Chanel Coco by Chanel: fragrance review

Coco by Chanel must be among a handful of fragrances on the market to have not only one, but two flankers without being a spectacular market success to begin with. Flankers are supporting fragrances coat-tailing on the success of the original perfume, borrowing part of the name of the original as well as the bottle mould, but differing in scent and target demographics. Coco has two: Coco Mademoiselle, an alarmingly successful best-seller for youngish women that has far eclipsed the original, and Coco Noir, a woody fragrance of recent crop with dubious presence on the market as yet. Today Coco seems old fashioned and aimed only at mature women, fading-to-market-black, but soon after it came out it profited of a marketing campaign that positioned it as a sexy debutante scent, fronted by then teenager Vanessa Paradis! Funny how perceptions change and we used to wear Ungaro Diva and the like when not yet out of high school, right?

The most astounding personal association I have with Coco has always been one that pertains to its market share, not the scent itself: In all my many years of perfume observation & appreciation I have never met in real life a person owning a bottle of Coco, a fact which had always struck me as weird considering the continued presence of the perfume on the counters. Chanel No.19 is also an undivided presence on the local counters (and a steady seller according to SAs), but I actually know people who wear it, I smell it on the street from time to time and I have seen bathroom shelves with a bottle of it proudly displayed more than once or twice. Someone must be buying Coco too, then, right?
But let's take things at the top.

Aiming to capture a more Baroque side of Chanel, taking the sobriquet given to Gabrielle Chanel by her escapee father and inspired by Gabrielle's Rue Cambon apartment with its casket-like rooms full of Venetian glass, Chinoiserie panels and leather bound books, house perfumer Jacques Polge set out to compose a true 1980s perfume following the commercial smash hit of YSL Opium: bold, brash, take no prisoners. And he succeeded in the most part.

The fragrant secrets of Coco by Chanel
One of the peculiarities of Coco is that it was among the first perfumes to be conceived not as an extrait de parfum first but rather envisioned in its diluted form of eau de parfum. The market had gone away from the more discreet, more intimate use of parfum extrait and demanded a really powerful spray that would announced the wearer before she was seen; ergo the eau de parfum (and sometimes the parfum de toilette) concentration, less expensive than extrait but rivaling its lasting power, while at the same time being extra loud thanks to the volatility boost via the spraying mechanism.

The secret ingredient in the formula of Coco by Chanel is the inclusion of the base Prunol*, a rich and dark "dried fruits & spices" mélange famously exalted in Rochas Femme by Edmond Roudnitska, which gives Coco a burnished hint of raisin. The cascade of honeyed spices immediately asserts itself: pimento, cardamom, cinnamon, cumin and clove, while the overall feeling is one of amber plush and resinous warmth (with a wink of leather) with the flowers folded into a rich batter and undiscernable. The patchouli (tucked into the Prunol base) gives a whiff of chocolate, though, in the words of Susan Irvine, not even a fashion innovator of the magnitude of Chanel would have considered a note reminiscent of a bedtime drink as worthy of consideration in fine fragrance. (One would perversely wish she had lived through present fruitchouli-infested times to see how she'd chuckle under her smartly cuffed sleeve.)

A Perfume Apart
Coco by Chanel enjoys something of a revered status among perfumistas, so it's not clear whether it should be considered an "underrated perfume" in the first place, but my inclusion in the Underrated Perfume Day series isn't totally random as it would appear on first sight nevertheless. First of all it was demanded by quite a lot of readers. Secondly, this is the kind of perfume that I should be theoretically crazy about (a spicy oriental in the mold of my beloved YSL vintage Opium, Cinnabar, Feminité du Bois and Krizia Teatro alla Scala) and yet I am not. Indeed I have been trying it on and off for decades now.

However when married with a huge bottle of Coco (extrait de parfum in spray no less) I had the following peculiar problem, for something so -allegedly- admired: I could NOT swap it with other interested perfumephiles no matter what! I tried everything: stooping to suggesting I'd trade for inexpensive eaux de toilette from mainstream brands, offering to supplement with generous niche samples, pleading "please take it off my hands, it's a shame it should collect dust, just take it already". No one wanted it. I finally gifted it off to a women's shelter where its whereabouts have been lost to me. The perfume lover who had sold it to me in the first place recounted to me the exact same problem: "I spent two years trying to get this thing off my hands; when you came along and showed an interest I couldn't believe it".

Is Coco by Chanel something that perfumistas like to reference but rarely -if ever- wear? Are its wearers merely nostalgic for the 1980s, a time they were young and more optimistic, and therefore owning a little bottle is just that, a memento of carefree times? Is it, finally, past its due and not that spectacular to begin with? I think a bit of all those things. One thing however that it did magnificently well was its advertising by Jean Paul Goude: Vanessa Paradis as an exotic bird in a cage whistling to the meowing of a big greedy cat outside and "l' ésprit de Chanel" as the tag line. Coco Chanel would have been proud.

For more perfume reviews of such fragrances check out the Underrated Perfume Day feature and scroll for more musings. 

*For modern takes on the Prunol type base in perfumes, look no further than Bottega Veneta eau de parfum, Chinatown by Bond no.9 and Mon Parfum Chéri by Camille (Annick Goutal).

