Three Case Studies from 2021 Mapping the Way into 2022: Fragrance Market Cues

 Apart from the pandemic, which made 2021 a very hard year to test out fragrances in physical stores, since testers were removed, there were three significant signposts that pertain to the fragrance market at large and which dictate how 2022 and the coming years will flow. 

 

DIOR & SAUVAGE: Ads and Representation

When the ads for the men's Sauvage Parfum with Johnny Depp first hit the scnreen with images of the wild American countryside, and descendants of Native Americans dancing ritualistically in late 2019, I remember thinking "the only thing worthwhile about this synthetic swirl whichpasses for perfume is its advertisement ”. Being a true harbinger of failure, the ad was harshly hailed as cultural appropriation.

Having no shares in Dior, or in the monstrous behemoth of LVMH to which it belongs, I find that it is one of the few times that the audience proved to be less informed than the house. The counselors of the house had done a thorough research, in order to be completely respectful of the context towards the minorities of the natives. They even named the native people who participated in the project. However, the French connection of sauvage with silk fabrics with a weave anomaly, the most "irreconcilable", was completely lost in the Anglo-Saxon language. Thus in the collective unconscious, as is often the case, the conflation of the name sauvage (= savage) with the depiction of Native Americans, was the strike of death… Advertising was withdrawn in 2020. 

 

Dior exhibited quick reflexes for the main face of the campaign. Johnny Depp's cancellation apropos his trial with his ex wife, Amber Heard, was completed in 2021. And while the lawsuit, which Depp lost, concerned his own lawsuit against the British media for libel, in the public consciousness it was as if every charge against him had been proved. Acting as Pontius Pilate, Dior froze every ad with the old protagonist in 2021. Just 3 weeks ago Dior announced the replacement of the main person in the Sauvage campaigns with the French footballer Kylian Mbappé.

 

How the American public, which is targeted by designer brands, will identify with a person so French and especially with a footballer (a sport that is much less popular in the US than in the rest of the world) is an issue that obviously did not concern them. And the reason is simple. Sauvage sells itself, since its release in 2015, with the intensive promotion that has been given to it so far in stores. In other words, LVMH only cares to be considered politically correct, so as not to risk a second John Galliano controversy… For those who do not remember, Galliano was also (justifiably) fired by Dior when he had an unacceptable anti-Semitic outburst in a Parisian restaurant, which was broadcast extensively.

 

 

Billie Eilish's breasts and the vanilla of her dreams 

 

To say that the American pop singer is the pop phenomenon of the last 2-3 years is an understatement. Billie wrecks havoc on the Net, with her body image disorders, her exposure to porn from the age of 9, her loose clothes that seem to swallow her, and the viral photo shoot for Vogue with corsets. So she released her first perfume , like any self-respecting celebrity. Eilish by Billie Eilish, currently available in the US.

 

 The choice on the one hand of the scent, and on the other hand of the bottle for Eilish, arouses the interest of any student of pop culture. Regarding the actual scent, while one would expect a fragrance as subversive as the image of the young singer - a breath of fresh air in a hyper-sexualized environment that visually projects pop stars as concubines at the very least - is a predictable vanilla. The launch was accompanied by the usual claims that "Billie was dreaming of the vanilla she could not find and decided to make her own". (I swear, I've been hearing this exact tag line ever since Donna Karan introduced her own fashion house at the close of the 1980s-early 1990s). 

 

As for the perfume bottle, it represents a bust of her body, with her breasts overemphasized. The official version claims she personally chose this mold because she is very proud of this segment of her anatomy. Cool I'd say, self-emancipation! Only there's the catch that the company that oversees the perfume project, that is Parlux (who released the perfumes of Paris Hilton among others) probably wanted to compete on an equal footing with the independent brand of the Kardashian sisters, KKW (Kim Kardashian West, from when Kim was still married to Kanye). Said independent company released some very successful commercial perfumes under the KKW umbrella in the last 2-3 years, with bottle-molds made out of the trunk and infamous hips of Kim Kardashian…

 

100 Years of Solitude for Chanel No.5 

 

It sounds like an oxymoron, but it's really not. The most famous perfume of all time does abysmally in blind tests. Typically, when we give it to modern audiences to smell and evaluate it, without telling them what they smell, it is rated much lower than it's really worth. The perfume continues to be produced and sold, but not actually worn! Gifted, symbolically, totemically, but safe-kept… 

 

The Ψηανελ company, however, is very careful in maintaining the legend of Chanel No.5. With various screenings, revealing "reports" about his bottles on the nightstand of Marilyn Monroe (its most famous customer), and snippets in the history of its creation. 

Ernest Beaux, the perfumer of Chanel, actually envisioned his original formula one night in the Arctic Circle, in the ports of the soon-to-be Soviet Union. The generation of millennials and generation Z no longer finds contact points with it. 

 

 A friend, a critic and acclaimed author had said about it, “Chanel N ° 5 remained more wearable than most old perfumes, but it shows its age again. This is not an argument against him. In fact it is just the opposite. There is a royal correctness in N ° 5 that you will not find in a perfume of Comme des Garçons, and an extreme or boldness in Comme that you do not find in N ° 5. As long as you understand what you are communicating with either one or the other.”  

