Rochas Moustache: fragrance review & history

Smooth-cheeked chaps have been the norm for more than half a century now and facial hair on men in the western world is considered either intello-boho or "tough guy, three day stubble, get in line missy!" But once upon a time when men fought in the Great War or assimilated la toilette in -perhaps less excruciatingly soignée- the manner of Hercules Poirot and his own profuse moustaches, facial hair stood for distinction. Moustache by Rochas is a scent that could make you grow such a virtual moustache if you belong to the modern clique of smoothly-cheeked guys and actually feel proud enough to admit wearing such a funnily named perfume.

The house of Marcel Rochas issued Moustache in 1948, as one of the select few fragrant specimens bearing the handiwork of that elusive (but talented) personality Thérèse Roudnitska, the wife of trismegistus Edmond (who also had his skillful hand in this) and the muse to her husband's Le Parfum de Thérèse (now in the Frederic Malle line). Thérèse, a student of l’Ecole de Chimie in Paris (she gratuated in 1941) apprenticied at the De Laire company at the laboratories of which she met her future husband. A romance blossomed, peppered with scented gifts: Edmond presented her with his eloquent composition It's You which he had composed for Elizabeth Arden. After romantic courtship they found Art et Parfum, a society dedicated to the art of perfumery in 1946. At the time Edmond Roudnitska was working with Rochas, having cemented both their fragrant notoriety with Femme, a masterpiece conceived in the most perilous and ravaged of occassions, Paris being occupied by the Nazis (1944) and right when Edmond had his hands in more prosaic tasks, such as finding a sufficient butter-taste substitute. According to his son, Michel Roudnitska (who gives the date of issue of Moustache as 1948, while some guides claim 1949 as the launch) "Moustache foreshadows Roudnitska's philosophy of creation - clear, simple and restrained". I couldn't have said it more succinctly.

Perfume history wants Thérèse to have instigated the spermatic idea and Edmond to have followed. At any rate the end result pleased him so much that he was put on record considering it a benchmark in masculine scents [Edmond Roudnitska, Que sais-je? "Le Parfum", Paris: Presses Universitaires de France, 6th edition (2000)]. Roudnitska continued to produce scents for Rochas: Mouselline (formely Chiffon), Mouche (which means fly in French and was playfully named after the couple's cat), and La Rose; a collection of which sadly only Femme and Moustache subsist today.

The academic interest in Moustache is that it takes all the elements that have formed the repertoire of Roudnitska (the fermented fruits, like his beloved peach-scented base Persicol with aldehydes C14 and C18; the urinous aroma of animalic notes that recalls horses' sweat; the mossy yet fresh coolness in the background) and rearranges them in a masculine composition that pre-empties his work for both Dior (Eau Sauvage, Diorella, Dior-Dior) and Hermès (Eau d'Hermès). The aesthetic interest is that it smells old-fashioned in the best possible sense, distinguished in its unique use of lime on top (perhaps the best rendition of that note) and yet not like an antique that gets dusted once in a blue moon tucked inside the curios cabinet the rest of the time.
After the citrusy opening, the characteristic faintly floral and hay-ish powdery heart slowly gives way to the funk of the base notes with their sweaty, urinous and pungent leather impression which lingers quietly, intimately for a long time. Despite it being ,marketed as a masculine scent, women who find citrusy or "hazy" suede compositions to their taste should definitely give it a try.

Notes for Rochas Moustache: Lime, bergamot, pine, fruits, vetiver, moss.

The flacon of Moustache was initially produced in the curvaceous shape of Femme but was later substituted with the classic columnal bottle of Rochas fragrances with the brand name embossed on top the gold cap. A very recent redesigning made it square-shouldered in chrome tones.
The modern re-issue of Moustache is a bit more sharply citric to suit modern preferences for more refreshing top notes and less urinous, more polite, but it remains at its core an old-fashioned and proper scent that was well ahead of its time and still relevant after all those years. The older version circulates for reasonable prices on etailers.
You can get Moustache at Fragrancenet.com for the amazing price of $32.49 for 3.4oz. Also, using code LBRDY09 at checkout you get a further $10 off orders of $70 or more (on any products), valid through 09.11.09.

Pic of Moustache bottle by Rochas by Elena Vosnaki, of Therese Roudnitska via Michel Roudnitska's tribute Art-et-Parfum, vintage ad via trungtamnuochoa.com, modern flacon via fragrancefactory.com