No Alcohol-Based Perfumes in Our Future?

The somewhat alarming title which brings to mind declarations much more ominous than "perfumery is dead" etc. due to reformulations or a reversion to ancient perfumery tactics which relied on oil-based elixirs isn't completely demagogue. In fact there is some development afoot which requires a bit of thinking and reconsidering and perhaps some action, if we're serious about what we say and do in public. (I'm reminding you of the ethos we champion)
It seems that when Ava Luxe stopped making alcohol-based eau de parfum versions of her popular fragrances she was on to something, even if she is based in sunny California. According to latest news, all alcohol based perfumes made in Colorado, USA, will be banned if HR 10-1248 CSPCPA is passed, as legisltors consider it a carcinogen! Even though alcohol is also found in several toners as an astringent & a preventative of fungal growth the CO Safe Personal Care Bill is acting up into banning its use. Which would entail perfume too, perhaps!

The Campaign for Safe Cosmetics began as a self-regulatory body within the industry grouping colleagues in the small personal care products industry with the aim of a peer-reviewed scientifically verifiable position on products. "When the FDA introduced the FDA Globalization Act of 2008, it appeared as if CFSC was pressing for stringent, and perhaps unnecessary, regulations to be included in the act requiring product registration fees that would be prohibitive for many of the CFSC small business signers. At that time, it also began to become apparent that perhaps an overzealous rush headlong was overstating the immediate necessity for some of the requirements suggested to be included in the act and that perhaps established authorities were not being consulted to provide scientific documentation that would anchor CFSC’s position with actual facts and tempered scientific reasoning." [source] Reminds you of something? Thought so!

Colorado, USA has a proposed a bill, proposed for effect for September 2011, known as The Colorado Safe Personal Products Act, unfortinately so broad and vague that if it passes under its present guise the personal care shelves in stores would go bare! You can read the entire bill here. To follow the bill as it is updated click here and change the range to House Bills 1201-1250 and then scan down to 1248. [source Kayla Fioravanti] There is a hearing scheduled for March 1, 2010 (including sponsors and opposers) while the committee is meeting in room 0107.
Concern might be valid, but like someone questions, "Will these chemicals be ones that cause cancer when topically applied at normal usage percentges or will this information come from studies in which rats were injected with 100% concentration of said ingredients? There is a big difference between putting an diluated ingredient on the skin than injecting an ingredient into the body at full concentration."

It might be wise to be vigilant, because if this paranoia about possible toxics and carcinogens escalates the results would be akin to putting us in a plastic bubble. We're all for the informed choice of the consumer, but surely alcohol would have to be directly ingested and what's more in great quantities to effectuate such radical repurcussions such as tumour growths etc. Not to mention that alcoholics in poor situations are known to imbue clear alcohol to get their fix for years on end without necessarily cancers being the cause of their (eventual?) demise [of course no specific study has been conducted either, but let's just entertain the thought for the sake of our argument here a minute].
Food for thought at any rate! And possibly an incentive to write to your local Congressman/woman.



Here is a list of Colorado based small businesses who have raised their concerns and oppose the new Bill for further reading:
Oppose the Colorado Safe Personal Care Products Act Donna Maria Coles Johnson, IBN Colorado Safe Personal Care Products Act :: Take Action Immediately, Kayla Fioravanti, Essential Wholesale Colorado Safe Personal Care Products Act Kelly Bloom, Southern Soapers Tunnel Vision, Robert Tisserand, Aromatherapy Expert and Author Colorado Safe Cosmetics Bill, Cindy Jones PhD, Sagescript Institute The Colorado Safe Personal Care Act: How Will it Affect You, Lisa Rodgers, Cactus & Ivy You Can Die From Salt, Too, Anne Marie Faiola, Bramble Berry Oppose Colorado Safe Personal Care Products Act, Katherine Corkill, Sterling Minerals From the President – Colorado Safe Personal Care Products Act, Leigh O’Donnell, HSMG Colorado versus the cosmetics industry, Sarva Natural Artisan Soaps When Safety in Personal Care, Isn’t Safety At All, Jerell Klaver, Salus Natural Body Care The Colorado No Product Law, Marge Clark, Nature’s Gift Tilting at Windmills: The Colorado Safe Personal Care Products Act, Emily Topsham, GCD Spa Costly Confusion in Colorado: The Bubble Bill, Donna Maria Coles Johnson, IBN Related Articles: Colorado Proposes Ban on Cosmetics It Claims Cause Cancer, Cosmetic Design Bill Proposes the Colorado Safe Personal Care Products Act, Global Cosmetic Industry

Heeley Oranges and Lemons Say the Bells of St.Clement's: new fragrance

Oranges and Lemons, Say the bells of St. Clement’s: Yup, that's the full name of the latest Heeley fragrance which will be introduced in Excense 2010 in Italy. The brand by James Heeley had us all take notice with their Cardinal and Cuir Plein Fleur, to mention but two worthwhile specimens.

Born in Yorkshire, England, James Heeley studied Philosophy and Aesthetics at King’s College, London University. He lives and works in Paris. Product design, packaging, graphic design, interior design and perfume: the scope of his work is large, yet always approached with the same rigour and attention to detail. The apparent simplicity and elegance of his designs are the result of a continual thought process in which he marries form, function, and a coherent use of materials. Characterised by a certain degree of formalism, his idea of luxury is that it should abound with life and intelligence.

Now Heeley is after a playful new twist for their hesperidic fragrance in what has to do with its baptism at least. The name derives from an old British song:

Oranges and lemons, Say the bells of St. Clement’s
You owe me five farthings, Say the bells of St. Martin’s
When will you pay me? Say the bells of Old Bailey.
When I grow rich, Say the bells of Shoreditch.
When will that be? Say the bells of Stepney
I do not know, Says the great bell of Bow
Here comes a candle to light you to bed.
And here comes a chopper to chop off your head!

The fragrance? It contains notes of orange, lemon, bergamot, mandarin, neroli, petit-grain, Earl Grey tea, ylang ylang, vetiver, and musk.

info via Extrait.it

Amouage to open 2 stand-alone boutiques

"The luxury perfumer was founded 25 years ago at the request of Sultan Qaboos bin Said, Oman's head of state, as a way to both preserve the sultanate's biblical perfume-making traditions and provide gifts for visiting world leaders. Now, it's looking to infiltrate the European -- and eventually the U.S. -- markets with its own named stores selling an unique, expensive brand of perfume, and other luxury goods, for the body and the home.
Two new stores are planned for 2010 -- one in Dubai and one in London. The Dubai store, scheduled to open at the end of March, will be the first outside Oman. The London store, scheduled to open in May, will be the first outside the Gulf."

We love Amouage on Perfume Shrine and encourage you to read the whole article from cnn.com on this link.

Related reading on Perfume Shrine: Amouage news & reviews

It's in the Air...

One of the most classic fragrances, selling one bottle every minute someplace in the world, is L'Air du Temps by Nina Ricci. Even if it's characteristic, immediately recognisable piquancy of spicy floral has been somewhat dimmed over the decades since its introduction in 1948 due to reformulations, the romantic ideal on which it was introduced to the world ~its doves bringing peace and serenity~ has not. Here are some of my favourite commercials and advertisements which have graced its fragrant trail over the years: From the masterful clip that recalls Hieronymus Bosch's "The Garden of Earthly Delight" to more nostalgic ones ("c'est une vie enchantée", it's an enchanted life). And from the 1993 graphic arrow-shot bottles by Enrique Badulescu from 1993 through to the Jean Baptiste Mondino ones at the subway from the late 1990s. The bottom line is what the lovely soft-focus ads from the 70s by David Hamilton proclaim: "'Un parfum doit être source de rêve." A perfume should work as a source of dreams...








