2012 Best & Worst in Fragrance & Style: a Recap & a Giveaway

It's that time of the year again. Making lists is fun because it makes one think they're smart and organized. Reading lists is fun too, because it allows one to vehemently disagree with what are idiosyncratic choices to begin with. So see if you share or not any of Perfume Shrine picks for 2012 in the comments and we will all have fun.

The past year was generally not exactly bad for perfume, though it was largely repetitive (even Lutens reprised Passage d'Enfer for his L'Eau Froide!). The bad news is probably coming in 2013, if Dr.Ian White, chairman of the EU Scientific Committee on Consumer Protection (SCCP) is to have his way. The (new and "improved") impending perfumery restrictions (look up our tag Restrictions under the Index on the right hand column of the site, if you're clueless) mean a total recomposing of the entire Guerlain, Dior, etc canon! Unpaid, I might add, so it's a conflict of interest on a very high level. This is also NOT necessarily only due to opting for cheaper synthetics (in lieu of naturals) or for "allergy-risk-minimizing" ingredients; one issue that is not talked about is stabilization (for instance, the molecules that account for the beauty of Diorissimo have been restricted because they can't be effectively stabilized from batch to batch, which meant the ruin of Diorissimo...)

But for now, let's explore what 2012 brought...

pic via basenotes.net

Worth Investing In Mainstream Fragrances 

L'Ambre des Merveilles (Hermes)
[NB. I'm not including Jour d'Hermes (a review of which is linked here) as the wide release is scheduled for 2013]
Spicebomb (Victor & Rolf)


"Meh" Mainstream Fragrances

Florabotanica (Balenciaga)
Gucci Premiere (Gucci)
Coco Noir (Chanel)
La Vie est Belle (Lancome)

The greatest crime of the above is their lukewarm aspect. Not reprehensibly bad, and I'm sure they will have their fans, but in the end...yawn inducing.

collage via dailymakeover.com

Niche Lovelies: Fragrances Worth your Time 

Opardu (Puredistance)
Une Voix Noire (Serge Lutens)
Loretta (Tableau de Parfums by Andy Tauer)
L'Homme Infini (Divine)
Tawaf (La Via del Profumo)
Fis de Dieu du Riz et des Agrumes (Etat Libre d'Orange)
Hedera Helix (Roxana Illuminated Perfume)
...also see my Personal Discoveries below.

With possibly the exception of Hedera Helix (an all naturals composition focused on the elusive greenery of ivy) the above mentioned are not getting praise for sheer innovation so much, as for their exceptional mastery in execution. Smooth, polished, masterful, they create their own little space which like true beauty requires a second (and third, and fourth) glance.

pic via evilmolly.com

So Ugly It Deserves to be Enshrined as an Exemplary Artifact of our Crazy Times
I'm talking about the Nikki Minaj perfume bottle. Yes, this above is a perfume bottle... I know!!

Perfumes You Wish Weren't Exclusive, But Darn They Are (For Now...)

The Guerlain Les Deserts d'Orient line, destined for the Middle East Market (though there are a few bottles available in Europe, here and there, too -a reader has since informed me there are some at Bergdorf's too): Rose Nacree du Desert, Songe d'Un Bois d'Ete, and Encens Mythique d'Orient are too beautiful not to be enjoyed by more perfume lovers, so get some if you can.

Hors Categorie 

Dark Passage (Tableau de Parfums by Andy Tauer)
Delicious patchouli. Dark as the pitch-black night. Decidedly limited distribution, whoever got one owns a true collectible.

Losses of the Year

The death of master perfumer Guy Robert signaled the toll of an era gone the way of the dodo. His masterpieces Dior Dioressence, Madame Rochas, Hermes Equipage, Amouage Gold, and Hermes Doblis are an ephemeron reminder of how perfumery used to operate.
Josephine Catapano quietly passed away full of days, but it was the Shock of the Year to hear of the untimely death of Alec Lawless; his wit and knowledge will be missed.

