Showing posts sorted by date for query IFRA. Sort by relevance Show all posts
Showing posts sorted by date for query IFRA. Sort by relevance Show all posts

Thursday, April 11, 2013

La Belle Epoque in Clove-Scented Buds & Modern Carnation Fragrances

There's something about the imaginary buds of pepper and clove that conjure the drawing rooms of La Belle Epoque, where carnation bouquets were bursting off their vases, and of funereal wreaths heaving with the sadness of the vanished; an illusion, an unaccountable stay of execution, the carnation blossoms. This tightly swirled affair of fragrant petals, so disregarded, so pedestrian, so much of a filler flower. And yet...From deep beneath its corolla comes the scent of a bygone era and the remnants of romance; a spicy effluvium that speaks of anticipative prom corsages as much as of hidden passions.



REFLECTIONS ON AN WEARY EYE

Oscar Wilde himself, king of hidden passions, was infamous for his allegiance to the curly blossom which decorated his groomed attire, as much as his homoerotic proclivities; it was "The Green Carnation", a short-lived but widely read scandalous novel from 1894 that supposedly reprised the illicit love affair of the Irish author with Lord Alfred Douglas, which damaged his reputation beyond repair and was held against him in a court of law. Subsequent lore even goes as far as to suggest that the green carnation on his lapel was a nod to the Parisian pederast scene, and yet there is absolutely no evidence to suggest that it was so; in fact were there any shred of truth in that claim it would have been presented during his libel trial regarding the Marquess of Queensbury. But such is the nature of the flower; it provokes with both its voluptuous appearance and its spicy bouquet which removes it from the realm of the chaste and the virginal into the territory of the fierce. After all, in the language of flowers a deep red carnation stands for mad love and affection. Pink and white carnations on the other hand represent a mother's love, enshrined into becoming the official Mother's Day blossom, inspired by the religious tale of having sprang from the earth from the tears of the Virgin Mary weeping for her son on the cross.

If your only acquaintance with carnations (Dianthus caryophyllus) is the refrigerated, florist shop, overbred kind that fills bouquets of more posh flowers in need of a larger budget, or sad, funeral wreaths, the jolting into smelling the vanilla-laced yet oddly phenolic, smoky pepperiness of a good garden variety -such as the Sweet William or the revived Malmaison carnations (reprised in the now discontinued Floris fragrance by the very name), huge and headily fragrant- is enough to make you reconsider.

Most carnation scents harken back to old days quite factually. The incontestable Poivre and the diluée Coup de Fouet, both Caron, are badges of another era, when a Cruella Deville warmth emanating from a plush fur coat was considered the height of chic instead of an invasion of private space and asinine disregard for animal rights. Bellodgia, another Caron, this time more romantic rather than baroque, with its sweetish, soft halo was a huge success when it came out in 1927, reminiscent of Italian vacations. Today it is considered nostalgically retro, too signora for today's signorinas. Ernest Daltroff, the maverick perfumer and founder of the French house, was extremely fond of carnation, nevertheless, injecting it along with his equally beloved Mousse de Saxe like a stealth superpower in almost everything he made. It is unfathomable to speak of carnation fragrances without mentioning the Caron canon; En Avion, Or et Noir, Le Troisieme Homme...there's no end. Even in modern Caron releases, such as the liturgical leaning Parfum Sacre, carnation plays an important role, it's a true fetish!

The prime of carnation fragrances came in the 1920s and all the fragrances of the period are specimens constructed on cloves, with which carnations share facets, as we will see further on. This genre, a, harmonious spicy blend, was considered evocative of the tropics, fanned on cardamom, coriander, cinnamon, cloves and pepper, alongside heady, narcotic flowers, in tune with the Orientalism that pervaded the roaring 20s. Guerlain even revisited this idea with their modern Terracota Voile d'Ete a while ago. Most of those fragrances however, like Oeillet Fane by Grenoville, Patou's Adieu Sagesse or Lancome's Fleches, have all but disappeared with (almost) no trace. Blue Carnation by Roger & Gallet was very popular, ensuring a continued existence, but it finally capitulated; the 1937 scent's been discontinued to the dismay of many; at least the soap survives. If we know and recognize a carnation in a complex blend today we owe it most of all to the enduring success of L'Air du Temps by Nina Ricci, the fragrance which in 1947 consolidated what Coty's L'Origan had inaugurated in 1905 and which L'Heure Bleue made impossibly romantic, the spicy floral. Indeed L'Air du Temps owes a lot to the spicy chord inside its complex, nuanced heart, making the fragrance piquant instead of merely soft and pretty.



This trick is carried over to other fragrances, sometimes NOT specifically within the soliflore category, following the Ricci paradigm: Charlie (Revlon), Norell (Norell and later Revlon), Balahe (Leonard), all take carnation to the bosom to inject a much needed accent, even in greener compositions. Some even take things further, proposing the spicy floral in an orientalized blend, such as Vol de Nuit (Guerlain), Dioressence (Dior) Opium (Yves Saint Laurent), Cinnabar and Spellbound (both Lauder) the original Poison (Dior), Roma (Laura Biagotti)..... The carnation there imparts a fresh spiciness amidst the heftier elements. We might as well see the breakthrough of this latter trend in the potent carnation direction of Tabu by perfumer Jean Carles.

Contemporary creators are not indifferent to such a fierce adherence to this passionate note: Jar's Golgonda behaves like a grand-daughter to Coup de Fouet, clotted cream inside the fieriness, one can almost picture it on the proverbial feisty red-head. Diamond Water is still carnation, but lighter and more transient, with a metallic quality, like a cross between Parfum Sacre and Bellodgia. Garofano, dense and almost thorny to wade through, by Lorenzo Villoresi, is a successor of the hefty tradition. Modern fragrances with a rather light-hearted, unisex character include Dianthus by Etro and Comme des Garcons Carnation from Series 2 Red. Masculine scents, incontestably virile, also utilize carnation for good measure: look no further than Equipage by Hermes, Cacharel pour Homme, Tabac Original (Mauer & Wirtz), Worth Pour Homme and the classic standby Old Spice.

THE PERFUMER'S ART

Eugenol and isoeugenol are practically inseparable in nature so it makes sense to use both when constructing a carnation accord. The former appears prominently in cloves, as well as in allspice and bay leaf, but also in basil and floral essences (rose, ylang ylang, jasmine), while the latter (detectable in nutmeg and mace) is more floral-balsamic, accounting for a truer "carnation blossom" scent.

L'Artisan Parfumeur's wondrously natural-smelling and deliciously soft carnation scent, sadly discontinued, Oeillet Sauvage, was based on two main floral components: rose and ylang ylang, no doubt aided by spicy accents. Etro's dianthus is a similar take. Guerlain experimented in Metallica, renamed Metalys, when the band objected. The whole exercise proved unpopular however, making the remaining bottles rare collectibles. Maitre Parfumeur et Gantier Soie Rouge is a rich, satisfying carnation with a generous side of good materials. Prada has Oeillet in the boutique exclusive line.
originally taken by Dimitri Dimitriades (sorceryofscent.com)





"Natural rose extract and ylang essential oils are the real thing: rich in depth and volume, varying in quality and ...expensive. Especially the rose oil. The "cheat" there is to use nice and cheaper rose and ylang bases provided by industry. Mostly synthetic, but doing the trick for the large scale markets." says Andy Tauer of niche line Tauer Perfumes. Rose is exactly the trick in Eternity by Calvin Klein; the scent smells like carnations, but is built on roses.

