Tuesday, October 23, 2018

Thierry Mugler Angel: fragrance review

It's hard to bypass Angel by Thierry Mugler in the greater scheme of perfumery's historical progress, as it is truly seminal, a footprint on the path of perfumery as large as the Yeti's.
Olivier Cresp, its perfumer, is as much to credit with its innovation, as is its artistic director at Clarins (the Group that holds the licence for parfums Mugler) Vera Strubi, who envisioned the fragrance as a cult modern classic, and Jacques Courtin, president at Clarins, who insisted on developing the product first and only then seeing to its marketing plan; clearly an anomaly in contemporary perfume launching.


For Angel, Olivier Cresp and Vera Strubi sought into the identity of Thierry Mugler as a fashion brand and they came up with a fusion of childlike playfulness and iconic, haute couture boldness. On the one hand, the cotton candy and sawdust of the fun fair. On the other, the patchouli darkness of a handsome man in drag. The note of ethylmaltol which makes the cotton candy note in Angel, and which spawned like crazy, to the effect of saturating contemporary best-sellers with bucketfuls of it, was until 1992 fairly unused. Historically speaking it had been introduced in Vanilia by L'Artisan Parfumeur back when Jean Laporte directed the niche brand he founded in 1978, but its ice-cream cone girlishness was deemed too cute for proper perfumes; this was the time when perfumes roared with the bombastic spiciness of things like YSL Opium perfume and Estee Lauder Cinnabar.

Olivier Cresp took this discarded idea and flanked it with red berries, a dubious whiff of blackcurrant on top (recalling the success of The Body Shop's Dewberry) and the caramel softness of vanilla bringing out a sort of praline in the facets of natural patchouli oil.



The effect was stunning; warm and cuddly but also chocolate-y and dark, and the formula was painted blue, in mocking defiance of every possible evocation of feminine perfume, which until then was always some shade of hay or gold. Angel became le monstre sacré to dethrone Chanel No.5 in France and the rest is, as they say, history.

Monsieur Cresp, your place in the Pantheon is reserved, thank you very much.

Monday, October 22, 2018

Perfume as a Personal Story: The Historical Beginnings

The heirs of the aristocratic perfume tradition of post-Middle-Ages Europe were precursors, innovators, pioneers who helped establish modern perfumery as we came to know it, but who also carved out a path for the following of that artistic and commercial sector, drawing crowds to their boutiques and their wares in an unprecedented way. This last bit however isn't far removed from the enthralled reception that the modern niche perfume consumer bestows on today's fragrance celebrities, such as Serge Lutens, Frédéric Malle, Francis Kurkdjian or Jean Claude Ellena, to name but a few.

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A La Corbeille de Fleurs, Houbigant's boutique situated since the late 18th century in the then-uncelebrated Faubourg Saint-Honoré, helps make the spot le dernier cri among wealthy bourgeois who shop a few decades later for his trendy perfumes, such as Fougère Royale, composed by acclaimed perfumer Paul Parquet. Le Trèfle Incarnat for L.T.Piver was famously created by head Jacques Rouché and nose Pierre Aremingeat under the direction of chemist Georges Drazen of the Ecole Polytechnique; it soon became a sensation that had tongues wagging on the house that issued it.

Les Salons de Palais Royal by Serge Lutens in Paris, the abode of the Lutensian opus, can be said to be today's modern version, a Mecca of innovative compositions which changed the scenery for everyone following in their niche steps. The perfume-smelling booths at the Frédéric Malle boutiques across two continents are testament to the desire to dedicate time and energy to selecting perfume, but it is the frames with perfumers' portraits on the walls which remind us that authorship is the core of this brand who first dared make the connection between éditeur (as in Editions de Parfums) and auteur (as in cinema).

Some creators, like the Guerlains, have been immersed in the trade since they were in diapers; Pierre-François Pascal Guerlain saw to it that he created a dynasty of perfumers and perfume directors which successfully survives to our days as Guerlain. Some others however were self-made wonders. François Coty is an emblematic figure in that regard, none the less because he lent an attentive ear to the public itself; heeding their needs, their desires, their suggestions with the perspicacity that is the mark of a true genius. But he also imposed his own ideas, drawing from forgotten relics (his iconic Coty Chypre perfume drew on the ancient cypriot fragrances that had trickled into Europe in the form of cosmetics) or by offering novel suggestions (such as L'Origan, what can be argued to be the first "floriental" perfume).