Kickstarting Discourse of the Year

The MAD Museum exhibition The art of Scent curated by Chandler Burr. Not the first fragrance exhibition in an academic setting, as erroneously reported on some journalistic venues, but the first to disassociate the jus from the packaging, the fashion houses and the advertising paraphernalia completely. A brave new step ~with controversy naturally attached to it, as befits such projects.

Greatest personal "discoveries" in 2012

The entire Ramon Monegal perfume line
The Maria Candida Gentile perfume line
Monegal launched this summer in the USA, although it comes from an old perfumer quite active in Spain. Mon Patchouly, Mon Cuir and Impossible Iris are absolutely smashing (and full bottles are on my wishlist). The rest of the line is also wonderful (Dry Woods, Umbra, Lovely Day etc), you really can't go wrong! C.M.Gentile produced fragrances rich in gorgeous naturals for a while, but I only got to know her oeuvre in early 2012, so I consider it apropos (read my reviews of Exultat, Cinabre and Hanbury on these links if you like).

Celebrity Fragrance Talk Yawn of the Year

Fame by Lady Gaga
If Gaga of all people can't bring out a controversial juice on the market, the whole celebrity fragrance concept is artistically doomed. Not that we didn't suspect as much all along.

Celebrity Fragrance "No Kidding" of the Year

Truth or Dare by Madonna 
Madonna issues a celebrity fragrance (and a sheerer flanker too) a million years after her zeitgeist zenith. But the juice is good!

Time-Sensitive Editions you Should Have Grabbed When You Could

Aqua Allegoria Lys Soleia (Guerlain)
I'm never sure whether any of the newer Aqua Allegorias actually start out as limited editions or just get axed when they don't perform as expected (Herba Fresca and Pamplelune are in the line for ages, for example, whereas Flora Nerolia due to no fault of its juice disappeared all too quickly). In short, if you like it, stock up.

Promising Upstarts

Rouge Bunny Rouge fragrances
The chic and playful makeup brand has dabbled in fragrance. Pas mal! I'm going to write up a bit on those in the near future.

collage by fashionista.com

Butt-Clenching Commercial of the Year

Chanel No.5 featuring Brad Pitt
When the SNL spoofs are more interesting, hilarious and non sensical than the commercial itself you know you've hit an all time low. This goes under the "what were they thinking?" tag and should be defended in a court of law under the temporary insanity plead. I sure hope Joe Wright's ego gets a needed resizing (he's not that great) and that the people at Chanel recover. Commercially I'm told the Brad Pitt fronted campaign rejuvenated interest at the counter (wtf?!). Artistically speaking, it's -sorry- the pits.
As one commenter accurately says: "Brad Pitt looks like a wet labrador. A wet, loyal labrador who's talking about I dont know what. Soaked dogs isnt something Chanel is known for so I'm just as confused as everyone else as to what's going on in that ad".  Couldn't have said it better myself...

And now time for the Giveaway: One lucky reader gets a big goodie bag with mini bottles/decants of ALL the fragrances I thought as worth sampling this year! All you need to do is write a comment with your own thoughts, feelings, opinions, agreeing/disagreeing in the comment section below the post, anything goes.
Draw is open till January 2nd midnight internationally; the winner will be announced on January the 3rd.
Good luck!!

Twin Peaks: L'Eau Froide by Lutens and Passage d'Enfer by L'Artisan Parfumeur

Monastic, cool, ethereal? In many ways L'Eau Froide is anti-Lutens, whereas Passage d'Enfer is L'Artisan Parfumeur down to the most minuscule detail. Though both brands are pioneers of niche, as Now Smell This notes they're a "study in contrasts". The Byzantine plot of a typical Serge Lutens is bringing the exotica of the Moroccan souk into a 19th century aesthete's dream sequence and from there into an urbanite's esoteric scent collection. L'Artisan on the other hand approaches perfumery via a luminous, refined, transparent approach as championed by founder Jean Laporte and perfumers Jean Claude Ellena, Olivia Giacobetti, Anne Flipo and Betrand Duchaufour. Even the ambers in the L'Artisan line are diaphanous instead of thick whereas their woody and "green" fragrances smell the way psithurism sounds.