Modern audiences are familiar with vanilla (see Billie Eilish above) in thousands of variations and the soapy sophisticated profile of No.5 looks heavy, formal - and oh mon dieu "old lady"! (age racism for perfumes is the last bastion) This year's 100th anniversary for Chanel No.5 was therefore celebrated with a series of "collectible" body products and items (such as a water bottle and stickers!) called FACTORY NO.5 at stratospheric prices for what they offered… The highlight was Chanel's Advent Calendar, offered at a steep price, with some flimsy products (there were stickers again...), key chains and other such trinkets. The influencers were rampant with calling out Chanel on Tik Tok. And rightly so. For half the  price you could have gotten the advent calendars by Dior or YSL with normal useful products.

 

So corporate hypocrisy got a big churn during 2021. Fragrant market please beware of such phenomena in 2022. 

Annick Goutal Les Absolus Vanille Charnelle: fragrance review

The problem with the term "charnelle" (carnal in French) for Anglo-speaking audiences persists after the online mocking of Guerlain's analogous fragrances (Les Elixirs Charnels or better known as Carnal Elixirs). Of course one might argue it's hard to beat Poupée (doll in French) by Rochas... Nevertheless don't let that distract you from the creamy goodness of the latest Annick Goutal vanilla fragrance, Vanille Charnelle, part of Les Absolus d'Annick Goutal luxury perfumes trio.

Vanilla fragrances can come in various guises and heaven knows one more vanilla is not what is missing from the market, especially at this point. However the polished touch of perfumer Isabelle Doyen and art director Camille Goutal promises a milk bath preceding a lovers' tryst Popaea (Sabena) style.

The butyric note in Vanille Charnelle is held down by two interesting elements making the fluffy base more playful; one is a peppery note that tingles the sinuses with the anticipation of a session of light spanking, the other a nectarous ylang ylang which brings the floralcy of vanilla into focus. Dark vanillas exhibit boozy, dark, whiskey and rum facets, but Vanille Charnelle is more reminiscent of almonds than of booze and has that goose down feel that white musk has when done right.

For Goutal, who had already offered the moderately priced Vanille Exquise, which many vanilla lovers counted among the ones they love, the decision to offer a disproportionately elevated in the posh stakes vanilla sounds rather odd. But vanilla is a known aphrodisiac, as per pop culture (and who can forget the Guerlain claims to Shalimar being cat nip thanks to its rich, dark, leathery vanilla) and it seems one can't have too many in one line. It also ensures a steady interest at the counter...

The luxurious presentation by Annick Goutal in the Les Absolus line, that opens like the scene of a theatre production to reveal a performance by good actors, merits the asking price more than the innovation of the formula. Still...pas mal du tout.


Related reading on Perfume Shrine: 
Annick Goutal news & reviews
Top Vanilla Fragrances: a Series

Guerlain Petite Tortue: new fragrance & re-issue of historical "tortoise" bottle

The Baccarat "turtle" bottle has just been re-issued in precious few numbered bottles by Guerlain and Vogue Russia dedicates a chapter to it, hence the info on notes, availability and design below.

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The original "turtle" bottle (la tortue) was commissioned to the Baccarat studio in 1914 [ed.note: Vogue puts it as 1913] to celebrate the change of address to 68, Champs-Elysées to hold the appropriately named Parfum de Champs-Elysées. The scent was composed by legendary perfumer Jacques Guerlain. The shape of the turtle was an inside joke on the protracted construction work that it took to complete the new beauty shrine. 

Today Guerlain re-unites with Baccarat to issue a contemporary "turtle" bottle, the 4th re-issue* since its original opus, to house the new Petite Tortue perfume. The new tortoise like crystal design follows the craftsmanship of the famed house. The crystal is faceted into more than 80 facets to shed light from all angles and holds 60 ml/ 2 fl.oz.

Guerlain Petite Tortue is an extrait de parfum composed by in house perfumer Thierry Wasser. The scent of Petite Tortue is a spicy floral woody which opens with mandarin and pink pepper into a heart of osmanthus blossoms and fruits accord. The base of Petite Tortue is rounded with incense, vanilla and tonka beans recalling the tradition of Guerlain perfumes. 

Les Dames de Table are responsible for the finishing touches of the special presentation: the enamel cap holder can be accessorized with the customer's initials; in a choice of color and with a golden rim.

The special edition of Petite Tortue is presented internationally by Guerlain in only 47 numbered bottles, each retailing at a whooping € 9500.

*The last time Guerlain re-issued the "turtle" (or sometimes referred to as tortoise online) bottle it held  Extrait du 68 (an increased concentration of Cologne du 68 fragrance by Guerlain)

EDIT TO ADD: New information from Fragrantica suggests the Petite Tortue scent is indeed Extrait du 68.

Related reading on Perfume Shrine: 

Really Expensive Perfume Bottles to Feast Your Eyes On

The Guerlain series: Guerlain News & Perfume Reviews

Upcoming fragrance releases

At the Moment

Though the time for lists is withheld for next week, counting down the minutes to the New Year, I sat and mentally checked all the things which are brightening these few days of rest and play. Enjoy and share yours with me as well. I'd love to read them when everyone is asleep and place is quiet.

Perfuming
This Christmas I'm scenting my home with the Silver Gems candle by Acqua di Parma: the spicy oriental fragrance is a complex melange of bergamot, orange, davana, plum, amber, vanilla, patchouli and cedarwood. It's scrumptious!
I'm also bringing out the sumptuous Guerlain perfumes, such as Attrape Coeur and Vol de Nuit, and of course my vintage Caron's Nuit de Noel (Christmas Eve, how appropriate). If not now, then when?

Reading
Just started Gillian Flynn's Sharp Objects and re-reading Philosophy in the Boudoir, even though contrary to the Marquis' advice I have no daughter. I have put this little tome by Randall Munroe and Society of the Spectacle on my wish list in the meantime for January.

