Burberry Body: fragrance review

A shame the appearence is betraying a fragrance so much. The gorgeous electric-car charger looking bottle (or a crystal baton, if you prefer) encased in a leather pouch in beige tones is far sleeker and classier than the soapy, synthetic and rather dull floral musk hiding inside the container. The name and commercial hinted at some tryst conducted in the aftermath of a spring shower that necessitated the wearing of a Burberry trenchcoat. The fragrance however is akin to sprikling yourself in sudsy water rather than bodily fluids...

Burberry Body is rather potent, warm and woody, taking in mind the constraints of both the soapy and musky floral genre (which usually tend to lean towards coolish), but doesn't really ever become a true "skin scent" in the sense of mimicking anyone's warm, living skin -or the scent equivalent of invoking the aftermath of intimate action between lovers. It's death by a hundred little guest soaps with rosy wrapping!The chunk of Cashmeran in the base doesn't aid much.

Nor is the composition a gorgeous true floral musk the way Narciso Rodriguez Narciso For Her and its many different fragrance versions are or Lovely by Sarah Jessica Parker. The effect in Body remains at all times a bit aloof, without much of the promised absinthe or the powderiness of iris compositions, the soap a little detached from the nooks and cranes it's supposed to lather up to. The sudsy floral part of Penhaligon's Castile is there, but whereas in Castile this aided the radiance of what is essentially a programmatically "clean" fragrance with lots of orange blossom, in Burberry Body we have a similar phenomenon as in the newer version of Chloé; the aliphatic aldehydes project sharp, loud and fatty, laundry-detergent reminiscent, with a hint of lactonic peach and vanilla under the rosiness, and tend to remind you of a chemical soup rather than the ouverture to some floral symphony of yore. Furthermore Body is absolutely linear and guaranteed not to offend anyone; usually that's a seal of lack of character.

I realise that "clean" and "shower fresh" are loaded and important terms in fragrance marketing, that one has to pick an unobtrusive scent for the office at times and there is a huge segment of the population who is after the perfect "just out of the shower" fragrance anyway, but I'm afraid that this is not it; their worthy goal is better served elsewhere. [Explore our Soapy Fragrances and Musky Fragrances articles linked, if you like].

Notes for Burberry Body: absinthe, peach, freesia, rose absolute, iris, sandalwood, woody cashmeran, musk, vanilla, amber.

Photo: Andrian Wilson, I need you more than you need me. 

Burberry Body: Free Samples on Facebook

Burberry are presenting their brand new Eau de Parfum Burberry Body especially for their Facebook fans before it’s even available in store, using a bespoke application that allows ordering your own sample of the new fragrance and gives you the latest updates on the products.

Hop on over to Facebook.com/Burberry for a chance of your own free sample of the upcoming release.

Burberry Body: new fragrance

Burberry is renewing the portfolio of fragrances (surely a best-selling one, what with The Beat and Brit and all its popular flankers garnering roughly 60% of the worldwide gross of Interparfums who own Burberry fragrances till 2017).

Burberry Body is the latest upcoming fragrance, using British model/actress Rosie Huntington-Whiteley to front it. The model who is "honoured to be working with Burberry again", who helped launch her career, is shot by photographer Mario Testino in a series of sensuous shots wearing nothing but her Burberry trenchcoat, as you can see. "Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry" according to Christopher Bailey, Chief Creative Officer at Burberry.

The new scent for women is kept under wraps for the time being, apart from the fact that it will be the most sensual in the Burberry line-up and that it will launch later this year, starting its online presence from September 1st.

In the meantime, is it hot in here, or is this a very sensuous photo indeed? 

Photo of Burberry Body ad © Copyright Burberry/Testino

Market news, luxury and tendencies July '09

The intricasies of the luxury market as attested through the beauty sector are unraveled into high-shine offices at corporate buildings. Yet, here at Perfume Shrine from time to time, we comment on those developments as a brief finger on the pulse of market tendencies, cautioning our readers on what to expect later on.

The latest news has Interparfums, makers of parfumes for Burberry, Lanvin and Christian Lacroix among others, announcing a 5% decline (amounting to 121,3 millions euros for the first semester of 2009 instead of the 273 millions anticipated for the whole year). A drop that is cutting the rise they had experienced in recent years. The case for Lacroix and his closing the house is of course well documented by now, with Bernard Krief Consulting a strong contestant till now and the recent Italian Borletti expressing a wish to buy it out. Even French minister Frédéric Mitterrand had expressed a desire to find a solution for the house, which during the 1980s had been one of the most influential in French fashion.