His "school" taught a great many scrappy upstarts, giving them the confidence to venture where others had faltered, until Coty's own unfortunate demise which risked leaving that gigantic business headless. Luckily for Coty perfumery, François Coty's divorced wife had a brother-in-law, Philippe Cotnareanu, who was immersed in the business. Cotnareanu changed his name to Philip Cortney and under that pseudonym took rein of the colossal portfolio, until 1963 when Coty and Coty International were eventually sold to Chas. Pfizer & Co. for $26 million. But it is Coty's success in the perfume world which made it possible for everyone else in the beginning of the 20th century, from Russian émigré Ernest Beaux for the fledging Chanel fashion "griffe" to Ernest Daltroff at Caron, or for Alméras who first took the creative reins chez Poiret and then composed a pleiad of 1930s fragrance masterpieces for Jean Patou.

What unites all those past greats is the vision of perfume as a personalized story, a momentous revelation: fragrances created for specific circumstances, for an occasion, a happy day, for a woman (a woman, please note, and not the woman). This approach implied a directed and directive concept, providing the public with a product on which it was not consulted first (no marketing focus groups voting on perfume!) but which didn't disregard it either. A path which assured the consumer that what was offered to them was well devised for them, a product of artistry suggestive to the powers of seduction, but also heeding to a time signpost, to cultural bearings of the time, transforming them and popularizing them into trends: a best-selling book, like La Bataille influencing the creation of Guerlain Mitsouko, a trend such as Les Ballets Russes ushering orientalia into European fashions and the arts, you name it, all influenced the creators into a fertile dialogue with their time and age.

Wednesday, October 17, 2018

Narciso Rodriguez Narciso For Her: fragrance review

There are brands conceived to claim something very potent, to break with the mold of their times, and to establish themselves in the market, spawning a thousand variations on their theme in their wake. Narciso Rodriguez Narciso For Her is not only a sort of a pioneer (albeit indirectly), coming out in the market as a "nouveau chypre"—a modern take on the mossy "chypre" family of perfumes—but also one of its most radiant representatives: it's hard not to notice a wearer of Narciso For Her, even though the scent itself isn't particularly pungent in any of its broken-apart constituents; not too harsh, too sweet nor too bitter, it's however very noticeable and radiates for miles.

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Technically Narciso For Her is a floral woody musk, not a proper "chypre" perfume (chypres are a classic fragrance family of very perfume-y scents with a floral heart sandwiched between fresh bergamot on top and the tension of trickle-like, leather-smelling labdanum resin and mossy, inky oakmoss, from a parasite growing on oaks, in the less volatile stages of the fragrance's development) Narciso For Her instead constructs the scent on vetiver (a Far East grass with a fresh and earthy feel) and fractalized patchouli, meaning a "cleaned up" patchouli essence, manipulated in the lab to divest it of its more hippie-like facets for which the natural extract, with its dirty chocolate overtones, is famous.
The floral component in Narciso is all a fantasy of abstraction: the orange blossom and osmanthus notes are registering as an intense sweetness, but you cannot bring yourself to proclaim "this is X flower, that is Y." Fans often say it doesn't smell like perfume per se and this is its major draw.

The aromachemical Amberlyn (a variation on woody amber notes, another name for Ambrox) plus a cluster of musks supports the floralcy, but most importantly gives tremendous diffusion and lasting power, without gazing everyone in close proximity, the pitfall of many a potent fragrance. The ingenious quality of Ambrox is its ability to come into and out of focus at intervals without being perceived as anything concrete; the person wearing the scent or someone sitting close by that person isn't constantly aware of the potent aromachemical. This allows for the necessary breathing space, alongside the clean egyptian musk at the core of the Narciso For Her scent, but also the necessary time chasm that gives us license to re-appreciate a beautiful thing we have come in contact with. "Look. Turn away. Now look again." If that is the definition of a beautiful human being's impression on those who pass him/her by on the street, Narciso For Her is its analogy in scent terms; smell, now forget about it, then smell again and be charmed anew.

