Balenciaga Michelle: fragrance review & history

It is always with some astonishment that I find myself in a Wells-like universe while critically appraising fragrances from decades ago: the Balenciaga classic perfumes opus in particular is supremely refined in the grand manner (Quadrille, Prelude, Cialenga, and the more famous Le Dix), yet surprises lay hidden in less far off decades ~as recently as 1979, if 30 years ago can be seen as "recent". Michelle, created that year, as a posthumous homage to the great couturier who had died in 1972 and named after his favourite model, is a classic from the house reflecting values of another time.

Intense in its message, floral and oriental at once with a wink of aldehydes on top like topz eyes behind dark sunglasses, and weird in a sublime way, thanks to a ginormous tuberose and earthy rose in its heart, Michelle by Balenciaga shares a common element with that other fangled, musky and bitter tuberose of the 80s, Dior's Poison by nose Edouard Fléchier (1985); and to a lesser degree with the more vulgar Giorgio by Giorgio Beverly Hills, a fragrance that sadly traumatised a whole generation of teenagers into succumbing to watery ozonics in the hopes of escaping the deadly, miasma-like fumes of their mothers' scent which wafted from every taxi and every elevator to the point of suffocation.
As someone wittingly quipped, the first Dior Poison is "like road testing an Abrams M1 tank in the evening rush hour". To further that image, I should add that Giorgio is all of the above, but done in picturesque Dubrovnik, pre- the Yugoslavian War ravages, when it was a perfect specimen of UNESCO's Cultural Heritage collection of cities, pristinely preserved in formaldehyde.

Cristóbal Balenciaga (1895-1972), a Basque-born Spanish couturier renowned for his impecable attention to detail, his contempt for bourgeoisie status of the Chambre and referred to as "the master of us all" by Christian Dior himself, became famous for his architectural eye and ultra-modernity. The latter was especially exhibited in his "bubble skirts" and odd shapes, the "square coat", the swanlike collars and the "bracelet sleeves" among them. His fragrances reflected his demanding and sophisticated nature: they had character!

The nose behind Balecianga's Michelle is Françoise Caron, best known for Eau d'Orange Verte for Hermès, Kenzo by Kenzo (the original with the blossom-shaped stopper) and the reconstruction of Ombre Rose L'Original for Brosseau, but also for Montana's oriental mohair blanket Just Me and the popular oriental/gourmand Escada Collection. Her Gió for Giorgio Armani (1992) continues with the tuberose treatment so prevalent in the 80s and in a way reflects some of the aspects of Michelle without following it closely. Whereas Gió is nectarous, fruity and honeyed, Michelle is rather sharper, mossier and with that weird perfume-y note de tête which is commonly referred to in perfumephiliac parlance as the "bug spray accord". Both Poison in its foreboding purplish bottle and Giorgio in its yellow-striped kitsch shared this bug spray note: an aroma which had become so popular through the extensive usage of the above perfumes back then that manufacturers of instecticides in a reverse compliment (cheapening the formula) replicated in their...yes, you guessed it, bug sprays! The mental pathway wasn't difficult to lay and forever since bug spray ~and the perfumes that echo it~ have that characteristic sharp, needles-up-the-nose, bitter and strangely floral-from-outer-space tonality which has its fans and its detractors. The mental association isn't a personal favourite for reasons of overdosing on insecticides one memorable tropically-latituded summer in Bali many years ago, so although I admire that kind of fragrances intellectually it isn't something I am comfortable with wearing too often. Still in Michelle that bug spray accord is tempered and tamer, making it friendlier.

If by mentioning tuberose you cast your mind to the timeless Fracas by Piguet with its beautiful yet at the same time coloratura expansive and creamy night blossom, Tubéreuse Criminelle by Lutens with its mentholated, polished soie sauvage or Carnal Flower by F.Malle with its coconut and eycalyptus-ladden tropical ambience, then think again: Balenciaga's forgotten vintage extrait Michelle is none of those things and is a throwback to another era. Surprisingly, Michelle is also sprinkled with a pinch of spice, not listed, a cinnamon-like effect which somehow provides a sweet facet along with the vanilla, yet reinforces the bloody, metallic facets of the tuberose and the wet earthiness of the rose in tandem with moss. It wears beautifully in the heat and eases itself into the cooler days of approaching autumn.