The molecule 4-vinyl guiacacol, coming from grape-drived percursors in yeast and must, is an interesting proposition: in white wines it has the double edge of appearing like a fresh carnation in dilution or a dense clove off-note in concentration. The crucial percentage is dependent on grape variety, yeast strain used and the fermentation process, a delicate balance which shows the secret bond between carnation and cloves best of all.


Regardless of carnations falling out of fashion, the sweet-spicy note is frequently part of both women's and men's fragrances, and will remain so in the future. A number of compounds with a carnation character have been invented, supplementing the above stated naturals. Benzyl isoeugenol, or 2-methoxy-1-(phenylmethoxy)-4-(1-propenyl)benzene, a solid with a balsamic note and a powdery carnation-like sweetness, and Methyl Diantilis ® (Givaudan), or 2-ethoxy-4-(methoxymethyl)phenol, which has a sweet-smoky odor with powdery aspects reminiscent of carnation are two of the most popular ones.

The main constituents in the spicy bouquet of carnation are eugenol and isoeugenol. It is therefore unfortunate and foreboding that these substances are greatly rationed in the recent specifications of the SCCS and IFRA directives, signaling a recalibration of how a carnation accord is constructed in perfumery. But not all is blek: Eugenol is strong enough, even in the 0.5% limit in the final formula and new discoveries promise to preserve this retro spicy note.
Lately carnation is revisited anew: Vitriol d'Oeillet is a very recent release by Serge Lutens, steeped into the gothic and mystical ambience for which the maestro is known. If Lutens is doing it, everyone will soon be doing it.


Friday, March 29, 2013

Demonizing Perfume with the Evangelical Conviction of Erroneous Fact Splashing

Live a more natural life, a more organic life, eat fresh produce, use natural products...it all sounds totally desirable and, well, common sense, doesn't it. Who wouldn't want to be able to say "I'm doing the very best I can for my health and my children's future"? Eco-awareness is indeed a most significant and noble cause. But to leap from this to an evangelical Dr.Kellog persuasion, often removed from solid scientific facts, or -worse yet- just brushing on them for added conviction, veers into a crusade for sanitation of everyday life which tends to deprive people of the small pleasures left us in favor of an ultimately unattainable goal shimmering with promise in a future that is uncertain. But let's take things at the top. The other day an article called "Secret Scents: The Hidden Chemicals in Fragrance" came to my attention thanks to a popular forum. It was posted in the best of intentions for fume enthusiasts who are interested in such stuff. The problem is the article is misleading. I mean, totally.

The Women film still (1939) via themotionpicture.net
It is easy to lose track of just how things actually work, especially if one isn't immersed in research (and even then, one tends to be immersed in one field of research to the exclusion of others to a comparable level, which makes trying to get to the bottom of anything a really hard and prolonged task). In light of that, let's clarify I'm no medical doctor, but I have more than one university degrees, which if nothing else teach you the way to approach things from a scientific point of view. I'm also in conversation with relatives and friends who are members of the international scientific community, in some cases into the medical and biology ones, so I feel like I'm not taking too many liberties by posting the following.

Browsing the site on which the article was published I came across some interesting preliminary insights. The host is Maria Rodale's blog, who I found out is the CEO of Rodale Publishing -who issue Men's Health, Prevention and other titles in the same vein. There is even a book authored by Maria called "The Organic Manifesto", from what I can see; I can't tell you much on it though as I'm afraid to click on the title, lest I'm blinded by the earnestness. Let it be said in passing that anyone who posts in their personal blog statement "If you've made it to this blog, you're on the right  track" with Messianic vapors of self-importance has my credibility antennae lurching wildly. But apparently they're dead serious about it! (check out The Rodale Story link on the bottom  of the page) I have read some of their magazines, which are rather nicely put together, if a bit too focused on how to attain a specific ideal which might -just might- not be everyone's ideal. Anyway, I'd love to be proven wrong on the Messianic shades.

Apparently the article is NOT written by Maria Rodale who is merely hosting it (and therefore I assume she approves of it) but by Alexandra Scranton, director of science and research for Women’s Voices for the Earth. This was the first mental "uh huh" I did. Especially when I read this statement on their site: "This bill will ensure that personal care and salon products are free from toxic chemicals linked to cancer, birth defects, and other reproductive harm." The reason? Simply put, the natural sensibility of women, especially towards the care-giving and nurturing role they -for better or worse- emulate in our society, is unfortunately very often channeled into crusades of goals that are peppered with half-digested truths and half-truths period (and I'm coming to that shortly). Perhaps the classic men's -though not restricted to men!- "no suffering fools gladly" attitude would be nice to surface from time to time to actually challenge and put things into perspective, even if it veers into the boorish and frat mentality. As women we tend to sometimes be over-considerate of others' feelings, I find, and in issues that have to do with information circulating on the Net this might do more harm than good. But I digress.

Furthermore, I read that Alexandra "Prior to working at WVE, she worked in the epidemiology and statistics unit at the American Lung Association headquarters in New York. She has a Masters degree in Environmental Studies from the University of Montana and a BA from Amherst College." This also gives me an insight on how the data and the viewpoint are formed. I realize that we're dealing with someone who has a focus on the environmental issues rather than the medical profession. This is totally legit and I respect it as long as the article would adhere to presenting things via that prism (but it doesn't, which is my whole point).
via themodcabin.com

My deduction is the article is misleading, written from an "expert's" viewpoint addressed to a lay(wo)man, which makes it particularly dangerous (and if you browse some of the other articles you might see the same): it's easy to take it as gospel, reproduce it via social media, email and just plain linking, to the point that it catches on like wild fire and becomes THE truth due to overexposure and repetition. I'm not in a million years suggesting there is some Goebbelsian intent of spreading lies or half- truths. No. They seem like perfectly nice people and with a noble intention in their heart of hearts no doubt (It sells magazines too, but hey, that's totally legit and everyone does it). I'm just saying that in their earnestness and oversimplification in this particular article the author/editors are doing a disservice to the public.
I'm going to really dissect this with a scalpel below, so bear with me (it's long but worth it, even if I say so myself).
NB. The different font is meant to differentiate the quotes taken off the article.


"Have you ever used a scented product that resulted in itchy, red, or blotchy skin? Or have you had a rash that’s hard to predict or control that you suspect might be caused by products in your home?" 
Itchy, red or blotchy skin can be a sign of too many things. Products in your home might be a hundred different things, from detergents to insecticides to dishwashing liquid to actual foodstuff. But the article talks about "fragrance" and specifically shows a perfume bottle forcing a mental connection.

