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It had been ages since I had last smelled the refined herbal, acrid top notes of Acqua di Parma's cologne, atavistically named Colonia and encased in the sunniest crocus yellow this side of the earth's "omphalos". (Seriously, if there's one shade in the beauty business packaging to rival Hermes's coveted orange and Tiffany's delicate robin-egg blue, it's Aqua di Parma's yellow; a true trademark). It was the mid-1990s, I recall, when I was first taken with the "niche" circuit and when coincidentally Diego della Valle decided to rescue not only driving shoes (establishing the famous Tod's loafer) but also credible Italian cologne resold as a refined commodity since at least the times of Jean Marie Farina. Acqua di Parma was immediately eye-catching but it was the simple, to the point elegance of subtlety (fragrance wearing for the pleasure of fragrance wearing -not announcing any deep and meaningful messages about one's self importance) which cinched the deal. My first bottle found its rightful place on my vanity. The rest is history.
In Alfie, the modern version of the film from 2004, this is all Jude Law, devastatingly charming*, with a full head of hair thank you very much and ruining his marriage with the help of Sienna Miller, used to have on his bathroom shelf: Acqua di Parma Colonia. And who can blame him**? Apparently the scent scored, as scads of females were hankering for his guiles, Susan Sarandon in all her mature knowingness no less. The cineaste reference isn't without peer: reportedly both Ava Gardner and Cary Grant liked and wore Acqua di Parma's classic cologne in the 1930s. Today you can feel like a movie star when stepping out of the bath of any 5 star hotel in the world where Acqua di Parma bath and body products are a sine qua non.
The story of Acqua di Parma goes like this: In 1916 Master perfumers created a new fragrance in a small laboratory in Parma using natural ingredients. It was an unusually fresh and modern fragrance – the first true Italian Cologne. Today Acqua di Parma is still true to its heritage. The fragrances and the packaging are still both hand-designed and Acqua di Parma is an iconic symbol of the refined, exclusive, and purest Italian lifestyle.
The brilliance of Colonia by Acqua di Parma lies in the intensely sunny, succulent marriage of both sweet orange rind essence and bitter orange notes (citrus aurantia from which neroli, petit-grain and orange blossom absolute derive) to the soapy mossiness of the base; it gives a genuinely chyprish scent nuance, evocative of tall cypresses, proudly standing against Tuscany winds, with a backdrop of lemony verbena, delicate rose and a hint of patchouli, like spots of sienna tiles and stuccoed walls silhouetted serenely in the distance. It's enough to shed away your winter stressed shell and bask in the Italian sunshine Ava-style. Who in their right mind could ask for more?
Notes for Acqua di Parma Colonia:
Bergamot, Citrus, Lemon, Bitter Orange, Sweet Orange, English Lavender, Bulgarian or Damascene Rose, Verbena, Clary Sage, Rosemary, Cedarwood, Patchouli, Sandalwood, Vetiver, Oakmoss.
For our readers, we have a luxe gift set of Colonia bath & shower gel, hair conditioner and body lotion in the glorious yellow boxes and bags. Please enter a comment to be eligible. Draw is open internationally till Wednesday midnight. Winner to be announced sometime in Thursday.
*it is my personal quirk that I prefer his portrayal of the murderer photographer in the grim & great Road to Perdition...don't mind me.
** this film still tells you all about the intended audience of the product placement
In the interests of disclosure, I was given the set via a PR opportunity.
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In Alfie, the modern version of the film from 2004, this is all Jude Law, devastatingly charming*, with a full head of hair thank you very much and ruining his marriage with the help of Sienna Miller, used to have on his bathroom shelf: Acqua di Parma Colonia. And who can blame him**? Apparently the scent scored, as scads of females were hankering for his guiles, Susan Sarandon in all her mature knowingness no less. The cineaste reference isn't without peer: reportedly both Ava Gardner and Cary Grant liked and wore Acqua di Parma's classic cologne in the 1930s. Today you can feel like a movie star when stepping out of the bath of any 5 star hotel in the world where Acqua di Parma bath and body products are a sine qua non.
The story of Acqua di Parma goes like this: In 1916 Master perfumers created a new fragrance in a small laboratory in Parma using natural ingredients. It was an unusually fresh and modern fragrance – the first true Italian Cologne. Today Acqua di Parma is still true to its heritage. The fragrances and the packaging are still both hand-designed and Acqua di Parma is an iconic symbol of the refined, exclusive, and purest Italian lifestyle.
.jpg) |
| via |
The brilliance of Colonia by Acqua di Parma lies in the intensely sunny, succulent marriage of both sweet orange rind essence and bitter orange notes (citrus aurantia from which neroli, petit-grain and orange blossom absolute derive) to the soapy mossiness of the base; it gives a genuinely chyprish scent nuance, evocative of tall cypresses, proudly standing against Tuscany winds, with a backdrop of lemony verbena, delicate rose and a hint of patchouli, like spots of sienna tiles and stuccoed walls silhouetted serenely in the distance. It's enough to shed away your winter stressed shell and bask in the Italian sunshine Ava-style. Who in their right mind could ask for more?
Notes for Acqua di Parma Colonia:
Bergamot, Citrus, Lemon, Bitter Orange, Sweet Orange, English Lavender, Bulgarian or Damascene Rose, Verbena, Clary Sage, Rosemary, Cedarwood, Patchouli, Sandalwood, Vetiver, Oakmoss.
For our readers, we have a luxe gift set of Colonia bath & shower gel, hair conditioner and body lotion in the glorious yellow boxes and bags. Please enter a comment to be eligible. Draw is open internationally till Wednesday midnight. Winner to be announced sometime in Thursday.
*it is my personal quirk that I prefer his portrayal of the murderer photographer in the grim & great Road to Perdition...don't mind me.
** this film still tells you all about the intended audience of the product placement
In the interests of disclosure, I was given the set via a PR opportunity.
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