Traditional folk carols from Thrace, sung above in the clip by Chronis Aidonidis

Listening
To Chopin's Etudes as interpreted by Pollini, one of my favorite pianists. And Greek Christmas carols, naturally.


Watching
Reruns of Frozen. It's a favorite in our house, what can I say! On a more personal level, not a very festive choice, but I'm catching up (belatedly, I know) House of Cards. And have tucked the original UK series for comparison's sake in my stocking...

Cooking
I have posted in the past several festive and wintery recipes I like to make, from Pork Care with Dried Apricots and Prunes to the classic Italian Pannetone all the way through Making Your Own Rich Vanilla Extract. And of course the iconic Greek melomakarona honey cookies! Apart from the latter calorie-bombs (which have already been consumed in our house, I'm afraid!), this year I am making Rice Pilaf with Pine Nuts, Chestnuts and Sultana Raisins. It's very tasty, goes well with any meat course and is super easy to make: you just simmer the nuts and fruit in a spoonful of olive oil in a big pot for 4 minutes, then add the raw rice and as much water as required, plus salt to taste.
Bon appetit!

Wearing
This is my party dress. The fitted bodice and pleated skirt make it easy to navigate, the boat neck is great to show off my citrine and gold chandellier earrings, above (apparently so now!).

Makeup
I have said it before, I will say it again. The Transatlantique Collection 2014 by Dior hid a precious gem. Well, it didn't exactly hid it, it was in plain sight amidst the other more "pedestrian" color choices, but still the limited edition detail bugged me enough to delay in getting the coveted item. Mayday #651 lipstick is a g-o-r-g-e-o-u-s red with a raspberry undertone which should fit any skin with a hint of pink or neutral undertones. My go-to choice for Christmas day! And if you want to match perfume to your lipstick, here are some ideas.


Please share in the comments what you're doing these days. 
And don't forget to check back tomorrow for the winner(s) of the grand prize by Tijon! (There's still time to enter a story on this link, if you haven't yet, to be eligible).
We will be having the year's roundup Best next Monday.

The Aesthetic Principle

When you use a synthetic raw material,” said [Thierry] Wasser, [perfumer at Guerlain] “if you know what you're doing you never, but absolutely never use it as a 'substitute' for some natural product. The synthetic is there to be itself—which by the way is something no natural material can be. People need to understand that we design our scents to be specific works.” […]“A work of scent is utterly unnatural,” said Wasser. “Samsara has nothing to do with ‘natural.’ Nature never would or could put it together, but it’s difficult for those people obsessed with ‘natural’—whatever that means—to understand that these synthetics smell like these synthetics and that we use them because they smell like these synthetics."

Vanitas series by Guido Mocafico, 2007 via parenthetically blog

The above comes (brought to my attention by Smedley, an online friend) from a snippet author Chandler Burr included in his reveal of the S02E05 Untitled Series, a project that asks people to smell perfume "blind", i.e. shed of any extraneous marketing or preconceived notions.

The problem is that the movement for "green" living specifically in regard to perfume, championing "less chemicals in our products", relies by its own nature (pun intended) on panic, herd mentality and pseudoscience. A similar streak runs through the anti-vaccination zealots or in people who believe rice crackers and an apple are more nutrient-rich & healthier than a plate of eggs & bacon. Just because something has been vilified in the press or "everyone says so" isn't enough proof to stand scientific scrutiny. But there you go: The hysterics on "green", "vegan", "organic" and "healthier" rely on the gullibility of people who aren't scientists and typically get intensely bored by scientific data or who are convinced Big Pharma is hiding beyond everything. No wonder few among them end up scrutinizing the facts, thus allowing "green marketing"* to get conflated with pseudo-science perpetuating inaccuracies online and in the press.

[*I had a discussion over cocktails with the president of local L'Oreal branch a few years back. He told me "Green is big now, so we promote green". It's L'Oreal, folks!]

It's tempting and easy on the ear to romanticize about "the aromatherapeutic effects of lavender" in your fabric softener and have watchdogs decide whether that should be so or not. In reality, the product you add in your machine's rinse cycle already doesn't contain one drop of real lavender oil. The mere name is a misnomer: lavender "this" and lavender "that" is usually no lavender at all, but a blend of vanilla and musks. That's because this is what people respond well to, according to an old study, its findings based on focus groups, conducted by a huge household cleaning products company. Even Guerlain's iconic Jicky is smart to buttress its own lavender with musk and civet.

Natural (a term that is incredibly difficult to define, since everything is man-treated in some form or other if to be used) is considered better because grown among urbanites sick & tired by the emptiness of a sterilized  existence it implies a "holier than thou" stance of being both informed (wrong, as we have proved) and considerate (wrong again, because relying on faulty proof and twisted medical terms). This desire "to avoid unnecessary chemicals" has greatly harmed the artistic merit and the solid reputation of the all naturals movement.

Perfumers dabbling in all naturals have been quick to sense that and you won't catch the indie & artisanal crowd that I frequently feature on my pages making bogus claims that their wares are better because they're "healthier" or "safer". Instead they propound their artistic integrity operating on a cottage industry level and their independence relying on no one's external funding and not answering to any board of directors. (To bring an analogy: now that Le Labo has been bought off by the Estee Lauder Group how much of their personal touch can survive? Little, judging by the Jo  Malone fragrance brand). More importantly they make their stance that they appreciate natural essences (and natural isolates in some cases, a very welcome addition in my personal opinion) as an aesthetic choice and a bond with perfume's history. 