"Millions of people in the U.S. have been sensitized to ingredients in fragrance, making them predisposed to allergic reactions like contact dermatitis. In fact, “fragrance allergy” is one of the most common diagnoses among dermatology patients." 
Major fallacy: skin sensitisation is not synonymous with allergies and contact dermatitis is usually not an allergy per se (most of the cases belong to "irritant contact dermatitis"). An allergy is a disruption of the functionality of the immune system and is much graver than those simple symptoms mentioned above. You can see how it leads the reader into thinking they have developed something "serious" though, can't you?

There are then some statistics presented (obviously Scranton's expertise) : 
"Up to 11 percent of the population is sensitized to fragrance".
All right, I'm willing to believe that. I have no way to refute it anyway.

"Women are two to three times more likely than men to be allergic to fragrance".
Uh huh. Please see my argument above. (It is inferred subconsciously that it is because more women than men use fragrances. But as the author states herself previously it just might be "caused by products in your home")

"Rates of skin allergies in children have risen dramatically over the past few decades."
Illogical argument. They have, because children are now screened for allergies whereas it was not customary before, because the tests have become much more sensitive and because the environment as a whole has been aggravated (including the air that we breathe).

"Billions of healthcare dollars are spent each year in the U.S. for treatment of these skin conditions".
True. But I suspect that this is actually encouraged by the pharmaceutical companies.

 "Chemicals used in fragranced products—such as phthalates—have been associated with reduced sperm count and reproductive problems."
So is soy and hormones in chicken meat and a hundred other things, but you don't see that kind of holier-than-thou attitude in the projects against them, do you? Besides phthalates are used in plasticizers, so it is the plastic packaging and the plasticizer in lotions and creamy products and deodorants and not the fragrance compound itself (the raw material off the perfumer's lab counter) that is at fault.

via airsensenews.com

"A fragrance can be made up of dozens or even hundreds of different chemicals." 
Newsflash: EVERYTHING is made up of different chemicals! Chemical molecules are the building blocks of our universe. If the word "chemicals" hadn't gained such a skewed and faulty meaning, we'd be having a real conversation. Natural substances like rose oil, the coffee we drink every day and even organic milk and organic cotton are made up of chemical ingredients. I often review perfumes made of only natural essences, sometimes even organically produced. They're also built up of chemical ingredients, no less natural because of it. Chemicals as related to chemistry, please note, not as "man-made". But you see where I'm going.

"Among these chemicals are numerous known allergens such as geraniol, eugenol, citronellol." 
True. And these are perfectly legible ON the fragrance box or the personal care product for all to read. There's really no excuse! If you know you're sensitized to one of them, stop using it for Pete's sake; don't force us all to not have the option of having it around, just because you don't like it.

Here is where it begins to go seriously skewed and faux medi-savvy:
"Additionally, several hazardous chemicals can be found in fragrance: phthalates, which have been linked to reproductive harm; synthetic musks, which may alter hormone levels; and cancer-causing chemicals like styrene and methyl eugenol. But you won’t find these ingredients listed on product labels—you’ll just see the word “fragrance.”
Well, re: phthalates see above. Regarding musks, Scranton can be excused for not knowing about the latest musks used in the industry. Let me assure you I do, however and my data and credentials are clearly posted. In fact I have a detailed article about synthetic musks on these pages pinpointing any concern. It's easily Googleable too, so again there's no excuse. As to styrene and methul euegenol, I might bore you if I zoomed in on both, so let's just take methyl eugenol as a point of deconstructing the argument.

Methyl eugenol has been found to be related to carcinogenesis in lab rats. This does not necessarily mean that it would induce the same reactions and follow the same pathways for humans, as is common lab knowledge, and besides lab rats receive an inordinate amount of the suspect ingredient to monitor the reactions. What's more methyl eugenol is found in several natural essential oils too, and in actual foodstuff, such as in pimento, laurel, tarragon, fennel etc. Should we stop eating all these things? It's also found in high doses in tea tree oil, which had been hailed as THE natural remedy for everything a few years ago (remember?) by all the Mother Earth types. [Nothing wrong with the latter, just correlating the manipulative correlation]. Cancer on the other hand has been increasingly found out to be a genetic predisposition, meaning if you have the gene & pathway for a specific type you're almost bound to get it no matter how much you avoid "triggers" and vice versa. (I have a biologist relative in research at an esteemed institution, I'm not making this up). This is for instance why women with the gene for breast cancer and a history of it in the family sometimes elect for a preventative mastectomy, I'm told (This has been covered in several "health and fitness" magazines in the US as I recall).
 Additionally, it is to our (consumers') benefit and just as a precaution that the International Fragrance Association and the cosmetics & fragrances controlling bodies such as the CSSC are setting very specific ratios of suspect ingredients in the formula; for methyl eugenol, for instance, the limit is set at 0.002% in the fragrance compound, i.e. that means it is FURTHER diluted after that for ready-made fragrances! You'd have to actually drink the fragrance by the gallon for some time to even come close to the quantities used in lab rats and to have it built in your tissues.

"[..]you can almost never tell whether a particular fragrance might contain an allergen or toxic chemical that affects you".
As stated above, yes, yes you can, actually. The allergens are clearly listed on perfume packaging by law since 2000.

"One option is to choose fragrance-free products".
If only there were more available! I'm myself here stating that in my opinion the over-saturation of our daily life with too many scented products is a problem. It won't be solved as long as added scent is a functional necessity (see below) or seen as a sales vantage point. In order to really bring change in that area one needs to push the argument that too much added scent in household products is in fact repelling and would diminish sales. (Why should my floor cleaner smell of peaches?)

"Even 'unscented' products may contain fragrance ingredients as 'masking agents' to neutralize the inherent smell of other ingredients in the product".
Indeed. "Unscented" in fact is no guarantee there are no added aromatic compounds, in fact they invariably are because the inherent scent of so many ingredients would be insupportable otherwise. Still, if among those masking agents there is a known allergen/skin sensitizer the manufacturer is again required by law to state it in the label.

There is then another statistics list of common products with added scent. I'm not refuting those either. The article closes with the wish for more allergens being disclosed (rest assure, Alexandra, they are, and at an increasing pace, if you follow our IFRA & perfumery restrictions posts here), that safer substitutes for the "toxic chemicals" are introduced (ditto) and the plea to fill out a petition or such. Not surprised here; there would be no point in not proposing "action", the whole premise was a polemic from the very start.

Bottom-line: Even if beginning on a noble founding block, after a certain point this kind of "picketing" rhetoric becomes unsupported & self-fed. A life almost fascistically devoid of some little pleasures is a life not worth living. You might get to reach a 100, but would that be a good thing? It reminds me of the old joke about a man going to his doctor and asking "If I don't smoke, don't eat fatty food, don't drink and don't fuck around, will I get to reach 100?" To which the doctor replies "It's doubtful, but it would certainly feel that way".
If overpopulation is the gravest problem of our planet right now, from which other malaise stems out, perhaps our individual vices are a small bolt in the grander evolution scheme. My little perfume use hobby is small potatoes compared to the aggravation of the planet. I use it in my own home and on myself and I won't impose it on you if you don't come within my personal space. And if you convince me you do have a medical problem with it, rather than just use it as a put down because it's so easy to, I will considerately adjust my use.