The vintage extrait de parfum which is the concentration in my possession (in the design on the right) is extremely long-lasting and smooth, while the Eau de Toilette (circulating in the classic design of Balenciaga fragrances depicted here) smells about the same, but with a radiance and expansion which could become too much too soon in my opinion.

Notes for Balenciaga Michelle:
Top: Aldehydes, gardenia, green notes, coconut, peach
Heart: Carnation, tuberose, iris, orchid, jasmine, yalng ylang, rose
Base: Sandalwood, oakmoss, musk, benzoin, vanilla, vetiver

Michelle is discontinued, but makes sporadic appearences on Ebay and etailers. The Balenciaga house is currently part of the Gucci Group (part of Pineault Printemps Redoute). Popular again thanks to the success of the "Motorcycle bag" and Nicolas Ghesquiere design and is set to produce a new fragrance under the aegis of Coty fronted by Charlotte Gainsbourg, which questions the possibility of ever resurrecting Michelle.

Related reading on Perfume Shrine: Vintage perfumes, Fragrance history

Pic of vintage coat design by Cristobal Balenciaga via pairofchairs.wordpress.com and of Michelle flacon via ecrater.com

Lily Bermuda Petals, Somers, South Water: fragrance reviews

The brand with the little crest is called Lily Bermuda and is (not so predictably these days) a Bermuda-based perfume house established in 1928. The people there are quite proud of the heritage, since they have been producing scents based on the essences that aromatize the air of the isles for a long time. The latest trio, reviewed here today, was conceived to celebrate the 400th anniversary of Bermuda: "Each fragrance was created to evoke a different time in the Island’s history since it’s beginning". I admit at least one of them had me murmuring tunes to myself under my breath with much gusto all day, so I am going to start with that and work onwards.

Petals is a feminine fragrance encased in pink packaging. If by "pink" you're left with the impression you'll be dealing with a Barbie-esque tutti-frutti cocktail from which is there is no escaping, think again. Surprisingly, upon sampling Petals, I realised we're dealing with exactly what the official information is promising: "a luminous fragrance, an alluring white floral bouquet, elegant and truly feminine".
Petals is feminine, no question about it, and although quite sweet, its tour de force isn't the sugar-tooth of bonbons, but the nectarous quality hiding in the heart of its white blossoms. Its appeal is like that of Natalie Wood at the time she was dating Warren Beatty. On me the citrusy fruit disappears almost immediately giving way to the rich flowers and the diaphanous base notes. In Lily Bermuda Petals the orange blossom is honeyed and layed on thick instead of fresh (think of the treatment in Fleurs d'Oranger by Lutens), the honeysuckle and oriental jasmine take on heady directions, yet the scent is not at all heavy although it wafts satisfactorily and lasts exceptionally well (all through the night on me and discernable upon waking up). Despite its "timeless" promotion, I feel it is instantly identified as modern, as it doesn't possess the dirtier (costus, real musk...) or earthier (moss, patchouli...) aspects upon which several classics were built decades ago. But it makes you want to break out a prom-like 60s dress and sing in front of the mirror "I feel pretty, oh so pretty; I feel pretty and witty and gay!" , which is rather priceless in its way, won't you agree?
Petals encompasses notes of: clementine, mandarin, night blooming honeysuckle, sparkling seringa, watery orange blossom, ylang ylang, jasmine sambac, white musk, white amber. Available in many sizes starting with 15ml/1oz (how utterly cute!)


Somers is a masculine fragrance in dark blue packaging. The name derives from a visit a long-time ago: "Sir George Somers taking his first step onto our fragrant Island and being enveloped in the natural odors of this picturesque paradise". Somers accordingly opens with refreshing notes of bergamot, Bermuda cedar and cardamon, wandering into delicious notes of licorice, black tea, nutmeg, coriander, geranium and sage. The finale is warm with gaiac wood, olivewood bark, incense, blonde suede and amber. Additional notes include grapefruit, orange blossom, ginger and vetiver. Cedar and licorice/aniseed form the main impression, which is interesting in its way, one contrasting with the other their austere and more sensuous aspects; nevertheless I was pining for that olivewood bark promised, which I so love due to my cultural heritage. It's a quite wearable and likeable scent and could be confiscated by women too as it has a cozy Lolita Lempicka vibe with a tad more woods and what smells like benzoin, but (perhaps because of that familiarity) not as distinctive as I would have personally liked. Somers is available in 100ml of Eau de Toilette.

