Images of Chanel No.5 aboard a train....

With the anticipation building for the new campaign for Chanel No.5 aboard the Orient Expess en route to Constantinople/Istanbul, uniting new Chanel face Audrey Tautou (the protagonist of an upcoming film on the life of Coco Chanel, as analysed here) and a beautiful stranger (Travis Davenport) entranced by her perfume, we're all awaiting to see how the new spirit will materialise in the short film by Jean Pierre Jeunet (of Amélie and Delicatessen fame).

The good people at Chanel sent me a link with a teaser sequence of fragmented shots of the new mini-film which lasts 2.5 minutes and took 3 weeks to shoot in Paris studios, central France and Istanbul.

Take a look clicking on this link (and click on the other "titles" as well) and prepare yourselves for the full clip on May 5, symbolically in tandem with the perfume's number...

We will return with full commentary!

Pics from Vogue.fr, hellomagazine.ca, maxitendance.com

Guerlain The Voyage Collection: Moscow, Tokyo, New York

In an idle mood last summer we had played the guess game on some new releases from Guerlain. It seems that fact corroborates our suspicions and the company has caught a genuine case of the Travel Bug. (It's become a luxury market standard to issue a cruise collection of scents; enter the latest Escale à Pondichery from Christian Dior which we reviewed here). In short Guerlain are issuing a Voyage Collection, inspired by three major (and vastly different) landmarks: Moscow, Tokyo and New York, all in relation to Paris, exactly as we had predicted. After all there was already a Météorites Voyage powder, so the recycling of names is expected. (Come to think of it, wasn't Chanel's collection from last winter called Paris Moscou?)
Please observe how Thierry Wasser, head perfumer, is nowhere to be mentioned yet again and how the retired Jean Paul Guerlain is brought back into the scene to add gravitas and a sense of tradition to the project. As to the ad copy, have they been reading our Travel Memoirs? It seems our original idea has already found imitators... But kudos on not falling back on the pseudo-erotic tales of the previous trio of Elixirs Charnels/Carnal Elixirs.
{Oh and I would have loved to see the plural of metropolis (μητρόπολις) as metropoleis (μητροπόλεις), instead of the anglisized metropolises, but Ι realise I'm overanalysing}.

"At Guerlain, it is a tradition. Crossing borders. Encountering new places. Discovering unfamiliar, exotic essences. Capturing the soul of a place by uncovering the emotional enchantment of its raw elements. In 1828, pioneer and visionary Pierre-François-Pascal Guerlain already understood the importance of travelling the world in search of new fragrance sensations. More than just innovative scents, he offered an escape, a voyage for the senses.
“A perfumer must go looking for scents,” observes Jean-Paul Guerlain. And today, in the grand Guerlain tradition of exploring the world's riches, he has created a travel diary of scents, three new fragrances that pay homage to three fascinating cities: Moscow, NewYork and Tokyo.
Paris-Moscow, Paris-NewYork, Paris-Tokyo.
Three evocative fragrances that convey the identity and the heartbeat of these electrifying metropolises.Three liquid memories, presented in bottles embellished with drawings by sculptor Serge Mansau and topped with metal caps embossed with the emblematic double G. For each bottle, graphic artist Carla Talopp has devised a log, a scrapbook of cards, images, drawings, iconicphotos and symbols of the spirit of each city.

Moscow has awakened. Sleeping Beauty has opened her eyes, and her heart is fluttering. Moscow the serious has reinvented itself as Moscow the prosperous. Here and there, a hammer and sickle engraved on a building façade remind passers-by of its recent, restless history. But today, a fresh chapter is beginning. Each month, almost every day, Moscow's inhabitants write a new paragraph. They celebrate the arrival of a luxury boutique or a lavish restaurant. Women vie with one another in elegance. Businessmen bustle about. All of them are part of the metamorphosis of a capital city that proudly displays its new modernity.

