Perfume Shrine: best seller perfumes

Showing posts with label best seller perfumes. Show all posts

Tuesday, November 7, 2017

Best-selling Fragrances for Men: Russia 2011

The point of exploring which fragrances sell best is not only to understand trends, but to predict which fragrance references will be used to gauge the next fragrances to be made. Focus groups work in that way inside the fragrance industry, when developing fragrances, as we have analysed on the Perfume Shrine before, so it pays to pay attention, literally.
The Russian market is a major force to contend with lately, although it has to do more with niche and luxury brands aimed at the affluent (which is its own bag of bones to contend with yet again), however the mainstream sector is not without its own merit. We explored the taste of women with the best-selling perfumes in Russia for 2011 in our previous Perfume Shrine post. Now is the time for men.

via

Here are the top selling fragrances for Russian men for 2011 according to the Euromonitor.

1. Chanel Allure Homme

2. Baldessarini Baldessarini Ambre

3. Gucci Gucci Guilty

4. Dior Dior Homme

5. Givenchy Givenchy pour Homme

6. Giorgio Armani Acqua di Gio pour homme

7. Dior Fahrenheit

8. Chanel Egoiste Platinum

9. Clinique Happy for Men

10. Paco Rabanne XS

11. Hugo Boss Boss in Motion

12. Hugo Boss Boss Pure

13. Paco Rabanne Black XS

14. Paco Rabanne 1 Million

15. Carolina Herrera 212 Sexy Man

16. Dior Higher

17. Gucci Gucci pour Homme

18. DKNY Be Delicious Men

19. Giorgio Armani Armani Code

20. Hugo Boss Boss Selection

21. Versace Verscace Man Eau Fraiche

22. Shiseido Zen for Men

23. Lacoste Lacoste Essential

24. Lacoste Cool Play

25. Giorgio Armani Armani Mania

26. Burberry Burberry For Men

27. Estee Lauder Pleasures for Men

28. Davidoff Champion

29. Carolina Herrera 212 for Man

30. Cerruti 1881

The overwhelming genre choice is for the fougere fragrance family, with oriental and woody only a distant second and third place.

Related reading on PerfumeShrine:

Monday, November 6, 2017

Best-selling fragrances for women: Russia 2011

Best-sellers in fragrance have been a mainstay of the Perfume Shrine blog, because they represent the taste of the average consumer. And any student of human nature is interested in the average consumer.
For this chapter we revert back to 2011 and the women of Russia. The source is an official one, the Euromonitor, and the results are predictable to a degree, still quite interesting to see.
The stats come from buying figures from major department stores concerning scenting needs a few years back.

via

Here are the Russian mainstream market 2011 best-selling fragrances for women on PerfumeShrine.com. Links point to fragrance reviews by Elena Vosnaki.

1. Dior J'Adore
2. Chanel Chance
3. Versace Versace pour femme
4. Estee Lauder Pleasures
5. DKNY Be Delicious
6. Chanel Coco Mademoiselle
7. Chanel Allure
8. Gucci Gucci Guilty
9. Guerlain Shalimar
10. Dior Miss Dior
11. Paco Rabanne Black XS for Her
12. Estee Lauder Sensuous
13. Gucci Flora by Gucci
14. Gucci Gucci Eau de parfum
15. Givenchy Very Irrestistible
16. Clinique Happy
17. Cacharel Amor Amor
18. Gucci Gucci Envy
19. Gucci Gucci by Gucci
20. Dior Dior Addict
21. Lancome Tresor
22. Chanel Chanel no.5
23. Giorgio Armani Code for woman
24. Lacoste Love of Pink
25. Elizabeth Arden Green Tea
26. Kenzo Kenzo Jungle
27. Estee Lauder Pure White Linen
28. Lancome Miracle
29. Hugo Boss Boss Intense
30. Guerlain Insolence

The winning genre choice is for the floral, with floriental competing eye to eye. Fragrance developers, take note.

Related reading on PerfumeShrine:

Thursday, May 26, 2016

Best-selling Fragrances in France & Worldwide: First Half of 2016

"Familiarity breeds contempt" goes an old saying, but in what has to do with fragrance it looks like what people are choosing to wear (and buy for gifts) depends quite a bit on familiarity, both in terms of known and well-liked accords, as well as compositions which have received positive feedback. This is the real reason behind perfume best-sellers, I'm sure, and this is why I have dedicated a specific corner of the Perfume Shrine project to these best-selling perfumes lists (more of which you can see per country and per year on the right hand column of this blog).