South Water is a unisex fragrance in light blue packaging. Meant as a shared fragrance available in 100ml of Eau de Toilette to be splashed on for freshening up, it accomplishes that on the humid days we're facing still with the familiar, almost Pavlovian relaxing reflex of "suntan lotion smell"; that memory redolent of Coppertone, coconut rum and Cherry Cola with a spattering of sea salt right out of an ocean-dip clinging on skin still (Salty accents have formed quite a trend as we discussed previously). It's a bit more coconutty than I am comfortable with on a regular basis, but not to the point of it being sickening which is always a concern with that type of scent. I don't really smell fruits, nor is it too powdery as it would have been incured by the notes and I am sure it will be included in "beachy scents" lists in the future, I predict it will be popular.
South Water lists sun-drenched tangerine with ozone breeze, coconut milk, juicy guava, gardenia petals, cactus sap, sea salt and white musk. Additional notes include blackcurrant, aniseed, violet, orris, coumarine, vanilla and tonka bean.

The rest of the Lily Bermuda line includes~
For the ladies: Pink, Coral, Lily, Oleander, Jasmine, Passion Flower, Frangipani, Paradise, and Fresh Water (unisex), and
For the Gents: 32°N, 64°W (the topography of Bermuda obviously), Cedar, and Navy.

The fragrances (with some exceptions) come in various sizes starting with 15ml/1oz, making them especially handy to choose from! A Library sample box (samples are generously sized, I might add, allowing about three wearings easily) will set you back 25$.

You can see the selection on the official Lily Bermuda site which is very nicely designed and shop online.

If interested in sampling all three scents, drop a line in the comments and I will pick a winner!

In the interests of full disclosure, I was introduced to the line through a promotion. Natalie Wood pic via The art of staying up all night blog

Puredistance Black Crystal Column: exclusive preview

Puredistance, the uber-niche luxe Viennese brand, is launching their new Black Crystal Column, the ultimate accessory to the Puredistance I perfume spray. The minimalistic concept of the Black Crystal Column is reminiscent of traditional Japanese design. Black and gold have always been a powerful and elegant combination provided the design is not over the top. In this case the deep black and warm gold of the Black Crystal Column are used in an understated and elegant manner. The Founder of Puredistance, Jan Ewoud Vos, says: "The first reactions to the Black Crystal Column are unanimously positive. There is a kind of magic to it that is hard to explain. As Coco's Chanel little black dress became the epitome of chic and simple elegance, this Black Crystal Column to me is the ultimate example of a perfectly simple, yet very desirable object. The Puredistance I Perfume Spray perfectly fits into the Black Crystal Column and the combination of the two is simply magic!"

The idea for the Black Crystal Column was born in November 2008 in Moscow when the Puredistance team sat together in bar of the Ararat Park Hyatt. Just when the economic crisis was starting to knock on the door. The Puredistance team knew that launching new truly exclusive products would not be easy for a new brand like Puredistance, yet felt confident about the future of truly beautiful and exclusive products in the long term. And they decided to continue the design and production of the Black Crystal Column. (After all, wasn't it just after the the Wall Street Crash of 1929 that Jean Patou launched his famous perfume Joy? An extremely expensive perfume, created during the worst possible economic times.)
Jan Ewoud Vos says: "We will launch the Black Crystal Column in Florence at the Fragranze fair that takes place from September 11-13 [You can read our article about it here]. The Fragranze fair is dedicated to the best perfumes and fragrances in the world and brings the leaders of niche perfumery to Florence. The 'Black Crystal & Gold' and the 'Black Crystal & Steel' Columns will be the highlights of our presentation in Florence with of course Puredistance I Perfume, the heart of Puredistance!"