via birdytg.blogspot.com

And yet...Inhale the icy ringing air coming from the thundra filling your lungs. Feel the chill of cold water in a silver-tiled pool where you anticipated warmth. Remember the surprising burning sensation on your tongue upon munching an ice cube against the hardness of adamantine. Feel the wet, clean feel of stones in a brook. And imagine a kiss from dead lips... If De Profundis aimed to capture the scent of death, the cold tentacles of a serene end to all can be felt in L'Eau Froide, from the pristine white-lined coffin to earth's cool embrace. I personally find this philosophical attitude to mortality very peaceful and cleasing to the mind. And not totally antithetical to the ethos of Lutens, come to think of it.

The terpenic, bright side of Somalian frankincense (reminiscent of crushed pine needles) is given prominence in Passage d'Enfer, much like in the Lutens 'eau' which unfolds the terpenes after a fresh mint start; this exhibits a hint of pepperiness (could it be elemi, another resin?) giving a trigeminal nerve twist. The effect is dry and very clean indeed (but unlike the screechy aldehydic soapiness & ironing starch of the first L'Eau), with a lemony, bitter orange rind note that projects as resinous rather than fruity and a projection and sillage that are surprising for something so ghostly, so ethereal, so evanescent. It's the scrubbing mitt of a monastery in the southern coastline, rather than the standard aquatic full of synthetic molecules dihydromyrcenol and Calone coming out of the cubicle in an urban farm. 

Still this aesthetic is something with which the average perfumista hasn't come to terms with yet; it will probably take a whole generation to reconcile perfumephiles with "clean" after the horros that have befallen them in the vogue for non-perfume-perfumes in the last 20 years. I'm hopeful. After all being a perfumista means challenging your horizons, right?

Notes for L'Eau Froide (2012): olibanum, sea water, musk, vetiver, mint, incense, pepper and ginger
Notes for Passage d'Enfer (1999): lily, incense, woodsy notes and musk.

Both are available through niche distributors at more or less comparative price-points.

And just before dawn at the paling of the sky, the stranger returned

 A merry merry Christmas to those who celebrate and peace & goodwill to all...

Festive Aromas: Pork Carré with Dried Apricots and Prunes

Nothing spells holidays like a gathering around the hearth, on the festive table, with good company of loved ones and sensuous food and drink to make mortality seem like an afterthought. Although many roast a turkey for the holidays, the traditional dish for Christmas in Greece has always been pork, prepared in a variety of ways. Since the pantry is so rich in dried fruits and herbs that hint at the summery pleasures nostalgically preserved for the solstice, I prefer to make the following recipe. It's very easy and quick and truly delicious, as the intermingling of flavors oscillates between savory, sweet and umami.

Ingredients

16 small cutlets of tender pork with bone (2 carrés, reserved at your butcher's)
28 dried apricots (without pits)
28 dried prunes (without pits)
8 onions, peeled & cut in halves
800ml (2.5 cans) lager beer
2 teaspoons dried thyme
1/2 teaspoon cardamom (powdered or very finely chopped)
8 spoons extra virgin olive oil
salt and pepper to taste

For the sauce
100ml white wine
1 teaspoon Dijon mustard


1.Preheat the oven at 170C.
2.Place onions, apricots and prunes in a bowl soaked in the beer for a quarter of an hour. Then drain and keep the marinate liquid.
3.Place the pork on a heatproof pan and drizzle oil and marinate over it. Sprinkle the herbs and spices and put in the oven for 1.5 hours.
4.Then add the marinated onions, prunes and apricots and let it sit for another 40 minutes, taking care so as not to let it dry (you can add spoonfuls of water if it starts having no liquid).
5.When done, transfer into pretty flatware and serve with the cooked fruits around the edges. Keep a little of the liquid off the pan at hand for the sauce.
6.Put the liquid in a small pan on the stove, add the wine and the mustard and let simmer for 5 minutes. Check for taste/saltiness. Pour over the meat and serve on the table.

It accompanies rice pilaf (preferably prepared with pine nuts and roasted chestnuts) or baked potatoes perfectly!

