Monday, November 8, 2010

Yosh Han: Meet & Greet in NYC


Jodi Arnold NYC is hosting the launch of one of Yosh Han's successful, all-natural fragrances, held at the homonymous fashion boutique this Thursday, Nov. 11 from 6pm-8pm. Renowned artisanal perfumer Yosh Han will appear at Jodi Arnold NYC at 56 University Place (at 10th Street). Come meet Yosh and experience her new Evanescent Collection. The fragrance expert will also help attendees customize their scent, using a unique blend of chakra energy, numerology, and fragrance families.

"The women who say they 'hate perfume' are often the same ones who love the larger world of aromas, like scented flowers, savory cuisine, decadent desserts, and aromatic wines. 'Perfume haters' have negative feelings about the existing conventional way of perfume perception: mass-market department store overload or too much perfume in a small elevator. When you’re in a busy department store, your primal instincts and adrenals kick in. And if you have one too aggressive sales person pushing that smell on you, well, it’s understandable why you may have an adverse reaction to perfume." - Yosh Han

Read a full interview with Yosh.

There is no ticket or reservation involved. You can see more current info on Facebook.

10% off Ormonde Jayne


Ormonde Jayne is no stranger to offering its loyal customers (but also those who would love to try out the prestigious line) incentives to buy every November, as has been witnessed on these pages for a couple of years now. So, indeed, to celebrate ThanksGiving, Ormonde Jayne would like to offer a 10% discount on all orders from 7th November to midnight 25th November 2010.
Just add the promotion code 'THANKSGIVING' at the checkout on the site.

Saturday, November 6, 2010

The winner of the draw...

...for the Not a Perfume sample is Margaret. Congratulations and please email me with a shipping address, using the email in the profile or About page, so I can have your prize out to you soon.
Thanks everyone for the participation and till the next one!

Friday, November 5, 2010

Juliette has a Gun Not a Perfume: fragrance review & draw

Damn right! If you want to take the ironic (but reversely spot-on!) name of the latest Juliette has a Gun fragrance literally, then you're most certainly there. Not a Perfume, Romano Ricci's latest project in his niche line features one of his favourite perfumery materials...solely. In short Not a Perfume is a dilution of Ambrox (an elegant, inviting creamy musky-woody material we described in detail on this article) in ethanol, to be sprayed on by people who abhor the idea of smelling of something immediately identifiable as perfume.


Indeed the fragrance opens on a singeing the nose blast of alcohol. Is it any good on the whole? If you're questioning whether it smells good, yes, it does, if monochromatically so (imagine an outfit on ton-sur-ton pearl grey). Ambrox does, you know (again, refer to my Raw Material article on it). And Romano Ricci had predisposed us of this notion by heavily relying on it for his previous effort, Calamity J. and including it in all his perfumes. But is it enough? Not it's not. Even if it hides a small helping of violet leaf or iris as I suspect, it's still not enough.

The problem lies with the utter lack of originality; what was arresting first time around becomes a little tired the second time: The idea of anti-perfume was brought out on the market with a bang by the sultan of orientalia (and thus it was particularly impressive and controversial), Serge Lutens with his L'Eau. The formula relying on a single material was first exploited by Helmut Lang (the rare musk in his defunct Velviona) and perfumer Geza Schoen with his Escentric Molecules. The advertising showing a woman drinking from the bottle as it's supposed to be a non-perfume ~therefore good enough to drink!~ was first explored by Moschino in the 1980s as we showed on a previous post.
What's left? The claim that using Ambrox and Amrbox ONLY is a surefire way to avoid allergies (To test the hypothesis I refer you to Umberto Eco's excellent article in Corriere della Sera from the 1970s about advertising ethos by the Bic pens company and his breakdown of their lacking, misleading syllogism). This's got to be a first, addressing the millions who are increasingly sterilising the public space with their abhorence of anything perceived as floating for the sheer pleasure of smelling like perfume. Brownie points, you've got that down pat, mr.Romano!

For our readers ~and since it serves as an educational tool as to how the raw material Ambrox smells~ we offer a sample of Not a Perfume to a lucky reader (coming from a decant we purchased ourselves for reviewing purposes). [Draw is now closed, thanks!]

Not a Perfume by Juliette has a Gun is available at Colette, Paris for 65€ for 50ml and for 88€ for 100ml. Pricey for what it is!

A harsher criticism of the concept can be viewed on Octavian's post.
Pic via thebeautybutton.co.uk

Ambrox/Ambroxan: a Modern Fascination on an Elegant Material

When a new raw material enters the perfumery scene only the involved few are cognisant of the fact. When this raw material however takes the role of manna from heaven in times of crisis, however (see how synthetically-derived irones for substituting orris butter produced "the year of the iris" and how synth aoud made 2009 the year of "oud") companies invest it with panegyrics extoling its qualities. The latest material to do that is Ambrox and if you thought you haven't smelled it before think again: Almost everyone has a rather good scent memory of it through the ubiquitousness of Light Blue by Dolce & Gabbana, composed by Olivier Cresp in 2001, to name but one of the scents which use this raw material in ample amounts. In synergy with other two synthetics, Z11 and Norlimbanol, Ambrox gives Light Blue that non-perfume smooth base which made it so very popular and instantly recognisable on commuters and elevator partners across the globe.

