CLEAN Soft Laundry: fragrance review

 

Perhaps philosophically speaking, clean sheets and laundry scents bring on a sense of control, and maybe this is what lured me into CLEAN Soft Laundry. We yearn for control in so many areas of our lives that it seems tidying up the house and doing laundry is an occasion where that control can be exerted without much resistance. Visiting a spa is another association: fresh warm towels, fluffy and soft, and comforting. Elation. 

 The problem, however, with many of those fragrances in the "clean" genre is that they might project as sharp, piercing, too detergent-like. They are, after all, directly inspired by the scent of laundry detergents, and aim to replicate that moment of happiness—the moment one opens the washing machine and is overwhelmed by the sheer cleanliness of the freshly washed load. And the iconography of them all is associated with blue skies, starched white (that almost blinding white that never hints at cream), and poised ladies who enjoy their own existence rather too much. 

It might all get back to White Linen by perfumer Sophia Grojsman, though that aldehydic composition highlighted soapy notes in a somewhat different retro way. Aldehydic scents, those built on the sequence of so-called fatty aldehydes (C10, C11, and C12) as demonstrated in Chanel No. 5 Eau de Toilette and a group of other classics, from Chanel N°22 and White Linen (Estée Lauder) to Calèche by Hermès, are usually mentioned when the topic is "soapy." 

There is also something about the dryness and clarity of muguet notes (lily of the valley) that enhances the feeling of clean starchiness in a contemporary formula. Pure cuddly soapiness and freshly showered skin also lure in innocent by-standers into making one appearing more sympathetic. They project friendly vibes and bring tokens of peace. Perfect for when out on the prowl wanting to appear totally innocent like a baby, but also magnificently presentable. CLEAN Soft Laundry interestingly is not like the usual sharp detergent-like olfactory profile, though it's certainly a specimen of that genre. It is rather close to Pure Grace by Philosophy, the brand that made ripples in the pond (no pun intended) in the mid-2000s with their light, airy, soft, and unintrusive fragrances before the advent of the gourmands. Perfumer Steven Claise is officially mentioned as the nose behind CLEAN Soft Laundry, and his portfolio shows a penchant for making this sort of scent: Marc Jacobs Cotton Splash 2016 and Charlie White Musk (1997) are both credited to him. 

The composition benefits from aqueous notes, which had been long associated with marine fragrances from the 1990s, and yet there is a different ambience here. Urban and yet radiant, bright and yet soft, like an Eric Satie composition. The scent is lightly floral and airy, like that of the ingredients Numpheal and Florazone. It translates as dewdrops on a freshly washed line of linens in the wind and is ever so slightly sweetish and calm. It's the familiarity that beckons. The fruity note du jour of pear adds a juicy component but never veers into fruity territory. It almost feels like fruit from a terrestrial tree where sparkles of soap and light garland the produce, and where the scented air feels ripe with oncoming rain and electrical forces. And yet... softness. Calm. And zen-serenity. In many ways, CLEAN Soft Laundry is true to its name, and this is precious indeed, especially in the turmoil of international events we're witnessing right now.

Narciso Rodriguez All of Me: fragrance review

 Boring is a disparaging term for perfume such as the latest All of Me by Narciso Rodriguez, since this is a product relying on fantasy: excitement, anticipation, pleasure. However, as we know, boring can smell gorgeous too, just not particularly new or pushing the envelope. And that's fine, we need some boring fragrances too I guess.  

That would have been OK, if Narciso Rodriguez and the Group behind it, Shiseido, actually continued on the road of the white and black "cubes" of the Narciso collection. But it seems that after a while on that road they missed a significant turning or something and the whole trip derailed. 

I have adored the For Her eau de toilette from the first moment it launched and I have been so outspoken about it ever since, starting with Osmoz, that I feel somewhat personally proud of its enduring footprint in the industry. Imagine then my dismay when some of the best in the NR collection, namely the white and black "cube" fragrances have been discontinued. The rest in the collection have not been wowing me either; pretty, yes, but ultimately not advancing the brand. After a while, the subsequent editions in the For Her line, have also become kinda staid and stilted.

All of Me did not make wild promises, it talked about the mainstays in the world of pretty, feminine, office-friendly fragrances that make Chloé scents a popular mainstay in the department store aisles. Lots of women love them and cherish them and they do look good on a vanity, I'll give them that. However the Narciso Rodriguez brand is not Chloé, even though according to official data they did sell 1 bottle every 6 seconds in 2022 (according to the Shiseido website). The NR aesthetics bring on less apologetic versions of pretty, from the models chosen, to the shape of the bottles and the presentation, not to mention the more straightforward fashions themselves.

