Cristalle eau de parfum.

Or maybe it's the idealized effect of nature, all Galatea-like, standing in front of an awe-struck Pygmalion, the tale of antiquity which prompted so many reflections about the relationship between creator and work of art.
The main office and design center of PUREDISTANCE is located in the Netherlands. In a historical building a small creative team — guided by visionary founder Jan Ewoud Vos — designs and refines the artistic world of PUREDISTANCE. All Puredistance products consist of high quality ingredients and components and are assembled by hand with great care, passion and a strong eye for detail. We have often reviewed them with this in mind.

It is also important to note that all PUREDISTANCE fragrances are only available as Pure Perfume / Extrait de parfum in perfume oil concentrations that vary between 25-32%. This is no different. They project moderately, with utter class, eschewing the hyped "beast mode" of the consumer who wants to get noticed, but last long on the skin.

Puredistance Papilio set and sizes

Papilio by Puredistance is available as extrait de parfum in 17ml (175 euros), 60ml (295 euros), and 100ml with handmade leather folder (490 euros) at the official Puredistance website and e-store. 

In Athens, Greece, it is available in the King George boutique at Syntagma Square.

My Perfume Collection: Puredistance Candy

Sheiduna parfum, purse gift set, photo by Elena Vosnaki

Puredistance M and Opardu, parfum spray, photo by Elena Vosnaki

Puredistance Black: fragrance review

Fermented prunes, cognac in oak barrels and handfuls of woolen knits folded into camphoraceous tissue paper that emits that borderline vibe between poison and medicine. Shadows growing longer and longer as the passage of the sun on the horizon wanes; lacquered furniture glowing in the flick of tallow candlelight; crayon designs fatty and saturated hanging off the walls depicting strange faces of old Asian men. There's a certain oiliness and smokiness about Puredistance Black, the upcoming perfume launch by the niche company founded in Vienna, Austria,, adorning it with the striking bone structure of a silent film icon, when shadow and light played the game of drawing the eye across a never ending vista of possibilities; even the slightest tremor of facial muscles gained reinforced nuance in this medium. Or to quote Lydia in Beetlejuice: "Well, I've read through that handbook for the recently deceased. It says: 'live people ignore the strange and unusual'. I, myself, am strange and unusual."

via latino-review.com

Puredistance has wisely limited its aromatic outpour to one fragrance per year (or even less frequently) choosing to differentiate itself from the many niche brands who dilute their essence in too many simultaneous launches. It has also set the bar pretty high with their stupendous masculine M fragrance and their graceful I and Opardu perfume for women, so expectations are understandably high for their newest release. Black doesn't disappoint, especially since it fills a void in the line that we hadn't realized was there. It's different enough from the leathery and attention-grabbing M fragrance with its elegant 1960s character, and projects as something darker, untamed by the ways of the civilized world. The concentration of 25% essence in Black certainly guarantees a rich experience, however the concept of a whispering scent is adhered to most faithfully; the secrets of Puredistance Black are revealed very slowly, discreetly, from mouth to ear rather than on speakers, a feat by perfumer Antoine Lie (famous for the infamous Secretions Magnifiques and many Etat Libre d'Orange fragrances, among others), given the intensity of the raw materials.

The company doesn't give away any of those raw materials. I absolutely love this; it will make reading and hearing impressions by those who will subsequently test Puredistance Black a real treat, as the mind often interferes with what the nose perceives. Mine is attacked by a quasi-brutal opening with a tangy citric fruitiness allied to the darkest, earthiest patchouli possible, like snails coming out of the bush in the dusk, but the cloak of the night soon mollifies it with a woody cluster of honeyed plummy-cedar notes reminiscent of the Lutens canon and a "suede" orientalism. The sweet melange is also reminiscent of pipe tobacco, laced with a boozy aftertaste that lingers. (I hypothesize smoky cypriol/cyperus and vetiver should be featured too). Chewy, a meat course for non vegetarians.

