Tuesday, November 7, 2017

Best-selling Fragrances for Men: Russia 2011

The point of exploring which fragrances sell best is not only to understand trends, but to predict which fragrance references will be used to gauge the next fragrances to be made. Focus groups work in that way inside the fragrance industry, when developing fragrances, as we have analysed on the Perfume Shrine before, so it pays to pay attention, literally.
The Russian market is a major force to contend with lately, although it has to do more with niche and luxury brands aimed at the affluent (which is its own bag of bones to contend with yet again), however the mainstream sector is not without its own merit. We explored the taste of women with the best-selling perfumes in Russia for 2011 in our previous Perfume Shrine post. Now is the time for men.

via

Here are the top selling fragrances for Russian men for 2011 according to the Euromonitor.

1. Chanel Allure Homme
2. Baldessarini Baldessarini Ambre
3. Gucci Gucci Guilty
4. Dior Dior Homme
5. Givenchy Givenchy pour Homme
6. Giorgio Armani Acqua di Gio pour homme
7. Dior Fahrenheit
8. Chanel Egoiste Platinum
9. Clinique Happy for Men
10. Paco Rabanne XS
11. Hugo Boss Boss in Motion
12. Hugo Boss Boss Pure
13. Paco Rabanne Black XS
14. Paco Rabanne 1 Million
15. Carolina Herrera 212 Sexy Man
16. Dior Higher
17. Gucci Gucci pour Homme
18. DKNY Be Delicious Men
19. Giorgio Armani Armani Code
20. Hugo Boss Boss Selection
21. Versace Verscace Man Eau Fraiche
22. Shiseido Zen for Men
23. Lacoste Lacoste Essential
24. Lacoste Cool Play
25. Giorgio Armani Armani Mania
26. Burberry Burberry For Men
27. Estee Lauder Pleasures for Men
28. Davidoff Champion
29. Carolina Herrera 212 for Man

1 comment:

  1. Maria11:17

    Goes to prove that in Russia most fragrances for men are purchased by women as birthday, Defender's day (a state holiday dedicated to men, male equivalent of March 8) and/or New Year gifts. I should add, mothers usually buy a gift set. Wonder if it is true for other countries, too...

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