Which one is your favourite?

Related reading on Perfume Shrine: Fragrant Advertising articles

Traditional Handmade Soap Making: An Old Craft

"Soap making in Lebanon is an old craft established more than a thousand years ago. Handmade Lebanese soaps have been sold through the ages to the Arabian countries and Europe. The Badr Hassoun family has been involved in soap making for 800 years. The family’s houses and shops can still be seen in the Khan Al-Saboun or Soap Khan.[...]In the old days, the “attar”, perfumer and “ashab”, herbalist worked together to prepare medicated soaps infused with herbal remedies. Essential oils were mixed with medicinal herbs to make special soaps which treated dandruff, acne, eczema and hair loss. Badr Hassoun believes that these mild soaps have an advantage over modern remedies, because they are less likely to cause allergies or side effects".


A most interesting article appeared on Arabnews.com concerning the tradition of handmade aromatic soaps in Lebanon. You can read the whole article here.

pic via 360dewan.com

Chloé Eau de Fleurs The collection ~Lavande, Capucine, Neroli: new fragrances

A new floral chapter begins with the upcoming Chloé Eau de Fleurs collection: three scents inspired by classic flowers, Lavande, Capucine, Néroli, and encased in similar architectural bottles, distinguishable by the shade of their jus and the raw material they're referencing (Reminds you of niche "collections"? Thought so!). Let's see them one by one:

Chloé Eau de Fleurs Lavande - Lavender or Lavandula officinalis

An absolute echo of masculine fragrances, lavender has always inspired perfumer Domitille Bertier (IFF). “When I close my eyes and breathe in lavender essence, I imagine sheets drying in the sun and the freshness of summer days. I’ve wanted to create a women’s lavender fragrance for a long time.” Thus, when the Artistic Director of Chloé, Hannah MacGibbon, asked her to compose a feminine fragrance based on this androgynous material, Domitille was guided by her longstanding dream. “I used one of the noblest lavenders of our palette”. This essence was fractioned to lighten its coumarin base note. Without this almond-like aspect, it becomes an evanescent and airy aura of lavender. “I wanted a simple signature, the impression of an eau fraîche with a real perfume structure.” On the skin, the lavender of Chloé eau de fleurs Lavande seems herbaceous and tinged with citrus, alongside violet and bergamot leaves. Then, a tea accord prolongs the presence of bergamot into the heart of the formula. Lavender delicately transforms. The iris concrete gives it this verticality. Finally, musk envelops the allure in sweetness, while cedar, vetiver and cashmeran fuse with the ambergris accord to give a sensual tempo to the composition. An olfactory challenge that puts lavender back into the feminine field of possibilities.

Chloé eau de fleurs capucine - Nasturtium or Tropaeolum majus

With its interlocked leaves and petals, the nasturtium closely guards its secrets. One must dream and fantasize about it to see its presence in a perfumed composition. “I like the simplicity of this flower, which grows in my garden,” admits Louise Turner (Givaudan). “It seems to come straight from an antique botany book or herbarium.” Louise is inspired by her knowledge of wild gardens. She blends refreshing citrus – bergamot, lemon and neroli – with galbanum essence. A concentration of chic, this rarely used crisp green note offers a timeless inflexion to the fragrance. Behind this dense foliage of galbanum and sage, Louise adds a few aromatic touches of juniper berry, like a reference to a man’s wardrobe. And, at this moment, the petals begin to blossom on the skin. An impressionist sensation of faceted flowers of rose essence, rose absolute, jasmine and lily of the valley enwraps the heart of the formula like a mist from an unknown origin. Finally, ambroxan – a sensual and woody amber ingredient – melds with cottony musk to form a comforting halo. .

Chloé eau de fleurs néroli - Neroli or Citrus aurantium var. amara

Immediately recognizable, neroli essence makes everyone smile. Nostalgic of childhood, it diffuses its freshness in numerous perfumery compositions. This also makes it difficult to use: “We had to make the eau de fleurs néroli unique and prevent it from smelling like a baby care product,” explains perfumer Aliénor Massenet (IFF). “I have this very striking memory of a trip to Tunisia, when I walked through a field of bitter orange trees in blossom. And I dreamt of a vibrant, modern and noble neroli.” Surprising one and all, Aliénor Massenet decided to combine mandarin and orange in the head note with a typically masculine aromatic note: rosemary. This explosive dry herb underlines the bitterness of citrus fruit. At the heart of the formula, an exceptional high-quality neroli is swirled into an accord of peony petals and clary sage. With its fresh, spicy, floral and tobacco-like aspect, sage reveals tea accents that raise neroli to the height of modernity. Smitten with amber notes, Aliénor blends white musk, a trace of Tonka bean and an overdose of amber in the drydown for a “bare skin” sensation, along with unexpected, masculine cedar wood. Sweet, yet never innocent, floral and woody, fresh and sunny all at once.

Available from February 2010 exclusively at Saks Fifth Avenue and Chloé boutiques, 100ml for $135.00
info &pics via press release

Sasha Varon Soulgasm : fragrance review

Sasha Varon Luxe Parfums is behind Soulgasm, the first of what seems a new line of perfumes self-positioning into niche territory. The main factor that I was interested in trying it was that part of the proceeds for each sale of Soulgasm goes to the charity Vitamin Angels.
Vitamin Angels reduces child mortality by connecting infants and children under five with vital nutrients, especially vitamin A and zinc, and has been working in 40 countries around the world in 2009. Vitamin Angels has been awarded two consecutive 4-star ratings from Charity Navigator for sound fiscal management, so I guess they do send over the "green". (visit vitaminangels.org for more info)

The company boldyly presents itself thus: "Established to create masterpieces uniquely rebellious of today’s status quo, Sasha Varon steals the stage with its first offering; SOULGASM, Heaven Sent, Hell-bent…
In an oversaturated market where packaging differentiation is crucial for sales success, Sasha Varon’s Soulgasm, with its provocative, sexy, vintage-inspired styling & feel takes you back in time, telling a story that reaches out and dares you not to pick it up and satisfy your curiosity".
NOTES for Soulgasm:
Head: Succulent Peach, Anjou Pear, South African Freesia, Ripe Black Currant
Heart: Wild, Night-Blooming Jasmine, Delicate Eurasian Lily, Multi-Faceted Woodberry
Base: Clean Musk, Warm Amber, Sweet French Vanilla

Sounds cool? Hmmm....Colour me sceptic.


I can't say I was impressed by Soulgasm's scent, certainly not in reference to the expectations that the ad copy creates (paradisial and inferno-touched at the same time, please note)! And the retro packaging and burlesque-inspired playful images (boosted by 40s-style jazzy music on the site) that accompany it prepare one for something completely different! In that respect there is a serious incongruity between image and scent: I'm sure they have their reasons.
Left to one's own devices, one (not me, I'm afraid) might appreciate the fragrance for what it is: a very mainstream and potent fruity floral. Certainly in a sea of fruity florals it is difficult to differentiate between them and indeed smelling Soulgasm reminded me of something I couldn't put my finger on. Was it the peachy Maybe Baby and the pear-meets-wet-dog-note of Petite Cherie rolled into one? Perhaps. The thing is the scent is VERY fruity, peach-dominated with strong berry notes and not especially floral, more shampoo-directed. One would be hard pressed to distinguish specific notes under the fruits, although I'm sure there is synth lily of the valley and synth violet to help expand the feel and open up the fruits ~as if it was necessary. It is very lasting and judging by my small sample vial which allowed a few squirts it projects quite a bit. Fruito-phobics should keep their distance.

