Il Profumo del Futuro: Pitti Immagine Fragrance Exhibition Florence

The 7th chapter of the Fragranze exhibition by Pitti Imagine, dedicated to the appreciation of artistic perfumery and niche brands will be held during Friday 11th to Sunday 13th September at Florence, Italy. The exhibition is focused on professionals, but is also open to the public on Saturday 12th (price admission 10 euros).

Participating perfumers and brands:

Céline Ellena, Pierre Guillaume, Mona di Orio, Clara Molloy, Honoré des Pres, Sigilli, Nasomatto, Les Parfums de Rosine, Biehl, Lorenzo Villoresi, Vero Kern, Etat Libre d’Orange, Esteban, Penhaligon’s, Byredo, Senke, Andy Tauer, Montale, Mark Buxton, Arturetto Landi, James Heeley, Eugenio Alphandery, Laboratorio Olfattivo, Creed, Miller Harris, Enrico Buccella, Felice Limosani, Annick Goutal, Christian David, Eau d’Italie, Pure Distance, By Terry, Jane Iredale, Laura Tonatto, Sebastian Alvarez Murena, L’Artisan Parfumeur, Bond n9, Maurizio Cerizza, Amouage, Etienne de Swardt, Lisa Simon, Marie Helene Rogeon (Rosine), Olivier Durbano.

Brands and perfumes featured:

Daimiris, Cozumel, Epic, Chaman’s Party, Bois Velours, Acqua Fiorentina, N.20, Blanche, Bois Plume, Alkemi, Oriental Lounge, Havana Vanille, Asprosa, Nuda, Ea, Alambar, Nu Green, Honoré’s Trip, Chaman’s Party, 3 Fleurs, Lime Tonic, Gardenia, Approdo, Futur, Midnight Oud, Chamarré, Cote d’Amour, Rum Tonic, La Rose Legere, Aouda, Night Scented Stock, Mare Nostrum, Nomaoud, Fat Electrician, Jabu, Versilia Vintage, Wazamba, Synthesized Lotus Roots.

Place and Time:

11-12-13 September 2009 from 10am to 6pm

Stazione Leopolda,

Via Fratelli Rosselli, Firenze/Florence

Forum event: Il Profumo del Futuro (fragrance of the future)

on 11th and 12th September 2009

Spazio Alcatraz – Stazione Leopolda

4 talk shows about new natural raw materials, global and regional odours, historical transformations of the olfactive sphere, and sensorial fusion (marrying perfume and wines)

You can download the programme on this link: press Calendario. You can also search for hotel reservations through the Pitti Imagine site (on previous link)

Amouage Epic for Women & Epic for Men: exclusive fragrance preview & review

It's no secret that Amouage, the Omani fim with a cult following, has impressed us with their dense, proudly classical compositions which hark back to an era of intense glamour and calculated style which by now seemed long-forgotten if not for them. As if one entered the Atlantis in Dubai and found out all the water faucets were of solid gold but made to look matte from a distance. After all, we have already lovingly reviewed the utterly gorgeous Jubilation 25 and the appealingly unusual baroque Ubar on these links, so there's no denying it.



The concept of the new Epic duo (in contrast to Ubar it is presented in both declinations, for men and women), explained when we scooped the news, is a fusion coming directly out of the Silk Route, the fabled course from China to the West through the hard desert soils of Arabia. The two new fragrances incorporate traditional Middle-Eastern notes of oud and frankincense, as well as tea and Chinese flowers representative of the Far East, like heroes crossing the steppes in their own personal quest for inward glory. Of the two I was much more swayed into contemplating a big bottle purchase by the magnificence of the feminine and let me explain why.