Nevertheless, the newest fragrance after all this optical expectation seems limp-wristed, hesitant, yet persistent enough in the screechy version of synthesized roses -with a touch of Frambinone maybe?- which bring on the impression that you're poised between something going bad and a headache blooming at the back of your eyes, like intense light blinding you. 

The characteristic musk component of the Rodriguez brand has rather gone amiss in All of Me and only the fabric softener notes remain behind, with an aldehydic touch of soapiness and aquatic tonality buttressing the rose and geranium essences, making them sickly sweetish for my personal taste. Mind you, I'm particularly sensitive to that effect, so your mileage may vary on that score.

All Of Me was created by Dora Baghriche and Daphné Bugey, who have probably been given a brief to follow closely by Firmenich with which they work, and it launched in 2023. The official top note is Magnolia; the middle notes are Rose and Bourbon Geranium; the base notes are Musk and Sandalwood.

Chanel No.5 L'Eau: fragrance review & marketing insights

 Chanel No.5 L'Eau, endorsed by the debutantes of the Chinese press, has been hailed as an innovation, but it's really "new old school". And I'm stating this in a positive light. It's a very likeable fragrance by Chanel which retains the spirit of the classic with a very contemporary sensibility of new beginnings and a freshness that differs from the exigencies of the 1920s, a century later. But its composition is not innovative, rather it makes abstract and elegant (in the mathematical sense) what has been passed down from tradition, in order to appear new. 

To wit, the use of aldehyde C8 is an addition that is not particularly modernist, nor is Australian sandalwood or the fractional-distillation ylang ylang that Polge père (Jacques) and Polge fils (Olivier) have been surely contemplating using for a couple of years now. The balancing act of the fragrance lies in judging how the citrusy freshness extends and rejuvenates the rose in the heart. And how an aldehydic fragrance appears non stuffed, nor "old lady perfume" (explained).

The core of No.5 L'Eau is shifted from the densely ylang and perceptible musk chord that dominates the modern varietals of No.5 to the delicate, wisp-like chord of citrus and rose. Almost a skin scent. By definition the concentration is light, ethereal, reflected in the choice of Lily-Rose Depp as the face of the ads. But why an ethereal version with a youth as the face?

It all started in the 80s when then in-house perfumer, the erstwhile Jacques Polge, created the first real "tampering" of the authentic formula to bring it up to par with the powerhouses of the decade of excess. When you have to keep your footing in the market that saw the original typhoon of Dior's Poison and the lead density of detonator of amber waves that was the original Obsession by Calvin Klein, you have to have a classy and elegant formula boosted to its logical limit. Ergo No.5 received a generous helping dose of the sandalwood synthetic Polysantol which effectuated that smooth, lactic boost that was missing from the earlier versions. No.5 Eau de Parfum is possibly not the "truest" No.5 but it is a satisfying edition that is made with great care.

Chanel continued to keep a very tight, and careful, modus operandi on any and all subsequent editions of No.5. I distinctly and fondly recall the No.5 Elixir Sensuelle which boosted the soapier smelling and muskier elements to render a less faithful but still sexy-as-hell body gel. It encapsulated what Coco Chanel herself had meant for No.5 to symbolize: a clean woman that wasn't at odds with her natural scent. The idea that women could be both sexy and not dirty. After all, her inspiration was a famous cocotte friend who smelled "clean", contrary to society women of the times "who smelled dirty" according to the French designer herself. 

The logical extension could only be manifested in something like Chanel No.5 Eau Première. Indeed praised by almost everyone in the industry for adhering to the original concept, without deviating too much, and at the same time bringing forth a new sensibility, Eau Première was critically praised by critics and bloggers, as well as connoisseur wearers only to be daunted at the fragrance counter by a relative indifference in its modern message. Eau Première, fabulous though it was, couldn't address the needs and wants of a youthful audience who knew No.5 from its legendary course and urban fashion clout, but did not feel confident in pulling it off in real time.

Unlike many, maybe even most, flankers by Chanel, such as Coco Mademoiselle and Coco Noir (extending and renewing the fragrance concept of Coco Eau de Parfum), which had little relation to their predecessor, No.5  l'Eau inherited enough of the original's nucleus to serve as a valid reimagining on the original idea.

Related reading on PerfumeShrine:

Coco by Chanel: fragrance review

Chanel No.19 & Heure Exquise: Twin Peaks

On Classifying Chanel No.19 & perfume review 

What's the True Story of Chanel No.5?

Cultural history: Exposition Chanel

Chanel No.5 Through the Years

Chanel No.46: fragrance review & history

I Don't Want to Set the World on Fire: Imaginative Fantasies

Chanel Les Exclusifs Misia: fragrance review [And a collective Chanel Les Exclusifs link.]