Friday, October 5, 2007

Chypre series 4: aesthetics

Previously on this series we mentioned briefly that chypres have apparently fallen out of favour in late years, with the exception of the very new "modern" ones discussed. And we pointed out that this is due to the differentiation in ingredients listed, but it must be accounted to something else as well.
After all Jacques Polge attempted to create a new breed of chypre without oakmoss in his 31 rue Cambon for Chanel Les Exclusifs, using a novel accord of iris and pepper. We could mention in passing that this had been reported by dr.Luca Turin a long time ago and I seriously doubt that had it not (and consequently heavily discussed) most people would accurately discern the nuances of those exact two notes. Because yes, 31 rue Cambon is very well-crafted and it seams a textured veil of soie sauvage that is quite different than the orientalised brocade of Coromandel or the chiffons of the rest of Les Exclusifs. One or two of course might profer the opinion that it is not as revolutionary as lauded in its final result, which is what matters most to the wearer anyway, but that would divert us from the point of today's article.

The matter is that chypres (and 31 rue Cambon among them, hence the inclusion) smell very different than the rest of the fragrant families. This is definitely a matter of aesthetics which might attract or repel anyone who tentatively opens this Pandora's box of perfumers' temperas; colours which they love to use, abuse and even distort to create nuanced recreations of abstract pictures that do not resemble anything in particular. If floral perfumes try to catch in some greater or lesser degree a glimpse of fragrant bouquets unfurling and fields in bloom, if citrus perfumes evoke the first bright days of summer and the joys of downing a frozen glass of sparkly, tangy liquid and if orientals make us visualise opulent maharanhis in their palaces adorned with heavy jewels and burning aromatic resins, chypres do not aim to offer a visual subtext to their message. Although they usually get described as mossy, earthy, deep and often damp -like the forest floor of an autumnal day- it is equally valid to note that they offer a smooth result in which none of the seperate notes raises itself in a high-pitched falsetto voice over the others, but they all work in a choral unison of unprecedented discipline and beauty. The notes blurr and blead into each other like watercolours on the canvas. But their finalised effect is usually not very much in tune with watercolours in their feel. They are more solid, substantial, offering great depth and dimension much like the oils on a J.M.W.Turner naval depiction. You feel the smoothness and sumptuousness of them as you apply them on your skin and this is their characteristic that accounts for profound and deep-seated love or hate towards them among perfume wearers.

Chypres also project a level of confidence in themselves. In this regard they share this quality with several orientals; but whereas orientals have a foot in Freudian notions of childhood attachements, since this is a category that is using elements that recall memories of comfort and nourishement (especially in recent years with the emergence of the subcategory of parfums gourmands) such as vanilla and culinary spices, chypres project a more cerebral attitude. They are frequently viewed as extremely sophisticated, whereas orientals might not be as much, and their wearer is often seen as a specimen of womanhood who would partake of The Financial Times on a regular basis. At least this is what the dominant perception is among the general and not so general public.
As Julia Muller in The Haarman & Reimer Book of Perfume notes:

"These perfume users {chypre users} view themselves as being harmonious, well-balanced individuals, who rarely have unhappy or depressive moods. All in all, they are satisfied with themselves and with their lives. They are realistic in their thinking and put less stock in their luck and more in their own deeds."

Perfume consultants attribute those characteristics to a group they term "Extrovert and emotionally stable", which if one dabbles in such things is represented by a special quadrant in the psychological test for perfume choosing known as the Colour Rosette Test.
According to Leffinwell (click here):
"In the color rosette test, the test subject selects from seven different color combinations the one that she likes best. If she chooses more than one rosette, she is asked to pick which of the two appeals most to her. A woman who picks the color combination of yellow, orange, red and pale green, for example, is not only extraverted, active, optimistic and positive – she’ll also tend to prefer fresh floral fragrance notes. Women with a preference for subdued, pastel-like hues like purple or colors like blue-black and mauve, on the other hand, tend to be introverted and pensive. They are likely to want Oriental scents. On the other hand, if the test subject has an equal preference for two color rosettes, she finds perfume creations interesting that unite both corresponding types of fragrances".

