Laboratorio Olfattivo Esvedra: new fragrance by Pierre Guillaume

News fresh from Esxence, Italy, where the artistic exhibition for niche perfumery is taking place as we speak: Talented perfumer Pierre Gauillaume, well known for his "numerical" personal line Parfumerie Générale (established in 2002), and author of the Huitième Art project, created a new opus, called Esvedra, under the Laboratorio Olfattivo aegis.(An Italian niche line, promisingly established in 2009 with the motto “emotional experiences that come to life through our sense of smell").

The name Esvedra derives from within the geographical confines of the Mediterranean sea: Es Vedrà is a Balearic island a mere 2 km off the western coast of the cosmopolitan isle of Ibiza, in the area of Cala d'Hort. The island is a nature reserve, comprised almost solely of limestone, yet considered of a significant magnetic energy in folk lore. Let's not forget that for centuries the western edge of the Mediterranean was considered the end of the world and that sea tales concerning its many maritime wonders captured the imaginations of poets (producing the Odyssey, the Aeneid) and common folk alike.

The olfactory focus is vetiver, but Pierre proposes a new take, as he says: "It's an irregular vetiver, fractalized which expresses a magnetic green facet, sensual and luminous with accents of lemon petit-grain and coriander leaves". He envisioned it as a perfume that proposes a different structure than the classical top-middle-base notes pyramid, as all of the ingredients are truly contained within the centre of the composition. You could call it linear I guess or core-focused.

Notes for Laborattorio Olfattivo Esvedra: Nevenolide, vetiver, petit-grain from lemon trees, coriander leaves, musk.

Esvedra will be available in Eau de Parfum concentration (12%) in 100ml bottles soon. To buy when available watch this space.

Es Vedra picture at sunset via wikimedia commons

thanks to extrait.it for the in situ reportage

Upcoming niche releases: unveiled at Florence Fragranze No.7

The Florence exhibition Fragranza No.7 (more info clicking the link) will be the place of unveiling of several new niche fragrances from renowned brands, whetting our appetite from the months to come when they will launch officially for our delectation. In the meantime we're bringing you a roundup of those super-new releases so you can take notes for later on.

First L.T.Piver, an historic house and one of the oldest ones, is renovating their packaging for the entire line and issuing Cedre, Cuir, Epices, Vetiver, 4 masculine fragrances centered on cedar, leather, spices and vetiver respectively.

Memo is much more modern, but they're also taking the chance to introduce Moon Safari, a fragrance composed by Clara Molloy (on the right) and encompassing notes of mandarin, verbena, leather, vetiver and tonka beans. The fragrance will be encased in the familiar rectangular bottles with dots and the juice is a golden yellow.

Humiecki & Graef, another concept-line, after Skarb which rippled the pond with their advertorial, is issuing a new fragrance called Clemency (still under wraps, news on that to be added when available).


A new niche house of Italian origin is making their grand debut in Florence: Laboratorio Olfattivo is launching 4 new Eaux de Parfum named Alkemi, Cozumel, Daimiris, and Alambar created by perfumers Marie Duchene, Pierre Guillaume (of Parfumerie Generale fame) and Enrico Buccella. The latter has been also busy producing two fragrances for niche Italian brand Sigilli: Asprosa (citrusy rose) and Ferfaen (aromatic tobacco with mint and verbena) .

All in all an impressive forthcoming of new smells for us in the coming months!


Pics via derbyprints.com, aufeminin.com, thedieline.com. Some info via extrait.it