The fragrance is available exclusively online and at Beautycafe.com
You can check out for yourself at Soulgasm (The site is really well done and the music is great auditory backrground if you're doing something menial, like washing dishes or taping envelopes at the office, while thinking about 40s classic noirs: I guess they did those things then too but more glamorously!)

In the interests of full disclosure I was sent a sample vial via a PR promotion.

The winner of the draw....

...for the Tonka Imperiale is The Duke of Pall Mall. Please email me using the email on the Contact page with a shipping address so I can send this to you immediately.

Thanks for playing along everyone so enthusiastically and till the next one.

Chanel Chance Eau Tendre: new fragrance

Chanel is taking their bestselling Chance perfume and giving it another spin after their first flanker Chance Eau Fraiche, this time calling it Chance Eau Tendre. A "tender water" spin on Chance then! More delicate and more playful, if that can be possible...
The fragrance composed by Jacques Polge, in-house perfumer at Chanel, will be a pink-hued fruity floral which I predict will not enthuse too much the perfumistas who want more "serious" fragrances out of that house. Still a Chanel always bears testing it out before judging.
Chanel describes it thus: "A new facet of CHANCE is born; the third generation of the CHANCE Fragrance family. The new incarnation of the decidedly young scent, CHANCE EAU TENDRE Eau de Toilette Spray reveals itself to be both delicate and radiant, with an intoxicatingly light, fruity trail. An unexpected mingling of grapefruit and quince meets the crispness of fresh green notes, while a trace of Jasmine Absolute lingers in the air. Gently warmed by a sheer veil of White Musk, at once, innocent and seductive".

The campaign is fronted by Sigrid Agren, and photographed by the legendary Jean-Paul Goude, a longtime collaborator of Chanel parfums. (The flower on top of the head does seem a little silly to me, but don't mind me, I'm not in the demographic).

Chanel Chance Eau Tendre will be available as an Eau de Toilette in 50ml/1.7oz and 100ml/3.4oz.

Edit to add: Full review on this link.

Notes for Chanel Chance Eau Tendre are:

Top: grapefuit, melon, quince
Heart: hyacinth, jasmine
Base: iris, white musk, Virginia cedar, amber

The perfume has just launched and is available at Nordstorm.

Fragrances for Myers Briggs Personality types!

In a most interesting experiment conducted by David Pybus, historian and head of Scents of Time, 150 executive women worldwide were questioned on their use of fragrance and their Myers Briggs personality type to determine any potential correspondence between the two.
Fundamentally there was some pairing between 16 Myers Briggs personality types matched to 16 fragrance types (the basic families divided in sub-sections) The 16th one bring absence of fragrance altogether (i.e. not wearing perfume); one has to account for that option too!
For each personality type some tendencies arised, in order of preference. Here they are:

NT (rational thinker)
Florals
Soft Florals
Woody Orientals
ST (practical)
Florals
Soft Floral
Woody Orientals
SF (feeling, sensing)
Florals
Soft Florals
Soft Orientals

NF (idealist)
Florals
Soft Florals
Woody Orientals
Soft Orientals/Orientals

SP(artistic)
Florals
SJ (traditional)
Florals
Soft Florals
Mossy Woods-

Intriguing, eh? David Pybus analyses the results on his site but he concludes nevertheless with a very thought-provoking question that leads to discussion: "Intuitive thought may lead us to believe that an introvert would use quiet, discrete perfumes, such as soft florals, whilst an extrovert would employ more strident aromatic brands if the use of perfumes was directed at self- enjoyment and character” stamping”. However, perhaps the reverse may be true? That extroverts use softer fragrances to damp down their personality, whilst introverts use the more strident brands to better project their presence. Indeed, is the use of perfume for a person’s outer (influencing others) or inner (influencing themselves) world?"

Read the whole article on this link.

And what do YOU think? Do you know your Myers Briggs type and does it fit the above choices? (If you don't you can take the test here).

thanks to Basenotes for drawing my attention to the article on Scents of Time.

PERFUMism: What Will be the Talk of Town Soon

Today is a very special day! Contrary to many others, I don't usually broadcast what I'm doing outside the scope of Perfume Shrine on these pages. But today is an exception because it is beyond the merely personal and it embraces the community. I have been working alongside two dedicated people on a common cause which is groundbreaking, innovative and will hopefully rekindle the discourse on the genuine love of perfumery and help the industry take notice.

PERFUMism.com is a new platform, totally uncommercial, completely independent, and utterly respectful to those who will partake of its content. It is unlike anything else that exists in the perfume community today in that it aims to communicate serious thoughts on scents and the people involved with them (we have invited acclaimed perfumers, industry insiders, distributors and exhibitors) beyond the overused concept of niche and "art" which is brandished like the latest It-bag in the blogosphere and the discussion fora. Art will feature naturally too, but will it be a pretentious facade to make money or stroke fragile egoes? No, most assuredly not! We're totally against vanity projects!

PERFUMism is a kick in the groin in that it will tell truths! It will not fear, it will not hold back, it will not mollify or caress ears and will question everything! Along with mme Rebecca Veuillet-Gallot, the renowned author of Le Guide du Parfum and the Patricia de Nicolai Parisian boutique-keeper, and Andy Tauer, the well-loved artisan perfumer who financed this new platform, we have been brainstorming on making a difference in the industry. With our passion and with the fertile discourse which you are invited to provide, we hope to effectuate the changes which we have been all praying for for a long while now...
So, without further ado, you're invited to check out the PERFUMism site, to leave a message at the ShoutBox (on the right hand corner, please leave a comment if you feel like it), take a tour and see if something catches your eye, and to subscribe ~entirely for FREE~ to our quarterly newsletter for news and press. Just click the link! There is also a Facebook page and a Twitter page, from where you can follow us.

My personal aim in participating on PERFUMism is to get a powerful message across that perfumery shouldn't be exploited as the new "It" money-maker, but as the only refuge of sensualists in an increasingly sensory-deprived and sterilised world! I am leaving you with a couple of words by Andy which resonate his thought-process behind this innovative concept championing true art in perfumery: "I am finally here, at the starting point, of something new and exciting, collaborative and driven by the quest to move. I am finally here, and I can make a statement. I am not niche! And now, we will start inviting others to join us. We are not many, but we are the few who will make a difference. That's what PERFUMism is about: Making a difference in the world of perfumes".

Parfums Isabey Fleur Nocturne: new fragrance

Isabey has just launched Fleur Nocturne, a modern version of a 1925 Isabey fragrance called Bleu de Chine. The fragrance, inspired by a world of crystal and amethyst, was entrusted to acclaimed French perfumer Jean Jacques, who envisioned an exceptionally rich floral bouquet with fruity, white flowers.

According to the official information the top note of Fleur Nocturne consisting of mandarin, mixed with apricot blossoms and white peach, instantly gives you the feeling that you are holding in your hands a perfume of exceptional, noble and valuable ingredients. The fragrance then plunges into a heart of jasmine, gardenia and magnolia, with a quality which is very rarely found today. The base leaves a strong wake of extraordinary elegance with a sunny chord of vanilla and patchouli.