For a breakdown of the concentrations (eau de toilette, eau de parfum, musk oil etc) & flankers of Narciso Rodriguez Narciso For Her fragrance, refer to THIS GUIDE.

More Narciso Rodriguez fragrance reviews and news HERE.
Musk fragrances guide and reviews HERE.

Friday, October 12, 2018

Fiery Ginger Gingerly Scenting

Ginger is older than we think of but its prevalence amongst the Eastern tradition is what makes westerners regard it as "new". The warming effect of this wonderful spicy oil is part of the reason it lends itself so well in cuisine and why oriental but also floral compositions benefit from its shimmery aura. It shares DNA with turmeric and cardamom and the commercial rise of the latter in perfumery (notably through Jean Claude Ellena's many creations extolling its refreshing qualities) probably aided ginger as well.

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I should probably begin my exposition of newer ginger fragrances with a respectful nod to their precursor. The "humble" Ginger Essence by Origins was launched in 2000 but it soon gained something of a cult status thanks to its simple but uplifting properties which married the hot and sensuous qualities of ginger root oil to the aromatic and happy disposition of lemony essences. It's still cheerful after all those years and highly recommended to women who can't stomach perfumes around pregnancy (much like ginger itself is recommended for morning sickness) but it lacks the complexity that makes for a classic. Still it gave wings to a rising star.

Of course ginger can be treated two-fold.

On the one hand, there is the spicy aromatic quality that pairs well with citruses and men's colognes, such as Dior Homme Sport and L'Homme (YSL), where it gives that delectable sheen we associate with summery skin.

On the other, ginger has the association with that traditional wintery treat, the gingerbread, going for it for those who have more of a sweet tooth. Even the Japanese appreciate ginger for its dessert-leaning properties; when they don't pickle it, they turn it into a candy.

Nutmeg & Ginger (Jo Malone) as well as Vaniglia e Zenzero (L'Erbolario Lodi) both treat ginger as a spicy component of a delicious dessert.  Tonka Impériale (Guerlain) smothers the gingerbread with the almondy goodness of tonka beans and honey; it's a cashmere wrap for cold winter days. Five o'clock au Gingembre by Lutens on the other hand is as if dipped in brown sugar and molasses; the ginger turns ambery. For a while gingerbread in gourmand renditions was the golden rule of thumb. Then something shifted.


The re-emergence of fresh ginger notes came to the fore with a bang via Hermès; the brand as we will see is really on the vanguard of major trends and I consider it a pioneer in consolidating newer directions to the mind of the public. With Un Jardin Après La Mousson Hermès managed two things at once: evoking the Kerala landscape in all its humid monsoon glory without using the melon-smelling Calone aroma chemical, and injecting the whole with that precise amount of subdued spiciness which would never make the folklore element of an India-inspired scentscape appear maudlin or condescending.

The only logical next step for Hermès would be Twilly d'Hermes and indeed its novelty factor lies in upturning the tables once again. Twilly as I have analysed in its "sparring" with Chanel's Gabrielle hits all the right spots with street smarts coupled with an impressive pedigree; it basically had Gabrielle for lunch. But that's beside the point when it comes to its composite elements that help make it memorable. The ginger is treated like a gauze. It's never scathing or too hot to handle and its interlacing with the white floralcy of tuberose seems novel and familiar all at once. It's impossible not to like it. Twilly's success on the market will probably be used as a focus group litmus test for other perfumes to come... so its ginger note is one that begs attention.

Meanwhile other scents by niche or smaller as well as big companies have cornered ginger for its exceptional olfactory profile which elevates the rest of the composition. If you want to have an unusual combination with powdery iris and abstract cedar notes look no further than the woody muskiness of Arz el Rab (Berdoues). Korres, the Greek pharmacy brand that is exported in several countries, has recently introduced Ginger Mint Eau de Cologne, which is probably what someone going on a warm place vacation should stock up on; the tingling of the nose helps keep you going when it's muggy or hot.

Last but not least, the fact that Dior has followed on their surprisingly OK Poison Girl (more on the happy paradox HERE) with  Poison Girl Unexpected makes us pause and consider how ginger has its place even in a young girl's fragrance wardrobe.

We surely haven't seen the last of ginger yet!




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