Avon Unplugged for Her & for Him fronted by Jon Bon Jovi: new fragrances

Avon Products has announced that the 50-year-old rock star is the company's newest celebrity fragrance partner. He'll appear in ads for both Unplugged for Her and Unplugged for Him. Why these two partners meshed? Call it a merging interest in philanthropy.

The company said "the inspiration for both scents is the unique feeling one has listening to a favourite song". The goal is "an emotional connection". The women's version is a floral oriental perfume, and the men's is a woody floral musk fragrance. Available through Avon reps and online in October 2012 (for the women's version) and November 2012 (for the men's edition). pic via starfetch.com

Christy Turlington: new face for Avon

Supermodel of the 90s and successful business-woman Christy Turlington has signed up with cosmetics giant Avon to appear in their new fragrance Slip Into (Avon, that is), according to WWD.


Even though the phrase is usually used to denote something comfortable (and slinky), the new fragrance is supposedly seeking "to capture the transformative power of stepping into a high-heel shoe" (Why not just don the darn thing already?). Avon VP Vanessa Reggiardo explained, “The idea of transformation is a very exciting one. It’s really about that moment of slipping out of flats into high heels — that act that makes women feel more confident, more sexy and more sophisticated.” Christy added, “I can really admire [high heels] because I don’t wear them too often. I’m not one of the moms who wears heels when dropping the kids at school.” [source] The super-mom is notoriously dismissive of all the accoutrements of her profession and the fake "glamour" it perpetuates, especially as she emerged herself in the No Woman, No Cry documentary: "There's nothing rewarding about modeling. It was a fun opportunity that allowed me to see the world, but spiritually and intellectually there is nothing rewarding about the profession at all." [source]

Interestingly, there is a divide on the name: The fragrance will launch in Europe as Slip Into in January 2011, and roll out to Latin America in March 2011 under the name Step Sexy. It’s slated to hit North America as Step Into Sexy in October 2011, pushed aiming at the holiday selling season. There is a difference in pricing and concentration though: This Avon fragrance will be available globally as a 50ml. eau de toilette for $22.50 and in North America as an eau de parfum for $28.
As to the scent it's purported to be "an oriental floral by IFF, has top notes of blackberry, freesia and violet leaf; a heart of rosewood, violet and butterfly orchid, and a drydown of Cashmeran, sueded orris root and golden ambers. The bottle is inspired by the curve of a women’s calf as she slips into a high heel. " [source]

pic via jezebel

Christian Lacroix Absynthe: new fragrance and advertising campaign

The advertisements for the new fragrance by Christian Lacroix Absynthe (tagged "undefined") are decked in the green fairie shade of hallucinogenic properties ~that of absinthe, the verbotten drink of the damned poets of the 19th century: a bright, acid yellow-green hue which makes a comeback every few years in the fashion vogues.
The advertisments are well done with the green chiffon dress being meshed into the liquid and acting as a visual extention of it, fronted by Lacroix runway model Vlada Roslyakova . The bottle follows up on Lacroix's Rouge previous effort in red (and the Noir for men) and is encasing 50ml of Eau de Parfum concentration. The fragrance is reportedly a mysterious green-oriental, inspired by "the green faerie of absinth", with notes of absinth, anise, saffron, floral touches of freesia and narcissus, on a bed of smoked woods, ebony, musk, myrrh and a smidgen of amber.
The licence is held by Avon, a cosmetics giant responsible for the distribution of parfums Lacroix among many others in the mass-market. The slogan says it all on the smartness of the collaboration: "Now everyone can experience haute couture". The clip for the new campaign is already available on Youtube .You can watch the previous scents presented here and an interview with Lacroix in English here with subtitles in Portugeuse.

Related reading on Perfume Shrine: Absinthe, Anise, Angelica & Wormwood series.

Pics through Maxitendance.com