"You can't see what I do, which gives perfumery a sense of magic": Perfumer Geza Schoen Shares

'In those days, it was rare to want to train as a perfumer. You were fully aware that it wasn't Karl Lagerfeld actually creating his fragrances but the role of the nose wasn't so clear'. [Geza] Schoen's father was an art teacher, and as a result he "was exposed to lots of weird things at an early age" and creativity was fully encouraged. Unusually, the young Schoen became fascinated by perfume samples and began to collect them, quickly teaching himself to identify the smells of each one blind. His formal training at the German company Haarman and Reimer took five years, in a class of just four students."

pic exclusively provided for Perfume Shrine: Geza Schoen on the left, with Thorsten Biehl on the right

AnOther magazine presents a documentary series focusing on international craftspeople, in partnership with discerning Egyptian jewellery house Azza Fahmy, and the fifth instalment focuses on Schoen and his fascinating world of niche perfumes (both for his own Escentric Molecules, the memorable blue Wode for Boudicca, the Ormonde Jayne and the Biehl Parfumkunstwerke GS lines).

"I think smell is the most powerful sense we have, and the most fascinating. It is also quite mystical – you can't see what I do, which gives perfumery a sense of magic."

You can watch the feature on this link. Text by Laura Bradley, Film by Stefan Heinrichs

Related reading on Perfume Shrine: Iso E Super and Geza Schoen, GS03 for Biehl Parfumkunstwerke fragrance review.

Ormonde Jayne Qi: fragrance review

The beauty of Qi by British niche perfume brand Ormonde Jayne lies in its tenacious subtlety; its low hum is heard and felt caressing the senses and enlivening any waking moment. Essentially a tea fragrance with a beautiful apricot-laced nuance of osmanthus blossom, it transports us to a serene scene featuring Lu Yu scribing what has become the cornerstone of the Chinese tea culture and ceremony.

The name, Qi, an ancient term evocative of the sacred breath of life, suggests the luminous and at the same time natural-feeling hues of a tableau vivant drenched in sunshine. The discreet character of Qi, with a bright green and delicately citrusy opening—reminiscent of the more chypre Tiare in the regular Ormonde Jayne collection—is simpatico to the sensibilities of the Far East where pleasure and joy is imparted through the most refined, the most subtle and sensitive evocations, like a softly scented breeze or an amazing dawn; but that doesn't stop a Westerner like myself from appreciating its grace.

Notes for Ormonde Jayne Qi:
top : green lemon blossom, neroli, freesia.
heart : tea notes, Osmanthus, violet, hedione, rose.
base : mate, benzoin, musk, moss, myrrh.

Available exclusively at the Ormonde Jayne boutiques in London.

Ormonde Jayne Montabaco: fragrance review

Possibly the most "masculine" leaning of the otherwise aimed at both sexes new collection The Four Corners of the Earth, it being a fougere, Montabaco by Ormonde Jayne is a perfume to capture the essence of Latin America: leather, suede, wood and tobacco leaf repeated over and over again creating a suggestive sensuality and Latino temperament. Basically what the typical westerner dreams of smelling at Havana or any such exotic port of call. Does it deliver a poker hand worthy of a gambler the repute of Jack Weil? I say it does, though in a cleaned up fashion, just like Redford is a cleaned up version of a seedy gambler in the first place.

via pinterest

The floral presence of magnolia, jasmine and rose are meant to soften the toughness of those unashamedly seductive, classic masculine codes for "macho." You can almost see the beautiful face of a Latin analogue of Tyrone Power behind the smoky rings of the tobacco. In our day and age, this is the only acceptable way to get your tobacco fix (mon tabac, get it?), but what a great way it is, eh?
The aromatics in Montabaco are fusing into the woody-fern ambience, giving it an odd freshness. Last but not least, thanks to the unerring fondness of perfumer Geza Schoen for Iso E Super, a woody-hazy-musky component in the base of many of his compositions, Montabaco (an Iso-E Super beast if there's one) radiates friendly vibes in a radius of building blocks and lasts extremely well, even it is noticed more by those coming into contact with you than yourself on you at all times.

