Teen-angst in Perfume Form (My World by Justin Bieber)

Teen singing sensation Justin Bieber shas paired with Etoile Nation Beauty, to create a new line of fragrances! Hold your horses, dear readers. The unisex juice "My World" is not only going to be something that will get you out of your My Little Pony comfort zone, it also comes in the form of scent-infused wristbands and dog tags, according to WWD. Because admit it: You always wanted to be seen as a tough marine with your dog tag hanging over your wife-beater, wafting some teenage fruit-salad scent!

The unconventional approach [sic] is fitting for the pop star, who catapulted to fame after posting homemade videos of himself singing on YouTube. Bieber, who plays the drums, guitar, piano and trumpet, is learning the notes of the fragrance game, too. Before a concert Friday evening at Arco Arena in Sacramento, Calif., Bieber told WWD over instant message that he spent part of the day smelling different scents. "Slated to launch in Wal-Mart stores just in time for the Holidays on Black Friday, the line is clearly targeting the singer’s teenage demographic." No shit, Sherlock!
“They actually brought me a bunch of stuff to smell today,” he said. “One of them smelled too young, too fruity. One was really good.”

WWD continues: "The ongoing phenomenon of the pop star is the reason Etoile hooked up with him. As Michael Ferrara, president of Etoile, a company formed this fall, said, “This Justin Bieber juggernaut is never going to end. Justin is a total grassroots phenomenon.” You wish, I say! And regarding longevity: Have these people never heard of Jordy Lemoine? Or Macaulay Culkin for that matter?
Bieber, his manager Scooter Braun and Universal Music Group, which owns Bieber’s record label Island Records, are partners in the new venture. The fragrance, named after the singer’s current tour, is embedded into a patented resin technology designed to hold the scent for at least one year. “The resin delivers the scent in a way that is every bit as good as a juice,” said Ferrara, who prior to Etoile was a senior marketing executive at Coty Inc.
What did the crooning coed say was his favorite female fragrance already on the market? “I actually like the Britney Spears perfume on girls,” he admitted to WWD. “It smells good.” What did you expect? Anyway, the kid is a little boy, we will be lenient on this one and not roast him over open flame.

pic via wwd

Scent Used as a Political Weapon?

"Republican Van Tran, the upstart challenger to Rep. Loretta Sanchez (D-Calif.), is betting on voters sniffing out his opponent's struggles -- literally. " Thus begins a small article on the National Journal which describes how the politician is sending out direct mail which targets Sanchez with its scratch-and-sniff which emanates a horrible odour comprised of the combination of some of the worst possible odours imaginable (according to a GOP source). The mailer says "Open for a fragrance sample of "Loretta, The Scent Of Washington." while on the inside the text reads "Something smells rotten about Loretta. It's the stench of Washington." Below that is the actual scratch and sniff panel.

I guess after scent being used to lure customers in and make them feel relaxed enough to make more purchases, digital scents carried through nanotechnology and scent being used to attract potential mates, it was time someone thought about it in reverse and used it as a powerful weapon of all the wrong associations...It remains to be seen what the voters will do.

Check it out at this link.

Christy Turlington: new face for Avon

Supermodel of the 90s and successful business-woman Christy Turlington has signed up with cosmetics giant Avon to appear in their new fragrance Slip Into (Avon, that is), according to WWD.


Even though the phrase is usually used to denote something comfortable (and slinky), the new fragrance is supposedly seeking "to capture the transformative power of stepping into a high-heel shoe" (Why not just don the darn thing already?). Avon VP Vanessa Reggiardo explained, “The idea of transformation is a very exciting one. It’s really about that moment of slipping out of flats into high heels — that act that makes women feel more confident, more sexy and more sophisticated.” Christy added, “I can really admire [high heels] because I don’t wear them too often. I’m not one of the moms who wears heels when dropping the kids at school.” [source] The super-mom is notoriously dismissive of all the accoutrements of her profession and the fake "glamour" it perpetuates, especially as she emerged herself in the No Woman, No Cry documentary: "There's nothing rewarding about modeling. It was a fun opportunity that allowed me to see the world, but spiritually and intellectually there is nothing rewarding about the profession at all." [source]