If nothing more, this generalisation is fun to peruse and might reveal some hidden aspects of psychology that might or might not bear any relevance to our psyche. There is even a section devoted to men!
For the full test click here.

There is also a more superficial element nevertheless to chypres and their perceived message. Often the very french word chic surfaces in conversations among people into perfume when discussing chypres. Perfume Shrine had discussed the concept of chic in perfumery previously and you can access the article clicking here. As you can see, chypres feature prominently in that notion, exactly because of their manufactured character that does not try to mimic nature but rather to interpret it through the lens of an intelligent human mind.
Sartorial choices therefore follow suit (and there is a pun in this!):
"In their desired lifestyle, these women do not have any interest in keeping up with fashion, in all of its varied manifestations. They love to look well cared for, and their clothing must always be suited to the occasion. In all matters, especially in the case of clothing, they display a pronounced sense of quality. Basically, there are not many very young women in this group of perfume users.”
(by Julia Muller)

Those elements discussed above might hold the secret to why recent years have been the tombstone on chypres. In a world revolving around air-headed celebrities who cannot read a book of chick-lit, let alone The Financial Times and in which low rise jeans stoop to down there revealing crass G-strings with fake Swarovski rhinestones, the attributes of classic chypre perfumes seem almost alien. And therefore shunned in favour of more complacent concoctions that might take shelf space at your local Sephora from those illustrious chypres of yore.



Stay tuned for a Titan of a legend reviewed in the upcoming posts and for analysis on the chronology of chypres in relation to the zeitgeist!

Pic of maison Dior courtesy of gettyimages, pic of Colour Rosette from Leffinwell

Wednesday, October 3, 2007

Chypre series 3: the new contestants

 If we are to talk about New Chypres (also nouveau chypres or "pink chypres" see below), we need to clarify some things. If you're new to Perfume Shrine's Chypre Series, please refer to the following basic articles:
What ARE "chypre perfumes"?
What are the aesthetics of chypre fragrances?
What's the history and zeitgeist of "chypre" evolution?

In our quest for chypre perfumes we stumble upon a peculiar phenomenon: there are scarcely any true chypres getting produced in the last 25 years!! Why is that? The answer is two-fold and fascinating in its denouement.

First of all, there is the matter of ingredients getting replaced and restricted, with oakmoss being the most crucial and prominent one as mentioned before. However surely this is a very recent phenomenon that only lately has seriously affected perfumers and houses into producing fragrances that do not make use of this elusive, wonderfully sensual ingredient. For example it was only at the beginning of the year that Mitsouko begun its journey into its latest reformulation, the one that lowers the oakmoss magnificence into the accountant-minded IFRA guidelines. Perhaps it's just as well that the process is going slowly in those instances so one can stockpile a favourite version/vintage while they still can. Labdanum is also slowly being replaced by other ingredients. Miss Dior, this legendary New Look debutante has had a makeover by Queer Eye for the Straight Guy. The effect is not quite as endearingly old-fashioned as it used to be. The sister fragrance (or should I say evil step-sister?) Miss Dior Cherie is the new direction in which the pendulum swings.

Nevertheless there must have been something else besides ingredients' embargo at play, influencing trends and production, which we will explore in another installment on the Chypre series real soon.

In the meantime, it might be interesting to note that after what seemed a total eclipse of chypres in releases of late years, there has been a new category of fragrances coming out slowly but surely that although not typical of their family they bear the illustrious label regardless.

They encompass lovely watercolours like Narciso for Her by Narciso Rodriguez, the coquette qui fait la coquinne Coco Mademoiselle by Chanel (classed either as floriental or fruity chypre, leaning more to an orientalised patchouli), the grapefuit laden abstraction of Ralph Lauren's Pure Turqoise , the sexy safron rosiness of Agent Provocateur that might have been at the vanguard of the trend.
These new entries into the galaxy of chypre have been ingeniously coined by Ayala Moriel as "pink chypres", simply because they exude a modern, young and girly air that is a novel take on the old sophistication of a classic chypre.