Notes for Ormonde Jayne Montabaco:
top : air note, orange absolute, bergamot, juniper, clary sage,cardamom.
heart : magnolia, hedione, rose, violet, tea notes.
base : tobacco leaf, iso e, suede, sandalwood, moss, tonka, ambergris.

Available exclusively at the Ormonde Jayne London boutiques.

Ormonde Jayne Tsarina: fragrance review

Tsarina, part of the London exclusive "Four Corners of the Earth" line by niche perfumery Ormonde Jayne, is advertised as "baroque" as would be expected from a fragrance evoking the furs and jewels of imperial Russia. Much as the sensibilities of democracy and social struggle have imprinted themselves into our collective consciousness, understandably making us abhor the practices of that long-gone era, the opulence of the winter palaces and the decorations on the regal vesture make the eye rest on them in awe and admiration (but lest we forget, people suffered so that the few had those privileges!). The contemporary reality of the scent by Ormonde Jayne, co-created by perfumer Geza Schoen and art director Linda Pilkington, is beyond the dense and thick, breathing with a beautiful luminosity and genuine distinction beyond the class systems.

Grand Duchess Anastasia Nikolaevna of Russia (pinned on Pinterest from coeurdelhistoire.tumblr.com)

The inspiration for the new perfume collection 'The Four Corners of the Earth' came from the indigenous flora of different parts of the world Linda Pilkington have visited on her travels. Globetrotting can serve many things and when it's for the benefit of us all, who can blame Linda for wanting to package these olfactory impressions into elixirs to be put onto skin?

Tsarina captures opulence and passion. It demands furs, leather, brocade, heavy silks in sweeping dresses and fabulous jewels to go with her haughty heritage. If you like the opulent feeling that some great florientals of the past exude in spades, such as Caron Narcisse Noir, or Boucheron Femme (the original), my gut feeling tells me that you'd probably love Tsarina, just like I have, and suffer through its exclusive status as a London-only ware. (The rest of the exclusive line includes the India-inspired Nawab of Oudh, the cedar-austere Montabaco inspired by Latin American and the featherweight charm of Chinese-inflected Qi)

*sigh* I had to post this despite my will, since the costumes are so magnificent...

Decadent luxury is transliterated into scent with Tsarina, a powerhouse floral oriental perfume reverberating with heaps of natural jasmine sambac (quite the non-Russia-referencing blossom!), unfurling its petals from the bottle like tentacles of glamour. The bright fruity touches give a saturated texture. The soft, vanillic and close to the skin intimacy of leathery  labdanum, fusing into an amber-smellingblend (more soft suede than balsam or butch leather one would associate in reference to the usual Cuir de Russie scent themes), underscores this composition—and do I detect a drop of civet, too?
Like the vitraux at the Saint Isaac's Cathedral in Russia, Tsarina is beautifully radiant, powerfully evocative of imperial splendor.

Notes for Ormonde Jayne Tsarina:
top : mandarin, bergamot, coriander, cassis
heart : hedione, freesia, jasmine, sambac, iris, suede
base : sandalwood, cedar, vanilla bean base, labdanum, musk

Tsarina is available exclusively at the Ormonde Jayne boutiques in London, UK.

Related reading on Perfume Shrine: Nawab of Oudh by Ormonde Jayne fragrance review (4 Corners of the Earth line), Ormonde Jayne news and fragrance reviews.

Biehl Parfumkunstwerke GS03: fragrance review

GS03 for Biehl Parfumkunstwerke is the acronym for perfumer Geza Schoen's third composition he signs with his initials for the quirky and arty niche brand hailing from Hamburg, Germany by way of New York and more ways than one stands as the distilled signature of his mature work passed down in flying colors. Everything is there: the copious amounts of Iso-E Super (a synthetic material he is famous for using in his work), the airy modern feeling like ambient music, the legibility and at once the wearability of the composition by man, woman or animal (well, I made the last one up, but you know what I mean). The scent gains in warmth and sensuality as the body heats up, the hallmark of a good "skin scent". Like plexi-glass bricks letting sunlight traverse through them, it only looks artificial first time around; familiarity gets it ingrained fast.

photo of Geza Schoen provided for PerfumeShrine use

For Geza, a molecular wizard who questions the very nature of fine fragrance, scent works like an invisible mantle, at once enhancing the wearer's "super powers," the way Superman's cape allows him to reach his flying potential, and creating an enigma as to their definite source (May we recall here his infamous Molecule 01, "an agreeable ambient presence which plays peek-a-boo with my nose" as Katie Puckrik said). Schoen doesn't like the modern approach of mass fragrance anyway: "Fragrance these days is all about naked women on the beach, naked women on the sofa, naked women in the arms of naked men—it’s so boring", he states in no uncertain terms.