I realize that after this article I won't be very popular with the Rodale people (or even some readers) and that my thesis can be deemed long & boring, plus that I'm using a personal space to deconstruct someone's argument here instead of taking it there; but that's democracy to you and the restraints of the commentary function on most web platforms. At least no one can accuse me of being populist or sycophantic. You can bet there will continue to be discourse as long as people are willing to argue the finer points in a smart and civilized way.


Tuesday, February 19, 2013

European Parliament Question re:Allergens in Perfumes

The matter of increasing control of suspected allergens in perfumes is both taking wings (with increased  vigilance on the part of the industry) and starting to face opposition by concerned parties (perfume lovers, raw material growers, manufacturing companies etc). Here is the latest I came across regarding a formal plea to the European Parliament apropos the use of Calabrian bergamot in the fragrance and flavor industry.

via www.thekitchn.com
European Question to the European Parliament
4 January 2013
E-000022-13
Question for written answer to the Commission Rule 117
Cristiana Muscardini (ECR)
Subject: A bergamot-tinged war? Answer(s)

Here we go again, according to some newspaper reports. The lobbies of certain chemical industries are declaring, via the European Union, that between 1 % and 3 % of the European population are 'potentially' allergic to some ingredients found in perfumes. The proposal to reduce the concentration of essential oils from 12 % to 0.01 % would sound the death knell for bergamot and would see this traditional product disappear from Calabria, the only region in the world that is able to produce this citrus fruit, from which the oils that form the base of many perfumes are extracted. One is tempted to say: 'Here we go again!'
There was an attempt, in the past, to stop pizzas from being cooked in wood-fired ovens, for health reasons. There was also an attempt to harm the production of chocolate eggs containing a 'surprise', this time for reasons to do with the safety of children, who could have swallowed the small 'surprise' objects. Now another attempt is being made with a natural production process that is unique in the world and concentrated along a coastal strip, around 80 km long and 10 km wide, in the region of Calabria. That means that 650 farms, 7 000 workers and 1 300 hectares used for plant production are affected, not to mention the numerous perfume houses that use bergamot essence to establish a fragrance's bouquet.
The industry would like to replace this natural product with a synthetic product, which obviously has nothing to do with the Citrus Bergamia Risso citrus fruit, better known as bergamot.

1. Can the Commission confirm whether the news is true?
2. Does it really intend to support the arguments put forward by certain chemical manufacturers, against a natural product that has kept the perfume industry going for centuries without ever being harmful to health?
3. Can it say whether bergamot essence is patented or recognised by the various EU arrangements for recognising protected origin?
4. Does it not believe that the tea industry will also be compromised, given that bergamot peel is used for the aromatic Earl Grey blend?

[Original language of question: Italian]

EN E-000022/2013
Answer given by Commissioner Tonio Borg on behalf of the Commission (14.2.2013)

The Commission would like to clarify, in response to the first question, that an opinion on fragrance allergens in cosmetic products was issued in June 2012 by the Scientific Committee on Consumer Safety (SCCS). This opinion updates the list of fragrance allergens (including natural extracts) relevant to consumers, while confirming that the 26 fragrance allergens already regulated in the Cosmetics Directive[1] are still of concern.

The Commission is currently reflecting on how to implement this opinion so that it contributes to consumer information and safety in the most adequate and proportionate way, while maintaining innovation and the competitiveness of the cosmetics sector. To this end, it is thoroughly assessing the social (in terms of protection of consumers, availability of products and employment) and economic impacts of possible options, taking into account also vigilance data and additional elements of consumer exposure.
As for the third question, Bergamotto di Reggio Calabria Olio essenziale is registered at EU level as a Protected Designation of Origin in the group of essential oils[2].
In relation to the fourth question, the Commission is aware that some food flavourings when used as fragrances in cosmetics may be dermal sensitizers. However, there is generally no concern on allergic reaction via oral exposure. The Commission does not therefore believe that the tea industry risks to be compromised. |

[1]|Council Directive 76/768/EEC of 27 July 1976 on the approximation of the laws of the Member States relating to cosmetic products, OJ L 262, 27.9.1976, p. 169.|

|[2]|Commission Regulation (EC) No 509/2001 of 15 March 2001 supplementing the Annex to Regulation (EC) No 2400/96 on the entry of certain names in the 'Register of protected designations or origin and protected geographical indications' provided for in Council Regulation (EEC) No 2081/92 on the protection of geographical indications and designations of origin for agricultural products and foodstuffs, OJ L 76, 16.3.2001, p. 7.|


You can draw your own conclusions.
For what is worth, here is an interview with Stephen Welter from IFRA (the International Fragrance Association) from July 2012 where he maintains that the premium goal is the ensuring of safety for consumers (and where it transpires that IFRA is the final testing body which receives applications/suggestions on banning things from SCCS and other lobbies).
This is a most interesting excerpt from it, as per Stephen Weller:
"IFRA has in fact delivered some very positive results. Far from banning certain materials, IFRA has in fact been protecting them from potential bans. A material such as oak-moss would have disappeared if it hadn’t been for IFRA. The EU would have abolished it. In fact, thanks to IFRA’s work, many materials are still capable of being utilised as part of the palette of more that 3000 materials which perfumers can employ in their creative art. There are restrictions on the use of some substances but these are justified when balanced with the safe enjoyment of fragrances for all."

The text of the Parliament question can be found on this link.

Related reading on Perfume Shrine: Allergens and Perfume Industry Restrictions, The Bergamot Series

Poached this reference on the Fragrantica boards via member Kitty48

Friday, January 11, 2013

The Ugly Reality of Fragrance Sameness: Insights into Stagnant Practices

The homogeneity of fragrances in the marketplace is markedly poignant, especially lately. If you have shopped for perfume yourself (and who hasn't) you have surely noted it, despairing at the lack of what could be different enough to jolt your senses into a eureka moment. It seldom happens. If you have followed out Twin Peaks articles comparing smell alike perfumes you are equipped with solid argumentative aces. Back in 2008 I had devoted space into why it's so difficult to protect a perfume formula as a unique intellectual property with all rights stemming from this and why formulae are copied, more or less.

There are reasons however that are increasingly more relevant than just the historical explanations or the "shooting" of the scent juice that goes on behind closed doors. Those reasons have to do with both marketing research and with chemical intricacies going on in the laboratory. Let's take them one by one.




How Perfume Marketing Tests Work

 Modern perfume development for the mainstream invariably involves focus groups. Each perfume "draft" is presented to a randomly chosen public segment, stratified according to their social status. But they are not presented with the draft free to comment on it the way an evaluator works. There is no free association or technical comments, if only because there is no specific knowledge of how to go about the latter and the former would be practically useless and highly individualized anyway. Instead people are presented with a couple of fragrance "mods" juxtaposed with a benchmark perfume that has been performing very well in the market for some time (an Angel, a Tresor, a Dior J'Adore, a Cool Water...). They fill out a predefined questionnaire which will further dictate the twists in the formula that the evaluators will demand of the perfumer. This is why best-selling/popular perfume lists based on market research are somewhat skewed to begin with, exactly because they commence with certain givens within the parameters of which the subjects are allowed to move. This is why so many fragrances smell like tiny variations of the exact same design.

