Brazil is an emerging market for the fragrance industry, what with niche brands catering to the country's tastes (see Batucada or Dior's latest Escale) that lean into a mix between sophisticated and tropical, and with prestige sector wanting to take over more than the little segment that they occupy compared to the local brands, such as Ó Boticario and Natura Cosmeticos. The reason for the latter is of course the high taxes imposed on the prestige perfumes which make purchases more difficult. Yet market forecasts which see Brazil as a major player by 2016 mean that the companies are focusing their undivided attention to this South American country and its olfactory preferences, in a way influencing the production of their fragrant launches internationally.
It's therefore interesting to see which are the prestige market leads in terms of sales volume (according to the NPD):
Feminine Best-Sellers in Brazil:
Carolina Herrera (Carolina Herrera)
Flower by Kenzo
Euphoria (Calvin Klein)
Dolce & Gabanna pour Femme
Lady Million (Paco Rabanne)
L'Eau d'Issey (Issey Miyake)
Ange ou Demon (Givenchy)
212 Sexy (Carolina Herrera)
Masculine Best-Sellers in Brazil:
Paco Rabanne pour Homme
Polo by Ralph Lauren
212 Men (Carolina Herrera)
As we can see, brands owned by Spanish group Puig are leaders. The style of feminine fragrances includes floral mixes with creamy and woody notes paired to powdery and vanilla accents, with the occasional gourmand touch (chocolate, coffee). Intense soliflores (such as white flowers) is also a big trend, according to experts Claudio Calvacanti (Orlandi's GO Sao Paolo) and Renata Aschcar (curator of the Brazilian Museum of Perfume), from comes the info. Masculine scents are perennially focused on the fougere structure, but sweeter and woody-ambery scents are on the rise.
Are you taking notes?