Rochas Moustache: fragrance review & history

Smooth-cheeked chaps have been the norm for more than half a century now and facial hair on men in the western world is considered either intello-boho or "tough guy, three day stubble, get in line missy!" But once upon a time when men fought in the Great War or assimilated la toilette in -perhaps less excruciatingly soignée- the manner of Hercules Poirot and his own profuse moustaches, facial hair stood for distinction. Moustache by Rochas is a scent that could make you grow such a virtual moustache if you belong to the modern clique of smoothly-cheeked guys and actually feel proud enough to admit wearing such a funnily named perfume.

The house of Marcel Rochas issued Moustache in 1948, as one of the select few fragrant specimens bearing the handiwork of that elusive (but talented) personality Thérèse Roudnitska, the wife of trismegistus Edmond (who also had his skillful hand in this) and the muse to her husband's Le Parfum de Thérèse (now in the Frederic Malle line). Thérèse, a student of l’Ecole de Chimie in Paris (she gratuated in 1941) apprenticied at the De Laire company at the laboratories of which she met her future husband. A romance blossomed, peppered with scented gifts: Edmond presented her with his eloquent composition It's You which he had composed for Elizabeth Arden. After romantic courtship they found Art et Parfum, a society dedicated to the art of perfumery in 1946. At the time Edmond Roudnitska was working with Rochas, having cemented both their fragrant notoriety with Femme, a masterpiece conceived in the most perilous and ravaged of occassions, Paris being occupied by the Nazis (1944) and right when Edmond had his hands in more prosaic tasks, such as finding a sufficient butter-taste substitute. According to his son, Michel Roudnitska (who gives the date of issue of Moustache as 1948, while some guides claim 1949 as the launch) "Moustache foreshadows Roudnitska's philosophy of creation - clear, simple and restrained". I couldn't have said it more succinctly.

Perfume history wants Thérèse to have instigated the spermatic idea and Edmond to have followed. At any rate the end result pleased him so much that he was put on record considering it a benchmark in masculine scents [Edmond Roudnitska, Que sais-je? "Le Parfum", Paris: Presses Universitaires de France, 6th edition (2000)]. Roudnitska continued to produce scents for Rochas: Mouselline (formely Chiffon), Mouche (which means fly in French and was playfully named after the couple's cat), and La Rose; a collection of which sadly only Femme and Moustache subsist today.

The academic interest in Moustache is that it takes all the elements that have formed the repertoire of Roudnitska (the fermented fruits, like his beloved peach-scented base Persicol with aldehydes C14 and C18; the urinous aroma of animalic notes that recalls horses' sweat; the mossy yet fresh coolness in the background) and rearranges them in a masculine composition that pre-empties his work for both Dior (Eau Sauvage, Diorella, Dior-Dior) and Hermès (Eau d'Hermès). The aesthetic interest is that it smells old-fashioned in the best possible sense, distinguished in its unique use of lime on top (perhaps the best rendition of that note) and yet not like an antique that gets dusted once in a blue moon tucked inside the curios cabinet the rest of the time.
After the citrusy opening, the characteristic faintly floral and hay-ish powdery heart slowly gives way to the funk of the base notes with their sweaty, urinous and pungent leather impression which lingers quietly, intimately for a long time. Despite it being ,marketed as a masculine scent, women who find citrusy or "hazy" suede compositions to their taste should definitely give it a try.

Notes for Rochas Moustache: Lime, bergamot, pine, fruits, vetiver, moss.

The flacon of Moustache was initially produced in the curvaceous shape of Femme but was later substituted with the classic columnal bottle of Rochas fragrances with the brand name embossed on top the gold cap. A very recent redesigning made it square-shouldered in chrome tones.
The modern re-issue of Moustache is a bit more sharply citric to suit modern preferences for more refreshing top notes and less urinous, more polite, but it remains at its core an old-fashioned and proper scent that was well ahead of its time and still relevant after all those years. The older version circulates for reasonable prices on etailers.
You can get Moustache at Fragrancenet.com for the amazing price of $32.49 for 3.4oz. Also, using code LBRDY09 at checkout you get a further $10 off orders of $70 or more (on any products), valid through 09.11.09.

Pic of Moustache bottle by Rochas by Elena Vosnaki, of Therese Roudnitska via Michel Roudnitska's tribute Art-et-Parfum, vintage ad via trungtamnuochoa.com, modern flacon via fragrancefactory.com

Would they go together? Perhaps, perhaps not...

"It's like going to a Michelin star restaurant and asking the chef to make you something with pasta and cinnamon because you think that will go together; the chef knows it won't so you end up with something inedible. It's the same with perfume."