With its musk, fruit and wood notes, the ultra-feminine Paris-Moscow perfume echoes the heartbeat that pounds through the Russian capital. This city throbs with life! Strolling through the opulent shopping arcades of the GUM, you are intoxicated by the heady fragrance of white musk and tonka bean. A carnal, sensual and elegant trace of vanilla and bergamot stays with you as you cross the Red Square. As you pass the Bosco Café, a sudden aroma of red currants delights your senses. The Moscow locals are enjoying their brunch, sipping their favourite beverage. Your senses stirred, you head off for some refreshment at the Botanical Gardens. A welcome respite. You close your eyes and watch as images from the day parade past. Electrified, you take in the hint of absinthe, a sparkling lemon, a note of plum. In the distance, you glimpse a verdant forest of pine needles. You can still hear the heart of Moscow beating.

*Notes for Paris Moscow: lemon, plum, pine needles, absinthe, red currants, white musk, tonka bean.

New York, New York! How many films, books and lyrics have sung the praises of the city where anything is possible? A land of dreams and pioneers, the Big Apple welcomes your deepest desires and craziest ambitions. This remarkable city boasts countless styles and atmospheres. A melting pot of communities and personalities, it evokes greatness with its skyscrapers, broad avenues and financial centre.At the same time, it cherishes its 'villages': Little Italy, Chinatown, the West Village with its tree-lined streets, low-built houses and tiny restaurants crowded with regulars. Day and night, New York is always bustling. Here, a young woman arrives at the gym as the clock strikes midnight.There, a man and his dog share dinner by the first light of dawn. Only in NewYork…

A woody oriental fragrance, sparkling and sweet, Paris-New York excites the tastebuds by transporting the senses to the heart of Manhattan on Christmas Eve. From the elegant Uptown to bohemian Downtown, children are dreaming of their Christmas pudding.Their nostrils quiver. Smells of vanilla and cinnamon float out of kitchen windows. A joyful frenzy of holiday anticipation reigns on Broadway, whose lights seem to sparkle with a new radiance. A pause; serious Wall Street goes quiet. The pedestrians on 5th Avenue finish their last errands.The sky is still the luminous, cloudless blue of a New York winter. The celebrations will start in just a few hours. Already, the air is thick with a scent of cedar, cardamom and bergamot.

*Notes for Paris-New York: bergamot, cardamom, cinnamon, cedar, vanilla.

Some say that you must see Tokyo before you die.To them, the capital of the Land of the Rising Sun is a required destination. A ground to tread. An atmosphere to soak in. An experience to live, no matter what. Tokyo fascinates, Tokyo charms, Tokyo intrigues, Tokyo intimidates. Tokyo leaves no one untouched. The surprising, completely alien metropolis embodies ultimate modernity. Tokyo is a dense anthill, gradually stealing from the sea and sky what it can no longer find on the earth. The most daring architects eagerly orchestrate these extensions into space. The city is immense; it offers an invitation to lose yourself and discover its contrasting districts,smaller cities within a city, which fit together like the animated pieces of a giant puzzle.

Green and floral, fresh and delicate, Paris-Tokyo evokes all the subtlety of the Japanese capital. Willful, yet subtle. Ultra-modern, yet bound to its traditions. The sun is still low in the sky; it is the perfect time to awaken your senses in Hibiya Park, a rare green space designed with a Western aesthetic.Very few people are walking; you pass mainly joggers. As you stroll along a pond, the morning dew gives off a fragrance of jasmine and violet, intertwined with Hinoki cypress. You stop in a teahouse, slipping out of the stream of time into a cocoon of tranquillity in the midst of turmoil. In this world apart where green tea and jasmine scent the air, you allow yourself be transpor ted by the legendary, almost magical tea-drinking tradition. It is with regret that you leave the ceremony you wish could last forever. But Ginza, the Champs-Elysées of Tokyo, is already calling your name."

*Notes for Paris Tokyo: green tea, jasmine, violet, Hinoki cypess.

The Guerlain Voyage Collection will be widely available in June and the prices will be $220 for each of the bottles.

Related Reading on Perfumeshrine: the Guerlain series, Travel Memoirs.

