Showing posts with label 31 rue cambon. Show all posts
Showing posts with label 31 rue cambon. Show all posts

Monday, April 6, 2020

My Perfume Collection: Some Chanel Eye-Candy

photo by Elena Vosnaki
photo by Elena Vosnaki
photo by Elena Vosnaki
photo by Elena Vosnaki
These small pleasures amount to a great deal in difficult times. These Chanel perfumes are part of my fragrance wardrobe and don't get to take an outing regularly, for no apparent reason. This specific time-frame is pointing that maybe they should go out and see some action. They have been cherished and used, as you can see, but they probably need to be drained and replenished! Ho ho ho!

Friday, October 5, 2007

Chypre series 4: aesthetics

Previously on this series we mentioned briefly that chypres have apparently fallen out of favour in late years, with the exception of the very new "modern" ones discussed. And we pointed out that this is due to the differentiation in ingredients listed, but it must be accounted to something else as well.
After all Jacques Polge attempted to create a new breed of chypre without oakmoss in his 31 rue Cambon for Chanel Les Exclusifs, using a novel accord of iris and pepper. We could mention in passing that this had been reported by dr.Luca Turin a long time ago and I seriously doubt that had it not (and consequently heavily discussed) most people would accurately discern the nuances of those exact two notes. Because yes, 31 rue Cambon is very well-crafted and it seams a textured veil of soie sauvage that is quite different than the orientalised brocade of Coromandel or the chiffons of the rest of Les Exclusifs. One or two of course might profer the opinion that it is not as revolutionary as lauded in its final result, which is what matters most to the wearer anyway, but that would divert us from the point of today's article.

The matter is that chypres (and 31 rue Cambon among them, hence the inclusion) smell very different than the rest of the fragrant families. This is definitely a matter of aesthetics which might attract or repel anyone who tentatively opens this Pandora's box of perfumers' temperas; colours which they love to use, abuse and even distort to create nuanced recreations of abstract pictures that do not resemble anything in particular. If floral perfumes try to catch in some greater or lesser degree a glimpse of fragrant bouquets unfurling and fields in bloom, if citrus perfumes evoke the first bright days of summer and the joys of downing a frozen glass of sparkly, tangy liquid and if orientals make us visualise opulent maharanhis in their palaces adorned with heavy jewels and burning aromatic resins, chypres do not aim to offer a visual subtext to their message. Although they usually get described as mossy, earthy, deep and often damp -like the forest floor of an autumnal day- it is equally valid to note that they offer a smooth result in which none of the seperate notes raises itself in a high-pitched falsetto voice over the others, but they all work in a choral unison of unprecedented discipline and beauty. The notes blurr and blead into each other like watercolours on the canvas. But their finalised effect is usually not very much in tune with watercolours in their feel. They are more solid, substantial, offering great depth and dimension much like the oils on a J.M.W.Turner naval depiction. You feel the smoothness and sumptuousness of them as you apply them on your skin and this is their characteristic that accounts for profound and deep-seated love or hate towards them among perfume wearers.

Chypres also project a level of confidence in themselves. In this regard they share this quality with several orientals; but whereas orientals have a foot in Freudian notions of childhood attachements, since this is a category that is using elements that recall memories of comfort and nourishement (especially in recent years with the emergence of the subcategory of parfums gourmands) such as vanilla and culinary spices, chypres project a more cerebral attitude. They are frequently viewed as extremely sophisticated, whereas orientals might not be as much, and their wearer is often seen as a specimen of womanhood who would partake of The Financial Times on a regular basis. At least this is what the dominant perception is among the general and not so general public.
As Julia Muller in The Haarman & Reimer Book of Perfume notes:

"These perfume users {chypre users} view themselves as being harmonious, well-balanced individuals, who rarely have unhappy or depressive moods. All in all, they are satisfied with themselves and with their lives. They are realistic in their thinking and put less stock in their luck and more in their own deeds."

Perfume consultants attribute those characteristics to a group they term "Extrovert and emotionally stable", which if one dabbles in such things is represented by a special quadrant in the psychological test for perfume choosing known as the Colour Rosette Test.
According to Leffinwell (click here):
"In the color rosette test, the test subject selects from seven different color combinations the one that she likes best. If she chooses more than one rosette, she is asked to pick which of the two appeals most to her. A woman who picks the color combination of yellow, orange, red and pale green, for example, is not only extraverted, active, optimistic and positive – she’ll also tend to prefer fresh floral fragrance notes. Women with a preference for subdued, pastel-like hues like purple or colors like blue-black and mauve, on the other hand, tend to be introverted and pensive. They are likely to want Oriental scents. On the other hand, if the test subject has an equal preference for two color rosettes, she finds perfume creations interesting that unite both corresponding types of fragrances".

