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For this chapter we revert back to 2011 and the women of Russia. The source is an official one, the Euromonitor, and the results are predictable to a degree, still quite interesting to see.
The stats come from buying figures from major department stores concerning scenting needs a few years back.
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Here are the Russian mainstream market 2011 best-selling fragrances for women on PerfumeShrine.com. Links point to fragrance reviews by Elena Vosnaki.
1. Dior J'Adore
2. Chanel Chance
3. Versace Versace pour femme
4. Estee Lauder Pleasures
5. DKNY Be Delicious
6. Chanel Coco Mademoiselle
7. Chanel Allure
8. Gucci Gucci Guilty
9. Guerlain Shalimar
10. Dior Miss Dior
11. Paco Rabanne Black XS for Her
12. Estee Lauder Sensuous
13. Gucci Flora by Gucci
14. Gucci Gucci Eau de parfum
15. Givenchy Very Irrestistible
16. Clinique Happy
17. Cacharel Amor Amor
18. Gucci Gucci Envy
19. Gucci Gucci by Gucci
20. Dior Dior Addict
21. Lancome Tresor
22. Chanel Chanel no.5
23. Giorgio Armani Code for woman
24. Lacoste Love of Pink
25. Elizabeth Arden Green Tea
26. Kenzo Kenzo Jungle
27. Estee Lauder Pure White Linen
28. Lancome Miracle
29. Hugo Boss Boss Intense
30. Guerlain Insolence
The winning genre choice is for the floral, with floriental competing eye to eye. Fragrance developers, take note.
Related reading on PerfumeShrine:
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