Neither are niche or luxury perfumes necessarily better (the inherent snobbism of which justifies the high prices asked, making niche & luxury the only sector to show growth in the industry) because they use "better" materials or "more naturals" in their formula.

Don't try to guess via the price. Price is a marketing choice, it's positioning that doesn't directly reflect the formula's cost.

Don't try to guess via the color of the juice either. Fragrances are invariably dyed and the dark, grapes-worthy purple color of your Serge Lutens perfume (Sarrasins?) might not come due to the ingredients, much like the lilac in Vera Wang Princess doesn't either.

Certain luxurious niche perfumes do not contain one iota of frankincense or myrrh, even though they are indeed labeled as "incense", or they don't include even one drop of real rose absolute despite the marketing or the name. This does not diminish them, they are what they are, they connote rather than denote, and perfumery is indeed a game of connotation, of semiotics, of illusion via allusion. "Art is a lie that makes us realize truth", in the words of Pablo Picasso.

Things do not necessarily have to prove themselves in a politically charged or a strictly eco-conscious context when it comes to fragrance in order to capture our attention and ultimately our hearts. They merely ask to be considered on their own aesthetic merits; to be judged by the aesthetic principle. Which is another way to say "the pleasure principle", or jouissance, to use a Lacanian term. And sadly, this is what has been depreciated in our contemporary culture.

The Unwavering Popularity of Vanilla Scents

"Vanilla isn’t plain to product developers. It’s the x-factor in most fragrances, conjuring feelings of craving, warmth and familiarity. Other scent trends come and go, but vanilla shows no sign of waning popularity, fragrance experts say. That is fueling a chase to find new iterations."

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Thus begins the article by Ellen Byron on Wall Street Journal, more of an advertorial for the new Bath & Body Works Wild Madagascar Vanilla, but interesting all the same. Such as this nugget:

"Preference for vanilla appears to form before birth, helped by mothers using and eating so many things that contain it, says Pamela Dalton, a faculty member at Monell Chemical Senses Center, a scientific-research institution. Vanilla can be found in amniotic fluid and in breast milk so people are exposed extremely early on in life, she says. […]
By adulthood, most humans have had so many interactions with vanilla’s scent and flavor that nostalgia drives even more preference for it, says Dr. Dalton, who has studied humans’ ability to perceive the vanilla scent, even at low levels. “We’re very receptive to it, even when it’s blended in other mixtures,” she says."

There's also the Dame Perfumery Scottsdale Black Flower Mexican Vanilla fragrance, out this past summer, which I haven't personally tried but which sounds promising. Vanilla is like the little black dress, an easy solution to a complex dilemma, a sure bet, a staple, the perfect nude lipstick of the beauty world.

Which prompts me to bump up my Vanilla Series on Perfume Shrine which highlighted some of the varieties of styles that vanilla fragrances can take and the top vanilla perfumes in each of them. Always current I suppose!

Happy Valentine's Day with Gorgeous Gift for our Many Winners

I hope that everyone, coupled or uncoupled, celebrates the love that's tangible around us, if we only listen. Let's forget everything that's petty, mean-spirited and snarky and let's think about empathy and how we can reach out to someone. I wish everyone a very happy Valentine's Day and may I proceed with the winners announcement for our fabulous draw for a Tijon Fragrance Lab & Boutique pen & perfume atomizer with authentic Swarovski crystals? Remember, it was about your most romantic story!

Well, I have a fabulous announcement to make, thanks to the generosity of Jovan Van Drielle who is very appreciative of Perfume Shrine and its readership (which is the cream!).
YOU HAVE ALL WON A PRIZE!! Yup, you read that right, each and every one of you who posted a story/comment on that post. (She's amazing, lemme tell you).

What I will need from you in an email (using Contact with TIJON in subject title, so it's clear):

1.a full name and physical address, preferably someplace that someone will be presented to collect, because Jovan will ship via FedEx.
2.a phone number, because the courier requires it for confirmation/arrangements if the need arises.
3.an often consulted email address so that a tracking number can be sent to you for the package.

Jovan specified that she retains the right to ship with another carrier at her discretion for far away destinations depending on the cost.

Great news, huh? Enjoy!

If you're aching to read more on Valentine's Day fumes and perfumes, you can see my own list of My Romantic Perfumes, the collective Love is in the Air series, a game of fit-the-image-fit-the-heroine, Perfumers explaining what makes for a romantic or sexy fragrance (part 1) and part 2, How to Seduce with your Perfume, and an assortment of the most usual categories for romantic potential fragrances: top rose perfumes, top vanilla perfumes and top musk perfumes.

Making your Own Rich Vanilla Extract & Savory Vanilla Bean Sauce (Vanilla Series)

There's something deeply satisfying about making your own condiments at home. The swirls of caramel, the folding of cocoa dust into coconut shreds, the steeping of hot, fragrant spices into boozy liquids wafting their own magic in the kitchen is irresistible for the sensualist in all of us. Therefore when I was researching, while composing my Vanilla Series (compiling a guide into the best vanilla fragrances), I came across some delicious recipes which can whet the driest of lips and put a creative spin to the hands of even the laziest cook.

These are easy to make (I have personally tweaked & tested the recipes to ensure it) and would provide for especially fetching and heart-warming homemade gifts to offer when invited over the holidays. All you'll need are a few pretty looking jars, some bottles and decorative ribbons.

via Pinterest

Homemade Vanilla Extract

The quality of the raw materials is what makes this shine, otherwise it doesn't really require any specific skills. You will need 20 good, real preferably organic black vanilla beans, a couple of liters of premium 80 proof vodka, clear bottles with a cap, and a funnel to decant liquid into, and a week (or a month if you can spare it!) of steeping time.