For the first half of 2016 the situation is without great ripples, cementing the thought that the mainstream division is going ahead on what is essentially the cajoling of a sweet tooth and of a steady, somewhat sterile, notion of masculinity. Without further ado, here are the results.

For women:
La Vie Est Belle by Lancome is the top best-selling perfume in Europe, as well as the third best-selling globally, behind Coco Mademoiselle by Chanel and J'Adore by Christian Dior. [Compare and contrast with perfume best-sellers in France for 2015 on this link].

It's interesting to note that according to the social media barometer NetBase the French are especially responsive to the brands of Christian Dior, Adidas and Chanel, so this result accounts for more than bargained for.

For men:
Bleu de Chanel is the best-selling global performer in masculine fragrances, behind Acqua di Gio by Armani (surely a case study for its sheer duration) and One Million by Paco Rabanne. [For French results of previous years, please see this list]

The results are officially based on data publicized by L'Oreal and LVMH, first and second respectively in placement for sheer volume of luxe feminine fragrance products. (L'Oreal still holds the first place in masculine scented products volume globally).

Still the big conglomerate companies are the first to admit that without the spectacular rise in niche fragrances, many of which they're acquiring, the perfume sector would be doomed to a decline that mainstream sales wouldn't quite make up for it.

Monday, March 23, 2015

Best-Sellers Feminine Fragrances: France 2015 (first quarter)

Last time we posted a perfume best-seller list on Perfume Shrine, a most interesting discussion sprang in the comments section. That's probably because French women and their fragrance is always a popular topic, France has a wide selection of both low-end, high-end and niche fragrances (plus distinctive classic style) and French women are characteristically non snobbish about them and because, well, discussing what people buy allows for feeling like we can probe into what makes people "click". Sort of "the knack" but in perfume terms.

via viacomit.net

For today's list I'm consulting the French Sephora site, who publish the top-30 of feminine best-seller perfumes in France for the first quarter of 2015. Some unsurprising "modern classics", some upstarts and some mind-boggling choices make the cut. Let's see them in order of sales.

1. La Vie Est Belle (Lancome)
2. Black Opium (YSL)
3. J'Adore eau de parfum (Dior)
4. La Petite Robe Noire eau de parfum (Guerlain)
5. La Petite Robe Noire Eau Fraiche, aka 'Petals' (Guerlain)
6. La Nuit Tresor eau de parfum (Lancome)
7. Si eau de parfum (Armani)
8. Miss Dior eau de parfum (Dior)
9. Hypnotic Poison eau de toilette (Dior)
10.Shalimar (Guerlain)
11.Lady Million (Paco Rabanne)
12.Lolita Lempicka le premier parfum (Lolita Lempicka)
13.Miss Dior Blooming Bouquet (Dior)
14.Flower by Kenzo (Kenzo)
15.Chloe eau de parfum (Chloe)
16.Narciso for Her eau de toilette (Narciso Rodriguez)
17.Flowerbomb (Viktor & Rolf)
18.Angel (Thierry Mugler)
19.Si eau de toilette (Armani)
20.Narciso for Her eau de parfum (Narciso Rodriguez)
21.Eau de Merveilles eau de toilette (Hermes)
22.La Petite Robe Noire eau de toilette (Guerlain)
23.Patchouli (Reminiscence)
24.The One (Dolce & Gabbana)
25.Very Irresistible (Givenchy)
26.Eau dynamisante (Clarins)
27.Nina (Nina Ricci)
28.Rogue (Rihanna)
29.Sweet (Lolita Lempicka)
30.Alien (Thierry Mugler)

It's interesting to note that Guerlain has 4 fragrances on the top-30 list, of which 3 are part of the La Petite Robe Noire stable and its ponies, with only one classic, the perennial Shalimar.