For GS03 the concept was a totally modernized, galvanized Cologne, not a rehash. The classic of old, the Eau de Cologne formula (citrusy effervescence with herbal-aromatic accents and a very faint musk in the base) stands for the contentment of cleanliness, since it is routinely splashed on after a bath, but also of exhilaration and total body & mind detoxing; a simple message printed in thick, header bold: spray it on and just feel good about yourself! With a history of more than 3 centuries on its back it also risks coming across as "granny-ish" or maudlin. To avoid that Schoen and art director Thorsten Biehl worked on incorporating contemporary elements and a modern structure. The result reads as unisex, because there are no traditionally very feminine, dainty, pretty-pretty notes, nor heavily burly chest-thumping and gravelly-voiced masculine ones.

pic of Geza Schoen & Thorsten Biehl at work, provided for PerfumeShrine use

The top note of Biehl Parfumkunstwerke GS03 fragrance is as clear as a church bell pealing on a mountain top in the Alps, but at the same time quite soft and soapy-smelling, comprised of a pink pepper note (allied to what can only come across as sweet lemon to my nose) which reveals a less sharp than citrus, slightly fruity-rosy scent carried far by the scent of the alcohol carrier. The rejuvenating scent of juniper gives an herbal accent that recalls the bracing feel of downing a good gin. The lemony touch just aids in bringing forth the herbal aspects of juniper berries. The trick of juniper is clever; it has provided that contented, in-the-know smile I recall from wearing Angeliques sous la Pluie (Jean Claude Ellena for Editions de Parfums Frédéric Malle) and Juniper Sling (Olivier Cresp for Penhaligon's). The gin & tonic combination is as perennially pleasing as a button-down oxford shirt in white; it just works in any situation, on any wearer. It's also effortless, even if you're using Hendrick's. It seems to me that there is also a bitterish artemisia hint in GS03, a tickling of the sinuses which aids the pungent freshness (and some hedione); it would serve as both a contrast and a modifier, rendering the juniper fresher and the rest fruitier by contrast. The anchoring elements consist of the potent musky, cedar-like hum (Iso-E Super) which we have come to associate with Geza Schoen, with an added layer of castoreum, just enough to give interest.

pic of Geza Schoen & Thorsten Biehl provided for PerfumeShrine use

The projection of Biehl GS03 is mild: I catch whiffs now and then and if I lean over the spots I sprayed it's most definitely there, but it doesn't come across as "you're wearing perfume!" (Come to think of it, should anything?)

GS03 is available from the Biehl site, at Scent Bar and on Luckyscent.

Ormonde Jayne Nawab of Oudh: fragrance review

I remember walking around an exhibition on Moghul India at the British Museum, resplendent in the opulence we associate with this particular region and time. The curlicued rupees bearing intricate names alongside triangular flags, ears of wheat and fishes were not strictly limited to Moghul rule, the curator explained; the Nawabs had seized control of their own regions by that time, issuing their own coins, but continuing to cajole the Mughal emperor by keeping his name on the currency. Similarly the latest India-inspired Ormonde Jayne fragrance, Nawab of Oudh, draws upon two different wells: the silk Banarasi saris of India, with their Moghul motifs and their heavy gold work, on one hand and the mystic Muslim tradition of roses and oud resin rising in the air from a censer at the mosques of Persia on the other.