Pics via russianblog.org, blog.aia.org, the designblog.org

Al Maali by Itarji: fragrance review

It's always interesting to witness the intercultural exchanges between newer and older worlds and especially so in fields that pertain to olfaction: the amount to which French perfumery and tastes have been influenced by the Anglo-Saxon "clean" trend is staggering; as is the intergration of classical "stinky" notes into modern compositions (Stockhausen meets Rameau, so to speak), or the worldwide influence of the Asian school of diaphanous treatment. But never is the effect more eye-opening to the globalisation of the international market than upon experiencing an Arabian fragrance of all things that smells like a modern French classic: in short, Al Maali by Itarji is an Arabian speaking fluent French of Angel-ic cadenzas of agility.

We have been conditioned to believe the reverse is more common (isn't Nahéma the reference Franco-Arab masterpiece?) and rather en vogue, what with the Serge Lutens seraglio and the plethora of ouds or oud-inspired fragrances on the market (witness the Montale line), as well as the increasing popularity of getting to know the Arabian rituals of fragrancing [click for article]. Yet as previously discussed there is also the side of Arabian attars vaguely smelling like ideas that belong in a westernised society, scattered among more traditional offerings. But then again, it's not uncommon to encounter small local companies using ingredients by the big aromachemical producing companies, such as Givaudan, Firmenich and IFF, even in the medinas of the Arabian peninsula! So nothing comes as a shock to my eyes any more...

I was sent a little of this intriguing Arabian fragrance by my eloquent friend Maria from Bittergrace Notes in a back and forth of perfume haikus to communicate impressions on the most evanescent of small pleasures. She had described it as "a rich, green patchouli-fest" and she proved to be dead-on. The opening of Al Maali has an interesting spicy-limpid accord that reminds me of wet nutmeg and cardamom pods, ready to be used in Easter bread dough or a smidge of the spicy-powdery top of Yves Saint Laurent's discontinued Nu in Eau de Parfum. Maybe even a small, small hint of saffron? Yet wait a couple of seconds and with a rushed dash patchouli enters the scene unapologetically, its radiance and warmth being generous and "open", quite natural in fact and capturing the audience for the duration of the performance. I am quite fond of patchouli and in fact have a precious bottle of 20 years old essence which I cherish. When patchouli oil ages it gains in complexity and acquires a round effect which adds to its charm.

The effect in Al Maali is semi-gourmand, quite coumarinic with a whisper of sweetness minus the caramel tonalities of the usual treatment in that mold and with a dangerous undercurrent of sensuality. I don't quite understand how the desciption on the site states "Light floral, green scent; fresh and understated". It is anything but light or floral (or traditionally fresh) and it asserts its presence in a most delightful way. Yet I can see how this is excellently suited to both sexes and suitable for year long wearing if you use it sparingly. I would hazzard that it would please the numerous fans of the progeny of both bittersweet gourmands in the mold of Lolita Lempicka and Angel as well as the boho-chic youth of today with their nostalgic eye on the 60s. The lasting power is exceptional and the diffusion/sillage very pleasing, radiating warmly without making you choke to your death upon spritz (at least judging by my sample sprayer which diffuses it in a light and steady mist).

You can buy Al Maali on the Crescent Beauty site (what a cute name!) and the price is quite advantageous compared to the western equivalents.

Pic via pxdaus.com

Tocadilly by Rochas: fragrance review

There is a French expression "mettre en valeur" which roughly translates as to highlight, to draw attention to one's best features. This is what Tocadilly by Rochas does; an ethereal scent that highlights the flowers of spring I love ~lilac, wisteria and mimosa~ beautifully, yet transcends the genre of floral. The feeling I get, when I sort this out of my perfume wardrobe at the first hints of spring, is just like the interplay of cool and warm one experiences upon imprinting their breath "fog" on a wet window pane.