Serge Lutens Vitriol d'Oeillet: fragrance review & draw

"Sometimes he frets his instrument with the back of a kitchen knife or even a metal lipstick holder, giving it the clangy virility of the primitive country blues men".  This descriptor for Bob Dylan's style fits the newest Serge Lutens creation to a T: clangy, virile in a rugged way, disruptive, angry and unusual are all characteristics of Vitriol d'Oeillet (meaning vitriol of carnation); an uncharacteristic carnation fragrance which breaks the mould of old fashioned powdery florals of the start of the 20th century, offering a futurist angry woody floral. In Vitriol d'Oeillet Lutens alludes to carnation via intense, corosive pepper and lily and invites us to think of carnations of red, feisty under the intense sun of Provence, and at the same time of the London fog hiding a gentleman killer à la Jack the Ripper, who sports a carnation in his buttonhole.

There's something to be said about 19th century and its fixation with death & violence, a kind of violence beyond the funereal association so many people have with carnations. The ethereally romantic image of the era gets shattered when we read Honoré de Balzac for instance: Madame Cibot is a widow twice-over, when her husband Rémonencq accidentally consumes the chalice of vitriol he was intending for his wife (in Cousin Pons)...Oil of vitriol features in many a 19th novella, not just Balzac.
Two especially memorable scenes have the caustic sulphuric acid unceremoniously thrown on a face (the acid works by releasing acids from their salts, i.e.sulphides); namely in George Gissing's The Nether World (1889) and Robert Louis Stevenson's The Ebb-Tide (1894). Perhaps what inspired those writers into using vitriol in fiction scene stealers as an aussault (an aussault to injustice, poverty and degradation), as well as a metonym for realism (a late 19th century claim to the explosive!), is what inspired Lutens himself; a desire to break loose with preconceptions about how a carnation fragrance should be: pretty, prim, feminine, dainty? Vitriol d'Oeillet is nothing of the sort!
But there's something to be said about Vitriol being in tune with Moorish sensibilities too, of which Lutens has long been an accolyte. Blue vitriol is copper (Cu), green vitriol is iron (Fe), and white vitriol is zinc (Zn), all Hermetic references for the initiated. Sulphuric acid (historically known as 'oil of vitriol') was formerly prepared from green vitriol in a ritual that crossed into the alchemical. The Moors sold vitriol preparations as an antiseptic panaceia. There's this thing in Shi'ism called ta'wil, it's this idea where "you take anything back to its root significance, its original self". A cleanse going for the bone!

On the other hand, in late 19th century carnations were innocent, popular buttonhole flowers; Oscar Wilde was said to sport one and companies producing such fragrances were a dime a dozen, rendering the carnation soliflore a dominating fragrance trend of the Victorian era. The dandified character of carnation scents has persisted: from old-image Floris Malmaison to Roger &Gallet's ever popular ~but ultimately discontinued~ Blue Carnation all the way to modern-day retro Dianthus by Etro.

The opening of Serge Lutens Vitriol d'Oeillet is sharp, caustic as befits the name though not smelling of sulphur, without the dense powdery note that surrounds the rich floral heart of retro carnations such as Caron's Bellodgia. After all, clove, the main spicy component in creating a carnation accord in perfumery, is called clou de girofle in French, same as a pointy "nail". But despite the disruptive nails on a chalkboard of the opening of the new Lutens fragrance, the progression of Vitriol d'Oeillet softens gradually; much like Tubéreuse Criminelle hides a silken polished floral embrace beneath the mentholated stage fright. In Vitriol d'Oeillet's case Serge hides the heart of a lush lily inside the spicy mantle. Indeed it is more of a lily than a carnation fragrance, as per the usual interpretation of carnation in perfumery.

The spices almost strangle the lily notes under cruel fingers: black pepper, pimento, nutmeg, cayenne pepper, pink pepper with its rosy hue, paprika and clove; in Serge Noire and Louve the spices serve as a panoramic "lift" to the other notes, here they reinforce what was a hint in the flower. The woody backdrop of cedar is softening the base, but lovers of Serge's and Sheldrake's candied-fruit-compote-in-a-cedar-bowl will not find the sweet oriental they have grown to expect. Vitriol d'Oeillet is resolutely spicy, rendered in woody floral tonalities that only slightly turn powdery towards the very end.

To give perfume comparisons: If you have always found Secret Mélange, from Les Caprices du Dandy collection by Maître Parfumeur et Gantier (a fragrance which dared to mix cold spices and flowers and harmonize the accord with warm woods) quite intriguing, you have good chances of liking the jarring nature of Vitriol d'Oeillet. So might lovers of Caron's Poivre (which is vastly superior nevertheless) or of the dark, suffused imagescape of Garofano by Lorenzo Villoresi and E.Lauder's intense Spellbound. If you were looking for a classic, dense, feminine carnation floral or a minimal contemporary treatment oif the note such as in Oeillet Sauvage by L'Artisan Parfumeur, you might be scared by this violent yet diaphanous offering.

Oddly for the actual formula, since it's chartreuse liqueur which is infused with carnation petals and alchemically it is green vitriol which hides the greatest power, Vitriol d'Oeillet if of a greyish-lilac tint which looks someplace between funereal and alluringly gothic-romantic. The sillage is well-behaved, indeed subtle, perhaps because vitriol derives from the Latin vitrium, meaning glass, therefore denoting a certain transparency and lightness. Vitriol d'Oeillet is androgynous with great lasting power that seems to grow in depth, becoming a little bit sweeter and woodier as time passes.

Serge Lutens Vitriol d'Oeillet belongs to the export line, available at select stockists around the world and at the official Lutens site, 95euros for 50ml of Eau de Parfum. The limited edition engraved bottles depicted cost much more.

A generous-sized decant is available for one lucky reader. Draw is now closed, thank you!

What is it you find intriguing about the concept?