
A small scented trip in a promising locale is taking me away for the weekend. I promise to come back with tales of the kashba, tajines and Atlas cedar and any perfume treasures unearthed.
First of all, the reign of "celebrity scents" is coming to a slow end. (Those are fragrances bearing the name of a famous person, produced by a couple of companies excelling in that brief, like Coty or Parlux). It's not simply that perfumistos, people with an acute interest in fragrance, are getting completely jaded and being vocal about it on online fora. It's also that there is simply too much celebrity juice out there.
On the other hand, there seems to be an indirect marketing strategy in which the familiar and old stanby, the fashion designer turned fragrance-churning big name, is used again in new and ingenious ways to provoke the response of a more aware consumer who is leafing through glossies like always, but is also interested in online information. Evidence: the latest column by Tina Gaudoin in the Wall Street Journal Magazine which tackles the Italian designer Giorgio Armani and his illustarted talk about scents and sensuality. (I admit I had no idea he had been in medical study at any point in his career! The things one learns...But I do adore capers!!!) Are the people reached that way more likely to sample his latest venture, Idole d'Armani?
On the same issue of the same medium there is another interesting piece about the most prized spice, saffron, a literal stamen by stamen worth of gold foil due to the labour-intensive harvesting. Saffron notes in fragrances have known a surge in niche releases and the reason is not hard to see, judging by the culinary effect the red spice possesses: "Comparing saffron to other culinary objets d’art is a nonstarter. Drugs are more appropriate. Too much and a dish overdoses on flavor. In excess, it can even become toxic. “Eating handfuls of raw saffron will shut down your liver,” Sharifi warns. But a tenth of an ounce, say, what Andrés might add to a saffron cake, can carry a dish on its shoulders, brightening the color to a golden orange and cutting the sweetness of a dessert with its grassy, metallic punches. (And just a dash will add at least a few dollars to the price of any dish.)" Would the popularity of exotic ingredients in cuisine result in an increased awareness of "scentsorial" experiences out of the perfume bottle? After all, smell and flavour are closely entwined and the discenring perfume wearer is often an equally investigative, adventurous foodie. Could these old, nay, ancient ingredients (crocus from which saffron is extracted was known by the prehistoric Aegean populations) become the new items to replace the pink pepper, the iris and the ~synthetic, by now~ oud which have taken the niche and mainstream market by storm these past two-three years? Cheers to a new route chosen, if so, and I raise my glass to this back to the future!
Yes, they caught the blogging germ (official blogs seem to be big right now) and from 14th September (this coming Monday, that is!) you can read all about their creative process, their interests and their little confidences at http://www.rykielles.com/. Shopping, littérature, photo, music., video exclusivities, archive fashion shoots.. the posh Parisian quartier de Saint Germain des Prés takes its own digital life under the direction of Natalie Rykiel who will be blogging with nom de guerre "Dita du Flore". And once a week the feature "Sonia's Choice" by Sonia Rykiel herself. Blogger Garance Doré has realised a photo exclusive which you can discover in its entirety on http://www.rykielles.com/ this coming 14th September.
Their newest upcoming release, Approdo (the word signifies landfall) presents the mergence of sea and land producing a fragrance of vigor and optimism that is aimed at both sexes. The fragrance is promising to give a smell of saltiness, the characteristic tone of the sea breeze with a "mineral, almost metallic hint". The rest of the composition is poised on woods, aromatic herbs, spices and local flowers.
The story which accompanies the newest launch is quite lyrical: "In the distance, a white triangle emerges from the surface of the sea. It seems to rise and approach, until you glimpse the hull of a sailing yacht siding across the water with elegant, harmonious movements.A little later, it draws close to the quay; once the mooring operations have been completed, a group of smiling people disembarks: the pleasure they feel about having shared an enjoyable, personally enriching experience is immediately palpable. Approdo tells the wonderful emotions that are the gift of a direct relationship with the sea. The pleasure of setting foot back on the land blends with the sweet regret at leaving behind the lived experience".
