Kirsten Dunst poses for Bvlgari, all feline-like and...in the buff

The newest Bulgari advertisements for Mon Jasmin Noir, a new flanker to the established Jasmin Noir feminine fragrance (which we have reviewed previously) feature Kristen Dunst. She's appearing uncharacteristically glamorised and with nothing more than a sheer scarf hiding her more private parts. Right beside...a lion! Bulgari is obviously taking a page from 50s Hollywood stars who used to parade with felines right and left as an extention of their "wild" nature. Let us remind you that Julianne Moore had also posed with lion cubs for the Bulgari campaign, just last autumn. There's definitely a theme...But whereas Julianne is credible (and looks sexy), this one seems stretched to its limits.
So, what do you think about Dunst's new ad? Good, bad or just plain laughable?



"Modernity and sensuality of this fragrance is achieved by blending notes of lily of the valley, Sambac jasmine, musky nougatine and vibrant woods". The perfumer of Bvlgari Mon Jasmin Noir is Olivier Polge. Out soon!

top pic via racked.com, bottom via farispashion blog

Puredistance Parfum Luxury Set Giveaway

It's cloudy and grumpy today and I want to brighten your day and mine. So off to a lucky reader goes this deluxe pure parfum set by Puredistance, a niche brand located in the Netherlands.

It includes Puredistance I, M and the latest Antonia in a leather-bound case with individual fabric-covered cases which snap shut for each scent. Can I say that they smell absolutely breath-taking and gorgeously luxurious? Antonia is delicious and perfect for the warmer months ahead and now you can sample them all at leisure.

Tell us in the comments what brightens your day and I'll pick a lucky winner. Draw is open till Sunday midnight.
Check out the Puredistance site on www.puredistance.com.

Oh and in case I forget, the winner for the Lutens sample is Vintage Lady. Congrats!

Perfumery Material: Hedione (Luminous/Transparent Jasmine)

 Smelling hedione, I'm struck by its beautiful, limpid and luminous character which resembles the beautiful citrusy floral note of a magnolia blossom blossoming under sunny skies.
Hedione or methyl dihydrojasmonate is an aromachemical (patented as Hedione by aroma-producing company Firmenich) that is often used in composition in substitution for jasmine absolute, but also for the sake of its own fresh-citrusy and green tonality.

Hedione lacks the clotted cream density of natural jasmine, recalling much more the living vine in the warmth of summer mornings and for that reason it is considered a beautiful material that offers quite a bit in the production of fine perfumes.

Perfumer Lyn Harris, nose of the brand Miller Harris and also the independent nose behind many well-known creations not credited to her name, calls it “transparent jasmine” and attributes to it the capacity to give fizz to citrus notes much “like champagne”. (See? it’s not only aldehydes which do that!)

According to Christian Chapuis of Firmenich SA, Edouard Demole discovered methyl jasmonate in 1957, accomplished a synthesis of Hedione (from the Greek word ηδονή/hedone, meaning agreeable and pleasant) in 1958, synthesized methyl jasmonate in 1959, placed both materials under intellectual protection in 1960, and published these discoveries in 1962. "This simple timeline belies a more complex history of chemistry and creation".
First used in the classic men’s cologne Eau Sauvage, composed by Edmond Roudnitska in 1966, hedione had been isolated from jasmine absolute and went on to revolutionize men’s scents with the inclusion of a green floral note. Eau Sauvage was so successful that many women went on to adopt it as their own personal fragrance leading the house of Dior to the subsequent introduction of Diorella in 1972, composed by the same legendary nose, blending the green floral with hints of peach, honeysuckle, rose and cyclamen in addition to the herbal citrusy notes of the masculine counterpart, all anchored by a base of cool vetiver, patchouli and oakmoss, lending a mysterious, aloof and twilit air to women who went for it.

Ten years after its introduction to perfumery, in 1976, it was the turn of Jean Claude Ellena to coax hedione in a composition that exploited its fresh and lively character to great aplomb in the production of First by jewelry house Van Cleef & Arpels (the name derived from the fact that it was their first fragrant offering, but also the first scent to come out of a jeweler too ~subsequently many followed in its tracks with notable success). In it, Ellena used 10 times the concentration of hedione used in Eau Sauvage, married to natural jasmine as well as rose de mai (rosa centifollia, which is also a "crystalline" variety), narcissus, orris, ylang ylang and a hint of carnation with the flying trapeze of aldehydes on top and the plush of vetiver, amber and vanilla at the bottom which accounted for a luminous and luxurious floral.

