Showing posts with label annick goutal. Show all posts
Showing posts with label annick goutal. Show all posts

Wednesday, June 23, 2010

Annick Goutal Distribution in USA Under BPI Aegis

Great news for US fans of the Annick Goutal line of pretty and interesting fragrances! After a problematic distribution which resulted in unsubstantiated rumours of discontinuing the line across the pond, Beauté Prestige International has announced (and it has been broadcast on several venues) that their USA branch will be marketing and distributing the brand themselves under an exclusive agreement.



Previously the Goutal line of fragrances, skincare, home scents and candles was carried at select doors including Barney's, Bergdorf Goodman, Bloomingdale's, Neiman Marcus, Nordstrom and Saks Fifth Avenue. Several products however were out of stock for a long time in the past year, raising concerns. The explanation was simple, as stated in simple terms by The Non Blonde. Now we learn even more details. "BPI spokesperson Jessica Barlow told CosmeticsDesign.com USA that for the last 9 months Annick Goutal has been handling the distribution of its products in the US from its Paris headquarters. BPI will maintain the current distribution channel, said Barlow, which currently stands at approximately 150 prestige stores".
The Goutal brand, founded in 1980 by former model and pianist Annick Goutal herself and with a strong personal streak running through the creations, was associated with the Taittinger group and by extension with Baccarat crystal in 1985. After the death of Annick in 1999 Brigitte Taittinger entrusted Camille Goutal (one of Goutal's daughters) and Isabelle Doyen, Annick's perfumer since 1988 with the continuation of the brand, which materialised admirably. The Goutal company was acquired by the Starwood Capital Group in September 2005, alongside the whole Taittinger Group. And now, another change.
May I remind you that the Parisian-based mother company, Beauté Prestige International, are handling the Shiseido and Lutens portfolio with great results so far. And the USA branch is also handling the distribution of parfums Hermes in the States. Also included in the company’s portfolio are fragrances from Issey Miyake, Jean Paul Gaultier and Narcisco Rodriguez. So it all worked out for the best!

According to Forbes: "Over the past three decades, the name Annick Goutal has become virtually synonymous with the very highest level of quality and luxury in the realm of lifestyle fragrances," says Nicholas Munafo, President of Beaute Prestige International USA. "The perfumery house has consistently raised the bar with each successive launch, solidifying its position as a leading creator of artisanal scents, while faithfully maintaining the traditions so integral to its core values. BPI's proven strategy of growing distinctive, high-end fragrance brands in limited distribution channels seems a natural fit for Annick GoutalParfums, and we are well-positioned to maximize the brand's significant potential in the US market."
According to Brigitte Taittinger, President of Annick Goutal, "Since the creation of the brand, the US market has always been our first export market. Our distribution, very selective since the beginning, is a reflection of our brand positioning. We have total trust in the 'know how" of BPI USA to support the development of Annick Goutal in the states, respectful of our image and specificities".

The new distribution agreement will be effective as of July 1st, 2010.

Photo of Goutal boutique by the helpful Lianne Tio in the Netherlands.

Friday, March 19, 2010

Annick Goutal Sous le Figuier candle: available again

Inspired by their latest creation, Ninfeo Mio, Camille Goutal and perfumer Isabelle Doyen invite us, through this candle, to a moment of escape in the Italian garden of Ninfa, at the shadow of a fig tree warmed by the sun. The candle Sous le Figuier would sublimate your rooms with its fruity notes of fig and peach mingled with mint to bring freshness and tonicity, sweet violet leaves and cedar wood for a warm final note. The softness and sensuality of the fig enter this elegant candle, presented in a clear glass streaked with gold and light and adorned with the Annick Goutal logo.

Monday, March 8, 2010

Annick Goutal Grand Amour: fragrance review

A sexy actress in her boudoir after her performance: Pensive , smiling hazily to herself as she lifts her hair off her forehead and gazes at her image in the mirror. Her most enthousiastic fan has sent her armfulls of liles , bunches of honeysucle and posies of hyacinth to fill the room and her lacy clothes with an initially fresh and sweet fragrance , with a penetrating aroma that becomes deeper and slightly decaying as time passes. The whole concoction is intoxicating somehow, yet it makes her think of him with nostalgia. She thinks she's falling in love... It's a Grand Amour. It has to be!

That had been my impression of this rich floriental, composed by Isabelle Doyen, redolent of heady flowers and a balsamic ambery base when I had tried it for the first time back in 1997 when it launched, on a trip to Austria. I recall that the splendid presentation of the butterfly bottle alongside the dewy flowers in the filigree vases around with their fin de siècle ambience had captured my attention and provoked the above image, which is still firmly with me after all those years. The recollection made me nod my head a little when I read Tania Sanchez in Perfumes,The Guide saying: "[it]has impressive ambitions, combining aloofness and warmth in search of that magical proportion that turns a starlet into a star".

Grand Amour immediately stroke me as a little decadent and "intimate", not as airy as the majority of the Goutals I had hitherto tried, and indeed, alongside firm staples Passion and L'Heure Exquise, most of my favourite Goutals fit into the category that the Goutal people term as "capiteux"; more or less "heady". Inspired as it was by the bouquets that the cellist Alain Meunier presented to Annick during their courtship Grand Amour is officially described as "A perfect balance of carnal flowers, lily, hyacinth, honeysuckle. A hymn of sensuality with notes of amber, musk, myrtle".

The atmosphere of Grand Amour is one of sustained uncertainty, poised as it is between the unctuous base of its resinous orientalia and the grassy, sappy, almost refreshing floral top; honeysuckle first reveals its yellowish, nectarous blossoms, reminding me of the exquisite moment when winter falls into spring, then hyacinth takes reign with its intoxicating pollen-like aroma. Its powdery, dry earthiness is the perfect accompaniment to these first days of spring when the longing to see new bulbs erupting sprouts is so ingrained into the melancholy of a long winter. In several ways (the soap, the powder, the hyacinth) Grand Amour is comparable to Guerlain's classic Chamade from 1969, another head-long dive into romance, yet I do not detect much of the characteristic galbanum and oakmoss of the latter (at least in its vintage form).