Thus says Roschi, one part of the pair behind Le Labo, explaining that although he considered the idea of people creating their own perfume, it wouldn't work in this article, talking about Le Labo owners and their Arab Emirates clientele. The "world's most exclusive perfume brand" (quote) boast gazillions of trendy followers, including Hollywood trend-setters Sarah Jessica Parker, Kirsten Dunst, Jake Gyllenhall, and fashion icons Karl Lagerfeld, Marc Jacobs, and John Galliano

But sorry, guys, bad culinary example to illustrate your point above: pasta and cinnamon work great together! (Try it sometime!)

Pic of cinnamon pasta for pastitsio preparation via cozzifantutti.com

Balenciaga Michelle: fragrance review & history

It is always with some astonishment that I find myself in a Wells-like universe while critically appraising fragrances from decades ago: the Balenciaga classic perfumes opus in particular is supremely refined in the grand manner (Quadrille, Prelude, Cialenga, and the more famous Le Dix), yet surprises lay hidden in less far off decades ~as recently as 1979, if 30 years ago can be seen as "recent". Michelle, created that year, as a posthumous homage to the great couturier who had died in 1972 and named after his favourite model, is a classic from the house reflecting values of another time.

Intense in its message, floral and oriental at once with a wink of aldehydes on top like topz eyes behind dark sunglasses, and weird in a sublime way, thanks to a ginormous tuberose and earthy rose in its heart, Michelle by Balenciaga shares a common element with that other fangled, musky and bitter tuberose of the 80s, Dior's Poison by nose Edouard Fléchier (1985); and to a lesser degree with the more vulgar Giorgio by Giorgio Beverly Hills, a fragrance that sadly traumatised a whole generation of teenagers into succumbing to watery ozonics in the hopes of escaping the deadly, miasma-like fumes of their mothers' scent which wafted from every taxi and every elevator to the point of suffocation.
As someone wittingly quipped, the first Dior Poison is "like road testing an Abrams M1 tank in the evening rush hour". To further that image, I should add that Giorgio is all of the above, but done in picturesque Dubrovnik, pre- the Yugoslavian War ravages, when it was a perfect specimen of UNESCO's Cultural Heritage collection of cities, pristinely preserved in formaldehyde.

Cristóbal Balenciaga (1895-1972), a Basque-born Spanish couturier renowned for his impecable attention to detail, his contempt for bourgeoisie status of the Chambre and referred to as "the master of us all" by Christian Dior himself, became famous for his architectural eye and ultra-modernity. The latter was especially exhibited in his "bubble skirts" and odd shapes, the "square coat", the swanlike collars and the "bracelet sleeves" among them. His fragrances reflected his demanding and sophisticated nature: they had character!

The nose behind Balecianga's Michelle is Françoise Caron, best known for Eau d'Orange Verte for Hermès, Kenzo by Kenzo (the original with the blossom-shaped stopper) and the reconstruction of Ombre Rose L'Original for Brosseau, but also for Montana's oriental mohair blanket Just Me and the popular oriental/gourmand Escada Collection. Her Gió for Giorgio Armani (1992) continues with the tuberose treatment so prevalent in the 80s and in a way reflects some of the aspects of Michelle without following it closely. Whereas Gió is nectarous, fruity and honeyed, Michelle is rather sharper, mossier and with that weird perfume-y note de tête which is commonly referred to in perfumephiliac parlance as the "bug spray accord". Both Poison in its foreboding purplish bottle and Giorgio in its yellow-striped kitsch shared this bug spray note: an aroma which had become so popular through the extensive usage of the above perfumes back then that manufacturers of instecticides in a reverse compliment (cheapening the formula) replicated in their...yes, you guessed it, bug sprays! The mental pathway wasn't difficult to lay and forever since bug spray ~and the perfumes that echo it~ have that characteristic sharp, needles-up-the-nose, bitter and strangely floral-from-outer-space tonality which has its fans and its detractors. The mental association isn't a personal favourite for reasons of overdosing on insecticides one memorable tropically-latituded summer in Bali many years ago, so although I admire that kind of fragrances intellectually it isn't something I am comfortable with wearing too often. Still in Michelle that bug spray accord is tempered and tamer, making it friendlier.

If by mentioning tuberose you cast your mind to the timeless Fracas by Piguet with its beautiful yet at the same time coloratura expansive and creamy night blossom, Tubéreuse Criminelle by Lutens with its mentholated, polished soie sauvage or Carnal Flower by F.Malle with its coconut and eycalyptus-ladden tropical ambience, then think again: Balenciaga's forgotten vintage extrait Michelle is none of those things and is a throwback to another era. Surprisingly, Michelle is also sprinkled with a pinch of spice, not listed, a cinnamon-like effect which somehow provides a sweet facet along with the vanilla, yet reinforces the bloody, metallic facets of the tuberose and the wet earthiness of the rose in tandem with moss. It wears beautifully in the heat and eases itself into the cooler days of approaching autumn.