Amouage Epic for Men recalls an old-fashioned leathery (due to castoreum) fougère, a little reminiscent of Bel Ami or even Jules, with spicy accents and a light oud note throughout which is pleasing to me as the dense mustiness of oud usually leaves me with sensory overload unable to smell anything else. The spices, of the cool type, such as prominent cardamom, mace and nutmeg, along with the tea note, could have escaped from Cartier's Déclaration. But careful: in order to envision those notes in Epic one should picture the former's perfumer, Jean Claude Ellena, having gained a few pounds, accordingly acquiring a taste for heavier molecules and jotting down notes at a smoky oriental den where assistants bring in mysterious batches of eastern ingredients instead of the luminous and diaphanous atmosphere of Cambrais. The musky drydown phase of Epic for Men is sprinkled with incense, but the interplay of animalic with more austere elements stop it short of it being an erotic sense in the Kama Sutra sense of the word, although it possesses sensuality of its own. My man pronounced it "trying a bit too hard perhaps" despite its ~on the whole~ rather light and somber (rather than flamboyant) nature; which I deduce is his equating such scents with overt manifestations of masculinity when there is no need to. Although it is an easy entry into real oud and should have people approach it without fear, I think I prefer the more distinctive Jubilation XXV myself.

Amouage Epic for Women stands a magnificent specimen of artistic triumph for the house, its distinctive marriage of oud and rose perhaps the loveliest espousal of those precious ingredients on the market today.
The sophisticated, otherwordly character of this scent is immediately apparent, with the dark, velvety petals (underscored by complimentary geranium) unfurling into infinity under the gaze of medicinal and shadowy oud/oudh; the latter lending a strangely cool & warm aspect to the composition along with a nutty aftertaste. Greenish and fresher tonalities peek beneath the gauzy gowns like a gust of wind that surprises. This interplay of temperature has been a favoured game since at least the gothic Tubéreuse Criminelle, but it has come out to the fore again with another Lutensian composition we reviewed recently, the just launched Fille en Aiguilles. In Epic for Women the rounder ambery and floral elements underscored by a discreet sweetness conspire to produce an achingly beautiful synergy of brainy and sensuous elements fit for a princess. But its Parthian shot is there are no seductive stakes in the cards and this is a young, pensive woman (or man, who could wear this equally well) with an introspective, contemplative look who can fall hard for legends; "a faithfull heart who makes wishes come true".



Notes for Amouage Epic for Women: Cumin, pink bay, Damascena rose, cinnamon, geranium, jasmine, tea, amber, musk, incense, sandalwood, patchouli, vanilla, guiacwood, orris, aloeswood/oud.
Notes for Amouage Epic for Men:Pink pepper, cumin, cardamom, saffron, mace, nutmeg, myrtle, geranium, myrrh, aloeswood/oud, sandalwood, leather, incense, cedarwood, musk, castoreum.

The two flacons for Amouage Epic reflect the well-known design of the brand now interpreted in a luminous imperial green, the colour which is thought to protect from evil in the East, decorated with a Swarovski crystal. The Eau de Parfum is presented in 50ml/1.7oz and 100ml/3.4oz bottles. Soon at select boutiques and now online at the official Amouage site. If nothing else, click to watch the oneiric video of a woman dressed in flowing black gowns (with Japonesque makeup) accompanied by the grand 2nd movement of Beethoven's 7th Symphony.
The talented creative director of Amouage, mr.Christopher Chong informed us that he will be at the Pitti exhibition in Italy in September to answer the queries of perfume enthusiasts and present the new fragrances.

Related reading on Perfume Shrine: Amouage scents and news
Pic of Peter O'Toole and Omar Sharrif in Lawrence of Arabia via thecia.com.au

Travel Memoirs: Florida the wondrous

It would not be an overstatement to claim that some of the most stupefying things in my galivanting around the globe were witnessed while in Florida, US. There was perhaps none of the weirdly exotic folklore of other cultures such as that rampant on the Indian peninsula or the Far East, yet some of them have vividly stood out in my mind nuanced with the colours, the sounds and smells of that particular corner of the world.
In my subconscious, aided by the romantic mythology of beatniks and the silver screen, as well as a perpetual On the Road modus vivendi (despite Jack Kerouac never having accomplished the long-route journey of his hero in reality), America was the land of constant shifting; wide, pastel Cadillacs rolling lazily and tall palms delineating the horizon in Technicolor. In many ways these images took shape and form in Florida. No matter pink flamingoes can be found as close as in Cyprus, the sight of them taking flight en masse can only be fittingly placed in pastel-tinted Florida.