The Eau de Toilette highlights more of the romantic, soapy aldehydic hyacinth notes while the Eau de Parfum of Grand Amour is more base-heavy in the incense-like myrrh tonality and allover denser and sultrier. It is also naturally more orange-hued in contrast to the light straw-coloured Eau de Toilette, so don't be alarmed if you come across dark juice, it's not necessarily spoiled. If you really like that sort of effect and are that sort of woman, I guess you need both versions.

Notes for Annick Goutal Grand Amour:
lily, hyacinth, honeysuckle, Turkish rose, jasmine, French mimosa, amber, vanilla, myrrh.

Grand Amour by Annick Goutal is available as Eau de Toilette (30-50-100ml) and Eau de Parfum (50ml, 100ml) in the classic gadroon bottles and in a red butterfly bottle at boutiques carrying the Goutal line and several online venues. Check Lianne Tio's Nederthelands boutique
on this link as well.

Related reading on Perfume Shrine:
Annick Goutal news & reviews, Interview with perfumer Isabelle Doyen

Photo of Hanna Schygulla via Fromn Blank to Blank. Photo of Annick Goutal bottles rested atop Edouard Vuillard 's painting The Dress with Foliage by Elena Vosnaki

Monday, March 1, 2010

Annick Goutal Passion: fragrance review

All Annick Goutal perfumes have little stories behind them which adds to the enchanting, small scale appeal they have: Passion was the first fragrance which Annick Goutal created along with perfumer Isabelle Doyen in 1983 for her own use. The second one, inspired by the floral bouquets her husband offered her while courting, was Grand Amour; also a firm favourite of Perfume Shrine and to be tackled later on. Sables was made for Alain, Annick's husband, while Eau de Charlotte and Eau de Camille celebrate her daughters' childhood memories.

Passion dazzles amongst them with its headiness, its perceptible sillage and its great lasting power, "like a flower with translucent antennae and a mauve plastic heart.” Complicated, chewy, cruel, yet beautiful, like life itself, Passion made Tania Sanchez reserve one of her more poetic reviews of it in Perfumes,The Guide: "It feeks humid, narcotic, unsettling, like a moonless July night without a breeze". It could be one of those nights about which Raymond Chandler wrote: "Meek little wives feel the edge of the carving knife and study their husbands' necks."

The artistry of course lies in how to manipulate the (excellent) materials: The exotic Ylang-Ylang has facets of banana and even coconut; sweet, buttery, creamy, almost bulemic. On its other end though it encompasses methyl salicylate which recalls wintergreens. Tuberose has facets of camphor which act as a counterbalance of its intense white floral sweetness. Pair them with a bitter green touch which supports the already present caphoraceous scheme (tomato vine leaves, the same as used in Eau de Campagne by Sisley and Folavril again by Goutal, plus oakmoss) and some vanilla to offset the "fruitiness" of the bouquet and you've got something unique!
Passion starts with a heady caphoraceous blast of what can only be sensed as vibrant tropical florals snowballing a cadenza of sweet and green notes that unify to the point where you don't know where the garden ends and the woman starts. There is something very ladylike about Annick Goutal fragrances, yet in classic French tradition the lady in question can forget all about ladylike manners in the bedroom. Passion is carnal, yet delicate and fragile at the same time, like a 22-year-old ready to be consumed by love. And even older ones...

Notes for Annick Goutal Passion: Jasmine, tuberose, ylang-ylang, vanilla, tomato leaves, patchouli, oakmoss.

Passion by Annick Goutal is available as Eau de Toilette (100ml) and Eau de Parfum (50ml, 100ml) in boutiques carrying the Goutal line and several online venues. Check Lianne Tio's Nederthelands boutique on this link as well.

Related reading on Perfume Shrine: Annick Goutal news & reviews, Interview with perfumer Isabelle Doyen

Photo from the film Betty Blue, 37.2°C le Matin via livejournal/Ohnotheydidn't. Photo of bottle of Passion by Elena Vosnaki.

Monday, November 2, 2009

Christmas '09 Gifts ideas: Annick Goutal limited editions

The bestseller of Annick Goutal, the bracingly lemony Eau d'Hadrien with its refined cypress and citron accents is issued in a limited edition Noel 2009 in a precious flacon boule (ball bottle) with a butterfly top and printed gold stars.
The bottle is numbered, issued in only 639 pieces around the world and signed by Camille Goutal.
Additionally there is a Coffret Noel with 5 small candles of 35g each retailing for 40 euros, as well as Christmas coffrets offerings of the popular Eaux de Toilette in 50ml bottles along with the crème corps parfumée tube (100ml).
Available in Un Matin d'Orage, Eau d'Hadrien and Petite Cherie.
Retail price: 65 Euros for each set.

Monday, March 30, 2009

Merci pour tout! New Boutique Merci in Paris

A new store with a unique concept has opened in Paris, set by Bernard et Marie-France Cohen ~Camille Goutal's aunt (Annick's sister)~ called MERCI. Some Goutal perfumes and scented candles will be sold there, as divulged to me by the good people at Annick Goutal. The concept of Merci is born out of a basic ethical principle, becoming a revolutionary idea within parisian stores, and it has been dreamed of for three years now. Orchestrated by Marie-France Cohen (the creator of the famous kid's brand Bonpoint), the new space of 1500 m2 at the Boulevard Beaumarche proposes a mix of fashion, homeware, books, cosmetics, hardware, haberdashery, vintage articles and even a restaurant. The list goes on...
And all with a good cause, as attested by the name which means of course "thank you": An aid foundation for child protecting organisations, beginning with those focused on Madagascar, one of the poorest countries on earth. Because our life isn't worth but in the desire to give, Merci was born out of that noble idea to become much more than a "concept store". With the enegy and enthusiasm of young and old alike it promises to become a ray of optimism in an ill-ravaged world.

The chances to enjoy Merci and contribute to a good cause are many: There's a café- library of hand-me down books with home-baked bread and marmelades and even a little snack for noon. A flower section offering ideas on how to "dress" your balcony, you garden or your house. The section PAP (Luxe and Creators) for women, men, children and accessoies, which will encompass brands that are doing away with some of their profit margin thus offering their products at -30/40% discounts.
Among them YSL, Stella Mc Cartney, Azzaro, Barbara Bui, Isabel Marant, Forte Forte, Swildens, GAS by Marie, Paul & Joe, Jérôme Dreyfuss , Goyard, Marie-Hélène de Taillac, Noguchi, Aurélie Biderman, Stone, Bonpoint, Bonton, Zef, Oona l’Ourse and their own name brand Merci Merci. Also there will be a section for house decor and textiles at comparable level of quality and price.