Hedione also makes a memorable appearance in many other perfumes, such as the classic Chamade by Guerlain (introduced in 1969), Chanel no.19 (1970) and Must by Cartier (1981) and in many of the modern airy fragrances such as CKone, Blush by Marc Jacobs, the shared scent Paco by Paco Rabanne or ~surprisingly~ in the bombastic Angel by Thierry Mugler, in which it is used as a fresh top note along with helional! Perhaps if you want to feel it used in spades smell L'Eau d'Issey by Issey Miyake: the aquatic/ozonic notes cannot hide its radiance.
Its uses are legion, especially since it acts as a supreme smoothener of the rest of the ingredients. In Terre d'Hermes, perfumer Jean Claude Ellena uses lots of it to bring out the softer side of hesperidic bergamot and to fan out the woodier aspects.

High-cis Hedione is an isomer which gives a jasmine tea profile (not surprisingly, as the component naturally occurs in tea), more diffusive and less floral and thus useful in masculine blends, but it costs more than regular hedione and poses problems of stability in acidic environments. Some of the Bulgari "tea" scents, such as Bulgari Eau au Thé Rouge and Bulgari Eau au Thé Blanc are good reference points if you want to smell this in action.
Despite hedione's unlikeness to natural jasmine absolute and essential oil (which are much lusher, narcotic and indolic), perfumers have used it to supreme results in the history of fine fragrance of the last 40 years, occassionaly using it up to 35% concentrations, although it's more usual to be featured in ratios of 2-15%.

Related reading on Perfume Shrine: Perfumery Materials, The Jasmine Series

pic of jasmine via Gracemagazine. Bottle of First via zensoaps.com

Atelier Cologne Vanille Insensee: fragrance review & draw

“He wove through the crowd when suddenly his heart quickened. That scent. It was hers. He had worn it first until she stole it for herself. Now, there she was before him and the magic of years past came flooding back in a moment.”

These little snippets like stories out of a collection of romantic prose accompany the launch of Atelier Cologne niche scents and account for much of the brand's piquancy. Vanilla with its aprodisiac reputation seemed like the prime suspect into infusing a memorable, erotic perfume. And so Vanille Insensee arrived onto my desk. A vanilla...oh well, I thought at first!


Do you, like me, think vanilla fragrances are often juvenille and pedestrian, haunted by drugstore images of tooth-aching stuff that recalls more a bakery's back room than proper perfume? Or are you a vanilla aficionado always in the search out for the one perfect oriental which captures that elusive middle-ground between comforting and silky polish? A slew of niche brands are catering to your needs, it seems.

The comparison of Atelier Cologne's newest take on vanilla, Vanille Insensée, with others in the niche circuit, recalls both Diptyque Eau Duelle and Le Labo Vanille 44, but the effect is different enough to warrant its own exploration. For vanilla lovers (and they're legion) every little twist has the potential to make them want to sample and exhaust their repertoire. While Eau Duelle is more "clean musk" than promised woods and Vanille 44 is richer, like a sophisticated crème brûlée rather than dipping your nose into cake batter made with vanillin, Vanille Insensée brings on the freshness of vanilla to the fore. You heard that right: it's a crazy, fresh vanilla!

Atelier Cologne, founded last year by Sylvie Ganter (formerly of Hermès and FRESH fame) and Christophe Cervasel (founder of Selective Beauty, responsible for creating scents for John Galliano, Zac Posen, and Agent Provocateur to name but a few), they debuted "Petites" (30mls), soaps and candles last autumn and for spring 2011 they launched Vanille Insensée. Careful: That's not Incensée and it has nothing to do with incense! In French Vanille Insensée literally means vanilla out of its senses, vanilla in the most unexpected, profound, insane way!


Vanille Insensée was composed by perfumer Ralf Schwieger and in it the vanilla ~although front and central~ is given a diaphanous (yet lasting) treatment which seems lighter than what one would expect from the creator of waxy and intense Lipstick Rose (for F.Malle). Although advertised as "woody", I don't find Atelier's Vanille especially so. The citrusy touches on top (lime and cedrat, which is French for citron; but also spicy-orangey coriander) are classic allies in most orientals and here they lift the vanilla into the clouds, while clean notes of jasmine, white musk and mossy underpinnings (vetiver and oaky tannin smells) conspire to make the pod fluffy and "fresh" ~mind you, fresh and fluffy the way a meringue is just out of the oven, we're still on culinary grounds here. But away from choux à la crème land all the same...