With that climate it makes for little surprise that there is a diminished interest in Lacroix perfumes; they were circulating through the Avon canal for a while, in a smart move to continue to be offered. Recent news however implicate Avon in letting go no less than 1200 employees, which bears ill forecasts on the future of Lacroix perfumes as well. Burberry represents 64% of the share of Interparfums and was looking relatively healthy till now, despite the 4% drop during the first trimester of 2009. They're even opening their biggest boutique in South-East Asia, the ION Orchard in Singapore, covering 815 square meters full of the British fashions of the historic brand.

Whatever the case is Interparfums and their head of affairs, Phillipe Benacin, are looking ahead at acquiring contracts with "well-known brands" and specializing at luxury. For some odd reason (or not so odd) the luxury market is withstanding the crisis, with Hermès opening their first boutique in Brazil next September, a project eagerly anticipated by the more affluent among the country's buyers. Then again, Hermès International has announced a turnover of even better than anticipated for the first semester of 2009! Their new Eau de Cologne collection is rekindling interest and they have salvaged their luxury image unscathed.
The succession of Jane Lauder, 36, of her father Ronald, 65 into the head administartion consulting of Estée Lauder and their successful Private Collection trio, of which the latest instalment, the lovely nouveau chypre Jasmine White Moss, is a commercial and artistic success, shows that the old American brand is trying to monitor their drop of 10% in the last trimester.

As we had previously discussed in our Luxury Market amidst the Recession article, the only way for something to survive in the middle-market is to change market-point and look upwards into the higher echelons and the raised prices. Jean Claude Ellena had said it succinctly: "If you want luxury, you either increase the price or increase the size" and it seems like the perfume market has embraced the concept.

Still, in an unprecedented turn of events, Dolce & Gabbana decided recently to down-market (so to speak) their upcoming autumn and winter collections, especially the more mainstream and Jeans lines, by supressing costs that would be trickled down to the consumer's benefit, reflected into the price. What remains to be seen is what happens with their perfumes line. The latest Tarot-inspired anthology although eagerly anticipated and publisized as the new "niche" line within a brand seemed to take a page off Chanel looks-wise, but didn't really ripple the waters smell-wise.

Fast-fowarding to the future of marketing for beauty and perfumes, the experts at Carlin International predict a greater meshing of the olfactive orientation, fusing elements of masculine and feminine not only in the composition of the jus itself but also in the wording used in advertising and the packaging of perfumes, as well as cosmetics. Natural tones and an urban feel will be the new direction with futuristic shapes: The curvacous and the straight will be manipulated into hybrids of andogyny in the design and packaging of products, new shapes that play with our perception (Is it a shaving brush or a pinceau for applying blusher? Is it a razor or a device to apply foundation?) to help market perfumes and beauty paraphernalia to what has become a wide, unisex market. A brave new world, indeed!

Emma Watson for Burberry, not Chanel

Last year, at about this time, there were rumours flying that Emma Watson would front the new Coco Mademoiselle ads for Chanel and we had discussed a bit on the possibilities here. Later on the Chanel publicists shot this one down and we retracted. And if our article on the new Coco Mademoiselle print ad with Keira Knightley hasn't convinced you the above scenario is not in the cards, I don't know if this snippet will; but news on the block say Emma Watson, the Hermione character in the Harry Potter franchise (and a lovely little lady, if you ask me) is joining forces with Burberry. The info is official and she will be featured in the autumn-winter 2009-2010 advertisements, shot by Mario Testino in Westminster, London.

Emma Watson is thus succeding Kate Moss, Agyness Dain and Rachel Weisz. Considering that the latter had been the face for the Burberry London floral fragrance for women (20007), perhaps we might see the cute face of Emma peeking through our latest Vogue issue with fragrant strips soon. It remains to be seen.

I wonder what Karl Lagerfeld who used to dress her in Chanel has to say about this. Probably not much!

You're the touch of wind, that surprises my body

For reasons of symmetry with my previous post, and antithesis as well (taking into account the above song talks about a never-ending internal winter that the singer cannot put up with anymore), I have decided to present you a list of male perfumes that could be used throughout winter; so as to "be a touch of wind, that surprises the body".

The song above can be listened to by clicking on the window. (courtesy of mpanikos on Youtube). It is sung by Greek songwriter Alkinoons Ioannidis from a record composed by Nikos Zoudiaris and is called "I cannot". The title of today's post is actually a line from the lyrics.

