Sunday, July 24, 2011

Aqua di Parma Gelsomino Nobile: new fragrance

This fall Acqua di Parma will introduce a new fragrance in its Le Nobili collection: Gelsomino Nobile. Centered around an exclusive and highly unique species of Jasmine grown only in the Calabria region of Italy, this new Floral Green-Musk style of eau de parfum creates the sensation of walking through lush Italian gardens, in bloom with Jasmine, while the breeze brings in the soft, salty air from the Mediterranean.


Adding to the elegant and regal women's collection which celebrates Italy's famous Italian gardens, and which already includes the acclaimed Iris Nobile and Magnolia Nobile fragrances; Gelsomino Nobile is also launching with a sumptuous body cream in addition to two sizes of eau de parfum spray.
Acqua di Parma celebrates the Italian spirit of excellence and craftsmanship in its quest to use only the highest quality of ingredients used in fragrance making today. All of the products are made by expert artisans in Italy, and even the labels, as in 1916 when the Acqua di Parma Colonia fragrance first launched, are still applied by hand. Neiman Marcus will feature the new fragrance in their stores starting in August, and the world wide launch is set for September 1, 2011.

A full review of Gelsomino Nobile now on this link

news/image via press release

Thursday, July 21, 2011

Marc Jacobs on the Power of Internet & Perfume

During Marc Jacob's stay in Berlin, he gave an interview on July 6, 2011, as he was invited to be a judge for the “Designer for Tomorrow” competition by Peek & Cloppenburg. The following excerpts are interesting to perfume enthusiasts who follow his brand.
 
What is your opinion of perfume, and how is it important to you?
MJ: “Perfume is very important. I love being involved in different sorts of projects, and perfume was very interesting. I never dreamed that one day I will create one, but I think it’s a rite of passage to be being taken as a serious designer. When the opportunity came, I went for it. It was an incredible and exciting experience working with Coty- we are now on our fifth fragrance. Commercially, working with perfume it is very exciting because it reaches more people than haute couture because it is easier to obtain. It was also very interesting for me as well to collaborate on the imagery with [photographer] Jürgen Teller and to be involved in the invention of the bottle, the package and the juice – it’s very exciting work. I love it. ”

Can you tell us how important the Internet is for you?
MJ: “Our life has literally changed with the Internet- any type of information is now instantly available, and people have become more involved on all levels and are more open than ever before. As for the young generation, there is no border between male and female and as they consider “what’s right and what’s wrong,” their judgement is not as clearly defined as it is in older generations, making them more open to creativity, new forms of expression and views. At least that’s what I try to believe. The Internet is a wonderful mode of communication. It’s a very democratic tool, and just for that, it should be accessible by everyone.”

More on Marc Jacobs on our tag

via beautypress

Wednesday, July 20, 2011

Burberry Body: new fragrance

Burberry is renewing the portfolio of fragrances (surely a best-selling one, what with The Beat and Brit and all its popular flankers garnering roughly 60% of the worldwide gross of Interparfums who own Burberry fragrances till 2017).


Burberry Body is the latest upcoming fragrance, using British model/actress Rosie Huntington-Whiteley to front it. The model who is "honoured to be working with Burberry again", who helped launch her career, is shot by photographer Mario Testino in a series of sensuous shots wearing nothing but her Burberry trenchcoat, as you can see. "Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry" according to Christopher Bailey, Chief Creative Officer at Burberry.

The new scent for women is kept under wraps for the time being, apart from the fact that it will be the most sensual in the Burberry line-up and that it will launch later this year, starting its online presence from September 1st.

In the meantime, is it hot in here, or is this a very sensuous photo indeed? 

Photo of Burberry Body ad © Copyright Burberry/Testino

How French Women Do It (Wear Perfume, That Is!)

There is a huge market of marketing all things French to Anglosaxons and in that respect the title of today's post is in part taken off a popular "French lifestyle guide" aimed at Americans. Even though I have serious doubts about the factual veracity of both the "glamour puss" image of the French or the "gauche" approach of Anglos on all matters lifestyle (or is it?), there is something to be said about the interest that is generated about the use of perfume the French way in the hearts of fragrance lovers who devour all perfume advice with an insatiable appetite! In that regard I have amassed some excerpts from various sources which I will present to you in installments.