The essence of the concept for Black by Puredistance was to create a perfume that is close to the wearer and releases sensual and elegant scent layers in a whispering way—without shouting. A mysterious fragrance that stays in the shadow, giving away —only every now and then—part of its nature. Perfumer Antoine Lie loved the concept presented by founder Jan Ewoud Vos and created a sophisticated perfume full of charm with the same elegant personality as the timeless classic Puredistance I, but then more masculine and oriental.

via shootxmylife

If I were to offer a comparative assessment, even though the press material does coach me not to analyze too much, I'd say Puredistance Black reminds me of the darkness and weirdness factor of Goutal's Un Parfum Cheri, par Camille, fueled by an intense Indonesian patchouli grade replete with all its earthy chocolate and darkness "dirty" facets. But whereas this shadowy woody chypre flopped for Goutal, alienating the regular customer who hankered after delicate florals resting atop angels' wings, Puredistance has the cojones to follow through on the sheer sparsity and clarity of their line: there is no "definitive" demographic for Puredistance (yet) and this plays to the company's advantage.  Black would be also liked by those who appreciate Borneo 1834 and Bois de Violette or by oudh and tobacco fragrances fans, as the bittersweet oriental feel would appeal. Although marketed as a masculine, in many ways it's what Coco Noir might have been (a scent marketed to modern women who shun florals and sweet gourmands). Minor gripe about the name (thingamagick) as we have discussed before, but one can't deny its evocative powers.

According to Puredistance, Black is created in Paris by the famous French perfumer Antoine Lie and it will be available from December 2013 in 17.5, 60 and 100 ml flacons.

In the interests of disclosure I was sent a sample vial by the company pre-release.

Puredistance Black: new fragrance

"Deep beauty is best experienced in the dark. Envision. Smell. Feel. Don't analyse. Today's trends to know everything and to show everything mute our magic feelings of inuintive beauty. Puredistance Black treaures the beauty of the unknown."

Puredistance BLACK is an understated elegant and mysteriously charming perfume that is close to the wearer and releases sensual and elegant scent layers in a whispering way...

The essence of the concept was to create a perfume that is close to the wearer and releases sensual and elegant scent layers in a whispering way—without shouting. A mysterious fragrance that stays in the shadow, giving away —only every now and then—part of its nature. Perfumer Antoine Lie loved the concept and created a sophisticated perfume full of charm with the same elegant personality as the timeless classic Puredistance I, but then more masculine and oriental. And as a consequence of the concept of BLACK (that treasures the beauty of the unknown) we will not reveal the ingredients of Puredistance BLACK....

Puredistance is created in Paris by famous French perfumer Antoine Lie and it will be available from December 2013 in 17.5, 60 and 100 ml flacons. Expect however a preview from PerfumeShrine in September!

news via press release

Puredistance Opardu: fragrance review & draw

I am doubtful as to whether an elegant yet lush floral with woody undertones is really reminiscent of the opulence of the 1920s and 1930s. Historically, I know these were years when florals were given the sheen of aldehydes, transposing them from worlds of flower beds into vistas of abstraction (Je Reviens by Worth, Chanel no.5, Bois des Iles), and big profuse chypres, often with decadent fruity notes (see the pineapple in Colony by Patou, the peach-skin in Mitsouko by Guerlain et al) or leathery scented accents (Cuir de Russie by Chanel, Scandal by Lanvin for instance), reigned supreme. In that sense Opardu, the latest fragrance by Puredistance, is rather incongruent, but it is delightful all the same in its own genre, much like all the fragrances in the line have proven so far: from the smooth bravado of M by Puredistance to the nostalgic femininity of Antonia, the compact line is well thought of, evidenced by the lack of continuous releases heaping up like an avalanche on us -much like it happens with some other niche lines that shall remain unnamed.

via http://osullivan60.blogspot.com

No, Puredistance makes an effort and as soon as the first transparent drops of the new elixir, Opardu, landed on my skin I knew that this was another quality fragrance from them. My only complaint? For a parfum concentration, it seems weaker, less lasting than the others. But don't let that stop you from trying for yourself.

The inspiration
The word 'OPARDU' is a creation of the owner and creative director of Puredistance: Jan Ewoud Vos. "When he came up with the word OPARDU he felt that this word had always been there, in a mysterious way... evocative and strangely familiar" the official story goes. I can't say it means anything specific to me, yet it does evoke leopards, bringing to mind Visconti's glorious and utterly romantic Il Gattopardo in mind.