Tocadilly by Marcel Rochas is a floral which launched in 1997 amidst a sea of aquatics and marines. It was said that it represents the younger sister of Tocade, an intensely rosy vanillic fragrance by Maurice Roucel from 1994, yet I do not perceive the kinship of spirit that should tie them in such a close relationship. They both have the same design of flacon, nevertheless, created by bottle designer Serge Mansau; but to Tocade's red packaging hues Tocadilly conterpoints blue-green-purple tones and the aura of the scent is complimentary.
Perfumer Christopher Sheldrake (currently at Chanel) is best known for his oeuvre under the wing of Serge Lutens composing a sumptuous line of persuasive orientals and opulent florals. In Tocadilly those preconceptions are shed and Sheldrake reveals a light, lacy touch that is capable of creating diaphanous effects which do not lack staying power or diffusion. The composition is segmentated into interesting facets of aqueous, fruity, floral and lightly ambery-powdery, fusing into a playful, cheerful and tender composition that is above all soft.

Three years before the modern aqueous lilacs of En Passant (2000), realised by Olivia Giacobetti for éditions des parfums Frédéric Malle, Tocadilly had captured this unholy allience between "clean" and "dirty" (Lilacs naturally have an anisic spiciness/powderiness recreated through anisaldehyde and heliotropin in fragrances, as extraction is so uneconomical/unyielding*; yet they often also possess an animalic undercurrent like pollen dusted on impolite feminine parts, especially the mauve-tinged blooms). The watery impression of Tocadilly is less "marine" than En Passant and the yeasty note is absent completely, rendering a must-try for both lovers and haters of En Passant.
The unusual pear note comes from the flavour industry and was contemporarily explored in Annick Goutal's Petite Chérie. Yet in Tocadilly it's not as easily decomposed and the absence of intense sugary lappings helps along, focusing instead on the almost pollen-like aroma of wisteria and lilacs. The mimosa is detectable ~and delectable, providing the emotional foil for the overall spring-like tonality which runs through the fragrance. Yet one would be hard pressed to designate Tocadilly to any particular season. It's utterly friendly and wearable in almost all settings and all climates, easing itself with an insouciant shrug of the shoulders and a child-like innocence that's not without a little mischief.

Notes for Rochas Tocadilly:
Top: cucumber, lilac, hyacinth, pear, jasmine, tiare, wisteria, mallow, mimosa and mandarin.
Heart: glycine/wisteria, coconut and heliotrope.
Base: sandalwood, musk and amber.

Sadly discontinued, Tocadilly is still available online.

*There is a fragrance that is purpotedly using a natural extraction of the flower itself, Highland Lilac of Rochester, to which we will return soon.

Photo Dreams and Cookies II via meren.org. Lilacs shot by PerfumeShrine, all rights reserved.

Christian Dior Escale a Pondichery: fragrance review

If the idea of travelling to far away, sweaty places full of the pungency of warm bodies, overripe fruit at the marketplace, mud and animals' dung appeals to you more than the actual travelling, there is the escapism of travelogue fragrance snippets meant to ignite your olfactory nerve in stictly non-offensive ways. Escale à Pondichéry is the latest release from parfums Christian Dior following Escale à Portofino from 2008. The new cologne is a tribute to the erstwhile ex-French Colony in India and is the second instalment in the series "les escales de Dior" (Dior's ports-of-call), initiated and composed by François Demachy, Senior vice president of olfactive development of perfumes for the LVMH group(he created Fahrenheit 32 for Dior as well). And is appropriately accompanied by a make-up follow-up in a Rose Pondichery nude-rose gloss to go with it (don't ever let anyone tell you you're not matchy-matchy, huh?)


According to the Hindu Business Line, Dior scheduled the official fragrance launch at The Dune Eco Beach Hotel in Puduchery in a move of almost parochial emphasis. The celebration took 3 days and 40 journalists from around the world staying at the popular 36-acre eco-friendly resort.

The Eau-de-Cologne-with-a-twist interpretation of the Escales de Dior series blossomed into pleasantly appealing local folklore in last year's Escale à Portofino with its Italian accents of bergamot, citron, petitgrain, glorious orange blossoms and bitter almonds, all part of the local flora. The pneuma of those colognes is expressed by the link between the raw materials and the chosen destinations, lands of culture and fragant history. François Demachy next chose India, inspired by the fragrances from Pondicherry and Kerala, to unravel the exotic fragrances of India and the raw materials we have come associate with the peninsula: Jasmine, sandalwood and tea. According to the press release "The perfumer has selected a black tea enwrapped in a fresh and light signature that harmonizes with a spirit of happy insouciance".