The retail price of the ‘Black Crystal & Gold’ Limited Edition (only 750 pcs) including two Puredistance I perfume sprays is 2.750 euro. The ‘Black Crystal & Steel’ Limited Edition (1250 pcs) including two Puredistance I perfume sprays is 1.750 euro. The retail price of the 17.5 ml. Puredistance I perfume spray is priced at 165 euro.

Puredistance is available at: the Puredistance Perfume Lounge in Vienna, in the online boutique at www.puredistance.com and at selected stores worldwide including, but not limited to world renowned places like Roja Dove's Haute Perfumery in Harrods London, Corso Como in Milan, Quartier 206 in Berlin, Taizo in Cannes, the Gallery Lirouage in Moscow and Swarovski's Crystal World in Wattens.

Read the full story at http://www.puredistance.com/ where you can download the 'Story of Puredistance", a 120 page book about the company and its products.


Info & pics via press release

Kenzo's Matrioshka: limited edition collectible for Flower Xmas 2009

In a quite early exhibit of limited editions for Christmas (a time when companies issue their most lavish special flacons in the hopes of collectors splurging on themselves and those they love), the flagship fragrance of Kenzo in terms of sales, Kenzo Flower, gets the Matrioshka russian-doll treatment. Matrioshka/Matryoshka is perhaps the most characteristic Russian souvenir, a wooden nestling doll, its Russian name (Матрёшка) deriving from the Russian female first name Matryona; often erroneously referred to as babushka (which actually means grandmother), it can depict young people or men as well. With its alleged history being that Sergei Maliutin admired a set of Japanese dolls that represented Shichi-fuku-jin (the Seven Gods of Fortune) and wanted to interpret it ruski-style around 1890, is it any wonder the Japanese are returning the compliment over a century later?

Charlotte Gainsbourg for Balenciaga's new perfume: the triumph of jolie-laide!

Now there's a cool face to front a fragrance!! I am almost jumping up and down from joy at the confirmation of news that Charlotte Gainsbourg, muse for Balenciaga's creative director Nicolas Ghesquière for some time now, will be fronting the new fragrance of the house coming out world-wide February 2010.
French actress and singer Charlotte Gainsbourg, the daughter of Jane Birkin and "bad boy" of French music Serge Gaisnbourg is taking the baton from her mother (who had commissioned perhaps the most daring "celebrity" scent, the skankilicious Eau de Rien to Miller Harris, lovingly reviewed here). What strikes me as particularly hopeful is that in Charlotte Gainsbourg we're breaking from the "mold effect", which I had playfully alluded to while talking about other releases with less promise (such as Kasia for Idole d'Armani), being the very embodiment of what the French call jolie-laide: a woman with a non classically pretty visage that manages to exude terrific charm nonetheless. There is a lithe and delicate quality about her, the "daddy-long-legs limbs" of her (gorgeous) mother coupled with her hippy-chic hairstyle as well, but also jarringly the cubist-friendly features of her father superimposed on the canvas. The total is unexpected, graceful in a way that defies definition and intriguing into casting a second and a third glance. In essence (no pun intended) a super-cool choice to front a fragrance, whose very charm lies on mystery and the intrigue it creates into questioning "who is this wafting stranger?" She also has the ability to metamorphosize into more accepted perceptions of sexy which is not without merit in the shallow industry of the glossy arts. (watch her styled by Carine Roitfeld photoshoot for Vogue Paris Dec.2007)

Charlotte, fresh from Cannes win of Best Actress with the film Antichrist by cineaste rebel Lars von Trier intimated to WWD: "I have the feeling that the house of Balenciaga has become my second home." Ghesquière, who described Gainsbourg as "one of the most inspiring girls in the world" and "really representative of what France is today," declared she personifies his upcoming fragrance. "Her unique sense of style, her graceful and intense talent have always been very inspirational for me," he said. "This fruitful and long-standing relationship Charlotte has with me and the house of Balenciaga gives all its meaning to this project."