The vintage extrait de parfum which is the concentration in my possession (in the design on the right) is extremely long-lasting and smooth, while the Eau de Toilette (circulating in the classic design of Balenciaga fragrances depicted here) smells about the same, but with a radiance and expansion which could become too much too soon in my opinion.

Notes for Balenciaga Michelle:
Top: Aldehydes, gardenia, green notes, coconut, peach
Heart: Carnation, tuberose, iris, orchid, jasmine, yalng ylang, rose
Base: Sandalwood, oakmoss, musk, benzoin, vanilla, vetiver

Michelle is discontinued, but makes sporadic appearences on Ebay and etailers. The Balenciaga house is currently part of the Gucci Group (part of Pineault Printemps Redoute). Popular again thanks to the success of the "Motorcycle bag" and Nicolas Ghesquiere design and is set to produce a new fragrance under the aegis of Coty fronted by Charlotte Gainsbourg, which questions the possibility of ever resurrecting Michelle.

Related reading on Perfume Shrine: Vintage perfumes, Fragrance history

Pic of vintage coat design by Cristobal Balenciaga via pairofchairs.wordpress.com and of Michelle flacon via ecrater.com

Lily Bermuda Petals, Somers, South Water: fragrance reviews

The brand with the little crest is called Lily Bermuda and is (not so predictably these days) a Bermuda-based perfume house established in 1928. The people there are quite proud of the heritage, since they have been producing scents based on the essences that aromatize the air of the isles for a long time. The latest trio, reviewed here today, was conceived to celebrate the 400th anniversary of Bermuda: "Each fragrance was created to evoke a different time in the Island’s history since it’s beginning". I admit at least one of them had me murmuring tunes to myself under my breath with much gusto all day, so I am going to start with that and work onwards.

Petals is a feminine fragrance encased in pink packaging. If by "pink" you're left with the impression you'll be dealing with a Barbie-esque tutti-frutti cocktail from which is there is no escaping, think again. Surprisingly, upon sampling Petals, I realised we're dealing with exactly what the official information is promising: "a luminous fragrance, an alluring white floral bouquet, elegant and truly feminine".
Petals is feminine, no question about it, and although quite sweet, its tour de force isn't the sugar-tooth of bonbons, but the nectarous quality hiding in the heart of its white blossoms. Its appeal is like that of Natalie Wood at the time she was dating Warren Beatty. On me the citrusy fruit disappears almost immediately giving way to the rich flowers and the diaphanous base notes. In Lily Bermuda Petals the orange blossom is honeyed and layed on thick instead of fresh (think of the treatment in Fleurs d'Oranger by Lutens), the honeysuckle and oriental jasmine take on heady directions, yet the scent is not at all heavy although it wafts satisfactorily and lasts exceptionally well (all through the night on me and discernable upon waking up). Despite its "timeless" promotion, I feel it is instantly identified as modern, as it doesn't possess the dirtier (costus, real musk...) or earthier (moss, patchouli...) aspects upon which several classics were built decades ago. But it makes you want to break out a prom-like 60s dress and sing in front of the mirror "I feel pretty, oh so pretty; I feel pretty and witty and gay!" , which is rather priceless in its way, won't you agree?
Petals encompasses notes of: clementine, mandarin, night blooming honeysuckle, sparkling seringa, watery orange blossom, ylang ylang, jasmine sambac, white musk, white amber. Available in many sizes starting with 15ml/1oz (how utterly cute!)


Somers is a masculine fragrance in dark blue packaging. The name derives from a visit a long-time ago: "Sir George Somers taking his first step onto our fragrant Island and being enveloped in the natural odors of this picturesque paradise". Somers accordingly opens with refreshing notes of bergamot, Bermuda cedar and cardamon, wandering into delicious notes of licorice, black tea, nutmeg, coriander, geranium and sage. The finale is warm with gaiac wood, olivewood bark, incense, blonde suede and amber. Additional notes include grapefruit, orange blossom, ginger and vetiver. Cedar and licorice/aniseed form the main impression, which is interesting in its way, one contrasting with the other their austere and more sensuous aspects; nevertheless I was pining for that olivewood bark promised, which I so love due to my cultural heritage. It's a quite wearable and likeable scent and could be confiscated by women too as it has a cozy Lolita Lempicka vibe with a tad more woods and what smells like benzoin, but (perhaps because of that familiarity) not as distinctive as I would have personally liked. Somers is available in 100ml of Eau de Toilette.