Michael Edwards, the man who is responsible for the "Fragrances of the World" system is classifying them under the "mossy woods" umbrella as evidenced in the Sephora directory. Oakmoss is mentioned in the introductory note, yet it is distinctly shunning the invitation in several of those listed.

But then how conclusive are fragrance families and categories anyway?

Referenced in the series "Que sais-je?" in the volume Le Parfum Jean Claude Ellena notes:

I've taken part in the perfume classification committee of the Société Française des Parfumeurs, but nowadays I wonder what its use really is. [...]In today's olfactory classifications, I believe that the most valuable information lies in the perfume's date of creation, its name, and the name of the brand that launched it on the market. The date allows us to put perfumes in an evolutionary perspective (as long as we are able to smell them), while product names and brands give us some indication of the degree of creativity involved in each company. (p. 77-78)
(quote copied from Marcello on nowsmellthis)

Clearly this is a renouncement of formal classifications and perhaps a rather elitist streak, one might say, that runs into this 60 year old minimalist perfumer responsible for such masterpieces as First by Van Cleef, Declaration by Cartier, the Hermessences and the Jardin series (en Mediteranee and sur le Nil) for Hermes and numerous others. But then again Jean Claude has a family which cherises aromas in everyday life and sits down to Christmas dinner hiding little aromatic gifts under the napkins. His daughter is also a perfumer, Cecile Ellena, the co-nose of The Different Company. It goes with the territory.

With that in mind, if we choose to take his side, this new category of chypres is worth exploring even though they lack the characteristic bergamot-oakmoss accord that is typical of the classics of yesterday.

So what goes into the production of those modern chypres?

The typical bergamot top of classic chypres has long been known to be phototoxic, resulting in brown patches on the skin upon exposure to UV radiation. It has been advised ever since I can recall to avoid placing perfume in spots that would be exposed to the sun, exactly because of that. And it has been well-known and accepted for decades. Why it has become such a derisive issue now, which demands the restriction of its use in minute amounts or the clear labelling on the box, is a matter that has to do with complicated legal reasons and the fervent desire of companies to not get entantangled in judicial battles that would cost them fortunes.
Bergamot has thus been shunned for other citrusy and bright top notes that include fresh and slightly bitter grapefruit, sweet mandarin and tangerine (like in Miss Dior Cherie), homely orange in some cases, and even floral essences that marry the florancy with the high volatility and sparkle of hesperides, like neroli or even orange blossom (as is the case in Narciso which uses a synthesized orange blossom that is also apparent in this year's launches for men Dior Farhenheit 32 and Gaultier Fleur du Male).

Fruity notes such as mangosteen (Hillary Duff With Love), lichi, watermelon and passion fruit (Masaki Matsushima Masaki), strawberry (Miss Dior Cherie)and berries (Badgley Mischka) are also appearent, although this might have to do with the overuse of fruity aromas in perfumes of recent launch anyway.
Sweet gourmand touches (caramelised pop corn of Miss Dior Cherie and creme de cassis in Badgley Mischka) might also be attributed to that and not to any desire to revolutionise the chypre notion any further. Which is just as good...

Oakmoss and labdanum have been substituted by grassy, pungent vetiver ~that aromatic root from Java that is the dream of every engineer as it binds itself into substructure; and by patchouli ~that indian bush with the sweet smelling leaves that produce the most potent smell in the vegetal kingdom. The two have been the base accord of almost every new chypre to emerge since 2000 and are going steady in their triumphal marching into perfumery even in seperate capacities. They are tremendously popular notes in both feminine and masculine perfumes.