And what interests perfume lovers especially: A small Goutal "laboratory" orchestrated by Isabelle Doyen (with fragant juice based on natural essences) sold in simple flacons at -40% discount off their regular prices, thus making away with their own profits.
The address is Merci, 111 Boulevard Beaumarchais 75011, Paris and if you're in Paris it is recommended to check it out!

The design was created by Be-Pôles graphic studio, 6 rue Beaubourg, 75004 Paris — France.

Sunday, March 1, 2009

Interview with a perfumer: Isabelle Doyen of parfums Annick Goutal

Over the past few weeks I reviewed perfumes of one of my favourite perfumers, Isabelle Doyen, the resident nose behind the Annick Goutal brand ~whose Un Matin d’Orage is breaking new territories in the ozonic white floral genre~ and the perfumer responsible for four of the uber-niche Les Nez fragrances: Let me play the Lion, The Unicorn Spell, L’Antimatiere and the quite individual Turtle Vetiver (exercise1). Her unique style of pairing neoclassical compositions with a decisive and confident approach of broad strokes on her canvas had always impressed me with its conviction and resulting grace. Conducting an inteview with her filled me with excitement, but also trepidation ~wondering if I could put my feelings and questions into words, especially given the language trascriptions~ and I can’t begin to describe how happy I am to share it with you today on Perfume Shrine! Isabelle is a very giving person, who stroke me as especially attuned to the feelings and ideas of those around her and she can also have a wry sense of humour, which made me appreciate her work all the more for it.
PerfumeShrine: Isabelle, you are the daughter of a meteorolist, who spent time as a child in the South Pacific. How did you childhood and past shape you into the perfumer that you are?

Isabelle Doyen: Of course childhood has a great importance in my work as is the case for everyone I believe. Tahiti has been influencing me very much: My familiar memory of flower smells are those of Tiaré, Ylang Ylang, Frangipani; the smell of wild fires in the evening in the hills around our house, the taste of Mangos coming back from the beach,drunk with sun and the lagoon on Sunday evenings, the monoi perfume of the Tahitian women at the church ....But very soon in my childhood poetry became important: I had to learn by heart the "Dormeur du Val" (The Sleeper in the Valley), a poem by Rimbaud, when i was 8 years old and he was mentioning that young solder lying beside a little river, his feet in "Glaieuls flowers"; I thought "Why did he choose those flowers, they are ugly and they have no perfume!”

PS: It’s a magnificent poem, indeed, although I don’t have an answer about his choice either!
You have been composing fragrances for Annick Goutal for years. There is a very discernable aesthetic to the brand which I respect: gauzy, transparent and graceful. How much of it is Goutal's vision and how much of it is yours?

ID: We had a great advantage with Annick, it was that we knew we were "smelling" the same way, the same thing, we were on the same wavelength and wanted to go to the same place. So I really think that the perfumes we made together come from the same vision of that world we had and it continues with her daughter Camille the same way.

PS: In what aspects is the relationship among you and Camille Goutal different than the one you had with Annick, as related to the work produced? I find it endearing that you have both kept Annick's custom-made Organ*!

ID: I didn't wonder a minute if it would be the same thing as with her mother: we know we are looknig in the same direction! At my age I am exactly in-between Camille and Annick. Maybe Annick had a more “classical” education especially in music {she was a trained classical pianist} .Camille and I are listening to the same kind of music, we can work while listening to it, something we didn't do with Annick! Apart from that we work the same way: Camille learned how to set a formula by watching me attentively.The Organ we work with is very important to us, it is a little bit like the blanket or teddy bear that little children need to keep with them.This makes us feel secure in a way and especially when we see the little bottles that are hand-writtenwith Annick's hand-writting.

PS: Wearing the latest Goutal scents in the Les Orientalistes line (Ambre Fetiche, Myrrhe Ardente, Encens Flamboyant, Musc Nomade) I find that they inject a neoclassical style into what is essentially a “thick” school of perfumery: the oriental tradition.
I personally found them very pleasing to various degrees, but the criticism I have heard about them is that while they are out of sync with the previous Goutal style, they are also too “thin” to be convincing Orientals. (People perhaps forget Sables, Eau du Fier, or even Songes and Grand Amour in the Goutal line). What do you respond to that? I have also heard they’re meant to be layered (one on top of the other). Is this true and would you recommend it or not?

IS: Concerning Les Orientalistes, maybe we haven't been so intellectual about them! The very sperm of the idea was the three holly kings, the orientalist school of paintings that we like very much and the fact that we wanted to work on those ancient and beatiful raw materials; especially when we knew that to get Myrrhe and Frankincense people need to wound the bark of those trees, which are the only things growing in those arid parts. Then the resin drops gathered are called “tears”, so this idea of wounds and tears is very beautifull and melancholic. Besides it is the only chance for people living there to get a little money for living.
Regarding their classification, they are called orientalists but i don't think they fit in the heavy oriental perfumery family; they are more like woody, spicy, ambery…
It is the same with every perfume we create: it may be important to know that we never ask ourselves "Are we in the right Goutal direction, would Annick create this type of perfume?"We create going on our instinct, as we did with Annick anyway.
For Les Orientalistes, we don't recommend layering one another, this is something we usually don't like, but in this case we noticed just that they harmonised quite well between themselves, maybe because they all are of the same kind.PS: On that point, how do you feel about the materials’ restrictions as posed by IFRA guidelines and the EU law-frame? Everyone has heard about oakmoss (some classic chypres are not the same any more), coumarin and birch tar and many know about bergaptene and citrus oils being heavily restricted. I hear eugenol, as well as frankincense, are next to get axed. How can a skilled perfumer bypass such obstacles?

ID: Maybe soon we won't have so many ingredients left to build formulae so maybe we should convert ourselves into neurologists and study the place in the brain that reacts to the stimuli of jasmine smell! Then all we would have to do would be to find how to artificially stimulate this place and then the person would smell jasmine without anything under the nose!
I personally think Monsanto is a much bigger danger for health than frankincense!