Fleur Nocturne by Parfums Isabey will be available in a bottle of 50ml of Eau de Parfum for 129 euros.

Related reading on Perfume Shrine: Interview with perfumer Jean Jacques

Guerlain Tonka Imperiale: fragrance review & draw

"From his brown and golden fur
Comes such sweet fragrance that one night
I was perfumed with it because
I caressed him once, once only".

Thus writes Charles Baudelaire in his poem Le Chat (The Cat) defining the tamer interpretation of le parfum fourrure ("fur coat perfume"; for more info on this concept please refer to this article and this one). That feeling could equally well apply to the newest Guerlain exclusive, Tonka Impériale (Imperial Tonka). That is, if you rolled your cat onto caramel and roasted almond powder, assuming via some paradox of nature this feline was sympathetic to humans' desserts and borderline torturous treatment! Tonka Impériale is such a strange and compeling dessert following the manner of la grande patiserrie chez Guerlain, but also underscoring the composition with alternating sweetness & bitterness, luscious deep backgrounds and the multi-faceted nuances of one of the most prized materials of classic Guerlains, tonka bean.

Tonka, with its rich coumarin load, takes pride of place in the notorious Guerlinade, the common "thread" which characterises some of the classic scents of the house, so an étude on this material within a line which focuses on new spins on standardised materials (L’Art et la Matière within Guerlain's boutique scents portfolio) was a natural. Rather in reverse to what Liszt did to Paganini's motifs however, Thierry Wasser, the in-house perfumer at Guerlain who also composed Tonka Impériale assisted by art director Sylvaine Delacourte, subtracts elements from the classical Guerlains to render a purer, more direct and insistent message, like abstract art interpreting an idea of the Baroque Masters. The fragrance doesn't waver or develop, but manages to appear modern while retaining the luxurious and saturated quality of the old creations. A solinote on this material was sorely lacking for a house who has made it the sine qua non of their olfactory tradition and this new offering is salivatingly tempting, even for non gourmand-following folks!

Tonka bean (coming from the South American tree dipteryx odorata) is an exceptional and costly material that presents fascinating facets of culinary delights; from aniseed and licorice notes as well as macaroons, salty toffees and blond tobacco all the way to hay and toasted bread. The comforting factor these facets naturally exude is here coupled to an overdose of rosemary (according to Olfactorum and Esprit de Parfum). The pairing is logical: the almost salty, andorgynous end of tonka is close to culinary herbs. But the comfort factor should in no way evoke an Earth Mother type! In a way this is a modern play on the unisex idea of Jicky: the fougère nuance of lavender (here replaced by rosemary) played on the more langoruous scale of a semi-oriental thanks to the vanillic base (here the more honeyed, caramel and woody tonalities are accentuated). But it will also remind to some the honeyed veil (mimosa, orange flower, heliotropin) of L'Heure Bleue and its bittersweet harmony. Like every great groumand oriental that respects itself, it is also a little bit "poisonous" thanks to the coumarin.

The effect materialising in Tonka Impériale is an amazingly restrained and balanced oriental gourmand (much more in check, less boozy than Spiritueuse Double Vanille; equally delicious and wearable to Cuir Beluga) that I voted for with my Visa, as you can see from my photographs. Wearing it on winter sweaters and scarfs (where it clings for days radiating seductively) is akin to getting caressed by a honey mink étole while smelling fine cigars in a salon de thé serving the most delicious almond pralines on panacotta. Those who would be intellectually intrigued to see Guerlain spin a David Hockney and who keep their lava lamp close by will be left critisizing Guerlain for bourgeoiserie. Those who appreciate keeping the heritage alive will embrace Tonka Impériale with enthusiasm.

Notes for Guerlain Tonka Impériale: rose, orange blossom, rosemary, honey, gingerbread, almond, tonka bean, hay, tobacco, amber, vanilla
Tonka Impériale is available exclusively at Guerlain boutiques & spaces at 168 euros/230$ for 75ml of Eau de Parfum, from February 1st.

For our readers, to give them a chance to try this fabulous new fragrance, a big sample will be handed out to one lucky winner. Draw is now closed, thanks for participating!

All photographs by Elena Vosnaki/Perfumeshrine. Click to enlarge.

The winner of the draw...

...for the La Via del Profumo fragrance is Aroseisarose. Please email me using the contact on the Profile page with your particulars so I have this in the mail for you soon.
Thanks to everyone for the enthusiastic participation and till the next one!

New Look & Open Poll

Exactly 63 years ago today, Christian Dior's New Look was introduced on February 12, 1947. The two lines of designs Dior had presented were code-named "Corolla" and "Eight" (including the new "Bar suit" silhouette) but the "New Look" catch-phrase which immortalised this particular silhouette came after Harper's Bazaar 's editor-in-chief Carmel Snow exclaimed after seeing the collection: "It's such a New Look!"


The New Look relied on a signature shape of below-mid-calf length, full-skirt, large bust (unheard of at least since 1912), and small waist. With it came a reprised feminity that had been romanticized anew after the vagaries of the war which had made women more dynamic-looking. And of course the perfumes followed, with the secretly naughty Miss Dior, the fruity chypre Diorama and the radiant Diorissimo in the designer's name, all through others which came in the 1950s and early 1960s by Balmain, Balenciaga, Lentheric, Carven et al, defining an era of petticoat crinolines underneath stiff taffeta whish-whashing their way down the Technicolour avenues of the everyday life. Metaphorically, as well as literally, the style demanded a certain demeanour from its wearer who had to exude some restraint and heaps of natural elegance.

So on to you: Which perfumes do you consider New-Look-compliant and which do you love out of this group?

Photo of Renee sporting the New Look by Dior at Place de la Concorde, Paris 1947, by Richard Avedon. Photo of New Look design via buctopia blog.

Alexander McQueen: 1969-2010

WhokilledBambie had mentioned something like: "Death and taxes are certain, but death isn't an annual event". The news is sad indeed this year, as Alexander McQueen, one of the pre-eminent avant-garde fashion designers of the 90s and 00s just died... following his muse Isabella Blow to the grave.
"British fashion designer Alexander McQueen has been found dead after taking his own life. The 40-year-old committed suicide just three years after his close friend, Isabella Blow - who plucked him from obscurity and helped him become a star - killed herself. A source at McQueen’s office this afternoon confirmed his death, saying: ‘It is a tragic loss. We are not making a comment at this time out of respect for the McQueen family.’"

Read the rest on this article and more perspectives on this one.

Let's proclaim this a Kingdom day in his honour!

Photo of Alexander Mcqueen and Isabella Blow by David Lachappelle via pdngallery.com

Prada Infusion de Tubereuse & Infusion de Vetiver: new fragrances

It was only last year that Prada decided to augment her uber-successful Infusion d'Iris brand with a seasonal Infusion Éphémère Collection (Ephemeral Infusion Collection), launching the soapy clean Infusion de Fleur d'Oranger in a fancy designed packaging that married art-deco motifs with the signature Prada pistachio green of the original "infusion". The limited edition suite was originally scheduled to offer fragrances meant to stick around as long as the summer fruits on the trees. After a few months the scents would be pulled off the shelves... This year Prada continues with the plan, offering two limited editions: Infusion de Tubéreuse for women and Infusion de Vetiver for men, again packaged in mosaic wrappers that will have deco-maniacs discussing their respective merits. The more geometrical masculine relies on hexagons of nuanced sombre colours, while the feminine one was based on an old print in the Prada textile archives, where the petals of the flower seem immersed in ink and pressed in a dégradé manner on the carton. I especially like a small details: the caps are "dressed" in the same material so as to co-ordinate!