Often spicy notes, such as coriander (Emporio Armani City Glam Her), or herbal ones, such as angelica, mingle with various musks to accent the murky character of the new chypres. Producing thus oeuvres that although they bear no relation to the old-fashioned intense warmth and powder of their predecessors, they appeal to similar audiences; audiences who have been conditioned to love chypres since childhood perhaps, be it from received memories through beloved family members, or through an appreciation for the unidentifiable character of those Old World sumptuous fragrances.

In any case the future for modern chypres is looking very bright indeed!


Next installement will tackle matters of aesthetics.



Top pic sent to me by mail unaccredited, pic of Narciso bottle courtesy of Nordstrom.com

Tuesday, October 2, 2007

Chypre series 2: Ingredients

Perfume lovers are well aware of the fact that "notes" in perfume denote only the feel that certain ingredients emote and not necessarily the exact ingredients that go into the composition of the final product. Such is the case with chypre perfumes as well.
Although we described the traditional elements inherent to the tradition of chypre perfumes in the previous article in the series, this serves only as a guidance to constituents playing a greater or smaller part in the art of composing. Each variant highlights a slightly different note or places emphasis on something that distinguishes it from other members of its class.

Modern synthetic aromachemicals also play a part in this process. The conventional notes of bergamot, oakmoss, civet, rose, neroli, vetiver, angelica, sandalwood and the herbal touches of thyme, tarragon and basil are joined thus by linalyl acetate, amyl salicylate and the characteristic note of safrole or isosafrole. The latter is a composition of the German firm Heine, circulating under the name Product EM.
This note has been called the very thing that assures the perfume's success and it is based on oakmoss, labdanum, liquidambar, linalyl acetate and possibly several floral essences that give that special abstract florancy characteristic to chypre compositions.

Although most people marginally into perfume tend to view chypres as the equivalent of a J.S.Bach fugue, all complicated themes recurring as the perfume evolves on the skin making for a formula that is highly sophisticated and which demands originality and expert handling from the perfumer, it has been proposed that in fact the contrary is much more the case.

The formula of a chypre is strict and allows less of a leeway for producing something that would risk being an abject failure, so a lack of imagination might be attributed to houses that might bring out new perfumes in the genre falling back on what is more or less a "safe bet". This is what prompted Maurice Chevron to remark: "It is simply beef stake". The culinary comment denoting that it is something standard, proper, always good with whatever twist you make it.

Chypre perfumes according to the elements that they highlight are classified into subcategories, named after the element they bring into the flesh on the classic chypre skeleton.
Therefore according to the French Society of Perfumers the basic subcategories are:
Floral chypre
Floral aldehydic chypre
Green chypre
Fruity chypre
Aromatic chypre
Leathery chypre

Another category, termed "coniferous chypre" might be included, encompassing heavier use of resins. And one might argue that leather/cuir is a category on its own (which it is), leaving legends such as Bandit by Piguet, Cabochard by Gres or Cuir de Russie by Chanel into a chypre limbo. For the purposes of this series, we will give those leathery compositions permission to rest into chypre heaven and play the harp to the skies. Or hell, in select cases...

To understand what goes into the production of each category one might glimpse the lists stated in professional handbooks. I therefore present you with some examples from an older textbook on the subject.
In the interests of journalistic ethics/deontology the exact measurements have been ommitted in the following breakdowns.

The ingredients below form the body of an aldehydic chypre (the name of aromachemical company that produces the ingredient in parenthesis):

Rose No.1
Ysminia (Firmenich)
Jasmin absolute
Oakmoss absolute superessence, Yugoslav (Schmoller)
Bergamot oil
Oakmoss absolute (Camilli)
Jasmin No.1
Geranium sur rose oil
Methyl ionone
Vetiver oil
Sandalwool oil
Linalool ex bois de rose
Dianthine (Firmenich)
Eugenol
Hydroxycitronellal
Gardenia 9058 (Givaudan)
Costus absolute 10%
Mace oil
Florizia (Firmenich)
Tincture of Musk, 3%
Tincute of Civet, 3%
Musk ambrette
Musk ketone
Coumarin
Vanillin
Aldehyde C.10, 1%
Aldehyde C.11 (undecyclenic) 1%
Aldehyde C.12 (MNA) 10%


