Idole d'Armani commercial: I have been searching all my life for a woman like you

~I have been searching all my life for a woman like you!
~Are there any other women like me?
~You fascinate me.
~Like all others...
~You're my idol.
~That's my idol! (ie.Idole d'Armani)

[translation from the French by Perfume Shrine]

Featuring Kasia Smutniak and the classic hit "I put a spell on you" (best known by Screamin' Jay Hawkins).
I can't say I am overbowled with enthusiasm (I had voiced some concern before), are you?Although it looks rather good on the whole, it seems very unimaginative! Kasia looks a lot like Keira Knightley here (the bone structure, the mannerisms to highlight it and perhaps the hair shade): I call it the "mold effect" ;-)

Originally uploaded by modelstvcm2 on Youtube

Kasia Smutniak fronts the upcoming Idole d'Armani

Recently we had speculated whether the face of the upcoming feminine fragrance of Giorgio Armani would be Angelina Jolie when news of an agreement between the uber-mom and the designer had hit the newstands. Backed with the collaboration with David Beckhman for the eagerly expected advertising campaign we had even composed a collage for a prospective naughty shooting idea! Yet the reality as hinted by one of our most clever readers was different: it seems like the powerful celebrity duo will front another franchise in the Armani perfume-brand, especially since Victoria Beckhman has ended her one-year contract with the designer for the brand's Emporio Armani (but her husband has not). The news is that Idole will be fronted by Polish actress Kasia Smutniak.

"I chose Kasia to be the face of my new fragrance, Idole d'Armani, because she has a fresh and modern appeal which combines true feminine sensuality and rare beauty with inner strength of character. She embodies the spirit of the Idole d'Armani woman perfectly", said Giorgio Armani. {source} Judging by her model looks (look at her prominent bone structure!) I don't see many women identifying with her really, nor do I see anything distinctive and out of the expectedly pretty as proposed by the art directors, but maybe I am overpicky visually or premature in my impressions... And with a name like Kasia, I would have loved for the fragrance to be cassia-based. Oh well...

Idole d'Armani will be available in stores worldwide from September 2009 and you can read an article with preliminary (and perplexing I might add) quotes from mr.Armani on this link and some info on the juice and the bottle on this link.

Related reading on Perfumeshrine: Upcoming releases, Advertising series, Armani news and reviews

Pics of Kasia Smutniak via fashionindie.com and shoppingblog.com

Idole d’Armani: new fragrance

"Every man has his muse and for Giorgio Armani there have been many. With his latest fragrance, Idole d’Armani, the designer wanted to celebrate the women who have influenced his life, both professionally and personally".(http://www.com/) The perfume is described as a spicy floral scent created by Bruno Jovanovic of IFF . Idole "opens with [notes of] Sicilian clementine, juicy pear, ginger and Indian davana. Its heart is of absolute saffron, Egyptian jasmine, and loukoum rose, and the drydown is of patchouli and vetiver."

"Giorgio Armani seems to find women fragrances a more difficult field to tackle, due to the notoriously fickle character of women consumers vs men (Might I here remind him and everyone else in the industry that fragrance companies have successfully detered us from having a signature scent, much like it had been the vogue for generations of women before us, in light of the marketing concept of a "fragrance wardrobe" which would purpotedly boost companies' sales?) "It's much more difficult," he said. "Women are very unfaithful -- psychologically speaking. Maybe it's because I'm a man and I know what men like. [They] like fragrances that [make them] feel like a man. Now there is too much promiscuity between a female and a male fragrance. [...]American women like a certain kind of fragrance, stronger and very personal. I sometimes say it's a little bit like an elevator fragrance. When a woman gets onto an elevator, you can smell this fragrance. It's a bit too much."...
Hmm, not exactly the best possible quote when every perfume company is trying to lure the American market which accounts for the lion's share of revenue. But we will see how it will play out. The new fragrance launches next September.

Sculpture L'eternel idol by A.Rodin