Source: Uploaded by user via Melissa on Pinterest

Understandably, given those references, the perfume smells the way a metallic brocade looks: lush, rich, opulent, draped for elegance. But the artistry of perfumer Geza Schoen makes it modern and wearable too. Despite the by now tired trope of "oudh",  the note so often smelling more like a pack of Band-Aids than the exotic resin obtained by the pathological secretion of the Aquilaria tree when attacked by a fungus, there is none of that contemporary nonsense in Nawab of Oudh. There is a powdery, soft like cat's paws, ambery trail in the drydown, reminding me of Private Collection Amber Ylang (E.Lauder), which envelops the higher notes of green-citrusy brilliance into a cradle of plush. The distinction between phases (drawing upon the classical pyramid structure of perfumes) is here apparent, at least in a binary pattern: the introduction is distinctly separate from the prolonged (really impressively prolonged) phase of the drydown. In essence we have the interplay of raspiness and velvety softness, aided by the texture of the rose. Oud-laced roses have become a dime a dozen lately in niche perfumery, but I will withhold a place in my heart of Nawab of Oudh because it's so extraordinarily beautiful indeed.

And the name? How did it evolve and how does it unite those two worlds, India and the Middle East? Awadh or Oudh was a prosperous and thickly populated province of northern India (modern Uttar Pradesh), its very name meaning "capital of Lord Rama", the hero of the Ramayana epic. Its turmoiled history began with becoming an important province of the Mughal empire, soon establishing a hereditary polity under Mughal sovereignty; but as the power of the Mughals diminished, the province gained its independence. The opulence in the courts of the Nawabs (ruler kings of the Awadh, originating from a Persian adventurer called Sa'adat Khan) and their prosperity were noticed by the British East India Company, resulting in their direct interference in internal political matters, which reached its zenith in the eventual total loss of power by the Nawabs in 1856.

The official info on the scent by Ormonde Jayne runs thus: "Nawab (Ruler) of Oudh is a province of central India. Our perfume is inspired by the Nawabs who once ruled over it. It is a potent blend of amber and rose with a soft oudh edge. Yet surprisingly not one ingredient stands out from the others. It achieves a perfume synergy that defies traditional analysis, releasing a pulsating pungency, brooding and hauntingly beautiful, a rich tapestry of fascinating depths, a jewelled veil to conceal its emotional complexity and extravagance."

Notes for Nawab of Oudh:
Top: green notes, bergamot, orange absolute, cardamom, aldehyde.
Heart: rose, magnolia, orchid, pimento, bay, cinnamon, hedione.
Base: ambergris, musk, vetiver, labdanum, oudh.

Nawab of Oudh along with the rest of the "Four Corners of the Earth" collection by Ormonde Jayne, inspired by Linda Pilkington's travels, is exclusive to the London Ormonde Jayne boutiques at 12 The Royal Arcade and 192 Pavillion Road and at the Black Hall perfumery at Harrods.

Twin Peaks: Ormonde Jayne Champaca & Calvin Klein Truth

Usually the purpose of a Twin Peaks smell-alikes article is to highlight affinities between a higher end fragrance and one which is offered at a comparative price. However it's not solely that. A discontinued or catastrophically reformulated perfume that could be "relived" through experiencing a decent substitute, no matter its provenience, is also worth mentioning. To the latter case I present a comparison between Champaca by British niche brand Ormonde Jayne, which is currently in production, and Truth by Calvin Klein, which has been discontinued a few years already.

via lucacambiaso.deviantart.com

The reason CK Truth for women was discontinued is lost on me. It had everything going for it when it launched back in 2000; from the subtle yet lingering aroma of green bamboo shoots and comforting woody-musky notes to the sensuous advertising and the aesthetically pleasing contours of the packaging, it looked like a much better bet for the Calvin Klein brand than many others in the overpopulated line. The evocation of a woman's skin was sensuous and done with an interesting twist to eschew too obvious a musk note by Alberto Morillas, Jacques Cavallier and Thierry Wasser. It even had its own "blending kit" of 6 key essences (one of which I distinctly recall was a lilac "accord", to my confirmation of the intimacy of this innocent looking flower) to custom mix so as to produce your individual scent combination, a Truth Lush flanker in 2002 and a "sensual bedtime fragrance" flanker -smelling exactly as it name suggests- launched in 2003.