PS: How is your work for Les Nez different than the one for Annick Goutal brand? Obviously Les Nez has much more limited distribution, while Goutal is owned by a large American group, yet your style is discernible in both. This brings me to the question of how much is a perfumer ~you specifically~ restrained by a "brief"?

ID: For me Lesnez is a wonderfull place of experimentation. René is absolutely respectful and humble in front of the work of the perfumer and also is always ready for strange adventures such as Vetiver Turtle for exemple, so it is fantastic! In any case with René or Goutal we never work with a "brief", we choose to work on what we want according to our feelings. For us the only "test" we are listening to is when we wear a perfume we are working on and two people in the same day exclaim "Oh, you smell so good! What is it?"

PS: Vetiver Turtle is a perfume project and it has impressed me that you want to constantly change the formula. The first "exercise" I sampled seems quite earthy and very true to the essence of vetiver to me. The name is quite intriguing for a vetiver fragrance, as the word "tortue" brings to mind turtles of course, their green colours, their proximity to the earth, their longevity....all those things which materialise in the fragrance. But in French it reminds me of "faire la tortue", that is the Roman defensive alignement; and also the Greek writer Aeschylus who allegedly got hit on the head by a turtle (trying to escape his destiny/wife, according to writers Pliny and Valerius Maximus). How do you feel about a fragrance writer pondering and writing about associations to a perfume's name? Is there so much thought given behind the onomastics of perfumes or are we overanalysing?

ID: About the name of this specific perfume, there is nothing complicated behind it except that we wanted "turtle" to be in the name (because of the Turtle Salon project) while the idea of “perfume in progress” and “outlaw” is exactly representing turtle too: something that has no definitive frontiers or established limits.

PS: Vetiver Turtle is tied to the Turtle Salon which is an artist's project. I feel that there is some personal history attached to it, reading about the poet's stay at the Switzerland clinic, your visit and this:"shared their work with Margarethe and a few patients, especially Cédric Schatzl who cannot smell" So how does the fragrance connect those aspects, what's the story? Is it a means of therapy through the senses, through art?

ID: It is difficult to explain "turtle "in few lines. Turtle was initiated by Michael Shamberg ,a film maker. He says, as you yourself felt in your own review, that for him it is a kind of therapy through art to recover his health, and for all the people approching, a territory of kindness that links human beings through poetry. In that "territory" there is no stress of dead lines or profit, but only the idea of sharing, of contributing to make peolpe meet and build more poetry with their own talent. Michael called that Turtle in reference to that place in Lebanon where Sea turtles, almost extinct, could come and find peace to live in the middle of a world disturbed by war. So Michael identified this place to poetry which will be the territory that will make him win his hard internal war (he had a huge health problem, his brain had been attacked by a virus and he almost died but finally survived with big physical outwards and inwardsscars). No one seeing him can stay insensitive to his kindness and his generosity, so I wanted to contribute myself to his battle for life and the only thing I know how to make is perfume, so I decided to create a scent that would follow his road of rehabilitation…and hopefully would bring him some money to constructively help.So Turtle is a story that’s just beginning...

PS: You have composed a perfume for Jeanne of Cecile & Jeanne, costume jeweler brand, called Eliel and I know you have created Le Baron Perché (after Italo Calvin’s novel) for your sculptor friend Catherine Willis. Please tell us a little bit about them!

ID: Regarding the Cecile & Jeanne perfume, it came about also as a result of meeting a wonderful person: Jeanne. And I think the perfume reflects what she appeared to me: delicate,colourful, happy, glimmering, tender, very feminine.
About Catherine Willis, I've known her for a long time and when she came for a scent with the idea of Le Baron Perché she knew exactly what she wanted, so I just had to set the formula under her direction.

PS: Literature obviously is an inspiration! I loved the reference to “Midsummer Night’s Dream” in Let me play the Lion. Christophe Laudamier had been playing with the various scent images of Suskind’s novel “Das Parfum” for years before formally collaborating on the Thierry Mugler coffret to accompany the movie “Perfume, story of a murderer”. Do you perfumers have some secret library of a plethora of scent “snapshots”?

ID: Ha! A secret library of scent snapshots…If we’re talking about me, I have many little notebooks in which all kinds of descriptions of all kinds of things are kept and am using them to build my formulae and I hope quite soon to build something unusual.

PS: I have read how you admire Reminiscence Patchouli (and I adore it as well!), Mousse de Saxe, Prunol and Tobacco Iso**. Usually the things we love have some influence in our work. Do you find yourself loyal to the above axiom?

ID: I consider the De Laire bases such as Mousse de Saxe, Prunol as masterpieces so of course they can sometimes inspire me or yet again I can use them directly.

PS: Apart from a "nez", you're also a teacher at ISIPCA. What does your teaching position entail and do you feel that young, aspiring perfumers have new things to offer to the world of perfumery? Surely there is no parthenogenesis in art, but do you ever feel that everything has been already done with so many new perfumes out, so unless there is some technological innovation things are bound to repeat themselves?

ID: I am absolutely convinced that there are always new things to offer, also new ways to offer things,and the base to succeed in accomplishing that is to stay open, full of curiosity and always wanting to learn and exchange with other creators.

PS: You're a mother of two (a boy and a girl) and I had fun hearing Emilie say that iris fragrances smell "like grandmother" to her. Do you believe there are some smells that are inherently/universally tied to specific images/impressions (ie. vanilla standing for comfort or iris for melancholy) or is it only a factor of personal associations and memories?

ID: Well, I don't think there are universal smells right now, but mostly smells are linked to our culture which denotes a certain country, a certain way of life. Maybe because of the growing connections between countries some smells will become universal.I think Coca Cola is a universal taste, so maybe a smell too?

PS: There has been a big “explosion” of perfume writing lately, especially since the latest publications in English. What is your opinion about fragrance writing in the press and on the Net, especially in relation to taking perfumery as an art form and in shaping the niche/mainstream market? Is it flattering to be acknowledged/ frustrating to be critiqued?

ID: I think it is generally interesting to read what is written about the perfumes we make! I realised that it’s a way to know if I succeeded in setting my idea properly.


