Burberry Body: fragrance review

A shame the appearence is betraying a fragrance so much. The gorgeous electric-car charger looking bottle (or a crystal baton, if you prefer) encased in a leather pouch in beige tones is far sleeker and classier than the soapy, synthetic and rather dull floral musk hiding inside the container. The name and commercial hinted at some tryst conducted in the aftermath of a spring shower that necessitated the wearing of a Burberry trenchcoat. The fragrance however is akin to sprikling yourself in sudsy water rather than bodily fluids...

Burberry Body is rather potent, warm and woody, taking in mind the constraints of both the soapy and musky floral genre (which usually tend to lean towards coolish), but doesn't really ever become a true "skin scent" in the sense of mimicking anyone's warm, living skin -or the scent equivalent of invoking the aftermath of intimate action between lovers. It's death by a hundred little guest soaps with rosy wrapping!The chunk of Cashmeran in the base doesn't aid much.

Nor is the composition a gorgeous true floral musk the way Narciso Rodriguez Narciso For Her and its many different fragrance versions are or Lovely by Sarah Jessica Parker. The effect in Body remains at all times a bit aloof, without much of the promised absinthe or the powderiness of iris compositions, the soap a little detached from the nooks and cranes it's supposed to lather up to. The sudsy floral part of Penhaligon's Castile is there, but whereas in Castile this aided the radiance of what is essentially a programmatically "clean" fragrance with lots of orange blossom, in Burberry Body we have a similar phenomenon as in the newer version of Chloé; the aliphatic aldehydes project sharp, loud and fatty, laundry-detergent reminiscent, with a hint of lactonic peach and vanilla under the rosiness, and tend to remind you of a chemical soup rather than the ouverture to some floral symphony of yore. Furthermore Body is absolutely linear and guaranteed not to offend anyone; usually that's a seal of lack of character.

I realise that "clean" and "shower fresh" are loaded and important terms in fragrance marketing, that one has to pick an unobtrusive scent for the office at times and there is a huge segment of the population who is after the perfect "just out of the shower" fragrance anyway, but I'm afraid that this is not it; their worthy goal is better served elsewhere. [Explore our Soapy Fragrances and Musky Fragrances articles linked, if you like].

Notes for Burberry Body: absinthe, peach, freesia, rose absolute, iris, sandalwood, woody cashmeran, musk, vanilla, amber.

Photo: Andrian Wilson, I need you more than you need me. 

Burberry Body Song Tie-in: Rose by The Feeling

“People wear perfume as an attractant – something to make them feel good and enhance interaction with others,” said Jack Burke, president of Sound Marketing Inc., Branson, MO, as an industry expert for Luxury Daily. “Music is much the same. It is one of our strongest memory sense, next to smell.”
This is a propos a bespoke song called “Rosé” for Burberry Body, the British brand's latest scent, recorded by the band The Feeling. The Feeling is a British pop band from Britain’s Essex area, most well-known for its singles “Sewn” and “Fill My Little World".



Chris Bailey, chief creative officer at Burberry is playing all the right notes on this launch, what with the social media and the music connection (except possibly for the reportedly dull smell). With such an invested campaign, the fragrance is set to fly off the shelves. I wonder however just what it means when there's so much emphasis on the peripheral elements, rather than the scent itself.

Below, the Burberry Body campaign commercial directed by Christopher Bailey, featuring British actress Rosie Huntington-Whiteley, and shot by Mario Testino in London.



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