Allure Magazine recently published a beauty article called "French Lessons", by Judy Bachrach, focusing on perfume choosing and application rules. Even though most of the "rules" are field for heated discussion (especially since they rely on a certain national stereotype that seems to perpetuate a humiliating response in the American reader, following the trendy viewpoint of dumping on everything American), we thought it might provide fodder for discussion for our readers.
So here are the 7 Rules on How to Wear Perfume the French Way, according to Allure magazine:
1. There is only one reason, if you're French, to wear perfume. And that reason is seduction.
2. In France the scent you dab defines who you are.
3. A girl who picks a fragrance at 12 doesn't have to remain true to the scent for life.
4. There are times when you simply have to divorce your perfume.
5. Try not to wear the same scent as your mother.
6. Never leave home without it.
7. Never ask a Frenchwoman what perfume she's wearing. They don't want to share their signature scent.

On the other hand, even in books which rely rather on expanding the above mentioned social divide that lies between these two very different countries (and in general between Anglos and continental Europe), there are interesting tidbits about perfume use. The reason probably is that even though it's the French who made perfume the marketable good that it is, cultivating the fragrance industry early and seriously, it's really the Anglos who have a keen interest in fragrance, smelling it, owning it, collecting it and alternatively enthusiastically embracing it or shunning it with just as much passion.
Writes Helena Frith Powell (an author on the subject): "French women use everything they can to seduce men, including perfume. They’re mad about it. Most of them won’t leave the house without it. If you go into a perfumery in France once the sales assistant will offer to ‘perfume’ you. I can see why. Their men are equally mad about the way women smell. I once sat next to a French man at a dinner. Half-way through the starter he turned to me and whispered: “Your perfume is intoxicating.” As an English girl I’m not used to that sort of comment. It half made me want to throw up, but it also made me feel rather, well, intoxicating and seductive."


In Fatale, How French Women Do It by Edith Kunz, the seminal little guide into all things French which spawned a legion of similar style  volumes, (some more serious than others), there is a chapter devoted to French perfume use. In it, the author rightfully demonstrates how the habit of perfume wearing began in France as a temporary cure for a general state of filth and expands into describing the (supposed) French ritual of wearing fragrance for purposes of seduction. Even though the procedure isn't particularly novel ~bath soak in aromatic oils, followed by scented body lotion and scented dusted powder, with fragrance as an end note~, it does present a couple of interesting tidbits: According to Kunz French femme fatales apply perfume to the pulse points with a generously moistened cotton puff instead of fingers or the stopper (My own suggestion of a better way to do that would be to use a small silk handerchief on the stopper, which can then aromatize your handbag). As to where to put that perfume, perhaps the most famous quip comes from Chanel who suggested to a client asking "wherever you want to be kissed". Not to quench anyone's imagination, but there is a plethora of (unusual) key points to consider in your fragrancing ritual:

heels, arches and between the toes
the inner and outer ankle bone
behind the knees
the underside of the derriere
the pubic area and the navel
under each breast and between the breasts
the shoulders and upper arms
inside the bend of the elbow
the pulse points at the inner wrist
the back of the hand and between the fingers
the hollow at the bottom of the neck
all around the collar bone
under the chin
along the jaw line
behind the ears and on the earlobes
on the temples
along the back of the neck to the shoulder blades
around the hairline

If this isn't enough for your routine, I don't know what might be! Surely a loaded, decadent perfuming process, but one which would make one unforgettable. Whether that would be in a positive or negative light remains within the grasp of your actual perfume choice and one crucial detail, in the words of Powell "don’t overdo it, perfume has to give a hint of sweet things to follow, not knock your date out". Eh, bien sûr!

Related reading on Perfume Shrine: Drapeau tricolore: Quintessential French Perfumes Selection, Stars & Stripes: 10 Quintessentially American Perfumes.

art illustration via makeupandbeauty.com

Tuesday, July 19, 2011

Serge Lutens Vitriol d'Oeillet: fragrance review & draw

"Sometimes he frets his instrument with the back of a kitchen knife or even a metal lipstick holder, giving it the clangy virility of the primitive country blues men".  This descriptor for Bob Dylan's style fits the newest Serge Lutens creation to a T: clangy, virile in a rugged way, disruptive, angry and unusual are all characteristics of Vitriol d'Oeillet (meaning vitriol of carnation); an uncharacteristic carnation fragrance which breaks the mould of old fashioned powdery florals of the start of the 20th century, offering a futurist angry woody floral. In Vitriol d'Oeillet Lutens alludes to carnation via intense, corosive pepper and lily and invites us to think of carnations of red, feisty under the intense sun of Provence, and at the same time of the London fog hiding a gentleman killer à la Jack the Ripper, who sports a carnation in his buttonhole.