And because time and financial pressures are huge, often the direction of the perfume (the "brief") is given not to one team headed by a single perfumer, but to many, in different companies. If each of them modifies a small part of the whole, then more than one perfumer takes credit for the finished product. This is you end up with not knowing who masterminded what, which in a way devalues the artistic authorship.

The Ubiquitousness of the Same Raw Materials

 One can complain about the endless tirade of pink pepper or oud in the listed "notes" of any given perfume press release, but the truth is that the notes list bears little resemblance to what actually goes inside the perfume formula ingredients-wise. Basically no more than 20 manufactured raw materials (natural-identical or synthesized anew) get recycled endlessly. These include citronellol, phenyl ethyl alcohol, hedione, heliotropine, ionone, methyl ionone, hydroxycitronellal (despite the IFRA reductions it can still be used in very small amounts), coumarin (ditto), Lilial, salicylates, patchouli, Iso-E Super, synthetic sandalwood, vanillin, synthetic musks, and ambroxan. They potentially have the ability to build diverse "effects" when put into context, but the reason they're preferred has to do with two very important reasons.

One is their unchanging nature; they are stable, technically dependable materials, linear, practical and always of the same quality standards (unlike the wavering quality of natural materials or less stabilized ones which are making their way out of the perfumer's palette as we speak). Therefore they're produced in gigantic quantities and supply dictates usage. They have effectively become perfumers' currency.

Not only that, but the vast supply and subsequent widespread use means that the public has been accustomed to them via familiarization; and familiarization, in matters so inextricably tied to memory and emotion as smell is, means that the public seeks them out again and again.

A vicious circle exacerbated by the avalanche rhythm of fragrance releases in the last decade.



Thursday, January 10, 2013

What I'm Tired of Right Now

Ladies' Home Journal, "I'm Fed Up" (1944) by Irving Nurick

Articles in the general press having to do with olfaction/perfume/the sense of smell titled "Scents and Sensibility". (Or the pun-ier "Sense and Scentsibility") Journalists should dust off something else besides their Jane Austen paperbacks for titles inspiration. (It did become a movie title, apparently. I swear I did't know until I Googled this very title! Thankfully it tanked). It can still remain a perfume boards handle though; that's OK in my books.

"The most primitive sense" should also be excommunicated from smell writing. It predisposes me I'm about to read a guide for bored housewives into regaining their husbands' mojo attention span via cheap tricks. Baudelaire quotes don't, on the other hand, but it's overdone by now.

(Predictably) The oud bandwagon. The "noble rot", the "prized essence", the "most expensive raw material"... it's all a lie! (I've been saying this since 2008) Enough already.

The Perfumery is Art bandwagon on which everyone hops on in the hopes it should pay dividends. It won't , particularly. (And I am ever so pleased I am not the first one to predict so) [btw, special thanks to Patty of Perfume Posse for the pdf linked]

Worrying about which scents IFRA regulations will massacre with their successive reviews each time. Basically it just prolongs the agony. Just kill me now.

Online "experts" on assorted beauty boards that regurgitate half-learned lessons about perfumery (rather than their personal opinions or just solid facts). Open a decent book on the subject, allow a dissenting voice (another's opinion is just as valid as your own), and stop acting like you know it all, like a 15 year old. No one does. Not even perfumers; they're still learning.

Press releases and fragrance advertisements that use any combination of the words "for the confident, sensual woman who celebrates her femininity" (define femininity please!), "grace, confidence and charm", "the link between fragrance, confidence & women." See a pattern? Best of all (just an example of the full idiocy): "This fragrance is for the confident man, one who is not afraid to show who he really is". If he's really not afraid to show who he really is, then why not go au naturel? Why PAY GOOD MONEY for something to show who he is? Is his real self hiding? (And if so, why is it hiding? Isn't he confident enough?) You see my point...

Do you have a rant of your own? I'd love to hear it in the comments. 

Tuesday, December 11, 2012

Hermes Jour d'Hermes: fragrance review & insights into fragrance creation

Things which are equal to the same thing are equal to each other.
~Euclid
photo by AlberCAN (copyright 2012) for use on PerfumeShrine

By guest writer AlbertCAN

Simple elegance is often the hardest to grasp. The emphasis here, of course, lies in its sophistication: the fusion of ideas being so purposely concised and delicately tailored that the communication becomes deceptively simple. Ideas just float on their own merits, process gone and vanished. For years now, for instance, many have quipped that the great Anna Pavlova probably danced her famous “The Dying Swan” program as party entertainment, but judging by the technical brilliance, intricate grace and athletic poise displayed by prima ballerina Ulyana Lopatkina below I wouldn’t classify it as a simple dance: to even stand on pointe for nearly four minutes while delivering all the nuanced emotions? Not ever for the faint hearted.


I was pondering all these intricacies almost three weeks ago when I was introduced to Jour d'Hermès (2012), the latest feminine fragrance by master perfumer Jean-Claude Ellena, and when I was informed of the project scope I was very surprised by its seemingly effortless premise: a modern soft floral, radiance from dawn to dusk. No emphasis on particular notes. No PR blitz upon the initial launch. Boutique only until Spring 2013. All against the grain.

The name is also deceptively simple, another subtle risk. Jour d'Hermès (pronounced roughly as ‘joor dair-mess’), though perfectly fitting with the brand’s chosen theme for 2012—Gift Of Time, or Le temps devant soi—isn’t the most accessible name for non-francophones and does require a reasonable grasp of the language. The name does, on the other hand, complement the core theme* of Hermès perfectly: the land and the sky. Case in point? The two best-selling scarves: “Brides de Gala” (on the left) on saddlery and “Astrologie” (below right) on the zodiac constellations—of the land and the sky. Olfaction wise, since we already have the masculine Terre d'Hermès (2006) representing the earth, and since Ciel d'Hermès would have been too obvious, here we have Jour d'Hermès representing the other half of the universe—though I should point out that the above-mentioned names are slightly subversive, with la terre being a feminine word in place of a masculine fragrance and le jour being a masculine word in French. One might think little of the seemingly archaic French noun gender categorization, but I should point out that the name “Calèche” was originally chosen in part because it is a feminine word in French—la calèche. Still, I’m ahead of myself: more on that front later.

The fragrance is yet another intricacy in disguise: Jour d'Hermès opens with quite a tart grapefruit element (quelle surprise) followed immediately by a soft verdancy—all against a floral murmur. Long-time readers of Ellena’s olfactive works would also notice a fruity syntax to the mix, though purposely kept non-specific with a soft sensual mango bias as the fragrance wears on. (The master perfumer has mentioned his partiality to the scent of mango in his book “Journal d'un parfumeur”.) Then in comes the radiance and the scent deftly draws out a delicate array of flowers: sweet pea and gardenia most prominently, although I have also observed a quote of the translucence lifted from Vanille Galante (2009), the lilting orange blossom in Iris Ukiyoe (2010). Further, if one can excuse my impertinence: with the help of the IFRA-sanctioned ingredient label—and my humble training in perfumery—I can also deduce the following floral elements: lily of the valley, modern hybrid rose, tuberose, ylang ylang, jasmine—although these elements are utilized in such a quasi-deconstructed manner that Ellena the magician here only shows an whiff of the ideas. It’s a dawn-kissed, dewy garland—not a Floriade by any stretch of the imagination. The overall structure of the fragrance is kept clean and tailored; the diffusion pattern is built with a purpose; sillage modern, sensual and very long-lasting.