If you want your vanilla intense, darkish and calorific, like Indult Tihota or Spirituelle Double Vanille (Guerlain) or rather smoky with layers of tobacco or cotton-candy & ice-cream cone, like, respectively, Havana Vanille and the discontoninued Vanilia by L'Artisan, then the Atelier Cologne version won't please. The same could be said if you're spoiled by the tropics treatment by the Comptoir Sud Pacifique line. If on the other hand you have always envisioned a vanilla to bring forth into spring and summer, with just the right amount of a sweet tooth that doesn't ruin the waistline, I think this one might do the trick.

A sample will be given to a lucky reader: What's your take on vanilla and vanilla fragrances? Say in the comments and I will pick a lucky winner. Draw is open till Friday midnight.

Notes for Vanille Insensée: lime, cedrat, coriander, jasmine, oak, vetiver, Madagascar vanilla, oakmoss and amber.

Atelier Cologne Vanille Insensée is vailable in 30 ($60) or 200 ml ($170) Cologne Absolue (15% concentration), carried by Bergdorf Goodman, Neiman Marcus and Steven Alan as well as the newly curated e-commerce website www.ateliercologne.com


In the interests of disclosure I was able to sample the fragrance assisted by the company who handles the brand.
Photo of vanilla sky via nettevivante

Perfumery Material: Coumarin, Tonka Bean & the Fougere accord

Open any perfume guide with fragrance "notes" or any online discussion or blog post on perfume description and you're bound to stumble on coumarin; one of the most common materials in many fine fragrances but also several body products, cosmetics and functional products. Its rich history goes back to the beginnings of modern perfumery in the late 19th century, bringing us right at the moment of the nascent concept of perfumery as a mix of organic chemistry and nature's exploitation. Coumarin as such is a synthesized material in most perfumes, but it's also found in abundance in natural products, such as tonka beans (Dipteryx odorata) where it is the principle aromatic constituent (1-3%). In fact the name derives from "cumaru", an Amazonian dialect name for the Tonka bean tree.

• Origin & function of coumarin

Chemically, coumarin is a benzopyrone (1-benzopyran-2-one) which, apart from tonka beans, also occurs naturally in vanilla grass (Anthoxanthum odoratum), sweet woodruff (Galium odoratum), sweet clover (Meliotus L.), sweet grass (Hierochloe odorata) and cassia cinnamon (Cinnamomum aromaticum) among other species. In short, it's rather sweet, as you might have surmissed by now, and evokes cut grasses. You'd be correct to assume both facts, but that's not all: Although coumarin in perfumery does add a certain sweet note of mown hay or freshly cut grass with vanilla overtones, it's really bitterish in flavour in high concentrations (its -now banned- inclusion in food would attest that). Therefore theorizing its plant origin one would assume it's produced by plants in order to defend themselves from predation. After all it's also present in cherries, strawberries, and apricots, prime targets for birds. You might have even seen it featured in your rodent pesticide: don't be alarmed (coumarin is included in miniscule quantities in foodstuff anyway), but now you know why!

• History of coumarin discovery & synthesis

Natural perfumers used and continue to use tonka bean absolute and tonka in powder form, as well as deer's tongue, a herb with brittle leaves to render a coumarin note. But the story of coumarin is largely one of organic chemistry. The component was isolated by A.Vogel in 1820, but the laboratory synthesis of coumarin first happened in 1868 from coal tar by W.H.Perkin (who gave his name to "the Perkin reaction" used to produce it). It took another year to produce it in an industrial scale at Haarmann & Reimer. The consequent memorable inclusion of synthesized coumarin in Jicky (Guerlain 1889) and earlier in Fougère Royale (Houbigant 1882) was the kickstart of a whole new fragrance family: the fougère, thanks to Paul Parquet's composition for Houbigant. Fougère Royale contained a staggering 10% coumarin of the finished formula! How one can dream a bit while reading Guy de Maupassant describing this fragrance as "prodigious evocation of forests, of lands, not via their flora but via their greenery"...

