Puredistance I & Puredistance M, master perfumes: fragrance reviews

The ultra-exclusive (and ultra-expensive) Puredistance perfumes prove that not all such claims are bogus: Here are fragrances worth the trouble of going to lengths to sample them at the very least: They're rich, smooth, very luxurious-feeling indeed and even if the campaign is positioned to extol the exclusivity factor, the jus does deliver each and every time. The current collection includes Puredistance I, Puredistance M and Antonia, the latter of which I intend to come back to in the near future.

Puredistance the brand was founded by Jan Ewoud Vos in Vienna, Austria. If you have ever been to Vienna, you can't have failed to notice how it's probably the most civilized place on planet earth: a place where music flows forth endlessly from every street corner, people smile to each other in the streets in greeting (I'm talking perfect strangers here) and the elegant center of art attracts artists and free thinkers from all over the world in peaceful co-existence of different idiosyncrasies. The world famous Wiener Werkstätte (a production community of visual artists founded in 1903 by the artists Josef Hoffmann and Koloman Moser) is characterized by pure lines and minimal decoration and it is this which provided the inspiration for Puredistance lean lines in Swarovski crystal for their bottles.
Jan Ewoud Vos says: "Since several decades, people have conceived a very distinct image of what a perfume is about. And that image does not fit Puredistance. This will make it harder for us to be noticed. Puredistance is not made to last for a few years, like most new perfumes do, it’s made to last forever. Therein also lies strength. We don’t need to rush things. It will take time, but it will happen. For as I’m concerned: also this is predestinated. Real beauty will never go unnoticed.".

Before you start rolling your eyes like I was before actually testing them out, let me state this once again: These are quality fragrances that last especially long, come in parfum concentration that is delightfully smooth-smelling and provide that can't-knock-it feeling like a million bucks mood. Now let's get down and start salivating over the details.

Puredistance I is the first creation of the Puredistance company; a floral oriental, which was created by Annie Buzantian from Firmenich, NY, on a formula she had been working for years. Byzantian considers it her favorite perfume and her personal Masterpiece, which should be a foregone conclusion as it began as a quest for creating her own personal scent. Puredistance I feels like Chanel No.5, Guerlain's Cruel Gardénia and Narciso Musk for Her (the precious oil parfum) fused into one crystal clear and delightfully "clean", lightly soapy-lightly powdery melody on skin. It's practically purring with delight on my arms, its cool and warm facets competing for center stage all the while. That element which makes No.5 so compelling, the muskiness that exalts the idea of freshly scrubbed bodies which exude their own natural scent, is reprised here in a composition that infuses a little powderiness into the fresh almost ozone top notes that surprises and enchants. Annie Byzantian eschewed the traditional "luxe" techniques (raw materials that scream "I'm expensive", heavy character to denote richness etc) and instead provided a streamlines, seamless formula that feels timeless. You don't have to stink to high heavens to prove your mettle as a perfume aficionado: Here is proof that a subtle, elegant, "fluted" approach is just as memorable.
The composition is a sophisticated floriental with fresh opening (magnolia and an ozone-watery lily of the valley accord) and an overall floral and soft character which shimmers delicately like rose gold set with tiny diamonds on lily-like fingers. The more you leave it on skin the more it gains in soapy-powdery feel, quite delicate and feminine to the core, like exploring a woman's intimate secrets revealed only in the quiet of the night. The white musk and sandalwood are what remains poised when the sing of the birds at dawn has echoed through the night chambers and the sweet embraces are over.

Notes for Puredistance I include tangerine blossom, cassis, neroli bigarade, magnolia, rose wardia, jasmine, parmenthia, natural mimosa, amber, vetiver and white musk.
The perfume extract contains 32 % perfume oil which makes for a very long-lasting experience; you will wake up to the beautiful scent still lingering on your pillow.
The limited edition Crystal Masterpiece is available as:
A Crystal & 24 carat Gold version - 2048 pieces (2750 Euro retail)
A Crystal & high-grade Steel version - 4824 pieces (1750 Euro retail)
The separately available refill, a 17.5 ml. perfume spray (165 Euro)

Thankfully Puredistance DO sell the refills without you having to fork out so much cash for the crystal flacons, beautiful as they are, so if you're just after the juice, here's the option: just ask them for details & stockists (site info on the bottom)


Puredistance M is a wonderful leather fragrance that is perfectly unisex (M can stand for male, but it could also be thought of as upside down, aka W, aka, for women!). Conceived as giving the luxurious sensation of sitting snugly inside the new leather interior of a grey Aston Martin, preferably on Her Majesty's Secret Service, it feels exactly like that: warm, comfortable, expensive, very satisfied with itself. Puredistance M Perfume was made in London by Roja Dove, famous for his own bespoke and semi-bespoke line at Harrods where he directs the Haute Parfumerie, as well as his position at Guerlain for years. Puredistance M is made from a high concentration of perfume oil (25%) and available as a 17.5 ml. perfume spray in a metal grey giftbox or a leather case for the purse (or that glove compartment of that grey Aston Martin!) besides the more expensive crystal presentations.