Interestingly, there is a divide on the name: The fragrance will launch in Europe as Slip Into in January 2011, and roll out to Latin America in March 2011 under the name Step Sexy. It’s slated to hit North America as Step Into Sexy in October 2011, pushed aiming at the holiday selling season. There is a difference in pricing and concentration though: This Avon fragrance will be available globally as a 50ml. eau de toilette for $22.50 and in North America as an eau de parfum for $28.
As to the scent it's purported to be "an oriental floral by IFF, has top notes of blackberry, freesia and violet leaf; a heart of rosewood, violet and butterfly orchid, and a drydown of Cashmeran, sueded orris root and golden ambers. The bottle is inspired by the curve of a women’s calf as she slips into a high heel. " [source]

pic via jezebel

Montana Suggestion trio: Eau d'Argent, Eau d'Or, Eau Cuivree ~fragrance reviews

Years before niche perfumery came up with "collection of scents" in identical bottles and "concept" themes evolving around different families or notes, Claude Montana (the designer best known for his scalpel-cut jackets, the partner who flew off her verandah and Parfum de Peau) had proposed his own trio of fragrances, code-named Suggestion (1994). The triad included Eau d'Argent, Eau d'Or and Eau Cuivrée and came just 2 short years after Serge Lutens inaugaurated Les Salons du Palais Royal by Shiseido with his own iconoclastic "takes" on Féminité du Bois (in 1992), thus giving rise to a whole seperate eponymous line which became legendary at the drawing of the millenium. (Technically the first one to propose a "trio collection" should be Patou). The fragrances by Montana were ill-fated though, like the unlucky stars under which the designer and his muse were apparently born, and were eventually discontinued. Still, the dedicated perfume lover might profit from making their acquaintance, as they're both worthwhile sniffing, as well as a valuable lesson in fragrance history; seeing the mainstream launch of a "niche" concept commercially fail where others now succeed, with the hindsight of almost 2 decades in the passing between the two (see for instance La Prairie trying the same things with their Life Threads).



The common thread in all Montana Suggestion scents? A vague metallic nuance, bright, scintillating, radiant. The metals entering both the name and the bottle decoration are ample indication of it being intentional.

Suggestion Eau d'Argent is, judging by the packaging alone, one might say Pavlovian-like, equated with a cool aquatic floral; and it is! Composed by Max Gavarry, it pre-empties the notion of the dew-adorned ocean drenched lilies which later appeared in F.Malle's line under Lys Mediterranée. Of course the compass isn't showing the North ~or rather the South, as the Malle scent is so at home in the warm Provencial and Grecian air~ as accurately. Eau d'Argent is very good but not as masterful or daring (it lacks the salty, savoury touch). The scent of lily (and the aldehyde used for cyclamen renditions) is brought out to the fore through the use of lily-of-the-valley aromachemicals (read about those on this article) and underlined with a dewy, "clean" musky ambience plus Ambroxan. It feels much more legible and "kind" than the feminine L'Eau d'Issey, both being contemporaries with a dewy feel. It also probably gives a frist glimpse of the idea for Marc Jacobs's first eponymous scent, supposedly inspired by gardenias floating on a bowl of water. Substitute cool lilies and you're there! Very nice on its own ~controversial, let's admit it~ genre and completely unsung.
Top notes are greens, mandarin orange, violet, peach, bergamot and Brazilian rosewood; middle notes are cyclamen, lily, orchid, jasmine, lily-of-the-valley and rose; base notes are sandalwood, amber and musk.