Merry Christmas to all who celebrate and a happy time for all!

pic via gastronomos.gr

Sophisticated, Fresh or Dirty? Three Fragrance Genres

"
It isn’t just the likes of Byredo, L’Artisan or Serge Lutens that are experimenting with perfumes packed with dark mystery, even Christian Dior and Yves Saint Laurent are jumping onto the oud bandwagon with their recent launches. The arguments being offered for this trend are that fragrance has always been divided into two camps: French (floral, girly, sophisticated, subtle) or American (fresh, upfront, clean). But there is a third camp: sexy, dirty, animalistic, darker… And the niche perfume houses have catered to this third camp." [source]

via http://theblacknarcissus.files.wordpress.com

One might even argue that these divides are not so neatly divided as that! In fact the author of the quote, Vir Sanghvi, goes on to mention "dirty" French scents and one he's drawn to himself, Piguet Bandit, which he finds "dirty" even though he notes the French don't ~for what it's worth I don't particularly either. What's more I don't find American fragrances to always be "upfront & clean" either (cue in Youth Dew, Aromatics Elixir etc. )

Additionally, "fresh" seems to have gone through an historical trajectory. I was contemplating this while replying to one of my readers regarding the popularity of fruity notes in fragrances the other day, thinking that as consumers we have removed ourselves from the notion of "fresh" of yore. Back then, in the middle section of the 20th century "fresh" meant soapy scents (full of aldehydes, rose-jasmine and musks) or grooming rituals (the shaving foam impression of a good masculine fougere, the face and body powder dry aura of a mossy fragrance or one rich in aldehydes and musks). Nowadays we have been conditioned to believe that fresh is equivalent to the scent of the products we use in our showers; most shampoos have a fruity aroma (usually peach, berry combinations, grapefruit and green apples). So do shower gels, cleansing products and other paraphernalia of cleaning rituals, be it for body or home use. So "fresh" as a concept has significantly shifted.


 Still, it's fun to contemplate, do these divides help make a distinction between different sensibilities? Are they regionally/culturally founded? Do you find yourself mostly in one camp as opposed to another and why/why not?

Top 10 Most Popular Fragrances in France 2012 for Men & for Women and Favorites for the Opposite Sex

Best-selling lists are always interesting to ponder on as they reveal more than merely shopping habits. When it comes to how women view specific perfumes as "ideal" (or close to ideal) however it gains on even more esoteric nuances as it bypasses the obstacle of price hindrances or availability. To that end Promise Consulting Inc has generated a most interesting research comprising 1082 women 18 years old and upwards (out of which 1000 are perfume buyers themselves), conducted between 28 November and 15 December 2012 which resulted on a list of perfumes that French women view as close to what they consider "ideal", as well as which perfumes they find best for offering to men. Men on a similar pool of subjects were also asked which perfumes garner their interest as "ideal" to offer to their women, as well as which they judge as most desirable for themselves. The results, posted below are most revealing. [NB.Please note these are my personal interpretations of the results and therefore the companies themselves or the research firm might disagree. I urge you to discuss your own opinions on them in the comments!]

via popthusiasm.blogspot.com

First of all it's a resounding affirmation which I have long held that the French consumer is comparatively conservative and relying on established brands with recognized "luxury cachet" (and is therefore a stark contrast to the USA best-selling perfumes list for the same year). Big companies do not invest money in their marketing and advertising budget without knowing this intimately. Campaigns such as Dior's J'Adore featuring Charlize Theron (and recently reprising silver screen icons to supplement the glamour) have helped make a sensation out of a perfume that very soon after its introduction it became the leader in the market. Niche fragrances are nowhere to be found in such lists, confirming the above view and validating the term "niche" after all.

It's intriguing to see that the women's preferred perfumes list doesn't vary much from the actual best-selling perfumes list for 2011: in short, what French women end up buying is what French women consider most desirable for themselves, hence the undisputed throne of J'Adore by Dior, which has been a steady best-seller for 10 years now. Florals, fruity florals, woody florals (Parisienne, Flower)  and "gourmands" (Nina, Lolita Lempicka) reign supreme. Although there is technically a "French style perfume genre", modern French women are  more fashion-conscious than that; market trends have marched on and women have embraced the trends no matter where they're situated.