On the other hand, the handling of the Balenciaga franchise by Coty is foreboding (even if it had been announced last October as a salvaging move to bring the house under Coty's aegis), suppossing the downturn of the prestige status of the once venerable brand of innovator François is anything to go by. Coty fragrances are sold...well, at drugstores and mid-market stores. Spanish-born Cristobal Balenciaga, the top couturier admired by all other couturiers, had always been about impeccable and understated luxury. Never mind that Catherine Walsh, Senior Vice President Marketing American Licenses Coty Prestige said: "Charlotte Gainsbourg, besides her close collaboration and friendship with Nicolas Ghesquière, truly embodies the unique Parisian chic of this new fragrance." Will the new fragrance have "unique Parisian chic"? Or will it remain a visual manifesto more than a nose-trip, pardon the expression?

The introduction of a new fragrance rather than the re-introduction of the illustrious specimens in the archives probably heralds the definitive death toll on the classic fragrant line-up (Le Dix, Ho Hang for men, Prelude, Quadrille, Michelle...): They were discontinued and hard to find anyway, but I doubt they will resurge under the Coty label with any aspirations as to preserving their soul. The latest IFRA restrictions do not help along either, as does not the cost effectiveness of bean counters at headquarters (Michelle from 1979 for example has a ginormous tuberose and rose heart that far exceeds the naturals ratio sanctioned today with an oakmoss and sandlwood base to scare horses, more of which later; it's supreme! ) That only leaves Cristobal, Talisman, Rumba and their respective flankers out. Which is sad...



Clip originally uploaded by unnouveauideal on Youtube

We did it...finally

I suppose it's hybris to view the major recent phenomenon on the Internet with any contempt, hidden or otherwise. Therefore we have joined Twitter and hope it aids building our laconic-phrase-building skills (which I self-depreciatingly realise were non existent before).
You can follow our tweets bookmarking this link and/or using the right hand column link-through via the Tweet pic.

Artisan Perfumery or Being Led by the Nose by Alec Lawless: book review & preview

Perfume books are diverse these days; it all depends on the axis taken when approaching the material: they can aim to be encyclopedic and easing you into being fascinated by perfumery itself (Mandy Aftel’s Essence and Alchemy), they can be fun guides jam-packed with minutiae you might or might not want to check (Susan Irvine’s, Turin’s & Sanchez’s) , they can be glossies with rare flacon collectibles and souvenirs of meetings with the masters (Roja Dove’s The Essence of Perfume), they can be exposés that reveal a heavily-veiled world (Chandler Burr’s The Perfect Scent) or they can take the witty neo-marketing route of presenting the scientific facts in an easily-digestible way (Avery Gilbert’s What the Nose Knows). The new book by Alec Lawless Artisan Perfumery or Being Led by the Nose surprisingly combines all worlds in one slim and elegant volume of no more than 100 pages, which you can slip in your Longchamp attaché for the morning commute or take to bed for an late evening read before spreading fragrant Crème Splendide on your weary skin and hitting the snooze button.

The author, a colourful personality himself ~judging by the bio included~ is a Psychology BA and trained psychotherapist who seems to have travelled the lengths and widths of the globe as well as a professional wine trained individual; points eminently apparent in his interesting writing. Co-owner of Aqua Oleum (a reputable brand I was familiar with as purveyors of quality essential oils, absolutes and aromatherapy supplies) along with his ex-wife, renowned aromatherapy author Julia Lawless, Alec Lawless has recently founded Essentialy-Me.co.uk, a company with natural fragrances spiked with a minimal quantity of synthetics based in Cotswolds, UK . He has been creating fine fragrance for the latter as an artisanal perfumer and a bespoke creator and we will return to his art at a future date.
For now, I am focusing on his book which is introduced with these words: “For more than 20 years Alec Lawless has been hand-making fine perfume following traditions handed down from antiquity. He explains the origins and use of fabled ingredients such as frankincense, ambergris and attar of roses, essential elements in the beautiful, strange and beguiling smells that haunted the court of Cleopatra and the salons of 19th-century Paris.”