Miami in particular seemed like a creature sprawled over on the sea waiting for the ripples to awaken it, its entwined avenues creating a Deadalic complex where mere pedestrians are persona non grata. The shock of exiting the airport doors, from an atmosphere dry as a bone to humid like an Ottoman hammam, wasn't greater than that greeting us in Singapore. There, as in the whole South-East Asia, the ambience is additionally saturated with the yeasty smell of the air and the exotic spices of the Thai cuisine. Florida is without that peculiar sourbread-like note, but its humid kiss promises to stain your starched straw-hued linens very soon! Packing hydrosols and lighter colognes was a smart choice, from the cleaner Tendre Poison to the ever appropriate masculine Rochas Moustache, but I recall how the original Carolina Herrera for Women, its jasmine-tuberose embrace engulfing, was the choice which stood out most for me; its tropical whispering was seductive in the evening breeze which blew over pastel-shaded art deco buildings right out of a 50s film, while passerbys were consuming café cubano at the seaside cafés. The Cuban expatriates are shaking their bon-bon at the beach and on the sidewalk with gusto, upping the beauty quota of the pensioners' population residing in the quitetude of this long-acred shore, and infusing the humid air with their fragrances of coconut-laced suntan oil and white musk body sprays. The air carries the promise of an hedonic evening.

Our field trip took us from watching a cyclone forming in the distance, swiftly approaching our car to our panic contrasted to the relative sang froid of our driver (they're quite used to them, he intimated), to discerning a space-shuttle launch visible all the way from Cape Canaveral in the distance, through the one of the most cataclysmic rains I have ever witnessed in my life and chasing sharks in every seaquarium within driving distance! Nevertheless, rolling on the highway to Orlando, funfair and theme-park capital of the universe most probably, one can't but notice a more commercial aspect: the staggering multitude of outlets for clothes, gadgets and...perfumes. Not merely one, but three major discount perfumeries dot the International Dr (at #1, H and 3A) and several others I bet were hiding behind the gigantic eateries with "Coke size small" served bucket-size. (America the Plenty, we thought and marvelled). It was here that the sales lady assisted our tourist queries with her recommendation to me of Hermès Calèche: "very classy, very old-world" were her words, as she was exclaiming how she always got Italian tourists at her store. If only she knew just how old our weary steps all the way from the Grecian dusty soil had been in this shinning new, almost teflon environment and how much the vast variety and deeply discounted prices had bedazzled us...We left with several gifts, one for every single family member we had seen since our baptismal at the very least.
Visiting the Universal Studios is a natural pilgrimage for anyone who has ever mimicked the Bride of Frankestein's hairdo with shampoo-foam in the shower or noted down Marxist references (or male thighs, I'll give you that) in Spartacus. And amidst the languid atmosphere and the scent of excitement that jeopardising-your safety-at-the-games-but-not-really (like in the Earthquake or Jaws shows) ignites in the human soul, I couldn't help but think how much Hollywood and the big studios have contributed to the lore of perfume wearing: Don't we still marvel at The Women and the racks of perfume flacons lined in the back of the store? Don't we tick off fragrance references in Pacino's recital in Scent of a Woman? (ie. Floris cologne, the fictional Ogilvy Siters soap, Misuki, Bay Rum and Fleurs de Rocaille). Don't we secretly envision ourselves as another Myrna Loy sitting in front of a heaving with expensive crystalware vanity?