Another characteristic chypre base contains the following:

Coumarin
Vanillin
Ethyl vanillin
Heliotropin
Methyl ionone
Musk ketone
Rose H
Orange oil, bitter, Guinea
Geraniol extra
Bois de Rhodes oil (Chiris-UOP)
Noisette (de Laire)
Sandalwood oil
Benzoin Supergomodor (Chiris-UOP)
Liquidambar II
Labdanum Clair (Lautier)
Linalool ex bois de rose Cayenne
Linalyl acetate ex bois de rose
Terpinyl acetate
Benzyl acetate
Vetiver acetate
Estragon (tarragon) oil 5%
isoButylquinolin 5%
Ysminia (Firmenich)
Bergamot oil, sesquiterpeneless
Bergamot oil

And here there is a distinctively 'animal' note in a chypre base.

Oakmoss absolute hyperessence (Charabot)
Jasmin absolute
Musc VH (Ets. Hasslauer) 10%
Musc baume epure (Payan & Bertrand)10%
Ambergris tincture
Civet tincture
Musk ketone
alpha-Methyl ionone
Sandalwood oil
Vetiver oil
Bergamot oil
Rose No.3
Bouvardia CNC (Firmenich)
Carrot Clair (Lautier) 10%
Celery Clair (Lautier) 10%
Tobacco W (I.F.F.)
Aldehyde C.11 (undecylenic) 10%
Cyclopentadecanolide 1%
Orange oil superdèterpenèe (Charabot)
Celery seed oil
Angelica root oil

This formula is for a modified chypre perfume with a peach top note. Does this remind you of anything?


Ysminia (Firmenich)
Wardia (Firmenich)
Benzyl acetate
Orange oil, sweet
Jasmin absolute
Vetiveryl acetate
Cedryl acetate (Givaudan)
Sandalwood oil (Mysore)
Lavender oil, Barrême 42% esters
isoEugenol
Amyl salicylate
Bergamot oil
Lemon oil, Guinea
Methyl ionone
Ylang-ylang oil
Oakmoss decolorèe (Robertet)
Patchouli oil
Petitgrain oil, paraguay
Indole
Citral
Aurantiol
Dimethyl benzyl carbinol
Hydroxycitronellal
I-citronellol
Geranium extra
Fennel oil
Black pepper oil
Coumarin
Musk ketone
Civettone
Ambrettozone (Haarmann & Reimer)
Ambrarome Absolute (Synarome)
Clove bud oil
Aldehyde (pseudo) C.18, 10%
Aldehyde (pseudo) C.16, 10%
Aldehyde C.14 ('peach'), 10%

Of course there are several restrictions on ingredients, both natural and synthetic, some caused by concerns on their allergenic nature or possibility for producing a hives reaction on certain skins. Eugenol, coumarin, geraniol to name but a few are clearly stated in the ingredients on the package by law. Some others have even been linked to cancers, such as musk ketone, and therefore heavily axed.
And of course there have been several others that have been cut out simply due to unavailability, ethics or extreme cost, such as natural animalic notes in the vein of castoreum, civet, deer musk and natural ambergris.

The most controversial though has been oakmoss, a natural tree lichen that grows on oak trees and which forms the backbone of a traditional chypre. For more in depth info on this ingredient and the controversy it has spawned recently due to the IFRA guidelines for the production of perfume as well as the EU laws, I guide you to my previous article, on which Luca Turin had the good grace to comment on.
You can access it by clicking here.



Next installement will occupy itself with another interesting aspect of chypre perfumery.