"It took more than a year to further work out OPARDU. Central to the 'feeling' of OPARDU have been the expressive paintings of Kees van Dongen, in particular one of his illustrations for the book 'PARFUMS' by Paul Valéry, published in 1945 in a limited edition of 1000. (Jan Ewoud Vos is the owner of book no. 429)." [according to this info]

 The bouquet in the middle below is an illustration of Kees van Dongen

The perfumer

When Jan Ewoud Vos showed this illustration of Kees Van Dongen - a rich and lush bouquet of flowers - to Annie Buzantian, the famous Master Perfumer from New York, she instantly fell in love with it. The first word that came to her mind was 'Opulence'. She also felt this nostalgic feeling for the early years of the previous century; the golden age of perfumery. And then her work began. As a starting point Annie used a reinterpretation of a classic carnation she had already created which was safely stored in one of her 'secret' drawers.

How it Smells 

To my nose the dominating sensation is not of a classic carnation (those tended to be clove-spicy affairs, like in Caron's Poivre & Coup de Fouet), but rather of lilacs; pollen-dusted and with nectarous facets that mingle with a smidgen of green, transparent gardenia impression and a hint of powder and cedarwood. These lilacs are divested of their more melancholy, rained-upon ambience that En Passant by perfumer Olivia Giacobetti for Frederic Malle's perfume line has turned into a cult. That was a passing impression of walking under an umbrella in the early spring just catching a whiff of white lilacs in the distance from some stone and cement-walled garden afar. Here, in Opardu, the purple lilac is trembling under the morning sun and the white flower notes (not especially indolic, but not sanitized either) provide a tinge of honeyed sweetness. The wink of a bit of spice could be said to evoke a carnation interpretation, though I'm mostly struck by the inclusion of the non mentioned powdery soft and woody-earthy garland of ionones (rendering a violet note) and what I could liken to a hawthorn/mimosa note with a little muskiness. If you have always admired Vacances by Patou (1936) but have been frustrated by its rarity (now that even the 1980s reissue is discontinued for so long), Opardu can provide a good substitute.
This delicate bouquet in Opardu makes for a very feminine and subtle composition that is graceful rather than opulent and restrained in very good taste. I would have loved it to be a bit more maxed out for the opulent effect and for greater tenacity, but that's just me.

Notes for Opardu by Puredistance:
Main notes in Opardu as announced in time of writing are: carnation, tuberose absolute, jasmine absolute and gardenia with a background evoking the gentleness of romance through soft powdery notes. (All notes will be officially revealed in the first week of November, when I will update).

OPARDU will be available in a 17.5 ml. Perfume Spray and a 60 ml. Perfume Flacon as pure Perfume Extrait (32%) only, in November 2012. Available at select carriers.

A sample of the as yet unreleased Opardu parfum will be given to a lucky reader who comments on this post. Draw is open internationally till Sunday midnight. Draw is now closed, thank you!

 Music: Φεύγω (i.e.I'm leaving...all those years I'm leaving) by Greek songwriter Orpheas Pieridis, adapted here & sung by Dionyssis Savvopoulos.

In the interests of full disclosure I was sent a sample for consideration.

Puredistance I & Puredistance M, master perfumes: fragrance reviews

The ultra-exclusive (and ultra-expensive) Puredistance perfumes prove that not all such claims are bogus: Here are fragrances worth the trouble of going to lengths to sample them at the very least: They're rich, smooth, very luxurious-feeling indeed and even if the campaign is positioned to extol the exclusivity factor, the jus does deliver each and every time. The current collection includes Puredistance I, Puredistance M and Antonia, the latter of which I intend to come back to in the near future.

Puredistance the brand was founded by Jan Ewoud Vos in Vienna, Austria. If you have ever been to Vienna, you can't have failed to notice how it's probably the most civilized place on planet earth: a place where music flows forth endlessly from every street corner, people smile to each other in the streets in greeting (I'm talking perfect strangers here) and the elegant center of art attracts artists and free thinkers from all over the world in peaceful co-existence of different idiosyncrasies. The world famous Wiener Werkstätte (a production community of visual artists founded in 1903 by the artists Josef Hoffmann and Koloman Moser) is characterized by pure lines and minimal decoration and it is this which provided the inspiration for Puredistance lean lines in Swarovski crystal for their bottles.
Jan Ewoud Vos says: "Since several decades, people have conceived a very distinct image of what a perfume is about. And that image does not fit Puredistance. This will make it harder for us to be noticed. Puredistance is not made to last for a few years, like most new perfumes do, it’s made to last forever. Therein also lies strength. We don’t need to rush things. It will take time, but it will happen. For as I’m concerned: also this is predestinated. Real beauty will never go unnoticed.".