The book is segmented into 8 chapters:

• Historical Overview: A brief delineation of the emergence of perfumery and fragrance with mentions ranging from the surprising (it's the moth, not the dog, that has the keenest smell of all; the notion of Attila the Hun as a heartthrob) to the predictable (the almost necessary -for a perfume book- inclusion of the Spice Route; the scent love shared by Josephine and Napoleon)

• Sourcing Natural Raw Materials: This chapter talks at length about the quality standards that need to be met when sourcing natural materials, referencing both the B.P (British Pharmacopoeia) criteria and the intricacies of handling and storage that often result –in the worst case scenario- in “wearing a topee”; the phrase is Delhi street slang for being ripped off! As a buyer of aromatherapy and perfumery supplies, Lawless has been painfully familiar with such cases and recounts them with self-depreciation and wit.

• Sandalwood: Beyond the title, this chapter aims to offer a glimpse into the richness of any single material, taking the prized scented wood oil as a starting point of our own itinerary. Listing the main geographical sources of sandalwood oil (And Alec includes the Caledonia varieties into this as well, as he explains the tampering of Santalum Album oil supplies with the rather differently scented Eucaria Spicata from down under is more frequent and prevalent than we’d guess). The chapter is highly interesting to the perfume lover who has been hearing about the depletion of sandalwood forests in Mysore, India, the subsequent restrictions to its use, the poaching and frauds ensuing.

• Natural and Synthetic: The fourth chapter deals with the naturals vs. synthetics debate in a surprisingly level-headed approach which explains the potential pitfalls, as well as a brief explanation of the 4 most popular animal notes of classic perfumery (musk, ambergris, civet and castoreum).

• Cultivation, Taste and Consultations: This highly illuminating chapter is incorporating the Jean Carles methodology of creating accords into an easily understandable “building” process that follows Alec's own consultations with clients. It is also the chapter most immersed in his wine appraisal expertise which highlights beautifully some frequent thorny issues: Taking the impact on the market of famous wine critic Robert Parker who favours a specific style of drink (intense in taste and high in alcoholic count, a trait that produces a naturally sweeter and brisker bouquet), Lawless asks how much fragrance criticism in print and online will influence the fragrance industry in the end (Now there’s a question for you!) The issue of mental de-coupling from established mental pathways ~especially for the seasoned perfumophiliac~ is also aptly treated in comparison to wine: “Thomas refers to another experiment (Osterbauer et al.2005), which involved adding odourless, red dye to white wine. This fooled even Masters of wine into describing “the nose”[of said wine] in terms usually reserved for describing red wines”! Imagine!

• A word about blending: Alec goes on into describing the process of blending his fragrant materials with some useful footnotes into maturing and rounding perfumer’s alcohol, giving specific examples of his creations.

• Using Natural Raw Materials: The 7th champter is the briefest containing some practical info on the natural state of raw materials (liquid, solid etc) and the percentages of essence in relation to finished product (eau de toilette, eau de parfum etc). Nothing you haven’t read elsewhere, but really a minimal part of the book.

• The A List: Finishing it off in grand style, Lawless goes into listing several natural raw materials grouped in olfactive family profiles (citrus, woody, balsamic, herbaceous etc) giving to the point, concise info on their production method, geographical origin (he stresses this is not conclusive), use in perfumery, as well as safety concerns and intriguing comments -when applicable- to each one of them. Perhaps the most encyclopedic chapter and one that might serve as a counterpoint to Mandy Aftel’s guidelines for fledging artisanal perfumers.

Last but not least, Artisan Perfumery must be the first book that contains a spread sheet of an actual gas chromatography and the way to “read” it: an explanation of trace, report and certificate of Rose Maroc Gas Liquid Chromatography (GLC) Trace, showcasing the emerging odouriferous materials in the rose absolute of Rosa Damascena from the Bulgarian state authorities.

The slim tome is easily paced, a fun read with a few select pictures mainly from India and Southern France (the cover reprises the detail of Perfume Mandala artwork by Fiona Owen which was commissioned by Lawless) and should provide an interesting read for both the amateur perfume enthusiast as well as the artisanal perfumer in need of a few ideas.

Printed by Remus Limited, retail price is £9.99. For our readers, Alec is offering a discount of £10.00 on “Artisan Perfumery or Being Led by the Nose" if you buy a copy of the book and ten perfume samples for a total of £19.99. Purchased online together or seperately on Essentially Me only.