• The Fougere fragrance family

Fougère fragrances evoke the smell of ferns at least as we imagine them to be, as by themselves they don't have a particularly noticeable odour (Paul Parquet said that if they could, they'd smell of Fougere Royale). But the concept of a scent that is herbaceous, infused with aromatic lavender ~a popular material for both sexes at the end of the 19th century thanks to its propriety in the "clean" sense of the world~ and which leaves a malleable, soft, enveloping, yet discreet aura on the wearer was lacking: The era was still using the Victorian soliflores. Funnily enough, even those had their own categorisation; violets or roses for the respectable lady, jasmine and tuberose for the courtesan. Fougère scents were on the cusp between approved and revolutionary, creating a very desirable pull.
The other principle constituents in the accord are lavender and oakmoss: It was only natural; lavender by itself contains coumarin in its aromatic makeup. Thus the triad comprising the main accord of the rising fougère (i.e.lavender-oakmoss-coumarin, played together like a musical chord) made coumarin itself quite popular: many classic or influential masculine colognes owe their character to it, starting of course with Jicky and continuing with Azzaro pour Homme (1978), Fahrenheit by Dior (1988), Dolce & Gabanna pour homme (1994), and Gucci pour Homme (2003).
From there coumarin infiltrated its way into many modern fragrances belonging in other families. But it was its pliability and usefulness, like a trusty Swiss knife, which made it the perfumers' darling: Are there more contrasting fragrances than the icy aldehydic Rive Gauche (YSL 1970) and the intense floral Amarige (Givenchy 1991)? Perfumers tell me that coumarin ends up in some degree in 90% of all fragrances; and in concentrations exceeding 1% it accounts for over half of the fragrances in the market!!

• The odour profile of coumarin

Coumarin is a water-insoluble crystallized powder which has an odour that is pleasant, soft and warm, evoking cut grass or new mown hay, but it's more complex than that; it sometimes even veers into a smell of fresh paint! This is what gives Jicky its bracing almost "petrol" opening which alienates some people. Originally biosynthesized via hydroxylation, glycolisis and cinnamic acid cyclization, nowadays coumarin is produced via more sophisticated techniques.
Coumarin conjures warm notes of tobacco (useful in masculine formulae) and because it also has caramel overtones, alternatively it can be married to vanillic components (such as vanilla, benzoin or some of the other oriental balsams, such as Tolu balsam or Peru balsam, as well as ethylvanillin) in order to play down and sophisticate their foody aspects: see it in action in orientals such as the discontinued Venezia by Laura Biagotti, Lolita au Masculin(Lempicka) or Casmir by Chopard.
In dilution coumarin projects with soft hazelnut or almond facets underneath the hay, even licorice; smell Lolita Lempicka (1997). But in higher concentration it also has spicy fresh and herbaceous facets, no doubt reminiscent of its primary role in different grasses. In combination with vanillin and bergamot, we're veering into chypre territory: Elixir des Merveilles is a no man's land with its chypre tonalities and gourmand facets.
Its versatility and its ability to "fix" smell and make it last longer allows coumarin to enter amber or woody blends (witness Samsara or Vetiver by Guerlain) as well and even heighten the appeal of spicy materials: in fact it marries very well with cinnamon or clove. Pi by Givenchy is a sweet spicy woody with lots of tonka bean, or smell L de Lolita Lempicka by Maurice Roucel. Usually, indeed coumarin is mentioned in the form of tonka beans in the traditional lists of "notes"/pyramids for fragrances (see this Index for more ingredients contributing to which "note") but it can also hide underneath grassy notes, clover, lavender, or tobacco. Modern perfumers pair it with synthetic woody-amber notes such as Kephalis and Iso-E Super to surprising results. A wonderful material indeed!

• Fragrances featuring discernible amounts of coumarin

Addict (Dior)
A*men (Thierry Mugler)
Amarige (Gievnchy)
Angel ~all concentrations, esp. extrait de parfum(Thierry Mugler)
Angel Sunessence (T.Mugler)
Angel La Rose (T.Mugler)
Antidote (Victor & Rolf)
Azzaro pour Homme (Loris Azzaro)
Azzaro Elixir Bois Precieux (L.Azzaro)
Blue Jeans (Versace)
Bois des Iles (Chanel)
Brit (Burberry)
Chic for Men (Carolina Herrera)
Coco (Chanel)
Coco Mademoiselle (Chanel)
Contradiction (Calvin Klein)
Etoile de Rem (Reminiscence)
Fahrenheit (Dior)
Fieno (Santa Maria Novela)
Fougere Royal (Houbigant)
Florissa (Floris)
Gloria (Cacharel)
Jasmin Noir (Bulgari)
Jicky (Guerlain)
Joop! Homme (Joop)
Kouros (Yves Saint Laurent)
Lavande (Molinard)
L de Lolita Lempicka
Lolita Lempicka (L.Lempicka)
Le Male (Jean Paul Gaultier)
Musc (Molinard)
Navy (Lily Bermuda)
Pi (Givenchy)
Rive Gauche (YSL)
Samsara (Guerlain)
Tonka Imperiale (Guerlain)
Venezia (Laura Biagotti)
Versace pour Homme (Versace)

Related reading on Perfume Shrine: Perfumery Materials one by one

source of coumarin pic via The Health Nut Corner, ad for Houbigant via Punmiris and Jicky collage via Perfumesbighouse