You start by putting the beans whole (non peeled) into the glass bottles (divide them according to how many bottles you will fill) and carefully decanting vodka till the beans are immersed whole into the alcohol. Cap them and let them sit in a bright spot. The clear liquid will start turning golden, then ambery as the days pass. The longer it sits, it stronger the flavor becomes (same principle as with homemade liqueurs).

When ready you can stick pretty labels on the bottles and put a ribbon around the neck and you're good to go! The boozy, rich vanilla extract can be added in a pleiad of recipes and beverages from freshly made cookie dough instead of commercial vanilla and in meat dishes as an interesting addition to the deglazing of the sauce to cappuccino coffee. Enjoy!

(inspired by Bethanyactually.com)

via Pinterest

Savory Vanilla Bean Sauce 

This is great to pour onto anything that would scream for a little caramel goodness, rich in the taste of authentic Madagascar vanilla, from apple pie or crumble, to ice-cream and speculoos butter cookies or shortbread. Or feel free to experiment, it's as addictive as Nutella.

You will need:

1.5 cup caster sugar
1/3 cup water
1.5 cup whipping cream (of at least 30% fat)
1 teaspoon white vanillin crystals
1 organic vanilla bean (sliced and seeded)
2 teaspoons of coarse sea salt, shredded with pestle and mortar

Put the cream in a big cup and add the vanillin, the seeded vanilla and the shredded sea salt. Stir well.
In a saucepan, heat the water and pour the sugar over medium heat. Let it cook until it gets golden, without stirring (or the spoon would stick at this point and get messy.) Gently move the pan around if you need to.
Add the cream mixture to the pan, stirring with an egg whisker continuously until the hot bubbles go down and it sets.
Let it cool a bit and pour into clear glass sterilized jars. Cap them, turn them upside down quickly (make sure the lid is secure!) and again upside down and decorate with a nice ribbon. They should keep for a week or so in the fridge.

If you want to further aromatize the sauce, you can add the zest of one orange to the water or you can mix the vanillin crystals with freshly powdered cinnamon. It adds a special something.

(inspired by bakedbree.com)

Bon appetit!!

Best Quirky, Spicy, Anisic or Floral Vanilla Perfumes (Vanilla Series) & a Tauer Perfumes Free Perfume Giveaway

First things first and if you think you have a lucky bone in your body, do drop a comment regarding the Advent Calendar that Tauer Perfumes is organizing for the festive season. Today PerfumeShrine is proud to host a giveaway for a free Explorer Set by Tauer Perfumes (seen here) which will be sent directly by Andy from Switzerland anywhere in the world. To enter the draw do comment below with a comment on the post, stating you want to be part of it. Draw is open till Wednesday 8am (my time) and winner will be announced tomorrow.

And now on to vanillas....

The wild card vanillas are among the most unexpected perfumes of all, because they take the most universally recognized note (vanilla) and spin it in ways that you tend to lose sight of it being vanilla that is lurking beneath all the adornments. If you have exhausted the gourmand, creamy, pure vanilla fragrances and shy away from the boozy/smoky vanilla perfumes or if you find that woody vanillas are too nondescript for your liking, then you have a pleiad of suggestions to satisfy your eccentric desire below.

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Atelier Cologne Vanille Insensee: a light take on vanilla with an incense ambience, a "crazy vanilla".
Des Filles à la Vanille Garçon Manqué: very peachy and though sweet & flirty its milky and cedar background almost makes the vanilla take a back seat, a "tomboy", as its name would suggest, perfect for vanilla phobics.
Diptyque Eau Duelle: for something so dry, it's surprisingly lightweight and green, good for all weather conditions.
Guerlain Aqua Allegoria Ylang & Vanille: the vanilla brings forth the nectarous and powdery aspects of the ylang ylang flower, replete with an unripe green banana note in the background.
Guerlain Cuir Beluga: the softest suede oriental with a discernible vanilla note.
Hermes (Hermessence) Vanille Galante: with a delectable lily impression, airy, fluffy, incredibly refined and totally charming, for those who typically look down on vanilla scents as vulgar and cheap, this is enough to make them change their mind.
Hei Poa Vanillier eau de toilette: a tropical take on vanilla, with beach references.
Jo Malone Vanilla Anise: the note of anise with its bittersweet melancholy and savory touch contrasts with the vanilla perfectly.
Korres Vanilla Cinnamon Body Water (and body wash): discontinued as the whole Body Water line (for no good reason!!) this used to be a spicy vanilla that actually managed to not smell foody or Christmas-y, what a loss.
L'Erbolario Vanilla & Ginger: another imaginative pairing for vanilla, the citrusy aspect of ginger lightens the proceedings.
La Maison de la Vanille Fleurie de Tahiti: quite sweet and tropical smelling.
Molinard Vanilla Marine: sounds perverse and therefore demands experiencing it.
Serge Lutens Douce Amere: bittersweet, contemplative, magnificent, a personal favorite ever since it launched.

Do you like quirky vanillas? Do you have some to add?

For a comprehensive view on Vanilla Fragrances in All Their Variations, please consult our Vanilla Series.