If nothing more, this generalisation is fun to peruse and might reveal some hidden aspects of psychology that might or might not bear any relevance to our psyche. There is even a section devoted to men!
For the full test click here.

There is also a more superficial element nevertheless to chypres and their perceived message. Often the very french word chic surfaces in conversations among people into perfume when discussing chypres. Perfume Shrine had discussed the concept of chic in perfumery previously and you can access the article clicking here. As you can see, chypres feature prominently in that notion, exactly because of their manufactured character that does not try to mimic nature but rather to interpret it through the lens of an intelligent human mind.
Sartorial choices therefore follow suit (and there is a pun in this!):
"In their desired lifestyle, these women do not have any interest in keeping up with fashion, in all of its varied manifestations. They love to look well cared for, and their clothing must always be suited to the occasion. In all matters, especially in the case of clothing, they display a pronounced sense of quality. Basically, there are not many very young women in this group of perfume users.”
(by Julia Muller)

Those elements discussed above might hold the secret to why recent years have been the tombstone on chypres. In a world revolving around air-headed celebrities who cannot read a book of chick-lit, let alone The Financial Times and in which low rise jeans stoop to down there revealing crass G-strings with fake Swarovski rhinestones, the attributes of classic chypre perfumes seem almost alien. And therefore shunned in favour of more complacent concoctions that might take shelf space at your local Sephora from those illustrious chypres of yore.



Stay tuned for a Titan of a legend reviewed in the upcoming posts and for analysis on the chronology of chypres in relation to the zeitgeist!

Pic of maison Dior courtesy of gettyimages, pic of Colour Rosette from Leffinwell

Thursday, March 8, 2007

31 Rue Cambon from Chanel Les Exclusifs: fragrance review

The Chanel perfume from the line Les Exclusifs that goes by the address tag 31 Rue Cambon is named after Chanel's main boutique in Paris and also the day-time appartment above it that she used as a study and reception room for friends.
The contrast between the baroque apartment and the more austere composition of this scent is intentional according to Jacques Polge who created it, as he did with the whole new line.

31 Rue Cambon is an experimental chypre that omits the classic oakmoss note of the standard chypre composition and is touted as a "dry, musky, nutty scent." I think Serge Lutens tried a similar stunt with his Chypre Rouge, last autumn, which does not smell particularly chypre to me.
Here the formula starts indeed with a dry element that is sparkling and radiant. The substitution of oakmoss has resulted in a novel iris-pepper accord that according to dr.Turin is used here for the first time to render the impression of sensuality and powderiness that would normally be provided by the sensual backdrop of oakmoss and married to different batches of patchouli for the mossy feel. According to an interview of Polge in French paper Le Figaro, Polge is not a great fan of oakmoss anyway, because he finds the smell bitter. A self-proclaimed oriental lover, mr.Polge had to search for exotic varieties of patchouli growth to substitute the moss element that is needed in a chypre composition and came up with a new style. Which is not really chypre smelling either. In fact I would call it a chypre-oriental, if pressed to classify it and you will see why as you proceed.

The green spicy burst at the start gives way to softer accents following the herbal notes and the bergamot-rich top. The iris note here is neither earthy nor ethereal, as we’re sometimes used to perceiving it. Instead it hangs there twisting and turning in little waltz quick steps with the spiciness of the first olfactory hits when you spray the juice to your skin. The piquancy of pepper is very welcome and never overwhelming which suggests a restrained hand.
As it stays on it starts to develop more powdery and flowery aspects like –seemingly- hyacinth with rose and jasmine that remind us of the traditional heart of a classic chypre, yet the whole is based on a woody ambience of sandalwood and possibly amber that reminds me a lot of the soft sweetish echo of other perfumes in the line, like
28 La Pausa and Coromandel. Despite their initial claim that “we tried to do fragrances which are very different from one another” I think they also tried to lend a homogenous quality in them that would identify them as Chanel. I don’t think that could be very doable in so diverse a collection, but it does have familiarity with those and with other Chanels,as discussed before.
The lingering base of patchouli is as far away from headshop and earthy varieties as possible and certainly less pronounced than in Coromandel which seems a little more current and sensual in feeling.
In fact 31 Rue Cambon is quite Chanel in style as it aims at timelessness and probably the most elegant of the new lot.
Maybe because of those elements of wood and amber the lasting power in this one is not bad. It’s definitely not fleeting like the green fairy of Bel Respiro or the pretty posy of 28 La Pausa, but then it isn’t as satisfyingly lasting as Coromandel either, which is a pity.