The contradiction of this maximizing minimalism is worth pondering here. This is a luminous floral built under and only under the aegis of our time: three decades ago this idea of floral barraging would have been a Maupassant Realism, as testified in “First” (1976) by Van Cleef & Apels, another Ellena creation; a mere decade ago J’Adore (1999) by Christian Dior with its coquettish charm fronted by the saccharine champaca and violet. Jour d'Hermès is unapologetically floral at heart but decidedly anti-FlowerBomb.

Which begs the question: how does Jean-Claude Ellena manage such sustained flurry of floralcy in flight without all the burdensome cliché of heft often associated with the genre? Without the help of gas chromatography (out of the respect of the master perfumer, really) I would offer a possible hypothesis after a careful examination of his interviews and writings.


I have already mentioned the use of sweet pea, which Ellena has devoted a spirited entry in his “Journal d'un parfumeur” (2011). My English translation of the passage in question offers a glimpse to his art.

                                                                                                       Cabris, Wednesday April 14, 2010
Sweet peas, when in bouquet, remind me of ruffled flamenco dresses. The flower has graceful petals and has the appearance of organdie. They do not have a determined smell, but a scent that hesitates between rose, orange blossom and Sweet William, with its touch of vanilla. I threw in seven components that seem necessary to sketch the smell. One, two, three attempts to balance the proportions, to which I added a carnation note to the fourth test to correct myself again. The fifth test seems appropriate. I have a sketch of smell with which I can start a perfume.

SWEET PEA (FIFTH DRAFT)
phenylethyl alcohol               200
Paradisone ®                      180
hydroxycitronellal                 50
Rhodinal                           30
acetyl isoeugenol                  15
orange blossom (abs colorless)     15
cis-3 hexenol                       5
phenylacetic aldehyde 50%           5
______________________________________
                                   500

Diluted at 5% in perfumery alcohol at 85°.

While it’s not certain whether Ellena adopted the exact sweet pea accord above for his latest feminine fragrance the olfactory essay is of interest. The accord is emblematic due to its hologramatic nature: the nuance of the gentle flora is evident, yet within there’s also a radiant magnolia (Paradisone), a splash of lily of the valley (hydroxycitronellal), a boutonnière of carnation (acetyl isoeugenol), a blade of fresh luminous verdancy (cis-3 hexenol) and a whiff of tartness (Rhodinal) for good measure—not to mention the orange blossom absolute and the frilly rosy touch from phenylethyl alcohol. As an avid gardener who has harvested his share of sweet peas I must say Ellena is shockingly spot-on with so few ingredients.

Within the same book Ellena’s thoughts on gardenia is even more sparse. Again my English translation:
Gardénia

aldehyde C-18 prunolide
styrallyl acetate
methyl anthranilate
For the scent of gardenia I prefer that of Chanel because it does not smell like the flower but happiness. The odour of gardenia is a drama between jasmine and tuberose.

Compared to the natural scent the gardenia accord above does not have the notorious mushroom lilt simply because of the absence of the tiglates. (The stryrallyl acetate, itself smelling like tart rhubarb, may have also given Jour d'Hermès the verdant tinge.) Yet what does the master perfumer meant when referring to “a drama between jasmine and tuberose”? Let’s break down the individual accords from the master perfumer:

Jasmine
benzyl acetate
Hedione
clove bud oil
indole
methyl anthranilate


Tuberose
aldehyde C-18 prunolide
methyl anthranilate
phenylethyl alcohol
benzyl salicylate


Thus elements from both are appearing in the gardenia accord, although our Elena Vosnaki has also made the following observation: "Methyl anthranilate (orange flower and ylang-ylang in low concentration, grape in high concentration) also produces very popular Schiff's Bases for a variety of floral effects, when added to aldehydes. No surprise in its being featured so much!"


Based on the info above I can deduce that Jour d'Hermès doesn't have the notes listed in part because the ‘notes’ are all connected together: sweet pea into magnolia, magnolia helping the orange blossom, orange blossom into tuberose, tuberose into gardenia. And certainly the Paradisone is known to create a radiant effect, as per both perfumer Arcadi Boix Camps and master perfumer Alberto Morillas. Under this manner Ellena, though clasping onto his aesthetics firmly, is to me also taking a page out of the notebook from old master perfumers of the 20th century such as Francis Fabron, despite obviously going after vastly different olfactory effects: very short but self-contained formulas with each 'note' sharing a set of chemicals so the elements are tightly woven as possible.

After all, what’s the point of naming all the notes in Jour d'Hermès when all the ingredients are synced to perform as one, in calibrated harmony?

I have mentioned that Jour d'Hermès is quite long-lasting, and much to my intrigue it works very well as a unisex fragrance. The use of the pricey muscone, itself a creamy modern musk, does help coaxing flowers to a more prolonged bloom...

(Hidden in the drydown I do very much suspect the use of honey absolute in conjunction with the musk, since the diffusion is such positively radiant. Oakmoss extract is also used, not at the forefront of the story by any stretch of the imagination but enough for me to see maybe classified by others as a modern chypre floral.)

...To test my hypothesis I ended up wearing Jour d'Hermès for two days straight, and on my skin it’s becomes a soft unisex fragrance. And given that Terre d'Hermès can work on the right woman perhaps the gender confusion among the two French nouns (le jour, la terre) isn’t so random after all: Ellena does believe the freedom in fragrance categorization among genders—perhaps the names are a reflection of that belief as well, that fragrance shouldn’t be gender assigned but completely up to the taste of the individual. And given the marketing scope of the latest offering I have good reasons to believe that the ray of light is being granted in the name of personal freedom, freedom in the name of simple elegance.

Hermès Jour d’Hermès is available in 50 and 85 ml Eau de Parfum, and in a 125 ml refill. It’s available now exclusively in Hermès boutiques and will go into wider distribution early next year.

*Editor (Elena's) NoteJour d’Hermès was presented to the world in late November 2012 in Delphi, Greece (as seen here), the default spot of LIGHT worship. The god of the oracle, Apollo, has  no doubt shed a ray of sunshine on the perfumer and his works. It remains to be seen whether -to borrow a Nietzsche reference- the next fragrance, tackling the Dionysian this time, will be Nuit d’Hermès and presented in Arcadia. I'm throwing this to the mix as an idea to the Hellenophile people at  Hermès!