Initial previews want the tuberose version to be really soft, with a piquant opening and a beautiful progression which doesn't remind one too much of Infusion d'Iris, in the manner that Infusion de Fleurs d'Oranger did (one of the moot points as per many consumers). We will update with reviews of the vetiver one as available.

Prada Infusion de Tubéreuse for women is a blend of notes of Indian tuberose, petitgrain bigararde, Italian blood orange and dynamone. Prada Infusion de Vetiver for men is featuring notes of tarragon, vetiver, Madagascan pepper and purple ginger.
Both Prada scents will be vailable April 1st 2010 onwards. They will retail at €67 for 50mls for the female scent and at €53 for 50ml for the masculine version, at major department stores.

Related reading on Perfume Shrine: Prada news & reviews, Upcoming releases

Pic via beaut.ie & sincere thanks to my lovely source ;)

La Via del Profumo Mecca Balsam: fragrance review & bottle giveaway

O Marvel! a garden amidst the flames.
My heart has become capable of every form:
it is a pasture for gazelles and a convent for Christian monks,
and a temple for idols and the pilgrim's Kaa'ba,
and the tables of the Torah and the book of the Quran.
I follow the religion of Love: whatever way Love's camels take,
that is my religion and my faith.

~Ibn al-`Arabi, Tarjuman al-Ashwaq, in The Mystics of Islam, translated by Reynold A Nicholson


Balsamo della Mecca, or Mecca Balsam in English, is the latest all-naturals fragrance developed by perfumer Dominique Dubrana, whose nom de guerre is Abdes Salaam. It was inspired by a trip the perfumer took to Mecca during Hajj. Salaam parallels the aromata invading the streets of Mecca with a river carrying labdanum, franincense,benzoin and agarwood, and which pours to the street 5 times a day along with the pilgrims who walk up to the great mosque. Accordingly Balsamo della Mecca/Mecca Balsam contains autocthone notes of: cistus labdanum, frankincense, benzoin, agarwood, tonka bean, tobacco, Indian tuberose and Damask rose.


The olfactory landscape of Arabia and Mecca in particular is unusual for a westerner, the proflugation of scents unforgettable, the catchartic ritual requiring the lavish use of perfumes up till taking the simple white dress of Ihram... This aromatic ambience was recreated through the artistry of one of the best all-naturals illusioninsts of this world, Dominique Dubrana of La Via del Profumo, an Italian niche line which includes the esoterically-named "Scents of the Soul". Regular readers will recall how the vetiver-infused Samurai as well as the euphorically tangy neroli marvel Morning Blossom have occupied these pages in the past. This time Salaam was most generous in offering one full-size bottle of the latest fragrance to one of our readers, which I took some liberties in photographing for your enjoyement (So if you want to win, you know what to do, leave a comment!)



Comparing Mecca Balsam to other scents, one would be inclined to classify it alongside the rich ambience of Amouage oriental attars (Amouage attar Tribute isn't at all foreign to this idea) with their majestic sweep and incredible lasting power. Even though most all-naturals have a more fleeting appearence, some of these base-heavy Arabian inspired compositions, such as Mecca Balsam, anchor themselves with conviction through the marriage of resinous and balsamic touches.

Indeed Mecca Balsam feels like it is all base, all depth, all the time! Its wonderful, smoky-ambery leather core is comprised mainly of labdanum and incense (both benzoin and frankincense for the latter; interpolating warm and cool, sweet and sour respectively) and these two notes reverberate throughout the duration of the fragrance on the skin almost audibly, such is their bass & drum dynamics! Lovers of the shredded tobacco and "cola" effect (due to the synergy of tonka bean and the balsams) that hides in the heart of classic orientals such as Youth Dew, Tabu and the percursor Coty's L'Origan, or more modern interpretations such as YSL's Opium, Escada Collection and even Eau d'Italie's Paestum Rose (with its root beer vibe), will be delighted to find a replicable effect in Mecca Balsam. These would also provide great layering partners in lotion form, to traject the tracks into the night. Aficionados of the mini-cult that is Madame X by Ava Luxe will find in Mecca Balsam a luxurious upgrade using only the finest ingredients.
Even though agarwood (oud) is mentioned within the notes, its inclusion is not the -be-all-end-all of the presentation like it is with several Montale oud fragrances or indeed some of the other "ouds", such as By Kilian or Tom Ford's. Instead working its magic in the wings, it only hints at its presence, as do the precious flowers (rose and tuberose). Mecca Balsam could be worn by both sexes with ease and is sure to create both a warming, reassuring ambience around you as well as a pulling, sexy effect that won't go unnoticed.


Balsamo della Mecca/Mecca Balsam is available directly from La Via del Profumo in 16ml bottles (for €34,17) or 55ml (for €91,67) of Eau de Parfum.

This is the actual bottle that will be given to one lucky reader, courtesy of Profumo.it. State your interest in the comments! (Draw is now closed, thanks for participating).

Related reading on Perfume Shrine: Labdanum, an important material, Abdes Salaam/Profumo.it scents, Scents with leather notes, Labdanum scents and info

All photographs © by Elena Vosnaki/Perfume Shrine.

Update on Lutens discontinuations

A sense of panic ensued when we broke the news of Serge Lutens discontinuations the other day and quite justifiably, I'd wager. It's not everyday that an iconic niche line known for their attention to detail needs to halt one of their lauded fragrances. I feel like I need to assuage the fears a little bit and at the same time implement the news with something a little disheartening again, since another source (thanks!) informed me of the following interesting facts:

The discontinuations are planned for the export line only, meaning it's basically a US-discontinuation (my original source was of American interests): the four export fragrances will revert to their alma mater, Les Salons du Palais Royal, thus becoming Paris exclusives (much as Miel de Bois currently is) but the important thing is that apart from Miel de Bois, Chypre Rouge, and Douce Amère the fourth is Santal Blanc and NOT Clair de Musc! This puts a new spin on things, as Clair de Musc had us all wonder why it was getting axed. Of course in a way this last bit of news is even worse, as Santal Blanc is a seriously lovely, quite underrated fragrance and one which cannot be easily found on other price points... Luckily the discontinuations will take place at a further date (supposedly next year), so there is still time to stock up if needed.