To me Puredistance M feels like a clove-y leather fragrance reminiscent of retro fragrances that hard-core aficionados appreciate, such as En Avion by Caron; it's delightfully sensuous and uncompromising with a smoother underside than the Caron forebearer, all tactile satisfaction caressing the plush. In the first moments the spicy cinnamon-clove tinge embracing a discernible rose, is prominent, creating a vintage ambience with the slightly bitter nuances of leather in the mix, while the more it stays on skin the more it softens and becomes a skin scent with a faint whiff of ambery-musky sweetness that is delectable.

I know these are not Austrian images I'm going to conjure, but it's like the best things about 1960s Sean Connery and Michael Kaine in Alfie rolled into one and they produced an imaginary super-child that would smell of Puredistance M. I'm totally smitten!

Notes for Puredistance M include bergamot, Amalfi lemon, jasmine, rose, carnation, cinnamon, cloves, vetiver, patchouli, French cistus labdanum, oakmoss, musk, woods, and leather.

The Puredistance perfumes are available on the official Puredistance site, Harrods at London, Lianne Tio's boutique in Rotherdam (the one famous for her Goutal fragrances), at The Scent Bar in Los Angeles and other boutiques around the world (Find a complete list of retailers here).

Pics of Catherine Deneuve and Michael Kaine via Life magazine.
Disclosure: I was sent tiny samples of the perfumes from the manufacturer.

Fragrance Rebel Giveaway: news

Parfums de Coeur, soon www.fragrancerebel.com, is having a giveaway of fragrance for the spring break of "designer-like quality but not designer prices", as they say. Catch them on Facebook and Twitter and check out their Home page for info on entering the giveaway.

Frequent Questions: How to Date Caron Nuit de Noel bottles

Nuit de Noël by Caron is definitely among the legends that made the name of Caron. Conceived and launched in 1922 by Ernest Daltroff, the founder of the French house and a self-taught perfumer, it includes to great aplomb that famous base (a ready made mix of ingredients that produce a specific effect) Mousse de Saxe, composed by Marie Thérèse de Laire, flanked by amber, moss, vetiver, rose, sandalwood and jasmine.[If you don't know how it smellsor its story, I suggesting first reading this Nuit de Noel review. ]
Getting a vintage bottle of this precious fragrance is akin to savouring a well-aged liqueur, full of nuance and dark corners. Trying to date bottles is a bit less of a nonchalant exercise, but here's a small guide with photos to help you through.


The original extrait de parfum of Nuit de Noël came in opaque black bottle designed by Felicie Vanpouille /Francoise Bergaud with a faceted boule cap and a box shaped like a purse in green shagreen (i.e. rawhide with a rough, granular surface, made from the skin of a shark or seal). The little golden "band" around the shoulders is meant to echo the headbands of the flappers to which it was addressed originally. There is also a green tassel hanging from the cap of the box (not depicted), further reminding of a cute clutch. There was also an outer white cardboard box, to protect the green shagreen. The interior of cardboard cap reads CARON 10 rue de la Paix Paris FRANCE. The dimensions are 4.5" high with box around 4-5/8" and tassell 5".
The presentation persisted well into the 1940s and 1950s, making it hard to discern specific vintages. Obviously older specimens bear more worn "bands" and shagreen boxes, even if totally sealed (a highly unlikely proposition anyway).


The modern presentation of Nuit de Noël since several years eschews the green shagreen and encases the art deco black bottle in the white fold-down box with the polka dots that all Caron extraits come into nowadays. Previous presentations in the intermediary years -without the shagreen box- have the white cardboard box in wider-spaced polka dots with a darker circumference.


Vintage Eau de Toilette (as well as the superb and lasting Eau de Cologne) circulated in square shouldered bottles, like the one above, with a bakelite cap. The jus was blended in the USA for the American branch of Caron Corp New York N.Y. Typically they circulated in 2oz/60ml or bigger.

In the 1980s the whole Caron line gained a more rectangular presentation with black cap in plastic and the labels took on a decorative motif for the Eau de Toilette concentration. The one for Nuit de Noël bears the design depicted above.


The modern Eau de Toilette comes in a purplish-maroon box with gold polka dots, while the flacons take on the familiar and legendary studded peppercorns design with the gold cap. The label reprises the colour scheme of the outer box.
The above is an edition that appeals to the collector spirit, although it's standard merchandise. It's the 30ml of Eau de Toilette with the outer of the bottle reprising the vintage shagreen scales (although it's not shagreen this time)
Another intermediary Eau de Toilette version circulates in the white box with the gold polka dots, but the label of the peppercorn flacon imitates the motif of the previous 1980s label, as you can see comparing the two pics.

pics via perfumeporjects, 101-clocks.info & ebay

First Look new Chanel Coco Mademoiselle ad: Keira Knightley in the Beige Catsuit

“It’s the first women’s perfume I’ve ever worn. Before that I’ve always worn men’s because [...] I want something that makes me feel, y'know, like I’m standing up straight” says Keira Knightley, spokeswoman for Coco Mademoiselle fragrance for Chanel. Liar....two times over.