Best Woody Vanilla Perfumes (Vanilla Series)

I've said it before and I'll say it again. For vanilla lovers (I mean the fragrant kind and they're legion) every little twist has the potential to make them want to sample and exhaust their repertoire. It's not enough to have dessert-like baking type vanilla fragrances while dark, smoky vanilla perfumes can be too serious and demanding sometimes. For men this presents an even greater problem: in the kakistocracy of cheap, syrupy vanillas addressed to air-headed teenagers popping bubblegums, i-Pods super-glued to the ear and slouchy PVC bags dragged above butt-crack revealing jeans, finding something that excels and is gentlemanly at the same time becomes an exercise in futility.

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So, yes, a more sophisticated category playing on the register of B flat minor is apropos: appearing calm, composed, unruffled, though there is something more volatile hiding under the lid.
(If you'd like to see some E-flat minor vanillas -I feel weird just typing that, can vanillas ever be eccentric?- you have to wait for the next installment in the Vanilla Series.)

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Annick Goutal Vanille Exquise: angelica and guaiacwood make this vanilla very unusual with a melancholy backdrop
Ava Luxe Vanilla Musk: though purported to be musky, this isn't funky, but rather woody, milky and with a nice coziness that is not foodie
Bvlgari Black: brawny, with rubber notes that become gentle very soon
Dior Homme Intense: a masculine vanilla, with a nice elegant background that keeps it from becoming nauseating sweet
Kiehl's Vanilla and Cedarwood: austerity meets vanilla, there you go little miss!
Korres Vanilla Freesia Lychee: don't mind the "components" on the label, this smells of chypre-woody with a slice of Coco Mademoiselle
L'Artisan Parfumeur Dzing: this is the smell of antique, used book stores, soft and animalic and very very intelligent indeed. A cult favorite composed by Olivia Giacobetti.
Le Labo Vanille 44: this Paris city exclusive is poised between a delicate French madeleine and smoky black tea
Montale Boise Vanille: many of the Montale fragrances are orientalized, but this is maybe the most approachable.
Parfumerie Generale Cadjmere: the Mediterranean woods of myrtle and cypress join Brazilian rosewood to put a decidedly sombre feel to vanilla (one of the beloved ingredients for Pierre Guillaume).
Rochas Man: a unisex take on woody vanilla with a hint of coffee, marketed to men but enjoyed by women as well, and composed by calorific "dishes" master chef Maurice Roucel
Serge Lutens Un Bois Vanille: the reference woody vanilla, it infuses the woody spicy blend of Feminite du Bois with a silky veil of vanilla fondant.

Do you like woody vanillas? Which are your favorites?

Best Dark, Smoky & Boozy Vanilla Perfumes (Vanilla Series)

Despite "dark vanilla" sounding like an oxymoron, if there ever was one, the collective fantasy of just this trope suggests the dedicated quest for a powerful aphrodisiac; dangerous like a femme fatale, but at the same time tried & true like one of the few fragrance notes that can be universally picked with no great difficulty. Maybe "dark" is meant in the sense of sinister, a little evil, a little perverse. I can see that.

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Vanilla scents by their very nature tend towards the oriental fragrance family, more specifically the gourmand fragrance sub-genre, but this category of smoky, boozy vanilla perfumes with off notes of malt, whiskey, rum and pipe tobacco are more than any other marking their territory in the Orientals like it's nobody's business. For that very reason, they're recommended to lovers of resinous, balsamic fragrances who can thus learn to appreciate the merits of vanilla. If you always eyed vanilla perfumes as the bimbos of the perfumery world and considered yourself a languorous odalisque instead, this is a useful exercise, if only to divest yourself of certain prejudices; any material is pliable enough in the hands of a skilled and imaginative artist.

Guerlain is probably a necessary stop in this adventurous road; even master perfumer Ernest Beaux (working for Chanel) complained that his vanillas turned into creme anglaise, while Guerlain's turned into...Shalimar. 

The perception of darkness or booziness in vanilla versus chaste "vanilla" probably starts at the kitchen. In the United States cooking vanilla is sold as a liquid form extract that is diluting the white crystals of vanillin in carrier alcohol and other fillers such as burnt sugar (which usually color the liquid a welcoming caramelic shade). Furthermore, the naming of a certain type of vanilla as "Bourbon Vanilla" (after the Bourbon royal family of France who held a claim on the Réunion island where this is produced) further complicates the mind into believing one is smelling...bourbon whiskey!

It's here important to differentiate with amber fragrances (parfums ambrés in French) which, although traditionally built on labdanum and vanillin (a trope of the late 19th century), form a separate category, characterized by a powdery, softly enveloping and animalic quality. Both tonka beans and benzoin resin both have naturally vanillic aspects which are therefore put to the fore in that context. This confusion between "ambers" and purer "vanillas" makes no great practical difference to the wearer (one's interpretation is subjective), but it's something that needs to be mentioned from a technical point of view.

Here are some of the darkest and more suggestive vanilla perfumes you can ever dream of getting your hands on. Feel free to experiment!