As is usual on Perfume Shrine when dissecting perfumery materials (this is the list with the posts on them) we revert to a little Chemistry 101 to explain Ambrox and its smell in detail. The chemical formula for Ambrox is C16 H28 O. Ambrox was therefore born through organic chemistry in the 1950s at the laboratories of aroma-chemical producing firm Firmenich SA as a substitute for ambergris (grey amber) which was very expensive for wide use in fragrances and exceedingly scarce. (You can read more on ambergris and its commonalities/differences with the term amber on this article). Although used interchangeably with Ambroxan as they share almost identical odour profile, they are not one and the same. The construction of Ambrox follows the route of sclareol, a product of the process of clary sage, a natural essence known to aromatherapists for many years [source]. Nevertheless another path exists for Ambrox synthesis, this time from labdanoic acid, since 2002. The main diterpenoid of the acid fraction of non-polar extracts of Cistus ladaniferus L.) converts using an organoselenium reagent, is then oxidatively degradated in its side chain, and finally cyclization of the resulting tetranorlabdan-8α,12-diol happens. Thus, Ambrox is obtained by a six-step procedure in 33% overall yield from methyl labdanolate. [source] Other paths include synthesis from (E) Nerolidol and β-ionone, as well as through (+) -carvone and thujone. [source]

Ambrox is typically used as one of the base notes of perfume compositions, due to its extremely lasting velvety effect which oscillates between an impression of ambergris (salty, smooth, skin-like), creamy musky & labdanum-like (read on labdanum on this link) and with "clean"/blond woody facets in the mix too. In short, a fascinating molecule that presents itself as a prism through which different facets can shine. Its reception is undoubtedly one of positive response: You're hit with something that smells warm, oddly mineral and sweetly inviting, yet it doesn't exactly smell like a perfumery or even culinary material. It's perfectly abstract, approximating a person's aura rather than a specific component, much like some of the more sophisticated musk components do. Fittingly, Ambrox solves some of the shortcomings of the latest IFRA restrictions on several musks and animal-like base notes. No wonder it's been used so much in perfumes in the last couple of decades! Although one might argue that synthetics replicate naturals due to increasing constrictions on formula costs on the part of perfume companies, the truth is Ambrox is relatively costly in the mostly inexpensive world of synthetics. However until recently companies were reticent into mentioning its inclusion in a perfume formula. It took the pioneering guts of Geza Schoen and his niche brand Escentric Molecules to elevate chemistry into the realm of bottling single molecules in bottles to be put on one's vanity or bathroom shelf: Molecule 02, solely an Ambroxan dilution was coupled with Molecule 01 fed on only Iso-E Super (details on that material on this link).
Recently companies however took on a different path, actually boasting on their flamboyant, mono-chromatic use of this popular material, thus making ultra-hip Parisian concept-store Colette’s newsletter talk about "fragrances fed on Ambrox"! 2010 might well be the year of Ambrox as apart from Juliette has a Gun who boasts on their sole use of Ambrox diluted in ethanol for their Not a Perfume, other companies bravely declare the emphasis on this synthetic: Another 13, from the New York based brand Le Labo and M Mink by Byredo. The latter fragrance uses Ambrox alongside chypry, aromatic and animalic tonalities which are reminiscent of ink.
Whatever you might think of it, we haven't seen the last of Ambrox yet!

List of Perfumes containing perceptible Ambrox/Ambroxan at the base
(Listed in diminishing order of perceptability. NB. The highlighted links lead to reviews/more info):

Not a Perfume by Juliette has a Gun
Molecule 02 by Escentric Molecules
Another 13 by Le Labo
Calamity J by Juliette has a Gun
Mille et Une Roses by Lancôme
Eau de Fleurs de Capucine by Chloé
Light Blue by Dolce & Gabbana
Vetyver by Lanvin
Géranium pour Monsieur by Frédéric Malle

Baie Rose 26 by Le Labo
M Mink by Byredo
White by Lalique
French Lover by Frédéric Malle
Portrait of a Lady by Frédéric Malle
Rumeur by Lanvin
L'Eau d'Issey Goutte sur un Pétale by Issey Miyake
Midnight Poison by Christian Dior
Emporio Armani Diamonds for Men by Armani
Silver Black by Azzaro
1881 Intense pour Homme by Cerruti
Extravagance d'Amarige by Givenchy
Cuir pour homme by Esteban
A Scent Eau de Parfum Florale by Issey Miyake


Please note that another name for Ambroxan is Orcanox, such as mentioned in Etat Libre d'Orange Malaise of the 1970s



pic via perseus.blog.so-net.ne.jp

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