Related reading on Perfume Shrine: perfume book reviews

Raw materials pic via konwill.com

Escada isn't giving up just yet?

Escada, the German prêt-à-porter brand founded by Wolfgang Ley 32 years ago, which was also one of the big players in the fragrance industry a few short years ago, filed for bust the other day after a free-falling plummet in the second trimester of 2009. According to Reuters however this was no news as they had published shares taking a hit as far back as February 2008: "Escada, rumoured to be a takeover candidate, said sales dropped 9.1 percent to 142.1 million euros ($214.6 million) in the quarter ended January. Earnings before interest, tax, depreciation and amortisation (EBITDA) sank 68.5 percent to 6.8 million.UniCredit analyst Volker Bosse said he expected sales of 158 million euros and EBITDA of 19.9 million."We see the company as having a higher risk profile than its peers," said Bosse, who rates Escada a "sell". Escada trades at about 12 times 2009 earnings and the sector average is 14.5." Some attempt at salvaging the crumbling brand had been made in June 2007 when Chief Executive Jean-Marc Loubier took over and there was "a five-year plan to win market share and raise profits by expanding into higher-margin accessories, shutting some stores and renovating others". But Escada's shares leapt 15 percent on Nov. 26 on rumours of a bid by French group Louis Vuitton Moet Hennessy. 2009 was even bleaker... Hiring Michael Boernicke, the former chief executive of German pay-TV broadcaster Premiere as finance chief last February, replacing chief financial officer, Markus Schuerholz, the results weren't up on a par with expectations.
The company is currently in talks about a takeover. Judicial administrator Christian Gerlof is set to announce the news in a few days. Fashion designer Wolfgang Joop, as well as Nickolaus Becker, a Munich lawyer, expressed interest in taking over the reins at the fashion house. Offers are rumoured to be running into the 9 figures (that's in euros).




However Escada is keeping up images by engaging newly popular Olivia Wilde, a TV star from series Dr.House, to front the newest Escada fragrance for women, Desire Me.
Desire Me by Escada follows Incredible Me from 2008 and is a fruity floral gourmand with notes of citrus, mandarin, green notes, peony, dark chocolate and coffee notes.

In a quote ms.Wilde said:
"For me, Esacada stands as a synonym to style, refinement and sensuality. I love being considered an Escada woman and I think the majority of women would aspire to possess the admirable qualities that the perfume incarnates so perfectly".

Yeah, yeah...The show must go on!



Related reading on Perfume Shrine: Market news, luxury and tendencies July '09, Luxury market amidst the Recession and Other Bedtime stories

Bertrand Duchaufour shares "rockstar" status

Michelyn Camen took a very interesting interview from Bertrand Duchaufour, Symrise perfumer, currently in-house nose for L'Artisan Parfumeur and the creator behind the Eau d'Italie and Comme des Garcons fragrances among others, for Fragrantica.

"How do I describe Bertrand? He is down to earth, hip, self-confident but without pretense; he is also a multi faceted artist whose photography and painting are his other great passions. Ah yes; although his fragrances have been predominately unisex… it was a young woman - his first girlfriend who introduced him to fragrance when he was 17. Cherchez la femme..."

And concerning the upcoming Havana Vanille (read our review here), Duchaufour discloses:

"I combined more than 15 materials producing more than 80% of the whole formula; the original one and I worked with was the narcissce absolute {sic}, an very rich facetted raw material, which was at the heart of the composition and fave {sic} way to the subtle alliance of narcissus, everlasting flower and tonka bean. This accord is reminiscent of tobacco leaf- which is both honey-sweet and narcotic. " And for later on: "I am working on several projects for L’Artisan Parfumeur, including a Vetiver, a Tuberose, and an Amber Oriental. And I just finished for the next launch an incredibly strong OUD. I am very happy with this one."

You can read the interview here.

