Tabu by Dana: fragrance review & free vintage perfume giveaway

Tabu by Dana has always had a reputation wickeder than its actual self ("for women who wear their knickers on their heads" [1]), like a girl at high school that everyone thought was promiscuous, while in fact she had being going steady with the older mysterious guy from college. Let's just describe it in style or literary terms: it's not the sort of perfume you'd envision on Audrey Hepburn, but rather on Constance Chatterley. Someone who, although not promiscuous, is not only full aware but exhibiting of the pressing need of their sexual urges.

It all goes back to Javier Sera, the founder of the Spanish house of Dana, who had apparently asked for "un parfum de puta" (a whore's brew) from his perfumer Jean Carles. This was surrealist times back in 1932, so the modern shock should be minimized. The publication of Totem and Taboo [2] had already come 2 decades ago, therefore the name had gained a widespread familiarity and at the same time that frisson of the forbidden it truly represents. Tabu was to be the ultimate "fragrance taboo" now that the divides of society thanks to the aftermath of WWI had crumbled in several cases. Dana's Tabu would reprise for good the dubious essences that the demi-monde alone enjoyed during La Belle Epoque, rendering it both a unity unto itself and segregating it from polite society. Dana thus exploited the awakened sensuality which lift the lid in the two decades between the two World Wars and the wanderlust therein not dormant anymore. Its exceedingly successful course in the market for several decades indicates that this was not just relevant to those times. We can see its impact on both En Avion (Caron, same year, same general concept but played on the leather chypre scale) and the more powdery oriental Bal a Versailles (Desprez, 1962), not to mention milestones such as  Youth Dew, YSL Opium and Coco by Chanel.

Carles, who had not yet lost his sense of smell and worked at Roure, composed a classic, a formula that took the oriental "mellis accord" and gave it wings pulling into two different but equally potent directions: one was the spicy floral & patchouli chord (composed via eugenol, spices and patchouli) and the other the brontide notes of civet, labdanum and musk. The full formula contains also benzyl salicylate and hydroxycintronellal for added radiance and oomph and indeed putting a few drops of even the lighter concentrations of Tabu on the skin amount to having a full on orchestra accompanying your solitary whistling tune. The lighter, citric or floral notes (bergamot, orange blossom, neroli and a heart of rose and ylang) only act as see through veils under which we can gaze at Salome's voluptuous body. A kind of sophisticated apodyopsis fit for a psychoanalyst's couch: one can only imagine the naked body underneath the clothes that waft Tabu. True to its advertising "when Tabu becomes a part of you, you become apart of all others" and despite its carnal reputation it wears as a very fetching, sultry but suave fragrance that both women and men can enjoy.


The advertising history of Dana's Tabu perfume makes for a whole chapter by itself, full of passionate images of torrid affairs. I have touched upon the subject on the linked post, so if you're curious take a peak.

Tabu is still available at drugstores and online, though the modern formulations are thinned out and lacking a certain "kick" compared to 30 years ago. This is the reason I'm offering a vintage miniature to one lucky reader as a small Xmas gift. Post a comment below to enter. Draw is open internationally till Sunday midnight and winner will be announced sometime on Monday.

[1]Susan Irvine in the Perfume Guide, 2000. 
[2]Sigmund Freud, Totem and Taboo: Similarities between the lives of savages and neurotics, 1913.

Perfume Primers: Orientals for Beginners (and not only)

Oriental fragrances draw upon the lore and mystery of the first perfumes used by man, full of materials derived from plants and tree resins, the thick and sacred unguents conceived and used in ancient Egypt, Greece and Cyprus, Mesopotamia and classical Rome. On the wall of the temple of Horos, at Edfu, perfumed mixes appear, among which the scared Kyphi, burnt in early morning and at evening. In Exodus God gives Moses instructions on how to compose a holy perfume for him and another one for his priests. The tear-shaped drops of the myrrh resin stand in Greek mythology for the tears of a girl transmuted into a tree by the gods. Leaning over my archeological notes, I'm never less than amazed by the wealth of scented concoctions used for sacred but also for purely hedonistic purposes by the ancients.