Before you start rolling your eyes like I was before actually testing them out, let me state this once again: These are quality fragrances that last especially long, come in parfum concentration that is delightfully smooth-smelling and provide that can't-knock-it feeling like a million bucks mood. Now let's get down and start salivating over the details.

Puredistance I is the first creation of the Puredistance company; a floral oriental, which was created by Annie Buzantian from Firmenich, NY, on a formula she had been working for years. Byzantian considers it her favorite perfume and her personal Masterpiece, which should be a foregone conclusion as it began as a quest for creating her own personal scent. Puredistance I feels like Chanel No.5, Guerlain's Cruel Gardénia and Narciso Musk for Her (the precious oil parfum) fused into one crystal clear and delightfully "clean", lightly soapy-lightly powdery melody on skin. It's practically purring with delight on my arms, its cool and warm facets competing for center stage all the while. That element which makes No.5 so compelling, the muskiness that exalts the idea of freshly scrubbed bodies which exude their own natural scent, is reprised here in a composition that infuses a little powderiness into the fresh almost ozone top notes that surprises and enchants. Annie Byzantian eschewed the traditional "luxe" techniques (raw materials that scream "I'm expensive", heavy character to denote richness etc) and instead provided a streamlines, seamless formula that feels timeless. You don't have to stink to high heavens to prove your mettle as a perfume aficionado: Here is proof that a subtle, elegant, "fluted" approach is just as memorable.
The composition is a sophisticated floriental with fresh opening (magnolia and an ozone-watery lily of the valley accord) and an overall floral and soft character which shimmers delicately like rose gold set with tiny diamonds on lily-like fingers. The more you leave it on skin the more it gains in soapy-powdery feel, quite delicate and feminine to the core, like exploring a woman's intimate secrets revealed only in the quiet of the night. The white musk and sandalwood are what remains poised when the sing of the birds at dawn has echoed through the night chambers and the sweet embraces are over.

Notes for Puredistance I include tangerine blossom, cassis, neroli bigarade, magnolia, rose wardia, jasmine, parmenthia, natural mimosa, amber, vetiver and white musk.
The perfume extract contains 32 % perfume oil which makes for a very long-lasting experience; you will wake up to the beautiful scent still lingering on your pillow.
The limited edition Crystal Masterpiece is available as:
A Crystal & 24 carat Gold version - 2048 pieces (2750 Euro retail)
A Crystal & high-grade Steel version - 4824 pieces (1750 Euro retail)
The separately available refill, a 17.5 ml. perfume spray (165 Euro)

Thankfully Puredistance DO sell the refills without you having to fork out so much cash for the crystal flacons, beautiful as they are, so if you're just after the juice, here's the option: just ask them for details & stockists (site info on the bottom)


Puredistance M is a wonderful leather fragrance that is perfectly unisex (M can stand for male, but it could also be thought of as upside down, aka W, aka, for women!). Conceived as giving the luxurious sensation of sitting snugly inside the new leather interior of a grey Aston Martin, preferably on Her Majesty's Secret Service, it feels exactly like that: warm, comfortable, expensive, very satisfied with itself. Puredistance M Perfume was made in London by Roja Dove, famous for his own bespoke and semi-bespoke line at Harrods where he directs the Haute Parfumerie, as well as his position at Guerlain for years. Puredistance M is made from a high concentration of perfume oil (25%) and available as a 17.5 ml. perfume spray in a metal grey giftbox or a leather case for the purse (or that glove compartment of that grey Aston Martin!) besides the more expensive crystal presentations.

To me Puredistance M feels like a clove-y leather fragrance reminiscent of retro fragrances that hard-core aficionados appreciate, such as En Avion by Caron; it's delightfully sensuous and uncompromising with a smoother underside than the Caron forebearer, all tactile satisfaction caressing the plush. In the first moments the spicy cinnamon-clove tinge embracing a discernible rose, is prominent, creating a vintage ambience with the slightly bitter nuances of leather in the mix, while the more it stays on skin the more it softens and becomes a skin scent with a faint whiff of ambery-musky sweetness that is delectable.