The general effect is slightly aloof and certainly elegant, which will account for its marked success with people shopping Chanel and wanting to complement their expensive clothing and accessories with something fragrant in completely magnetic bottles (and I utter that last bit both figuratively -as the caps close magnetically- and figuratively).
Whether it is the best chypre in the last 30 years, as it had been initially hailed almost a month ago, remains to be judged upon subsequent applications and the test of time. I think it was rather an ambitious claim to begin with.


Art photography by Chris Borgman courtesy of his site.

Thursday, February 1, 2007

Chanel Les Exclusifs: new perfume direction or perfume snobbery?

The new perfume line of Chanel was trumpeted all around the Netsphere with bated breath anticipation, reveries of upcoming delights and awe-stricken reception when the bottles finally landed in the boutiques. It was Chanel, they were super exclusive, it was le dernier cri! They were touted to be the new direction in perfumery and the 6 bottles you had to make room for on your dresser, per one critic, to the eclipse of all others.
Almost a fortnight later I think we are in a position to evaluate things with a clearer head and give what’s due without histrionics of teen fan excitement.

Chanel has a rich olfactory tradition to keep. Mainly because she revolutionized modern perfumery with her innovative Chanel #5 and the subsequent masterpieces of Ernest Beaux, like Bois des Iles, #22, Cuir de Russie and the older version of Gardenia. (I am saying older because the thin, pale, jasmine-rich specter of today does not fulfill the above given title). The luminous star lighting an enchanted forest that was to become Chanel #19 was to be launched years later, in 1970, created by Henri Robert. The Chanel brand languished after Coco’s death in 1971, for years remaining the doyen of the “old ladies” who dressed conservatively (how ironic given it was Coco who revolutionized women’s wear at the beginning of the century!). And yet it was an inescapable reality for years. It took the daring of Karl Lagerfeld to re-enter Chanel into young people’s consciousness with biker jackets decorated with camellias, torn skirt hems and tall boots with the characteristic two-tone instep. The brand witnessed a resurgence. At about that time Jacques Polge was hired as head perfumer, one of the few that remained in that position when houses stopped this time-honoured practice and were issuing briefs to big perfume companies who concocted various brews according to market research and evolving trends all through the 80s and 90s. Chanel instead produced Coco, Egoiste, Allure and oversaw the introduction of an eau de parfum concentration for Cristalle that utilized a different formula, giving it a more sophisticated chyprish feel.
And then something happened: as if Polge’s creativity unwound and he started producing crowd pleasers that would fit in with the trends: Coco Mademoiselle (surely inspired by the staggering success of the gourmands and the emerging vogue for patchouli), Chance (a lighter and fresher Coco Mlle), Allure Sensuelle (is it me or is this the least innovative of all of Chanel’s offerings?). Those all worked well, sold lots (no mean feat, granted) and everyone should feel happy, right?

However this is not how minds worked at Chanel evidently. Perfume is a highly snob business it seems, because as perfume has become a commodity to be shared by the masses (what was once the unwashed masses of dirty boulevards is now the average clean consumer who buys a gift for oneself or a loved one at a department store) the allure of the exclusive, the luxurious and the rare had escaped Chanel. Sure, there were the elusive Exclusive Rue Cambon scents, a collection of classics that was re-issued in the 90s for the delectation of perfume aficionados available at Chanel boutiques. All the same, the exclusivity was not 100% there, because that devil of an Internet, that Gloss.com site had secured rights to sell the Rue Cambon collection to the public on-line. Everyone in the US, from the stay at home wife in Minnesota to the career lady in a demanding job at Rhodes Island could secure a bottle of exclusivity cachet in the form of a bottle of Bois des Iles or Cuir de Russie. So that cachet was not really what it seemed to be. Anyone in the know and with a little amount of money could partake of it. That was simply unacceptable by the clientele of Chanel couture who probably wanted their own elite fragrances to go with their expensive gowns (let’s not forget that Chanel is a house that charges for giving you extra buttons for your missing ones in your clothes!) Or so I am guessing.