Pic of Bertrand Duchaufour via blog.girvin.com

Idole d'Armani commercial: I have been searching all my life for a woman like you

~I have been searching all my life for a woman like you!
~Are there any other women like me?
~You fascinate me.
~Like all others...
~You're my idol.
~That's my idol! (ie.Idole d'Armani)

[translation from the French by Perfume Shrine]

Featuring Kasia Smutniak and the classic hit "I put a spell on you" (best known by Screamin' Jay Hawkins).
I can't say I am overbowled with enthusiasm (I had voiced some concern before), are you?Although it looks rather good on the whole, it seems very unimaginative! Kasia looks a lot like Keira Knightley here (the bone structure, the mannerisms to highlight it and perhaps the hair shade): I call it the "mold effect" ;-)

Originally uploaded by modelstvcm2 on Youtube

Scents and the City

Jason Logan, illustrator and author of “If We Ever Break Up, This Is My Book” takes us on a scented utinerary through the heated summer neightbourhoods of New York City in The New York Times (this has nothing to do with a niche brand marketing their products via this exact concept, by the way).

Much like our Scented Travel Memoirs here on Perfume Shrine, it seems like specific places hold captive certain distinctive smells which unlock the floodgates of memory and forever paint the picture of that place upon meeting that scent again. From the "territorial soapy cologne" of Harlem (along with its "crazy perfume" which has me intrigued as to what it might be or -to further the thought- what is considered "crazy" in relation to perfume), to the "musky-and-sweet" aroma that might or might not be deodorant at Fort George, The Cloisters, and on to the exhaust, the foods and the garbage that fringe any urban landscape, this is a must read to get a better appreciation of the big Apple. Read it here and be sure to move your cursor on the map (a little nose follows your moves).

Pic from Alexander Mackendrick’s drama Sweet Smell of Success, with Burt Lancaster and Tony Curtis, set in New York City and based on the same-titled novel via altfg.com

The battle of the Nude: L'Oreal and Stella McCartney coup a small win

You might have heard about it and it might have turned you off slightly. Bono's wife, Ali Hewson, 48, objected to the use of the word Nude in the newest Stella McCartney fragrance called STELLANUDE (a flanker to her bestselling scent), on the grounds that Nude was copyrighted by her, via Irish Nude Brands Ltd, a skincare line with ambitions to launch a fragrance in the future called Nude.
"In May 2008, when asked for permission to use the trade mark 'Nude' for a Stella McCartney perfume, Nude - though great admirers of Stella McCartney - respectfully refused as a Nude scent is forthcoming," the statement said. "Nude considers the launch of 'Stella Nude' by L'Oréal to be a clear infringement of Nude's trade mark. To protect their brand, Nude was forced to take the matter to the English High Court." [source]
A L’Oréal spokesperson confirmed that the legal case had been brought at the beginning of August: “Yves Saint Laurent Beauté Ltd can confirm that legal action was started against it and Stella McCartney Limited by Nude Brands Limited on 3rd August 2009 in London. The case is ongoing," the spokesperson said. [source]

It had made an impression to me because Nude by Bill Blass was a well-established name already (I suppose the trademark has expired) and on top of that the whole issue reminded me of the kerfufle on the word Peace involving a big and a small brand some time ago. The whole axis of the matter according to one source relied on the use of capitals in this case and it seemed like a fine legal point to entangle.

The news is that judge Christopher Floyd from the High Court has overruled possible blocks from Nude Brands Ltd. in favour of L'Oréal and Stella McCartney: NBL may win in the trademark trial set to take place some time next year (2010), but the judge ruled "it was not appropriate to block the launch of the StellaNude fragrance nor bring the trial date forward". He further elaborated: “The risk of confusion between NBL's products and SML's [Stella McCartney Limited] is, in my provisional view, small. The evidence does not show any real basis for supposing that a customer would be led into thinking that some form of association had been created between NBL and SML" [...] and an injunction could cause “massive disruption” to McCartney’s business. It was specified that the copyright infringement argument wasn't without merit into bringing to court however and the issue will disentangle completely in 2010.
The September launch of StellaNude is postponed, initially planned so as to coincide with the runways, and now costing a fortune in lost revenue. Still, the launch whenever it happens, is assured lots of press because of this.

Painting by Joseph Stella via encore-editions.com.
Ad via beautyeditor.com.au