Thursday, July 14, 2011

Tauer Perfumes Pentachords ~White, Auburn, Verdant: fragrance reviews

Indie perfumer Andy Tauer gets inspired by music scales into arranging his newest line of fragrances we're exclusively previewing on Perfume Shrine today on pentachords, that is to say 5 consecutive notes on the diatonic scale. Pentachords® by Tauer Perfumes (White, Auburn and Verdant) are arranged as elusively simple, but not simplistic, harmonies resembling rather pentagram chords: the whole only becomes powerful when each part falls into place. Or think of a pentagram in the place of the classic French fragrance pyramid; "an accord that changes from one corner of the scent’s pentagon over time".


In a way it's minimalism and music theoretics pushed to an elegant extreme, a concept that is refuted by some; Tauer's bravura if successful, a big risk if not. "The compression and limitation an incentive" as he says. How many ingredients are necessary for a satisfying perfume? Tauer can whip up something with only five molecules and the results are satiating enough to fool you into believing there's more than meets the eye; kinda like full-cream premium ice-cream composed by only a handful ingredients, instead of tons of frilly additives.
Andy envisioned them (back in February 2009)  like "a fragrance built around 5 pillars. The line of thought moved on towards a pentachord fragrance. A fragrance, or an entire line of fragrances, built with 5 components only that are one chord, a pentachord." [...] "For me, this is art in its purest form: mirroring nature, bringing it into a concept, and by doing so thinking about it and invite others to think about it and enjoy it."

The long-lasting nature of the Pentachord fragrances (easily 10 hours or more) also speaks of picking elements with deft selection: sorting out the formula must be difficult when you have to ditch something that creates a striking effect, but doesn't translate well in structure or tenacity, and vice versa. You also have to choose good, expensive ingredients to yield their best properties into the concept. Lovers of the familiar Tauer signature will find things to like, especially in Auburn, which takes the ambery depths of his more resinous fragrances to date (Le Maroc pour Elle, L'air du desert Marocain), but I predict he will get new fans in Verdant and White which present striking effects poised between lightness and darkness. They both made an instant impression on me due to their juxtaposition of freshness against meaty earthiness.
All of them could be worn by either sex easily, though you'd have to like soft, gentle fragrances to appreciate White and to handle the metallic-woody top notes of modern masculine fougeres to unlock the secrets of  Verdant.