But none of the fictional scentathlon can rival the rich, mossy, pungent and all around compelling atmosphere of the swamps; the greatest natural park of them all, the Everglades! Risk-seeking thrill must have been running through our veins at the time: We had not only rented a mini motor-boat cruising through the immense dirty-green and full of scattered leaves & water-lillies bodies of water that hide alligators and venomous turtles, but actually held the former in our hands when visiting the nearby breeding farm. I will never forget the feel of reptilian in my palm; surprisingly soft, oscillating from buttery soft to thick-skinned along the body, yet creepily cool to my mammal touch, like dead tissue. An alien feeling exacerbated by the nearby smell of hatched crocodilian eggs and fresh prey for the mothers.
The ambience of The Everglades is majestic and awe-inspiring, like entering an enchanted forest where everything takes on a twisted and dangerous nuance, only it's all played out in the eternal South, cast under the bright sunlight, as opposed to the more dimly-lighted spells of Ormonde Woman. Godzilla-sized mosquitos fester the area, which accordingly necessitates industrial-strength insect-repellant: Luckily, the little handy store outside the official entrace sells that by the trackload and despite its hair-nose singeing eucalyptus and terpene notes which had me reluctant to put it on myself, it seemed to work like a charm and keep the evil pests at bay for the whole day.

Thankfully, the long route that diverts from the national park to the Southern-most tip of the Florida Peninsula, the Florida Keys, took our mind off the "Off "and into fun escapades à la True Lies. If only we had the endless lean thighs of Jamie Lee Curtis to show, we would have fancied similar acrobatics with the open-top car, but we kept our modesty intact and the air-conditionning on full speed. Key West is a truly tropical paradise with the heat to match it, even in the early throes of autumn, and I can see why Ernest Hemingway chose to live some of his adventurous and short life here writing about mako sharks.
Us, etternally drawn like Ulysses to their kin, magnetically recalibrated found the best Greek-owned restaurant where we died from gustatory hedonic rapture which included the most amazing and iodine-scented seafood, ending our meal with one of the most fragrant of all Americal dishes: the Key West Key Lime Pie. Thanks to the tangier and more aromatic fruit of the Florida limes as opposed to Persian limes, the dish presents itself like a true fragrance, with citrusy and aromatic top notes titillating the palate, progressing into the buttery, egg-yolk smooth sarisfying heart and the condensed milk creaminess of its basenotes. The perfect closing of an unforgettable adventure.


Related reading on Perfume Shrine: Travel Memoirs, Stars & Stripes: 10 Quintessentially American Fragrances


Pics via msnbcmedia4.msn.com, blacktomatoonline.co.uk, cache.virtualtourist.com, media.cdn.tripadvisor.com, tropical-impressions.net, mrmoms.org, gottaeatsweets.com

The winners of the draw...

....for the Lutens samples are: Nina Z, skrzypce, Violaine, Bananrchy, and Scott.

...for the Divine samples are: Scentself, Peggy, Alexandra, WaftbyCarol, and Karin.

Congrats to all and please mail me soon with your shipping information (and the scent you won too) so I can have your prizes in the mail in time before my vacation.

Thank you all for your enthusiastic participation and stay tuned for the next one!

Pheromone-ladden Body Washes and the Myth of Cumin as Related to Sweat

"Body washes, cosmetics, perfumes, and more all boast of their pheromone contents. There’s just one problem: There is no scientific evidence that people produce or respond to pheromones at all, or that dabbing them on will make you more attractive to potential mates.
This dearth of scientific evidence didn’t dissuade Dial, however. The soap-maker recently released a “pheromone-infused” body wash, then held a speed-dating “experiment” in which nine blindfolded women had to choose between nine men (some had used the wash, some hadn’t) they would go out with in order to 'prove' the wash worked" [...] “We don’t claim using our product you’re going to hit a home run,” said Ryan Gaspar, a [Dial] brand manager. “We say, ‘We’ll get you to first base'." Read the whole article on Discoblog from Discover Magazine.

On the other hand, and far from the lathering board, cumin, an oriental spice of most often Turkish production, has been inumerable times linked to the scent of sweat on online fora and communities. The source of this rumour has been firstly the use of the cumin spice in many classic French perfumes which have a slightly "dirty" undertone starting with Roudnitska creations, the re-issued Femme by Rochas and numerous Jean Claude Ellena compositions; and secondly a quote from the book by Chandler Burr where he likens the smell of cumin to female sweat. Researchers at Firmenich however have disagreed: men's sweat smells of cheese and female sweat smells of onions, according to their research in their Swiss laboratories.