Comparing with what men actually seek to gift their women with is fascinating: the notoriety and pedigree of classics (No 5, Shalimar) takes precedence over popularity, but not by too large a margin: J'Adore is sandwhiched between No.5 and Shalimar. A few other suggestions crop up which haven't been featured in the women's list. Generally it involves perfumes which have been best-selling for years before, such as Angel or Coco Mademoiselle, which women themselves do not mention in their most desired top-10 probably due to overexposure to them over the years of smelling them everywhere. Men, even French men, on the other hand seem to like familiar scents (scents they have smelled before) and they also like to lean on a stable, surefire standby that has proven its value before, such as a "classic". As Frédéric Malle puts it on the current issue of Vogue.fr: “A lot of people give Chanel No. 5 for the same reason they might buy an Apple computer—because they think they can’t go wrong.” Orientals seem more populated in the men's list than on the women's.

Men choosing for themselves is also interesting as opposed to what women find as best for their men. Although "fresh" is the default choice there are some interesting variations on the theme. Hugo Boss, Azzaro and Calvin Klein have sold their fragrances with a virility or modernity angle for ages and continue to do so. The classic Eau Sauvage by Dior features  highly in both sexes' lists (possibly rekindled by the 2010 commercial featuring Alain Delon scenes from 1960s film La Piscine). The celebrity or eye-candy factor might be why Dior Homme is on the list of women liking on men (a combination of scent and Jude Law fronted advertising), whereas the same fragrance doesn't appear on the "men for themselves" list. Generally men are proving more conservative in their choices once again.
There is the anomaly of women designating Chanel Allure Eau de Toilette (which is marketed to women!) for men. I can't possibly account for that fact other than to say there might have been some mix-up between names and gender-targeted smells and since Allure in eau de toilette is generally "fresh" (with citrus top notes and a clean powdery drydown) it might appear good for a man to wear regardless of the demographic it's aimed at. Le Male is higher on the men's list than on the women's list for men gift-giving,  I'm hypothesizing because the image of the androgynous (and being a "gay" favorite) creates a distance between established luxury and "hipness".

Top 10 perfumes that women appreciate as best for themselves (France 2012):

1.Dior J'adore
2.Dior Miss Dior (Cherie)
3.Chanel No.5
4.Nina Ricci Nina (apple bottle, modern juice)
5.Kenzo Flower
6.Yves Saint Laurent Parisienne
7.Guerlain La Petite Robe Noire
8.Lancome Tresor
9.Lolita Lempicka Lolita (original)
10.Nina Ricci L'Air du Temps

Top 10 perfumes that men appreciate as best to gift to women (France 2012):

1. Chanel No.5
2.Dior J'Adore
3.Guerlain Shalimar
4.Lancome Tresor
5.Dior Miss Dior (Cherie)
6.Chanel Coco
7.Chanel Coco Mademoiselle
8.Dior Pure Poison
9.Kenzo Flower
10.Thierry Mugler Angel

Top 10 fragrances that men appreciate as best for themselves (France 2012):
1.Hugo Boss Boss
2.Hugo Boss Hugo
3.Jean Paul Gaultier Le Male
4.Dior Eau Sauvage
5.Azzaro pour Homme
6.Calvin Klein CK One
7.Armani Aqua di Gio
8.Dior Farhenheit
9.Hugo Boss Boss Signature
10.Chanel Allure Homme Sport

Top 10 fragrances that women appreciate as best to gift to men (France 2012):
1.Hugo Boss Boss
2.Dior Eau Sauvage
3. Chanel Allure Homme
4.Armani Aqua di Gio
5.Chanel Allure (the women's Eau de toilette, please note)
6.Dior Homme
7.Hugo Boss Hugo
8.Azzaro pour Homme
9.Chanel Allure Homme Sport
10.Jean Paul Gaultier Le Male

 The data comes from Promise Consulting Inc in partnership with Huffingtonpost.fr, hence the pics.