First L.T.Piver, an historic house and one of the oldest ones, is renovating their packaging for the entire line and issuing Cedre, Cuir, Epices, Vetiver, 4 masculine fragrances centered on cedar, leather, spices and vetiver respectively.
Memo is much more modern, but they're also taking the chance to introduce Moon Safari, a fragrance composed by Clara Molloy (on the right) and encompassing notes of mandarin, verbena, leather, vetiver and tonka beans. The fragrance will be encased in the familiar rectangular bottles with dots and the juice is a golden yellow.
Humiecki & Graef, another concept-line, after Skarb which rippled the pond with their advertorial, is issuing a new fragrance called Clemency (still under wraps, news on that to be added when available).
The sensuality evoked by quality lingerie is not illogically compared to the feeling instigated by that category of fragrances which we call "snuggly" or "cashmere sweater" scents (like Bois des Iles, Barbara Bui Le Parfum and Rykiel Woman). Industriously ~and indeed fittingly~ lingerie designers have not been idle: From Barbara Bui to Fifi Chachnil all the way to the more bubble-gum sporting Victoria's Secret, major brands have expanded into smells to accompany their smalls.
The Natori flacon is a deep purplish black inspired by the lotus blossom, a flower imbued in symbolism in Eastern cultures, where poets have compared the blossom's furling leaves to female silhouettes coming out of their bath (There's something to be said about poets, flowers and women!). The cap is smooth like a river pebble. There is a small "window" on the body of the bottle, recalling the design of the inro-shaped Opium splash bottle, from which one can see the purplish shade emerge triumphant. Its purple colour recalls royal gowns but also the merging of opposites: like the primaries that conspire to create it, it possesses both cool and feisty vibrations.
Délices strikes me as spicy, with a light and fresh bouquet of lavender and aldehydic notes for pizzaz, murked by an amber bottom that reminds me of classic orientals and chypres of the 30s, by Patou or otherwise. There is also a kinship with 1000, a later floral chypre woody (1972) by Jean Patou which looks like it has been inspired by its ancestor because of its chypré tonalities and rosy nuances which hide in the heart of both perfumes. Although its time of composing would tie it to perfumer Henri Giboulet, resident at Patou since 1940 and most famous for the soft floral Gin Fizz for Lubin (1955), the style and architecture of Delices personally reminds me of Henri Alméras's opus (both for Poiret and Patou).
1889-2009: Tempus fugit....It's been 120 years since a young seamstress by the name Jeanne Lanvin was inspired to create one of the couture houses that ranked highly at the elegance stakes in Paris. After many decades, Albert Elbaz, current designer for Lanvin, is cleberating ther olfactory heritage of Lanvin with one memorable collectible limited edition of Arpege, the house's enduring aldehydic classic. The scent in Arpege 120 remains the same with the well-loved fragrance, while the outer packaging reprises the mother and daughter duet which was the emblem of the original deign, but in modern Parisian fashion, signed Albert Elbaz.
The lore of bees and honey harkens back to ancient civilisations who cultivated the arid, unforgiving soils of the Mediterranean and prized the industrious insects for their rich products and their amazing navigation skills (allegedly via tiny crystals naturally embedded in their brain) which made them easily domesticized. From freemason to wiccan, bees and honey appear frequently ever since antiquity as references to a society that is more tightly ordained than ours and an example of how nature and the eternal female finds a way for everything: even the promiscuity of the Queen Bee is a guarantee of safety and health of the entire hive, according to biologists! The survival of the bee is impressive, much like they themselves are considered a link between this world and the underworld. Mycenean "tholos"-style tombs are shaped to look like a beehive, while Melissa is nothing more than the Greek name for...bee (Μέλισσα), while Deborah is also linked to ancient bee priestesses.