Top pic sent to me by mail unaccredited, second pic courtesy of athinorama.gr

Monday, October 1, 2007

Chypre series 1: the origins

Chypre...word of chic, word of antiquity. Pronounced SHEEP-ruh, it denotes a fragrance family that is as acclaimed as it is shrouded in mystery. Usually this is the first piece of perfume lingo any self-respecting perfumeholic learns; and learns to pronounce well. It has been many a time that perfume lovers of a rather standoffish attitude have shamed many a sales assistant by mentioning this elusive word in relation to a longed for fragrance. Tah tah...don't be mean...let the poor dears to their advertising copies and come to Perfume Shrine for your dose of perfume mysticism.

French for the Greek island of Cyprus, an island with a tormented history through the ages, chypre came to symbolise a family of scents that took inspiration by the natural aromas encountered in the foliage of its trees and the blood-soaked soil of its land.
The Romans used to produce a perfume in Cyprus that contained storax , labdanum and calamus. It smelled heavy and almost oriental in feeling and it continued to be manufactured throughout the Middle ages in Italy and then in France , with oakmoss as its base.

The discovery of a perfume factory on the island of Cyprus dating from 2000 BC by Italian archaeologists in recent years enriched our knowledge on the subject considerably and brought us into the origins of the fragrant family.
An Italian archaeology team has dug the site of a Bronze Age perfume factory in Pyrgos-Mavrorahi 55 miles south-east of Nicosia (the island's capital), in which some of the ancient artefacts were still intact after the site's historical destruction in an earthquake. The site included a copper smelting works, a winery and an olive press that provided the base ingredient for the fragrances.

The perfume trade originating from Egypt was reputedly massive at the time the Cyprus factory was in production and archeologists deem it highly likely that the two civilizations had firm trading links, judging from their overall cultural exchange. The Cypriots had probably learned a lot from their interaction with the Egyptians.
It is well documented that the civilization of Egypt placed great importance to essences and scents, deeming them worthy of taking to the afterlife, as they have been found in predynastic graves. A royal tomb at Abydos(placed at about 3000 BC) included jars containing coniferous resin mixed with plant oil and animal fats; a precursor to modern solid perfumes.
Not to mention that the first strike in recorded history happened at the time of Ramses III (1165 BC), when workers refused to continue work when their supply of fragrant ointment was interrupted while they worked at the Valley of the Kings! Trully, love for perfume.

Coincidentally, enormous jars capable of holding 500 litres of olive oil were also uncovered in the cypriot dig, reconfirming theories of the trading links between Cyprus, Greece and Egypt.

According to "How to make perfume":

People in those ancient times held perfumed oils and ointments in great esteem, not just for their daily bathing routine or to impress each other. More importantly, these people in ancient lands would not have conducted their burials and ceremonies without the presence of perfumed resins, fragranced ointments and aromatic oils. Tracing back the origins of how to make perfume to the second and third centuries BC has been helped tremendously by the remarkable discovery of the industrial perfumery in Cyprus.
While some modern ingredients are much more advanced, Chypre perfumes are known for their bergamot and mossy properties, consistent with the findings at the Cyprus perfumery. Also present in the bottle fragments were traces of myrtle, laurel and cinnamon.

Indeed among the aromas found in the cypriot remains were those of cinnamon, laurel, myrtle, anise and citrus bergamot. These components are those detailed by the Roman writer Pliny (AD23-79), who described the composition of various fragrances in his encyclopaedic Historia Naturalis and confirm that the ancients were composing fragrances of great sophistication.

As Ayala Moriel, herself a perfumer, so savantly mentions in her blog:

We know about chypre scents being made on the island as early as the 12th century. They were made primarily of labdanum resin and mixed with other local aromatics from herbs and flowers. Oyselets de Chypre (Chypre Birds) were formed from a paste of labdanum, styrax and calamus, mixed with tragacanth*. The perfumes in those old days were burned as incense and the birds decorated and scented rooms. It wasn’t until the 14th century that oakmoss was added to these pastilles. A book from 1777 provides perfume formulas for two chypre compositions that included oakmoss as well as civet, ambergris, musk and various resins and plant aromatics, including rose and orange blossom.