With that in mind it's safe to say CK Truth could be classified under "undeserved commercial flops" as a marketing case study that includes other honorary mentions such as Feu d'Issey and Kenzo L'Elephant. Perhaps the fault was one of timing: By 2003 the advent of "gourmands", i.e. a subcategory of oriental fragrances heavy on the vanilla which mimicked popular desserts smells, was inescapable and the clean, serene, aromatic woody bouquet of Truth was hors categorie.

Champaca by Ormonde Jayne on the other hand, coming from a niche firm, had a clear advantage. It is also "foody", but in the most unusual sense. In fact coming out in 2002 places it at that crossroads mentioned above. And yet, being "savory" rather than "sweet" (in the vanillic or ripe fruity sense), Champaca also pre-empts a trend that took wings by the end of the 2000s; the slightly salty, savory scents which do recall some dish or other, but less overtly than "cupcake" and "cake batter". The cult success of the perfume within the de iuoro limited perimeter of the niche fragrance market was due to its super comforting odor profile. The sweetly creamy, floral note of champaca, a yellow magnolia common in India, was married to the note of steamed basmati rice, itself a nurturing image, Earth Goddess and all.

The inspiration came from a couple who were neighbours to Linda Pilkington when at her first London appartment; whenever they steamed rice, the building smelled cozy and like home. I only found that info later, from Linda herself, but it justified my own impression that Champaca would work great as a room fragrance, one for a cozy restaurant in off-white colors with big sofas around to immerse oneself in like giant cocoons. As the scent progresses the floral element of Champaca is diminished and it turns somewhat "greener" and a tiny bit sour, while still very very soft and non-obtrusive with the low hum that perfumer Geza Schoen is known for.

The Ormonde Jayne seems less "skin scent" than the Klein one overall, the latter being a little tarter and with less of a foody element, but they're remarkably close. Some people notice a third simile with Fraicheur Vegetale Bamboo by Yves Rocher, but I haven't tried that one. If you have please discuss.

Notes for Calvin Klein Truth:
bamboo, wet woods, white peony, vanilla, white amber and sandalwood
Notes for Ormone Jayne Champaca:
Neroli, pink pepper, bamboo, Champaca, Basmati rice, green tea, myrrh, musk.

Related reading on Perfume Shrine: More smell-alikes fragrances on this link.

Iso E Super, its merits, its faults, Geza Schoen and Jean Claude Ellena

The chemistry of fragrances seems like an arcane side-path in the vast avenue of pretty smells. Those who venture there are either chemists, eternal students or people reading perfume boards. On those last ones, Iso E Super is nom du jour due to recent rumours of restricting its use to specific ratios in products (and they're many!) and due to its increasing popularity, some of it attached to the work of master perfumer Jean Claude Ellena who has experimented with its magic properties many a time in the past to glorious effect: Terre d'Hermès, Poivre Samarkande and Déclaration are utilizing lots of it, exploring minimalism: the play of scents note-for-note with no sentimentality attached. Even an entire composition, Molecule 01 by perfumer Geza Schöen of niche brand Escentric Molecules (his Escentric 01 also features it in high ratios along with pink pepper, lime peel, orris and incense) is composed of nothing else but it, diluted in solvent, because the perfumer loved it so! I am hereby reminding you that he is the perfumer who created HSIDEWS for artist Sissel Tolaas and he has collaborated with the London-based niche brand Ormonde Jayne. The theory behind Molecule 01 and IsoE Super was that it would create an appealing effect to those smelling it on the wearer without it being perceived as a "perfume"; the ultimate skin-scent, much like natural ambergris to which it mimics certain aspects would act. Another scent which officially contains it is Maitresse by Agent Provocateur, while the masculine fragrance Fahrenheit by Dior (1988) iincludes a 25% Iso E Super in the compound. In the legendary woody oriental Féminité du Bois by Shiseido, under the maestro Serge Lutens's direction, the material serves as an harmoniser between the plummy effect of the fruits with the violet ionones and the cedarwood bottom notes. Iso E Super is used in so many fragrances today that it would be hard to compile an actual list that would not bore everyone silly! But what the hell is Iso E Super?, you might ask. Let's take matters at the top.