Sincere and heartfelt thanks to Isabelle Doyen for taking the time to share a bit of her brilliant talent and nose with us, perfume aficionados, on Perfume Shrine.

You can support the Turtle Salon cause here.
Related reading on Perfume Shrine: Interviews with perfumers, Les Nez scents, A.Goutal scents.

*Organ is the perfumer's "bureau" with essences classified according to volatility and family, named thus because it resembles the musical organ with many "levels" of pipes, keys and pedals. You can see Isabelle's one enlarged by clicking the picture and peruse the rare Lalique flacons, the Arpege and Ricci ones and the butterfly Goutal bottles.
**Those are "bases" by the famous aroma-producing company De Laire, ie. ready-made accords that give a specific impression for perfumers to use when they need to inject a specific idea.

Pic of Isabelle Doyen on her Organ, copyright Annick Goutal & Perfumeshrine.

Friday, February 27, 2009

Un Matin d'Orage by Annick Goutal: fragrance review

In Giambattista Basile's charming tale The Murtle from Il Cunto de li Cunti (The Tale of Tales, 1694), a sprig of myrtle is transformed through the liberating love of a prince into a beautiful woman who regenerates even after evil forces tear her to pieces. Almost tasting the thick retro-baroque prose of the author I am contemplating how the essence of the tale is caught in a fragrance which defies the stylistic approach, choosing to place magic and beauty into a zen setting. Un Matin d'Orage, the latest fragrance by Annick Goutal, means "Stormy Morning" and was inspired by a Japanese garden after the rain, evoking the idea of delicate white petals in dew, with discernible notes of gardenia, jasmine sambac and Indonesian champaca.

Isabelle Doyen, resident perfumer for parfums Annick Goutal, is ingeniously re-interpreting both gardenias and ozonic floral fragrances through an approach akin to painting a watercolour in vivid hues which make you momentarily doubt the duo-dimensional reality of thick drawing paper; an oxymoron that is breaking somewhat with both the well-worn-slipper feel we have come to expect of prettified, neoclasical scents of the Goutal portfolio (for the flowing haired Ophelias and the accompanying Mr.Darcys with bohemian fashion sense) and the en masse manner in which white florals are treated from the perfume industry as creamy textured pattiserie notes folded into huge tropical leis. Like I had said when first reporting the news of the upcoming Goutal fragrance: "This conceptually reminds me of both Après l'Ondée by Guerlain (the after-the-shower garden part) and Un Jardin Après la Mousson by Hermès, (the Monsoon storm evocation ) although from the listed notes one would deduce that the limpid bog water and transparent gloom might not be there. Although Annick Goutal already has a fragrance tagged Gardenia Passion in their line, the scent actually emits the ruberry feel of a proper tuberose rather than gardenia, so it's not like they're re-hashing ideas." Indeed the watery aspect is here but with a softer, less stagnant fruity or spicy nuance than the Hermès offering. Nevertheless if Fleur de Liane for L'Artisan Parfumeur, Vanille Galante and Un Jardin Après la Mousson for Hermès and now Un Matin d'Orage are any indication, the Lazarus-resurgence of the aquatic floral is looking like a strong contestant for your attention in the following couple of years at least.

Gardenia is a fascinating blossom, no less so because of its extensive scope of transformative stages: from the slightly bitter budding greeness, the mushroom-like overtones of musty wetness (which nota bene it was Colette who first described as such), into the lush, still fresh flower that has just opened; and from then inevitably seguing into creamy, narcotically sweet and velvety ripeness, into the dying stage of indolic decay when the petals brown and wither...Such a parallel with human growth and decline could not have escaped the attention of perfumers who have been trying to replicate the effects with styrallyl acetate (naturally found in gardenia buds), jasmolactones and at scarce cases with monumentaly expensive gardenia absolutes rendered through experimental enfleurage. Some gardenia perfumes try to be figurative, creating a very realistic olfactory image of gardenia bushes like the ones composed for Yves Rocher (Pur désir de Gardenia), the wondrous hologram of Private Collection Tuberose Gardenia by Lauder or cult-scent Kai. Some don't even try, despite the name, like the suavely musky Cruel Gardénia, traitors to holy causes with variable results. Others go for baroque exagerration which like an angled composition by Caravaggio creates tension through dramatic chiaroscuro and the accentuation of one facet over others, pushed to extremes; example: Tom Ford's Velvet Gardenia. And others still go for an impressionistic approach in which the gardenia becomes an accent piece in a moment suspended ad infinitum, when a coalescence of particular elements creates a dreamy memory ~like gardenias floating on a bowl of water in some postmodern urban appartment in Marc Jacobs eponymous Eau de Parfum, a willowy girl with lank, dark hair picking one up to put behind her ear.

In Un Matin d'Orage that flowing gardenia on the water is prickling and alive, discernible as such, and coming out of the bowl, breathing deeply the steely blue air, under a drizzling mist that showers it with flinty sparks of an impending electrical storm. The tension is provided by a jolting effect of dew-drenched leafy accents reminiscent of green tea and still whitish peach-skin with a slight smokiness and lemony-anisic accents (magnolia, ginger, shiso*) that provide an intriguing contrapunto to the floral smoothness of gardenia, green jasmine vines and champaca. The ozonic cool part feels like a new technique has been short-cirquited into creating what was 15 years ago created through Calone but without Calone*. The flowers are separating into soft billowing layers that overlap, creating a smooth impression of dewy beauty. The jasmine is green and cool between hedione and orange blossom, like the one rendered in Pure Poison. There is no meekness in the gentility, no paleness in the ether of Un Matin d'Orage and the impression subsists for a long time, as if we're left to see a zen garden tingling after the storm. Not for tropical gardenia lovers, but to be explored by modern anchorites.

Notes of Un Matin d'Orage by Annick Goutal:
Sicilian lemon, perilla leaves**, ginger, gardenia, magnolia, jasmine sambac, Indonesian champaca, sandalwood.

The characteristic feminine bottle of the Goutal perfumes gets a pearly white opalesence for Un Matin d'Orage and is issued in both 50ml/1.7oz and 100ml/3.4oz sizes of Eau de Toilette. More widely available in the coming months.

Related reading on Perfumeshrine: Gardenia scents, Jasmine Series, Champaca scents.