Photo, from top: Jour d'Hermès and “Journal d'un parfumeur”, photo taken/copyright by AlbertCAN; Uliana Lopatkina in “The Dying Swan”, photo via Tumblr; “Brides de Gala” scarf by Hermès; “Astrologie” scarf by Hermès; cover of “Journal d'un parfumeur” by Jean-Claude Ellena; Jour d'Hermès illustration via Hermes.com


Tuesday, December 4, 2012

"You never stop learning in this craft" IFRA video The Story of Fragrances

In IFRANA's (IFRA North America) documentary "The Story of Fragrances," experts from the fragrance industry reveal how artistry and passion combine with science and technology to create the world's most innovative fragrances and best-selling perfumes.

Saturday, November 3, 2012

Perfume-Makers Fear EU Legal Blow to the Industry Due to New Restrictions

"(These ingredients are) the spine of about 90 percent of fine fragrances," said Pierre Sivac, Chairman of the International Fragrance Association (IFRA), whose members include America's International Flavors & Fragrances and Switzerland's Givaudan. [source thanks to T.Sanchez]

Perfume-makers fear EU legal blow to the industry and the fear of restrictions is increasing:“All citizens are entitled to the same protection,” SCCS Working Group chairman Ian White, said. It recommended restricting the concentration of 12 substances – including citral, found in lemon and tangerine oils; coumarin, found in tropical tonka beans; and eugenol, found in rose oil – to 0.01 per cent of the finished product. And it proposed an outright ban on tree moss and oak moss, which provides distinctive woody base notes in Chanel’s No.5 and Dior’s Miss Dior."

“It is essential to preserve Europe’s olfactory cultural heritage,” LVMH said in an e-mailed statement, stressing nonetheless the well-being of consumers was a “major concern”.

What's more important is this: Any new laws curtailing the use of natural scents would also impact fragrance-producers such as Givaudan and Firmenich as well as Germany’s Symrise, Japan’s Takasago and Robertet in France’s scents-producing town of Grasse. Basically all the bulk buyers of raw materials, making the growers and developers of the banned essences obsolete and irrelevant in the market game.

Industry sources say they expected regulatory proposals by January 2014. However, the Commission declined to comment on a time frame for possible legislation. Trade associations including IFRA and Cosmetics Europe, whose members are perfume and cosmetics companies such as LVMH, are aiming to submit a joint industry proposal to the Commission by the end of 2012.

Of course it needs to be pointed out that the classic Miss Dior is nowhere to be found (at least on the mainstream circuit, it's still visible on the official site under Miss Dior L'Originale tag) in favor of the re-named Miss Dior Cherie (which circulates as simply Miss Dior now, so a marketing decision sounded the death knoll rather than the formula itself) and Chanel No.5 has been changed as well through the years.

Friday, October 26, 2012

Chanel No.5: Precious Ingredients Lore

At the heart of Chanel No.5 marketing lies the lore of prized perfumery materials. Fragrant jasmine from Grasse, real ambergris as precious as gold, the choisest foundations on which to build a masterpiece... It can be argued that the significance -and indeed definition- of a masterpiece doesn't rely on the materials it is made of necessarily, but on the way it is made and the intellectual/emotional message it conveys. Yet, as with anything, a closer examination of any legend brings on its own interesting revelations.


Let's start with the ambergris part. Let's start with a diversion. Have you ever wondered: Why have top U.S. perfume houses either stopped using ambergris as an ingredient or stopped talking about it?

 “It’s illegal to possess ambergris in any form, for any reason,” says Michael Payne at the National Marine Fisheries Service, a U.S. federal agency in Silver Spring, Md., regarding the Endangered Species Act of 1973. Even picking up a stray lump from the beach is prohibited, according to Payne. However, there isn’t a lot of precedent for prosecution. “I know we’ve issued warning letters,” he says. “It was probably a very long time ago. It hasn’t been since 1990.” European companies don't have such a risk-taking hindrance in the way, so the lore  continues  unfazed.

Tilar Mazzeo, the author of The Secret of Chanel No. 5: The Intimate History of the World’s Most Famous Perfume, says that “historically Chanel No. 5 certainly did use ambergris.” The original formula leaked in the 1930s, she says, and “the copies I have seen include ambergris or ambrein—the essential scent element of ambergris—as an ingredient.” Not so, says Philip Kraft, a German chemist who creates scents for Givaudan (GIVN:VX), a Swiss manufacturer of fragrances. “There never was any ambergris in Chanel No. 5,” he says. “Not in the formula from 1921, nor in the one of today.” A representative from Chanel declined to comment. [source]

Ambrein smells like ambergris, true, but actually comes from purified labdanum!

Jasmine is also a semi-accurate affair at best in what concerns the communication of Chanel No.5. You will often hear brandished the term "French jasmine" as a denoting of superior quality. Grasse after all has been made famous thanks to its natural products, jasmine out of which is most notorious. The cultivation of the jasminum grandiflorum variety came from the Arab trade route. The Grasse jasmine is sweeter than most and more refined than the bulk of commercial jasmine essence that comes from Egypt (more than 3/4 of the total production comes from this area), Morocco and India (where jasminum sambac is the traditional product). Due to extreme costs to obtain this precious extract only a few companies have been able to use Grasse jasmine in their perfumes. This traditionally included Chanel (who use Grasse jasmine in their extrait de parfum of No.5 and the rest of their jasmine-listing extrait de parfum fragrances) and who have bought their own fields of jasmine and tuberose in the region of Grasse, France since a long while. French jasmine is at the heart of all marketing stories of Chanel. Yet the perfumery restrictions imposed (and condoned by many major companies, Chanel included, in the RIFM organisation) in 2009 specify such a low ratio of jasmine grandiflorum allowed (0.7% under the 43rd amendment of IFRA) that it must mean we're being had on...

Sunday, September 23, 2012

Robert Piguet's Bandit to be Reformulated (Again)

The Robert Piguet company is compelled to revise the formulation of one of their beloved classics by perfumer Germaine Cellier, the bracing ‘Bandit’ perfume due to compliance with the latest regulations on allergens/irritants in the fragrance industry.

                                           

According to Basenotes: The current formulation was praised by Luca Turin and Tanya Sanchez in their perfume guide, but with changing regulation the company says it needs to address the issue: “The IFRA regulations on oakmoss make things so difficult for that perfume” says [Joe] Garces [CEO of Fashion Fragrances & Cosmetics] “If you keep changing and keep tweaking things you could end up with a different thing. I don’t want to spoil it so I’ve asked [perfumer] Aurelian [Guichard] to look at the whole thing again, to go back to the very original formula and take it from there.”

 Given Guichard's delicate impressionist hand as opposed to the brutal fauvism of Cellier, could this pose a risk on effacing the sharp character of Bandit? Remains to be seen. Let's be hopeful and hope that we can sample for ourselves soon.

Related reading on Perfume Shrine: Bandit by Robert Piguet perfume review & history, Robert Piguet news & reviews

Thursday, June 28, 2012

Perfumery Material: Heliotrope

Among the most popular and beloved notes in perfumes, heliotrope evokes images of goose down comfort, almondy yumminess, fluffiness and powdery goodness. A pliable note, despite its characteristic odor profile, it can twist slightly here or there. Coupled with violets and iris it gains on intensity reminiscent of retro talcum powder; embraced by bitter almond, vanilla or frangipani, it gains on a mouth-watering quality that is delectable, like a billowy dessert you can't resist. A high pitched and curiously deep, at the same time, smell, this fascinating butterfly-attracting plant is but the introduction to a delightful and ubiquitous perfumery material.