Related reading on Perfume Shrine:

Friday, January 16, 2015

Top 10 Best-Selling Feminine Fragrances: France 2014

Best-selling fragrances lists are a very popular feature of the Perfume Shrine blog and for a reason: they provide probing into the psyche of the masses ~which we perfumistas love to think are distant from ourselves and yet we feel a pang of welcome "belonging" when we find one of our favorite perfumes in them! Ever the optimists, I should wager. Listing also has the added benefit of enraging so many with so little effort, so if you're generally grumpy it's great ammunition as well.
In any case, if you haven't consulted our Perfume Best-Sellers Lists they're all grouped (by country and by year) on the Right Hand Column of this blog, so scroll down to get a look. For this post we venture into France...land of Parisian chic.

the timeless La Deneuve; one of us actually (via)

The French top sellers list of perfumes is always a great way to discuss the cultural differences (or rather the differences we think there exist, please consult my introduction on this article for more thoughts) between American and French tastes in perfumes. After all, the French style of perfume has been very narrowly defined in past decades, though globalization, emerging markets and the rise of industries in other lands has helped change/broaden that.
So without further ado, here is the full list of French best-sellers for 2014 according to the NPD Group analysis of the market:

1. Lancome La Vie est Belle qualifying for 5.3% of the market (66 millions euros)
2. Dior J'Adore (last year's #1)
3. Guerlain La Petite Robe Noire
4. Chanel Coco Mademoiselle
5. Chanel No.5
6. Yves Saint Laurent Opium
7. Thierry Mugler Angel
8. Dior Miss Dior
9. Guerlain Shalimar
10. Kenzo Flower by Kenzo

What do you think? Agree, disagree, surprised?
Share your thoughts in the comments and share what you smell on people in your area if you like!

Related reading on Perfume Shrine:
Best-selling Fragrances USA & France 2013 (1st quarter)
Top 20 Best-selling Fragrances for women in France for 2011,
Best-selling Fragrances UK 2014,
Best-selling Fragrances Brazil 2011,
Top appreciated fragrances France 2012,
Past ascribed gender: Best masculine fragrances for women, best feminine fragrances for men

Tuesday, November 25, 2014

Britain's Best-Selling Fragrances (2014)

These best-selling fragrance lists have their use. Sometimes nodding in comprehension ("ain't that a gorgeous thing?"), sometimes in utter puzzlement ("that dull thing?"), but they always pique curiosity (You can find them all by scrolling the right hand column of this blog). What is out there? Who buys this stuff? Do they wear it a lot? Why are the same fragrances repeat themselves in patterns?

Here's the latest round of fragrance best-sellers for the UK for 2014, according to the Independent.co.uk.

CK One
Chanel No.5
Prada Infusion d'Iris
Chanel Chance
Calvin Klein Eternity
Davidoff Cool Water
Tom Ford Black Orchid
Ralph Laurent Romance
Sarah Jessica Parker Lovely
Estee Lauder Beautiful
Jo Malone Lime, Basil and Mandarine
YSL Black Opium
Gucci Rush

What do you think? Agree? Disagree? UK-dwellers are much encouraged to comment on whether they do smell these around.

Monday, June 3, 2013

Best-selling Fragrances in Brazil (2011-2012)

Brazil is an emerging market for the fragrance industry, what with niche brands catering to the country's tastes (see Batucada or Dior's latest Escale) that lean into a mix between sophisticated and tropical, and with prestige sector wanting to take over more than the little segment that they occupy compared to the local brands, such as Ó Boticario and Natura Cosmeticos. The reason for the latter is of course the high taxes imposed on the prestige perfumes which make purchases more difficult. Yet market forecasts which see Brazil as a major player by 2016 mean that the companies are focusing their undivided attention to this South American country and its olfactory preferences, in a way influencing the production of their fragrant launches internationally.

It's therefore interesting to see which are the prestige market leads in terms of sales volume (according to the NPD):

Feminine Best-Sellers in Brazil:
J'adore (Dior)
Carolina Herrera (Carolina Herrera)
Flower by Kenzo
Hypnose (Lancome)
Euphoria (Calvin Klein)
Dolce & Gabanna pour Femme
Lady Million (Paco Rabanne)
L'Eau d'Issey (Issey Miyake)
Ange ou Demon (Givenchy)
212 Sexy (Carolina Herrera)

Masculine Best-Sellers in Brazil:
Paco Rabanne pour Homme
Polo by Ralph Lauren
212 Men (Carolina Herrera)

As we can see, brands owned by Spanish group Puig are leaders. The style of feminine fragrances includes floral mixes with creamy and woody notes paired to powdery and vanilla accents, with the occasional gourmand touch (chocolate, coffee). Intense soliflores (such as white flowers) is also a big trend, according to experts Claudio Calvacanti (Orlandi's GO Sao Paolo) and Renata Aschcar (curator of the Brazilian Museum of Perfume), from comes the info. Masculine scents are perennially focused on the fougere structure, but sweeter and woody-ambery scents are on the rise.
Are you taking notes?