The whole text follows, translated by me:

If you could only slip in the darkness,
if you could only fly like an elf;
Tonight I will surely die,
I will die if I can't see you.

Aided with sweet wine I will become
an argonaut and come and find you.
To just meet you for a while
in my soul's seabed.

No, I cannot. Winter is hurting me.
Any more I cannot...
My yard is burned by snow, any more I cannot.

You're the touch of wind
that suprises my body
I have never satiated myself of you,
it was all but a moment.

XS Black by Paco Rabanne
Don't think of it as Extra Small, think of it phonetically: Ex-Cess. Excess of loveliness, of novelty points, of prettiness in a new release antithetical to the blandness of recent offering for men. Young and sweet, redolent of strawberries, pralines and patchouli with an unidentified floral note in there. Official notes: calabrian lemon, kalamazni, praline, cinnamon, balsam, black cardamon, palissander wood, black amber and patchouli. To me it's the illegitemate child of Innocent by Mugler and L'artisan's Voleur de Roses who has inherited very becoming genes.
If one is as cute as the boy advertising it, it doesn't hurt either.

London men by Burberry
The best tobacco and mulled wine-spice combo I have smelled from the recent batch. I have already said my piece . Go read it and then hurry and go test it!

Habit Rouge by Guerlain
Named after the red riding jacket of men for going hunting on horses in the english countryside this is class and comfort in a bottle. For men timid enough to go for the iconic oriental Shalimar and women who want a little less vanilla on their body.
First launched in 1965, composed by perfumer Jean-Paul Guerlain, the fragrance has attained classic status. It opens with citrus, then meanders along a slightly spicy path to some cinnamon paired with patchouli, finally leaving a leathery, vanillic impression. Powdery like opoponax and soft like a caress. Take care as the eau de parfum now circulating does not share the same formula as the classic Eau de cologne.

Arabie by Serge Lutens
Do you hide a man from the souk in your heart? All khol-ed eyes and heavy languorous lips? (This last bit brings to mind another great Alkinoos song which I will post when I fully review this one). One of the few fruity scents I like. Dried, candied fruits like dates in a gold liquid and the magic of benzoin bring exotic and intense pulsations to your mind. It smells coppery...

Obsession for men by Calvin Klein
The scent of choice for a rich, intense, dark, full-bodied amber with a touch of sweetness. It is single-minded and has one single effect. Makes one want to jumb your bones. Even felines seem to be attracted to it, per one zoo study (!) I won't elaborate. Needs to be sold with a NC-17 warning label on the box.

Antaeus by Chanel
This is pure man's clean sweat and animalistic labdanum. Created in 1981, still sexy after all those years. Complex and passionate like the mythological hero that inspired it. For when you want to make an impact!

Vetiver Extraordinaire by Frederic Malle
After all the sweet recommendations, a dry one for the grand finale. Vetivers are usually left aside for warmer weather as they have the quality of giving a grassy, earthy, cooling feeling that is so welcome in summer. This has the best qualities of the erathy aroma, not coupled with citrus as usually happens and lasts well and it struck me that it could be worn on a very bright, cold, snowy day, when the whole world is glistening with the pureness. The resinous base hints at you that pleasures of the home await after snowfighting.

Beautiful bottles in time for Christmas

Just in time for Christmas, perfume companies have issued or re-issued beautiful bottles for their precious fragrances to entice us to buy perfume for ourselves and others. The packaging of perfume does play a part in our choosing a particular fragrance and although I for one would go for my holy grail even if it were packaged in a milk carton, I have to admit that pretty bottles and evocative design does make me daydream. Sometimes the bottle proves to better than the scent, which seems like a disappointment but at least you are left with a beautiful bottle on your dresser, which is better than being left with a bad one (and aren't there lots of those?) That's some sort of consolation for the visual part at least.
Some of the bottles that have caught my eye recently are the following. I amassed them here for your delectation.

First comes the limited editionCaprice de star by Thierry Mugler, the new bottle for his infamous Angel for Chistmas 2006, pictured above. ‘Caprices de Star’ translates as “On the Whims of a Star” and is the bottle for the parfum/extrait. A stunning blue-and-white star-shaped crystal objet which cradles an ultra-concentrated scent (and Angel being what it is, you can only imagine) built around the eau de parfum’s mouth-watering oriental facets. The parfum retails for €160 for 20ml or 2/3 fl.oz. Available from major department stores.