  • White (a floral woody musk) is built on "the clear melody of royal Iris" and you do get it, but it's so much more as well. The concept of Pentachords White fragrance began while the perfumer was jogging in the snowy landscape of the woods near Zurich: "we thought about violet, orris root, ambergris, wood, vanilla", he admits. If this combination sounds inviting, the fragrance should get you all excited!
    The intense beauty of very expensive Irone Alpha (6-methyl alpha ionone) by Givaudan vibrates at the cusp of orris root and violet flowers, creating a silvery, expansive imagescape: A fragrance of either the crack of dawn or the crepuscular drawing of a prolonged cool afternoon, the contrast between light and shadow. The unusual element in the White Pentachord lies into manipulating the powdery, wistful and yet also "fleshy" character of orris into a fluffy embrace, in this case built on vanilla (methylvanillin to my nose, a phenolic aldehyde) and clean musk with a hint of ambergris/ambrox (a beloved "note" in the Tauer Canon for its skin compatibility properties): The subtle, gentle warmth of the latter elements balances the sadness and coolness of the former into an uplifting arpeggio, like the first or last rays of sun flickering on sheets of white. The sweetness of the fruity edges of the irone and the vanilla are most detectable in the middle of the fragrance's progression, while the more the fragrance stays on skin, the more the woody-iris facets of the molecule reveal themselves. It's innocent and supremely soft, but not maudlin. In fact it might have been inspired by a classic hazy scent which Andy loves to wear: Habit Rouge, a cloud transported from the skies on the wings of opoponax. Here Tauer substitutes the core opoponax for the amazing Alpha Irone which dominates the fragrance and creates a comparable "flou" ambience.
    Tauer's White has me hankering for things I did not know I had a hankering for: Jogging in the cold-ringing air at the crack of dawn trying to catch the first rays reflected in the white-spotted trees, warm milk in my thermos, or putting on warm pyjamas in bed, sipping violet pastilles and bringing down my teddy-bears again for a little cuddling session, years after they moved to the attic. It's a truly lovable fragrance that is sure to have many enamoured of it.
  • Auburn (a spicy oriental) is presented as "the cupric warmth of cinnamon" and lovers of the compositions where Tauer smacks opposite his beloved mandarin citrus note resins (such as in L'air du desert Marocain, Une rose Vermeille, Incense Rosé) will smile with a smile of cognition: This is familiar ground, pared down to the necessities for this occasion. Amyl cinnamyl acetate gives a cinnamon note, while the amber-tobacco effect reinforces the oriental impression. It feels coppery and juicy. The citrus note is succulent, sweet rather than tangy, reminiscent of Orange Star, the heart sports hydroxycitronellal for expansion and a honeyed linden blossom note, while the background is deep, woody and ambery; a statement fragrance in the mold of modern orientals. Even though Auburn reads pleaurable as always ~Tauer is a master in arranging resinous, labdamum oriental accords~ it feels like already treaded ground and gives me the impression it was the last one to get developed; possibly as a need to tally the line into three different style offerings, or as a choice between some more additions that felt less representative of varying families and were thus kept for the follow-up. But that is only my guess and it does not detract from the fun that loyals to the "Tauerade" base will derive from it.
  • Verdant (an aromatic green) represents "the lush green of ivy forests" and if you have ever dreamt of living in one of those country houses festooned with climbing ivy, shading it and keeping it cool, you're right there. The effect is photorealistic, from the water drops gleaming on the verdure, to the tangled growth & soil underneath replete with the gardener wearing leather gloves while trimming the branches. But what is most interesting to me in Pentachord Verdant is that in fact I smell an effect that strongly reminds me of woody vetiver fragrances: a nutty, oily rich, tobacco-laced earthy note which contrasts and compliments at the same time the greenery and grassy feel. It reminds me of Vertofix coeur (methyl cedryl ketone, a IFF ingredient) with its leathery vetiver facets, with an added sweet hay note of coumarin and rum-licorice which goes exceptionally well. The violet leaves come off metallic and bluish at the beginning, a tad sharp and androgynous (in the manner of Balenciaga Paris or Verte Violette), a jarring striking contrast, while the progression veers into warmer, ambery-leathery tonalities that create a warm pipe fantasy. If you like Vetiver Tonka and apreciate the sharp violet leaf freshness of modern masculines/unisex scents, this is a conversational piece to get you started in an engrossing discussion on modern perfumery. I find it a very interesting fragrance indeed.
The flacons for the Tauer Pentachords follow the pentagram design he already has introduced with Zeta, Orange Star and the rest of the latest releases, but in transparent glass with varying hues of coloured labels in white, copper and petrol green. The Pentachords line by Tauer Perfumes is only available at Campomarzio in Rome at the moment. They will launch more widely after the Pitti fragrance exhibition in September 2011.

Painting on top by Claude Monet. Pic of bottles via duftarchive.de In the interests of full disclosure, I got sent trial samples from the distributor.

Wednesday, July 13, 2011

Balenciaga L'Essence: new fragrance preview

The new Balenciaga fragrance is a continuation of their last year's best-selling entr, a flanker that is in fact a continuation rather than a new fragrance merely taking over the design and name of a successful launch: Remarkably close to the original with a more metallic freshness, the new perfume named Balenciaga L`Essence will appear on the market in September 2011. The new fragrance belongs to the floral green genre, as did the original, but is supposed to be a more direct, potent fragrance in Eau de Parfum concentration, turning the original bottle design transparent to cement the notion of "purity", of "essence" ~a fact that personally reminds me of the comparable approach by Narciso Rodriguez and his own Essence and Essence Eau de Musc. L'Essence by Balenciaga is again fronted by muse Charlotte Gainsbourg.

Neiman Marcus already has testers for sampling, though, so getting a preliminary test is within reach: According to that, Balenciaga L'Essence is remarkably close to the original Balenciaga Paris fragrance, focusing as it does on the fresh, abstract green of violet leaf (different than just violets which are usually sweeter and powdery) and cool woods with a nutty note, a unisex idea, almost androgynous. The drydown in a mostly linear fragrance is warm with skin notes. “Green fragrances are traditionally male, like eau de cologne. However the key to Balenciaga Paris is violet leaves. I wanted to draw on these almost conflicting inspirations, for women”. L’Essence is green because it is honest and vibrant, like the rustle of crumpled leaves. But L’Essence is green as if it were trying to hide the secret of its nocturnal herb scent…
L’Esssence is impulsive. L’Essence is unambiguous. On the skin, L’Essence is as pure as the searing honesty of short-lived flowers. Violet leaves are like a blast of woodland and their youthful energy stimulates the skin. Violet leaves are unfailingly honest and offer up their exquisite coarseness. Vetiver also takes the upper hand, wild, unruly and incisive… L’Essence engages and dazzles with its modulations. And the secret of the forest asserts itself… L’Essence, is also reminiscent of the mossy scent given off by forests at certain times of day, which emphasises the accent of conifers. It is like the fragrance of leather, but it expresses the intrinsic nobility of the organic world. L’Essence has a keen, intense scent. L’Essence yields and offers resistance. L’Essence, is also about living…"