*Calone is an aromachemical used in the 1990s to render an ozonic marine note, smelling halfway between a watermelon and a cantaloupe.
**The Perilla note (often referred to as shiso in Japanese cuisine) is interesting in that perilla seeds form an essential part of the seven spices of Japan (originating more than 300 years ago in Kyoto)while green perilla leaves are used for sushi or sashimi. The essential oil steam distilled from the leaves of the perilla plant, consists of a variety of chemical compounds, varying depending on species. The most abundant however (comprising about 50–60% of the oil) is perillaldehyde ~most responsible for the aroma and taste of perilla. (please
read about aldehydes here). For reference a fragrance focusing on perilla/shiso is Shiso by Comme des Garcons.

Pic of Un Matin d'Orage bottle copyright ⓒ by Helg/Perfumeshrine
Pic of Japanese Garden by J.Jennings via mobot.org

Friday, December 19, 2008

Un Matin d'Orage (Stormy Morning): New Fragrance from Annick Goutal

A new fragrance by French chic brand Annick Goutal (famous for their bestseller Eau d'Hadrien) is scheduled for release this coming February: Un Matin d’Orage, created by longtime Goutal perfumer Isabelle Doyen. "Un Matin d’Orage is meant to channel the ambiance of a Japanese garden after a storm, with notes of gardenia, Sicilian lemon, perilla leaves, ginger, magnolia, jasmine sambac and Indonesian champaca."

This conceptually reminds me of both Après l'Ondée by Guerlain (the after-the-shower garden part) and Un Jardin Après la Mousson by Hermès, (the Monsoon storm evocation ) although from the listed notes one would deduce that the limpid bog water and transparent gloom might not be there. Although Annick Goutal already has a fragrance tagged Gardenia Passion in their line, the scent actually emits the ruberry feel of a proper tuberose rather than gardenia, so it's not like they're re-hashing ideas. The inclusion of Eastern champaca is an intriguing touch. Perilla leaves is an unusual note, quite Japonesque in feel: an annual herb (it belongs to the mint family), its most common species is Perilla frutescens var.japonica or more commonly known as shiso, mainly grown in India and East Asia. The essential oil, which is extracted from the leaves of the plant by steam distillation, consists of a variety of chemical compounds, varying depending on species. The most abundant however (comprising about 50–60% of the oil) is perillaldehyde ~most responsible for the aroma and taste of perilla. (please read about aldehydes here). A fragrance focusing on perilla/shiso is Shiso by Comme des Garcons.

The Annick Goutal brand has been owned by the Starwood Capital Group since 2005, who at the time were not certain what to do with the brand. But as soon as they realized that there is potential aplenty, since Goutal's profits have grown by 14% per year on a year by year basis, Starwood is planning on almost quadrupling the number of stand alone boutiques in the next five years. Russell Sternlicht, managing director, plans to upgrade and in some cases change the locations of its stores, which can be as small as 129 square feet. Some spaces will be remodeled to resemble an 860-square-foot door already opened on Avenue Victor Hugo in Paris. New stand-alone boutiques are scheduled for Italy, Spain, the U.S. and Dubai.
The Starwood Capital Group have been apparently already working hard to bring out that potential accounting for the latest group of fragrances "Les Orientalistes" (Encens Flamboyant, Myrrhe Ardente, Ambre Fetiche, Musc Nomade) as well as the lingerie line which was introduced in the spring. Since the plan is further developping Goutal into a lifestyle brand, an Annick Goutal cosmetics line is in the works as a companion to the already existing excellent skin-care line. Potpourri, household linens and jewelry by Virginie Monroe are also planned.

We will return with a full on review as soon as sufficient quantity ends on our lap!

Related reading on Perfume Shrine: the new Serge Lutens, Nuit de Cellophane (news), Nuit de Cellophane Review, Annick Goutal news and reviews.

News via wwd and N.Branch. Boutique pic via beauty-cult blog.

Monday, April 14, 2008

Twin Peaks: Chanel No.19 and Heure Exquise reviews & comparison

Two sisters cut from the same cloth, but parting ways in their pursuit of self-fulfilment is not an uncommon scenario in real life, but when it happens to fragrances the comparison warrants exploration. A beautiful icy queen in contrapuncto to a bohemian lady of pedigree is how these two seem.

In Chanel No.19 I find every bit of that confident self-assurance that few women project without appearing displeasingly haughty. Composed by Henri Robert in 1971 for Coco Chanel herself, who supposedly overlook its creation from start to finish and first commissioned it for herself while in her 80s, it's one of the compelling masterpieces of perfumery and I personally love it dearly.
A very cool and powdery iris sings in soprano voice above the greenest vetiver and crunchiest galbanum this side of pre-reformulation Vent Vert; green jasmine vine dew and a little wood and leather give it aloof sophistication. It wears equally well on a hot day or a cool rainy one and this is an admirable trait, making it a perfect spring choice. Poised between green floral and green chypre, to me it definitely leans to the latter, a very elegant and confident one at that, that does not demand dressy clothes but could be just as fetching with something more casual. I picture it with a crisp white shirt on and silver bangles on a warm day, hair down; carefree and free-spirited and a little audacious to contrast with its primness of character. It would be a grave mistake to pair it with twin sets and pearls, all the paraphernalia of prim and proper, subtracting from its strict-boss sexiness.

The three concentrations are quite different from one another and thus worth comparing.
The Eau de Toilette comes in a refillable spray bottle, same as the classic No.5 but in silvery brushed aluminum instead of black; or a flat oblong spray bottle with a rectangular black or silver cap. The Eau de Parfum comes in the classic flat Chanel bottle with curved edges, with a spraying mechanism, just like No.5 in Eau de Parfum. Parfum is of course encased in the loveliest flacon of the three, with the excellent craftmanship reserved for the top products of the line.
Each of them hides a different aromatic secret: Eau de Toilette is the sharpest, dewiest and startingly greenest of the three, an affair of iris and vetiver in a naughty tryst after the executive power breakfast.
On the other hand Eau de Parfum, a creation of the 80s, highlights the crystalline Rose de Mai, along with jasmine, appearing more amply floral and curvaceously richer, justifying the green floral categorisation. Parfum is closer to Eau de Toilette, with a subtler projection however, the green whisper of violet leaves and vetiver embracing the coolness and powderiness of iris. The hint of undergrowth via oakmoss is also a bit more pronounced, which might signal the toll of death for the precious formula in light of IFRA and EU restrictions in the near future (let's hope not!)

