Teen singing sensation Justin Bieber shas paired with Etoile Nation Beauty, to create a new line of fragrances! Hold your horses, dear readers. The unisex juice "My World" is not only going to be something that will get you out of your My Little Pony comfort zone, it also comes in the form of scent-infused wristbands and dog tags, according to WWD. Because admit it: You always wanted to be seen as a tough marine with your dog tag hanging over your wife-beater, wafting some teenage fruit-salad scent!
The unconventional approach [sic] is fitting for the pop star, who catapulted to fame after posting homemade videos of himself singing on YouTube. Bieber, who plays the drums, guitar, piano and trumpet, is learning the notes of the fragrance game, too. Before a concert Friday evening at Arco Arena in Sacramento, Calif., Bieber told WWD over instant message that he spent part of the day smelling different scents. "Slated to launch in Wal-Mart stores just in time for the Holidays on Black Friday, the line is clearly targeting the singer’s teenage demographic." No shit, Sherlock!
“They actually brought me a bunch of stuff to smell today,” he said. “One of them smelled too young, too fruity. One was really good.”
Bieber, his manager Scooter Braun and Universal Music Group, which owns Bieber’s record label Island Records, are partners in the new venture. The fragrance, named after the singer’s current tour, is embedded into a patented resin technology designed to hold the scent for at least one year. “The resin delivers the scent in a way that is every bit as good as a juice,” said Ferrara, who prior to Etoile was a senior marketing executive at Coty Inc.
What did the crooning coed say was his favorite female fragrance already on the market? “I actually like the Britney Spears perfume on girls,” he admitted to WWD. “It smells good.” What did you expect? Anyway, the kid is a little boy, we will be lenient on this one and not roast him over open flame.
pic via wwd