According to an article at the New Scientist: "[...]research in Switzerland involved taking armpit sweat samples from 24 men and 25 women after they had spent time in a sauna or ridden an exercise bike for 15 minutes. The researchers found marked differences in the sweat from men and women. "Men smell of cheese, and women of grapefruit or onion," says Christian Starkenmann of Firmenich, a company in Geneva that researches flavours and perfumes for food and cosmetics companies. The team found that the women's armpit sweat contained relatively high levels of an odourless sulphur-containing compound - 5 milligrams per millilitre of sweat versus 0.5 milligrams in men" , making female perspiration the more "unpleasant" one. Sulphur-rich materials include onions, garlic and grapefruit (which is why so often grapefruit scents can turn "garlicky" and sour on many women). The female sweat had ten times the level of an odorless sulphur-containing compound than men. It turns out that when this ingredient interacts with bacteria present in the axilla, it creates a chemical called thiol—which is the cuplrit for smelling like onions. Men had increased levels of an odorless fatty acid, which gives off a cheesy smell once it mixes with the armpit bacteria.

Incidentally experiements as to the attractive properties of androstenone secreted into male sweat have proven that clean sweat from men at a reproductive age is considered attractive to a substantial segment of the screening subjects.
Your cumin-containing fragrances can be absolved, ladies!!

Cumin (Cuminum cyminum) however is a fascinating material for perfumery indeed: almost green and aromatic on one end, very warm and aniseed-faceted on the other end. It is no wonder that Pharaohs, ancient Greeks and Romans all prized it for its rich aroma and its stabilising aromatherapy properties. One imaginative tradition wants newlyweds sharing a cumin-laced tisane as a means to ensure stability in their marriage.
The oil comes from steam distillation of the dried and ground seeds of the small annual plant that blossoms at the border of the Mediterranean, in China, and in India (the latter is the largest provider of black cumin, a more powerful variant from Northern Kashmir, which is prized in North Indian dishes and is frequently featured in the Garam Marsala sweet spice mix). It is frequently featured in men's perfumes to offset lighter notes and it imparts a wonderful carnality in feminine fragrances. It being a great divider, however, several people find a prominent note of cumin too foody or too "dirty", so sampling is definitely recommended for the following list of fragrances containing it.

Please also refer to my What are Animalic & "Skanky"-Called Fragrances Anyway article for more details. 

Notable Perfumes Containing Cumin (with an asterisk, when prominent):
Links below redirect to full reviews
Alexander Mac Queen Kingdom (*)
Amouage Jubilation 25 (*)
Aramis Havana for MenAramis Tuscany Forte (*)
Bobo Dinner (*)
Bond No.9 Andy Warhol's Lexington Avenue
Cartier Déclaration (*)
Clarins Eau DynamisanteComme des Garcons Stephen Jones
Comme des Garcons 2 (*)
D&G 11 La Force
Dior Diorella (*)
Dior Jules (*)
Diptyque L'Autre (*)
Frapin Caravelle Epicée
Frapin Terre de SarmentGiorgio Beverly Hills Red for Men
Gucci Eau de Parfum I (2002, brown juice, square bottle) (*)
Hermès Eau d'Hermès (*)
Histoires des Parfums 1876Jacques Fath Green WaterJean Paul Gaultier Le MâleKenzo Jungle L'Eléphant (*)
Le Labo Rose 31
Maison Francis Kurkdjian Absolue pour le Soir (*)
Parfum d'Empire Aziyadé
Patricia de Nicolai Vétyver
Penhaligon's Amaranthine (*)
Ralph Lauren PoloRalph Lauren Polo CrestRochas Femme ~NB. the reformulated 80s version (*)
Serge Lutens Arabie
Serge Lutens Chêne
Serge Lutens El Attarine (*)
Serge Lutens Fleurs d'Oranger (*)
Serge Lutens Serge Noire (*)
The Different Company Rose Poivrée ~NB.before the latest 2008 reformulation (*)
Vero Profumo RubjVersace White JeansYves Saint Laurent YvressePic via fitho.in