Anyway, despite the discrepancy, Chanel continues the campaign with Keira this time in a beige catsuit riding a beige motorcycle in Place de la Concorde, Paris, shot on September 2010 by Joe Wright (the man who directed her previously in the commercials for Coco Mademoiselle but also in Pride & Prejudice).
Vogue TV has the interview with Keira (from which the quote above originates, alongside a further glimpse of part of the commercial which will air on March 23rd), we have the teaser below.




“Nobody said exactly what it was going to be like,” Knightley explains about the new campaign. “I knew that it was something about a motorbike, and I knew that it was going to be beige, and they said, ‘Sort of catsuit,’ and I said, ‘OK.’ It was completely unexpected. It’s a Chanel superwoman, I think.”




pics via sassiamblog.com & styleite.com

Diptyque Do Son: fragrance review

Tuberose (Polianthes tuberose): the flower of spiritual ruin, the carnal blossom, the heady mistress of the night (nishigandha or rajnigandh in India, a reader informs me), a lily plant originally native to the Americas. Do Son: a coastal resort in Vietnam that inspired Yves Coueslant, one the founders of Diptyque, to name thus their fragrance. It launched in autumn 2005 in a time frame not especially receptive to such compositions, at least in the Northern hemisphere. The two combine in an unexpected composition by perfumer Fabrice Pelegrin in Do Son, the perfume and the time is now more than ripe to reap its cooling benefits. Diptyque sounds a bit like diptych, the two-paneled painting so popular in religious art. Yves Coueslant has associations with Vietnam obviously and tuberose is used for pious rituals in that country, which begs the question why on earth we haven’t incorporated it in ours as well.

Tuberose has traditionally been seen as dangerous due to its intense odour profile, its headiness, the spin it produces in one’s head when one inhales deeply. In 19th century Victorian-era young girls were discouraged from smelling it, as it signified both voluptuousness and dangerous pleasures, in an effort to keep their “purity” from naughty thoughts. Flowers are after all the sexual organs of plants...

Do Son however could pass the test of chastity, I think. With its airy and crystalline character, it manages to smell like a diaphanous gauze draped around the body of an eastern girl with hair flowing. Like a fluted ornament by a crafted Murano technician, like the breeze of warm air on one’s face while walking in a summer garden.

Compared to other tuberose scents, the most iconic of which among perfume circles is Germaine Cellier’s classic Fracas, it is nothing like them, since most rely on the carnal aspects of tuberose and marry it with other heavy numbers such as jasmine and orange blossoms, enhancing tuberose's rubbery or creamy facets. Fracas is almost brutal in its bombshell beauty, a trait that rocketed it into the hearts of the rich and famous. Gianfranco Ferré for women, Carolina Herrera, and Blonde by Versace ( a wannabe Fracas that is actually very nice in parfum, surprisingly) are all heady seduction numbers destined for discerning women of a more mature age. Maitre Parfumeur et Gantier’s Tubéreuse is also very sweet and shares that element of opaqueness with the rest. Tubéreuse Criminelle by Serge Lutens is a completely different, unique affair.

Do Son rather shares the light playful tuberose note of L’artisan’s La Chasse aux Papillons or even Carnal Flower’s (although the latter is more exotic smelling) and weaves it through in a similarly girly formula that makes it perfect for young coquettes.

Do Son by Diptyque opens on a rather green and also slightly citrusy start of light orange blossom, to then proceed to tuberose mingled with light rose and smooth iris. Rose is an official note; however my nose which is a tad biased to all things rosy, doesn’t discern it clearly. The powderiness of iris is not especially present here either, although I can smell its earthiness and the whole remains very bright, very happy, with nary a melancholy or poignant note that iris might add. The finish off with white musk (synthetic clean musks as opposed to animalic) makes it linger seductively on the skin for some time, never intruding, just reminding you of its presence whenever the body is heated up.
There is also a little element of sourness, at least on the skin if not on blotter, that could make for some disappointment for people who usually complain about such a thing. However the solution to that problem would be to spray one’s clothes. It’s such a light number anyway, that this solution would be probably best to appreciate the fragrance’s volume and sillage.

The bottles of Diptyque perfume are always a chic, understated affair. It is obvious that those three friends who founded the company (Desmond Knox-Leet, Christiane Gautrot and Yves Coueslant), had been students at the Ecole des Beaux Arts. You know upon opening the box that you’re in the presence of unquestionable bon gout. Here the sketch of a woman in a garden pavillon is delineated on the label on the austere, rectangular bottle.

Available as Eau de Toilette from Diptyque retailers.

Notes for Diptyque Do Son: tuberose,orange blossom, rose, berries, musk.

artwork by David Graux