Myself I have a preference for the translucent, icy clarity of the Eau de Toilette. In fact I am perfectly satisfied with it to the point I don't feel the need for parfum in this one, unless one is concerned with sharpness and projection.
The Eau de Parfum has a tendency towards turning sour on me, adding to my frustration with rosy accents that I am forever trying to come to terms with. But for rose lovers, this is the concentration to go after.
There are also two distinct formulae on this one, as attested by two differently hued bottles in the same store, which were of slightly different batches: one more emerald green, another more yellowish. Light or time deterioration could not be the culprit for the difference, as the first pigments to deteriorate are blue-toned ones, then red, then yellow, much like it happens with wines (a purple or green hue in red and white wine respectively -both shades containing a bit of blue in them- is a sure sign of a fresh batch and not an aged vintage).
There is discussion of reformulation, which is especially poignant regarding parfum, if so. The Parfum flacons I have come across do not present shade differences (yet) and are uniformely an ambery colour juice, but this is not to indicate that it will not follow the other concentrations in the future.

Notes for Chanel No.19:
Top: lemon, galbanum, bergamot
Heart: violet Leaf, rose de Mai, jasmine Grandiflorum from Grasse, ylang ylang, orris Root, lily of the valley
Base: vetiver, leather, sandalwood, oakmoss


Heure Exquise by Annick Goutal means "exquisite hour" and refers of course to what Guerlain poetically called l'heure bleue: the moment when the sun has set, but the night sky has not yet found its stars.
There is a wonderful poem by Paul Verlaine titled "La lune blanche"/"White Moon" which uses the very phrase in the end and it would be magnificent to think that it might have served as an inspiration:

"The white moon shines in the woods.
From each branch springs a voice
beneath the arbor.
Oh my beloved...

Like a deep mirror, the pond reflects
the silhouette of the black willow
where the wind weeps.
Let us dream! It is the hour...

A vast and tender calm seems to descend
from a sky made iridescent by the moon.
It is the exquisite hour!"

~Translation from the French by Grant A. Lewis (indiana.edu), referenced through this link with a comparison with the French text.

According to Michael Edwards, if you like Hermès Hiris or Chanel No.19 (both boasting a hefty amount of iris and in fact sharing a similar skeleton of perfume structure with Heure) you will like Heure Exquise. And in this case the correlation is eminently apparent!
Composed by Annick Goutal and Henri Sorsana (her perfumery mentor) in 1984, at a time when such cool and shady compositions were not the norm, it departs with its soapy iris note.
Goutal pegs it as:
"A sophisticated trail of Turkish rose, a gentle powdery base of iris from Florence and Mysore sandalwood. This fragrance recreates the atmosphere of a rose garden that blossoms with the passing of each exquisite hour."
Heure Exquise is a gentler, less astrigent sister of Chanel No.19, drier even and more powdery, with a more romantic, presque bohème streak due to its animalic submantle. Despite it being a newer creation than the Chanel it posseses an Art Deco vibe that is more old-fashioned than No.19.
Ravishing green pepperiness of galbanum provides the arresting first impression while the mysterious mists of iris with its powdery note enforces the similarity. Rose blossoms emitting their aroma in a dusky garden peak through in true feminine form.
However on closer inspection there is an almost incense-like feel of woody resiny aroma which contributes to the sui generis character of the whole. A subtle vanillic hint plays hide and seek in the woody base, never sweet. The progression does not change much on a blotter or on the skin and the tenacity and sillage are a bit more subdued than No.19. It is less cooly composed, less correct in its demeanour, with hair slightly out of place perhaps and clothes that might defy the rules of ineffable chic, but more spontaneous and passionate as a result.

The comparison between the two fragrances reminds me of the two sisters in the film The Heart of Me, based on the novel by Rosamond Lehmann. Set in 1930s London, it features two sisters - Madeleine and Dinah, played by Olivia Williams and Helena Bonham Carter respectively - and their contrasting characters: one marries Rickie (Paul Bettany), a debonair City businessman; the other falls in love with him. He begins an affair which is to have repercussions throughout their lives.
To feel the differences between the two sisters, you can watch the trailer, clicking here.

Heure Exquise like Dinah "might not be the most elegant creature, but it has passion". If No.19 becomes seriously compromised it is an excellent alternative and a wonderful stand alone perfume in any case.

Notes for Heure Exquise:
Top: Turkish rose
Middle: Orris
Base: Mysore sandalwood

Pic of Chanel No.19 ad courtesy of Parfum de Pub, pic of Goutal bottles courtesy of Annick Goutal official site.

Monday, June 11, 2007

Jasmine series: part 5 ~fresh jasmine suggestions


After a hopefully in depth exploration of richer and heavier jasmine fragrances, it's time to concentrate on some that are airier and more transparent, fit for those days when fragrancing oneself should seem like a breeze and not a serious seduction mission. They also lend themselves well to hot climates and soaring temperatures, if you happen to live in those conditions take note. Very often hedione or cis-jasmone (which has an almost anise or liquorice smell by itself) is used to render the illusion of smelling a live jasmine vine.

In this exploration Blush by Marc Jacobs is the first to come in mind, like a gauze of light salmon/peach , reflecting the skin like tones of the opalescent bottle and evoking a similar mood. The reality of the flower is synthesized in a lab, but the result is akin to smelling the vine from a distance on a warm evening with a citrusy top note like that from a nearby citrus tree. It has a dewiness (frankly much better than that in Jacob's eponymous scent centered on gardenia) and a translucence that usually lends itself to an instant likeability by lots of people and it can be worn on many occassions effortlessly. Of course the development is not the mercurial beast one would hope for, rather it progresses linearly, as we say in perfume-speak; meaning it does not change much on its stay on the skin ending on the predictable white musks of most commercial perfumery offerings. In the Intense version the flower elements have been amplified and the sillage/trail left behind is more intense, however I find that some of the loveliness of the original is lost, like watercolours of a painting of a flower bouquet that is copied in pastels; somehow the airiness is forever gone.