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Cacharel Gloria: especially the body oil is a gloriously deep, nuanced vanilla (Though discontinued it's a good alternative to the super expensive Spirituelle Double Vanille -see below- and therefore to be pounced on when you see it for sale)
Dior Hypnotic Poison: a bitter almond laced vanillic elixir which is quite powdery. Cult best-seller, a bit thinned in recent edition, more of a fully fledged oriental than a simple vanilla
Chanel Egoiste: marketed to men, snatched by discerning women who like creamy notes of vanilla in a complex blend
Givenchy Organza Indecence: a spin to the original floriental Organza, this vanillic counterpart is flashier and has a rum & cola rather than a kir royal when out at night.
Guerlain Jicky: clearly this lavender fougere it's not all about the vanilla, but especially vintage renditions full of meowing civet make the note gain a mischievous facet that reminds me of the two faces of Janus (Its contemporary spin is Gris Clair by Serge Lutens).
Guerlain Spirituelle Double Vanille: THE reference for boozy vanilla fragrances, it encompasses all the treacle aspects of the genuine vanilla pods. But it's not about darkness, it's about luminosity, about sparkle, about golden incandescence, even if most would unimaginatively call it ...."dark".
Guerlain Shalimar Ode a la Vanille: a more approachable path to the classic of classics, Guerlain Shalimar, with more of a vanilla focus (Shalimar Ode a la Vanille au route de Madagascar and Shalimar Ode a la Vanille au route de Mexique are simply limited annual editions of the same perfume). Shalimar Parfum Initial is also a credible way to get initiated in the cult, as is (with a more lemony touch), Shalimar Light/Eau de Shalimar. 

Of course if you're trying the above flankers of Shalimar, it would be a great injustice not to sample (in all its different concentrations and vintages) the ORIGINAL bronze-skinned deity that is the classic Shalimar. More of an amber oriental than a pure vanilla, however its vanilla component is twisted, romantic, mysteriously creamy and animalic smelling. Just so.

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Indult Tihota: an expensive vanilla that mentally conjures chestnut brown silk
L'Artisan Parfumeur Vanille Absolument (previously named Havana Vanille): a boozy and tobacco-laced vanilla that maintains a precarious equilibrium like a trapeze artist
La Maison de la Vanille Noire de Mexique: a more economical alternative to Tihota (see above), it highlights the geographical variety (as contrasted to Madagascar)
Martine Micallef Vanille: a not-for-young-girls vanilla blend, rich and nicely boozy, quite polished in the genre. In fact, and said in passing, Parfums M.Micallef have a whole line devoted to vanilla (M.Micallef Collection Vanille), so check their variations out.
Mona di Orio Les Nombres d'Or Vanille: spectacular, dark vanilla, dry and earthy with a bit of rum nuance, its spices in check, masterfully blended
Patricia de Nicolai Vanille Tonka: tonka beans have a natural vanillic facet, which is treated with a smoky note of frankincense given even citrusier facets by the addition of lime
Perlier Carribean Vanilla Coffee: coffee is a natural complement to vanilla, its roasted side keeping the sweetness in check
Tom Ford Tobacco Vanille: if you always sought a sweet, dense pipe tobacco scent but came to "close but no cigar" conclusions, this Tom Ford doesn't disappoint; just be careful with dosage, it's very sweet and potent, though curiously enough not overpowering
Yves Rocher Vanille Noire: like its name suggests, a darker vanilla, really well done on Rocher's part and among their upscale offerings

Do you like dark vanilla fragrances? Which are your favorites?

Best Foodie, Succulent, Dessert-Like Creamy Vanilla Perfumes (Vanilla Series)

If you have always felt that vanilla cupcakes look all too Barbie-style, blonde girl in a mini skirt and bright pink lipstick with an impossibly flat belly to be actually consuming them, you're not alone. I'm right there with you. Vanilla fragrances can be the olfactory equivalent of a bimbo, 45 years of feminism thrown with the bath water, celebritoid wannabe or even white trash; but when they're good, boy, are they good! What I'm saying is there is absolutely nothing wrong with craving a vanilla scent from time to time (would you have said the same thing if it were chocolate?) and this comes from a sworn vanilla abstainer.

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The real peril I guess is in wanting a pure baking-type vanilla scent which can come across as having spilled vanilla frosting all over yourself (a fun idea for a romp in the bed or a kid's party but not much else, though Jennifer Love Hewitt has other views). It's also all too common to have plain and cheap vanilla scents turn "plastic" on skin, a very synthetic smelling "note" that when overdosed can even have an alarming burnt hair facet (exceedingly common in candles, room sprays and a few store ventilation systems which has probably turned off many of us off vanilla scents).

So what do you do?

One solution, Jennifer-Love-style, is if you have a favorite cooking type vanilla extract (in liquid form), to steal a drop of two from time to time to put at the base of your neck. Food grade means it's safe for skin use. Or you can consult my guide to foodie and creamy vanilla perfumes below. The following suggestions even though very much belonging into the gourmand orientals perfume family (fragrances directly inspired and reminiscent of desserts, from said cupcakes to creme brûlée and vanilla bean poundcake) are carefully selected to hold the vanilla in check; frou-frou and all around good fun, but not brain dead all the same!

Aveda Vanille Absolue: a perfume oil that emits comforting baking vanilla fumes around as your body heats up, much preferable to more evanescent body sprays. In fact vanilla scents in oil form are a good idea in general because they project subtler and mix with your own "musk" to produce a unique smell.
Britney Spears Curious in Control: smells like mouth-watering, crisp on top, melting below, creme brûlée (To my perfume critic status's shame, I would never have tried this, were it not for an ingenious perfume lover, Teacake, who sent me a mystery decant in the mail with no label on eons ago)
Burberry Brit: especially the eau de parfum is for those with a sweet tooth, the tonka bean's vanillic and almondy facets highlighted
Comptoir Sud Pacifique Vanille Abricot: in a line full of vanilla fragrances, this is popular for a reason, taking the fruity, lactonic heart of apricot and injecting it with a good dose of vanilla without making it cloying
Comptoir Sud Pacifique Vanille Coco: a tropical dessert, a little goes a long way, recommended if you like coconut (I don't as a rule, but you might)
Jessica Simpson Fancy: among the better celebrity scents, this is very popular with notes of almond and caramel but a predominant vanilla