Arcane Connections

The name comes from the Greek words "Helios" (the sun) and "tropein" (turning), denoting the propensity for turning towards solar rays. Thus is explained the old English name "turnsole" (via the French "tournesol"). But apart from the plant and its delicious scent, it also refers to a purple-pink shade of color: the first use in that regard recorded in English comes from 1882.

Allied to puccoon, forget-me-not, and beggar's lice, the heliotrope comprises 100 kinds of varieties throughout the world's warmer zones. The fragrant garden heliotropes have sprung from two species only though: One is native to India, the other to Peru. The most usual heliotrope variety grown is heliotropium arborescens, like its name suggests resembling a small tree. Garden heliotrope has been a constant feature since at least the Victorian times, thanks to its delicious scent that oscillates between marzipan, vanilla, cherry pie and almond (hence its alternative name "cherry pie flower"). Indeed vanilla essential oil contains an amount of piperonal (heliotropin) in its composite, drawing the two close. It comes as no surprise that in mythology heliotrope is associated to the god Apollo, god of the sun and of the light. Hence the plant's connection to healing, prophetic dreams and exorcism. Apollo was the pre-eminent god of insight, bestowing his gift of prophecy to his acolytes and to the oracle of Delphi.

How Heliotrope Notes are Created in Perfumes 

Both maceration and enfleurage (enrobing blossoms in clarified fat and then treating the fat with volatile solvents in order to catch the pure essence of the flower) yield heliotrope essence from heliotrope peruvianum, but it is neither sufficient nor totally accurate. A Japanese study from 1995 identified some odoriferous components as major components in the flowers, such as benzaldehyde, anisaldehyde and benzyl acetate, but these notes do not comprise the scent of the flowers adequately. On the contrary 3,4-          methylenedioxybenzaldehyde (heliotropin) does smell like heliotrope flowers, to an adequate degree, although the ingredient is not actually found in the blossoms' scent profile!

Therefore in perfume formulae, heliotrope is routinely replicated with heliotropin. Also known as piperonal or oil of sassafras, heliotropin derives from sassafras indeed (Sassafras albidum) and has been in wide demand for perfume and soaps for decades, especially for reasons of cost. The odour profile is powdery, like vanilla meringue with a helping of almond. The characteristic comforting scent of heliotrope has been proven to induce feelings of relaxation and comfort, a pampering atmosphere that finds itself very suited to languorous oriental fragrances and delicious "gourmands" (i.e. fragrances that recall culinary desserts by their scent).



Teaching your Nose into Recognizing Heliotrope Notes

To get an education in heliotrope notes in perfumery one needs to look no further than classic Guerlain fragrances: From Guerlain's ultra rare Heliotrope extrait from 1890 to the ethereal Après L'Ondée (1908), which is mainly the pairing of warm heliotropin with cool and shy violets, and the troubling yet nostalgic L'heure Bleue (1912) ~which pairs the vanillic facet of heliotropin with anise on top, soft flowers in the heart (violet and carnation) and benzoin, iris and Tonka bean in the base to compliment the floral-oriental character~ Guerlain is the definitive house for heliotrope.

 It was therefore a fitting homage that perfumer Jean Claude Ellena was reinterpreting Après L'Ondée in a modern context when he created L'Eau d'Hiver for Editions des Parfums Frederic Malle. The aim was to create a light fragrance, inspired by the structuring of eau de cologne but creating an eau chaud (hot water) than cooling sensation of a classic cologne. In L'Eau d'Hiver heliotropin is almost reduced to its pure state for this purpose: fluffy, like a late afternoon cloud, salmon golden. Etro's Heliotrope is yummy, innocent and hazy, enveloping you in its comfort like a goose down duvet; it's no accident it's considered the finest representation of the note, coupled with white flowers for a light, floral, airy touch. Heliotrope Blanc by L.T Piver is charmingly more complex with a slightly naughtier note. Crown Perfumery also lists a Heliotrope amidst their wares, more restrained and balanced in its sweetness. Molinard makes a classic, simple Heliotrope in their line Les Senteurs, which highlights raw materials one by one.

 Several modern fragrances succumb to the charms of heliotrope, even when not featured in the name. In Kenzo Amour the heliotropin take is on the vanillic side, boosted by milky notes. In Love, Chloe we encounter the retro-smelling pairing of heliotropin and violet notes producing a powdery effect, reminiscent of makeup products. In Sicily by Dolce & Gabanna it provides the sweet anchoring of soapy aldehydes on top. In Lolita Lempicka eau de parfum heliotropin takes a anisic mantle and becomes a full-blown gourmand, while in the older Cacharel Loulou it's the comforting billowy background alongside tonka bean (with which it shares an almond and hay facet) and orris, producing a true floriental.


IFRA Concerns & Regulations

 Currently heliotropin is under reduced ratio of use in perfumery, according to IFRA regulations, because safrols in food have been proven to be carcinogenic and hepatotoxic. Therefore concerns about the inhaled and skin-absorbed quantity from scented products have resulted in a preventory measure, rationing heliotropin to much lower ratios than before. This may be why your favourite fragrance with heliotrope might start smelling less deep and almondy in the coming months or getting discontinued altogether (as happened with Jour de Fête already).


Fragrances containing prominent heliotrope notes

Ava Luxe Heliotrope
Avon Heliotrope
Barbara Bui Le Parfum
Boucheron Jaipur Homme
Bvlgari Omnia Amethyste
Cacharel Loulou
Caron Farnesiana
Chloe Love,Chloe
Crown Perfumery Heliotrope
D&G Feminine
Dolce & Gabanna Sicily
Etro Heliotrope
F.Malle L'Eau d'Hiver
Gucci Gucci Eau de Parfum (brown juice)
Guerlain Après L'Ondée
Guerlain Aqua Allegoria Angelique Lilas
Guerlain Heliotrope extrait
Guerlain L'Heure Bleue
Guerlain Quand Vient la Pluie
Herve Leger eau de parfum
Kenzo Amour
Kenzo Flower le Parfum (red bottle)
Lalique Le Parfum
L'Artisan Parfumeur Jour de Fête
Lorenzo Villoresi Teint de Neige
L.T.Piver Heliotrope
Lolita Lempicka Lolita Eau de Parfum
Maitre Parfumeur Gantier Secrete Datura
Miller Harris Fleur Orientale
Molinard Les Senteurs Heliotrope
Oscar de la Renta Esprit d'Oscar
Oscar de la Renta Volupté
Patricia de Nicolai Kiss me Tender
Paul & Joe Blanc (by perfumer Jean-Claude Ellena)
Philosophy Pure Grace
Santa Maria Novela Eliotropio
Serge Lutens Daim Blond
Serge Lutens Datura Noir
Trussardi Jeans for women

 heliotrope plant pic via factspage.blogspot.com, LHB bottle via guerlainhistoiredeparfums.wordpress.com

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