The famous golden Minoan "Bee Pendant" depicted on the left is technically immaculate and presents great merit from a conceptual viewpoint. Discovered at Chrisolakos, the burial ground outside the palace of Malia in Crete, it is now surrounded by other sacred objects such as ceremonial Labyrns (giant double axes) and beautiful gold rings and "double axe" and bee jewellery at the Heraklion museum in Crete, Greece. More powerfully, the bee stood as the symbol of Πότνια, "Mistress" or "Pure Mother Bee" according to Minoans and Myceneans. Her priestesses were called "Melissa", same as with worshippers of rural goddesses Artemis and Demeter.
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Another version wants Napoleon moving into the Royal Palace at Tuileries and not wanting to keep the existing drapery with its embroidered fleur-de-lys (the previous French Royal emblem and one which also alludes to Mary, mother of Jesus). Being frugal on spending on new ones, he ordered them instead to be turned upside down, thus offering the world a new symbol: the bee. Lastly, conspiracy theorists might attribute his choice to freemasonry, where the bee stands as a hieroglyphic of the highest order.
The house of Marcel Rochas issued Moustache in 1948, as one of the select few fragrant specimens bearing the handiwork of that elusive (but talented) personality Thérèse Roudnitska, the wife of trismegistus Edmond (who also had his skillful hand in this) and the muse to her husband's Le Parfum de Thérèse (now in the Frederic Malle line). Thérèse, a student of l’Ecole de Chimie in Paris (she gratuated in 1941) apprenticied at the De Laire company at the laboratories of which she met her future husband. A romance blossomed, peppered with scented gifts: Edmond presented her with his eloquent composition It's You which he had composed for Elizabeth Arden. After romantic courtship they found Art et Parfum, a society dedicated to the art of perfumery in 1946. At the time Edmond Roudnitska was working with Rochas, having cemented both their fragrant notoriety with Femme, a masterpiece conceived in the most perilous and ravaged of occassions, Paris being occupied by the Nazis (1944) and right when Edmond had his hands in more prosaic tasks, such as finding a sufficient butter-taste substitute. According to his son, Michel Roudnitska (who gives the date of issue of Moustache as 1948, while some guides claim 1949 as the launch) "Moustache foreshadows Roudnitska's philosophy of creation - clear, simple and restrained". I couldn't have said it more succinctly.
Perfume history wants Thérèse to have instigated the spermatic idea and Edmond to have followed. At any rate the end result pleased him so much that he was put on record considering it a benchmark in masculine scents [Edmond Roudnitska, Que sais-je? "Le Parfum", Paris: Presses Universitaires de France, 6th edition (2000)]. Roudnitska continued to produce scents for Rochas: Mouselline (formely Chiffon), Mouche (which means fly in French and was playfully named after the couple's cat), and La Rose; a collection of which sadly only Femme and Moustache subsist today.
The academic interest in Moustache is that it takes all the elements that have formed the repertoire of Roudnitska (the fermented fruits, like his beloved peach-scented base Persicol with aldehydes C14 and C18; the urinous aroma of animalic notes that recalls horses' sweat; the mossy yet fresh coolness in the background) and rearranges them in a masculine composition that pre-empties his work for both Dior (Eau Sauvage, Diorella, Dior-Dior) and Hermès (Eau d'Hermès). The aesthetic interest is that it smells old-fashioned in the best possible sense, distinguished in its unique use of lime on top (perhaps the best rendition of that note) and yet not like an antique that gets dusted once in a blue moon tucked inside the curios cabinet the rest of the time.
The flacon of Moustache was initially produced in the curvaceous shape of Femme but was later substituted with the classic columnal bottle of Rochas fragrances with the brand name embossed on top the gold cap. A very recent redesigning made it square-shouldered in chrome tones.
Thus says Roschi, one part of the pair behind Le Labo, explaining that although he considered the idea of people creating their own perfume, it wouldn't work in this article, talking about Le Labo owners and their Arab Emirates clientele. The "world's most exclusive perfume brand" (quote) boast gazillions of trendy followers, including Hollywood trend-setters Sarah Jessica Parker, Kirsten Dunst, Jake Gyllenhall, and fashion icons Karl Lagerfeld, Marc Jacobs, and John Galliano