Fiery Ginger Gingerly Scenting

Ginger is older than we think of but its prevalence amongst the Eastern tradition is what makes westerners regard it as "new". The warming effect of this wonderful spicy oil is part of the reason it lends itself so well in cuisine and why oriental but also floral compositions benefit from its shimmery aura. It shares DNA with turmeric and cardamom and the commercial rise of the latter in perfumery (notably through Jean Claude Ellena's many creations extolling its refreshing qualities) probably aided ginger as well.

via

I should probably begin my exposition of newer ginger fragrances with a respectful nod to their precursor. The "humble" Ginger Essence by Origins was launched in 2000 but it soon gained something of a cult status thanks to its simple but uplifting properties which married the hot and sensuous qualities of ginger root oil to the aromatic and happy disposition of lemony essences. It's still cheerful after all those years and highly recommended to women who can't stomach perfumes around pregnancy (much like ginger itself is recommended for morning sickness) but it lacks the complexity that makes for a classic. Still it gave wings to a rising star.

Of course ginger can be treated two-fold.

On the one hand, there is the spicy aromatic quality that pairs well with citruses and men's colognes, such as Dior Homme Sport and L'Homme (YSL), where it gives that delectable sheen we associate with summery skin.

On the other, ginger has the association with that traditional wintery treat, the gingerbread, going for it for those who have more of a sweet tooth. Even the Japanese appreciate ginger for its dessert-leaning properties; when they don't pickle it, they turn it into a candy.

Nutmeg & Ginger (Jo Malone) as well as Vaniglia e Zenzero (L'Erbolario Lodi) both treat ginger as a spicy component of a delicious dessert.  Tonka Impériale (Guerlain) smothers the gingerbread with the almondy goodness of tonka beans and honey; it's a cashmere wrap for cold winter days. Five o'clock au Gingembre by Lutens on the other hand is as if dipped in brown sugar and molasses; the ginger turns ambery. For a while gingerbread in gourmand renditions was the golden rule of thumb. Then something shifted.

The re-emergence of fresh ginger notes came to the fore with a bang via Hermès; the brand as we will see is really on the vanguard of major trends and I consider it a pioneer in consolidating newer directions to the mind of the public. With Un Jardin Après La Mousson Hermès managed two things at once: evoking the Kerala landscape in all its humid monsoon glory without using the melon-smelling Calone aroma chemical, and injecting the whole with that precise amount of subdued spiciness which would never make the folklore element of an India-inspired scentscape appear maudlin or condescending.

The only logical next step for Hermès would be Twilly d'Hermes and indeed its novelty factor lies in upturning the tables once again. Twilly as I have analysed in its "sparring" with Chanel's Gabrielle hits all the right spots with street smarts coupled with an impressive pedigree; it basically had Gabrielle for lunch. But that's beside the point when it comes to its composite elements that help make it memorable. The ginger is treated like a gauze. It's never scathing or too hot to handle and its interlacing with the white floralcy of tuberose seems novel and familiar all at once. It's impossible not to like it. Twilly's success on the market will probably be used as a focus group litmus test for other perfumes to come... so its ginger note is one that begs attention.

Meanwhile other scents by niche or smaller as well as big companies have cornered ginger for its exceptional olfactory profile which elevates the rest of the composition. If you want to have an unusual combination with powdery iris and abstract cedar notes look no further than the woody muskiness of Arz el Rab (Berdoues). Korres, the Greek pharmacy brand that is exported in several countries, has recently introduced Ginger Mint Eau de Cologne, which is probably what someone going on a warm place vacation should stock up on; the tingling of the nose helps keep you going when it's muggy or hot.

Last but not least, the fact that Dior has followed on their surprisingly OK Poison Girl (more on the happy paradox HERE) with  Poison Girl Unexpected makes us pause and consider how ginger has its place even in a young girl's fragrance wardrobe.

We surely haven't seen the last of ginger yet!

A Taste for Rhubarb: Modern Incarnations of an Older Idea

Although rhubarb may sound totally contemporary, classical stuff like Ma Griffe by Carven has hinted at the tart juiciness in the context of a "green scent" in order to give a little mouthwatering taste alongside the pluck your lips bitterness. In fact rhubarb shares olfactory facets with rose and berries (another trendy note) therefore its inclusion in fragrant compositions comes easily enough. It also pairs beautifully with jasmine and tuberose which is a distinct plus.

via

Several years ago the Renaissance of rhubarb note started, however and today it is quite popular - in the niche segment at least most certainly. In the mainstream previous attempts at incorporating a rhubarb note were not met with great success: Burberry Brit Red, Alexander McQueen Kingdom, and Hugo Red by Hugo Boss were all commercial flops; some quite undeservedly indeed.

A slew of brands issued rhubarb notes in the interim with varying intensity and dare: Comme des Garcons Series 5 Rhubarb (which is very fruity and candied), Ricci Ricci, 4711 Aqua di Colonia Rhubarb & Clary Sage, Guerlain Homme Intense, and the Aedes de Venustas eponymous eau de parfum with its bold spicy basil and smoky incense context.