Ayala Moriel Launches Frangipanni Gloves to Benefit Bloedel Floral Conservatory

On 01.02.2010, Ayala Moriel Parfums launched Frangipanni Gloves, a limited edition natural perfume, in honour of Bloedel Floral Conservatory.
Three bottles were donated to Rumble in the Jungle Gala, organized by Friends of Bloedel on January 30th, 2010.
The Story of Frangipanni Gloves:
Ayala Sender, chief perfumer and founder of Ayala Moriel Parfums, tells how the perfume came to be: "It was one of those indecisive April days, alternating between cloudy and warm, and pouring rain. For a while, I sought refuge inside the glass dome that housed tropical birds & flowers, and that's where I found a blooming fangipani tree in Vancouver for the first time". It is thanks to this tropical gem at the heart of Vancouver that Ayala was able to find a real, living frangipanni flower for reference, and was able to recreate the scent of fragipani flowers using pure botanical essences.
Frangipanni Gloves* is a perfume that layers a whiff of frangipanni flowers with the leathery-powdery undertones of suede perfumed gloves of Victorian era. This tropical white floral perfume has an intoxicating yet delicate aroma, sweet and humid, underlined with suede-leather nuances and a hint of spice.
The City of Vancouver has cut its funding to sustain the conservatory and it is scheduled to close March 1st, 2010. This will leave tens of tropical birds and plants homeless, and is a huge loss for the people of Vancouver! Proceeds from sales of Frangipanni Gloves go to the Bloedel Floral Conservatory in Queen Elizabeth Park in Vancouver: When you purchase Frangipanni Gloves (click the link) you are also helping this cause: Ayala will be donating $50 for every 9ml bottle and $30 for each mini bottle to the conservatory in hopes that it will prevent it from shutting down, so that you too can enjoy the scent of the living frangipanni flowers.

* "Frangipanni" was a name of a mid 19th century Italian marquis who invented the method to perfume gloves. The Frangipanni gloves were soft suede gloves and became very popular among aristocrats in Victorian times. They were scented with a blend of various spices, flowers and roots (orris, jasmine among others) . It was only later on that the flower with the same scent (Plumeria alba) was discovered in the South America by Franciscan traveller Charles Plumier.

info via press release, pic by saunderse at flickr, some rights reserved

Joan of Arc & Egyptian Mummies: Tied by Scent

Some of the most fascinating scopes of the smell-study do not revolve around commercial fragrances at all. One area which provides us with phenomenal and astounding observations on the role of smell is history & archeology; especially when it has to do with legendary figures.
Dr Philippe Charlier, a paleopathologist (that is, a medical expert on the ailments of prehistoric times) and medicine historian at Lille II and Paris VII universities as well as a forensic scientist at the Raymond Poincaré Hospital in Paris, has come up with an astonishing revelation: That the last remains of Jeanne D'Arc or Joan of Arc, preserved by the church as holy relics, were a hoax: in fact the lot consisted of the remnants of an Egyptian mummy!

The discovery dates to April 2007 actually, but the more impressive point is the way in which he came up to this conclusion: through smell. The scent of the remains and the essences used to embalm the dead in ancient times gave priceless clues.

A group of 20 researchers examined the reputed Joan of Arc remains at Tours (Indre-et-Loire) for months: There was a piece of a human rib ~ blackened on the surface as if charred, minor bone remnants, wood & solid matter and some linen tissue measuring 15cm. The lot surfaced in 1867 in a jar in the attic of a Paris pharmacy. They were labelled "Remains found under the stake of Joan of Arc, virgin of Orleans" and were later officially recognized by the Vatican as being authentic. What put the team of researchers into the right track nevertheless were some smart observations.

First, the remains did not appear burnt but rather embalmed. Microscopic examination revealed several pine pollen stigmata (of a type not inherent in Normandy) which are a common occurence in the resin used for embalming in Egypt. The linen tissue was chronologised via the Carbon-14 method (a destructive method, said in passing, hence its use only on the piece of linen) to the Upper Egyptian epoch of 3rd to 6th centuries BC.
Furthermore, one of the bones was actually a cat's femur. Now cats were sacrified in the pyre alongside witches during the times of witch-hunting, but they were also embalmed alongside their owners during the Egyptian times! Another clue was the labeling itself: it recalled the style and syntax patterns of the 19th century, not the 15th century when Jeanne's remains would have been amassed and preserved after her cremation at Rouen in 1431. This coincided historically with the rediscovery of the myth of Joan of Arc which happened around 1867; up till that point she had been neither canonised nor were she acknoledged as a national emblem. The supposed discovery of her remains gave substance to the legend in an era of fervent French nationalism.
The objects could have been amassed easily indeed within the inventory of a Parisian doctor or apothecary of the 1860s. Powdered mummies were routinely prescribed ever since the Middle-Ages for all sort of ailments, from stomach aches to pain due to menstruation. Even the king François 1er was known to be carrying a bit of the powder in a locket around his neck for emergencies. The cat's femur could have been a fraud on its own: an apothecary trying to pass an embalmed cat as part of an Egyptian human mummy worth its weight in gold!

Therefore, the seed of the idea that the lot was actually a major historical hoax was firmly planted. It remained to be amply justified and proven.
To that end a novel approach was opted for: "We wanted a professional nose to confirm the smell [of the relics] and identify what molecules [the smells] might be," Charlier said. Fragrance experts Sylvaine Delacourte, of Guerlain, and Jean-Michel Duriez, of Jean Patou, were called for, seperately*, to determine by smell what were the essences used and to compare and contrast with known substances at the laboratory of Dr Philippe Charlier.
According to Sylvaine Delacourte, who publicized this magnificent adventure on her blog in French, the adventure was originally aimed for something completely different: Smelling the embalmed hearts of French kings at the Basilique de Saint Denis so as to determine the essences used, but when permission was not granted for that, the mission turned to other relics to which access had been granted: Those of Jeanne D'Arc! According to mme Delacourte, the specimens smelled for cross-comparing purposes for this mission were: *Ashes of Agnès Sorel (smelling of vanilla) *hair lock from a necropolis at Ica in Peru (which smelled of licorice!) *hair lock from a woman of a Beauvais convent *remains of an Egyptian mummy and *the supposed remains of Jeanne D’Arc/Joan of Arc.

Both Sylvaine and Duriez identified soft, balsamic odours emitting from the remains. Specifically there was clearly identifiable vanilla and burnt plaster (made of sulfate of calcium), both of which coincided with the hypothesis of Dr.Charlier. Vanillin (a constituent of vanilla) is a common smell produced by corpse decomposition ~hence the "sweet smell of death"!~ and is routinely witnessed in Egyptian mummies, but it is never a product occuring in victims of pyres. The burnt plaster on the other hand seems to have been a deliberate "planting": Joan of Arc was reputed to have been cremated tied not to a piece of wood, as was the custom, but on a piece of plaster so as to prolong the agony...But it was the vanilla that didn't fit!
Anastasia Tsaliki, an expert in ancient diseases at Britain's University of Durham, said she was impressed with Charlier's detective work: "It is a fascinating project and shows how forensic methods can be combined with tools used in archaeometry [the study of archaeological materials] and archaeobotany [the study of ancient plants] and osteology [the study of bones]," she told the journal Nature. [source] And archeo-sniffing I might add. Sometimes smell really is a forgotten sense!

What is even more promising is that mme Delacourte was invited on another such expedition, this time involving headspace technology, which she promises to recount to us soon. Can't reveal more, but it is sure to amaze just as this one!

*According to the article on Future Sciences recounting the results, while according to Sylvaine herself she had the idea of inviting Duriez because they're friends and she trusts his expertise.

Part of the info comes from Jean Etienne's article, appearing on Future Sciences. Translation by Elena Vosnaki @ Perfume Shrine.

Painting Joan of Arc in Prayer by John Everett Millet. Jean d'Arc remains via Futura Sciences. Egyptian mummy via the Smithsonian blogs

Optical Scentsibilities: Beyonce chanelling Cindy Crawford?

Beyonce is directed into emulating Cindy Crawford (and a crop of other top models who appeared in George Michael's Freedom along with the heat and fire visuals) in this commercial for her first celebrity fragrance, Heat by Beyonce.
Compare with the original video-clip below (especially around 2:58 and onwards) and...go have a lie down.