South Water is a unisex fragrance in light blue packaging. Meant as a shared fragrance available in 100ml of Eau de Toilette to be splashed on for freshening up, it accomplishes that on the humid days we're facing still with the familiar, almost Pavlovian relaxing reflex of "suntan lotion smell"; that memory redolent of Coppertone, coconut rum and Cherry Cola with a spattering of sea salt right out of an ocean-dip clinging on skin still (Salty accents have formed quite a trend as we discussed previously). It's a bit more coconutty than I am comfortable with on a regular basis, but not to the point of it being sickening which is always a concern with that type of scent. I don't really smell fruits, nor is it too powdery as it would have been incured by the notes and I am sure it will be included in "beachy scents" lists in the future, I predict it will be popular.
South Water lists sun-drenched tangerine with ozone breeze, coconut milk, juicy guava, gardenia petals, cactus sap, sea salt and white musk. Additional notes include blackcurrant, aniseed, violet, orris, coumarine, vanilla and tonka bean.

The rest of the Lily Bermuda line includes~
For the ladies: Pink, Coral, Lily, Oleander, Jasmine, Passion Flower, Frangipani, Paradise, and Fresh Water (unisex), and
For the Gents: 32°N, 64°W (the topography of Bermuda obviously), Cedar, and Navy.

The fragrances (with some exceptions) come in various sizes starting with 15ml/1oz, making them especially handy to choose from! A Library sample box (samples are generously sized, I might add, allowing about three wearings easily) will set you back 25$.

You can see the selection on the official Lily Bermuda site which is very nicely designed and shop online.

If interested in sampling all three scents, drop a line in the comments and I will pick a winner!

In the interests of full disclosure, I was introduced to the line through a promotion. Natalie Wood pic via The art of staying up all night blog

Puredistance Black Crystal Column: exclusive preview

Puredistance, the uber-niche luxe Viennese brand, is launching their new Black Crystal Column, the ultimate accessory to the Puredistance I perfume spray. The minimalistic concept of the Black Crystal Column is reminiscent of traditional Japanese design. Black and gold have always been a powerful and elegant combination provided the design is not over the top. In this case the deep black and warm gold of the Black Crystal Column are used in an understated and elegant manner. The Founder of Puredistance, Jan Ewoud Vos, says: "The first reactions to the Black Crystal Column are unanimously positive. There is a kind of magic to it that is hard to explain. As Coco's Chanel little black dress became the epitome of chic and simple elegance, this Black Crystal Column to me is the ultimate example of a perfectly simple, yet very desirable object. The Puredistance I Perfume Spray perfectly fits into the Black Crystal Column and the combination of the two is simply magic!"

The idea for the Black Crystal Column was born in November 2008 in Moscow when the Puredistance team sat together in bar of the Ararat Park Hyatt. Just when the economic crisis was starting to knock on the door. The Puredistance team knew that launching new truly exclusive products would not be easy for a new brand like Puredistance, yet felt confident about the future of truly beautiful and exclusive products in the long term. And they decided to continue the design and production of the Black Crystal Column. (After all, wasn't it just after the the Wall Street Crash of 1929 that Jean Patou launched his famous perfume Joy? An extremely expensive perfume, created during the worst possible economic times.)
Jan Ewoud Vos says: "We will launch the Black Crystal Column in Florence at the Fragranze fair that takes place from September 11-13 [You can read our article about it here]. The Fragranze fair is dedicated to the best perfumes and fragrances in the world and brings the leaders of niche perfumery to Florence. The 'Black Crystal & Gold' and the 'Black Crystal & Steel' Columns will be the highlights of our presentation in Florence with of course Puredistance I Perfume, the heart of Puredistance!"

The retail price of the ‘Black Crystal & Gold’ Limited Edition (only 750 pcs) including two Puredistance I perfume sprays is 2.750 euro. The ‘Black Crystal & Steel’ Limited Edition (1250 pcs) including two Puredistance I perfume sprays is 1.750 euro. The retail price of the 17.5 ml. Puredistance I perfume spray is priced at 165 euro.

Puredistance is available at: the Puredistance Perfume Lounge in Vienna, in the online boutique at www.puredistance.com and at selected stores worldwide including, but not limited to world renowned places like Roja Dove's Haute Perfumery in Harrods London, Corso Como in Milan, Quartier 206 in Berlin, Taizo in Cannes, the Gallery Lirouage in Moscow and Swarovski's Crystal World in Wattens.

Read the full story at http://www.puredistance.com/ where you can download the 'Story of Puredistance", a 120 page book about the company and its products.


Info & pics via press release