The Dior offering for this Christmas, named Midnight Charm, is a fresh and sparkling departure that mingles Italian mandarin orange with green and fruity notes. The heart reveals a "peach-skin accord" blooming over a floral bouquet of Egyptian jasmine and Moroccan rose. The base has a mouthwatering touch of "glazed chestnut" (a French Christmas specialty; marron glacé which is really really yummy, it makes me salivate as we speak), amber and the musky sweetness of "skin" notes, all enclosed in a bottle that is inspired by the classic Dolce Vita bottle, now interpreted in silver and mauve. Avaialble at major department stores.

For our gentlemen friends the bottle that has captured my fancy is none other than that of Victor and Rolf's Antidote. "While Flowerbomb (for women) is preventive, Antidote is a cure", the advertorial on Osmoz says. Which explains how avant-garde couturiers Viktor & Rolf chose the name for their first foray into men's fragrance. An olfactory extension of their ready-to-wear line Viktor & Rolf Monsieur, Antidote has a complex construction, like a bespoke suit. It blends sensuality, freshness and elegance by using an amber-wood potion; the emerald-hued juice is contained by a black cap with a wax seal that seems about to reach meltdown and is very much to my liking indeed.
Antidote is described as a lush woody Oriental, overloaded with flowers. It has been built around 4 facets. A floral facet, (encompassing a bouquet of jasmine, violet, peony, freesia, orange blossom and more), a spicy facet (blending cinnamon, cardamom, black pepper and nutmeg), a woody, almost leathery facet (blending patchouli, gaiac wood, white cedar, sandalwood and oak moss) and for the final course the amber facet, tinted with vanilla and musk. Fragrance designers: Alienor Massenet and Pierre Wargnye, IFF. Available at major department stores.

The bottle of Nuit d'amour, the latest boutique Guerlain following Plus que Jamais from last year, on the other hand is very exclusive; but it is so old fashioned and heavy in its bacarrat crystal that is bound to procure little cries of excitement by the lucky lady that receives it. The juice purpotedly is not as interesting, which is a shame, but today we are focusing on the packaging and the superficial rejoice of seeing a pretty bottle, so for once I am willing to bypass that. For those interested however it includes notes of pink pepper, lychee, rose, violet, iris, sandalwood, musk. Available from Bergdorf Goodman in the US and directly from the Guerlain boutique in Paris. The baccarat crystal flacon is priced at $2600; while the regular 60 ml size is $390. It might as well stay on the screen for all I care...

On the contrary, the limited edition of Mure et Musc by L'artisan parfumeur is a re-issue of one of their best selling fragrances and the succulent crystal bottle is good enough to eat which prompted them to bring it back again for those interested in adding it to their collection. A very tempting, gorgeous presentation. Available at Aedes in the US and from L'artisan boutique.

Burberry seems to be on an roll with their hugelly successful Brit scent witness the limited edition of Brit Red last year) and for this Christmas they brought out a trully spectacular limited edition bottle with golden tassels on a faceted crystal to resemble the brand's plaid in relief. Available from major departement stores.

The 24 Faubourg extrait is not new, but it is so beautiful in its crystal bottle with the golden drop of the jus inside that it merits a place in this post today. Trully classy scent of orange blossom on a bed of amber and one could not go wrong with getting some. One of the cases when there is no deceptive apperance. A modern classic that never fails. Highly recommended.

And because no crime is accomplished if the starring culprit isn't yet involved, Yves Saint Laurent parfums have gone out of their way to present this smashing new collector's edition of their mesmerising Opium fragrance. Enamel designs of oriental flowers over the solid lacquered black of the bottle, it's eye-catching on the screen as it is live in the shop, making mouths water from the loveliness. Which begs the question: do I need to add this to my massive Opium stash? I guess it does.


Pics come from: Escentual, Amazon, Guerlain rep, L'artisan rep and fashionmag.fr. Many thanks!

Burberry London for Men: fragrance review

Men’s scents, much like men themselves, face the hard task of convincing us that they are sensitive enough while still being virile. Too much brutishness and they seem like villains in a B-movie, too much sensitivity and they appear wimpy and lame. It’s unfair granted, but there you have it. Recent worthwhile olfactory offerings in this domain have either blundered by being too innovative and butch for their own good (the mediocre sales of Yves Saint Laurent’s M7) or taken the path of least resistance becoming scents to be adored by women to put on rather than something men actually choose for themselves (the difficult iris of Dior Homme). I won’t go into the neighbourhood of the bland, because it is so thickly populated, one is sure to stumble upon a bestseller or two.