How Much Will the Niche Market Bear?

The news on the discontinuation of some Serge Lutens fragrances we broke on these pages as well as the Guerlain discontinuations we also had the honerous duty of introducing to you a while ago have prompted me to think long and hard about the fragrance market and its trajectory ever since the Internet became a major player from 2000 onwards; first with budding perfume discussing fora and later in 2005 with the emergence of the first fragocentric blogs. Nine years and counting later things have profoundly changed and the scenery is altered.
Everyone jumped on the bandwagon of niche perfumery and with aspirations of artsy-fartsy pretence about how "perfumery is an art too" (Chandler, if only you knew what a monster you created!) they have been indundating the market with overpriced dreg ever since. There is simply TOO MUCH JUS OUT THERE!! Whether it's for the best or the worst I am leaving this up to your intelligent discussion in the comments. But first let me present some facts and some trivia for your consideration.

First there were the Hermessences in 2004: A major luxury player who was active on the fragrance sector as well decided to do the unthinkable ~present an exclusive line of top-tier scents reserved for their interior boutique only circuit. Guerlain had their own plan upon refurbishing their flagship store in 2005, plans which materialised and some which were almost cut mid-stream (Il Etait une Fois reissues, I'm talking to you!). Soon enough ~it seemed to me before the word Hermessence had dried on the staff memo~ Chanel pulled an Hermes as well, 3 years ago almost to the day, with their Les Exclusifs to be sold exclusively at Chanel boutiques. The two luxe lines were received with accolades, enthusiastic bises in a very European manner and profound respect from the whole perfume community, even if there were a couple of critical voices on the concept and coherence of the thing.
Just last year both "exclusives" were renegated to online shopping, making the acquisition of a coveted haute bottle approchable at the click of a mouse to anyone in upper Minnesota who had the requisite checkings account. Where's the exclusivity factor?

Several established brands followed (Dior Prive, Lancome La Collection, Tom Ford Private Blend, Lauder the Private Collection Line fragrances trio), and the few remaining ones came out just recently with their own "exclusive" sub-line within the line, cashing in on the hen who lays the golden eggs (or so they thought): Cartier Les Heures de Parfum, Van Cleef & Arpels Collection Extraordinaire, Dolce & Gabbana Anthology. They employed top tier perfumers, they advertised intelligently by word of mouth, they even brought original "ideas" for inspiration. (The Tarot deck for D&G, for Chris's sake. What's next? The Mayan calendars of doomsday?) The results? Rather lukewarm reception to varying degrees of temperature nuance. Even though there are a few specimens in there which are indeed great (especially in the first two brands), the idea seems tired, been-there-done-that and the audience doesn't seem to go back for much more... Not at those price points in this economy at least!

Uber-luxe brands positioned themselves in a place of de juro superior price point (often with the corresponding quality in the formula): Amouage and By Kilian are good examples. Recently By Kilian has introduced the smaller traveller bottles and the refills in order to appeal to the less cash-flowing clientele. Smart move! Still not every release can be received with enthusiasm. Writes Pam from Olfactarama regarding their latest Back to Black, giving it 2 stars out of 5: "A combination of pipe tobacco, cherry syrup (maybe cherry pipe tobacco?) and vanilla. After 2 or 3 hours only vanilla; after six it's a generic heliotrope/vanilla with a slight Play-Doh note. I don't know what all the fuss was about". One can re-invent the wheel so many times, I guess.

Several smaller players emerged lately as well, often with erratic results: French niche line Ego Facto from Pierre Aulas debuted at Marionnaud in France with 7 perfumes: 4 for women and 3 for men and even employed acclaimed nose Dominique Ropion for their Poopoo Pidoo fragrance (inspired by Marilyn Monroe no less) as well as other famous perfumers for the rest. One of my online friends with a discerning nose, who also posts on several fora & blogs, TaraC proclaims: "I just tried all 5 of the Ego Factos yesterday and didn’t like any of them. They all smelled like generic commercial synthetic swill on me… I guess I’m not the target customer!"
Smell Bent on the other hand is a new LA-based indie niche line, which deputed with 10 fragrances (!) at a low price point. A NST commentator calls them "pretty gimmicky too". MakeupAlley reviewers and regulars have varying opinions on them.
What's up? Are then people able to judge independently of the price asked? Big surprise, I guess they are! On an interesting spin of events a graphic outlining perecentages (according to a Sanford C. Berstein survey of 834 U.S. consumers conducted over a two-week period in mid-December) of people who have traded down in various consumer product sectors appeared in The Wall Street Journal. Some include: 34% traded down in laundry detergent, 31% traded down in kitchen paper twoels, 15% traded down in toothpaste & what is within our scope...14% traded down in perfume/cologne! Fascinating, no?

Please nota bene at this point that I have not (yet) smelled any of these fragrances from the two companies above so I cannot form a personal opinion on them. But the saturation of the market does leave a perfume writer with something less than frenzied desire to sample the latest thing, doesn't it? A sense of boredom sets in and samples lie there untouched. But let's forget for a second that this is a second job here, what about the average perfume lover who isn't necessarily writing about perfume: Can the market bear so many lines, so many brands, so much jus? Niche was the only sector in fragrances to show a slight increase amidst the recession. However this is slowly changing, exactly because the consumer is catapulted with "news" and "launches" daily. And the general trends direction isn't sounding too good either.

According to reportage by Jason Ashley Wright on Tulsa World "2010 is the year of the celebrity fragrance, said Megan Hurd, a beauty expert for Amazon.com. Not only is Kim Kardashian’s anticipated first scent hitting shelves this month, so is Halle Berry’s orchid-and-citrus- inspired scent. Others include Beyonce’s (in February) and Sarah Jessica Parker’s third fragrance, SJP NY (early spring). People are gravitating toward lighter, more airy scents, said Pat Hudelson, a fragrance expert at Saks Fifth Avenue in Utica Square. Last month’s deep-freeze temperatures “kind of put everybody in a depressed state,” she said. “Everybody needs something new and kind of fun.”
Some show increase in their stakes even amidst the lagging economy: "Inter Parfums Inc. announced that net sales for the fourth quarter were about $113.6 million, a 13% increase from $100.4 million in the prior year quarter." (to note they distribute Van Cleef,Burberry, Lanvin, and will be collaborating with Montblanc soon). They're bringing out Burberry Sport fragrance line this month and Oriens, a female fragrance line by Van Cleef & Arpels this coming March, so obviously the Van Cleef brand needed some reboosting. (Amazing if you think of it, since La Collection Extraordinaire practically just launched, it was only last autumn!).
Some show decrease and pleas for help: "Mr. Burkle's investment firm Yucaipa Cos. bought up a large chunk of Barneys' debt late last year and has offered to invest at least another $50 million in the high-end fashion chain via a loan deal that would leave him owning 80% of Barneys' common equity. The remaining equity would be held by Barneys' current owner, Istithmar World Capital, the investment arm of state-owned Dubai World" [...]The move is the latest play for Barneys, a swanky New York apparel retailer that has struggled since being taken over by Istithmar just before the recession hit".[source] And some propose a completely different approach still: "Some luxury brands are finding that single-sex boutiques boost the bottom line. While it's not exactly a man's world on Main Street, luxury brands are increasingly offering greater exclusivity in men-only shops" [source] Cherchez l'homme!