Another fresh soliflore jasmine is Annick Goutal Le Jasmin. The Goutal line of scents has a rich lineage in fragrances that smell fresh, true, crystalline and transparent in the best possible sense. They project a youthful approach even when they are more mature smelling and they are based on good ingredients that are steeped in the natural cornucopia of aromas. In that vein, the brand under the proficient baguette of Isabelle Doyen has produced a range of limited edition soliflores, based on the most precious and loveliest blossoms imaginable: Des Lys (lilies), La Violette, Le Cheuvrefeuille (honeysuckle), Le Jasmin, Le Muguet(lily of the valley) and the latest - this year's Néroli. They all merit their own space and we will return to them on subsequent series, however Le Jasmin is highlighted today because of its green tonality and sheer prettiness that makes for a very worthy acquisition in the pantheon of soliflore jasmines. The addition of waxy magnolia petals is an inspired choice along with a slightly spicy note that official info tells us it's ginger. I do not have an affinity for strong ginger notes in perfumes, so this is rather subdued to my nose, because I do like the effect quite a bit. The main drawback is that it being an eau de toilette and a light fragrance by nature, it somehow falls a little flat pretty soon and the lasting power is not the greatest. Since it is so lovable however I could imagine it being refreshed all day long with no problems.

Another crowd pleaser seems to be Pink Jasmine by Fresh. Well, Fresh their brand name is and "fresh" aromas is what they usually produce. To be totally honest I haven't been too impressed with their line in the past, apart from the very likable apothecary bottles with the cute "handwritten" style labels and the long necks with the matte silver sprayer. From their lineup I had liked the watery ambiance of Cucumber Baie (an unlikely combination that nevertheless managed to smell nice), Violet Moss with its earthy dusty smell and their Patchouli Pure which was cuddly and deep. Their Sugar versions (Sugar, Lemon Sugar, Sugar Blossom, Lychee Sugar) were too sweet and lamentably artificial to my nose; so my exploration of the line pretty much ended with last year's rather unique Memoirs of a Geisha which was nice but not enough attention-grabbing for me.
Pink Jasmine is quite new and it takes a soft approach that is not too sweet managing to inject a clean and shower fresh element with peony and magnolia bowls of petals; despite the initial impression upon first spray ~which might fool you into a false sense of an intense citrusy sharp floral. It lasts well with an aqueous impression similar to En Passant, but perhaps it is a little pricey for what you ultimately get.

For Sylvia Chantecaille, there are two roads she could go by and she chose the less travelled by...or perhaps not. Actually she chose both in a way. The heavier, more tropical one with her Frangipane and the lighter, airier with Le Jasmin by Chantecaille. Since today we're concentrating on the more crystal-like florals centered on jasmine, it seems a propos to discuss the latter's merits and shortcomings.
To its advantage it has a refreshing lightness and greenery freshness aplenty which can never be blamed for producing a headache; the inclusion of other floral notes, notably a little bit of tuberose are subdued enough to not project over the jasmine solo. However there is a touch of lily-like artificiality (which regrettably seems inherent in the lighter end of the jasmine spectrum, due to the very nature of the production methods) and the lasting power as it exits on a slight oakmoss and amber note is not tremendously satisfying either, which is a pity for the price.



In the noble stable of Bulgari only thoroughbreds are kept, so it made an impression on me that one of the versions of their venerable Bulgari pour femme, namely Voile de Jasmin fell short of my expectations that had been raised by their other version Rose Essentielle ; which has been excellent. Alas, Voile de Jasmin does not make any ripples in the pond of jasmine scents and it doesn't particularly smell of jasmine petals either. It just makes the initial composition of Pour Femme a little more soapy clean and lighter which is not really what I call progress. Stick to their Rose essentielle version if you really want your Bulgari fragrance floral.

Miller Harris came out with Jasmine Vert for her private exclusive line in her London boutique and I have to say that her translucent compositions usually use good ingredients that smell true. This is no exception and although there has to be some chemical tampering with the notes, the result is not at all artificial. The freshness is real, tangible and quite alluring like in her Fleur du Matin fragrance which marries honeysuckle to champagne-like citrusy notes for a refreshing day fragrance similar to the feeling of Cristalle. In the fragrance at hand, Jasmin Vert , if we are to continue the Chanel parable, it is greener in the vein of Chanel no.19 or Gardenia (constructed around jasmine despite the name), albeit very short on the complexity and depth, especially compared to those of the former.
However for a warm summer day when you want to let your hair down and just revel in the brightness of it all it is appropriately fitting.

L'artisan Parfumeur is famous for the limpid, light, diaphanous composition of their scents and alongside their heavier, intense La Haie Fleuri they have also produced the lovelingly ethereal Thé pour un été (=tea for summer). As its name suggests it's based on jasmine tea more than jasmine petals themselves the way florals are and along with lemony overtones it forms a decaffeinated sipping brew that can be likened to Bulgari's Eau Parfumée or a fresh Eau Sauvage that can also be worn by both sexes. Light, fleeting and not so ephemeral any more -as the brand decided to include it in their mainstay line after a stint as a limited summer edition following its success at the counter- it is meant to be used with abandon, chilled in the fridge for the hot days of summer ahead. Indulge!

OTHER HONOURABLE MENTIONS:
Due to lack of space or inability to categorise them in a specific pigeon-hole the following scents are simply mentioned as noteworthy along a jasminophile's expedition in the pursuit of jasmine-rich fragrances.
Those include the clear cut Jasmal by Creed, the simultaneously fresh and animalic paradox Night blooming Jasmine by Floris, the misnomer that is Chanel Gardenia, the happiness of youth that is represented in the tuberosy La chasse aux papillons(=chassing butterflies) by L'artisan (in the Eau de toilette concentration), the worthy limited edition of Givenchy Millesime Harvest Jasmine of India 2005 and the new exclusive by Armani éclat de Jasmin.
Perhaps a subsequent visit to all of those is in order, of which you will be notified in due course. For the time being our jasmine pilgrimage ends here. Hope you enjoyed it as much as I did.




Artwork:
Top "Girl" by greek painter Nicolaos Gyzis courtesy of Wikipedia and bottom "Reflecting" by Steve Hanks courtesy of allposters.com

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