But the highlight into the public consciousness probably came with Hermès’s Eau de Rhubarbe Écarlate (review coming up); a fragrance that took the unusual note into central focus cutting it with a laser beam and flanking it with soft musks that would please the consumer into a false sense of familiarity. The trick worked. Suddenly everyone was crazy for rhubarb!

Of course Hermès had dabbled their hand in rhubarb before; the footnote in Rose Ikebana in the boutique exclusive line Hermessences was notable and created by Jean Claude Ellena who loves tart and saline effects in perfumery.

If Hermès was quirky and defiant enough to showcase the vegetable in the advertising images though, Cartier's La Panthère was the major feminine perfume which featured rhubarb notes unashamedly in a posh and chic context. It seemed to go down well so creators were becoming bolder.

The "Rhubarb leaf" in the recently launched Mugler Aura is a chord based on the long familiar and widely used material called styralyl acetate, or gardenol; its tartness is a good aesthetic match for rendering a shimmery effect in a gourmand composition. Kokorico by Night (Gaultier) is a lighter interpretation with cooler hesperidia as a counterpoint.

The new Champ des Fleurs (L'Artisan Parfumeur) is another testament to the power of vegetal notes lending freshness to contemporary compositions. The crunchy texture of rhubarb is something that should pair well in that context.

On the other hand the evocation of gardens is going well in the advertorials of Lovely Garden (Oriflame) and White Lilac & Rhubarb (Jo Malone). Nevertheless the former is more of a creamy and delicious compote of fresh rhubarb dressed in milk rather than anything green as implied by its design and naming. It's really something which anyone who is hesitant of rhubarb should try out; they'd be faced with a very surprised nose! Malone's rendering is more traditionally English garden with the tart interplay of rhubarb providing an anchor to the watery and heliotrope-like softness of the lilacs. It's a vignette out of an afternoon in the countryside.

Rhubarb only sounds weird in a fragrance till you try it. Like with many other things in life.

Fragrance Trends for 2014: The Notes That Will Dominate in Your Perfume

Although it seems like it, fragrance vogues aren't just random, nor do they follow the latest celebrity, image first, perfume formula later. The perfume producing companies who manufacture them are actually doing extensive R&D into what captures market interest and follow up with combinations that ring at once familiar and a little different to keep interest going. The perfume barometer, the Seven Scents company, has revealed the fragrance notes that are looking like they're going to be big for the autumn and winter of 2014-2015. Looking at one year ahead, then, what will your perfume bring?

It seems like what we perfume aficionados know instinctively, that autumn and winter are natural habitat for fragrances that "evoke a sense of warmth and comfort" (to quote Miri Scott, the insight manager of Seven Scents) is a market watch conclusion. To reinforce this desired feeling, Scott prescribes "darker, rich rose and red berries, as well as a dash of spirit-inspired notes to give a seductive character to fragrances".

Rose is looking like a winner for the third consecutive year, reinforced by intense notes of (yet again) oudh and plush, velvety saffron. These notes will add depth to the rose and create elegant bouquets.
For sophistication and edginess, Scott reveals a direction to "spirits' notes" such as gin-like juniper berries, or the smoky aroma of whiskey and rum.


The company goes so far as to categorize the fragrance directions for autumn and winter 2014-2015 in three distinct trends:

• Futuristic Folklore: bold and potent compositions with leather notes and urban woody notes lead to a structured base of metallic musks and amber. 
• Energetic Kaleidoscope: Warm and spicy fragrances inspired by the global village, with cosmopolitan accents of local spices.
• Engineered Evolution: Responding to the demands of the digital generation, this path offers fruity berries, floral notes and familiar sandalwood and musks as the base for fragrances to appeal to the younger segment. 

Mock as you may on the imaginative names, the drive of demand through the ubiquity of ingredients and the opportunities for innovation thus created account for a reach of 15.7 billion dollars by 2017, no mean feat in itself.

Recommendations, Trends & Forecasting

At the request of many of my readers, I'm sharing some previous articles and consultations in print magazines, featuring my views on perfume trends and forecasting. On Happi, Christine Esposito posed to me interesting questions regarding the direction of trends for spring-summer 2013, but she also covers many stats for the industry at large, including end of 2012 sales data in the US, celebrity scent launches and the description of a trip from Brazil to Grasse, France. Read the article here.

Beauty Launchpad, which is distributed in the Middle East and India, asked me for my recommendations on perfume ads that speak to the imagination. The article is called "Fantasy & Promises: A Selection of Memorable Perfume Ads". Obviously due to space constraints, I couldn't expand on everything that has caught my mind's RAM, but I hope you enjoy reading all the same, following this link or directly below (you will need to use the "zoom" button)

Fantasy & Promises: a Selection of Memorable Perfume Ads [Beauty Launchpad, India]

Publish at Calameo or read more publications.