Suggestion Eau d'Or was composed by Nathalie Lorson (who has composed the glorious Poivre 23, the Le Labo London city exclusive, which we reviewed on this page, amongst other things). A floral built on the juxtaposition of lactonic peachy and green notes with a heart of classic and bright flowers, this is a floral that radiates off the blotter and off the skin with quality and balanced approach to its message. The blossoming of jasmine and rose are supported by a fruity embrace of peach underscored by ionones (giving an earthy sweet note, also a bit of powder) and a creamy vanillic drydown, not too sweet. A floral, veering to floriental, with a cool-warm contrast that plays like chiaroscuro. Those who like J'Adore or Nuit de Cellophane might find another compliment-getter sunny floral in this one.
Top notes are comprised of greens, violet, peach, hyacinth and bergamot; middle notes are orchid, orris root, jasmine, lily-of-the-valley and rose; base notes are sandalwood, amber, musk, vanilla and cedar.

Suggestion Eau Cuivrée in its copper-dressed, patina-reminiscent bottle looks and feels warm and is predictably the more orientalised in the trio. Still, not quite a dense, traditional oriental, it features green-citrusy opening notes and a rich floral heart with a metallic nuance, justifying its coding: more modern urban amazone than Shalimar-wearing movie goddess, thanks to the base encompassing Ambroxan and cedar notes. Cooler, sweet top notes with lusty plum are folded into a warmer heart of luscious flowers and what seems like a hint of spice (they say carnation, it's actually built on cloves). The warmth is amped via the synergy of resinous notes played at the key of the lamentably defunct Theorema: meaning lightly, pleasurably balanced, never overwheling. Very pleasurable work, composed by Gerard Anthony.
Top notes are orange, pineapple, plum, green notes, peach and bergamot; middle notes are carnation, tuberose, orange blossom, orchid, jasmine, ylang-ylang and rose; base notes are sandalwood, amber, musk, benzoin, vanilla and cedar.

The scents had bottles which interlocked nicely in a round "plate", their sides touching like lovers or spirits-evoking-spiritualists sitting across a rounde table touching hands... They were sold as is or independently in Eau de Toilette concentration. They make sporadic appearences on auction sites and discounters.

Perfumes that Attract Men and Smells which Turn Women On

Are there sure-fire ways to lure the opposite sex "by the nose", so to speak? Fragrances and colognes which produce that extraordinary feat of attracting a partner? No disclaimer should be necessary, but let's put it anyway: Sexual attraction is a complex process which relies on sublimilar as well as physical attributes and is -here's the catch- completely individualised. Even if one could argue that value or beauty have an objective facet to their basis, it's sexual attraction which escapes preconceptions, cultural lumpings together and the "golden rule", being the last individualistic frontier. Simply said, there is no golden rule in attraction. Everyone's different and not even the same person is attracted by the same thing constantly! If Tania Sanchez infamously quipped men are attracted to the smell of bacon (in order to make a point that there needs to be put an end to this "objectifying" perfume and regressing it to the status of voodoo talisman ), still it's enough to Google "perfume that..." in order to bumb into autocomplete options that heavily feature"perfume that attracts men, that men love on women, and that turns men on". But it isn't just the ladies who are doing the asking. There are also the popular autocomplete options to the phrase "what smells" which run the gamut from "what smells do guys like" and those that "turn guys on", to "what smells turn women on". Men are also searching for what women like to sniff on them. Like with words in languages, when there is a keen interest, there is a keen need for something. What is this need? A shortcut into a maze, most probably.



So let's take the suggestions by a popular webzine, YourTango.com and break them down one by one with our own comments and see if we can get out of that maze. They have nicely proposed lists for both the ladies and the gents. I suppose, if you're playing for the other team, you have to improvise a bit and expand your horizons on the perfume counter (Doesn't sound so bad!)

SMELLS WHICH TURN WOMEN ON

• Old Spice: From 1937 and with no signs of waning (witness the ingenious award-winning commercials), this is a dependable classic of lavender and citrus over spicy woodiness that even back in 1969 ads it was advertised with the tag line "Girls like it -Is there any better reason to wear Old Spice?" Careful though, lest it reminds her of her dad.

• Victoria's Secret Very Sexy for Him: I will have to take their word on it, as I haven't smelled this myself. Is it that sexy?

• Guy Laroche's Drakkar Noir: Named after a Viking ship, the definition of a chest-thumping masculine fougere, and still quit popular, decades after its release. Oddly enough it has characterised a generation of dykes who snatched it from the masculine cologne shelves in the late 1980s. Perfume and sex orientation can make for a fascinating thesis.