(*Tragacanth? Learn what it is here).

The main ingredients of a Chypre in modern times are generally considered to be oakmoss , patchouli , labdanum, angelica or clary sage , with the addition of floral middle notes such as rose-jasmin and a bright, fresh, lightly sweet top note of bergamot or even lemon.

The natural ingredients used had remained unchanged for thousands of years until the introduction of synthetic molecules after the Industrial Revolution of the 19th century and into the beginning of the 20th.

This is how François Coty, born Joseph Marie François Spoturno in Corsica, envisioned his iconoclastic Chypre in 1917 which opened the way for a legion of scents on its trail (especially during the mid-40s up to the mid-60s) catapulting the "chypre fragrance family" with its many sub-genres and famously inspiring even Guerlain when producing his iconic Mitsouko perfume.
In fact, while perfumes remain elitist and limited in distribution right up to the First World War, Coty's "Chypre" breaks with tradition in 1917 by proposing the first perfume for the masses which will encounter an exceptional public reception
(from Musee de Grasse)

It is worthy of mention in passing that Coty believed in the democratization of scent and used witty marketing to his advantage:
"Give a woman the best product you can prepare, present it in a perfect flask of a simple elegance but irreproachable taste , and sell it at a reasonable price, and you' will witness the birth of a big business like the world has never seen".


[Coty had a fascinating biography as you can see here, but I digress.]

Back on point, the basic chord in a classic chypre however is always bergamot-oakmoss-labdanum. Whatever other notes the sites/guides mention , those must be in there for it to qualify as a "classic chypre", a true descendant of Coty's Chypre from 1917. Especially do NOT confuse chypres with ambery perfumes, parfums ambrees in French, which are really "orientals" in perfume taxonomy. Modern chypres are a different animal, smelling quite different than classic chypres, so the issue is tackled on the above linked article. 

The reformulation of classics brings us to the controversy that has erupted about the restrictions in the use of natural oakmoss by the indystry; but more about that in another installment of this Perfume Shrine series...

Read on the rest of the Chypre Series on Perfume Shrine following the links:
Part 7: chypre fragrances time forgot






Top pic of Troodos forest park in Cyprus courtesy of european-foresters.org and pic of vintage Coty Chypre from artsuppliesonline via Ayala Moriel

Rest in peace Jacques Helleu...

Artistic director of maison Chanel is no longer with us... He left this vain world after a prolonged illness this past Friday, ending a career that spanned 4 decades at Chanel, attending to the revered image of the brand ever since Mlle's death.
His last project has been the new campaign for Coco Mlle with Keira Knightley, inspired by her "natural flaws" as he confided, comparing her to a "Cinderella in the making"; a campaign that I initially panned to later retract myself. He ever took fashion bloggers to the appartment of Coco Chanel in Paris and the factory of the brand a couple of weeks ago!


He made it into the book of records when he masterminded the most expensive commercial in perfume advertising to date: that of Chanel No.5 with Nicole Kidman.


According to him cinematographers are just as important as egeries and he had proved this by his wise choice of the former as well as the latter.
His job had the character of tenure and it was a landmark in the fickle world of perfume.


As a little tribute, may I direct you to the excellent book Jacques Helleu & Chanel. The description goes thus:
Jacques Helleu joined the house of Chanel at eighteen. In 1965 he took over responsibility for promotion and he currently serves as Chanel's artistic director. Jacques Helleu is the eye behind the House of Chanel's enduring image, having explored the meanings of this legendary brand in daring commercials and fabulous print ads for the past forty years. He has given tangible, glamorous shape to the essential mystique of Chanel's perfumes, by bringing together artistic luminaries (from photographer Helmut Newton, to director Baz Luhrman, to actress Catherine Deneuve, and countless others) and masterfully guiding the creative combustion that has resulted.

You can order it from Amazon.

May every artistic director be as successful as he was...



Pics from okadi,imagesdesparfums and fashionspot

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