Hence the new line of Les Exclusifs was conceived: Bel Respiro, Coromandel, No 18, 28 La Pausa, Eau de Cologne and 31 Rue Cambon. All inspired by places and objects that were tied to Coco Chanel herself.
And sticking to the idea that it had to be something niche and ultra-luxurious it transpired that they should perhaps mimic the concept of other lines and houses which imbued their foot into the great pool of the niche perfumery: Hermessences with their very successful Jean Claude Ellena signature minimalist style, Armani Prive with their austere architectural bottles, Dior Collection with their unique aromas. Guerlain of course was a different proposition as they are a perfume house to begin with and they had inaugurated a boutique full of exclusives in Paris.
Chanel was the only great house that had not tried that field. It seemed like high time.

And henceforth Polge got into the act. It had been published that Chris Sheldrake, the Australian genius working under the maestro baguette of Serge Lutens at Palais Royal Shiseido was under contract to work for Chanel. However, it was to be as deputy perfumer while Polge remained head nose. Eyebrows were raised, questioning gazes were exchanged into the netsphere and the thing soon subsided. There is simply no official confirmation if Sheldrake worked on the new Exclusifs. We’ll leave it at that till further notice.

Anyhow, the 6 new fragrances were issued as gigantic 200ml bottles of eau de toilette concentration at a staggering price of 180 euros. I know that ml for ml the price isn’t steep (it would be 45 euros for 50ml to give you an idea) In fact doing the comparative math we deduce that it is quite economical compared with the Hermessences for example. However the fact that they have not talked about smaller bottles being available makes them a little pretentious and destined to be used as decadent splashes. Which their concentration and lack of sillage call for.
This is weird coming from a brand that caters to bourgeois tastes: people shopping for perfume in this prerogative want everyone to be conscious of their luxurious choice of fragrance leaving a trail behind and it is exactly that that’s hard to do with the new Exclusifs. The abundance of juice hints at a desire to abandon restraint and just spray away, a concept that somehow brings to my mind nuances of snobbism, in a world where there are people who are starving. The Eau de Cologne, one of the 6, even comes in a dinosaur size of 400ml! I cannot imagine the hands that are supposed to yield such a ginormous vehicle of scented consumerism.

The style and character of the scents themselves is like academic mannerism in my mind, because they do echo nuances of other Chanel creations: the incense of no.22 and the patchouli of Allure Sensuelle crop up in the tempered oriental of Coromandel, the iris and verdancy of Chanel #19 in 28 La Pausa and Bel Respiro, the tartness and citrus twist of Cristalle in Eau de Cologne and so on. I don’t know if this was intentional or a case of unconscious association (perfumery is such a pretentious field that it wouldn’t surprise me if they claimed that); as it is, it begs the question: why buy something new when the old is perfectly all right and vastly superior at that?
The new oakmoss-free chypre in 31 Rue Cambon may be trying to revolutionize the industry with the iris-pepper accord that supposedly mimics the traditional sophistication of a chypre perfume, yet it evolves as a light floriental on skin, certainly not the sophisticated bombastic effect of what we are accustomed to view as chypre. Perhaps my ominous, foreboding feeling that perfumery will never be the same after all those restrictions is not so pessimistic after all. It would pain me to really believe it, yet 31 Rue Cambon does not do much to alleviate the feeling, lovely as it trully is to sniff.
For fragrances that had been touted as the new direction in perfumery they distinctly lack a compass into the unknown and seem to tread well known waters with simple, unfinished accords that try to appear modern yet do not do so with firm conviction. Something tells me that Polge who is a self-professed oriental lover does not feel comfortable composing sparse oeuvres of a John Cage nature. He would be more in tune in doing a Prokofiev. And yet, someone somehow has managed to elicit those reactions in the lab, producing 6 new scents at a time frame that used to be adequate for only one or two great ones.

I will come back with more analytical reviews on each one of them; however I needed to be harsh this time. They can afford it, I gather….




Top pic from the film "Much ado about nothing" by Kenneth Branagh. Middle pic from imagesdesparfums

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