The invention of the "modern" oriental however is an olfactory trope of the late 19th century, made possible by the invention of two important synthetics: vanillin and coumarin. The coupling of ladbanum/cistus (a traditional resinous plant material from the rockrose, used since antiquity) and of vanillin produced what we refer to as the "amber" note. (You can read all the data on amber in perfumery on this link). Coumarin was synthesized from tonka beans; it has a sweetly herbaceous, cut hay scent.

The timing was crucial: The first oriental perfume to really capture the market was Guerlain's Shalimar although Coty's Emeraude is also a prime contenstant (In fact the two were launched in the same year, but Shalimar had a  legal battle with another firm, making the formula into a numerically-tagged bottle for the space of 4 years before relaunching with the original Sanskrit name).
The roaring 1920s were a decade when society in Europe was really taken with the orient. The East conjured up images of unbridled passion, exoticism, khol-eyed beauties and addictive substances. It was the time when Herman Hesse published Siddharta, the West's first glimpse of Buddhism, and F.Scott Fitzgerald The Great Gatsby, a paean to the newly established American prosperity and its pitfalls. Theda Bara had already lain the path to cinematic vamps to follow, such as Pola Negri and Clara Bow with her bloody-red dark cupid's lips immortalised on black and white vignettes, while Paul Poiret had produced his own phantoms of the harem paving the way to modern fashions. It was the time of Les Ballets Russes, set to music by Stravinsky and Poulenc with sets painted by Picasso and Georges Braque. In short Orient was meeting Occident at the seams.

Historically modern oriental fragrances are roughly divided in two groups in terms of their formula: those that are based on the "ambreine" accord and those based on the "mellis" accord. An "accord" is an harmonious blend of fragrant materials that are smelled together, like a musical chord, producing a seamless, unified impression, something more than the sum of their parts. It's very useful for the perfumer to have at the ready a few thought-out harmonies as a building block for the composition they're working on.

  The "ambreine accord" is a harmonious blend constructed through the juxtaposition of fresh bergamot, sweet vanillin (synthetic vanilla; ethyl vanillin which is 4 times more potent can also be used, as in Shalimar), coumarin (smelling like mown hay), and warm civet (originally an animal-derived secretion from the civet cat with a very erotic nuance), plus woody notes and rose essences. The perfumes which are constructed on this basic structure include the legendary Guerlain Shalimar, Must de Cartier and Calvin Klein Obsession.

NB. Please note the "ambreine accord" is NOT to be confused with the ambrein molecule, i.e. the chief scent element of "ambergris", the material produced by sperm whales found floating in the ocean. [Refer to this link for details on ambergris.] Interestingly enough the ambrein used in perfumery is extracted from purified labdanum [1], hence the confusion between the scents of amber and ambergris for many people.  

  The "mellis accord" on the other hand is constructed through the tension between benzyl salicylate (a compound with a faint sweet-floral-veering-into-musky scent, often included in "beach/suntan lotion" smells), patchouli (essence of exotic patchouli leaves), spicy clove (via eugenol) and lily of the valley (traditionally via the aromachemical hydroxycitronellal). This is boosted with other spices (notably cinnamon), woody notes and coumarin (a crystal derived from tonka beans).
Perfumes composed around the mellis accord include Estee Lauder Youth Dew, Taby by Dana, Yves Saint Laurent Opium, Krizia Teatro alla Scalla and Coco by Chanel. Perfume professionals refer to this group as "mellis" perfumes, but since this is difficult to communicate to the consumer, and because the eugenol (sometimes communicated as clove and sometimes as carnation) and cinnamon give a spicy tonality, these oriental perfumes are classified into a sub-genre called "spicy orientals".

To the above "accords" other elements can be added to further emphasize the exotic and warm character of the composition. These include more ambery notes (based on labdanum), sweetly balsamic notes (utilizing materials such as benzoin, opoponax and Tolu balsam) as well as castoreum (another pungent animal-derived note, this time from beavers) and rose & other flowers' (jasmine etc) essences.

These are historically important olfactory harmonies that have resulted in classics and some modern classics. The combination of two accords within the same formula or the invention of new accords coupled with the previously used ones is producing novel experiences and pushes perfumery forward. This is how perfumers have come up with new sub-categories within the oriental family of fragrances, such as the gourmand perfumes etc. But we will tackle those in an upcoming perfume primer.

Ref.
[1] New Perfume Handbook, N.Groom 1997

Related reading on Perfume Shrine: Perfume Primers: concise intros for beginners