A new store with a unique concept has opened in Paris, set by Bernard et Marie-France Cohen ~Camille Goutal's aunt (Annick's sister)~ called MERCI. Some Goutal perfumes and scented candles will be sold there, as divulged to me by the good people at Annick Goutal. The concept of Merci is born out of a basic ethical principle, becoming a revolutionary idea within parisian stores, and it has been dreamed of for three years now. Orchestrated by Marie-France Cohen (the creator of the famous kid's brand Bonpoint), the new space of 1500 m2 at the Boulevard Beaumarche proposes a mix of fashion, homeware, books, cosmetics, hardware, haberdashery, vintage articles and even a restaurant. The list goes on...
And all with a good cause, as attested by the name which means of course "thank you": An aid foundation for child protecting organisations, beginning with those focused on Madagascar, one of the poorest countries on earth. Because our life isn't worth but in the desire to give, Merci was born out of that noble idea to become much more than a "concept store". With the enegy and enthusiasm of young and old alike it promises to become a ray of optimism in an ill-ravaged world.
The chances to enjoy Merci and contribute to a good cause are many: There's a café- library of hand-me down books with home-baked bread and marmelades and even a little snack for noon. A flower section offering ideas on how to "dress" your balcony, you garden or your house. The section PAP (Luxe and Creators) for women, men, children and accessoies, which will encompass brands that are doing away with some of their profit margin thus offering their products at -30/40% discounts.
Among them YSL, Stella Mc Cartney, Azzaro, Barbara Bui, Isabel Marant, Forte Forte, Swildens, GAS by Marie, Paul & Joe, Jérôme Dreyfuss , Goyard, Marie-Hélène de Taillac, Noguchi, Aurélie Biderman, Stone, Bonpoint, Bonton, Zef, Oona l’Ourse and their own name brand Merci Merci. Also there will be a section for house decor and textiles at comparable level of quality and price.
And what interests perfume lovers especially: A small Goutal "laboratory" orchestrated by Isabelle Doyen (with fragant juice based on natural essences) sold in simple flacons at -40% discount off their regular prices, thus making away with their own profits.
The address is Merci, 111 Boulevard Beaumarchais 75011, Paris and if you're in Paris it is recommended to check it out!
The design was created by Be-Pôles graphic studio, 6 rue Beaubourg, 75004 Paris — France.