I know these are not Austrian images I'm going to conjure, but it's like the best things about 1960s Sean Connery and Michael Kaine in Alfie rolled into one and they produced an imaginary super-child that would smell of Puredistance M. I'm totally smitten!

Notes for Puredistance M include bergamot, Amalfi lemon, jasmine, rose, carnation, cinnamon, cloves, vetiver, patchouli, French cistus labdanum, oakmoss, musk, woods, and leather.

The Puredistance perfumes are available on the official Puredistance site, Harrods at London, Lianne Tio's boutique in Rotherdam (the one famous for her Goutal fragrances), at The Scent Bar in Los Angeles and other boutiques around the world (Find a complete list of retailers here).

Pics of Catherine Deneuve and Michael Kaine via Life magazine.
Disclosure: I was sent tiny samples of the perfumes from the manufacturer.

Puredistance Parfum Luxury Set Giveaway

It's cloudy and grumpy today and I want to brighten your day and mine. So off to a lucky reader goes this deluxe pure parfum set by Puredistance, a niche brand located in the Netherlands.

It includes Puredistance I, M and the latest Antonia in a leather-bound case with individual fabric-covered cases which snap shut for each scent. Can I say that they smell absolutely breath-taking and gorgeously luxurious? Antonia is delicious and perfect for the warmer months ahead and now you can sample them all at leisure.

Tell us in the comments what brightens your day and I'll pick a lucky winner. Draw is open till Sunday midnight.
Check out the Puredistance site on www.puredistance.com.

Oh and in case I forget, the winner for the Lutens sample is Vintage Lady. Congrats!

Puredistance Black Crystal Column: exclusive preview

Puredistance, the uber-niche luxe Viennese brand, is launching their new Black Crystal Column, the ultimate accessory to the Puredistance I perfume spray. The minimalistic concept of the Black Crystal Column is reminiscent of traditional Japanese design. Black and gold have always been a powerful and elegant combination provided the design is not over the top. In this case the deep black and warm gold of the Black Crystal Column are used in an understated and elegant manner. The Founder of Puredistance, Jan Ewoud Vos, says: "The first reactions to the Black Crystal Column are unanimously positive. There is a kind of magic to it that is hard to explain. As Coco's Chanel little black dress became the epitome of chic and simple elegance, this Black Crystal Column to me is the ultimate example of a perfectly simple, yet very desirable object. The Puredistance I Perfume Spray perfectly fits into the Black Crystal Column and the combination of the two is simply magic!"

The idea for the Black Crystal Column was born in November 2008 in Moscow when the Puredistance team sat together in bar of the Ararat Park Hyatt. Just when the economic crisis was starting to knock on the door. The Puredistance team knew that launching new truly exclusive products would not be easy for a new brand like Puredistance, yet felt confident about the future of truly beautiful and exclusive products in the long term. And they decided to continue the design and production of the Black Crystal Column. (After all, wasn't it just after the the Wall Street Crash of 1929 that Jean Patou launched his famous perfume Joy? An extremely expensive perfume, created during the worst possible economic times.)
Jan Ewoud Vos says: "We will launch the Black Crystal Column in Florence at the Fragranze fair that takes place from September 11-13 [You can read our article about it here]. The Fragranze fair is dedicated to the best perfumes and fragrances in the world and brings the leaders of niche perfumery to Florence. The 'Black Crystal & Gold' and the 'Black Crystal & Steel' Columns will be the highlights of our presentation in Florence with of course Puredistance I Perfume, the heart of Puredistance!"

The retail price of the ‘Black Crystal & Gold’ Limited Edition (only 750 pcs) including two Puredistance I perfume sprays is 2.750 euro. The ‘Black Crystal & Steel’ Limited Edition (1250 pcs) including two Puredistance I perfume sprays is 1.750 euro. The retail price of the 17.5 ml. Puredistance I perfume spray is priced at 165 euro.

Puredistance is available at: the Puredistance Perfume Lounge in Vienna, in the online boutique at www.puredistance.com and at selected stores worldwide including, but not limited to world renowned places like Roja Dove's Haute Perfumery in Harrods London, Corso Como in Milan, Quartier 206 in Berlin, Taizo in Cannes, the Gallery Lirouage in Moscow and Swarovski's Crystal World in Wattens.

Read the full story at http://www.puredistance.com/ where you can download the 'Story of Puredistance", a 120 page book about the company and its products.


Info & pics via press release