• Ralph Lauren Polo: There is something about this scent which smells both outdoorsy (that mossy background) and at the same time like one is doing their own laundry at home (that powdery fresh and coumarinic blast). Interestingly enough, the YourTango.com article mentions that "any Lauren scent fares well". I beg to differ.

• Aftershave: Nivea and Gillette. What do we see? The triumph of the familiar yet again. The classic aftershave "note" is one constructed on the deceptively simple axiom of the "aromatic fougere" fragrance family structure. Do I hear a stampede at the drugstore while doing the weekly shopping now?

• Laundry detergent/soap: Now you know why everything is being advertised as being "clean-smelling", like "just out of the shower" sexy etc. etc. I guess, if you're going to be doing any skin contact with any guy it's a relief to know he is at least hugienically approved. The rest of the problems are just waiting to raise their little head, but at least he's clean.

SCENTS WHICH ATTRACT & MAKE MEN DROOL

This list was inspired by the famous Smell & Taste Treatment and Research Foundation and the findings of dr.Hirsch and yes, you can imagine I'm wielding my fist at them, spawning as they did a myriad incarnations of the same sweet swirl laced with vanilla and juvenile foodie smells on Sephora shelves, making us all smell like little bakery girls eternally putting glaze on ourselves! But I digress...Supposedly, some of these smells produce alpha-brain waves, which produce a relaxed state of mind. Or others rouse penile flow. I don't know which is worse, having someone fall asleep on your neck from nuzzling thus denying you the continuation into a promising ~fireworks!~ night, or being chased around by a rabit erection and a not-so-subtle glint in the eye? Again, I digress...So let's get down and see which smells make the cut. Ahem...anyway...

• Vanilla: Guerlain could tell some tales on that score, as they have long held it's an aphrodisiac and put it in many of their sophisticated creations. Apparently, the somewhat less sophisticated readership of Askmen.com seems to agree. Dear reader, please, if you must go the vanilla route, pick up something rich, full-bodied and reminiscent of real vanilla pods (a very complex, almost boozy smell). Yourtango.com recommends Shalimar. Excellent choice, I'd add, unless it was his grandma's scent of choice. (Success lies in the details)

• Doughnut & Black Licorice: This depended on the appex of penile flow charted. Don't be so swayed and exhaust yourself trying to find that combo in a ready-made perfume, other brave souls went there before you and returned empty handed. Demeter makes a Licorice though reminiscent of candies and as to the doughnut, get your lazy bum in the kitchen missie and make him one, already! He will be thankful.

• Pumpkin Pie: Purely a cultural breed apart. This is specifically a fond association for American born & raised men, as the dish isn't popular in other parts of the world. It is thought to be particularly effective when combined with lavender (the spices suit it). It is thought to be particularly silly to be hunting for that combination at the perfume store. Yet Bath and Body Works makes a Cinnamon Pumpkin, which might be second best choice for that thing. Also a Pumpkin Pie Paradise body lotion...

• Orange: Humble fruit, a happy smell. Euphoria is, ahem, uplifting. There are hundreds of fragrances on the market which feature a distinct orange note, from orientals like the body products line of the classic Opium to the fruity smell of Marc Jacobs Splash and Boss Orange.

• Lily of the Valley: If you are a non gourmand fragrance lover and have been exasperating reading this list, rejoice. Lily of the valley may have a demure and chaste image but as we have focused on in our previous article, it's anything but; on the contrary it attracts male sperm! Who would have thought? The classic Diorissimo coupled with something white might run the thought of your white sheets through his head. Only he will be too apprehensive of that thought and feel a little guilty, fooled by the virginal quality of the flower. Prey on it, ladies!

And you, what do you recommend? Which fragrances have been men-magnets or women-attractants in your experience?

Related reading on Perfume Shrine: Romancing the Scent part 1 and part 2

Paintings by Stella Im Hultberg and Sexy by Tatinan Escobar.