There's something to be said about 19th century and its fixation with death & violence, a kind of violence beyond the funereal association so many people have with carnations. The ethereally romantic image of the era gets shattered when we read Honoré de Balzac for instance: Madame Cibot is a widow twice-over, when her husband Rémonencq accidentally consumes the chalice of vitriol he was intending for his wife (in Cousin Pons)...Oil of vitriol features in many a 19th novella, not just Balzac.
Two especially memorable scenes have the caustic sulphuric acid unceremoniously thrown on a face (the acid works by releasing acids from their salts, i.e.sulphides); namely in George Gissing's The Nether World (1889) and Robert Louis Stevenson's The Ebb-Tide (1894). Perhaps what inspired those writers into using vitriol in fiction scene stealers as an aussault (an aussault to injustice, poverty and degradation), as well as a metonym for realism (a late 19th century claim to the explosive!), is what inspired Lutens himself; a desire to break loose with preconceptions about how a carnation fragrance should be: pretty, prim, feminine, dainty? Vitriol d'Oeillet is nothing of the sort!
But there's something to be said about Vitriol being in tune with Moorish sensibilities too, of which Lutens has long been an accolyte. Blue vitriol is copper (Cu), green vitriol is iron (Fe), and white vitriol is zinc (Zn), all Hermetic references for the initiated. Sulphuric acid (historically known as 'oil of vitriol') was formerly prepared from green vitriol in a ritual that crossed into the alchemical. The Moors sold vitriol preparations as an antiseptic panaceia. There's this thing in Shi'ism called ta'wil, it's this idea where "you take anything back to its root significance, its original self". A cleanse going for the bone!

On the other hand, in late 19th century carnations were innocent, popular buttonhole flowers; Oscar Wilde was said to sport one and companies producing such fragrances were a dime a dozen, rendering the carnation soliflore a dominating fragrance trend of the Victorian era. The dandified character of carnation scents has persisted: from old-image Floris Malmaison to Roger &Gallet's ever popular ~but ultimately discontinued~ Blue Carnation all the way to modern-day retro Dianthus by Etro.

The opening of Serge Lutens Vitriol d'Oeillet is sharp, caustic as befits the name though not smelling of sulphur, without the dense powdery note that surrounds the rich floral heart of retro carnations such as Caron's Bellodgia. After all, clove, the main spicy component in creating a carnation accord in perfumery, is called clou de girofle in French, same as a pointy "nail". But despite the disruptive nails on a chalkboard of the opening of the new Lutens fragrance, the progression of Vitriol d'Oeillet softens gradually; much like Tubéreuse Criminelle hides a silken polished floral embrace beneath the mentholated stage fright. In Vitriol d'Oeillet's case Serge hides the heart of a lush lily inside the spicy mantle. Indeed it is more of a lily than a carnation fragrance, as per the usual interpretation of carnation in perfumery.

The spices almost strangle the lily notes under cruel fingers: black pepper, pimento, nutmeg, cayenne pepper, pink pepper with its rosy hue, paprika and clove; in Serge Noire and Louve the spices serve as a panoramic "lift" to the other notes, here they reinforce what was a hint in the flower. The woody backdrop of cedar is softening the base, but lovers of Serge's and Sheldrake's candied-fruit-compote-in-a-cedar-bowl will not find the sweet oriental they have grown to expect. Vitriol d'Oeillet is resolutely spicy, rendered in woody floral tonalities that only slightly turn powdery towards the very end.

To give perfume comparisons: If you have always found Secret Mélange, from Les Caprices du Dandy collection by Maître Parfumeur et Gantier (a fragrance which dared to mix cold spices and flowers and harmonize the accord with warm woods) quite intriguing, you have good chances of liking the jarring nature of Vitriol d'Oeillet. So might lovers of Caron's Poivre (which is vastly superior nevertheless) or of the dark, suffused imagescape of Garofano by Lorenzo Villoresi and E.Lauder's intense Spellbound. If you were looking for a classic, dense, feminine carnation floral or a minimal contemporary treatment oif the note such as in Oeillet Sauvage by L'Artisan Parfumeur, you might be scared by this violent yet diaphanous offering.

Oddly for the actual formula, since it's chartreuse liqueur which is infused with carnation petals and alchemically it is green vitriol which hides the greatest power, Vitriol d'Oeillet if of a greyish-lilac tint which looks someplace between funereal and alluringly gothic-romantic. The sillage is well-behaved, indeed subtle, perhaps because vitriol derives from the Latin vitrium, meaning glass, therefore denoting a certain transparency and lightness. Vitriol d'Oeillet is androgynous with great lasting power that seems to grow in depth, becoming a little bit sweeter and woodier as time passes.

Serge Lutens Vitriol d'Oeillet belongs to the export line, available at select stockists around the world and at the official Lutens site, 95euros for 50ml of Eau de Parfum. The limited edition engraved bottles depicted cost much more.

A generous-sized decant is available for one lucky reader. Draw is now closed, thank you!

What is it you find intriguing about the concept?

This Month's Popular Posts on Perfume Shrine