Marc Jacobs on the Power of Internet & Perfume

During Marc Jacob's stay in Berlin, he gave an interview on July 6, 2011, as he was invited to be a judge for the “Designer for Tomorrow” competition by Peek & Cloppenburg. The following excerpts are interesting to perfume enthusiasts who follow his brand.
 
What is your opinion of perfume, and how is it important to you?
MJ: “Perfume is very important. I love being involved in different sorts of projects, and perfume was very interesting. I never dreamed that one day I will create one, but I think it’s a rite of passage to be being taken as a serious designer. When the opportunity came, I went for it. It was an incredible and exciting experience working with Coty- we are now on our fifth fragrance. Commercially, working with perfume it is very exciting because it reaches more people than haute couture because it is easier to obtain. It was also very interesting for me as well to collaborate on the imagery with [photographer] Jürgen Teller and to be involved in the invention of the bottle, the package and the juice – it’s very exciting work. I love it. ”

Can you tell us how important the Internet is for you?
MJ: “Our life has literally changed with the Internet- any type of information is now instantly available, and people have become more involved on all levels and are more open than ever before. As for the young generation, there is no border between male and female and as they consider “what’s right and what’s wrong,” their judgement is not as clearly defined as it is in older generations, making them more open to creativity, new forms of expression and views. At least that’s what I try to believe. The Internet is a wonderful mode of communication. It’s a very democratic tool, and just for that, it should be accessible by everyone.”

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via beautypress