Burberry London for Men, the new men’s scent by the classic British brand, proved to be a very pleasant surprise that unites those elusive aforementioned qualities. Following the quite likeable London for women, a floral dominated by sensuous jasmine with a musky depth and fronted by the engrossing and completely radiant Rachel Weisz, London for Men seems to smell much more expensive than it really is. It exudes the aura of an individual with moral values that can still be a little rough if need be. It burns with the reliable buzz of a home fireplace, red flame and dark ember, but the couple in the house of whom this takes place are still carnally attracted to each other, they still possess that spark, that disloging of elements which accounts for daydreaming and stomach butterflies.

Welsh actor Ioan Gruffudd (pronounced Griffith; I know, I know…and you thought Ralph pronounced Rafe/Rayf was the pits) as its face certainly doesn’t hurt. If you have watched the travesty that "King Arthur" was, despite its worthy male protagonist, Ioan played the part of Lancelot. The seafaring "Hornblower" series is another thing you might have watched him in. The respective male and female black & white ads show the good-looking couple of Weisz and Gruffudd during a a day stroll through London streets, dressed in a casual-oh-so-chic unaffected way, embracing and smiling to one another under the shadow of the trees. I have to admit it's cute, despite myself.

Burberry began its fashion history back in 1856 as a quality line for the perfect weatherproof, sturdy clothes of gabardine mainly for farmers and agricultural workers, later on for field sports. Functionality in a good looking package, what all clothes should aim for. Sir Ernest Shackleton and Roald Amundsen praised the brand's pants and sweaters when conquering the Pole. "Breakfast at Tiffany’s" final scene would have been less of a classic without it.
At times it was an elitist toffs domain, which is ironic if one considers the origins of the brand (but then, so are designer jeans!). The vulgarization that ensued in the last couple of decades with cheap replicas flooding the street market became a baleful thorn on the side of Burberry. Rose Marie Bravo in 2001 hired Christopher Bailey, a Yorkshire man, to inject some young attitude and hopefully distance the brand from chavs (surely a loaded term) He added the original optimistically nuanced "Prorsum" tag (Latin to the rescue…) and made some practical things that seem fresh and interesting in their functionality. Plans to close the Welsh factory, reported in September 2006 with the prospect of 300 jobs lost leave us a little concerned, however.

In the area of perfumes Burberry has been quite successful. Although the counters that carry their perfumes are not gilded, most of their line is proving very commercial and this is no accident. From Touch to Brit via Brit Red and Weekend, they have likeable products. Brit and Brit Red have cottoned on to the gourmand trend and became huge crowd pleasers without committing the sin of smelling tired.
Burberry London was the name of their original scent, issued at 1992, London being the base of their headquarters. Enough to baffle the casual customer, a phenomenon prevalent with recent releases. Suffice to say that the new 2006 Burberry London for men and women both come in a box embossed with the famous plaid (make that “check” if you’re a Londoner; it is a little darker in the men’s version than in the women’s) and they smell completely different from their predecessors.

London for Men begins its fragrant journey on a subdued citrusy note that immediately becomes quite spicy, redolent of the hotness of pepper and cinnamon, mixing elements of a muled wine goblet consumed before a raging logwood fire during a cool idle evening. The illusion of deep dark red fruits (like those in Jo Malone’s Pomegranate Noir) that have been candied creeps up at some point, but the effect is nowhere near the sweetness of Brit, nor the intensity of its cinnamon ambience. The fluffy sweetness is subdued by the delicious trail of smooth pipe tobacco and if this is a note you associate with dear old granpas or cancer sticks (aka cigars), better rethink, because whatever went into the production of this number is bet to make women purr. It’s that good! Booze and tobacco, how politically incorrect can one go these days? (tongue in cheek) Apparently not enough, because although these elements are clearly discernible, they never become as prominent as in –say- Tabac Blond or Botytris. This is a perfume that retains some mass appeal, and that’s not knocking it, not at all.
A delicious plum accord like a festive pie further smoothes out the rougher notes of the booze and spice, while the emergence of a truly refined rich, dry wood and amber accord with some bitterness of napa leather is left to linger on the skin seductively. The overall effect is smooth, elegant, high class and comforting at the same time, with the merest wisp of a vanillic powderiness in the base. Makes you want to don an old reliable jacket and a stylish fedora and go for a walk, if only for the joy of returning to the warmth of the hearth afterwards which makes it eminently fit for the cooler season.

It comes in an eau de toilette and the lasting power is average. Women might be able to pull it off because of its inviting spice note and warmth, while men would smell swoon worthy fetching in it.