Balenciaga Designer Nicolas Ghesquière and Charlotte Gainsbourg present the making of the campaign for Balenciaga L'Essence in the video.

Tuesday, July 12, 2011

The Meaning of Perfume (and of Jealousy), as photographed by Helmut Newton

Perfume Shrine has the honour of presenting you with a rare document today: One of the most aesthetically creative editorials on fragrance, appearing on the glossy pages of US Vogue magazine, issue May 1977, and photograpphed by Helmut Newton, following a plot of erotic jealousy played on the exotic locale of Marrakesh. My historical research on the work of photography in relation to interpreting smells into images often leads me to discover old clippings & snippets on yellowed pages, and it strikes me how the main allure of fragrance hasn't waned, connecting perfume with memory and mood enhancing. It's interesting to note that by 1977 the editors of Vogue US were claiming that fragrance was everywhere, being definitively on the rise; it would become a serious industry in the 1980s with the cementing of the fragrance wardrobe idea and the concept of projecting an image through it.

The following pictures can be enlarged by clicking on them, revealing their full size which allows the images to display both their impressive glamorous aesthetics and their retro 1970s text, referencing some of the fragrances we have reviewed on Perfume Shrine, such as Paco Rabanne Calandre and Shiseido Inoui (classified as "greens"), Jean Couturier's Coriandre or Halston by Halston. It also gives some tips on skin type reacting with perfumes,l psychology of choosing a personal fragrance and weather-suiting advice, though I suppose most of our readers know about (and occasionally disregard) the latter. I hope you enjoy!

US Vogue May 1977
The Meaning of Perfume
Photographed by Helmut Newton


 



Bruce Oldfield Eau de Parfum: new fragrance

"My memories of Cap d'Antibes in the early Seventies conjure up this glamorous, intelligent, playful woman I love to design for," said Oldfield, speaking about his muse Charlotte Rampling with whom he spent a bohemian summer in France. Thus muses bridal designer Bruce Oldfield who is introducing his eponymous fragrance later this summer.


"Created in collaboration with perfume house Floris, the fragrance (on sale from July 25) aims to evoke the scent of summer in the South of France - with a heady mix of mimosa, bergamot, vanilla, ylang ylang and neroli. £89 for 100ml; available from Bruce Oldfield boutiques and Liberty". www.bruceoldfield.com

pic via alexloves.com

Monday, July 11, 2011

Top 10 Best-selling Masculine Fragrances in France

According to a study by Promise Inc. conducted in April 2011 over a male specimen of 1000 online users in France, three are the main attributes of consumers of fine fragrance in the masculine sector: luxury status, perceived virility in image and an intermediary slot reserved just for Jean Paul Gaultier (a position between design and creativity in regards to bottle, content and house image).

The study seeks primarily "to decrypt consumer’s perception of fragrance brands for men, it also highlights masculine consumption patterns". "Male buyers in selective distribution networks (e.g., Sephora, Marionnaud, Nocibé ...) purchase 64% of perfumes they use. These however do not forget woman. Since, 41% of fragrances bought in selective network are offered to women. Finally, if male buyers buy on average one fragrance every 9 months, they are offered on average a bottle every 16 months".

The best-selling list of masculine fragrances in France, as of 2011 goes like this:

1. Huge Boss by Hugo Boss
2. Le Male by J.P.Gaultier
3. Eau Sauvage by Dior
4. Dior Homme by Dior
5. Farhenheit by Dior
6. Azzaro Chrome
7. Chanel Allure
8. CK One by Calvin Klein
9. Azzaro pour Homme
10.Habit Rouge by Guerlain

It is interesting to note both the international infiltration into a national market as well as the super-conservative status of online male consumers, opting for fragrances that for the most part have been circulating for the last 15 years on the market (with only two exceptions, Dior Homme and Allure, these two benefiting from the halo effect of their respective houses)

info via www.premiumbeautynews.com

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