The idea of a light cologne in an Indian setting has been previously explored in the perplexing yet astute Un Jardin après la Mousson by Jean Claude Ellena for Hermès. Boucheron created Jaipur, a different beast, a fruity oriental inspired by the legendary city of jewels; Patou featured the banana note of ylang- ylang and jasmine in the floriental Sira des Indes; while Kenzo Amour Indian Holi even has "holi hai" written on the red bottle in Hindi! Even Cabochard was inspired by memories of a soujourn of Madame Grès at the exotic peninsula. And of course there's always Shalimar... India has never been short of pefumes dedicated to its olfactory traditions!

It seems however that travel destinations are very popular right now with big companies (judging by the travelogue of the Guerlain scents which we were the first to reveal back in August last year or the travel exclusives of Lauder and Lancôme) as are Eaux de Cologne in general (from the new Hermès Cologne collection including Eau de Pamplemousse Rose and Eau de Gentiane Blanche to the Chanel Exclusif Eau de Cologne which pre-emptied the trend).

India however has not been unknown to the Christian Dior fashion house: Chandernagore/Chandannagar, another Indian town of French colonisation, was referenced as early as in Dior's Fall-Winter 1947 collection! In 1962, Dior held two shows in Delhi and Mumbai and the last creation presented was ‘Voyage en Inde’ (Voyage to India). And of course the Dune hotel nicely references the now classic Dune fragance by Dior, a non-ozone "marine" for the 90s. However Goa, the ulta-popular destination for the new generation of India-travellers was eschewed in favour of Pondichéry, “a distant and exotic destination, an ideal of escapism and travel”, according to Demachy.

In Dior's Escale à Pondichry the diaphanous, almost colourless juice ~in the matelassé glass bottle that is meant to transcend the collection~ delivers a shot of refreshing and nicely bittersweet aroma meant to act as a journey carnet in very simple strokes. Four major Indian ingredients went into the making of this perfume and they're mingled into the composition with delicate mannerisms that should please without aspirations of symphonic cadenzas. Demachy lists them as Cardamom Essence in the top; Jasmine Sambac Absolute in the heart; Sandalwood Essence in the bottom; and Black Tea Extract as a "fil rouge" (common thread). Although one almost expects by default some spice in a composition inspired by India, the graceful weaving through of cardamom, used to aromatize both coffee and tea, is the protagonist in the delicate and contemporary take on a refreshing cologne of citrus opening with a pleasingly dry base and very transparent floral accents. The composition doesn't especially smell of the tannic facets of stong brews of black tea (and aren't there enough tea fragrances on the market already?), but more of an abstract idea of ambery woodiness and lightly smoky powder (probably due to synthetic musks). Will it prove as popular as Escale à Portofino did? It remains to be seen. The demographic is the same, but I predict that this one might attract more men without being too masculine in scent.

From a visual point of view the advertisements with the big-straw hat blonde Edita , all decked in white bat-sleeves and pop sunglasses bring to mind more of Estée Lauder or Elizabeth Arden cruise-style collections for WASP ladies than the exotic locales of India or the boho-chic tourists that pilgrimage. And it leaves one in aporia as to why Kalyani Chawla (the indian face of Dior) wasn't appropriate for this project of all projects! But the marketing angle is thus apparent and who can blame them? The modern consumer of globalised galivanting is far removed from the Ravi Shankar apprentices who followed en route to the spiritual. Perhaps taking that last observartion in mind might ellucidate the facets that surface in the latest fragrance.


Escale à Pondichéry launched in India on Saturday March 21st, launches in European boutiques on May 28th and is expected to arrive on the US shores in July 2009. It will be available in 75ml bottles of Eau de Toilette for 64,95€ .

Oh and if Dior is taking ideas, might I suggest the next escale is inspired by Assos in Cephalonia, Greece? (click for pic here)

Pics via Dune hotel blog and fr.bkrw.com.