Kenzo Amour: a vanilla rice pudding (hold the cinnamon), very nicely done, a simple pleasure you need not feel guilty for
L'Artisan Parfumeur Vanilia: discontinued, but in the words of supermodel Paulina Porizkova who was a fan, the best "ice cream cone" scent with a hint of smoke, built on the sugary aromachemical maltol
Lavanila Laboratoires Pure Vanilla: like its name says, the scent of unadulterated yummy goodness
L'Occitane Miel & Vanille: a cult favorite, this ingenious mix is both delicious and intriguing, but, alas, discontinued (though you may find a bottle in auctions or swap with someone)
The Body Shop vintage Vanilla oil perfume: the old version smelled like pure essence of freshly baked vanilla cookies (The newer version is just not the same in terms of cuddliness; if you're there nevertheless the Madagascar Vanilla eau de toilette is nice enough for an inexpensive fun play on a light vanilla).

If you're a man, you're often left out when considering sweet vanilla scents. There is one that can be easily hold of, Givenchy Pi, popular with men and women alike, although caveat emptor I personally think it's too sweet and can become too much. If the same applies to you, check out my list for Top Woody Vanillas, Top Quirky, Spicy, Anisic and Floral Vanillas or Top Dark, Boozy and Smoky Vanillas (upcoming).

Do you like pure, foodie vanillas? Which are your favorites?

The Quest for the Perfect Vanilla Perfume (Vanilla Series)

In moments of mental inertia, I tried to note down every vanilla fragrance out there and then critically assess it. A task as easy as climbing Mount Kilimanjaro with bare hands and feet clad in Louboutins. There are virtually thousands of perfumes (not to mention body products) with a predominant vanilla impression, all vying for the "best vanilla fragrance in the market". And it became especially difficult taking into account that vanilla -like rose- is one of those fragrance notes that tend to leave me with a "huh, is this all there is to it" face; no doubt due to saturation of the market, unidentified traumatic experiences buried into my deep unconscious and the fact that I don't like "easy" things. And vanilla, no matter how you slice it, is "easy".

Easy in the sense that it is comforting, it provides cushioning, insulation from the cruel cold world, a retreat to the womb and the primal joys of breast milk and sustenance. Breast milk is indeed lightly vanillic, sweetish in nature (don't ask how I know) and it's no accident that baby food (as well as many baby care products) are lightly flavored and/or scented with vanilla scent, nor that men are, allegedly, attracted to the scent of vanilla acting as an aphrodisiac. (It's best not to dwell too much on what Oedipal complications such an assertion would imply in Freudian terms.)
According to the Australian Orchid Society, "Old Totonac lore has it that Xanat, the young daughter of the Mexican fertility goddess, loved a Totonac youth. Unable to marry him due to her divine nature, she transformed herself into a plant that would provide pleasure and happiness – that plant was the Vanilla vine. This reputation was much enhanced in 1762 when a German study found that a medication based on vanilla extract cured impotence — all 342 smiling subjects claimed they were cured."
Of course one would have to go for organic, natural vanilla extract for that, surely (not to mention that raw beef meat was also considered an aphrodisiac for men in the early 20th century and let's see how many listeria cases there were because of it), but that never stopped the advertising machine from claiming claims they can't support. Personally I have yet to find the man who is mesmerized by pure unadulterated vanilla. It's believe it's just a component with familiarity value to them when picked in a blend; would you have expected them to recognize vetiver, saffron, Ambroxan or ylang ylang? I didn't think so...

Vanilla's appeal is actually much simpler than all that: it's a mental connection with a time when we felt nurtured. Or rather vanillin is. But let's take things at the top. 

Vanillin is not exactly vanilla, as it lacks the depth and richness of "real vanilla" (Vanilla planifolia). This simple molecule, and ethyl vanillin as well, are routinely produced not from the vanilla orchid (an exotic plant that bears dark, blackish pods that when sliced yield their aromatic essence, rich in -yes- vanillin) but from lignin (a byproduct of the wood pulp industry) or from guaiacol. The form that vanillin is routinely presented in commercially is whitish crystals available for baking at the aisles of supermarkets across Europe or diluted into a carrier liquid in the USA. Scents that highlight vanilla can be simple, foodie stuff focusing on, exactly, baking vanilla (i.e. vanillin) which brings on memories of baking with mum, or they can be much more complex affairs where boozy notes reminiscent of rum or whiskey appear and regress at times. Vanilla perfumes can even lean tropical, with floral facets that recall coconut and sweet nectarous leis to the point you can hear the tam-tams in the background. There are perverse, marine vanillas, outré and left field, and there are anisic or spicy vanillas which are not as wholesome as the butter cookies you baked with your grandmother. In short, there are as many variations on vanilla as there are in...well,  there aren't that many variations in vanilla sex, but you know what I mean. 

So here begins a guide into the Top Vanilla Fragrances, which will take the form of a Perfume Shrine series, so as to tackle each and every category, therefore making it easier to pinpoint just what you like and hopefully branch out a bit more. While there we will question received wisdom, dispel some common myths and re-ascertain truths where they may be.

It did take me a while to arrive at the selection, so you won't find everything under the sun in those posts, but if you have a suggestion that you consider particularly good to miss, please add it in the comments below. If you stumbled on this post through Google and want to read about Vanilla Perfume Recommendations, please click on the Vanilla Series tab here.