Iso E Super® is the trademark name of aromachemical 7-acetyl, 1,2,3,4,5,6,7,8-octahydro-1,1,6,7-tetramethyl naphthalene and I guess it's pretty obvious why it's called that instead of its long organic chemistry name. According to International Fragrances and Flavors Iso E Super is

"Smooth, woody, amber with unique aspects giving a ''velvet'' like sensation. Used to impart fullness and subtle strength to fragrances. Superb floralizer found in the majority of newer fine fragrances and also useful in soaps. Richer in the desirable gamma isomer than isocyclemone e".

Arborone is the odor active enantiomer of Iso E Super, with its clean woody and pleasing aroma.[1] The uses of Iso-E Super are legion: from bleach and deo sticks to soaps, shampoos, laundry detergents and fine fragrance. Given that its colour is almost transparent to very light yellow it poses no problems in being incorporated in formulae and is also used in the pharmaceutical industry.
Despite the IFF being the company to trademark it, Chinese companies such as Zhejiang Winsun Imp. & Exp. Co., Ltd. do provide it at a concentration of 90% for various uses. Home-made mixes would suggest one part Iso-E Super to 9 parts base, such as dipropylene glycol/perfumer's alcohol (therefore a 10% concentration). Although neat use on skin isn't recommended, minor "accidents" of spillage have not produced anything sinister. Taking in mind that it is quite inexpensive, it is perhaps of interest for apprentices and amateurs alike to experiment themselves at high dilution.

Smelling it in itself one is surprised by how almost non-existent a smell Iso-E Super has; not something one would describe as a smell in so many words, it's unapologetically synthetic and perhaps vaguely cedar-like, slightly sweet. It seems to vanish very quickly and resurface on skin in intervals from time to time very discreetly: The heat of the skin is intergral to its volatilising properly and it seems that any test on paper would not give an accurate perception of its true nature. It is however quite recognisable once you get to sample it and you will have fun detecting it in many major fragrances on the market todat. This subtle "skin-scent" effect is what in perfume-lingo is used to evoke that a fragrance stays close to the skin, not projecting in a wide radius; but also that it has some skin compatibility effect that makes it smell not like a usual perfume. Therefore IsoE Super soon gained the reputation of it acting like a pheromone, that invisible aroma that is supposed to attract same species potential sexual partners and ensures recognition of compatibility between mates. Plainly explained, pheromones act to the vomero nasal organ ensuring that pigs mate with pigs and not rhinoceruses for instance! Much as the matter is exciting and intriguing hower, the scientific community has not been able to conclusively establish validity in the theory of pheromones working in humans so far, although popular mythology is rampant with examples of products aimed to achieve this magical attraction (such as Androstenol, Androstadienone, and Androsterone). In an interview given by perfumer Geza Schöen on the creation of Molecule 01, he intimated:

"When I was introduced to ISO E Super in 1990 I gave it to a friend of mine to wear. We went out to this bar in our hometown and it took only a few minutes until this woman steered straight into our direction to inquire about who smelled so lovely! Since then I knew that this stuff is special indeed. I suggested it to the guy who was in charge of Diesel back then and he said that he felt that this is a bit too much - even for them!" [2]

He's quick to elaborate however that it does not act as a pheromone (that's a misconception if scientifically examined) but that simply it's "not possible not to like it", as no one has ever commented he/she doesn't like its particular smell per se.

Perhaps the most vexing matter to perfume enthusiasts however has been how Iso E Super is one of the 14 chemicals that have been recommended for study by the National Toxicology Program (NTP) with impending restrictions on its use. Ever since as early as 2000 the matter has been in discussion. In a letter by Betty Bridges, RN Fragranced Products Information Network (http://www.fpinva.org/) addressed to Dr. Scott A. Masten, Ph.D. from the Office of Chemical Nomination and Selection, Environmental Toxicology Program of the National Institute of Environmental Health Sciences in 2002 we read the following:

"International Flavors and Fragrance's suggested use levels of Iso E Super is up to 10% of the fragrance formula and is recommended for use in a variety of products (IFF, 2002). Isocyclemone E's (a material with a different ratio of isomers, same CAS# 54464-57-2) suggested use level is up to 30% and is recommended in a variety of applications.(IFF, 2002) [...] Considering Iso E Super's similar structure to AETT and AHTN, two polycyclic musk compounds with known concerns, it is likely that Iso E Super and other chemically similar materials would also bioaccumulate in human tissue, persist in the environment, and have health concerns. There are concerns related to AHTN causing liver toxicity and discoloration. Galaxolide, another polycyclic musk has similarconcerns, but to a lessor degree (SCCNFP, 2000) Chromogenic properties have been associated with neurotoxicity (Sabri, 2002)"

Before publication of the 43rd amendment issued by IFRA it had been rumoured that Iso E Super should be a restricted raw material. This doesn't mean that it is not to be used any more as novices often assume erronesouly. It simply means that it should be incorporated in a formula below a certain level for it to be commerialised (and of course one could do whatever they pleased if they made a do-it-yourself formula at their own labs/homes!). On the other hand another aroma material, Boisvelone (C16H26O) closely related to Iso E Super (but reportedly a little more elegant; I haven't tried it myself while one source[3] reports it as the exact same thing) has disappeared from commercial use. According to one perfumer currently teaching [4] however, a feminine "alcoholic" product (that means an eau de toilette, eau de parfum or extrait de parfum ~generally any product with an alcohol base) there is a limit of approximately 20% of Iso E Super in the final product. Although it might seem like a lot, if you are composing an Eau de Parfum, which means a 15-20% dilution, you're well within limits still even if the entire fragrance consists of Iso E Super. Luckily for all of us, the latest amendement of IFRA can be downloaded here and it seems to make us sigh a sigh of relief for now: Iso E Super is not yet restricted. ** [Please see addition on the bottom for current info on IFRA approved ratio]

Hot on the heels of the sinister rumours was the prevalent concern of perfume lovers whether the fragrances that feature it (with Jean Claude Ellena's most prominently) would suffer from it. It was only the other day that the matter was brought again to the table on this very venue, while discussing Déclaration by Cartier, one of the most influential of Ellena's fragrances. Since the objective of Perfume Shrine is to be very clear in what is only a hypothesis on our part and what is a matter of fact, we took things in our hands to further investigate and the resulting message is even more assuaging, discouraging you from frantic stocking-up of fragrances which you would fear would be unrecognisably altered. The fragrances by Jean Claude Ellena will not be altered or influenced by any -as yet only suggested for the future- restrictions of Iso-E Super ratio as they are already well below the ratio proposed for the restrictions. The information is official and comes from mr. Jean Claude Ellena himself. I hope this article proves useful to you!

Here is a table of Top Ten Fragrances with Regard to Their Content in Iso E Super
No., Fragrance Name (Company, launch year), Iso E Super
[NB. the percentage is in regards to compound, not diluted ready to use product]

1 Molecule 01 (escentric molecules, 2005) 100%
2 Perles de Lalique (Lalique, 2007) 80%
3 Poivre Samarcande (Herme`s, 2004) 71%
4 Escentric 01 (escentric molecules, 2005) 65%
5 Terre d'Hermes (Hermes, 2006) 55%
6 Incense Kyoto (comme des garcons, 2002) 55%
7 Incense Jaisalmer (comme des garcons, 2002) 51%
8 Fierce for Men (Abercrombie & Fitch, 2002) 48%
9 Kenzo Air (Kenzo, 2003) 48%
10 Encre noire (Lalique, 2006) 45%

Ref for table: Schon G. 2008. 'Escentric' molecules. Chemistry & Biodiversity. 5 (6) :1154-8. In June 2008. Verlag Helvetica Chimica Acta AG,Zurich


EDIT TO ADD/AMEND 2011: At the time of writing this was the correct info. As of 2011 however the IFRA industry regulating body has set a maximum dilution limit of 21.4% in the compound. Jean Claude Ellena's scents and the majority of scents using it are relatively safe, as a mere 1% in the formula in enough to provide the qualities it's famed for, but it is the updated info for anyone caring to use it in their own formulae.


References:
[1]Helvetica Chimica Acta, Volume 82, Issue 7, Date: July 7, 1999, Pages: 1016-1024
[2]I heart Berlin.de
[3]Nextbio.com
[4]J'aime le parfum!

Pics from Iheartberlin.de and Hermes.