So what "fruits" will the future of perfumery, especially niche, bear? Let's hear it from you!

Photo of Audrey Hepburn by Richard Avedon via manishtama blog. Still from Greek film "Rendez-vous at Corfu" (1959) via grcinema.wordpress.com

Vero Profumo Onda, Kiki, Rubj in Eau de Parfum: fragrance reviews

The ultra-niche line Vero Profumo, masterminded by Swiss perfumer Vero Kern, had been introduced through these pages and Andy Tauer's blog 3 years ago (how time flies!). Slowly but surely a cult was born, especially around the apocryphal Onda; the very definition of the term in fact, as accolytes were whispering among themselves in fervour about the high quality of the line, publishing their thoughts online with frenzied passion and exorcising the gods of perfumery to always have these beautiful extraits in production. This fanatical devotion was somewhat hindered by only one hindrance: the (inevitable) high price of beauty! Them being extraits, Vero Profumo fragrances had a steep entrance point for the initiated: 105 euros for 7.5ml and 165 euros for 15ml.
But the God of Small Things intervened and Vero is now introducing Eau de Parfum interpretations of her fabulous extraits with the same attention to detail and luxury as she had done with the parfums in (Onda, Kiki and Rubj) which I got off the lab for a preview. But wait, you ask, how do the new versions smell?

Vero in our correspondence had prepared me for the difference in ambience which the new Eaux de Parfum present:

"Don’t expect just a watered down Onda, Rubj or Kiki. Unfortunately it doesn’t work that way. The Eaux need a different structure by pointing out more the topnotes and less on the base always by still respecting the original style of the Extraits. I've simplified the whole composition. I also replaced the heavy animal notes by the unique scent of passionfruit, which I love very much and which gives the creations a certain erotic readiness. The Passion fruit is also the common thread that connect the three scents".

If the mention of passion fruit makes you go all "huh" ~conditioned through years of exposure to juvenile fruity florals inundating the market and heaps of Bath & Body Works store-concepts croping up like mushrooms all over the Western world, threatening domination by the sheer power of fruity tentacles~ rest easy. I leave you with the best recommendation I could possibly give through the wise words of dr. Luca Turin:

"A thorough analysis of the molecules emitted by passionfruit done by the great firm of Haarmann and Reimer in 1998 revealed 180 different molecules never before seen, 47 of which are sulfur compounds, with smells ranging from rotten cabbage to blocked drains. The proximity of beauty to ugliness is never clearer than in tropical fruit. Perhaps because they have to compete with powerful smells of decay for the attention of birds, tropical fruit have decided to play dirty. Adding tiny amounts of rot on an otherwise conventional fruity smell is as invigorating as finding out that a theoretical physicist colleague was once a stripper".

A general truth we perfume lovers have seemed to grasp through our own experience. Yet you see, even though passion fruit was thus named because of its (far fetched) resemblance to the wounds of the Holy Passion of Jesus in the eyes of hierapostoles, its passions run in another direction...a direction very simpatico to perfumery.

I had written about Djedi-inspired Onda that it "manages to convert vetiver into a leathery animal that will make you forget all the citrusy, green interpretations you have already experienced by other perfumers (Guerlain Vetiver, Carven Vetiver) and stop you in your tracks as you come back to the original meaning of it: deep earthy roots, animalic undertones, rich pungency". Now anyone who has had the rare luck to sniff Djedi knows just what a twisted musty-leathery (castoreum) dried up old ruffian it is and how difficult it would be to transport this into modern life. Vero had managed to transform its soul via a beeswax-honey feral base and spices (ginger, coriander, basil, maybe mace) and present us with something uniquely its own: Onda, an old soul in modern clothing, all ashes, salt and honeyed thighs. But whereas the extrait had some rough edges which added to its complexity and status of an object for the initiated (who cussed in delight all the same), the Eau de Parfum mollifies them and warms it up in an almost magical way: no mustiness or animalistic growls ensue, nor are the spices as pronounced, rather the intimacy and muskiness are sustained in a halo of lucid warmth. Some fans of the extrait will find the EDP rather different and it is, but I hope it thus gets another audience who had stumbled finding it "difficult".

Kiki named after Kiki de Montparnasse, the night-butterfly who inspired artists, remains the cuddliest and yummiest lavender in existence. "Although lavender is herbaceous and somewhat medicinal by nature (albeit the user of most commercial mass-market products would be hard pressed to realise that, as it is usually swamped by synthetic vanillin to make it cuddly), in Kiki it is clear and distinct for a long while but never becomes bitter nor unpleasant. The undercurrent of a bodily warmth hides in there and some muskiness that retains the sweet smell of sheets in which you have rolled over with your lover and later eaten on while on a Paris tantalizing naughty trip. It is redolent of sexy but classy lacy underwear in ivory that has been kept in those powdered-scented big cardboard boxes with tissue paper, to be used with the sole intent of getting out of it real soon. And if there is some caramel suryp in the room, it will see good use as well". My senses tell me the Eau de Parfum version of Kiki is the least different from the extrait original and those who already love one should opt for the other with eyes closed. Or maybe if you have one you don't need the other and so here's a little budget for trying out another product of the sleight of hand of ms.Kern's? I don't know, you will be deciding on that. If you want my opinion, leap for a bottle of Rubj Eau de Parfum no matter what you do. Your life (almost) depends on it!

I had rhapsodised on Rubj in the following fashion, even if at the time the indelible and jolting impression of Onda had somewhat sidetracked me from savouring it as fully as I should have had: "The tart and yet sweet peel of mandarin marries the floral essences of carnal jasmine and dusky precious tuberose into a bond that intextricably makes the orange blossom melt with pleasure: Bright halos over the head of a beautiful nymph, warm and cool breeze of a garden at dusk, like Shiekh Nefzaoui's "Perfumed Garden", the forbidden classic of arabic sexuality". In the eau de parfum version of Rubj the woody and musky ambience recedes somewhat while the floral essences take on an intensely fruity, very plummy, really mouthwatering quality that makes it devastantingly irresistible. Of all the scents in the line Rubj impressed me as being the brightest, the shiniest, the most shockingly beautiful in the Eau de Parfum version! Seriously, if you feel like there is a hole in your collection where the heart of a masterpiece fruity floral should beat, don't even think about it twice: Get thee to Vero Profumo in a month or two and grab a bottle of Rubj and thank me later. It's THAT good!

All the fragrances are exquisitely wearable without betraying their identity and as Vero says: "I must say it was very difficult to compose these fragrances but finally I like them. They’re definitely lighter and easier to wear hopefully for a wider public".
The new Vero Profumo Eaux de Parfum at 12% concentration will come as a natural spray and their longevity is very adequate (more than 6 hours on my skin). The launch is estimated for spring 2010 at a much more advantageous price point (thanks to the lesser concentration and the bottling at a small hand-picked artisan factory) and they will be definitely carried at Luckyscent. And rest easy: The Extraits will still be made and be reserved for initiated “Perfume Lovers” on her site.

Related reading on Perfume Shrine: Vero Kern interview, Onda review, Kiki review, Rubj review, Guerlain's Djedi review

In the interests of full disclosure I was sent 3 sample vials of the scents off the lab by Vero herself.
Pic of Dominique Sanda and Stephania Sandrelli via informadanza.com. Photo of Girls on a Vespa via doarcodavelha.blogspot.com