Wednesday, July 20, 2011

Burberry Body: new fragrance

Burberry is renewing the portfolio of fragrances (surely a best-selling one, what with The Beat and Brit and all its popular flankers garnering roughly 60% of the worldwide gross of Interparfums who own Burberry fragrances till 2017).

Burberry Body is the latest upcoming fragrance, using British model/actress Rosie Huntington-Whiteley to front it. The model who is "honoured to be working with Burberry again", who helped launch her career, is shot by photographer Mario Testino in a series of sensuous shots wearing nothing but her Burberry trenchcoat, as you can see. "Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry" according to Christopher Bailey, Chief Creative Officer at Burberry.

The new scent for women is kept under wraps for the time being, apart from the fact that it will be the most sensual in the Burberry line-up and that it will launch later this year, starting its online presence from September 1st.

In the meantime, is it hot in here, or is this a very sensuous photo indeed? 

Photo of Burberry Body ad © Copyright Burberry/Testino


  1. It is very sensuous. :)
    Bold I'd say but I like it.

  2. I guess a nude or semi nude model is a prerequisite for a launch these days. Just remembering Shalimar Initial...which I just bought. I will have to smell this at any rate.

  3. Just got a sample of this in the mail. Cute little bottle, alarmingly sensual picture and horrid smell. It smells like something my grandmother would wear. I sprayed it on, immediately washed it off and took off the sweatshirt I was wearing that got some on it. Very disappointing!


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