The advertisements for the new fragrance by Christian Lacroix Absynthe (tagged "undefined") are decked in the green fairie shade of hallucinogenic properties ~that of absinthe, the verbotten drink of the damned poets of the 19th century: a bright, acid yellow-green hue which makes a comeback every few years in the fashion vogues.
The advertisments are well done with the green chiffon dress being meshed into the liquid and acting as a visual extention of it, fronted by Lacroix runway model Vlada Roslyakova . The bottle follows up on Lacroix's Rouge previous effort in red (and the Noir for men) and is encasing 50ml of Eau de Parfum concentration. The fragrance is reportedly a mysterious green-oriental, inspired by "the green faerie of absinth", with notes of absinth, anise, saffron, floral touches of freesia and narcissus, on a bed of smoked woods, ebony, musk, myrrh and a smidgen of amber.
The licence is held by Avon, a cosmetics giant responsible for the distribution of parfums Lacroix among many others in the mass-market. The slogan says it all on the smartness of the collaboration: "Now everyone can experience haute couture". The clip for the new campaign is already available on Youtube .You can watch the previous scents presented here and an interview with Lacroix in English here with subtitles in Portugeuse.
Related reading on Perfume Shrine: Absinthe, Anise, Angelica & Wormwood series.
Pics through Maxitendance.com